Sales and Marketing Market Insights. We are your specialist Sales and Marketing search and recruitment partners. These are our insights.
evolved accordingly - from leveraging geo-targeting, to creating custom apps, and emphasizing brand values over product features to reach younger demographics. Consumers in 2022 are electing to engage with ‘brands’ and associated digital experiences that make them a part of a similar minded group. According to market research company, Forrester, this will bring about the need to create digitallyenabled group experiences that make consumers feel like they’re part of something more than just the brand or product.
DIGITALLY-ENABLED EXPERIENCES
Good marketing teams will seek to create experiences for groups that align with their own brand values, and those of their target audience. This will be seen through integrating marketing efforts which will mean agency spend will increase.
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Over the past two years, we’ve seen advances and adaptations
Businesses should prepare to spend on contractor talent for
of new technology in the face of radically changing customer
special projects in activations, events/promotions, creative/
expectations. How marketing teams approach campaigns has
development space, and brand building.
