HUNTER VALLEY WINE AND TOURISM ASSOCIATION prospectus 2013 – 14
BEFORE WE BEGIN, SOME INTERESTING FACTS The Hunter Valley is the oldest and most iconic wine region in Australia with a heritage of over 180 years. It is the most visited region in NSW after Sydney attracting 2.2m overnight visitors per annum. Hunter Valley is one of the key pillars of the NSW visitor economy. The total impact of the local tourism and wine industry is worth $520.6 million, generating over 2800 jobs. The NSW Government sponsored ‘Visitor Economy Taskforce Report’ stated that a major new approach is required to increase the appeal of regional NSW. Wine and food has been identified as 1 of 7 ‘strategic imperatives’ to success. One peak wine and tourism body in the Hunter Valley will have the strength and ability to influence major state and national bodies
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HVWTA PROSPECTUS
ABOUT US
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INTRODUCTION
ABOUT US
The Hunter Valley Wine and Tourism Association (HVWTA) is a ‘not-for-profit’ membership based incorporated body; responsible for destination and wine marketing, advocacy as well as technical and business support for all facets of the Hunter Valley wine and tourism industry from viticulture through to winemaking and travel /wine distribution. In striving to be the focus of excellence within Australian wine quality and wine tourism, the Association is committed to developing our members’ businesses by assisting them to deliver positive and unique products and experiences to our visitors, consumers, as well as media and trade; and cultivate a sustainable local visitor economy. Five corporate objectives underpin the role of the HVWTA: To increase overnight visitation from identified target markets To increase visitor yield and dispersal across all business sectors To increase Hunter Valley wine’s market share and sales in identified target markets To protect the GI of the Hunter Valley as a premier winegrowing region. To promote the education and advancement of all businesses engaged in viticulture, winemaking, marketing, sales and hospitality.
HVWTA PROSPECTUS
The HVWTA is strategically focused, innovative and cohesive; and is directed by a Destination Management Plan 2013 – 18, Brand Strategy and Annual Operating Plan. HVWTA’s primary marketing function is to market ‘Brand Hunter Valley’ through innovative digital marketing, extensive social media channels, advertising campaigns, targeted public relations and wine industry events. Niche marketing activity is focused on: Wine and food events Conference and incentive brand promotions to generate mid-week business International travel trade programs to generate mid-week business Domestic wine trade distribution programs Weddings HVWTA represents a variety of operators from all sectors throughout the local economy within the Cessnock and Singleton Local Government Areas; incorporating the Cessnock Council 1(v) Vineyard Area and the towns and villages comprising the destination known as ‘Hunter Valley Wine Country’.
ABOUT US
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ADVOCACY
The HVWTA is governed by a skills based board, which works closely with the management team to take a lead advocacy role in tourism and wine industry matters across local, state and federal tiers of government and through national industry channels in accordance with the constitution of the association.
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The HVWTA also plays a role as the umbrella organisation for a number of specialised sub-committees with a brief to maintain the Hunter Valley’s reputation as an iconic grape growing and wine making region as well as quality tourism destination. The subcommittees provide technical and knowledge-based support focused on encouraging continuous improvement in a highly competitive and evolving industry.
Product Mission Statement “To be globally recognised as Australia’s premier wine and wine tourism region, differentiated by unique high quality wine styles, and a rich and contemporary visitor experience.” HVWTA also recognises the importance cultural, environmental and soft adventure play in underpinning the vision allied to the continued development of the accommodation, cellar door, retail, dining, sporting and touring experiences.
2 Service Mission Statement “To embody a culture of professionalism, attentiveness and excellence in all aspects of our organisation; to serve the needs of visitors, members and stakeholders alike.” To support this service, HVWTA recognises the role it plays in providing a destination marketing and advocacy framework to grow the Hunter Valley wine and tourism market shares; paving the way for operators to focus on sales conversion and visitor retention.
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HVWTA PROSPECTUS
As the peak body in the region, HVWTA has a responsibility, on behalf of its members, to engage directly with Government Ministers, local politicians, national and regional industry bodies, and local councils on matters pertaining to policy procedures and implementation. Examples of this in recent times have included:
ABOUT US
NSW Visitor Economy Task Force Review Cellar Door Rebate Tax Cessnock City Council’s Vineyard Visioning Policy Coal Seam Gas Mining and Exploration Regional Aviation Strategy Roads and Maritime Services, Gateway Signage Plans
INDUSTRY SUPPORT The HVWTA is acutely aware of the competitive nature of the wine and tourism industry and to that end is committed to providing for its members the tools to access the very best technical and business support through subcommittees peopled by industry professionals focussed on winemaking, viticultural, marketing, accommodation, environmental and cellar door activities. The Hunter Valley has always had a unique culture of collaboration at all levels of the industry and the HVWTA is committed to encouraging and promoting this. These committees are charged with promoting the pursuit of regional excellence by the following avenues:
HVWTA PROSPECTUS
Liaising and working with industry bodies such as the Australian Wine Research Institute’s Hunter Node on winemaking and viticultural matters relevant to the Hunter Valley. Communicating the latest information, research and best practice in each of these areas and encouraging adoption by HVWTA members. Providing administrative support for the staging of workshops and seminars by external parties.
ABOUT US
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VISITOR INFORMATION SERVICES The Hunter Valley Wine Country Visitor Information Centre is a Level 1 accredited tourism centre located just outside of Cessnock on Wine Country Drive, Pokolbin. It forms part of the NSW Australian
Visitor Information Centre Network of Accredited Centres that shows a commitment to continuous improvement and customer satisfaction, providing consumers, media and trade and visitors with an assurance of delivering quality products and services.
EDUCATION, BUSINESS IMPROVEMENT AND PRODUCT DEVELOPMENT As the custodian of the Destination Management Plan (Release Date: June 2013), HVWTA plays a strategic role in the creation and maintenance of the visitor experience. Addressing the gaps in tourism products and experiences in localities, towns and villages (Wollombi, Kurri Kurri, Cessnock) is important to attract corporate investment and government grant funding to develop new, or enhance existing experiences and services that meet visitor needs and expectations. The HVWTA promotes the education and advancement of all persons engaged in viticulture, winemaking, marketing, hospitality, cellar
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HVWTA PROSPECTUS
Fast Facts per annum Over 140 000 Visitors through the door Gross Sales ranges from $750 000 and $940 000
HUNTER VALLEY
Over 17 500 telephone enquiries and 4 000 email enquires
(AS PER AUSTRALIAN GEOGRAPHIC INDICATION)
door and sales activities, and provides a means of keeping all such persons abreast of continuing developments and best practice in their sector.
SINGLETON BRANXTON
BROKE
This includes: Vineyard and winemaking research in conjunction with other industry bodies, and communicated via regular seminars The Hunter Valley Tourism Monitor Research in conjunction with the University of Newcastle Workshops and networking opportunities Exploitation of the AWRI node based in the Hunter Valley
ABOUT US
POKOLBIN
KURRI KURRI
CESSNOCK WOLLOMBI
THE REGION The Hunter Valley is the oldest wine growing region in Australia and spans across the Upper and Lower Hunter Valley and several councils. The Cessnock and Singleton local government areas
represent the core membership of HVWTA. Membership opportunities are available to operators that are within the Australian Geographical Indication of Hunter Valley.
HVWTA PROSPECTUS
ABOUT US
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INTRODUCTION Brand Hunter Valley is a contemporary, consumer-oriented identity for the region and its wines that clearly differentiates itself from the other wine and wine tourism regions. The brand encompasses a visual, photographic and written tool set to challenge the market’s perceptions of the destination, and Hunter Valley wine.
THE MARKETING PROGRAM
It aims to re-invigorate the market, and reposition the Hunter Valley as contemporary and fashionable, whilst attracting a younger demographic, as well as building awareness over a sustained period of time. A number of guidelines and tools are available to allow members to incorporate the brand into their activities and offerings, and thus benefit from the regional identity that has been created.
NICHE MARKETING HVWTA targets niche market segments, particularly to drive mid-week business tourism and international inbound visitation. Marketing activities are specifically tailored at the following sectors:
Conference and Incentives (Corporate and Association Buyers) Inbound Travel Trade (Travel Wholesalers, Inbound Tour Operators & Travel Agents) Weddings
The Hunter Valley takes top prize The quality of the brand and its associated marketing strategy was acknowledged at an expert industry level at the 2012 NSW Tourism Awards. Brand Hunter Valley won the Tourism Marketing category and stood out against the efforts of all other NSW tourism destinations and marketing programs.
HVWTA PROSPECTUS
THE MARKETING PROGRAM
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MARKETING COMMUNICATIONS A critical component of marketing the region’s wine and wine tourism product is a strong visual brand, and an equally inspiring communication strategy aimed at key target markets. HVWTA aims to evolve our contemporary, vibrant and unique brand Hunter Valley, and create marketing initiatives and resources that show the region in the best possible light. HVWTA’s marketing programs target the following key audiences: Overnight visitors (couples, singles, groups, AB demographic 25 – 34 ages)
International Travel Trade Media – wine and lifestyle journalists and bloggers Government bodies Wine educators Conference and Incentive Planners Opinion leaders such as media personalities, and industry chiefs Weddings. Our marketing program focuses largely on the Sydney and greater Sydney areas, as well as Newcastle and Melbourne, but moving forward partnerships and opportunities will also be exploring the South East Queensland market.
iDream Campaign Activity (Social Media, CRM, Magazine, Blog, PR)
iPlan and Validate
iShare Social Media (incentives)
THE TRAVELLER LIFECYCLE The 2013/14 marketing activities will be seeking to reach consumers with the right message and marketing material (advertising, social media, print and digital) at the dierent stages of the travel lifecycle. The stages of the lifecycle and media accessed are the result of extensive research as well as industry and media publishing consultation.
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HVWTA PROSPECTUS
Social Media (Review Sites), Website, Digital Apps, Pocket Guide
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iTravel Pocket Guide, Apps, Map also expose travellers to ways to keep connected: magazine, blog
THE MARKETING PROGRAM
iBook Digital (website or apps)
Take a break away from the everyday and indulge in the simple pleasures of life. A breathtaking sky, a cool breeze, a drop of wine‌ the Hunter Valley is a haven for those who like to discover hidden gems and delight in the moment. Visit this perfect rural retreat and create a story you won’t soon forget.
DIGITAL MARKETING We continuously develop and maintain a regional online presence for industry and consumers that leverages the most popular online channels and caters to a more fragmented and diversified audience. Regional website (search engine optimised, average of 47,000 visits per month)
Blog Social media channels (eg. YouTube, Twitter, Facebook – average weekly reach of 3,000). There are strong links between platforms, as well as measurement tools in place to monitor the success of initiatives.
PROMOTIONAL COLLATERAL– PRINT AND DIGITAL for the magazine, such as videos and audio will be repurposed to be used on the blog and in e-newsletters. So the emphasis with all collateral is to create a variety of rich content depicting the Hunter Valley that can be utilised and distributed in any number of ways and that adapts to a fluid budget (due to availability of government funding etc.) Member content represented will be written by a third party (Hardie Grant) based on information provided by the member.
Our strategy over the next 3 years is to migrate our published content predominantly from high levels of printed material across to mobile and tablet platforms, backed up by printed maps and smaller quantities of print. This approach will keep the Hunter Valley abreast of consumer trends, particularly amongst our target audience. A revised suite of collateral will be offered from late 2013 incorporating an iPad app, iPhone app, a new Hunter Valley magazine, an enhanced regional map, as well as a series of pocket guides supported by a targeted promotions and distribution strategy. The Visitor Guide as it has existed will no longer be produced in this format. More emphasis will be placed on generating content (destination and member) that can be used across different platforms, especially digital. For example, listings will work across all platforms and content generated
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HVWTA PROSPECTUS
THE MARKETING PROGRAM
HVWTA PROSPECTUS
THE MARKETING PROGRAM
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Hunter Valley content framework
MARKETING CAMPAIGNS
(as included via the marketing levy) DESCRIPTION
DETAILS & DISTRIBUTION
HUNTER VALLEY MAGAZINE To inspire the reader to visit, re-visit or extend their stay in the Hunter Valley through compelling local stories and beautiful images, while also promoting the range of things to do and see through strong links to digital member content, offers and calls to action.
32 page magazine + covers. Focused on Wine, Food and Experiences. Launching September 2013, published 3 times per annum. Hunter Valley and Sydney distribution starting at 10,000 copies. Distribution via direct mail in bundles to members (500 x 10 copies), individual copies to subscribers/contacts by mail, HV information centre, events and Sydney venues/homes, through partnerships such as wine clubs and trade outlets
HVWTA develops and co-ordinates major cooperative marketing campaigns. In 2013/14 we will work with the revised funding program as directed by the Visitor Economy Taskforce to gain maximum investment from Destination NSW.
We continuously explore, strengthen and develop strategic partnerships to extend the reach and impact of marketing campaign activity. Previous and existing partners include the Australian Wine Companion, Yahoo7 and Sydney Morning Herald.
PUBLIC RELATIONS
HUNTER VALLEY MAGAZINE FOR IPAD To inspire the reader to visit, re-visit or extend their stay to the Hunter Valley, share stories via social media, plus plan their complete trip and book their accommodation via the comprehensive listings section.
Features all magazine content with additional, videos (3-4 per issue), animations and slideshows. Also features listings of all HVWTA members. Available free on App Store - promoted through electronic direct marketing and competitions as well of point of sale material for display on member properties.
HUNTER VALLEY POCKET GUIDE To inform the visitor about the hidden secrets of the Hunter Valley in an appealing handbagfriendly format and highlight the range of things to do and places to stay in the Hunter Valley.
Perfect bound small guide (167mm x 130mm) Uniform listing sizes for all members. Distribution plan includes approx 50,000 throughout the Hunter Valley ; 35,000 via regional VICs and Sydney hotel racks/priority concierge desks (peak tourist months only); 5,000 via loose bagging in Wine Companion subscriber copies or newsstand copies; 10,000 via door-step drops in key Sydney suburbs and/or SE Queensland (Brisbane, Sunshine Coast & Gold Coast) distribution via door-step drop and café or cultural outlets.
A focused Public Relations Program is in place with key wine, food, tourism, conferencing and lifestyle journalists, incorporating media famils, positive media exposure and invitation to events.
On-going relationship building programs focus on hosting decision makers from all aspects of industry, including restaurant and wine retail trade, travel trade, wine and lifestyle media and VIPs.
CUSTOMER RELATIONSHIP MANAGEMENT
HUNTER VALLEY IPHONE APP iPLAN to help visitors plan their trip in advance or on the move, providing personalityled itineraries and comprehensive listings about what’s on, things to do and places to go in the Hunter Valley.
Available free on App Store and promoted through electronic direct marketing and competitions as well of point of sale material for display on member properties.
A strategic customer acquisition and communication strategy is in place to build and profile our consumer database.
Regular communication is tailored to their lifestyle interests, and operators will also have the opportunity to sell a retail message.
HUNTER VALLEY MAP To help visitors plan their trip, explore different localities and find their way around the Hunter Valley.
We host vibrant events that are reflective of our brand and the region’s core essence. Hunter Valley Legends & Wine Industry Awards Dinner
Note: The framework outlined above is a base model, calculated on current secured funds available for marketing purposes. Pending sponsorship, government funding and advertising, print quantities and distribution of individual tools will increase.
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HVWTA PROSPECTUS
EVENTS
160,000 copies. Distributed via Hunter Valley VIC and member outlets (with bulk delivery to HV Information Centre); Sydney car rental offices and concierge desks (in peak months); and bound/loose inserted in to the magazine.
THE MARKETING PROGRAM
HVWTA PROSPECTUS
Hunter Valley Uncorked Balmoral Hunter Valley Wine & Food Month Clear Image Hunter Valley Wine Show Celebrations Luncheon
THE MARKETING PROGRAM
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CATEGORIES AND COSTING Members of the HVWTA are defined as either full fee paying members or associate members. Full membership is defined by the application of a levy. The annual fee payable by full fee paying members is calculated as: 1 A base or associate fee of $500 2 A marketing levy (applies to all full fee paying members except vineyards and is optional for wineries) 3 A wine and grape levy (applies only to wineries and vineyards, and is optional for wineries)
All members who pay a marketing levy may also elect to become premium members by paying an additional fee of $5,000 Wineries will be provided with the following choices of membership. 1 Base fee + marketing levy (and optional premium level) 2 Base fee + grape & wine levy 3 Base fee + marketing AND grape & wine levy (and optional premium level) Associate members will pay an annual fee of $500
MEMBERSHIP
HVWTA HVW HVWT A PROSPE PR PROSPECTUS ROSPE O PECTU CTUS CT TUS
ABOU A ABOUT BOU U T US S
HVWTA PROSPECTUS
MEMBERSHIP
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MARKETING LEVY The marketing levy is payable by all full fee paying members (accept vineyards, optional to for wineries) and is calculated based on the business’ primary activity. Final selection of primary activity is at the discretion of the HVWTA board.
PRIMARY ACTIVITY
The marketing levy gives HVWTA members access to all marketing related activities of the association, such as marketing campaigns, website, printed & digital material, media & trade visits and events. The marketing levy is calculated as per the table below.
SIZE
MARKETING LEVY
ACCOMMODATION PROVIDER
1
$455
Size based on number of keys or independently lettable units
2–3
$909
4–5
$1636
6 – 10
$2545
11 – 30
$4364
31 – 100
$13 636
101+
$18 182
pubs/clubs/YHA and c’van parks
$1182
WINERIES Size broadly based on tonnes processed/produced
micro
<50
$455
small 50 – 200
$1818
medium 201 – 700
$3636
large >700
$11 818
TOURS AND ATTRACTIONS
1–5
$455
Size based on number of staff
6 – 10
$2545
> 10
$4364
< 40
$455
41 - 100
$2545
> 100
$6364
OTHER
< $100K
$364
E.g. shops, photographers, florists. Size based on turnover
> $100K
$909
RESTAURANTS
WINE AND GRAPE LEVY The wine and grape levy is to be paid by all full fee paying members whose primary activity is viticultural. Members whose primary activity is wine, may opt to pay the levy. The wine & grape levy provides members access to the technical information, grape projects and
development opportunities provided by the winemaking, viticulture and cellar door committees previously undertaken by the HVWIA. The levy is based on the number of hectares under vine and total production. It is subject to both a minimum and a maximum.
COMPONENT
VALUE
PER HECTARE FEE
$22.73
MINIMUM HECTARE-BASED FEE
$318
plus PER TONNE FEE
$8.18
maximum wine and grape levy
$4091
For a member with X hectares under vine and processing Y tonnes of fruit, the wine and grape levy is: Hectare based component = $22.73 times X subject to a minimum amount of $318 plus Processing/Production Component = $8.18 times Y
Example 1 A winery owning 5 hectares processes 150 tonnes of fruit:
The total fee is a subject to a maximum of $4,091
Wine and Grape Levy = $1,545.45 + GST
Hectare based component = 5 x $22.73 = $113.64 but subject to a minimum of $318 Hectare based component = $318 Processing/Production component = $8.18 x 150 = $1,227.27
Size based on number of seats
Example 2 A vineyard of 80 hectares sells all of its fruit: Hectare based component = 80 x $22.73 = $1,818.18 Processing/Production component = $8.18 x $0 = $0 Wine and Grape Levy = $1,818.18
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HVWTA PROSPECTUS
MEMBERSHIP
HVWTA PROSPECTUS
MEMBERSHIP
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Full membership benefits at a glance MARKETING 1
Free inclusion in our annual iPad and iPhone apps.
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Free inclusion in our printed marketing collateral (map, guide and magazine).
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Option to participate in our direct marketing campaigns.
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Access to our image library.
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Free promotion of events and news through our website.
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Events/news features in our e-newsletter and social media options including our blog, twitter and facebook pages (where appropriate). Opportunity to participate in our major co-operative marketing campaigns. Opportunity to leverage Strategic Industry Partnerships e.g. Wotif & Wine Companion
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Free use of HVWTA’s branding.
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Opportunity to participate in journalist visits to the region and to provide. news/images/ product for our pro-active media and PR activities.
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Free copies of all printed marketing collateral (magazine, map and guide) for your personal use and free display unit for all Amex merchants.
HVWTA PROSPECTUS
Opportunity to participate in trade shows and consumer events for both the tourism and wine sectors.
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Eligibility to purchase HVWTA branded retail items at a bulk purchase price.
NICHE MARKETING
Opportunities to participate in our blog.
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A personalised self-editable Free webpage for all your approved business units. (accommodation, restaurant, weddings etc.) with booking facility (where applicable) and direct links to your website.
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Membership free benefits
Promotion (where suitable) in our niche/special interest marketing campaigns, packages and itineraries i.e. wine and food, weddings, meeting and incentive industry.
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Conferencing marketing services- marketing the destination. Wedding Marketing Program.
VISITOR SERVICES 19
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24/7 online reservation booking service. Brochure display in our VIC providing exposure to more than 140,000 visitors.
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Industry and Visitor Information Centre familiarisation tours.
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Free display in our Visitor Information Centre’s menu folder, on our specials board or whiteboard (if applicable).
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Opportunities to promote your event via VIC handouts, displays, online events section and through media and industry alerts
BUSINESS DEVELOPMENT 24
Networking opportunities and lunches.
MEMBERHSHIP
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Fee for service, one-on-one confidential marketing consultancy including digital and graphic design advice. New full members receive three-hours of web training and start-up advice. Regular market updates latest industry news, trends, opportunities, research and facts. We personally conduct research to identify changes and opportunities. Opportunity to partake in the Tourism Monitor which provides access to vital data relating to occupancy, cellar door and restaurant sales, as well as conferencing and wedding business. Opportunity to partake in professional development initiatives including industry workshops, seminars and training. Access to wine and viticulture technical information, and the management of grape projects via the Viticulture and Winemaking SubCommittees. Pro-active industry involvement via participation on HVWTA sub-committees Monthly member newsletter, including marketing opportunities and industry news
ADVOCACY 32
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Licensing and taxation representation
FULL MEMBER
ACTIVTITY
PREMIUM MEMBER
ASSOCIATE MEMBER
MEMBER CONTENT DISTRIBUTION + MARKETING Brand Marketing Campaigns
*
Events (Wine/Tourism/Conference & Incentives/Weddings)
*
Listing in iPad and iPhone apps, inclusion in iPhone itinerary Multimedia in iPad app - i.e. video/audio slideshow Website – Full listing with link to own website N/A
Website – Basic listing
N/A
Pocket Guide – full ¼ page listing for your primary business (incl. image and text) Map – Locator and chart Partnership Activity Program- e.g. Wotif/Wine Companion 24/7 Booking Service–plus access to Australian Tourism Data Warehouse Online display advertising on winecountry.com.au Promotion of Events & News- in all digital media and VIC
IMPRESSIONS
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7895
Opportunity to participate in the Hunter Valley blog
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Options to feature in Electronic Direct Marketing
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Media + Trade Visits
*
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IMPRESSIONS
Advertising in Hunter Valley Magazine
VISITOR INFORMATION SERVICES Brochure Display Lightbox/poster display in centre Special Offers/Menu folder/News board- through VIC and digital media
NICHE MARKET SPECIFIC ACTIVITIES (WHERE APPLICABLE) Conference/Incentives International Travel Trade Weddings
* An additional cost may be involved
Where appropriate letters of support for award and grant applications.
HVWTA PROSPECTUS
MEMBERSHIP
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Membership free benefits (cont.)
Premium member benefits
BRANDING
The following benefits are provided to all premium members:
Use of Brand Hunter Valley Video
WINERIES
Use of Brand Hunter Valley’s typeface, signet + quality mark Access to Hunter Valley Image Library Discounted access to Hunter Valley merchandise
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BUSINESS DEVELOPMENT Hunter Valley Research Reports Wine + Viticulture Technical Information Networking Opportunities Representation on HVWTA Sub Committees
Comprehensive inclusion in the Brand Marketing Campaign (inclusion in landing page or similar offer mechanism, certain collateral etc. details to be confirmed) Own branded full page display advertisement PLUS one wine review in one issue of the Hunter Valley Magazine (members may choose to advertise in two issues as part of their options) Participation in one major wine, wine & food or tourism event, such as Uncorked Balmoral, Taste Sydney or Good Food & Wine Show (includes all participation costs, such as signage and stand) Inclusion in Conferencing Specific Marketing Campaign (applicable to some wineries only)
Nominate or be nominated for Hunter Valley Legends + Wine Industry Awards
ACCOMMODATION * An additional cost may be involved
Membership optional extras ACTIVITY
FULL MEMBER
ASSOCIATE MEMBER
PREMIUM MEMBER
Brand Marketing Campaign
VARIES, PREVIOUS CAMPAIGNS HAVE STARTED AT $300
+20%
-20%
Events –HV Uncorked Balmoral/Good Food & Wine Show
APPROX. $2,500
+20%
-20%
Advertisement in Hunter Valley Magazine
VARIES, FULL PAGE ADVERTISEMENT
$2,088
$1,450
Industry Workshop Seminars
VARIES
+20%
-20%
Additional Listings in Pocket Guide
$500
N/A
$400
$1,740
Comprehensive inclusion in the Brand Marketing Campaign (inclusion on landing page, certain collateral etc, details to be confirmed) Own branded full page display advertisement and one accommodation offer/package in one issue of the Hunter Valley Magazine (members may choose to advertise in two issues as part of their options) Choice of participation in major wine/wine & food or tourism event, such as Uncorked Balmoral, Taste Sydney or Good Food and Wine Show Inclusion in Conferencing Specific Marketing Campaign
GENERAL BENEFITS
As a premium member the following premium member only benefits will be provided: 1 Extended exposure in Hunter Valley Pocket Guide and iPad app (e.g. secrets, regional specific multimedia, etc. ) 2 Multimedia content in iPad app and on website (does not include production of content) 3 Lightbox/poster display in Visitor Information Centre 4 Discounted access to (does not include production of artwork) Membership Optional Extras Note: Members belonging to any other membership categories, such as attractions and tours, who are interested in premium membership should contact HVWTA for a tailor-made package.
Costs are indicative and subject to change
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HVWTA PROSPECTUS
MEMBERSHIP
HVWTA PROSPECTUS
MEMBERSHIP
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TO JOIN THE HUNTER VALLEY WINE AND TOURISM ASSOCIATION To join Hunter Valley Wine and Tourism Association please visit http://www.winecountry.com.au/ members and follow the steps:
1 Log into your Members Console 2 Tick the categories you wish
to renew 3 Select payment method 4 Submit.
TO JOIN AS A NEW MEMBER To join as a New Member (Not previously a member of HVWCT or HVWIA) log online at http:// www.winecountry.com.au/ become-a-member
1 Fill in your business name 2 Tick the categories you
wish to join 3 Select payment method 4 Upload your business
registration/public liability forms etc. 5 Submit.
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HVWTA PROSPECTUS
MEMBERSHIP
winecountry.com.au