2012
Huron Tourism Association Membership Package Together, WE market better! HURON TOURSIM ASSOCIATION (HTA)
• The Huron Tourism Association (HTA) is a non-profit, membership-based action
organization dedicated to promoting tourism in Huron County.
• Members have equal input into association business and can share ideas and
concerns. Get involved and network with other tourism operators, participate in special projects, co-operative marketing or join the Board. *Membership fees go directly towards marketing projects & operation costs • The goal of the HTA is to develop and target cost-effective and result-oriented tourism strategies for businesses in Huron County. As an HTA member, your business, HTA Fee: $125.00 attraction or event will receive the marketing benefits listed inside. www.ontarioswestcoast.ca (see next page for member benefits)
Partner Programs: TASTE OF HURON (TOH) • Members of TOH grow, produce and prepare some of the finest agricultural ingredients
available in Ontario and offer locally unique culinary experiences to visitors from around the globe.
TOH Fee: $25.00 + HTA Fee www.tasteofhuron.ca
• In addition to HTA benefits, TOH members will receive: • An icon in the Vacation Guide and on the website. • Use of TOH logo in marketing materials (ie. menus, advertisements, etc) • First right of refusal to participate in Taste of Huron 2012
HURON ARTS & HERITAGE NETWORK (HAHN)
Champions for arts, heritage and culture in Huron County! • Individuals and organizations are welcome! HAHN brings together arts, culture, heritage organizations and individuals, to support County-wide activities and experiences. HAHN Fees: Organizations/businesses • Members include artists, artisans, galleries, theatres, special events, historic locations, who support, partner and heritage and cultural organizations, antique shops and businesses housed in historic promote $65.00 and architecturally significant buildings. Artists, artisans, volunteers • HAHN develops new programs and experiences to enhance and support cultural and individuals who experiences; some of these include: Doors Open, Celebration of First Nations/Multichampion and advocate for cultural gatherings, e-newsletters, Huron Cultural Awards and EPIC Youth Arts Festival. arts, heritage and culture in • Benefits include: Members highlighted in County publications and websites, with Huron $25.00 www.heritageandculture.on.ca events, festivals, locations and celebrations showcased, media support and promotion, networking and information-sharing.
Benefits of Membership (where your dollars go) HURON COUNTY VACATION GUIDE:
ONLINE MARKETING:
WEBSITE: In addition to the Vacation Guide listing (shown above), HTA members listing includes: • Individual page listing • Up to 3 free photos, on website only (if provided) • Map location
COMMUNICATIONS: HTA is dedicated to keeping members informed about the local & regional tourism industries. • HTA Newsletters • Electronic information including: • Membership & industry news/opportunities • Community event reminders and tourism stats
This award-winning year-round publication is produced The HTA will keep you on top of the newest innovations in online & social networking. and printed in partnership with the County of Huron. Members receive special recognition with: • HTA Corporate Logo beside your listing • Business listing bolded & highlighted in spot colour • Expanded text to provide more exposure (35 words)
• Other sites: creativehuron.ca, cyclehuron.ca , fishpaddlehuron.ca golfhuron.ca, hikehuron.ca, huroncounty.ca, shopinhuron.ca, tasteofhuron.ca • Used to track marketing campaigns & site visits • Updates of www.ontarioswestcoast.ca
TOURISM EVENT & BROCHURE SWAP:
Join us April 19, 2012 in Wingham: • Tourism-related Speakers • Familiarization Tours of North Huron • Focus on Networking & Literature Swapping
COUNTY-WIDE EVENTS: The HTA & HAHN (along with other sponsors) have hosted The HTA, through coordinated efforts, continues to develop award-winning County-wide events to help attract & strong media relations & advertising campaigns to increase engage both locals & tourists. the effectiveness of tourism marketing of Ontario’s West ADVERTISING & MEDIA RELATIONS:
Coast. • Print / Radio / Online Advertising • Ontario-Wide Publication Distribution • Media Releases & Familiarization Tours • Cooperative Partnered Advertising
Celebration of First Nations
Ontario’s West Coast Promotional Material Your Guide to Huron County Hiking Trails
HikingGuide
Page 1 www.hikehuron.ca
40,000 copies per year
50,000 copies per year
40,000 copies per 3yrs
40,000 copies per 3yrs
40,000 copies per 3yrs
HTA contributes money/resources to produce each of these valuable tourism publications.
Marketing Partnerships & Community Connections HTA is committed to further developing existing partnerships and networks that will help advance the marketing effectiveness and collaboration of the association and it’s members. Provincial Tourism Industry
Regional Tourism Organization - RTO #4 (Huron, Perth, Wellington and Waterloo) Travel Media Association of Canada (TMAC) Ontario Tourism Marketing Partnership Corporation Ontario Culinary Tourism Association (OCTA)
Community Committees/Initiatives
Economic Pillars Working Group Economic Development Opportunities Blueprint Huron Economic Development Advisory Board Huron-Perth Farm to Table Network Trail Associations Huron Local First Sustainable Huron Local Business Associations and Chambers
Affiliate Connections
Huron Manufacturing Association (HMA) Huron County Federation of Agriculture Huron County Health Unit Water Source Protection Groups Ontario Ministry of Food and Rural Affairs (OMAFRA) Huron Business Development Centre (HBDC) Small Business Enterprise Centre (SBEC)
Other Marketing Initiatives
Trade Shows Shakespeare to the Shoreline (Self-Guided Driving Tours) Huron-Perth Buy Local Buy Fresh Map Guide & Online Promotion of Community Events
Promote your business ALL YEAR LONG for just $125.00
Join the Huron Tourism Association: “ONTARIO’S WEST COAST” Your Dynamic Tourism Association
Please return to the following address by Wednesday, November 30, 2011:
Huron Tourism Association c/o County of Huron, Planning & Development Department 57 Napier St., Goderich ON N7A 1W2
Please make cheques payable to the Huron Tourism Association. A tax receipt will be issued.
Please Note: Membership fees valid from January 1, 2012 to December 31, 2012.
Sponsorship Options Please see the membership form at the bottom of this page to sign up for other sponsorship options.
1. Vacation Guide Sponsor - $150.00
Your business name displayed on the “Contributing Sponsor” page (at the front of the guide) and noted with your listing in the guide and on the website.
2. One Photo Sponsor - $250.00
One photograph of your establishment and phrase will be displayed directly above your listing in the guide and on the website. *
3. Two Photo Sponsor - $450.00
Two photographs and phrases will be displayed above your listing in the guide and on the website. (Can appear under various sections.)* * Your colour photograph may be submitted as a print or high resolution digital and must be clear and of high quality. It will be sized to approximately to 2-1/2” X 3-3/4”; therefore landscape (horizontal) ratio is required. Also provide a one (The above is for example purposes only. Please see page 59 of the 2011 guide for actual sizing.) line phrase which will be displayed below the photo.
4. Online Marketing Package - $150.00
• Year-round promotion on social networking sites including Facebook, Twitter, Posterous, Flickr, etc. (exclusive for businesses who partner; all community events will be posted); • 1 feature article/advertisement in HTA newsletter and consumer newsletter; • 1 banner ad on www.ontarioswestcoast.ca (in a selected month); • All tracking and measurements provided for each promotional item upon request. If you purchase this package, you’ll receive more information in December to begin your package benefits in 2012.
HTA 2012 MEMBERSHIP & SPONSORSHIP FORM Name (s): Name of Business or Organization (if applicable):
Membership options - (see page 1) $125.00 Huron Tourism Association (HTA)
___________
$25.00 Taste of Huron (Must be HTA Member) +___________
Phone:
$65.00 HAHN - Business Member
+___________
E-mail:
$25.00 HAHN - Individual Member
+___________
Form must be returned by Wednesday, November 30, 2011. Please make cheque payable to the Huron Tourism Association
Sponsorship Options - (see info above) $150.00 = Vacation Guide Sponsor
+___________
$ 250.00 = One Photo Sponsor
+___________
$450.00 = Two Photo Sponsor
+___________
$150.00 = Online Marketing
+___________ Total
=___________
By submitting this membership form, you are consenting to collection & use of this information by the Huron Tourism Association *If you require an invoice, please contact Marie McGuire - mmcguire@huroncounty.ca or 519-524-8394 ext 3