Ef branding guidline

Emirates Foundation Logo Unit Guideline

Partner's Package

Partner's Guideline Manual About the Emirates Foundation for Youth Development

Emirates Foundation (EF) is an integrated national initiative that seeks to invest in UAE youth. EF’s strategy uses the model of venture philanthropy to develop nationwide programs that aim to impact the lives of UAE youth positively and permanently in a manner that is measurable and sustainable.

The Foundation works in three key areas: social inclusion – looking at some of the challenges facing young people; community engagement – encouraging youth to participate in a voluntary capacity in the civil society; and leadership and empowerment – helping to build young people’s ‘soft skills and prepare them for the work place.

EF seeks to identify, educate and inform the public about some of the challenges facing UAE youth while identifying opportunities for growth and development for young people themselves. We develop sustainable, enterprise-based solutions to social issues that help motivate and guide young Emiratis through programs that help them understand the value of giving back to society while developing their capabilities, confidence and leadership skills.

Emirates Foundation works in partnership with both the private and public sectors and aims to create a strong culture of giving among the business sector. It is funded through financial contributions from both the government and the private sector.

Guideline Objective

The objective of this manual is to provide our partners with the necessary tools to allow them to use our brand properly whenever it is used in media, on marketing materials and other promotional items. www.emiratesfoundation.ae Please follow us on @EFYouth Join our facebook page Emirates Foundation For Youth Development 2

Partner's Logo Unit Guideline & Positioning

Partner's Guideline Manual Partner's Logo Unit and Positioning

Emirates Foundation partners have the right to use Emirates Foundation’s Logo to market themselves as “Strategic Philanthropic Partner”.

Strategic Philanthropic Partner

Emirates Foundation Positioning:

Logo Usage:

Partners have the right to position the Emirates Foundation as their "Strategic Philanthropic Partner".

Partners have the right to use this logo on different marketing campaigns, which include above-the-line (TV, Radio, Print), below-the-line (Brochures, Booklets, Exhibitions) or online campaigns.

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The Brandmark

Partner's Guideline Manual Brandmark

Primary, dual brandmark

Symbol

Wordmark

English brandmark

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Arabic brandmark

Symbol

Symbol

Wordmark

Wordmark

Partner's Guideline Manual Brandmark Guideline

Primary brandmark

20mm

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Arabic brandmark

20mm

English brandmark

20mm

Partner's Guideline Manual Logo & Partnership Line

English Version

1/2

Arabic Version

Strategic Philanthropic Partner

1/2

Bilingual Version

1/2

1/2 1/2

1/2

Strategic Philanthropic Partner

1/2

1/2

Strategic Philanthropic Partner

1/2 1/2

30mm

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30mm

Strategic Philanthropic Partner

1/2

30mm

1/2

Partner's Guideline Manual Fonts

Bliss Bliss is Emirates Foundation's English primary typeface

Univers Univers is Emirates Foundation's English secondery typeface

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‫جي إي دينار ون‬ ‫جي إي دينار هو الخط العربي‬ ‫الرئيس لمؤسسة اإلمارات‬

‫�أي �إك�س تي �أدفرتازجن‬ ‫�أي �إك�س تي �أدفرتازجن هو اخلط‬ ‫العربي الثانوي مل�ؤ�س�سة الإمارات‬

Partner's Guideline Manual Color Presentation

Primary Colors

EF - CHARCOAL

EF - GRADIENT BLUE A

EF - GRADIENT BLUE B

Printing in Four-Color Process Process Cyan Process Magenta Process Yellow Process Black

Printing in Four-Color Process Process Cyan Process Magenta Process Yellow Process Black

Printing in Four-Color Process Process Cyan Process Magenta Process Yellow Process Black

0% 0% 0% 80%

RGB for digital media Red Green Blue

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70% 15% 0% 0%

RGB for digital media 88% 89% 91%

Red Green Blue

Websafe Hexade Cimals #666666

Websafe Hexade Cimals #3399CC

EF - CHARCOAL

EF - BLUE

Spot PMS Cool Gray 11C

Spot PMS 7689C

EF - CHARCOAL METALLIC

EF - BLUE METALLIC

Spot PMS 8402C

Spot PMS 8202C

100% 96% 7% 0%

RGB for digital media 30% 172% 224%

Red Green Blue Websafe Hexade Cimals #333399

36% 62% 144%

Partner's Guideline Manual Logo Color Presentation

Strategic Philanthropic Partner

Full color primay brandmark on a white background

Strategic Philanthropic Partner

White brandmark on a black background, this is for limited usage only

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Strategic Philanthropic Partner

White alternative brandmark on Emirates Foundation blue background

Strategic Philanthropic Partner

Black brandmark on a white background, this is for limited usage only

Strategic Philanthropic Partner

Altenative spot color brandmark on a white background

Strategic Philanthropic Partner

White brandmark display on photography. Note that consideration and care should be taken to ensure legibility of the brandmark

Partner's Guideline Manual Logo Incorrect Usage

Do not add a drop shadow or other special effects to the brandmark

Do not place the brandmark within an additional graphic container

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Do not add or remove additional text to the brandmark

Do not alter the axis or position of the symbol to the wordmark or rotate the brandmark from its horizontal axis

Do not change the color of the brandmark

Do not present the brandmark on color other than white or black

Brandmark Applications

Partner's Guideline Manual Usage on Print

Strategic Philanthropic Partner

Strategic Philanthropic Partner

Strategic Philanthropic Partner

Strategic Philanthropic Partner

Strategic Philanthropic Partner

35mm

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Strategic Philanthropic Partner

35mm

35mm

Partner's Guideline Manual Usage on Branding

Indoor Print

Digital Print

Press Print

flyer A2

Min size Width: 4.5 cm Height: 3 cm

Min size Width: 6.5 cm Height: 3.5 cm

Min size Width: 12 cm Height: 6 cm

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Partner's Guideline Manual TV & Online Usage

TV

ONLINE

Strategic Philanthropic Partner

Strategic Philanthropic Partner

Strategic Philanthropic Partner

Min size Width: 265 px Height: 190 px

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Min size Width: 132 px Height: 98 px

Partner's Guideline Manual Contact Details Emirates Foundation P.O.Box 111445 Mezzanine Floor, Al Mamoura Building 4th & 15th Streets, Abu Dhabi United Arab Emirates

For approvals when using the logo unit or the title please contact:

For any information regarding business development please contact:

Rula Kabra Senior Communications Officer

T. +971 2 404 2994 F. +971 2 404 2901 information@emiratesfoundation.ae

T. +971 2 4042940 rula.kabra@emiratesfoundation.ae

Ammar Abdulwahab Al Ali Senior Manager Business Development P.O.BOX 111445, Abu Dhabi, UAE

or Aisha Al Shamsi - Senior Senior Communications Officer T. +971 2 4042882 aalshamsi@emiratesfoundation.ae

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T. +971 2 4042808 F. +971 2 4042901 M. +971 50 8186534 ammar.al.ali@emiratesfoundation.ae