Emirates Foundation Logo Unit Guideline
Partner's Package
Partner's Guideline Manual About the Emirates Foundation for Youth Development
Emirates Foundation (EF) is an integrated national initiative that seeks to invest in UAE youth. EF’s strategy uses the model of venture philanthropy to develop nationwide programs that aim to impact the lives of UAE youth positively and permanently in a manner that is measurable and sustainable. The Foundation works in three key areas: social inclusion – looking at some of the challenges facing young people; community engagement – encouraging youth to participate in a voluntary capacity in the civil society; and leadership and empowerment – helping to build young people’s ‘soft skills and prepare them for the work place. EF seeks to identify, educate and inform the public about some of the challenges facing UAE youth while identifying opportunities for growth and development for young people themselves. We develop sustainable, enterprise-based solutions to social issues that help motivate and guide young Emiratis through programs that help them understand the value of giving back to society while developing their capabilities, confidence and leadership skills. Emirates Foundation works in partnership with both the private and public sectors and aims to create a strong culture of giving among the business sector. It is funded through financial contributions from both the government and the private sector.
Guideline Objective
The objective of this manual is to provide our partners with the necessary tools to allow them to use our brand properly whenever it is used in media, on marketing materials and other promotional items. www.emiratesfoundation.ae Please follow us on @EFYouth Join our facebook page Emirates Foundation For Youth Development 2
Partner's Logo Unit Guideline & Positioning
Partner's Guideline Manual Partner's Logo Unit and Positioning
Emirates Foundation partners have the right to use Emirates Foundation’s Logo to market themselves as “Strategic Philanthropic Partner”.
Strategic Philanthropic Partner
Emirates Foundation Positioning:
Logo Usage:
Partners have the right to position the Emirates Foundation as their "Strategic Philanthropic Partner".
Partners have the right to use this logo on different marketing campaigns, which include above-the-line (TV, Radio, Print), below-the-line (Brochures, Booklets, Exhibitions) or online campaigns.
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The Brandmark
Partner's Guideline Manual Brandmark
Primary, dual brandmark
Symbol
Wordmark
English brandmark
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Arabic brandmark
Symbol
Symbol
Wordmark
Wordmark
Partner's Guideline Manual Brandmark Guideline
Primary brandmark
20mm
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Arabic brandmark
20mm
English brandmark
20mm
Partner's Guideline Manual Logo & Partnership Line
English Version
1/2
Arabic Version
Strategic Philanthropic Partner
1/2
Bilingual Version
1/2
1/2 1/2
1/2
Strategic Philanthropic Partner
1/2
1/2
Strategic Philanthropic Partner
1/2 1/2
30mm
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30mm
Strategic Philanthropic Partner
1/2
30mm
1/2
Partner's Guideline Manual Fonts
Bliss Bliss is Emirates Foundation's English primary typeface
Univers Univers is Emirates Foundation's English secondery typeface
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جي إي دينار ون جي إي دينار هو الخط العربي الرئيس لمؤسسة اإلمارات
�أي �إك�س تي �أدفرتازجن �أي �إك�س تي �أدفرتازجن هو اخلط العربي الثانوي مل�ؤ�س�سة الإمارات
Partner's Guideline Manual Color Presentation
Primary Colors
EF - CHARCOAL
EF - GRADIENT BLUE A
EF - GRADIENT BLUE B
Printing in Four-Color Process Process Cyan Process Magenta Process Yellow Process Black
Printing in Four-Color Process Process Cyan Process Magenta Process Yellow Process Black
Printing in Four-Color Process Process Cyan Process Magenta Process Yellow Process Black
0% 0% 0% 80%
RGB for digital media Red Green Blue
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70% 15% 0% 0%
RGB for digital media 88% 89% 91%
Red Green Blue
Websafe Hexade Cimals #666666
Websafe Hexade Cimals #3399CC
EF - CHARCOAL
EF - BLUE
Spot PMS Cool Gray 11C
Spot PMS 7689C
EF - CHARCOAL METALLIC
EF - BLUE METALLIC
Spot PMS 8402C
Spot PMS 8202C
100% 96% 7% 0%
RGB for digital media 30% 172% 224%
Red Green Blue Websafe Hexade Cimals #333399
36% 62% 144%
Partner's Guideline Manual Logo Color Presentation
Strategic Philanthropic Partner
Full color primay brandmark on a white background
Strategic Philanthropic Partner
White brandmark on a black background, this is for limited usage only
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Strategic Philanthropic Partner
White alternative brandmark on Emirates Foundation blue background
Strategic Philanthropic Partner
Black brandmark on a white background, this is for limited usage only
Strategic Philanthropic Partner
Altenative spot color brandmark on a white background
Strategic Philanthropic Partner
White brandmark display on photography. Note that consideration and care should be taken to ensure legibility of the brandmark
Partner's Guideline Manual Logo Incorrect Usage
Do not add a drop shadow or other special effects to the brandmark
Do not place the brandmark within an additional graphic container
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Do not add or remove additional text to the brandmark
Do not alter the axis or position of the symbol to the wordmark or rotate the brandmark from its horizontal axis
Do not change the color of the brandmark
Do not present the brandmark on color other than white or black
Brandmark Applications
Partner's Guideline Manual Usage on Print
Strategic Philanthropic Partner
Strategic Philanthropic Partner
Strategic Philanthropic Partner
Strategic Philanthropic Partner
Strategic Philanthropic Partner
35mm
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Strategic Philanthropic Partner
35mm
35mm
Partner's Guideline Manual Usage on Branding
Indoor Print
Digital Print
Press Print
flyer A2
Min size Width: 4.5 cm Height: 3 cm
Min size Width: 6.5 cm Height: 3.5 cm
Min size Width: 12 cm Height: 6 cm
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Partner's Guideline Manual TV & Online Usage
TV
ONLINE
Strategic Philanthropic Partner
Strategic Philanthropic Partner
Strategic Philanthropic Partner
Min size Width: 265 px Height: 190 px
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Min size Width: 132 px Height: 98 px
Partner's Guideline Manual Contact Details Emirates Foundation P.O.Box 111445 Mezzanine Floor, Al Mamoura Building 4th & 15th Streets, Abu Dhabi United Arab Emirates
For approvals when using the logo unit or the title please contact:
For any information regarding business development please contact:
Rula Kabra Senior Communications Officer
T. +971 2 404 2994 F. +971 2 404 2901 information@emiratesfoundation.ae
T. +971 2 4042940 rula.kabra@emiratesfoundation.ae
Ammar Abdulwahab Al Ali Senior Manager Business Development P.O.BOX 111445, Abu Dhabi, UAE
or Aisha Al Shamsi - Senior Senior Communications Officer T. +971 2 4042882 aalshamsi@emiratesfoundation.ae
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T. +971 2 4042808 F. +971 2 4042901 M. +971 50 8186534 ammar.al.ali@emiratesfoundation.ae