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Biography
Jan Tschichold (1903 - 1974) was born in Leipzig, Germany.
Son of sign writer.
First job is calligrapher for advertisements.
1923, went to Bauhaus exhibition in Weimar
Influenced by the Bauhaus and Constructivism movement.
Biography
Soon, became head of movement in typography.
Publish first major work, The New Typography, in 1928.
The New Typography
The use of San – Serif fonts
Standardized paper sizes.
Photograph instead of illustrations.
Asymmetrical instead of illustrations.
The New Typography
Tschichold’s work partly influent from Mondrian.
Abstract art came to play in his work.
Use geometrical and diagonal composition.
Rarely use more than 2 color.
Have circles or silhouettes photograph integrated.
Texts always in san – serif.
The Rise of Nazi ď ľ
In 1933, Tschichold and his family left German to Switzerland.
ď ľ
Settle in Switzerland easily, for well-known reputation and connection with Shool of Art and Craft in Basel.
Penguin New Designer
In 1947 Tschichold Became a new designer for Penguin.
Penguin Founed in 1935.
Penguin Slogan: “Good book cheap”
“Classic” Penguin design
The Physical Feel of Penguin Book
Tschichold also have great concern for the feel of the book.
Grain direction of the paper.
Weight.
Binding.
Stiffness ore flexibly of the corner board.
Good Books Cheap ď ľ
Tschichold had to do all the quality design on a tight budget.
Tschichold Legacy
Tschichold had lasting influence till today.
How to space letter and words.
What typeface to mix.
Study on book proportion and importance history of lettering and typeface.
Exquisite Tschichold design.
Penguin design rules modified for the web.
Source ď ľ
http://www.theguardian.com/artanddesign/2008/dec/05/jantschichold-typography