Jan tschichold

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Biography 

Jan Tschichold (1903 - 1974) was born in Leipzig, Germany.

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Son of sign writer.

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First job is calligrapher for advertisements.

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1923, went to Bauhaus exhibition in Weimar 

Influenced by the Bauhaus and Constructivism movement.

Biography 

Soon, became head of movement in typography.

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Publish first major work, The New Typography, in 1928.

The New Typography 

The use of San – Serif fonts

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Standardized paper sizes.

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Photograph instead of illustrations.

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Asymmetrical instead of illustrations.

The New Typography 

Tschichold’s work partly influent from Mondrian. 

Abstract art came to play in his work.

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Use geometrical and diagonal composition.

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Rarely use more than 2 color.

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Have circles or silhouettes photograph integrated.

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Texts always in san – serif.

The Rise of Nazi ď ľ

In 1933, Tschichold and his family left German to Switzerland.

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Settle in Switzerland easily, for well-known reputation and connection with Shool of Art and Craft in Basel.

Penguin New Designer 

In 1947 Tschichold Became a new designer for Penguin.

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Penguin Founed in 1935.

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Penguin Slogan: “Good book cheap”

“Classic” Penguin design

The Physical Feel of Penguin Book 

Tschichold also have great concern for the feel of the book. 

Grain direction of the paper.

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Weight.

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Binding.

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Stiffness ore flexibly of the corner board.

Good Books Cheap ď ľ

Tschichold had to do all the quality design on a tight budget.

Tschichold Legacy 

Tschichold had lasting influence till today. 

How to space letter and words.

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What typeface to mix.

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Study on book proportion and importance history of lettering and typeface.

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Exquisite Tschichold design.

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Penguin design rules modified for the web.

Source ď ľ

http://www.theguardian.com/artanddesign/2008/dec/05/jantschichold-typography