The Guide
WELCOME Seven Dials, Covent Garden’s only village, brings you seven streets of independent boutiques, heritage brands, quality British labels and indulgent beauty and grooming salons, all carefully selected for modern shoppers with discerning taste.
The Seven Dials village is also home to a diverse selection of food and drink establishments. From bustling European style cafés and bars to five-star brasseries, restaurants and traditional English pubs, Seven Dials has something for every palate. Alongside its stylish residents, Seven Dials boasts a rich and varied heritage; from Dickensian times through to the birthplace of Monty Python’s Flying Circus in Neal’s Yard.
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CONTENTS 1 WELCOME 6–12 FASHION 14–18 SHOES & ACCESSORIES 20–24 BEAUTY & GROOMING 26–32 FOOD & DRINK 34–38 LIFESTYLE 40–44 HOTELS & THEATRES MY SEVEN DIALS 05 Peter Miller Wolsey 13 Lydia Taylor Urban Outfitters 19 Amber Coleman Neal’s Yard Remedies 25 Daniel Bear Euphorium Bakery 33 Bradley J Graham Pix Bar 39 Briana Newstead Gilda’s Tryst 45 Dawn Thomas Mercer Street Hotel 50 Directory & map –4–
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01 PETER MILLER MY SEVEN DIALS Manager at Wolsey; the iconic British heritage brand. "Whenever I need some inspiration I go to Magma Books to look at the million and one images found in all the books and magazines. Once in a creative mood I go to the London Graphics Centre for the greatest selection of pens, paints and paper in London. All my winter jackets are from Carhartt and they’re never short of a clever graphic tee. Size? is a great place for some freshness on my feet. The only problem is leaving! Candy Cakes satisfies both my sweet tooth and my belly and the staff at MAC are friendly and always have everything my girlfriend needs. I always buy CD’s and DVD’s at FOPP Records. They have a more interesting collection than other big music stores and great prices. When I’m not working I sit by the Seven Dials Monument watching all the crazy, busy and beautiful people of Seven Dials go by."
MAGMA BOOKS 8 Earlham Street
LONDON GRAPHICS CENTRE 8-16 Shelton Street
CARHARTT 15-17 Earlham Street
SIZE? 37a Neal Street
CANDY CAKES 36 Monmouth Street
MAC 38 Neal Street
FOPP RECORDS 144-146 Shaftesbury Avenue
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FASHION Seven Dials is known for its independent brands and concept stores. Home to some of London’s best boutiques, the area is quickly becoming a leading destination for heritage brands and quality British labels in the West End. This season sees some great new labels arriving in Seven Dials including the re-invented classic British brand Wolsey, Scandanavian womenswear import Gudrun Sjödén and The General Store – a new luxury concept from Topman. For the modern gentleman, new arrival Albam is a one-stop destination for all his apparel needs. Nearby Carhartt’s flagship store showcases limited edition collaborations with APC and the ‘Carhartt Classics’ range. For reliable suppliers of cool, visit Baracuta, Berghaus and Fred Perry’s concept store. Female shoppers can indulge themselves in boutiques such as Orion London, a great spot to find the perfect summer dress and Orla Kiely for their iconic prints and retro inspired fashion collection. For up-tothe minute fashion Urban Outfitters, Diesel, Bolongaro Trevor and Miss Sixty always deliver. For those seeking cutting edge trends, the unisex boutique Unconditional+ is the ultimate destination for emerging designers as well as their own-brand label favoured by celebrities Kasabian, Rihanna and Brad Pitt. Once you’ve had your fill of fashion, treat your loved one at Coco de Mer, the luxury adult boutique that never fails to please.
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FASHION
Wolsey
Orion London
7 CAMICIE
ADOLFO DOMINGUEZ
52 Neal Street Original design, Italian style and elegance for both men and women.
41 Shelton Street International design from Spain specialising in casual and formalwear.
ADIDAS ORIGINALS
ALBAM
9 Earlham Street Collections of retro shoes and urbanwear that reflect timeless 70’s and 80’s designs.
39 Monmouth Street The finest purveyors of modern crafted men’s clothing since 2006.
ALL SAINTS 5 Earlham Street Directional, deconstructed fashion for men, women and children.
AMERICAN APPAREL 26–28 Neal Street Cool clothing and basic fashion pieces for men, women, kids and dogs.
Orla Kiely
DIESEL 25a Neal Street International brand with quality denim, clothing and accessories.
BASE
47–49 Neal Street Two denim fashion brands under one roof. Killah collection also includes a diverse range of footwear and bags.
55 Monmouth Street Specialists in womenswear sizes 16–28.
BERGHAUS 13 Shorts Gardens Leading innovator in outdoor clothing, footwear and equipment.
BOLONGARO TREVOR
ENERGIE & KILLAH
FAT FACE 11–13 Thomas Neal’s Centre Ski, surf, sail and beachwear for men, women and kids.
1 Earlham Street Unisex brand, which gives a contemporary take on classic design.
CAMPER 34 Shelton Street Well-loved Spanish shoe brand blending traditional expertise with modern design.
CARHARTT 15–17 Earlham Street & 56 Neal Street Fashionable streetwear, outerwear and denim for men and women.
COCO DE MER 23 Monmouth Street Luxury adult boutique for bedroom toys, books and lingerie.
COLLECTIF 37 Endell Street Clothing and accessories influenced by pin-up princesses, rockabilly heroes and oldschool tattoos.
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FASHION
BARACUTA 9 Shorts Gardens British heritage menswear brand, and home to the original G9 Harrington jacket, as seen on McQueen, Elvis and Sinatra.
FRED PERRY 6–8 Shorts Gardens Authentic British brand, with an in-house tailoring service and neighbouring accessories shop.
FREDDY 30–32 Neal Street Sport, dance and casual wear for men and women.
G-STAR 5–11 Shorts Gardens An energetic mix of premium unisex denim.
GUDRUN SJÖDÉN 65-67 Monmouth Street Clothing, accessories and home textiles from Sweden.
INDULGENCE 12 Earlham Street Italian wear and accessories for men and women.
KOMODO 50a Earlham Street Ecologically produced and fairtrade men’s and women’s clothing.
MAMBO 15-16 Thomas Neal’s Centre Australian surf brand built on the four pillars of surf, art, music and humor.
MISS SIXTY 39 Neal Street European fashion label for urban women.
NIKE 14 Neal Street Nike’s flagship running store with an array of services including state of the art Performance Customization in the NIKEiD studio.
ORION LONDON 17 Monmouth Street Two floors of vintage inspired dresses, skirts, tops and accessories.
ORLA KIELY 31 Monmouth Street A London Fashion Week favourite, famous for distinctive prints. Collections include womenswear, bags and accessories.
PEPE JEANS 33 Neal Street Denim and casualwear jeans brand, established in London in 1973.
PINEAPPLE FLAGSHIP STORE 16 Langley Street Active and casual wear created by celebrity designer Debbie Moore in her iconic dance studios.
Albam
POP BOUTIQUE
TABIO
6 Monmouth Street Original 50’s, 60’s, 70’s and 80’s clothing, accessories and furniture.
66 Neal Street The ultimate store for socks, tights and stockings.
SANTOS & MOWEN 10 Earlham Street One of Time Out’s Top 50 fashion boutiques, stocking DSquared and Dolce & Gabbana alongside smaller niche brands.
TOPMAN GENERAL STORE
SLAM CITY SKATES
36-38 Earlham Street Fashionable clothing curated from the eponymous label exclusively for men.
16 Neal’s Yard London’s legendary skateboard store since 1986.
TSHIRT STORE
SPEEDO
18 Shorts Gardens Stockists of over 80 designs of quirky tees, as well as an edit of outerwear and accessories.
41–43 Neal Street Leisure and training swimwear for men, women and juniors.
THE LOFT
SUPER SUPERFICIAL 22 Earlham Street Independent clothing label collaborating with the world’s best graphic artists and illustrators to produce high quality casuals.
SUPERDRY 1–3 Earlham Street Urban outerwear and denim label fusing cutting-edge Japanese design influences and vintage American, with a British twist.
TERMINAL D 19 Thomas Neal’s Centre Fashion clothing and accessories including made to order.
35 Monmouth Street New and second-hand designer goods for men and women.
TOMCAT LEATHER 29 Neal Street Leather bags, shoes and jackets, with madeto-measure services.
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UNCONDITIONAL+
WESC
16 Monmouth Street Cutting-edge and luxury brands for men and women.
35 Neal Street Swedish street fashion brand based mainly on skateboarding influences and style, including premium denim and headphones.
URBAN OUTFITTERS 42–56 Earlham Street An eclectic mix of fashion, accessories, homewares and novelties.
VINTAGE SHOWROOM 14 Earlham Street A unique selection of vintage clothing and accessories for sale and hire.
VOLCOM
WOLSEY 37 Monmouth Street Menswear from the heritage British clothing brand founded in 1755.
YUMI 62 Neal Street Eye-catching womenswear and accessories with a celebrity following and influenced by London street style.
7 Earlham Street Surfing, skateboarding, and snowboarding wear.
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02 LYDIA TAYLOR MY SEVEN DIALS Lydia is the Store Manager of Urban Outfitters.
POP BOUTIQUE 6 Monmouth Street
"To get my shopping fix I always find a vintage treasure or two at Pop Boutique and for something different Tabio offers every colour, style and fit of legwear a girl could wish for. Magma Books is small but always busy and with their endless supply of magazines, I always leave with something. Having worked at the Tristan Bates Theatre I always keep an eye out for the next unique, charming, and quirky event. To wind down the day, the cocktails at Foundation Bar are amazing as they come in teapots with a cup and saucer for added cuteness."
TABIO 66 Neal Street
MAGMA BOOKS 8 Earlham Street
TRISTAN BATES THEATRE 1a Tower Street
FOUNDATION BAR 5 Langley Street
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SHOES & ACCESSORIES Seven Dials has an extensive range of fashionable footwear, accessories and jewellery specialists. Poste Mistress is a must-see for any discerning shoe lover, regularly stocking collections from Opening Ceremony, Vivienne Westwood and Paul Smith. Further along Monmouth Street, consignment store The Loft is a treasure trove of second-hand designer labels, with most of London’s stylists trading in their nearly-new wares here. Nearby Neal Street is know for its shoe stores with a mix of casual footwear from Alexa Chung’s favourite trainer label Superga, to Size? and Office – delivering catwalk looks at accessible prices. Jewellery lovers should seek out Laura Lee’s designs. One time fashion designer turned jeweller, her delicate charms and precious necklaces are an indulgent treat. Across the street Gilda’s Tryst showcases beautiful crafted rings, bags and accessories with a dedicated bridal jewellery service downstairs. For more playful and inventive accessories, London-bred brand Tatty Devine is an emporium of iconic laser-cut perspex wares. While you are there stop in at neighbouring Australian accessories brand Mimco for leather bags, purses and even more jewellery.
Poste Mistress
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CROCS 48 Neal Street Comfortable footwear in every colour.
DESTINY 61 Neal Street Footwear brands including Rocket Dog, Blowfish, Hunter and Ash.
FLY LONDON 37 Earlham Street Unisex footwear brand with unique and quirky designs.
GILDA’S TRYST 53 Monmouth Street Luxury jewellery brand specialising in bold fashion jewellery with semi-precious stones, freshwater pearls, silver and gold. The boutique also features a dedicated bridal accessories floor.
JOSEF SEIBEL
Wolsey
37 Neal Street Europe’s leading comfort footwear brand for men and women.
LAURA LEE BEAD AURA 3 Neal’s Yard Specialists in beads and jewellerymaking accessories.
BEAD WORKS 21a Tower Street Offering a wide range of beads, from Swarovski crystals to semi precious stones and sterling silver.
BIRKENSTOCK 70 Neal Street Iconic footwear designed to mirror the shape of a healthy foot.
42 Monmouth Street Beautiful handmade jewellery blending seasonal trends from the fashion catwalk with the everlasting beauty of natural gemstones.
LES NÉRÉIDES MARKET 73 Monmouth Street French jewellery brand combining tradition and modernity – mixing art, culture, music and accessories.
LOLLIPOPS MAISON D’ACCESSOIRES 55 Neal Street First UK store from leading Parisian accessories brand.
SHOES & ACCESSORIES Gilda's Tryst
MIMCO
OFFSPRING
46 Monmouth Street Leading accessories brand for beautifully crafted bags and jewellery.
60 Neal Street A must for trainer fans, mixing and matching old school and new designs.
OFFICE 57–59 Neal Street Fashionable footwear store, with up-to-theminute trends for men, women and children.
POSTE MISTRESS 61–63 Monmouth Street The ultimate store for shoe lovers, housing all the top women’s footwear designers, alongside emerging brands.
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SIZE? 37a Neal Street Renowned for stocking some of the more individualistic styles of trainers, not usually seen on the feet of your average someone.
SOLE 72 Neal Street The best in luxury, designer and niche footwear including hard-to-find brands, such as D&G, Bikkembergs and Camper.
SPEX IN THE CITY 1 Shorts Gardens Independent opticians and designer eyewear from unique frames to sunglasses.
Albam
SUPERGA 53 Neal Street Diverse range of easy to wear, stylish footwear.
TATTY DEVINE 44 Monmouth Street Famous for original, art jewellery handmade in London. Bright acrylic shapes are Tatty Devine’s signature style.
VIVO BAREFOOT 64 Neal Street Sustainable shoes for men and women.
03 AMBER COLEMAN MY SEVEN DIALS Amber is the assistant manager at Neal’s Yard Remedies and is passionate about the company ethos promoting a holistic way of life and their award-winning natural skincare products.
POSTE MISTRESS 61-63 Monmouth Street
POP BOUTIQUE 6 Monmouth Street
CATH KIDSTON 28-32 Shelton Street
"I just love Poste Mistress having recently purchased some amazing Jeffrey Campbell shoes. Pop Boutique has fantastic vintage finds and I’m a big fan of the ditsy floral prints at Cath Kidston. The Blueberry & Lavender cheesecake at Wild Food Café is ridiculously yummy and Monmouth Coffee has the best brownies ever, needless to mention the coffee. Neal’s Yard Remedies aside Bare Escentuals is a fab beauty boutique with the best mineral make-up and lovely staff. Yotopia is great to pop to after work for a yoga session and The Donmar Warehouse is a wonderful not-for-profit theatre showcasing awardwinning productions."
WILD FOOD CAFÉ 17 Shorts Gardens
MONMOUTH COFFEE 27 Monmouth Street
BARE ESCENTUALS 40 Neal Street
YOTOPIA 13 Mercer Street
THE DONMAR WAREHOUSE 41 Earlham Street
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BEAUTY & GROOMING Seven Dials is home to a number of award-winning salons, leading make-up stores, skincare specialists and spas. Visit the original Neal’s Yard Remedies in the location that inspired the world famous name, providing hand massages and tea while you shop their range of natural products, treatments and therapies. For premium skincare, Kiehl’s West End flagship store is also nestled in the middle of Monmouth Street. For cosmetic stores try Mac, Screen Face, Shu Uemura and Benefit. Seven Dials has some of the best hairdressers in the West End including celebrity hairdressers Adee Phelan, Sassoon Salon and the award-winning Karine Jackson. For male grooming, Murdock London’s barber shop on Monmouth Street offers drop-in moustache and beard trims, traditional wet shaves, beard re-shaping and shoe polishes alongside a well-selected range of grooming products for the modern gentleman. Nickel Spa on Shorts Gardens also offers an array of relaxing and maintenance treatments for men only.
Murdock London
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ADEE PHELAN 29 Shorts Gardens Inspirational hair and beauty salon, also featuring two bespoke beauty rooms.
BARE ESCENTUALS 40 Neal Street Specialising in make-under experiences to teach customers how to apply flawless mineral make-up.
BENEFIT 19 Shorts Gardens Irresistible, fun and uniquely problem solving cosmetics.
COMPTON HAIR & BEAUTY 44–46 Shelton Street Professional hair and beauty services.
COVENT GARDEN DENTAL SPA 68a Neal Street A full range of dental treatments, cosmetic treatments and facial rejuvenation.
HAIR BY FAIRY 8–10 Neal’s Yard Vibrant hair salon, along with beauty treatments and body piercing.
HOLLAND & BARRETT 21–23 Shorts Gardens Leading retailer of vitamins, minerals and herbal supplements.
KARINE JACKSON 24 Litchfield Street Award-winning hair and beauty salon with luxury treatments and organic colouring services.
MAC 38 Neal Street Make-up artists’ favourite, stocking a wide range of stylish make-up and beauty tools.
MILLER HARRIS 14 Monmouth Street Fragrances, candles, scented body products and fragrant teas.
MURDOCK LONDON 18 Monmouth Street For the modern day gentleman, salon that combines men’s barbering services with a retail offering rooted in high-end male grooming.
NEAL’S YARD REMEDIES 15 Neal’s Yard Beauty products and homeopathic medicines for alternative treatments, and in-house therapy rooms.
NICKEL 27 Shorts Gardens Men-only spa from renowned grooming expert Philippe Dumont.
SAKS 4–10 Tower Street Leading hair and beauty group.
SASSOON SALON 45a Monmouth Street Expertly trained stylists and colourists for men and women. Adee Phelan
BEAUTY & GROOMING
KIEHL’S 29 Monmouth Street World-renowned skin products made from only the finest ingredients and delivered with a personal touch.
Screen Face
SCREEN FACE
STUART PHILLIPS
48 Monmouth Street Professional make-up including cosmetics, theatrical make-up and body art paints.
25 Monmouth Street Experienced and artistic hair salon.
SHU UEMURA
36 Neal Street Health and beauty pharmacy, using only organic products.
24 Neal Street Natural skin and beauty cosmetics.
THE ORGANIC PHARMACY
SPACE.NK. APOTHECARY
WALK IN BACK RUB
32 Shelton Street An edited selection of the most effective and exclusive beauty products.
14 Neal’s Yard A wide range of massage and relaxation tools, no appointment necessary.
04 DANIEL BEAR MY SEVEN DIALS Daniel founded Artisan bakery Euphorium Bakery in Islington over ten years ago, which is now proudly located at the heart of Seven Dials.
EUPHORIUM BAKERY Basement Floor, Thomas Neal’s Centre
COCO DE MER 23 Monmouth Street
BARACUTA
"Whenever I visit our shop in Thomas Neal’s Centre I always have a walk around Seven Dials and stop to eat or pop into a few of the great shops. My wife loves Coco de Mer and who am I to complain! If I’m treating myself I’ll head to Baracuta.
9 Shorts Gardens
I’m a self-confessed foodie so I’ll always go into Neal’s Yard Dairy and sample some of their amazing cheese and if I’m around at lunch time I’ll eat at Pix Bar. I’m a member at Crazy Bear and love their cocktails, but for dinner I’ll head to Hawksmoor for the best steak in London."
63 Neal Street
NEAL’S YARD DAIRY 17 Shorts Gardens
PIX BAR CRAZY BEAR MEMBERS' CLUB 17 Mercer Street
HAWKSMOOR 11 Langley Street
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FOOD & DRINK Seven Dials offers an ever-expanding selection of drinking and dining option for every palate. Kick off the day at Monmouth Coffee Company, a quality caffeine institution, or grab a bag of freshly roasted beans to go. For a more indulgent breakfast head to Brassiere Max in the Covent Garden Hotel. Neal’s Yard Dairy is a must for stocking up on some of Britain’s finest cheeses. Need bread to go with that? Head across the road and into Thomas Neal’s Centre for artisan breads from Euphorium Bakery. Portuguese café Canela is a great spot for stylish light lunches alongside the subterranean Kitchen Italia, a modern canteen with freshly made pasta dishes from the Villandry group. For those with a sweet tooth, a trip to Seven Dials is not complete without visiting Roast & Conch. Make your way past their ground floor full of handmade chocolates to their basement café for their bespoke ‘cacao cuisine’ tasting menu and deliciously chocolatey treats. Join the locals for a pint at the traditional Two Brewers pub, or if you’re seeking cocktails don’t miss the bar at Hawksmoor Seven Dials, Detroit, or upgrade to champagne at the Crazy Bear Members Club. Discover Michelin-starred dining at L’Atelier by Joël Robuchon and London’s oldest French restaurant Mon Plaisir. For a more contemporary experience, join the fashionable crowd at Kopapa from renowned restaurateur Peter Gordon or Pix Bar – a small but perfect spot for modern Spanish tapas and wine by the carafe.
Roast & Conch
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Pix Bar
BALI BALI 150 Shaftesbury Avenue An Indonesian/Malaysian restaurant with distinctive cooking and friendly staff.
BELGO CENTRAAL 50 Earlham Street High quality, affordable cuisine specialising in Belgium cooking and beers.
BRASSERIE MAX AT THE COVENT GARDEN HOTEL 8 Monmouth Street Popular for breakfast and pre & post theatre dining. The restaurant also hosts the Saturday Film Club including afternoon tea or dinner followed by a screening at the hotel’s private cinema.
CAFÉ ETERNO 34 Neal Street Vibrant café with an unexpected theme: Christianity.
CAFÉ PASTA 2a Monmouth Street Small chain of restaurants that serve a wide variety of Italian cuisine.
CAFFÈ NERO 30 Earlham Street A European style coffee house experience.
CANDY CAKES 36 Monmouth Street Freshly made coffee and colourful cupcakes.
CANELA 33 Earlham Street Stylish all-day café bringing the culinary influences of Portugal and Brazil to London.
CRAZY BEAR MEMBERS’ CLUB 17 Mercer Street A members' club with a restaurant, lounge and bar.
CROWN & ANCHOR 22 Neal Street Traditional English pub serving food and a selection of wines, beers and spirits.
DETROIT 35 Earlham Street Popular restaurant and bar serving modern European cuisine and cocktails.
The Two Brewers
DIAL BAR AT MERCER STREET HOTEL
20 Mercer Street A chic urban eatery and bar without an ounce of pretension serving delectable small plates and modern European dishes.
EUPHORIUM BAKERY Basement floor, Thomas Neal’s Centre One of London’s finest artisan bakeries, providing high quality fresh baked products daily.
FOOD FOR THOUGHT 31 Neal Street Iconic vegan and vegetarian restaurant, established in 1974.
FOUNDATION BAR
HAWKSMOOR SEVEN DIALS 11 Langley Street Award-winning British steakhouse and cocktail bar.
KITCHEN ITALIA 41 Earlham Street A fresh, new Italian approach to the all-day cantina from the Villandry group.
KOPAPA 32-34 Monmouth Street Finely executed, innovative cuisine serving a variety of dishes for breakfast, lunch and dinner.
5 Langley Street A wide choice of wines, spirits and cocktails are offered alongside a menu of dishes inspired from around the globe. – 31 –
Kopapa
L’ATELIER DE JOËL ROBUCHON 13–15 West Street A Michelin starred experience: ground floor restaurant – L’Atelier, first floor restaurant – La Cuisine, and top floor bar – Le Salon.
LA PIAZETTA 13 Neal’s Yard Bar specialising in fruit juices and nonalcoholic cocktails and a variety of Italian dishes.
LE BEAJOLAIS 25 Litchfield Street Charming hidden wine bar with rustic French food.
MELA 152–156 Shaftesbury Avenue Authentic Indian country-style cuisine combined with a uniquely wholesome quality.
MON PLAISIR 21 Monmouth Street Possibly London’s oldest surviving French restaurant.
MONMOUTH COFFEE COMPANY 27 Monmouth Street An institution for coffee lovers, supplying equally good, fresh pastries and handmade chocolate truffles to take-away.
PIX BAR 63 Neal Street Stylish Spanish bar and tapas restaurant inspired by Barcelona.
1 Monmouth Street Take-away and eat-in café serving Italian and English cuisine.
PUNJAB
NEAL’S YARD DAIRY 17 Shorts Gardens Stockist of over fifty different types of cheeses from Britain and beyond.
NEAL’S YARD SALAD BAR 8 Neal’s Yard Renowned café in the tranquility of Neal’s Yard, with an al fresco offering of dishes inspired from around the globe.
80–82 Neal Street The UK’s oldest North Indian restaurant.
ROAST & CONCH 4 Monmouth Street Sample ‘cacao cuisine’ at this luxury British chocolatier concept bar and café–linking cocoa growing, chocolate making and tasting in one location.
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FOOD & DRINK
NEAL’S CORNER SANDWICH BAR
Kitchen Italia
ROSSO POMODORO 50–52 Monmouth Street A Neopolitan culinary experience with pizzas, pastas and more.
ROSSODISERA 5 Monmouth Street A relaxing recreation of a typical Italian country house.
SARTAJ 26 Earlham Street A vibrant balti house with an extensive food menu.
SEVEN DIALS CLUB 42 Earlham Street A friendly daytime bar, café and events space, and exclusive to local members after dark.
SOUK 1a Shorts Gardens An authentic and lively Moroccan restaurant with belly-dancers most evenings.
SOUK BAZAAR 27 Litchfield Street Experience the best North African cuisine in London.
THAI SQUARE FOOD GALLERY 25 Shelton Street / 40a Earlham Street Informal market-place environment with a variety of hot and cold food from around the world.
THE CROWN PUBLIC HOUSE 43 Monmouth Street Reliable English Pub serving food and drinks.
THE IVY 1 West Street Sublime modern European restaurant popular with the celebrities.
THE MARQUIS OF GRANBY 142 Shaftesbury Avenue Traditional English meals served with a range of beers, wines, and spirits.
THE TWO BREWERS 40 Monmouth Street Traditional pub serving drinks and traditional pub dishes.
05 BRADLEY J GRAHAM MY SEVEN DIALS Film editor Bradley Graham has recently joined the PIX family as an Assistant Manager. Inspired by the pintxo bars of Barcelona and San Sebastian, PIX has a tantalising array of miniature tapas, with an exceptionally friendly and vibrant atmosphere.
PIX BAR 63 Neal Street
JOHN PETER 67 Neal Street
MANTRA LOUNGE 14 Neal’s Yard
COCO DE MER 23 Monmouth Street
"Without sounding biased my favourite place to eat is Pix Bar as it is always well-spirited and lively. I've bought some great t-shirts and shoes from John Peter and Mantra Lounge is a relaxing haven where I love to go for grooming massages and meditation. To let your imagination run wild, I love looking through the window at the lingerie in Coco de Mer and picturing a flabbergasting lady in them. For a great energetic vibe, Freuds is the place to be for pre and post dinner cocktails and all I have to say about Café Pasta is “MAMMA MIA!” "
FREUDS 198 Shaftesbury Avenue
CAFÉ PASTA 2a Monmouth Street
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LIFESTYLE Seven Dials has a curated mix of independent lifestyle and gift stores. For creative inspiration head to Magma Books specialising in design publications, hard to find fashion magazines and limited edition art books. Their nearby product store is a haven for affordable gifts. Further along the road Dover Bookshop is a favourite resource for some of London’s best artists and designers, specializing in copyright free vintage images and prints. Kidrobot, is ideal for the grown-up toy collector. Grosvenor Prints on Shelton Street is one of Seven Dials' secret gems, stocking the largest selection of antique prints from the 17th to early 20th Century. For homewares, Orla Kiely’s flagship store continues to stock a full selection of their distinctive prints and timeless pieces within a perfectly retro setting. For those seeking innovative interiors, Do Shop caters for all your modern living and workplace needs from designer pencils to wardrobes.
Magma Books
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CK
ARTBOX 14a Thomas Neal's Centre A range of accessories and gifts for lovers of cute and kitsch, including an extensive range of Hello Kitty.
ASTROLOGY SHOP 78a Neal Street One of a kind astrological bookshop.
3 Monmouth Street Specialist newsagents.
CATH KIDSTON 28–32 Shelton Street Vintage-inspired homewares and accessories.
DO SHOP 34 Shorts Gardens Interior design store for modern furniture and accessories for home, work and play.
DRAKES TICKET AGENCY 2 Monmouth Street London Theatre bookings’ agency.
DRESS CIRCLE 57–59 Monmouth Street An unrivalled selection of CDs, DVDs and books from the world of musical theatre.
DRY CLEANERS 11-13 Shelton Street Seven Dials’ specialist dry cleaners.
FILOFAX 68 Neal Street Stationary supplies from the world-famous brand.
FOPP RECORDS 144–46 Shaftesbury Avenue Vinyls, CDs, DVDs, specialist books and travel guides.
GROSVENOR PRINTS
Do Shop
19 Shelton Street London’s largest stockist of antique prints from the 17th Century to early 20th Century.
Magma Product Store
LIFESTYLE
ARTBOX 14a Thomas Neals Centre A range of accessories and gifts for lovers of cute and kitsch, including an extensive range of Hello Kitty.
ASTROLOGY SHOP 78a Neal Street One of a kind astrological bookshop.
CK
3 Monmouth Street Specialist newsagents.
CATH KIDSTON 28–32 Shelton Street Vintage-inspired homewares and accessories.
DO SHOP 34 Shorts Gardens Interior design store for modern furniture and accessories for home, work and play.
DRAKES TICKET AGENCY 2 Monmouth Street London Theatre bookings’ agency. Orla Kiely
DRESS CIRCLE 57–59 Monmouth Street An unrivalled selection of CDs, DVDs and books from the world of musical theatre.
DRY CLEANERS 11-13 Shelton Street Seven Dials’ specialist dry cleaners.
FILOFAX 68 Neal Street Stationary supplies from the world-famous brand.
FOPP RECORDS
144–46 Shaftesbury Avenue Vinyls, CDs, DVDs, specialist books and travel guides.
GROSVENOR PRINTS 19 Shelton Street London’s largest stockist of antique prints from the 17th Century to early 20th Century.
KIDROBOT 19 Earlham Street Designer and retailer of limited edition art, toys and apparel.
LONDON GRAPHIC CENTRE 8–16 Shelton Street Leading supplier of arts and graphics material.
MAGMA BOOKS 8 Earlham Street Specialising in graphic design, web design, arts, architecture, advertising, film and fashion books.
MAGMA PRODUCT STORE 16 Earlham Street Product design store with everything from quirky stationary to lighting, prints and homewares. Great for gifts.
MYSTERIES ASTROLOGY 9-11 Monmouth Street Specialist in New Age literature and Tarot reading service.
NUFFIELD HEALTH, FITNESS & WELLBEING CENTRE 9 Endell Street Gym and swimming pool with fitness facilities and health services.
ORC’S NEST 6 Earlham Street
06 BRIANA NEWSTEAD MY SEVEN DIALS Briana is Gilda’s Tryst Store, Sales & Marketing Manager. "I could spend hours looking at the tights in Tabio. The amazing lipstick colours at Mac always stop me in my tracks and being a lover of chocolate, Roast & Conch is definitely one of my favourites. To feel like you’ve escaped from London, walk through the cave like entrance at Souk Medina with its fabulous décor and atmosphere. I just love the old world feel of the interior at Cambridge Theatre while Neal’s Yard is such a quaint and colourful little sanctuary within Seven Dials."
GILDA’S TRYST 53 Monmouth Street
TABIO 66 Neal Street
MAC 38 Neal Street
ROAST & CONCH 4 Monmouth Street
SOUK MEDINA 1a Shorts Gardens
CAMBRIDGE THEATRE Earlham Street / Mercer Street Corner
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HOTELS & THEATRES A visit to Seven Dials isn’t complete without a trip to one of its iconic theatres. The Donmar Warehouse, currently under the artistic leadership of world-renowned director Josie Rourke, boasts a regular billing of sell-out independent productions featuring international stars such as Dame Judi Dench, Jude Law and Eddie Remayne. If all the shopping, eating and drinking has left you weary, head to one of the luxury hotels situated in the heart of Seven Dials. The chic and recently renovated retreat Mercer Street Hotel overlooks the famous Seven Dials Monument. For celebrity spotting and a five-star night’s sleep, the sophisticated and stylish Covent Garden Hotel is another perfect place to rest your head.
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HOTELS COVENT GARDEN HOTEL 10 Monmouth Street A five-star retreat and stylish place for specialty afternoon teas, cocktails, private events and meetings. The Dial restaurant hosts the Saturday Film Club including afternoon tea or dinner followed by a screening at the hotel’s private cinema.
MERCER STREET HOTEL 20 Monmouth Street Set in the heart of Seven Dials, this recently refurbished hotel combines a rich heritage of service with contemporary design.
SEVEN DIALS HOTEL 7 Monmouth Street A small and affordable family run hotel situated in the heart of Seven Dials.
AMBASSADORS THEATRE West Street Currently showing Stomp, this intimate venue has become a seemingly permanent tourist attraction. Recent productions have also included Love Song, starring Cillian Murphy and Neve Campbell.
CAMBRIDGE THEATRE Earlham Street / Mercer Street Corner This Grade II listed theatre built in 1930 and noted for it’s elegant design, has been home to sensational shows such as the awardwinning Chicago, from 2006 - 2011. It is now showing the RSC’s Matilda The Musical
DONMAR WAREHOUSE 41 Earlham Street Brilliantly innovative, independent not-for-profit production house with a history of stellar line-ups and groundbreaking performances.
ST MARTIN’S THEATRE West Street Opened in 1916, this Grade II listed theatre holds the world record for the longest running play – Agatha Christie’s The Mousetrap.
TRISTAN BATES THEATRE 1a Tower Street The Tristan Bates Theatre is a venue for new work, work in progress and experimental performances, as well as being home to the Actor’s Centre.
Donmar Warehouse
HOTELS & THEATRES
THEATRES
07 DAWN THOMAS MY SEVEN DIALS Dawn is General Manager at the Radisson Blu Edwardian Mercer Street Hotel, Seven Dials.
CATH KIDSTON 28-32 Shelton Street
THE LOFT 35 Monmouth Street
"To brighten up your home I love the fresh and colourful products at Cath Kidston and it has some wonderful vintage jewellery plus fabulous accessories for kids. The Loft is excellent for shabby chic fashion selling fantastic new and used designer goods at hugely discounted prices. For locally sourced British meat and the best steakhouse in town I frequent Hawksmoor while Roast & Conch makes gorgeous hot chocolate and dangerously delicious deserts and cakes.
HAWKSMOOR 11 Langley Street
ROAST & CONCH 4 Monmouth Street
TATTY DEVINE 44 Monmouth Street
Tatty Devine is a cult classic of British fashion with its clever, unconventional designs and Kiehl’s wins the vote hands down for its gorgeous products. I’m addicted to the Ultimate Strength Hand Salve with eucalyptus, avocado and sesame seed oil. Lastly Mercer Street Hotel offers something for everyone from luxurious accommodation to great cocktails and a delicious home-grown menu in the Dial restaurant."
KIEHL’S 29 Monmouth Street
MERCER STREET HOTEL 20 Mercer Street
DIAL BAR & RESTAURANT 20 Mercer Street
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ST. MARTIN’S COURTYARD Just a moment’s walk away is Seven Dials sister village, St Martin’s Courtyard. Covent Garden’s newest shopping and dining destination, St Martin’s Courtyard is a beautiful open-air courtyard. This urban oasis offers an array of unique shops, restaurants and experiences. Discover fashion, beauty and lifestyle stores including Banana Republic, Cos, Hoss Intropia, Joules, Melvita, Pretty Ballerinas, The White Company and Twenty8Twelve. St Martin’s Courtyard introduces six delicious restaurants to the London dining scene. From bustling café Bill’s, known for their awardwinning breakfasts, to gourmet Mexican restaurant Cantina Laredo, and the brand new concept Dalla Terra, an Italian wine enoteca and coffee shop. All restaurants have al fresco seating or terraces. St Martin’s Courtyard has appointed The Wardrobe Consultant, a personal stylist on hand to offer practical sartorial advice. Don’t miss the day spa, relax, for indulgent massage and natural beauty, or try hot yoga at Yotopia. Learn something new at The Covent Garden Academy of Flowers, offering a range of courses in floral design. stmartinscourtyard.co.uk
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Priceless London is MasterCard’s exclusive programme for cardholders It allows all MasterCard cardholders access to one-off events at the theatre and museums as well as restaurant experiences and preferential hotel bookings. We are delighted to announce a new partnership with Seven Dials - Covent Garden’s village giving MasterCard cardholders exclusive offers and discounts all year round. To get the most out of your next trip to Seven Dials and for other Priceless offers and experiences in London register at: pricelesslondon.co.uk
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EARLHAM STREET
Adidas Originals All Saints Belgo Centraal Bolongaro Trevor Caffè Nero Canela Carhartt Detroit Dial Bar & Restaurant Donmar Warehouse Fly London Indulgence Kidrobot Kitchen Italia Komodo Magma Books Magma Product Store Orc’s Nest Sainath News Santos & Mowen Sartaj Super Superficial Superdry Thai Square Food Gallery The Dover Bookshop The Marquis Of Granby Topman General Store Urban Outfitters Vintage Showroom Volcom
MERCER STREET
Cambridge Theatre Crazy Bear Members’ Club
MONMOUTH STREET
Albam Base Brasserie Max at the Covent Garden Hotel Café Pasta Candy Cakes CK Coco de Mer Covent Garden Hotel Drakes Ticket Agency Dress Circle
Gilda’s Tryst Gudrun Sjödén Kiehl’s Kopapa Laura Lee Les Néréides Market Mercer Street Hotel Miller Harris Mimco Mon Plaisir Monmouth Coffee Company Murdock London Mysteries Astrology Neal’s Corner Sandwich Bar Orion London Orla Kiely Pop Boutique Poste Mistress Roast & Conch Rosso Pomodoro Rossodisera Sassoon Salon Screen Face Scribbler Seven Dials Hotel Stuart Phillips Tatty Devine The Crown Public House The Loft The Two Brewers Unconditional+ Wolsey
NEAL STREET
7 Camicie American Apparel Astrology Shop Bare Escentuals Birkenstock Café Eterno Carhartt Covent Garden Dental Spa Crocs Crown & Anchor Destiny Diesel Energie & Killah Filofax Food for Thought
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