VESPARADE x my3Dtwin in Carnaby Street Christmas 2015
Do you know anything about the ‘Swinging 60’s’ and mod culture?
Watching the Roman Holiday scenes it inspires everyone to want one, and reports from the time suggest that right after the release of Roman Holiday, Vespa sold over 100,000 units as a direct result. It reflected that Vespa’s role in social history has been significant, its strong influence can be seen not just in Italy but also abroad, and in the hundreds of films that followed 'Roman Holiday'. By 1962 there were over 60 movies featuring the little Italian scooter again.
VESPARADE x my3DTWIN
The image of Audrey Hepburn and Gregory Peck riding through the streets of Rome on the Vespa in 'Roman Holiday' has become synonymous with Freedom, Adventure and Imagination.
Mod (from Modernist) is a subculture originated in London, England around late 1950's and peaked in early-to-mid 1960's.
Significant element of the mod include : Fashion (usually taylor-made suits), Pop music (African-American Soul, Jamaican Ska, British Beat Music and R&B), and especially Italian Motor Scooters.
To celebrate Christmas 2015, Carnaby Street is going to launch a ‘12 days of Vespa’ exhibition, ‘VESPARADE’ Vesparade will bring you back to the past, with a signature 60’s movie ‘Roman Holiday’ and the Vespa, the symbol of mod culture. The event kicks off with 12 fashion and lifestyle brands, choose your favourite designed vespa, step in the 3Dtwin figure photo booth,make your unique 3Dtwin figure, get an unusal christmas gift!
Celebrate Chirstmas! Riding on Vespa! Get your 3D figure! The 12 Days of Christmas Event 12nd - 24th December, 2015 12pm – 9pm Carnaby Street
Which one is your favourite vespa?
VESPARADE x my3DTWIN
12 brands x Vespa Pick your signature one and take a stunning photo with it!
VESPARADE x 3DTWIN
Have you ever had your own 3D figurine made? Technology is certainly keeping us all on our toes. Most of us are still getting used to seeing everyone snapping and sharing selfies, but it’s already time to move on to the ‘Shapie.’ Next to the Vesparade, we have created a spectacular 3D figurine Pop-up Photo Booth where you can drop by.
‘My 3D twin’ brings to life the latest in 3D scanning and printing technology by LEVAVO. While you stand still, we will make a detailed 3D scan of you from head to toe. The next step is the dedicated software that processes all of the visual and digital data. The digital model is then entered into the printer, which can print out the mini statue made of plaster and Unlike handcrafted statues, one key difference is that this one will also bear the resemblance of whatever outfit is being worn, down to the colour and designs. After this, file goes to a finest full colour 3D printer. After all – your 3D Twin is ready to meet you and it only takes 5 minutes! Share your 3D twin on your social platform!
VESPARADE x my3DTWIN
my3Dtwin by LEVAVO
1) Choose biker jacket, helmet, goggles provided 2) Choose your favourite brand vespa templete 3) Step on the photo booth 4) Be scanned on the Vespa, with wearing your own modish outfits and be turned into a timeless miniature version of your favourite action ďŹ gure. 5) While you stand still 10mins, we will make a detailed 3D scan of you from head to toe. The next step is the dedicated software that processes all of the visual and digital data. 6) After all – your 3D Twin is ready to meet you after 15 minutes!
Let create your unusual Christmas gift!
VESPARADE x my3DTWIN
50% of profits from ‘My3D twin’ will be donated to Unicef. A Christmas present to the children in Africa!
Audrey accepted what she considered her greatest role as a UNICEF International Goodwill Ambassador in 1989. For five years, Audrey traveled to over 20 countries witnessing innocent children struggling for survival. She reported these conditions to world leaders, governments and the international media, detailing provocative, often gruesome details about millions of children and their families caught in the midst of natural and man made disasters. Audrey’s work on behalf of UNICEF has served to inspire many others to reach out and commit their time to improving the lives of the world’s children.
VESPARADE x my3DTWIN
Vesparade x My 3D twin Press Preview/ Open celemony of Vesparade x my3Dtwin Date/ 11th December 2015 Time/ 12pm - 2:00pm Venue/ Carnaby Street, City of Westminster, London W1F 9PS Guest/ Anne Hathaway
Please follow our official instagram @Carnabylondon, capture your own “Vesparade” moment or “my3Dtwin” and tag us on #carnabylondon and #vesparade to enter the competition and hopefully win a christmas gift. Each day Carnaby will choose the hippest picture during the aforementioned period. Three different prizes will be given, including a classic 1951 Piaggio Vespa 125 figure, a black leather jacket teddy bear, a Givenchy x Audrey Hepburn L’Interdit perfume for the lucky winners!
The whole event will be recorded by Youtube Live Broadcast Channel, watching the live event online, at the same time, sharing the link all over the world and let more people to know more about Vesparade and Carnaby Street.
Check out #Vesparade in youtube channel for the
update news.
VESPARADE x my3DTWIN
Vesparade x my3Dtwin Carnaby Street
BEAK STREET
MARSHALL STREET
Pretty Green
KINGLY COURT PICCADAILY CIRCUS
GANTON STREET
LITTLE MARLBOROUGH STREET
OXFORD CIRCUS
ARGYLL ST
GREAT MARLBOROUGH STREET
my3Dtwin
REGENT STREET
Carnaby Street, City of Westminster, London W1F 9PS
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