Media Rates amsterdam&partners 2019 by amsterdam&partners

MEDIA RATES 2019

foto Siebe Swart

Sources of demographic data Member of the Investment and Development Agency for the Northern Netherlands (NOM) since 2017, Uitkrant in reach and distribution research Uitkrant: Onderzoeksverslag Uitkrant 2011 (analysis of name and address data & survey) - internal inquiry ÂŠ amsterdam&partners. Subject to change.

amsterdam&partners De Ruyterkade 5 1013 AA Amsterdam (020) 702 61 00 iamsterdam.com Contact Business & Development partner@iamsterdam.com 020 - 702 6180

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ADVERTISING OPPORTUNITIES The amsterdam&partners foundation is the guide for residents, businesses and visitors. We contribute to the liveable and prosperous city and metropolitan area by registered branding, communications and knowledge. Advertising amsterdam&partners has a wide range of cross-media communication resources to reach residents, businesses and visitors to the Amsterdam Metropolitan Area. For you as an advertiser, the advertising opportunities are extensive and diverse. We have listed the various tools and channels that can be used for each target audience. Advice In this media rates brochure, we have outlined all advertising opportunities offered by amsterdam&partners. Be inspired and please feel free to contact our staff at the Business & Development Department. They will be happy to support you in selecting the right tools and provide you with tailored advice. Contact amsterdam&partners Business & Development De Ruyterkade 5 1013 AA Amsterdam T 020 - 702 6180 E partner@iamsterdam.com Delivery addresses materiaal@iamsterdam.com (print) partner@iamsterdam.com (online and other)

media rates 2019 | amsterdam&partners | 3

4 | amsterdam&partners | media rates 2019

CONTENT Target audience: residents & national visitors Uitkrant, Amsterdamâ&#x20AC;&#x2122;s cultural magazine............................................................................................................................6 Uitmail, weekly cultural digital newsletter...........................................................................................................................8 Target audience: residents & (inter)national visitors I amsterdam Store narrowcasting........................................................................................................................................9 I amsterdam Store...............................................................................................................................................................10 iamsterdam.com..................................................................................................................................................................12 I amsterdam social media...................................................................................................................................................14 Out of home - MUPI B-Side................................................................................................................................................15 Out of home - A0.................................................................................................................................................................16 Out of home - CS Digital Media........................................................................................................................................17 Out of home - Schiphol.......................................................................................................................................................18 Target audience: international visitors I amsterdam Magazine........................................................................................................................................................20 Neighbourhood guide........................................................................................................................................................22 Metropolitan campaign......................................................................................................................................................23 Amsterdam City Map..........................................................................................................................................................24 Narrowcasting I amsterdam Visitor Centres......................................................................................................................25 Target audience: business to business MICEdition & newsletter.....................................................................................................................................................26 City Card resale...................................................................................................................................................................28 Research and advice............................................................................................................................................................30 Workshops...........................................................................................................................................................................32 Specifications......................................................................................................................................................................34 All prices mentioned are exclusive of Dutch VAT (with the exception of City Card resale)

media rates 2019 | amsterdam&partners | 5

UITKRANT General • News from the city, reports on cultural life, interviews with well-known Amsterdam residents, shopping, restaurant reviews, and a monthly agenda listing more than 1,600 concerts, festivals, exhibitions and other events. • Two thirds of Amsterdam’s residents read the Uitkrant more than five times a year. • As well as art and culture, readers have an above-average interest in city trips, (art-house) cinemas, literature, travel, design, sports, night-life, restaurants and shopping in Amsterdam.

Circulation and reach Publication Circulation per edition Circulation to subscribers

10 x a year 60,000 5,000

Reach per edition Single issues Annual subscription

180,000 free €31.99

Distribution Through subscribers and approx. 300 points-of-sale across the Amsterdam region: theatres, concert venues, museums, bookshops, hotels, restaurants and cafes, AH shops, Ekoplaza, cinemas, I Amsterdam Visitor Centre, etc. Sizes & rates (in euros excl. of VAT) type of advertisement

size wxh in mm

1/1 page 1/2 page portrait

210 x 276

4,100

95 x 255

2,275

195 x 125

2,275

1/4 page

95 x 125

1,365

IM small

35 x 50

IM large

70 x 50

1/2 page landscape

360 710

back cover

5,125

cover 2 and 3

4,715

stick on card / inserts*

4,920

advertorial

dependant on size

* Request options at partner@iamsterdam.com

6 | amsterdam&partners | media rates 2019

rate

+25%

the prestigious cultural magazine for Amsterdam’s residents and visitors

Kijken, walsen, ruiken, nippen en weer doorgaan. Of je nu een volleerd wijndrinker bent of net komt kijken: tijdens het Bacchus Wijnfestival komen alle wijnliefhebbers samen. Voor het vijfde jaar op rij strijkt het festival neer in het Amsterdamse Bos. Wijnkoperijen presenteren hier wijnen uit alle windstreken, zodat jij niet één, maar twee weekenden lang kunt vergapen aan de lekkerste wijnen en dito borrelplanken. Bij een ticket zit een wijnglas inbegrepen waarmee je van stand naar stand hopt. Er is livemuziek, er zijn proeverijen en traditiegetrouw praten Pim Veth en Horace Cohen het hele zooitje aan elkaar. Kaasje, worstje, wijntje, iemand?

Op die vraag gaat Bas Kok, auteur van Metromorfose: Hoe de Noord/ Zuidlijn Amsterdam verandert, op 10 juni dieper in tijdens zijn lezing in metrohalte Noorderpark voor de Maand van de Architectuur. Die staat dit jaar volledig in het teken van de Noord/Zuidlijn, dus op 17 en 24 juni vinden de activiteiten in metrostations Centraal en Zuid plaats.

RADKEY Radkey werd in 2010 opgericht door broers Dee, Isaiah en Solomon Radke. De heren groeiden op met het luisteren naar een grote collectie van punk, rock en metal albums wat in hun muziek terug te horen is. ma 21 jan 20:00, Paradiso, € 10,ANNA CALVI De donkere sound van de Britse songwriter Anna Calvi doet denken aan Nick Cave en P.J. Harvey. Haar muziek zweeft ergens tussen zwoele flamenco, rokerige blues en verleidelijke goth pop/rock. wo 23 jan 19:30, Melkweg, € 21,55

Rasverteller Diederik van Vleuten trekt volle zalen met zijn eigen genre

‘Ik maak Stand-up history’

1/2 page

female 61%

8 t/m 10 juni en 15 t/m 17 juni bacchuswijnfestival.nl

JACK BROADBENT Geprezen als ‘de nieuwe meester van de slide-gitaar’ door het Montreux Jazzfestival heeft Jack Broadbent het afgelopen jaar een internationaal publiek bereikt met zijn unieke mix van virtuoze akoestische en slide-gitaar, en aangrijpende folk en blues geïnspireerde zang. do 24 20:00, Paradiso, € 14,-

LES CONTES D’HOFFMANN ‘En wat ga jíj nu eigenlijk doen?’ hoorde Diederik van Vleuten in 2009 meermaals, Ook deze zomer valt er weer nadat de samenwerking met Erik van Muiswinkel beëindigd was. Een paar picknickend te genieten van maanden begon zijn zegetocht. opera. De hapjes,later wijnkoeler Mike Peek en tekst het kleed moet je zelf verzorgen, maar het vermaak is weer dik in orde: Les contes d’Hoffmann wordt tegelijk met oeval bestaat niet. Op de dag dat het duo de voorstelling in Nationale Opera & Ballet op een groot Van Muiswinkel & Van Vleuten uit elkaar scherm vertoond. Met toptenor viel, kreeg laatstgenoemde een telefoonJohn Osborn en het Rottertje van zijn vader. De volgende dag stond dams Philharmonisch Orkest, hijCarlo bij zijn zoon op de stoep met het comonder leiding van Rizzi. plete Indië-archief van hun familie. In Park Frankendael dat 19.00 archief 21 juni, uur zaten onder andere de memoires van Oom Jan. Van Vleuten besloot al snel een soloprogramma te maken over deze ‘Volstrekt Onbekende Nederlander’ en zijn avonturen in De Oost. Hij bleek er een zeer ge-

ALAIN CLARK - CLOSER De zanger, gitarist, componist, producer en vooral muzikant in hart en nieren met hits als ‘Fa-

‘Ik ben heel precies, wil alles uitleggen. Ik begon met anderhalf uur vóór de pauze. Dat gaat natuurlijk niet.’

<21 21-30 31-40 41-50 51-60 >60

Wanneer kreeg je door dat Daar werd wat groots verricht een hype werd? ‘Dat kan ik natuurlijk alleen met terugwerkende kracht zeggen, maar na mijn allereerste try-out in het M-Lab viel het me al op dat ik zoveel mail kreeg. En ik had echt in alle eerlijkheid gedacht dat ik hooguit een week in Theater Bellevue zou staan met die voorstelling. Elke avond honderd mensen en dan lekker vertellen

MBO 27%

10%

20%

30%

40%

F*CKED UP Deze punk provocateurs uit Canada maken louter agressieve en opruiende muziek die ver afwijkt van de punkstandaard door het gebruik van verrassende arrangementen en lange experimentele passages gecombineerd met furieuze gitaren en razende spugende vocalen zo 27 jan 19:30, Melkweg, € 17,05 AIR WAVES Air Waves is het project van Nicole Schneit, waarmee de zangeres dit jaar het derde album ‘Warrior’ heeft uitgebracht. Haar muziek laat zich kenmerken door een gitaar gedreven, lo-fi geluid met lome vocalen. ma 28 jan 20:00, Paradiso, € 9,TOURIST LEMC De Antwerpse stadstroubadour Tourist LeMC timmerde jarenlang aan de weg tot hij in 2015 zijn grote doorbraak had in België met singles als ‘Koning Liefde’ en ‘De Troubadours’ en zijn grootste hit tot nu toe ‘Horizon’. di 29 jan 20:30, Tolhuistuin, € 18,50 JACQUELINE GOVAERT Na haar successen als frontvrouw van de band Krezip koos Jacqueline Govaert voor een solo-carrière. ‘Lighthearted Years’, haar derde album, gaat over het contrast tussen haar tienerjaren met als rode draad Krezip en haar huidige

voelige snaar mee te raken bij het publiek.

Vanaf 13 december

CINDERELLA

large

— Het magische sprookje Assepoester

Education

THE DANDY WARHOLS Het viertal heeft inmiddels wel bewezen veel meer te zijn dan een one-hit wonder. Van hun alternatieve psychedelische periode in de jaren ’90 tot de korte affaire met pop-funk: het Amerikaans indiekwartet schuwt het opzoeken van de grenzen binnen hun eigen geluid niet. Vanavond laten ze tijdens hun ‘25th anniversary tour’ het beste uit hun lange bestaan horen. za 26 jan 19:30, Paradiso, € 25,-

advertentie

Age

male 39%

ZOOT WOMAN Waar de vijf voorgaande albums bol stonden van de frisse, smoothe synthesizergeluiden en beats in het juiste, opzwepende tempo, zijn deze nu tijdelijk aan de kant geschoven om remakes te maken van het eerdere materiaal. Geen grootse synthesizerdeuntjes, maar juist een frisse nieuwe en organische kijk op wat de band gemaakt heeft. vr 25 jan 22:00, Paradiso, € 17,50

SHAFFY85 - ZONDER ONS Zangeres Anne de Blok, zanger Stephan Peters, pianist Jochem le Cointre, bassist Floris Jan van den Berg en drummers Wouter Kühne en Tim Hennekes vertolken in een kleine, intieme voorstelling de liedjes van Ramses. Een eerbetoon aan deze oude meester van de Nederlandse kleinkunst, met humor, drama, muziek, dans en vooral heel veel Shaffy! zo 20 jan 16:00, De Nieuwe KHL, € 15,-

BACCHUS WIJNFESTIVAL

‘WAT IS ER ZO BIJZONDER AAN DAT RITJE VAN ’N GOED KWARTIER EN NOG GEEN TIEN KILOMETER? WELK MOOIS GAAT HIJ AMSTERDAM BRENGEN?’

Gender

REART COLLECTIVE - RUHI SU Een voorstelling met muziek, verhalen, dans en filmfragmenten over Ruhi Su (1912-1985): een legendarische operazanger en troubadour uit de culturele geschiedenis van Turkije. Hij begon zijn carrière als operazanger en eindigde als politiek gevange. za 19 jan 20:30, Podium Mozaïek, € 17,50 HOBO JOHNSON Door hiphop, folk, indie, en punk te mixen maakt deze jonge Amerikaan unieke producties met storytelling lyrics. zo 20 jan 19:00, Melkweg, € 15,90

50%

dec 2018 & jan 2019

AGENDA

ther & Friend’ en ‘Blow Me Away’ is niet meer weg te denken uit de Nederlandse muziekscene. vr 25 jan 20:00, Koninklijk Theater Carré, € 23,50

TOP 3 CLUBS

dec 2018 & jan 2019

za 8 dec 18:30, AFAS Live, € 29,50 t/m € 52,JEBROER 4 LIFE Tim Kimman, ofwel Jebroer, is de afgelopen jaren niet te missen geweest in het clubcircuit en festivallandschap. Met grote hits zoals ‘Kind van de Duivel’, ‘Engeltje’ en ‘Vaderland’ heeft hij zich gevestigd in de wereld van de ‘harder styles’ in zowel binnen- als buitenland za 22 dec 20:00, Melkweg, € 17,05 SUNSETTERZ XXL Een unieke combinatie van veelbelovende nieuwkomers en gevestigde namen uit de House & Trance-scene met o.a. internationale artiesten als Chicane, Iversoon & Alex Daf, Johan Gielen, Jam el Mar (Jam & Spoon) én er wordt een ‘Special Guest’ ingevlogen uit de VS. za 22 dec 20:00, The Box, vanaf € 35,-

DAVID AUGUST David August maakt veelzijdige elektronische muziek waarin je hoopvolle tonen en menselijke esthetiek terughoort. ‘Muziek maken, het creëren, moet vrij zijn van rationalisatie. In het beste geval alleen gebaseerd op het onderbewuste’, aldus de klassiek geschoolde multi-instrumentalist. Terwijl zijn liveshow verschillende vormen kan aannemen vormt vrije improvisatie de basis, maar zijn rechttoe rechtaan manier van musiceren blijft onveranderd. Paradiso, 5 december

YALLAH YALLAH Een nacht is vol Marokkaanse hiphop, reggaeton uit Egypte en Israël, speeddabke uit Libanon, trap uit Syrië, Palestijnse hiphop plus talloze andere vibes uit het Midden Oosten. za 23 23:30, Melkweg, € 5,70

ODESZA Odesza, bestaande uit Harrison Mills en Clayton Knight, produceert melodieuze elektro, bass, chillwave en indietronica. In juni brachten ze hun remix EP van Across The Room (feat. Leon Bridges) uit. Het muzikale pakket dat uit acht remixes bestaat bevat werk van diverse artiesten en producers als Groove Armada, Tycho, Durante en AbJo. In hun nieuwe show gaat het danceduo voor opzwepende muziek en een dynamisch visueel spektakel. Afas live 23 januari leven met als rode draad de liefde voor haar vriend. De zangeres maakte het album samen met producer Mitchell Froom. do 31 jan 20:00, Koninklijk Theater Carré, € 23,50

CLUBS JOOST VAN BELLEN TRANSFORMER Een leger van nachtcreaturen zal Van Bellen en Zubrowka komen bijstaan in hun intergalactische heldenstrijd tegen bekrompenheid, clichés en de hokjesgeest. Een futuristisch feest waar alles anders is en niets is wat het lijkt. za 1 dec 22:00, Paradiso, € 10,GRUM In de top tien van de meest populaire DJ´s op Beatport gloort de naam Grum. De twee meest recente singles ´Shout´en ´Under Your Skin’ van deze Schot schopten het tot #1 in de Beatport Progressive & Trance Charts. za 1 dec 23:00, Melkweg, € 17,05 RÜFÜS DU SOL Dit indie dance trio veroverde na een magisch optreden op ADE Live in 2016 de hele wereld met

HET AMSTERDAMS BALLONGEZELSCHAP De optredens tijdens dit jaarlijkse feest zijn spektakelstukken van amateurs en professionals, vol kunst- en vliegwerk gecombineerd met poëzie, muziek en liederen, waarbij ook het publiek deel uitmaakt van de performance. vr 28 dec 21:30, Paradiso, € 42,50

KRUDER & DORFMEISTER Dit uit Oostenrijk afkomstig triphop- en drum & bass duo heeft de publieke perceptie van elektronische muziek in de jaren negentig compleet veranderd. Met een fijn gevoel voor invloeden uit jazz, funk, soul, reggae en hiphop gooiden ze hoge ogen met hun debuut EP en remixen voor Roni Size, William Orbit, Lamb, Madonna en Depeche Mode. Nu, 25 jaar na hun eerste optreden als duo vieren ze een jubileum met een vier uur durende dj-set. Paradiso 13 december

OUDJAARSDISCO IN DE BUIKSLOTERKERK Ook dit jaar staat Liselotte Djoefrie, voor discoliefhebbers inmiddels een begrip in Noord, weer achter de knoppen. Na het grote succes van vorig jaar luidt ze opnieuw het oude jaar uit met lekkere muziek die garant staat voor een bruisend feest zo 30 dec 20:30, Buiksloterkerk, € 10,- t/m € 12,50

de diepe stem van zanger Tyrone en zwoele elektronische beats. wo 5 dec 19:30, Melkweg, € 20,45 AMSTERDAM SOUND SYSTEM WEEKENDER King Shiloh proudly presents twee rauwe nachten gevuld met de crème de la crème van de sound system culture met o.a. Ranking Joe & Black Omolo, O.B.F ft. Charlie P en King Alpha. vr 7 en za 8 dec 23:59, Melkweg, € 18,50 THE ORB Deze Britse electronische groep die bekend staat als de pionier van de ambient house begon in 1988 als club DJ’s in Londen. Hun optredens zijn geïnspireerd op ambient en electronische artiesten uit de jaren 70 en 80. za 8 dec 19:00, Melkweg, € 22,70 DON DIABLO | FUTURE XL De Nederlandse producer en dj Don Diablo draait zijn langste set ooit met hits als: ‘Cutting Shapes’, ‘On My Mind’ en ‘Chemicals’, en zijn remixen van hits van Ed Sheeran, Coldplay, Rihanna en Madonna. Daarnaast kan je nieuwe nummers verwachten.

voor een groot NYE spektakel met de lekkerste 90’s & 00’s, classics, RnB, Guilty pleasures, disco en houseclassics hits! ma 31 dec 22:00, Hotel Arena, € 32,49 t/m € 47,49 VUNZIGE DEUNTJES NYE FESTIVAL Op de mooiste avond van het jaar pakt Vunzige Deuntjes groots uit met een NYE indoor festival in de Scheepsbouwloods in Amsterdam met o.a. Jayh Jawson (live), F1rstman (live), Dopebwoy (live), Yung Felix, Tabitha (live), Dj Abstract, Ballantine en nog veel meer. ma 31 dec 21:00, Scheepsbouwloods, € 40,- t/m € 44,50 FIBER / THE REST IS NOISE Een avond vol performances en kunst op het snijvlak van elektronische muziek, cutting edge technologie en spectaculaire lichtkunst. vr 4 jan 20:30, Muziekgebouw aan ‘t IJ, n.n.b.

STILLE NACHT AM SILBERSEE Het einde van het jaar is een tijd van bezinning, om te reflecteren op de gebeurtenissen om ons heen. Samen met schrijfster Anna Enquist brengt Silbersee een winteravond met verhalen en bespiegelingen, woorden en muziek. Het muzikale hart van deze avond is David Langs The little match girl passion. Deze aangrijpende winterpassie, naar het sprookje over het meisje met de zwavelstokjes, werd in 2008 bekroond met de Pulitzer Prize. Muziekgebouw aan ‘t IJ, 20 december

KLASSIEK & OPERA LAVINIA MEIJER Drie componisten met heel verschillende achtergronden, Mendelssohn, Stravinsky en Saariaho, vinden elkaar in kleurrijke sprookjes. De verbindende factor is de Franse dirigent Ludovic Morlot. De Nederlandse harpiste Lavinia Meijer is de aangewezen persoon om te bewijzen hoeveel kracht en mystiek de muziek van de Finse componiste Kaija Saariaho heeft. za 1 dec 14:15, Het Koninklijk Concertgebouw Amsterdam, € 35,CALEFAX Het Calefax Rietkwintet in een minimalistisch getint programma. Met muzikale trekvogels van Carola Bauckholt, werk van composer in residence van Het Concertgebouw, Tansy Davies en Steve Reichs visie op Manhattan. za 1 dec 20:15, Het Koninklijk Concertgebouw Amsterdam, € 23,-

AWAKENINGS NEW YEAR’S EVE SPECIAL Traditiegetrouw presenteert Awakenings in de gashouder een New Year’s Eve Special met Ici Sans Merci, Joris Voorn, Pan-Pot, Helena Hauff en Maceo Plex. ma 31 dec 21:00, Westergasfabriek, € 69,75

FAMILIECONCERT HET BOOMPJE (3+) ‘Het Boompje’ is een ontroerende en intieme winteropera voor jonge operabezoekers, waarbij de Sint misschien ook wel om de hoek komt kijken! za 1 dec 14:00, Noorderkerk, € 10,-

GREAT GATSBY CLUB NYE PARTY Vintage, retro en electro komen bij elkaar voor een swingend feest voor hepcats en kittens. Gastheer mr. Gatsby ontvangt je persoonlijk om samen met hem een nacht lang door te halen op dit decadente, vrolijke en glamoureuze underground feest. ma 31 dec 21:00, De Nieuwe KHL, € 41,-

JAVIER RAMEIX De jonge pianist Javier Rameix combineert klassieke muziek met zijn Zuid-Amerikaanse roots. In deze reis vanuit het oude Europa naar Venezuela, Brazilië en Argentinië met hun temperament, rijke kleuren en dramatische ritmes, komen verschillende culturen in harmonie samen. zo 2 dec 14:30, Muziekgebouw aan ‘t IJ, € 20,-

TIKTAK NEW YEARS EVE Een spectaculaire line-up want de hele top van de Nederlandse eclectische DJ en live scene is aanwezig, waaronder Broederliefde, Jonna Fraser, Josylvio, Lil Kleine, Ronnie Flex, SBMG en Valsbezig. ma 31 dec 22:00, AFAS Live, € 47,50 t/m € 124,50

VAN BAERLE TRIO IN SCHUMANNS EERSTE PIANOTRIO Het Van Baerle Trio bestaat uit cellist Gideon den Herder, pianist Hannes Minnaar en violiste Maria Milstein. ‘Homogeen als een Siamese drieling’, noemt de Volkskrant het prijswinnende ensemble. Vanavond spelen ze werken van Keuris, Beethoven en Schumann. ma 3, wo 5 dec 20:15, Het Koninklijk Concertgebouw Amsterdam, € 32,-

TERUG NAAR TOEN X HAPPY FEELINGS - NYE SPECIAL Terug Naar Toen & Happy Feelings binden hun party krachten

TOP 3 KLASSIEK BAS-DE BROUWER

1/4 page

KRANT

van swingende popnummers tot renaissance muziek en van wereldmuziek tot jazz. za 19, zo 20 jan 11:30, Paradiso, 3,-

SIMON FOWLER

39 40 42 44

MANNETJES 19 IN HESJES NADJA HÜPSCHER UIT ETEN EN ZO: WINKELS DE BUURT: WESTERPARK

foto Katinka Krijgsman

1/4 page

i 2018

mei 2013

STEFANIA ROSINI

interview

krant KRANT 18

PORGY EN BESS Iedereen kent ze, tophits als Summertime of It Ain’t Necessarily So uit de alom geliefde en unieke opera van George Gershwin. In Porgy and Bess combineerde hij jazz met de westerse operatraditie en Afro-Amerikaanse en Russisch-Joodse muziek. Regisseur James Robinson en dirigent James Gaffigan debuteren beiden bij De Nationale Opera. Het sfeervolle decor van Michael Yeargan zorgt voor de couleur locale. Nationale Ballet en Opera 16 t/m 31 januari FIVE SPICE – MELANCOLIA IMAGINATIVA Een gemengd programma van ensemble Five Spice met middeleeuwse liefdesliederen, polyfonie uit de renaissance en contrapunt uit de barok. di 4 20:00, Oosterkerk, gratis AMSTERDAM SINFONIETTA + MARC-ANDRÉ HAMELIN Hamelin is niet alleen een briljant pianist, hij componeert ook. Voor Sinfonietta schrijft hij een passacaglia. Ook deelt de Canadese pianist met Amsterdam Sinfonietta de nieuwsgierigheid naar zelden gespeeld repertoire, zoals dat van Stockhausen of Schnittke. do 6 dec 20:15, Muziekgebouw aan ‘t IJ, € 12,50 DE NATIONALE OPERA OEDIPE Het meesterwerk en muzikale spektakel ‘Oedipe’ van George Enescu, is in de enscenering van regisseur Àlex Ollé ook nog eens een visueel spektakel! De coproductie was al te zien bij de Brusselse Munt en Royal Opera House Covent Garden. ‘Oedipe’ wordt vertolkt door Johan Reuter (Dr. Schön Lulu) en Jocaste

KERSTCONCERT Niet alleen in het orkest, maar ook als groep en solistisch laat de kopergroep van het Nederlands Philharmonisch Orkest zich van hun beste kant horen. Een speciale plaats is ingeruimd voor trompettiste Lucienne Renaudin-Vary, die, nog maar twintig jaar jong, een absolute meester op haar instrument is. Met op het programma Carnaval de Venise van Arban en delen uit De notenkraker, op. 71 van Tsjaikovski. Het Koninklijk Concertgebouw, 22 december door Sophie Koch. Het Koor van De Nationale Opera heeft een prominente rol. do 6 dec t/m di 25 dec diverse data en aanvangstijden, Nationale Opera & Ballet, € 16,- t/m € 146,ATTAIGNANT CONSORT In de bijzondere bezetting van vier traverso’s speelt het Attaignant Consort muziek rond reformator Martin Luther. Koralen van de kerkhervormer worden afgewisseld met composities en intavolaties van onder anderen Heinrich Finck, Josquin des Prez en Jan Pieterszoon Sweelinck. vr 7 dec 13:13, Orgelpark, € 9,- t/m € 15,LARISSA GROENEVELD Er zijn maar weinig cellisten die zo overrompelend mooi spelen als Larissa Groeneveld. Met haar Venetiaanse instrument uit 1763 laat ze muziek van Reger, Cassado en Vasks voor cello solo laat horen. Cellopoëzie in de puurste vorm. za 8 dec 14:00, Noorderkerk, € 15,- t/m € 16,POLO DE HAAS - GONG ‘Het ene moment is ‘Gong’ swingend, dan weer ongenaakbaar

cool. De Haas is een meester in het suggereren van stemmingen, waarbij de roffels van drummer Pierre Courbois de intensiteit verhevigen’, aldus JazzNu. Vijf sterren! za 8 dec 20:15, Het Koninklijk Concertgebouw Amsterdam, € 28,50 MEEZING MESSIAH 2018 Het oratorium Messiah van Georg Friedrich Händel is misschien wel het meest bekend van het ‘Hallelujah’-koor. Messiah bevat naast de aria’s voor solisten een groot aantal meerstemmige koorstukken, die u mee kunt zingen. zo 9 dec 15:00, Koninklijk Theater Carré, € 26,50 JONGE STRIJKERS & BLAZERS AMSTERDAM De Nederlandse stervioliste Liza Ferschtman gaat samen met het strijkers- en blazersensembles fragmenten uit de ‘Vier Jaargetijden’ van Antonio Vivaldi en Astor Piazzolla uitvoeren. Daarnaast andere klassieke meesterwerken. zo 9 dec 15:00, Vondelkerk, € 5,- t/m € 15,NEMANJA RADULOVIC De flamboyante Nemanja Radulovic schittert bij het Borusan Istanbul Philharmonisch Orkest in het virtuoze ‘Vioolconcert’ van Chatsjatoerjan. Met een exotisch tintje, net als Stravinsky’s ‘De vuurvogel’. zo 9 dec 11:00, Het Koninklijk Concertgebouw Amsterdam, € 21,MATANGI QUARTET ‘Canto Ostinato – strings attached’: Een bewerking voor strijkers van het bekendste werk van Simeon ten Holt. zo 9 dec 15:30, Amstelkerk, € 10,- t/m € 22,50 CHOIR OF KING’S COLLEGE Het Choir of King’s College zingt al bijna zes eeuwen dagelijks in de kapel te Cambridge. Vandaag brengt het allerhande kerstliederen: echt Britse carols en klassiekers als ‘Silent Night’. di 11 dec 20:15, Het Koninklijk Concertgebouw Amsterdam, € 23,NEDERLANDSE BACHVERENIGING – KERST MET BACH Een bijzonder kerstprogramma met cantates die Bach componeerde ter ere van Maria en Kerstmis. Ook klinkt de allereerste cantate die Bach voor eerste kerstdag schreef, ‘Christen, ätzet diesen Tag’, met een weelde aan instrumenten: vier trompetten, pauken, drie hobo’s, strijkers en basso continuo. di 11 dec 20:15, Muziekgebouw aan ‘t IJ, € 34,50 MUSICA TEMPRANA CODEX IBARRA In dit concert klinken meerstemmige villancicos – volksmuziek, maar hier met religieuze teksten. Het succes van dit repertoire was vooral te danken aan de vermenging van de Europese barokstijl met traditionele LatijnsAmerikaanse elementen. Música Temprana vult het programma aan met andere, levendige kerstmuziek uit Ecuador en Peru. do 13 dec 20:15, Orgelpark, €12,50 t/m € 20,TOMÁŠ MACH & HIROKO MATSUMOTO: UNCONVENTIONAL CHRISTMAS Het programma bestaat uit klassieke werken, Argentijnse tangos

advertentie

Britten Simple Symphony

small

za 1, ma 3 december Het Concertgebouw www.orkest.nl

en originele composities van de Tsjechische violist Tomáš Mach en Japanse liederen door pianiste/zangeres Hiroko Matsumoto. vr 14 dec 20:00, Café Belcampo, € 10,- t/m € 13,VOCAAL ENSEMBLE FRASCANTI Klassieke en moderne kerstliederen met op het programma o.a. Gombert, Sweelinck, Hassler en Carol of the Bells. za 15 20:15, zo 16 dec 15:30, Oosterkerk, € 15,LA PETITE BANDE Het wereldberoemde barokensemble La Petite Bande onder leiding van Sigiswald Kuijken brengt ‘Weihnachtsoratorium’ van Bach. za 15 dec 20:15, Het Koninklijk Concertgebouw Amsterdam, € 45,HET GROOT CONCERTKOOR AMSTERDAM - MAGNIFICAT BACH EN BAROK Een op en top klassiek programma, met vier magnifieke stukken van componisten die hebben geleefd eind 17e, begin 18e eeuw: Vivaldi, Scarlatti, Lotti en Bach. zo 16 dec 15:15, Beurs van Berlage, € 16,- t/m € 26,LA CICALA - HÄNDELS ITALIË Wat gebeurt er wanneer grootheden als Händel, Scarlatti en Corelli elkaar ontmoeten? De Italië-specialisten van het Nederlandse barokensemble La Cicala zochten het uit. In het spoor van de jonge Händel gaat het ensemble richting Rome, Venetië en Napels met een muziekselectie die de impact van deze expeditie op Händels oeuvre weerspiegelt. zo 16 dec 14:00, Muziekgebouw aan ‘t IJ, € 12,50 NEDERLANDS JEUGD STRIJKORKEST AMERICAN JOURNEY Het Nederlands Jeugd Strijkorkest goes west. Van immigranten advertentie

Viva Vivaldi

Kerst concert

vr 14 december Muziekgebouw aan ’t IJ www.orkest.nl

Income

average = € 35.000,-

HBO 40%

WO 17%

Overig 16%

< average 1- 2x average > 2x average 0%

10%

20%

30%

40%

50%

60%

media rates 2019 | amsterdam&partners | 7

UITMAIL

weekly cultural online newsletter

General • Tips about the latest shows, concerts, exhibitions, festivals and films in Amsterdam and the surrounding area • Competitions for readers Reach Distribution Weekly on Thursdays Open rate 28% Number of subscribers 32,000 Sizes & rates (in euros excl. of VAT) size wxh

rate

e-flyer large

copy + video + image

800

e-flyer

copy + video + image

700

Type of advertisement

tip

copy + image

600

vertical banner

300 x 470 pixels

600

rectangle banner

640 x 240 pixels

600

Kids Uitmail • Activities in the Amsterdam Metropolitan Area, especially for young people • Distribution on Mondays, around school holidays for Northern and Central Netherlands edition

booking

May holidays 2019

29/04 to 05/05

Mon 22 April

Autumn holidays 2019

19/10 to 27/10

Mon 14 October

Christmas holidyas 2019

23/12 to 05/01

Mon 16 December

Gender

Age male 33%

female 67%

8 | amsterdam&partners | media rates 2019

Uitmail sent

Income

16-24 25-34 35-54 55-64 65+

average = € 33,000,< average 1- 2x average > 2x average 0%

10%

20%

30%

40%

50%

10%

20%

30%

40%

50%

I AMSTERDAM STORE NARROWCASTING

video wall shop window screen

narrowcasting in the shop

General • amsterdam&partners welcomes residents and visitors to the I Amsterdam Store. It is the ideal place for people wanting to know what events are on in the capital city and want to be inspired by the best Amsterdam has to offer. • A study by DIVV/Municipality of Amsterdam and ProRail shows that almost 300,000 passengers pass through Central Station in Amsterdam every day. Calculations supplied by NS show that, on average, 20,000 passengers pass the I amsterdam Store every day. • The narrowcasting network offers outstanding opportunities to highlight your product or service to visitors and passers-by. • Target audience: residents and (inter)national visitors to the I amsterdam Store, and those passing through Central Station’s IJhal concourse. Reach 50.000 passers-by per day Screens • In-store full HD video wall, consisting of nine connected 55-inch screens, with a diagonal measurement of more than four metres. • Two separate 42-inch full HD shop window screens • Landing page of four self-service iPads, with a click-through to your website, webshop or reservations module Broadcast Run time: at least 1 week Shop window screens: 3 minutes; length of ad visibility 2 x 5 seconds Video wall: 6 minutes; advertisement is visible for 1 x 5 seconds Screens also broadcast outside the opening hours of the I amsterdam Store. Sizes & rates (in euros excl. of VAT) max 10 seconds

size wxh

rate

1920 x 1080 pixels

450 per week

media rates 2019 | amsterdam&partners | 9

I AMSTERDAM STORE General amsterdam&partners welcomes residents and (inter)national visitors to the I Amsterdam Store. It is the ideal place for people wanting to know what events are on in the capital city and want to be inspired by the best Amsterdam has to offer. • Number of visitors per day: 1,000 • Number of passers-by per day 20,000 • Number of passengers per day at Amsterdam Central Station: 300,000 The I amsterdam Store offers a broad selection to use your professional product-promotions and actions. From presenting your products on different types of furniture and in different spots in the shop to filling a complete shop window or wall. Activities Your organisation can host a variety of events in this pop-in location, including product launches, readings, small social events, performances, or customer activities for marketing purposes. Including: • Modular seating • Use of the video wall (air-time shared with narrowcasting) • Use of two window displays, enabling you to transform part of the Store into a perfect lounge area for your brand experience in a short time. Rates* (in euros excl. of VAT) rate Isle display Window display Wall display Event registration at the desk Pop-in events

250 per week 450 per week 1,000 per week 250 per day 2,500 per day

* We offer cultural institutions a discount of 10% on these rates.

Opening times The opening times of the I amsterdam Store take priority: Mon-Wed: 08.00-19.00 / Thu-Sat: 08.00-20.00 / Sun: 10.00-18.00

10 | amsterdam&partners | media rates 2019

het beste van Amsterdam

Window display

Video wall + zitmeubel

Isle display

Wall display

media rates 2019 | amsterdam&partners | 11

IAMSTERDAM.COM

platform for residents, visitors and businesses

A list of all online advertising opportunities offered by iamsterdam.com On iamsterdam.com you can reach millions of (inter)national people in different ways. Discover which solution suits your organisation and goal best. The team of amsterdam&partners will be happy to advise you. Upload your brand with 1.1 million of visitors per month • Relevant reach within a wide range of (inter)national target audiences • Great impact through an authoritarian medium • A wide choice of standard banner sizes • Video & native advertising opportunities

billboard

Reach Total pageviews Total visits Unique visitors

4,100,000 per month 1,600,000 per month 1,100,000 per month

Sizes & rates (in euros excl. of VAT) Type of advertisement Billboard

Regular set of banners

Medium rectangle (responsive) Large rectangle Large leaderboard Leaderboard Medium leaderboard

Mobile

Medium rectangle (responsive)

Video ad Advertorials** * minimum of two weeks ** Request options at partner@iamsterdam.com

12 | amsterdam&partners | media rates 2019

size wxh in px

CPM-price*

970x250

300x250 336x280 970x90 728x90 720x300

300x250

1980x1020

750 per month

cultural agenda

Your cultural offer in the cultural agenda Advertise your cultural events effectively in the cultural agenda, using a video ad in prime position at the top of the page or using a highlighted item. The video ad and the highlighted items will be placed on iamsterdam.com/nl/uit/agenda. Did you know that our cultural agenda is well visited by both national and international target audiences? Both advertising opportunities can be used for our Dutch as well as our English agenda. Prime Video ad Advertise now at the top of the cultural agenda on iamsterdam.com A prime position for your video (max 10 sec) in a carousel of 40 seconds. Highlighted items The cultural agenda will contain a maximum of 4 highlighted agenda items, which are visible by default on the page. On smartphones, the items are displayed at the top of the list of agenda items. Highlighted events are only possible if the event is listed in the database of the cultural agenda. Sizes & rates (in euros excl. of VAT) Video ad Highlighted item

duration

size

rate

length 1 x 10 seconds, carousel of max. 4 videos

1980x1020 px h.264 codec

750 per month

max. 4 items per week*

1800x1020 px + 298x198 px

350 per week

* The order will be an editorial decision.

highlighted item

media rates 2019 | amsterdam&partners | 13

I AMSTERDAM SOCIAL MEDIA

engaging fans in the Metropolitan Area

General amsterdam&partners attaches value to reaching its target audience via social media. These channels are ideal for sharing relevant information about the city and surrounding areas, but also for offering inspiration. On Facebook and Twitter, there are channels in both Dutch and English. On Instagram, only English is used. â&#x20AC;˘ The Dutch language channels focus on residents and national visitors and are informative in nature. â&#x20AC;˘ The English language channels focus on international professionals, visitors and residents, and have a more inspirational angle. Culture, the nicest spots in the Metropolitan Area, events, news and typical Amsterdam scenes form the core of the content, as well as the fans themselves, who are the source of over half the content. name

language

followers/fans*

Facebook

channel

I amsterdam

845,500

Facebook

Uit in Amsterdam

80,800

Twitter

I amsterdam

395,000

Twitter

Uit in Amsterdam

14,300

Instagram

I amsterdam

147,000

instagram

Uit in Amsterdam

3,700

* Measured on 1 January 2019

14 | amsterdam&partners | media rates 2019

OUT OF HOME - MUPI B-ZIJDE

posters in Amsterdam

General • MUPI B-side: throughout the city there are two networks of fixed displays in 90 and 88 displays, and one network of 174 displays with rotating displays available for culture, events and city marketing. • The 174 MUPI billboards have a rotation mechanism for three posters at most. The movement effect creates additional awareness. • The 100 digital screens add more awareness for campaigns. • Amsterdam&partners would like to offer the possibility of using the MUPIs in the city to as many cultural parties as possible. For that reason, it is not possible to book a screen for more than two consecutive weeks. • The MUPI week runs from Wednesday to Tuesday night. Sizes & rates (in euros excl. of VAT) number

rate per area/screen

MUPI

89 fixed displays

8.00

MUPI

82 fixed locations

8.00

656

MUPI

161 rotating displays

8.00

1,288

100 fixed screens

10.00

1,000

Digital screens

rate in total* 712

* * (Media)Agencies are not offered a 15% agency discounts on these rates. Messages of commercial, political content and/or religious components/significance are contractually excluded, as well as personnel recruitment and fundraising.

Use of I amsterdam branding The use of the I amsterdam branding is compulsory for posters on MUPI B-Side. Please note: A PDF of the poster must be sent for checking, four weeks prior to the start of the campaign, to: partner@iamsterdam.com

media rates 2019 | amsterdam&partners | 15

OUT OF HOME - A0 MEDIA

outdoor advertising by size

General Using A0 media you will reach a broad target audience, including commuters, students, shoppers and culture lovers. A0 & A1 frames • A0 frames are located across the city in popular areas • A1 panels can also be used selectively (close to hotels, specific city districts, etc.) Billboard • Large-scale motorway advertising to make your message and advertisement stand out to a large audience. • These are available in a number of locations including: Cornelis Lelylaan, Arena area (near Ziggo Dome, Villa Arena), Jan van Galenstraat, Linnaeusstraat, Middenweg, Overtoom, Wibautstraat • Minimum of 14 days Sizes & rates (in euros excl. of VAT) Type

Size

Number of displays

14-day campaign (incl. printing)*

Billboards Amsterdam

Billboard

2,010

Billboards Amsterdam

Billboard

3,781

Type

Size

Number of displays

Campaig period 7 days*

Campaign period 7 days (incl. printing)*

A0 frames

244

385

486

627

A0 frames

489

740

972

1,224

A0 frames

100

952

1,300

1,750

2,098

A1 frames

100

997

1,214

A1 frames

150

1,579

1,806

* Aan (media)bureaus wordt hierop geen 15% bureaukorting verleend

16 | amsterdam&partners | media rates 2019

Campaign period 14 days*

Campaign period 14 days (incl. printing)*

OUT OF HOME - CS DIGITAL MEDIA

advertising in Amsterdam metro stations

General amsterdam&partners, in cooperation with CS Digital Media, offers you the possibility to advertise at the larger metro stations in Amsterdam. A total of 75 digital abris is spread throughout 9 metro stations • Can be used flexibly: segmentation on location is possible • The following rates only apply for partners with a cultural, social or charitable nature. • No start-up costs Circulation and reach of digital abris at Amsterdam metro stations • Broadcasting locations: 9 • Number of screens: 75 • Reach: 1,800,000 passengers per week • Frequency: 1x per 80 seconds • Run times: 06.00-01.00 (19 hours per day) • Spot length: 10 seconds Sizes & rates (in euros excl. of VAT) number

number of weeks

Package 1

10 digital screens

rate* 518

Package 2

25 digital screens

1,219

Package 3

50 digital screens

2,300

Package 4

100 digital screens

4,428

* (Media)Agencies are not offered a 15% agency discounts on these rates. 100+ digital screens can be used on request Bookings are weekly.

media rates 2019 | amsterdam&partners | 17

OUT OF HOME - SCHIPHOL MEDIA General • Using media at Schiphol airport enables you to show travellers at a relevant location what Amsterdam has to offer. • The networks create an unavoidable impact on arrival by using repetition. • Using these networks will enable you to reach the arriving passengers at Schiphol airport from start to finish. Reach Every year, approximately 27.5 million people arrive at Schiphol airport. For more than 16.4 million people, Schiphol is their final destination. This equates to an average reach of 315,385 arriving passengers per week. Sizes & rates (in euros excl. of VAT) number of screens

standard rate*

I amsterdam rate*

Digital Pier Package

7,250

4,712

Digital Reclaim Network

6,000

3,900

Astro Vision

3,500

2,275

Digital Triangle Package Reclaim

2,000

1,300

Digital Plaza Package

4,500

2,925

* (Media)Agencies are not offered a 15% agency discounts on these rates Bookings are weekly. Last-minute rate subject to availability Messages of commercial, political content and/or religious components/significance are contractually excluded, as well as personnel recruitment and fundraising

Use of I amsterdam label The use of the I amsterdam branding is mandated by Schiphol Media. Please note: A PDF of the poster must be sent for checking, four weeks prior to the start of the campaign, to: partner@iamsterdam.com Digital Plaza Package

18 | amsterdam&partners | media rates 2019

reach travellers with your message

Digital Pier Package

Digital Plaza Package

Digital Reclaim Network

Astro Vision media rates 2019 | amsterdam&partners | 19

I AMSTERDAM MAGAZINE What’s on

Amsterdam Light Festival Cats, the musical Cinderella

Eat & shop Festive feasts Date-night dining Christmas shopping

Around town Eastern promise Old Holland's charming villages in winter

Magazine | The Winter Issue 2018 / 2019

General • Target audience: visitors and international residents aged 25 to 65 • Top 5 countries of origin: UK, Germany, USA, France, Italy • City guide, presents current ideas, provides insider tips, and is an ideal planner with its extensive entertainment agenda • The I amsterdam Magazine is highly valued by its readers, and scores an average of 8.2 • I amsterdam Magazine readers are interested in: eating out, performing arts, festivals and museums, and they value the influence the I amsterdam Magazine has on their choices (6.4 out of 10) Circulation and reach Publication Circulation per edition Reach per edition Single copies Annual subscription

4x a year 70,000 210,000 4.95 (reading tables are supplied free of charge) 19.95

Distribution Via the I amsterdam City Card, distributed to reading tables in hotels, restaurants and cafes, individual sales in larger kiosks and Tourist Information/Ticket Shops, supplied in hotel rooms, via Expat Centre and KLM Business Class Lounge.

Made by Amsterdam Marketing

Lighting Up Your Winter

Have a nice stay

Vol 2 #1 €4.95

THE OFFICIAL AMSTERDAM CITY MAGAZINE

08-11-18 14:30

Sizes & rates (in euros excl. of VAT) size wxh in mm

rate

1/1 page

210 x 276

3,930

1/2 page landscape

type of advertisement

185 x 125

2,352

1/2 page portrait

90 x 252

2,352

1/4 page

90 x 125

1,340

IM small

35 x 50

IM large

70 x 50

727

back cover

4,912

cover 2 and 3

4,520

stick-on-card / inserts*

4,716

advertorial

dependent on size

* Request options at partner@iamsterdam.com

20 | amsterdam&partners | media rates 2019

363

+20%

English-language city magazine for the Amsterdam Metropolitan Area

Enjoy a glass of cool, crisp rosé at one of the urban beaches.

6 | TEXT: JAYNE ROBINSON

It makes sense, when you think about it. Amsterdam is a city built – metaphorically and literally – on water. From the glory years of the Golden Age, when the city’s fortune

Twelve Hours Twenty-four Hours Forty-eight Hours 19 Seventy-two Hours

How to spend your time in 12, 24, 48 or 72+ hours

1/4 page

With its abundance of urban beaches and seaside resorts, Amsterdam is one of Europe’s most pleasant summertime surprises. o most minds, the words ‘Amsterdam’ and ‘beach’ aren’t the most likely of bedfellows. After all, a northern European climate, inland location and medieval city centre don’t exactly scream steel drums and piña coladas. But having never been the type to let something as trivial as geography and architecture restrict them, the pleasure-seeking Dutch have set about establishing one of the best urban beach cultures in the world – right here in Amsterdam.

14 15 16 17

Life’s a Beach!

interview

mei 2013

foto Katinka Krijgsman

Summer

was tied up in the seafaring trade of its shipping companies, to the famous reclamation of land from the sea, the city’s relationship with water can be seen and felt at every turn.

Rasverteller Diederik van Vleuten trekt volle zalen met zijn eigen genre

Of course, you won’t find much of the island life in the centre of the city. But head just 10 minutes out from the canals and cobbles of the Amsterdam-of-a-thousand-postcards, and you’ll see the famous Dutch ingenuity put to use. A

‘Ik maak Stand-up history’

1/2 page

Seaside

Just half an hour from Amsterdam, the beach stretches all the way from Zeeland in the south up as far as the Dutch islands. Seaside towns of Zandvoort and IJmuiden are only a short journey away. Check out one of the summer events om page 81 and make the most of Amsterdam’s beaches!

‘En wat ga jíj nu eigenlijk doen?’ hoorde Diederik van Vleuten in 2009 meermaals, 2019: Rembrandt Year nadat de samenwerking met Erik van Muiswinkel beëindigd was. Een paar Come face-to-face with the quintessential maanden later begon zijn zegetocht. master of the Dutch Golden Age in a new major exhibition titled All the Rembrandts at the Rijksmuseum. The exhibition opens

tekst Mike Peek

oeval bestaat niet. Op de dag dat het duo Van Muiswinkel & Van Vleuten uit elkaar viel, kreeg laatstgenoemde een telefoontje van zijn vader. De volgende dag stond hij bij zijn zoon op de stoep met het complete Indië-archief van hun familie. In dat archief zaten onder andere de memoires van Oom Jan. Van Vleuten besloot al snel een soloprogramma te maken over deze ‘Volstrekt Onbekende Nederlander’ en zijn avonturen in De Oost. Hij bleek er een zeer ge-

Zandvoort Beach

‘Ik ben heel precies, wil alles uitleggen. Ik begon met anderhalf uur vóór de pauze. Dat gaat natuurlijk niet.’

the Rembrandt Year (rembrandt-2019.nl), voelige snaar mee te raken bij2019 het publiek. which marks 350 years since the famous Wanneerartist’s kreegdeath. je door datare Daar werd wat There Rembrandtgroots verricht een hype werd? the year, related events throughout ‘Dat kan ikincluding natuurlijk met terugwerkende atalleen the artist's former home, kracht zeggen, maar na mijn allereerste try-out in het M-Lab now the Rembrandt House Museum. viel het me al op dat ik zoveel mail kreeg. En ik had DURATION: 2 HOURS echt in alle eerlijkheid gedacht dat ik hooguit een week in Theater Bellevue zou staan met die voorstelling. Elke avond honderd mensen en dan lekker vertellen

I AMSTERDAM MAGAZINE

Beluga lentil salad with hard-boiled eggs, mushrooms, Parmesan, veggies, seeds and greens in a truffle dressing (€9.50) at organic salad bar, Venkel.

PRETORIUSSTRAAT 69, THULLS.NL

JAVASTRAAT 55, VENKELSALADE.NL

Pop & Rock 21

For full listings of what’s on in Amsterdam, visit our website: iamsterdam.com/ whats-on

44 | TEXT: RHYS ELLIOT AND ALEX HIBBERT

alt-J

Bar Kantoor

The old kantoor (‘office’) of Amsterdam’s former Western Gas Works (Westergasfabriek) is now a 100% sustainable restaurant with a mean green interior where the organic allday menu resembles a folder, the bar is made of antique office drawers and an aquaponics eco-wall offers a builtin herb garden and fish tank stocked with rainbow trout.

Sjeﬁetshe

Fresh & Green

Try a ‘Dam-style take on ceviche’ (you get three) plus paired cocktails and a dessert for €50 at this popular pop-up concept. For details and dates, see Facebook.

Justin Timberlake

Since their Mercury Prize-winning debut album An Awesome Wave, this British indie-pop band have staked their claim as one of the world’s most distinctive and forward-thinking rock groups. Live, they can really rock, and the Amsterdamse Bos seems also to suit their more idiosyncratic leanings – including songs built on odd tribal chants, string arrangements and chamber woodwinds.

From pop idol to Hollywood star, Timberlake is a man of many talents. But in recent years, he’s taken a step back from his other ventures to focus on his music – and the result might surprise you. His latest album came out of left field, with some folk and country influences to complement the usual pop, R&B and neo-soul. Expect tried-and-tested anthems like ‘Cry Me a River’.

Combining tartan kilts with bomber jackets, this Canadian band specialises in Celtic punk, so get ready for bagpipe melodies and catchy guitar riffs in equal measure. The band’s signature fusion of punk and folk is exemplified by last year’s record Two Devils Will Talk. 22 AUGUST, MELKWEG

Wolfmother

15 JULY & 25 AUGUST, ZIGGO DOME

26 & 27 AUGUST, AMSTERDAMSE BOS THEATRE

FACEBOOK.COM/ PG/SJEFIETSHE/EVENTS

Too hot to bother? Here’s how to cater to all your coolest summer eating inclinations.

HAARLEMMERWEG 10 BARKANTOOR.NL

s the temperatures go up, our inclination for eating hot and heavy foods tends to go down. Instead, we crave something refreshing, leafy or raw. But, while you’ll find plenty of salads, traditional tartares, and trendy citrus-soaked fish on Amsterdam’s restaurant menus, it’s the recent rise of the ‘health food’ specialist that’s particularly noteworthy. In fact, over a dozen poké bowl places have popped up in the last year, and so many vegan hotspots have opened recently that Amsterdam now has the dubious claim of being ‘Vegan Capital of Europe’. Meanwhile, the slew of new sushi concepts slinging all-you-can-eat raw fish shows no signs of abating. Even Amsterdam’s Insta-famous avocado restaurant, The Avocado Show, has sprouted a take-out sibling and a second eatery is set to open soon. As the trend for lighter, greener foods goes mainstream, it’s perhaps no surprise that some are taking the idea of sustainable sourcing even further. Two recently opened restaurants have installed aquaponics systems, which allow them to raise fish and grow produce in a symbiotic environment, after which as much as possible (yes, even the fish) is used fresh in the restaurant or pickled for later use. Fermentation is, of course, not only beneficial for the environment (because it eliminates food waste) but thanks to gut-friendly bacteria and food enzymes, very healthy, too. And so, it all comes full-circle.

Lenny Kravitz

(€25, arket.com)

This Welsh metal band is celebrating its 20th anniversary this year. What better way to mark two decades of awesomeness than a massive European tour? BFMV’s sound combines the harsh vocals and blistering riffs of thrash metal with the catchy choruses of pop. Not enough metal for you? Also playing are Asking Alexandria, Crossfaith and DED.

Jack White

You can’t get it much fresher or greener than the locallysourced mozzarella in this summery Dutch Caprese.

Founding member of The White Stripes, The Raconteurs and The Dead Weather visits Amsterdam as part of his first tour in almost four years. Supporting his third solo album Boarding House Reach, the Detroit provocateur flits between funk, rock, rap and EDM-influenced sounds with ease.

AMSTELVLIETSTRAAT 4 PERSIJN.NL

2 JULY, AFAS LIVE

12 JUNE, MELKWEG

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Prinz Wolf Glazed earthenware cabbage-leaf tureen, available at ARKET

Bullet for My Valentine

Persijn

The Netherlands’ first ‘tartaria’ offers seven hand-cut tartares, including classic steak, seafood, veggie and fruit (!) versions (from €8). PRINSENGRACHT 411 PRINZWOLF.NL

JAY-Z AND BEYONCÉ The music world’s biggest power couple last toured together in 2014 to promote Beyoncé’s self-titled album and Jay-Z’s Magna Carta Holy Grail, but since then their fame, family and fortune has only got bigger. Expect fireworks, screams and a spectacle to remember.

2 JUNE, BIMHUIS

19 & 20 JUNE, AMSTERDAM ARENA

I AMSTERDAM MAGAZINE I AMSTERDAM MAGAZINE

I AMSTERDAM MAGAZINE

Whether you’re 16 or 60, you’ve undoubtedly heard of Lenny Kravitz. His retro sound – incorporating elements of blues, rock, reggae and more – has helped the Grammy Award-winning songster win over fans all around the world. Expect all the crowd-pleasing classics at this show – as well as some new favourite tracks from this year’s Raise Vibration. Just don’t expect him to take off those now-iconic shades.

After a massive show last year, Australia’s coolest hard rockers are again hitting the stage in Amsterdam. While they’re mostly known for their 2005 hit single ‘Woman’, the band’s maintained marriage of modern and classic rock has ensured their continued relevance. And given the raw passion of 2016’s Victorious, these Aussies are bound to stay in musical orbit for years to come. 24 JULY, MELKWEG

24 JUNE, ZIGGO DOME

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BOB REYNOLDS GROUP This show sees tenor saxophonist Bob Reynolds stepping out of the shadow of crowd-pullers such as Snarky Puppy, Willie Nelson and John Mayer. Reynolds and his crew’s contemporary jazz is celebrated for its ability to be simultaneously calming, engaging and masterful.

26/11

Every

Friday

mornin

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Alkmaar - oldest cheese market, just outside Amsterdam Great photo opportunities with cheese, traditional cheese girls and bearers. Evening markets also available during the peak season. WWW.VISITALKMAAR.COM

| 45 45

The Real McKenzies

20 | TEXT: KARIN ENGELBRECHT

As refreshing as lemonade but so much better for you: lemon & fig water kefir (€5.95) from Thull’s.

Eat

PAUL SIMON Legendary musician Paul Simon visits Amsterdam as part of his final Homeward Bound tour. This is the culmination of a career that began in the early ’60s and saw him release a string of iconic albums as a solo artist and as duo, Simon & Garfunkel. 7 & 8 JULY, ZIGGO DOME

Ed Sheeran

he British ginger song factory continues his mission to conquer the world with music as he returns to Amsterdam as part of his Divide world tour. He’s smashed records across the globe and become the world’s biggest male pop star since releasing his debut album in 2012, so it’s unsurprising that he’s playing two dates at the pretty gigantic Amsterdam ArenA. If his headlining slot at Glastonbury festival taught us anything, it’s that Ed isn’t shy when it comes to these epic venues.

28 & 29 JUNE, AMSTERDAM ARENA

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ROMAN TRAGEDIES 15 – 21 JUN SURTITLED IN ENGLISH

AIRWAYS Who said boybands were out of fashion? Not UKbased group Airways, who combine the instruments and intensity of indie with the banter and boisterousness of boybands. Poppy one minute and riffing the next, these boys are the best of both worlds.

EILEN JEWELL Jewell’s belting brew of Americana, blues and honky-tonk is as endearing as it is enduring, which is why she’s released an impressive seven albums already. She and her touring band are best seen in small, intimate venues, making this show quite the gem.

26 JULY, SUGARFACTORY

12 AUGUST, BITTERZOET

I AMSTERDAM MAGAZINE

media rates 2019 | amsterdam&partners | 21

NEIGHBOURHOOD GUIDE

um Rijks museum Welcome! Rijks museum Welcome!

Amsterdam neighbourhoods Open Daily 9 am – 17 pm

iamsterdam.com/neighbourhoods iamsterdam.com/buurten

Rijksmuseum.nl 10-03-16 14:36

Founder

Amsterdam neighbourhoods

main sponsors

30bu60 RIJKS_ADV_CANAL_148x210 COATED 2.indd 1

Open Daily 9 am – 17 pm

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main sponsors

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Hip places, green spaces and diverse faces

DISTILLEERDERIJ ’T NIEUWE DIEP This lovely old pumping station in Flevopark was built in 1880 and was completely renovated in mid 2010. It’s now home to a distillery and tasting room where visitors can try one of around 100 house liqueurs and Dutch jenevers. Het prachtige Gemaal in het Flevopark is gebouwd in 1880 en na restauratie medio 2010 geopend. In het Proeflokaal zijn zo’n honderd zelfgemaakte likeuren en jenevers te proeven. Flevopark 13  nwediep.nl 7, 14

advertorial

TROPENMUSEUM The Tropenmuseum is a museum about people. It is located in one of the most beautiful museum buildings in the Netherlands. Experience the enormous wealth of cultural diversity in the world. From Africa to West and South-East Asia, from New Guinea to Latin America. Het Tropenmuseum is een museum over mensen, gevestigd in een van de mooiste museumgebouwen van Nederland. Beleef de enorme culturele diversiteit die de wereld rijk is. Van Afrika tot West- en Zuidoost Azië, van Nieuw-Guinea tot Latijns-Amerika. Linnaeusstraat 2  tropenmuseum.nl 9,14

STUDIO/K With a cinema, theatre, club, restaurant and huge terrace, the student-run Studio/K is a real cultural hotspot. Met een bioscoop, theater, club, restaurant en een gigantisch terras is het door studenten gerunde Studio/K een ware culturele hotspot. Timorplein 62  studio-k.nu 14

DAPPERMARKT Some 250 stalls sell everything from tulips and textiles to fish and soft furnishings. A melting pot of cultures, this is the place to source hard-to-find ingredients. In zo’n 250 kramen wordt hier echt álles wat je kan bedenken verkocht, van tulpen en tonijn tot taugé en textiel. Dé plek voor exotische ingrediënten. Dapperstraat  dappermarkt.nl 37,41 3,7,9

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VANMOOF BRANDSTORE Fancy a designer bike that has been customised exactly to your wishes? The bike surgeons at VANMOOF can easily fulfil those dreams. And you can even take it for a test drive round the nearby Oosterpark. Wil je een designfiets die helemaal naar jouw wensen wordt afgesteld? De fietsdokters van VANMOOF regelen het voor je. Uiteraard kun je ook een proefritje maken in het Oosterpark. Mauritskade 55  vanmoof.com 7, 10

Amsterdam

HENRY’S BAR Insider tip: only open on Thursdays, Fridays and Saturdays in the evening, with cocktails inspired by Bukowski quotes. Lokale tip: alleen open op donderdag-, vrijdag- en zaterdagavond, met cocktails geïnspireerd door citaten van Bukowski. Oosterpark 10  henrysbar.nl 37 3, 7 SMOKIN’ BARRELS Beer cocktails, gin & tonics, long drinks and American classics like the Mint Julep. Oh, and Smokin’ Shots, too. Consider yourself warned! Biercocktails, gin-tonics, longdrinks en Amerikaanse klassiekers als de Mint Julep. En Smokin’ Shots. Wees gewaarschuwd! Beukenplein 22  smokinbarrels.nl 37

21-12-17 16:09

 



HOTEL NOT HOTEL Ever fancied sleeping in an Amsterdam tram carriage, a secret bookcase or a crow’s nest? Then this is the place for you. Not only are the rooms ‘not rooms’, the lobby is not a lobby, but one big cosy living room-cum-library, instead. Only the Kevin Bacon bar seems to be what it says – and that’s quite simply, a bar. Hier slaap je in een tramcoupé, een geheime boekenkast of een crisisvrije zone. De lobby is een kruising tussen bibliotheek, galerie en huiskamer. Alleen de Kevin Bacon-bar is, verrassend genoeg, gewoon een bar. Piri Reisplein 34  hotelnothotel.com 7, 17



 



 

 

 

msterdam

In deze 24-uurslocatie ben je de hele dag en nacht zoet, want naast dansen en concerten bezoeken in de club kun je hier ook eten, drinken en sporten. Dr. Jan van Breemenstraat 1  deschoolamsterdam.nl 13

 



NEIGHBOURHOODS/BUURTEN

PODIUM MOZAÏEK With a programme of world music, theatre, cabaret and dance, Podium Mozaïek celebrates cultural diversity in 1001 ways. During the weekends, the Theatre Café serves a traditional Turkish breakfast from 10 a.m. until 3 p.m. Dit cultuurpodium programeert wereldmuziek, theater, cabaret en dans en viert op 1001 manieren de culturele verscheidenheid. In het fijne café wordt elk weekend van 10.00 uur tot 15.00 uur Turks ontbijt geserveerd. Bos en Lommerweg 191  podiummozaiek.nl 21 7, 12, 14 WILDE WESTEN AMSTERDAM One of the best foodie hangouts in BoLo, Wilde Westen Amsterdam has a delicious menu of breakfasts, sandwiches, salads and tasty wood-fired pizzas – the latter of which are available at a discount on Mondays and Thursdays.

bos en lommer & de baarsjes Een van de leukste horecagelegenheden in BoLo: het Wilde Westen! Ontbijt, tosti’s, broodjes, salades en lekkere houtovenpizza’s – die laatste gaan op maandag en donderdag met korting over de toonbank. Bos en Lommerplantsoen 1  wilde-westen.nl 15, 21 7, 14 advertorial

TOON AMSTERDAM This beautifull shop offers the work and products of around 80 Amsterdambased creatives, mixed with a pretty selection of vintage. In deze prachtige winkel vind je werk en producten van zo’n 80 makers uit Amsterdam. Én een fijne selectie vintage. Jan Evertsenstraat 8  toon-amsterdam.nl 7, 13

for insid er tips

check geefomd ejaneef.n boloboo st.nl l iamsterd am.com

HET HUYSRAAT Seek out the most beautiful Scandinavian designer furniture, lighting and accessories for your home while enjoying a nice cup of tea or coffee. Bij Het Huysraat vind je de mooiste designmeubels, verlichting en accessoires. Je kunt hier tussen de mooiste Scandinavische merken inspiratie opdoen voor thuis, met een lekkere kop thee of koffie erbij. Witte de Withstraat 182HS  hethuysraat.nl 7

Buurtengids 2018.indd 56

REMBRANDTPARK With plenty of grassy fields, ponds, playgrounds and De Uylenburg (the oldest petting zoo in the city), Rembrandtpark is a great destination for a relaxing stroll or day out. Het Rembrandtpark is een fijne plek om te wandelen of te relaxen. Er zijn grasvelden, vijvers, speelplaatsen en De Uylenburg, de oudste kinderboerderij van de stad. 18 13 

Circulation & Distribution • Circulation 150,000 NL/ENG • Distribution through I amsterdam Stores, coffee tables in restaurants and cafes, 3/4/5-star hotels in the Metropolitan Area, resellers of the I amsterdam City Card, events of amsterdam&partners (trade, press), entrepreneurs Sizes & rates For more information mail to partner@iamsterdam.com

THE WALTER WOODBURY BAR Treat your taste buds to Ladyboys, Sour Monkeys and other gin & tonics, while you feast your eyes on the beautiful Javanese interior. In deze bar met Javaans interieur geniet je van Ladyboys, Sour Monkeys en andere gin-tonics. Javastraat 42  walterwoodburybar.nl 37, 41 3, 7

bos en lommer & de baarsjes

NEIGHBOURHOODS/BUURTEN

General • amsterdam&partners guides visitors through all the inspiring and varied attractions that Amsterdam’s different neighbourhoods have to offer • Highlights per neighbourhood (culture, entertainment, restaurants and cafes, shops, architecture, parks, recreation, city beaches, attractions and buildings & monuments) • Background stories from the neighbourhoods • Cycling, walking and shopping routes • Hidden gems • A renewed edition is published every year

Top 3 Cotais

Buurtengids 2018.indd 23

guide featuring highlights of Amsterdam’s neighbourhoods

KESBEKE Kesbeke is the one-and-only pickler of truly authentic Amsterdam pickles. You won’t find better gherkins, pickled onions, piccalilli (or pickling vinegar for that matter) anywhere else in the city. De enige inleggerij van echte Amsterdamse tafelzuren is Kesbeke. Hier haal je de beste augurken, uitjes, piccalilly en inmaakazijn om zelf te pickelen. Adolf van Nassaustraat 2-8  kesbeke.nl 21

21-12-17 16:13



Buurtengids 2018.indd 58

22 | amsterdam&partners | media rates 2019

21-12-17 16:13

METROPOLITAN CAMPAIGN NEW LAND

AMSTERDAM BEACH

AUTHENTIC HAARLEM

Discover the Amsterdam Area

CASTLES & GARDENS

s Include & area map s day trip

OLD HOLLAND

s Include & area map s day trip

General The Metropolitan campaign is directly linked to the ´Visit Amsterdam, See Holland’ project and is aimed at attracting visitors staying in Amsterdam to spend some time in the area

FLOWERS OF AMSTERDAM

s Include & area map s day trip

Discover the Amsterdam Area

s Include & area map s day trip

Advertising opportunities In one of the six theme maps: Flowers of Amsterdam, Old Holland, Castles & Gardens, Amsterdam Beach, New Land and Authentic Haarlem

www.iamsterdam.com/area

Cover Haarlem .indd 1

16-03-16 15:16

www.iamsterdam.com/area

Public Transport Map

Mar

5 51 170 172 174 Amsterdam Central Station

Hoofddorp Hoofddorp 300 340

142 170 172 174 300 Amstelveen Bus station

320 322 327 328



328

Duivendrecht

Am Amstelveen Centrum

Westeinderplassen

Weesp

Flora Holland

340 172

Kudelstaart 172



Huizen

320

Fortress Stretch



108 Bus station

Naarden 

Westwalstraat

Rundervreugd

106 206

Take the train from Amsterdam Central Station to Naarden-Bussum (towards Amersfoort Vathorst or Zwolle via Weesp, platform 11). From Naarden-Bussum, take bus 110/151 to Naarden (50 mins total). Walk around this preserved fortified town and visit the Dutch Fortress Museum . From Naarden, take bus 110 or 602 or cycle to Muiden. A lovely walk through the historic centre of Muiden brings you to the medieval Muiderslot Castle  (free entrance with your I amsterdam City Card). From Muiden, take bus 110 to Weesp. Rent a bike at the bus/ train station (Fietspoint, €12.50) and follow the River Vecht. The riverbank offers unimpeded views of the imposing castles (such as those at Breukelen and Oud-Zuylen), ornate country estates and accompanying tearooms. Don’t forget to stop by at Fort Uitermeer . Next to the fort you’ll find a lovely restaurant – the perfect stop for a refreshing drink or good meal. To discover all the forts and castles in this area, download the English app with free audio tour (search for ‘Layar’ and then ‘Fortenland’ in the app store). From Weesp, trains back to Amsterdam run every 15 minutes. See www.vvvgooivecht.nl for cycle routes.

Leisure Lakes

110

106 110 Weesp

106



A 110

Bussum

plassen

Bussum-Zuid

105

 5 min

108

’’s-Graveland s-Graveland Vinkeveense

206

plassen

142 174

120

105 206

HAVEN VAN 'T GOOI

Hilversum 104 105 108 206 320

Hilversum Mijdrecht

Leisure Lakes

cht

Loosdrechtse plassen

108

104

Nieuw Loosdrecht

and historical fishing botters.

• Huizen offers fine hotels and b-and-b

accommodations and there are all kinds of activities and events.

• And free parking!

 Pampus, isle of Amsterdam  Amsterdam Castle Muiderslot  Dutch Fortress Museum  Museum Weesp  Nautical Quarter Huizen  Historical Garden Aalsmeer  Fort Uitermeer  Cobra Museum  Amsterdamse Bos (Amsterdam Forest)  Castle-Museum Sypesteyn  Singer Museum Laren

Bus

104

Bus stop

Centrum

Railway

120 Breukelen

with its restaurants and cosy terraces.

• Visit the Old city harbour, the Botter yard

Highlights

8 min



past historic farms and fishing cottages.

• Experience the charming Nautical Quarter

A VVV Naarden (www.vvvnaarden.nl) B VVV Weesp (www.welkominweesp.nl) C VVV Aalsmeer (www.vvvaalsmeer.nl) D VVV Bussum (www.vvvbussum.nl) E VVV Hilversum (www.vvvhilversum.nl) F VVV Wijdemeren (www.vvvwijdemeren.nl) G VVV Huizen (www.vvvhuizen.nl)

Wilnis

142 174

Wilnis

shopping center and the Huizer museum.

• The hiking route Huizer Milk maid takes you

I amsterdam Visitor Centre Central Station or Amsterdam Airport Schiphol www.iamsterdam.com/area

320

Hilversum Mediapark

• Come enjoy the old village, the charming

Visitor Information Centres

Laren

Brink Natuurmonumenten

Uithoorn

Breukelen

5 km

Target group • International visitors staying in Amsterdam • Visitors from core markets (Germany, Belgium, UK, Italy, Spain, France, US) • Average age 36 • Travels to destinations in the area by public transport • Decides to visit the region at the last moment Circulation & Distribution The total circulation of the six theme maps is 120,000 copies Distribution via the I amsterdam Visitor Centres, participating parties and Holland Brochure Services

320

105 110 D Naarden-Bussum

Ankeveense

Nederhorst den Berg

142 170 174 340 Bus station

Amstelplein 170

Gooimeer

cht Ve Historical River Estates

tel

110

120



Zwarteweg

Leisure Lakes

Forts and Country Estates (full day)

Muiden

300 Ouderkerk a/d Amstel

Ouderkerk a/d Amstel Amstel River Country Side

142 170 174

172

322 Almere Centrum

327 328 Bus station ‘t Oor

327 328

Almere Marina Muiderzand

110

300 328 120 A’dam Bijlmer ArenA

340

Aalsmeer

Almere Centrum

Almere

Brandweerkazerne

Muiden, P+R Terrein

300

5 51

Amstelveen

300



322

Amsterdam Zuid

l ste

Schiphol Airport

Pampus

320 322 327 Amsterdam Amstel

Amsterdamse Bos 

300

IJburg 5

142 170 172 174

142 Elandsgracht Bus station

Amsterdam City

6 maps with highlights of the Amsterdam Area

Advertentie-3.pdf 1 2/28/2017 12:20:29 PM

AM-CastlesGardens.indd 1

3/9/17 13:47

MIKE BINK©

Amsterdam & Region Travel Ticket (ARTT)

Amsterdam Castle Muiderslot

Find more information and a map of all included routes on: www.iamsterdam.com/area

Daytrips

Amstelland (full day)

Fortress Stretch (1/2 day or full day) Take a tram, train or the metro from Amsterdam Central Station to Amsterdam Amstel. From there, buses 320 and 322 run regularly to the P+R Terrein stop in Muiden (30 mins). A lovely walk through the historic centre of Muiden brings you to the medieval Muiderslot Castle  (free entrance with your I amsterdam City Card) (www.muiderslot.nl). If you follow the canal towards Muiden, you will see the ferry to Pampus Island (www.pampus.nl) on your right after about 500 metres (25% discount with your I amsterdam City Card). The island and abandoned fort have a mysterious air and make for an interesting day out for visitors of all ages.

Leisure Lakes (1/2 day and full day) Set the alarm because it's time to discover the wonderful world of flowers at the FloraHolland flower auction (www.floraholland.com). The earlier you get here, the more you’ll see (visit before 9 AM). Experience the hustle and bustle of the auction floor, watch traders bidding against the clock and be amazed at the quantity of beautiful blooms traded daily from more than 10 countries.

Another ferry (25% discount with your I amsterdam City Card) (www.amsterdamboatexcursion.com) runs directly from Pampus Island  to Amsterdam IJburg, from where you can take tram 26 back to Amsterdam Central Station (April–October).

Take bus 172 from Amsterdam Central Station (1 hour, direct connection). After your visit, take bus 172 again to the Hortensiaplein stop. From here you can walk to Westeinder Rondvaart (20 mins total), a company that operates boat tours on the Aalsmeer lakes. You’ll float past countless islands teeming with flora and fauna.

www.vvvgooivecht.nl

www.westeinderrondvaart.nl

Rent a bike from one of Amsterdam’s many bike rental companies and head south towards Amstelveen and the beautiful Amsterdamse Bos  (Amsterdam Forest). You can also rent bikes at the entrance to the Amsterdamse Bos, as well as canoes for a view of the forest from the water. In Amstelveen, pay a visit to the famous Cobra Museum  (www.cobra-museum.nl) or the smaller Jan van der Togt Museum (www.jvdtogt.nl). Continue on to Ouderkerk aan de Amstel, a picturesque village established in the 12th century on the River Amstel. The banks of the Amstel are bustling with fantastic cafés and restaurants with sunny waterside terraces. After you’ve refuelled, visit the Netherlands’ oldest Jewish cemetery, Beth Haim.

More information Send your email for more information to partner@iamsterdam.com

Only 15 minutes from Amsterdam

Enjoy a day at th thE lakE

aalsmEEr

CMY

Weesp is often called ‘Small Amsterdam’ for it’s well preserved historic centre with old canals and monuments. This town is a hidden secret that hosts plenty good shops and restaurants. At the heart of it all, the 18th century town hall houses a remarkable museum.

The route back to Amsterdam is lovely; in no time at all you’ll be cycling past grazing cows and elegant country houses. Brochures of the different cycle routes are available in the I amsterdam Visitor Centre at Stationsplein.

www.vvvaalsmeer.nl

Industrial Heritage

Smalltown Harbours

Amsterdam Waterland

In the 17th century, some 600 windmills were built in the Zaan region. Today, this area is a magnificent piece of perfectly preserved industrial heritage.

The former Zuiderzee boasts many historic harbour towns and picturesque old fishing villages.

With green meadows, traditional farmhouses and two UNESCO World Heritage sites, Amsterdam Waterland offers an abundance of activities for anyone who enjoys the outdoors.

Around the Zaan During the 1600s, wood was sawn and sails and ropes were made in the windmills of the Zaan region. The strategic location, on the water and in close proximity to Amsterdam, saw the area flourish during the Golden Age. The 11-kilometre waterfront of the River Zaan connects approximately 75 vintage industrial buildings, including windmills and the vast Industrial Wall at Wormer. It makes for a surprisingly beautiful view from the river. At the start of the River Zaan is the Tsar Peter House – one of the oldest wooden houses in Holland – where Peter the Great spent a week learning the craft of shipbuilding in 1697. Nowadays it’s open to public. The city of Zaandam itself is a lovely place to spend a few hours.

Dutch Folklore

Edam

Strategically located at the edge of the former Zuiderzee, the scenic towns and villages of Edam, Volendam, Marken and Monnickendam were once about two things: fishing and trading. When the Zuiderzee was later impoldered to become the fresh-water IJsselmeer, the area changed dramatically. Fortunately, the authentic character of each of these places has been preserved. A visit here is like travelling back in time. De Simone Hoeve, Alida Hoeve and Jacobs Hoeve are traditional cheese farms that keep alive the old-fashioned Dutch craft of cheese making with staff demonstrating their artisan skills.

Edam is one of Holland’s best-kept secrets. In the 14th and 15th centuries, the fortress town was one of the country’s most important commercial centres, with thriving shipbuilding, timber and cheese trading industries. It continues to be known around the world for its cheese. Until 1922, farmers from the surrounding area sailed by boat to Edam’s cheese market, where their produce was weighed and sold. You can see these old practices for yourself when the cheese market is revived every Wednesday in July and August (every Wednesday, 10:30–12:30, 5 July–23 August).

TIP: Free entrance to the Tsar Peter House and Molenmuseum Koog aan de Zaan with your I amsterdam City Card. www.zaanstreek.nl/visitors

www.laagholland.com

Real Holland

Fort Resort Beemster

Amsterdam Waterland is a unique piece of ‘real’ Holland above the North Sea canal. In many places you have the feeling that time has stood still. The picturesque image that many foreigners have of Holland really exists – in Amsterdam Waterland. Here you’ll find rustic villages of olden times, surrounded by vast fields or tucked away behind the dykes of the IJsselmeer, with charming streets, endless greenery, windmills and plenty of water. Two of the nine Dutch inscriptions on UNESCO’s World Heritage list are located in Amsterdam Waterland (www.whc.unesco.org). You can easily explore this region by bike, as it is very close to Amsterdam and there is not much traffic. Some wonderful cycle routes can be found at www.cycleamsterdam.com.

Nature lovers in need of a little Rest & Relaxation should visit Fort Resort Beemster. Located in a UNESCO-protected fort, part of the Defence Line of Amsterdam, the fort’s super-thick walls are the starting point for a super-ecologically responsible wellness centre. Fort Resort Beemster uses durable materials, solar panels and dune sand for the purification of rainwater. The result? You can relax and be pampered with a clear conscience: energy consumption has been reduced to a quarter of former use. www.fortresortbeemster.nl

See Waterland from the Water

The Beemster Polder

The name says it all: Waterland has a lot of water. What better way to discover this area than, yes, from the water? The charming Theetuin Overleek tea garden rents out silent electrically propelled ‘whisper boats’. Another option is to book a canoe tour with Wetlands Safari. Paddling slowly through this unique watery landscape, which inspired Golden Age painters such as Rembrandt and Ruysdael, you’ll see numerous water and songbirds. Where possible, you’ll get out of the canoe to walk among the reeds. An expert Englishspeaking guide will inform you about the local wildlife. www.wetlandssafari.nl

Marken

Lying approximately 3.5 metres below sea level, this might seem an unlikely place to live! But in the 17th century, the Dutch conquered the water here and transformed the inland lake De Beemster into a polder, conveniently organised in perfectly geometrical quadrants. Later, 'stolp farms' and historic villages sprung up in the landscape, which is now a UNESCO World Heritage site.

So picture perfect it’s like stepping into a 17th-century Dutch landscape painting, historic Marken with its characteristic green wooden houses – 145 of which are national monuments – was an island in the Zuiderzee until 1957, when it was connected to the mainland by a dyke. You may recognise the lighthouse, the ‘Horse of Marken’, from adverts for Heineken beer. Board the Volendam-Marken Express (ferry, sails year round) to travel between the old fishing villages of Volendam and Marken.

www.laagholland.com

TIP: Volendam-Marken Express free with your I amsterdam City Card (www.markenexpress.nl)

Broek in Waterland & Purmerend Surrounded by fields, Broek in Waterland’s rural setting belies its strong links with Holland’s maritime past. But in the 17th and 18th centuries, the village was the home of many successful ship owners, captains and merchants. Their wealth made it one of the most prosperous villages in the area. The charming wooden houses, carefully restored and painted in authentic ‘Broeker’ grey, now attract artists and other creative types. The village is best explored on foot or by bike – it’s just a short cycle ride from Amsterdam. Continue further north and you’ll reach Purmerend. The town’s economy was built on trade and it is still a busy market town. Regular ‘theme’ markets are organised such as the matsmarkten (bargain markets), which take place every last Thursday of the month between May and September.

Alkmaar: as Dutch as it gets! Every Friday, Alkmaar’s picturesque centre is awash with visitors, all eager to see the city’s famous cheese market.

The Old City of Alkmaar The Old City (across the bridge at Waagplein) is especially famous for its historical atmosphere. You can easily spend an afternoon browsing in the many unique shops found behind the most photogenic façades. The Holland Cheese Museum is as inseparably linked with Alkmaar as its world-famous cheese market. In the historic Weighing House on Waagplein, Holland’s two most famous cheeses, Edam and Gouda, are given top billing.

Volendam Volendam is known for its traditional costumes, music and fish. The characteristic small houses, which together with the canals and the drawbridges form the most picturesque spots, present the visitor with an atmosphere of geniality and romance. Hotel Spaander, on the waterfront, opened in 1881 to accommodate the artists who flocked to Volendam to paint. It soon became a meeting place for painters from all over Europe. The more than 1,400 works of art in the hotel attest to this heyday.

Zaanse Schans With its traditional houses, windmills, warehouses and workshops, this historic village offers a preserved glimpse of what it was like to live in the industrial heart of Holland in the 18th and 19th centuries. Many of the village’s characteristic houses are now museums, restaurants or workshops – like pancake restaurant De Kraai and Henri Willig’s cheese farm, the Catharina Hoeve – while others are still private residences. Some of the remaining Zaanse Schans windmills are also open to the public. The Zaans Museum – located at the entrance of the Zaanse Schans – introduces visitors to a world-famous piece of Holland: the windmills, industrial heritage and green wooden houses. You will see Dutch paintings, costumes, artefacts and a Zaan-related work of Claude Monet (audio tours available in eight languages). At the heart of the Zaans Museum, a chocolate and biscuit factory is brought to life in the Verkade Experience. Don’t forget to buy some ‘memories’ to take home at Kooijman's Wooden Shoe Workshop. TIP: Free entrance with your I amsterdam City Card to the Zaans Museum, four windmills, the Wever's House, Coopery, Museum Zaanse Tijd, and Honig Breethuis, which is just around the corner. TIP: Admission to the outdoor portion of Zaanse Schans is free, but opening times and entrance prices vary for each of its museums, workshops and windmills. Special discount cards are available from www.iamsterdam.com/citycard or the Zaanse Schans Information Centre at the Zaans Museum.

www.kaasmuseum.nl

Inntel Hotel & Claude Monet ‘Zaandam is quite remarkable,’ wrote Claude Monet, ‘and there is enough to paint for a lifetime.’ Indeed, the region does seem to have inspired him: during his short stay here in 1871, Monet created 25 paintings. One of his paintings can be found in the Zaans Museum in Zaanse Schans. But what would Monet have painted had he walked around Zaandam today? Probably the building of the now world-famous architects Miller & van der Winden, next to Zaandam’s train station. A modern interpretation of the traditional green Zaan houses, the gigantic, 12-storey structure is the showpiece of the Inntel hotel chain. The blue house at the top is based on the eponymous painting Monet made in 1871 in Zaandam.

When you are in Alkmaar, visit the nearby Museum Mill in Schermerhorn. The Museum Mill is one of 11 remaining mills in the 400-year-old milling system in the Schermerpolder. It represents the basis of the world-renowned Dutch water management.

Amsterdam & Region Travel Ticket (ARTT)

TIP: Volendams Museum free entrance with your I amsterdam City Card (www.volendamsmuseum.nl)

Monnickendam The beautiful harbour town of Monnickendam is home to dozens of monumental buildings. In the 17th century – the Dutch Golden Age – shipyards and smokehouses were established in Monnickendam and never left: even now, the historic buildings and street names are reminiscent of its industrious past, when trades and crafts flourished. During summer holidays you can experience these bustling scenes of fish smoking and fishing boats again during the 'fish days' in the picturesque inner harbour. www.monnickendammervisdagen.nl

Get out of Amsterdam with the ARTT, which grants you unlimited travel on the city's public transportation and beyond. From flower auctions and windmills to beaches and medieval castles, ARTT is the easiest and most economical way to explore everything the greater Amsterdam Metropolitan Area has to offer! Pick up yours at an I amsterdam Visitor Centre, participating public transport company ticket counter or selected hotel or campsite. (Don't forget to check in and out whenever you get on or off a train or bus!) ARTT tickets are valid on any bus, tram, metro and train services offered by GVB, Connexxion, EBS and NS (including night buses) from 0:00 until 4:00 the following day. Tickets also accepted on Arriva bus 50 from Haarlem and Arriva bus 858 from Amsterdam Airport Schiphol to Keukenhof Gardens 23 March–21 May 2017. 1-day tickets are €18.50, 2-day tickets €26 and 3-day tickets €33.50. Find more information and a map of all included routes on: www.iamsterdam.com/area

www.museummill.com

Say Cheese! For hundreds of years, cheese has been traded in the same manner in Alkmaar. In the morning, cheese purveyors ceremoniously lay out their wares in waxy rows on Waagplein square. After the ringing of the cheese bell at 10:00, trading begins and the Cheese Carriers Guild springs into action, its members identifiable by their colourful hats. The cheese carriers transport the heavy cheeses to the weighing scales on wooden sledges, called ‘berries’. Cheeses are checked for quality: dealers in white smocks insert a hollow rod to extract a sample, then sniff and crumble the cheese to check fat and moisture content. Traders haggle about the price by clapping each other’s hands. In the meantime, the cheese girls in their traditional costumes hand out samples to visitors. By 13:00, trading is complete and the Waagplein once again becomes one huge outdoor café. Every Friday, 10:00–13:00 and some Tuesday evenings, 19:00–21:00, 31 March–29 September. www.cheesmarketholland.com

Enkhuizen The history of the Dutch East India Company, the VOC, is still visible in Enkhuizen today. In the 17th and 18th centuries, it was the largest trading company in the world. Enkhuizen’s favourable location beside the IJsselmeer made it an attractive base for them.

Zuiderzee Museum In the Zuiderzee Museum you will find everything about life around and on the former Zuiderzee. The Outdoor Museum is a village in itself. It comprises over 140 historic houses, shops and workshops from the various towns and villages around the former Zuiderzee. Go and take a stroll through the fishing village, along the town canal, round the church and then along the dike to the harbour. There are lots of things to see, but as many things that you can do. The Outdoor Museum is open from 1 April to 29 October 2017.

Indoor Museum The Indoor Museum is the treasure house of the Zuiderzee. The collection is displayed from a contemporary perspective by a variety of exhibitions. Join the Journey Around the Zuiderzee and experience what life around this former inland sea was like. But do not forget to admire the extensive collection of historic boats in the Ships’ Hall! www.zuiderzeemuseum.nl TIP: Free entrance with your I amsterdam City Card BooQi products are produced under license and are subject to design registrations and trademarks. © Booqi Media Solutions BV www.booqi.com NO28112/31 call +31 (0)20 7163151

media rates 2019 | amsterdam&partners | 23

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@iamsterdam I amsterdam

SPAARNDAMMERDIJK

CONTACTWEG

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straat

For opening house please check iamsterdam.com/visitorcentres

HOUTHAVENWEG

MOLENWERF

MAJOOR FRANSWEG

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TIEN H OVENGRAC HT

str.

I amsterdam Store IJ-hal (inside Central Station)

HAPARANDAW

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I amsterdam Visitor Centre Amsterdam Schiphol Airport, Arrivals 2 at Schiphol Plaza

HEM

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NIE

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Make the most of your time in Amsterdam by planning your trip with help from the experts! Whether you’re searching for the best accommodation, exciting excursions in and around Amsterdam, or purchasing the I amsterdam City Card, the dedicated staff of the I amsterdam Visitor Centres can simplify your experience.

KAD

HAN ARC

S101

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MAGNEETSTR.

CONDENSATORWEG

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BURG. str. snijderss

theodor dobbest us r.

I amsterdam Visitor Centres

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AD BRAKERP OVER

S102 GATWICKSTR.

HATOSTRAAT

Sloterdijk 50

FORNEBUKADE

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tr.

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ISOLATORWEG

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TRU

KAS

ORLY PLEIN

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VAN

KKADE

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48 E KAD STO LVI KO

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NARITAWEG

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ACCUMULATORWEG

22 36

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plesostraat

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sha

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PLIMSOLLWEG

Westpoort 3

Dam 1, Amsterdam city centre Open seven days a week, including evenings.

w.j.

MANS

Beringhaven

Unrivalled assortment of exclusive fashion brands, shoes, jewellery, leather goods, gifts and more.

DYN

MANS

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ARCHA

Amsterdam’s finest department store

S101 EG

AHAVEN

WEG

OPW

LAAN

VEN

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PRO

KLA

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THA

GYR

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S118

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DIEZESTR.

A 8 Zaandam/Alkmaar

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SCHELDESTRAAT

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hem

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nieu

plattegrond met overzicht van bezienswaardigheden en ov

Us s ha elin ve cx n -

I AMSTERDAM CITY MAP

VLISS

PAUL

Formats & rates

n eu o exc o VAT

o ma wxh n mm adve s ng

24 | amsterdam&partners | media rates 2019

94 x 52

ae 1 750

NARROWCASTING I AMSTERDAM VISITOR CENTRES In-store narrowcasting network I amsterdam Visitor Centres Via its two I amsterdam Visitor Centres, amsterdam&partners provides more than 1.100.000 visitors a year with tourist information, products and reservations. Our in-store narrowcasting network provides an excellent opportunity to engage these visitors with your product or service. Reach Stationsplein: Schiphol airport: Reach: Frequency:

2 screens (guide function Amsterdam Metropolitan Area) 2 screens (first arrival destination) 1,100,000 a year 1x 10 minutes

Broadcast Run time at least 1 month Average run time of 10 to 12 minutes Sizes & rates (in euros excl. of VAT) Option 1: 10-second still image Option 2: 20-second still image Maximum of three alternating images Option 3: 30-second of moving images option 1

option 2

option 3

Amsterdam Stationsplein

location

255

460

650

Schiphol

105

190

265

Both locations

360

645

915

Plus 100,- set-up charges per location

media rates 2019 | amsterdam&partners | 25

Winter 2018

MICEDITION & NEWSLETTER

Where business meets culture Amsterdam: the place to meet MICEdition

General • More than 4,000 (inter)national meeting planners, congress organisers and journalists receive the Amsterdam MICEdition twice a year. This source of inspiration with news about the Amsterdam Meeting & Conventions market offers the opportunity for you to promote your organisation to this target audience. • The Amsterdam MICEdition provides news on subjects including developments in the Amsterdam Metropolitan Area and upcoming congresses and events • Target audience: meeting planners, associations, business industry and journalists from Europe and North America • Language: English • In addition to the MICEdition, we also offer your organisation the opportunity to reach an even broader audience through participating in the digital MICE newsletter Circulation and reach of MICEdition Two editions per year (summer/winter) Circulation: 2,000

Circulation and reach of MICE newsletter Two editions per year (summer/winter) Circulation: 10,000

Distributie • MICEdition: by regular post and as an e-book on iamsterdam.com/meeting, distribution at the IMEX (Frankfurt) and IBTM (Barcelona) trade shows. • MICE newsletter: sent digitally The MICE newsletter is addressed to different contacts than those of the MICEdition. Sizes & rates (in euros excl. of VAT) MICEdition (print)

size***

rate**

Small

180 words Advertorial

400

Medium

220 words Advertorial

550

Large

300 words Advertorial

790

size***

rate**

MICEdition (print) + MICE newsletter (online newsletter) Small + newsletter

180 words Advertorial +100 words newsletter

800

Medium + newsletter

220 words Advertorial +100 words newsletter

950

Large + newsletter

300 words Advertorial +100 words newsletter

1.190

* Rates per edition. ** A 20% surcharge on top of the above-mentioned rates applies to companies/institutions who have not purchased a MICE package. *** Only a limited number of advertorials are available for each size.

26 | amsterdam&partners | media rates 2019

news about Amsterdam’s Meeting & Conventions market

Hotels & Venues

Services

An inspirational setting for every event

NEMO Science Museum

Park Plaza

The place to celebrate the beginning – or end – of the year Do you have plans for the end of the year or beginning of the new year? Or would you like to thank your guests for successes achieved in 2018? Celebrate in one of NEMO Science Museum’s 13 meeting rooms or even in the museum itself, once it has closed, surrounded by exhibitions. Satisfy your business contacts’ appetite for inspiration by presenting them with a unique menu of science activities: Choose the ‘Spaceship Earth’ demonstration as an appetiser, followed by a main course of a buffet served in the middle of the museum, and finish with a dessert of experiments in a real laboratory on the third floor.

We are Amsterdam Your gateway to the heart of the city… Located on Prins Hendrikkade, directly opposite Central Station, our two unique hotels offer individual character, with all the benefits of shared facilities, for a truly connected experience.

A taste of science Surprise your guests with new discoveries during your event. Think: cocktails served in test tubes, molecular snacks, edible flowers and nitrogen ice cream. You can also combine your event with additional entertainment in an extraordinary setting, such as drinks by a meteorite or dinner among telescopes.

Plan a flawless event in Amsterdam So you've decided to hold your meeting, conference, convention, trade fair or other event in Amsterdam. Great choice! You have a dazzling variety of venues and accommodations at your fingertips, ranging from straightforward to sophisticated and from trendy to classically elegant. However, having so many options can also be overwhelming. That's why Amsterdam Marketing offers a number of professional services to help domestic and international meeting planners make the perfect choice for your specific crowd, resulting in a flawlessly smooth event. We all know that organising a good meeting, event or convention takes considerable time, effort and an eye for detail. The process often starts with a bid book – a solid foundation for planning your event that can help kick-off the decision-making process. Our Conventions team has extensive experience in coordinating and guiding the entire bidding process, and they can connect you with other relevant contacts and help with letters of recommendation about what makes Amsterdam the ideal conference location. Our team knows all of the top spots in the Amsterdam Area for global events. They will be delighted to provide you with free, professional and no-strings-attached advice, and will connect you with all of the right people and places.

Our website also provides a comprehensive overview to get you started. Our Venue Finder allows you to specify filters – including type and style of location, star classification and group size – to narrow your search. Our Service Finder lets you pinpoint the ideal service providers for your event, including audiovisual support, social programmes like guided tours and canal cruises, and professional event organisers. Our site includes lists of the choicest Amsterdam locations, including fine dining locations for groups in Amsterdam. We are also happy to promote your event on our convention calendar.

New location: Museum Café With its wood interior, natural tones and views of the museum’s floors, the brand-new Museum Café is a perfect and very atmospheric location for any reception, lunch or drinks party. And it also boasts an exhibition about the building’s architect, Renzo Piano.

Unwind at the end of the day in one of our bars, our spa, and enjoy the authentic local cuisine in one of our restaurants. A wealth of connected facilities in a single location, perfectly placed for exploring the city’s finest attractions. Whatever the purpose of your visit to the city, we are Amsterdam… Please do contact us for more information.

If you would like to join NEMO on a journey of discovery, please contact Rob van Esveld and Teun van der Meer for more information or a quote.

T E I

+31 (0)20 531 3150 events@e-NEMO.nl nemosciencemuseum.nl/venuehire

T E I

+31 (0)20 655 1007 groupamsterdam@pphe.com weareamsterdam.nl

Our team creates and publishes various products each year that target the needs of event delegates, including MICE publications, promotional films and brochures. Our Amsterdam Conference City Map is a handy, foldable map that provides an overview of the city’s various districts, public transport options and Park + Ride locations. These promotional materials can be ordered from meetings@ iamsterdam.com. And you can also order eye-catching Iamsterdam merchandise for your events, including Amsterdam mugs, T-shirts, bags and umbrellas from www. iamsterdamgifts.com.

For more information and advice, please do not hesitate to contact us via email: meetings@iamsterdam.com

6 MICEdition Winter 2018

MICEdition print large

Historic Park Plaza Victoria Amsterdam offers 298 newlyrefurbished contemporary hotel rooms. Boutique-style art’otel amsterdam boasts 107 guestrooms, each featuring its own work of art. Together, we share two restaurants, two bars, an illy café, gallery, spa, fitness & wellbeing centre. Combined event and meeting spaces offer flexible solutions up to 200 people. The nine spaces at Park Plaza Victoria is the perfect fit for any type of meeting or event. The everchanging backdrop of art works at art’otel suits perfect for parties, launches and special events.

MICEdition Winter 2018 15

MICEdition print medium

MICEdition print small

Voorbeeld MICE newsletter

media rates 2019 | amsterdam&partners | 27

CITY CARD RESALE

28 | amsterdam&partners | media rates 2019

become a reseller now

General The I amsterdam City Card is the hospitality product of Amsterdam. The City Card offers free admission to over 50 museums, a cruise through the canals, and on all GVB Amsterdam tram, bus and metro lines. Additionally, the user also receives a 25% discount on popular attractions, concerts and in various restaurants. How does the City Card work? The I Amsterdam City Card consists of a chip card and an extensive map. The red chip card can also be used on the GVB Amsterdam transport system. The consumer can choose to purchase a City Card for 24, 48, 72, 96 or 120 hours. See iamsterdam.com/citycard for full details of the product. One product that allows you to put together a variety of programmes for your guests The I Amsterdam City Card offers the possibility to put together a variety of programmes in combination with a hotel reservation or other services. Options include: a cultural arrangement, a Golden Age programme, an Amsterdam & Region programme, a family programme and more! Ordering requirements • Minimum order of 20 City Cards (available in multiples of 10 only) • Unsold I amsterdam City Cards 2019 will be credited if returned to amsterdam&partners before 15 January 2021 selling prices 24 hours

your commission 60

24 hours

Additional promotional products • a free I amsterdam Magazine to give to people buying the City Card • City Card promotional leaflets • A3 City Card sales posters • Multilingual City Card explanation (in German, French, Spanish, Italian, Portuguese, Turkish, Russian, Japanese and Chinese). Resale of I amsterdam City Card • Via Tradetracker, an affiliated platform, it is now possible to (re)sell the I amsterdam City Card online • The reseller earns commission when a visitor to your site clicks through to the City Card site where a transaction was completed • You will receive 3.5% commission on every transaction completed following a clickthrough to your site • We supply a promotional package which includes banners and copy for the correct placement/publication of the I amsterdam City Card on your site • No further administrative actions are required The City Card order form and further information is available on request at partner@iamsterdam.com For further information visit: iamsterdam.com/citycard

your purchase price 24 hours

48 hours

72 hours

96 hours

105

96 hours

120 hours

115

120 hours

109

media rates 2019 | amsterdam&partners | 29

RESEARCH & ADVICE

30 | amsterdam&partners | media rates 2019

tailored data

General amsterdam&partners offers a variety of ways to find out more about residents, visitors and businesses. In addition to a number of general reports, the Business Development & Analytics department can provide three options that can be tailored to your individual needs. Research option 1: tailored visitor survey report In 2019, the Metropolitan Amsterdam visitor survey will be conducted again. The visitor survey provides insight into the customer journey for visitors to the Amsterdam Metropolitan Area. Municipalities or (cultural) institutions have the option to request a tailored report, offering information on visitors to your location. rate Completion of at least 300 interviews at the requested location Analysis of results Report in PowerPoint, providing a detailed overview of the visitor experience at your location

8,800

description

rate

number

rate

100,- per hour

35 hours

3,500

4.50 per complete response

600 completes

Projectmanagement* Complete

6,200

VAT 21%

1,302

Total

7,502

* Including advice when putting together the list of questions, programming the list of questions, translation in six (or more) languages, analysis and reporting.

Research option 3: your Analytics It is also possible to hire our Data Analysts for specific consultancy projects: • Assessing what data is already available within your organisation • Is there potential for improvement? • Providing advice for your data and potential (future) uses Rates (in euros excl. of VAT) rate per hour

Presentation of results by a data analyst

Research option 2: the amsterdam&partners panel The amsterdam&partners panel consists of more than 3,500 members, Varying from residents to international visitors to the Amsterdam Metropolitan Area. Do you have a question or promotional material you would like to test, which could benefit from the panel members’ view? We can set up a research session with the amsterdam&partners panel.

2,700

subtotal

Survey of existing data

105

Data improvement

105

Data analysis: review and advice

135

Rate €4.50 per completed response + €100 project management cost per hour. Panel research example including price indication Museum X would like to test its marketing material for a new exhibition. Panel members receive the exhibition copy and potential images. The questionnaire consists of approximately 20 questions and is distributed among 200 Amsterdam residents, 200 Dutch nationals and 200 international visitors.

media rates 2019 | amsterdam&partners | 31

WORKSHOPS

32 | amsterdam&partners | media rates 2019

knowledge organisation

General For more than thirteen years, amsterdam&partners has continued to build on Amsterdam’s city marketing. In partnership with governments, cultural institutions, businesses and educational institutions, we work to improve Amsterdam’s liveability, prosperity and desirability.

A selection of our offer • Place-branding and marketing • Development of workshop programmes • Hospitality Workshop • Social Media Workshop

We are happy to share the experience and knowledge that amsterdam&partners has built up over the years with other cities, businesses and organisations.

Workshops are arranged on request. All workshops are customised and can be given on location. For further information on workshops, send your e-mail topartner@iamsterdam.com

knowledge organisation amsterdam&partners is an organisation with access to specialist knowledge in the field of city marketing. We have built this knowledge over the last thirteen years across a variety of sectors within city marketing. We aim at developing continuously and to keep our knowledge up-to-date in the different sectors. This makes amsterdam&partners a dynamic environment, where knowledge is gathered and put into practice. Over the years, we have been asked to formulate advice to a variety of organisations, cultural institutions, businesses, etc.

Tailored workshops Naast de workshops die wij kunnen verzorgen, worden wij geregeld uitgenodigd om een op maat ontwikkelde presentatie te geven of een kennissessie te begeleiden toegespitst op het voorliggende onderwerp, vraagstuk of uitdaging. Voor meer informatie, stuur een mail naar partner@iamsterdam.com Speakers See our list of speakers at: www.iamsterdam.com/nl/over-ons/amsterdam-en-partners/sprekers-en-workshops For further information, send your e-mail to speakers@iamsterdam.com

In order to offer this knowledge on a qualitative and large scale, we have decided to offer workshops for partners, municipalities, cultural institutions, city marketing organisations and businesses in the Netherlands, in which we combine and present the most interesting and topical requests for advice and guidance. A unique peek behind the scenes at amsterdam&partners! Workshops Our interactive workshops provide an introduction to taking an integrated approach to place-branding and marketing. Our experts will explain how to approach a city or area, as a living organism using theory, strategy, real-life examples of successful and less successful approaches and cases studies that will allow you to get straight to work.

media rates 2019 | amsterdam&partners | 33

specifications Uitkrant

Uitmail

I amsterdam Store

Specifications • 64 inside pages, 4 cover pages, stapled • Inside page paper: 80 grams wood free offset • Cover paper: 170 grams wood free Maco Sat • Adhere to measurement of chosen ad • Magazine specifications: Type page: 210 x 276 mm, type area: 185 x 252 mm For ads without a border, include a 5mm bleed for trim • Material: certified PDF (no Pantone colours, image resolution 300 dpi)

E-flyer specifications/tip small • Title 38 characters max incl. spaces • Location: 20 characters max incl. spaces • Play period: 20 characters max (incl. spaces) • Body text: 190 characters max (incl. spaces) • Image: 277 x 150 pixels (WxH)/ 72 dpi • Video: preferably HD format (for e-flyer only) • Method: upload your video to YouTube and send the link to us.

Information Are you interested in an Isle, Window or Wall display? Send your e-mail for further information to partner@iamsterdam.com

Deadlines

E-flyer specifications/tip large • Title 38 characters max incl. spaces • Body text: 150 characters max (incl. spaces) • Image: 585 x 325 pixels (WxH)/ 72 dpi • Video: preferably HD format (for e-flyer only) • Method: upload your video to YouTube and send the link to us.

edition

reservation

material

publication date

June

Wed 01-05

Thur 09-05

Thur 23-05

July/Aug

Wed 29-05

Thur 06-06

Thur 20-06

Sep

Wed 31-07

Thur 08-08

Thur 22-08

Oct

Wed 28-08

Thur 05-09

Thur 19-09

Nov

Wed 02-10

Thur 10-10

Thur 24-10

Dec/Jan

Wed 30-10

Thur 07-11

Thur 21-11

* Please note: For advertisements on the cover, material must be supplied one week earlier.

Sizes size wxh in mm 1/1 page 1/2 page portrait 1/2 page landscape

210 x 276 95 x 255 195 x 125

1/4 page

95 x 125

IM small

35 x 50

IM large

73 x 50

Delivery address for materials materiaal@iamsterdam.com

34 | amsterdam&partners | media rates 2019

Banner specifications • vertical banner: image: 300 x 470 pixels, max 50 kB, jpg • rectangle banner: image: 640 x 240 pixels, max 50 kB, jpg Agenda website delivery specifications • 1800x1200 pixels, max 50 KB, jpg • copy for agenda item website including Dutch & English version • max. 300 words For all types of advertisements • provide the desired URL link • Flash banners or animated GIFs are not possible Deadline Five working days prior to distribution Delivery address for materials uitmail@iamsterdam.com (cc to account manager)

specifications I amsterdam Store narrowcasting

iamsterdam.com

I amsterdam Store narrowcasting consists of: • In-store full HD video wall, consisting of nine connected 55-inch screens, with a diagonal measurement of more than four metres. • Two separate 42-inch full HD shop window screens • Landing page of four self-service iPads, with a click-through to your website, webshop or reservations module

Banner specifications • Image: max 95 KB • Adhere to the measurement of the selected banner type. • Provide an image (GIF, JPG or PNG) to this end. Animated images are also possible. • Also deliver a back-up for display on mobile devices (table, smartphone, iPhone, iPad). • provide the desired URL link

Specifications • You can supply static images in JPEG format. • The image is landscape format, 1920 x 1080 pixels (w x h) with a maximum file size of 5MB. For good readability we advise font size 40 up to a maximum of font size 70. • Moving images: video should be supplied as an MP4 file, resolution 1920 x 1080 pixels (w x h). When playing video, sound is not possible. • URL for landing page on iPads. • amsterdam&partners reserves the right to refuse presentations or to adapt them in consultation. • Updates systematically take place on Mondays. Run time • Gemiddelde looplengte etalageschermen: 3 minuten zichtbaarheidsduur 2x5 seconden • Gemiddelde looplengte video wall: 6 minuten zichtbaarheidsduur 1x5 seconden Bookings 10 werkdagen voor startdatum via partner@iamsterdam.com Delivery address for materials 7 working days prior to the start date via partner@iamsterdam.com

size wxh

type of advertisement Billboard

Regular set of banners

970x250 Medium rectangle Large rectangle Large leaderboard Leaderboard Medium leaderboard

300x250 336x280 970x90 728x90 720x300

Video ad header position specifications • Run time at least 1 month • Maximum 4 advertisers per run • Material: HD video, no text in image • Video length: max 10 sec. • Size: 1980x1020 h.264 codec Deadline Five working days prior to campaign period Delivery address for materials Banners: partner@iamsterdam.com (cc to account manager; except for Agenda advertisements) Video ad: informatie@iamsterdam.com & partner@iamsterdam.com (cc to account manager) Highlighted item specifications • Place your event on our site via https://www.iamsterdam.com/aanleveren • Image: 1800x1020 px, max 50 kB, JPG • PLEASE NOTE: No flash banners or animated GIF options No text in image • Delivery date for materials: minimum of 1 week prior to start of campaign • Partners can log-in via NDTRC database

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specifications Out of home- MUPI B-side Poster networks Specifications • Format 118,5 x 175 cm • Rotating: 230* posters for each campaign, per week • Fixed: 125* posters for each campaign, per week * this additional delivery is necessary for distribution across 15 districts. Submit • Flat on pallet, clearly stating the campaign week, number of posters and including the campaign picture • Between 07.00 am and 3.00 pm • Address: JCDecaux Nederland BV, Zenderstraat 27, 1324 KR Almere • Contact: Internal Sales Dept , 020 - 660 75 00, verkoopbinnen@jcdecaux.com • If not submitted 1 week before the start of the campaign, € 400 will be charged for additional costs. Digital screens Specifications • Dimensions: 1080 x 1920 pixels high (16:9) • Delivery: Content – rotate 90 degrees. • Frame rate: 25 frames per second • Image: size: JPG, GIF, PNG, no animated GIFs • Image: Colour coding: RGB • Video: format: MPEG-4/.mp4 • Video: Audo: none Delivery address for materials No later than 4 working weeks prior to the start of the campaign to: brand@iamsterdam.com and partner@iamsterdam.com Contact: Internal Sales Dept 020 - 660 75 00, verkoopbinnen@jcdecaux.com If campaign material is delivered later than one week prior to the start, a surcharge of €400 (excl. of VAT) will be payable.

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Out of home - A0 Media Sponsor inclusion • In an area of up to 330 px wide x 110 px high, placed at the bottom of the film* • This pertains to commercial sponsor logos; for municipal logos etc., this restriction does not apply* • Messages of commercial, political content and/or religious components/significance are contractually excluded, as well as personnel recruitment and fundraising. * JCDecaux reserves the right not to place posters that do not comply with the required specifications.

Use of ‘I amsterdam’ branding Prior to using ‘I amsterdam’ in production, it should first be checked by our designers. Send the file to brand@iamsterdam. com We do our best to respond within three working days. Please take this into account in your planning, including possible adjustments to the lay-out that may be required. The brand manual can be found by clicking on this link. The logo is included as an attachment. Please ensure that all materials using the ‘I amsterdam’ slogan are approved prior to use. Messages of commercial, political content and/or religious components/significance are contractually excluded, as well as personnel recruitment and fundraising. Please note A PDF of the poster must be sent for checking, four weeks prior to the start of the campaign, to: partner@iamsterdam.com

Poster A0 format Specifications • File format: width 84 cm x height 119.6 cm • Final format: width 84 cm x height 118.8 cm • View format: width 80 cm x height 114 cm • Resolution: 300 DPI • Colour mode: CMYK • File type: Certified PDF Submit • Material: min. 115 gr. and max 160 gr. paper/with blueback. • Counter-pressure: No • Number: according to entry + 30% reserve • Posters must be submitted no later than 4 weeks before the starting date of the campaign, stating the campaign name and the project number. • Submission is at the customer’s expense and risk. Submission address partner@iamsterdam.com Poster A1 format Specifications • File format: width 59.8 cm x height 84.4 cm • Final format: width 59.4 cm x height 84 cm • View format: width 59.4 cm x height 84 cm • Resolution: 300 DPI • Colour mode: CMYK • File type: Certified PDF Submit • Material: 135 gr. glossy paper/no blueback • Counter-pressure: No • Number: according to entry • Posters must be submitted no later than 4 weeks before the starting date of the campaign, stating the campaign name and the project number. • Submission is at the customer’s expense and risk. Submission address partner@iamsterdam.com

specifications Out of home - A0 Media

Out of home - CS Digital Media

Out of home - Schiphol Airport

Billboard Poster Specifications • File format: width 332.8 cm x height 236.8 cm • Final format: width 332 cm x height 236 cm • View format: width 332 cm x height 236 cm • Resolution: 300 DPI • Colour mode: CMYK • File type: Certified PDF

Specifications • Ratio: 9:16 • Extension: MPG4 • Codec: H264 • Resolution: 1080 x 1920 • Max. bit rate: 8000 kbps • Aspect ratio: square • Frame rate: 25 per second • Format: portrait / landscape

Specifications Digital 000 Schiphol Specifications • size: 1080 x 1920 pixels (portrait) • file type: GIF/JPG • max. file size: 4 mb Digital Reclaim Network • size: 1920 x 1080 pixels (landscape) • file type: AVI/MPEG4 • max. file size: 10 mb Astrovision • size: 1368 x 768 pixels (landscape) • file type: AVI/MPEG4 • max. file size: 10 mb Digital Plaza Package • size: 1080 x 1920 pixels (portrait) • file type: JPEG (72 dpi and sRGB colour profile) • max. file size: 4 mb per image Digital Triangle Package Reclaim • size: 1920 x 1080 pixels (landscape) • file type: AVI/MPEG4 • max. file size: 10 mb

Submit: • Material: 120 gr. paper/no blueback • Counter-pressure: No • Number: according to entry + 30% reserve • Posters must be submitted no later than 4 weeks before the starting date of the campaign, stating the name of the campaign and the project number • Submission is at the customer’s expense and risk. Submission address partner@iamsterdam.com

Submit The ready made campaign slogan must be in the possession of CS Digital Media for the attention of the Traffic Department no later than 5 business days before the first broadcasting date. We recommend sending large attachments exceeding 5 MB via wetransfer.com. If the submitted documents do not meet the following specifications they may be rejected for broadcasting. Submission address: partner@iamsterdam.com & traffic@csdigitalmedia.nl

Use of I amsterdam branding The use of the I amsterdam branding is mandated by Schiphol Media. Sponsor inclusion • Logos of commercial parties may be included in artwork by prior agreement. • Webshops, shopping centres, etc. are excluded. Schiphol reserves the right to disapprove artwork. Deadlines • Deadlines: Bookings five working days prior to start date. • Material: three working days prior to start date. Delivery address for materials partner@iamsterdam.com

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specifications I amsterdam Magazine

Narrowcasting visitor centres

MICEdition & newsletter

Specifications • 80 inside pages, 4 cover pages, lumback • Inside page paper: 80 grams UPM Star Silk • Cover paper: 170 grams wood free Maco Sat with silk UV coating • Adhere to measurement of chosen ad • Magazine specifications: Type page: 210 x 276 mm, type area: 185 x 252 mm For ads without a border, include a 5mm bleed for trim • Material: certified PDF (no Pantone colours, image resolution 300 dpi)

Specifications • Static image (options 1 and 2): You can supply static images in JPG format. These should be a landscape image of 1920x1080 pixels (w x h) • Moving image (option 3): video should be supplied as an MP4 file, resolution 1920 x 1080 pixels (w x h). When playing video sound is not possible. • For good readability, we advise you to use a font size of 40 or larger and no more than 100 characters per 10 seconds of run time. • amsterdam&partners reserves the right to refuse presentations or to make adjustments in consultation. • Updates take place automatically on the first day of the month. A different start date can be negotiated. • advertisements that are provided in accordance with specifications can be placed within five working days.

MICEdition Specifications • copy: 180 (small), 220 (medium), 300 (large) words • Photo: high resolution

Deadlines edition

reservation advertorials

reservation advertisement

material advertorials

material advertisement*

publication date

Juni/July/Aug

09-04

15-04

16-04

26-04

23-05

Sept/Oct/Nov

09-07

15-07

16-07

26-07

22-08

Dec/Jan/Feb

08-10

14-10

15-10

25-10

21-11

* Please note: For advertisements on the cover, material must be supplied one week earlier Formaten size wxh in mm 1/1 pae 1/2 page portrait 1/2 page landscape

210 x 276 90 x 252 185 x 125

1/4 page

90 x 125

IM small

35 x 50

IM large

70 x 50

Delivery address for materials materiaal@iamsterdam.com

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Deadlines Deliver materials (ready to go): 7 days prior to the information screen update Delivery address for materials partner@iamsterdam.com narrowcasting@iamsterdam.com

MICE newsletter specifications • copy: 180/220/300 + 100 words • Photo: landscape, high resolution Delivery address for materials partner@iamsterdam.com