MICEdition Winter 2019

Winter 2019-2020 Amsterdam: the place to meet MICEdition: find inspiration for your next event

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The Spa Waiting Area at Andaz Amsterdam Prinsengracht

Welcome to the Amsterdam Area!

We are proud to present our new MICEdition. As you will notice we changed format and design which gives it a fresh and modern look and feel.

With MICEdition, we inform and inspire you about the possibilities offered by the metropolis of Amsterdam as a destination for meetings and conventions.

At amsterdam&partners we actively contribute to the liveability, attractiveness and prosperity of the Amsterdam Area. We help the city become more sustainable and inclusive by improving its reputation, showing you the real USPs and by guiding residents, visitors and businesses alike.

Contents

4 About Us 6 New in Amsterdam 10 Be Inspired 16 Life Sciences & Health 22 Be Inspired 28 Nice to Know 31 Column 32 Be Inspired 38 Amsterdam Area 40 The City 44 RAI Amsterdam 46 Air France and KLM 48 IBC & Amsterdam 52 Be Inspired 58 Worth a Visit 62 Be Inspired 70 MICE Partners 71 Colophon

Every year, conferences, events and meetings of all sorts and sizes choose Amsterdam as their host city. Possible venues range from large convention centres – such as the RAI Amsterdam Convention Centre and the Johan Cruijff ArenA – to smaller atmospheric gems like the Beurs van Berlage and the stately 17th century Museum van Loon.

Furthermore, the city boasts hundreds of top-notch hotels, many with event facilities, and we can also suggest beautiful country retreats in the region. As a global hub for knowledge and culture, Amsterdam offers so much more than just a venue.

We can help you to add value to your event by connecting you with local universities, companies, startups, and cultural and knowledge institutions. Let us help you in making your event a true success and improve the lives of local Amsterdammers and businesses.

We hope that you will be inspired by our beautiful new magazine! And do reach out to us if we can help in any way!

Geerte Udo CEO amsterdam&partners

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About Us

Free, professional and no-stringsattached advice

Plan a flawless event in Amsterdam

Why do so many event planners cherish Amsterdam as their destination of choice?

The reasons are plentiful: cobbled streets and stunning canals steeped in rich history, top-notch culture, state-of-the art meeting spaces and excellent connectivity to every corner of the world. When it comes to organising events of any size, Amsterdam offers a dazzling array of venues and accommodations, ranging from straightforward to sophisticated, and from trendy to classically elegant. amsterdam&partners Too many excellent options can also be overwhelming. That’s why amsterdam&partners offers a variety of professional services to help meeting planners make the perfect choice for your specific crowd and a successful, flawlessly smooth event.

It’s no secret that organising a good meeting, event or convention takes considerable time, effort and an eye for detail. The process often starts with a bid book – a solid foundation that

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can help to streamline the planning of your event. Our Meetings & Conventions team has extensive experience in coordinating and guiding the entire bidding process, and can hook you up with relevant contacts and letters of recommendation that explain why Amsterdam is the ideal conference location.

Our team also knows all of the top spots in the Amsterdam Area for global events.

They will happily provide you with free, professional and no-strings-attached advice, and connect you with all of the right people and places.

Our website provides a comprehensive overview of the choicest Amsterdam locations, including fine dining destinations for groups. You can further narrow down the search with our Venue Finder, which allows you to specify filters such as type and style of location, star classification and group size. We’ll also help you link up with the ideal service providers for your

event. For example: audio-visual support, professional event organisers, and social programmes such as guided tours and canal cruises. Finally, we will promote your event in our online calendar along with other world-class conventions, events and trade fairs.

Promotional materials Our team creates and publishes various products that target the needs of event delegates, including MICE publications, promotional films and brochures. Our handy Amsterdam City Map provides an overview of the city’s various districts and public transport options. We also provide other eye-catching I amsterdam merchandise for your events, including mugs, T-shirts, bags and umbrellas from iamsterdamgifts.com.

For more information and advice, please contact us via meetings@iamsterdam.com or visit our web page iamsterdam.com/en/ business/meetings.

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New in Amsterdam The hottest and most dazzling newcomers

ORIOLE Housed in the uber-elegant Sofitel Legend The Grand Amsterdam hotel in the old centre of Amsterdam, the newly-opened Oriole garden bistro – lush and green inside as well as on the outdoor terrace – is a feast for the eyes. The Mediterranean menu – featuring fresh ingredients, honest flavours and mouth-watering original cocktails – offers a feast for the other senses as well. Enjoy a lovely aperitivo on the terrace, a quick yet sophisticated lunch, or a festive Mediterranean dinner with a big group of friends. oriolebistro.nl

RESTAURANT WILS Restaurant Wils offers dishes based on the true primal force of the kitchen: fire! Star chef Joris Bijdendijk has put together a unique menu at this new restaurant (with its fitting view of the adjacent Olympic Stadium’s flame tower) that includes vegetables, meat, fish and desserts with some element of fire preparation.

Fresh bread is baked every day on the premises They also have a private dining area with live cooking for up to 18 people. restaurantwils.nl/home/english

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NHOW AMSTERDAM RAII The 25-storey nhow Amsterdam RAI hotel will be a stylish addition to the city when it opens in the first quarter of 2020. Situated close to RAI Amsterdam Convention Centre, guests will enjoy a harmonious blend of contemporary art, design, culture and gastronomy. The 650 luxury rooms boast stunning views of the city, rain showers, flat-screen LED TVs, espresso machines and free Wi-Fi. The innovative building also includes a TV studio, gallery, sculpture garden, spa, restaurant and bar, and a multifunctional area on the 11th floor that transforms from a breakfast nook into an event space. An additional 700m2 of meeting and conference space makes nhow the ideal venue for business events. nhow-hotels.com

CITIZENM AMSTEL AMSTERDAM If you’re in search of absolute simplicity, the new citizenM Amstel Amsterdam is just the hotel for you. Instead of a lobby, relax in a living room filled with designer furniture, books, art pieces and a cocktail bar. The hotel counts 88 streamlined rooms, each featuring an enormous bed, powerful shower, MoodPad to adjust light and temperature, iMac for personal use, and superfast free Wi-Fi. CanteenM serves comfort food from around the world 24/7, and night owls can pop in for a midnight cappuccino.

Centrally located, well connected, and just a short walk to the gorgeous Amstel River.

citizenm.com/destinations/amsterdam/amstel-amsterdam-hotel

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New in Amsterdam

FONDUEI What could be cosier than a shared cheese fondue amid the urban green of the Westerpark? From 1 November until 1 March, FONDUE, the new cheese fondue restaurant ‘extraordinaire’, will serve the most mouth-watering French, Swiss and Dutch fondues in combination with an excellent wine selection. Around Christmastime you can also enjoy a ‘cheese fondue to go’ as you twirl around the park’s ice-skating rink. FONDUE welcomes groups to enjoy what is a most excellent antidote to a long day of meetings! dekaaskamerfondue.nl

CAPITAL C AMSTERDAM Capital C Amsterdam is where design, digital, media and art unite. Housed in the historic Diamantbeurs building, the former headquarters of Amsterdam’s diamond trade, this iconic site breathes creativity and entrepreneurship following its loving restoration and transformation into a centre for the creative industry.

The venue offers a variety of creative workspaces and original meeting rooms decorated by top designers.

Event rooms include the top-floor High Light space with its giant glass dome that provides guests with an impressive view over Amsterdam, and the stunning Skyscape room with a monumental curtain that transforms into a projection screen. capitalc.amsterdam

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New in Amsterdam

YOTEL AMSTERDAM Sustainability is at the heart of the design of YOTEL Amsterdam, a new cutting-edge hotel featuring 204 hip ‘cabins’. The hotel is designed around the KOMYUNITI concept, bringing people together in a restaurant and bar as well as space to work and relax. Located alongside a tributary of River IJ in Amsterdam Noord (North), YOTEL is a scenic five-minute boat transfer from the city centre. The hotel has riverside access with easy water taxi availability, extensive gardens and an outdoor deck for relaxing. YOTEL also features a unique circular water system to collect, store, filter and re-use water. yotel.com/en/hotels/yotel-amsterdam

NAZKA AMSTERDAM Since June 2019, upscale Peruvian cuisine has found a home in Amsterdam’s De Pijp neighbourhood, in the new NAZKA restaurant. With a unique blend of Japanese, Chinese, Criollo and Andean food traditions – spiced with exotic flavours from Peru’s vastly varied ecosystems – the unifying theme at NAZKA is Sabor de la Vida, or ‘the taste of life’. nazka.nu

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Be Inspired

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The Royal Concertgebouw A Splendid Venue for Your Event The centrally located Royal Concertgebouw (Royal Concert Hall) is an inspiring location for events, dinners and meetings. The breathtaking historical building has played host to many of the world’s most famous musicians, and this heritage informs your experience. With excellent parking facilities, two conference halls and up to ten breakout rooms to accommodate up to 2,500 guests, the Royal Concertgebouw is the largest conference hall in midtown Amsterdam.

Sustainable events – BREEAM certification The Royal Concertgebouw has developed a sustainable strategy that will help it to reduce its footprint and lower food waste by 25% and energy-use by 40% within the next five years. We are the first concert hall with a BREEAM certificate.

Sustainable caterers The Royal Concertgebouw works with a variety of high-quality sustainable caterers who can offer catering possibilities such as (sit-down or walking) dinners, lunches and snacks.

Technical suppliers We work with a couple of high-quality technical suppliers, who can equip your meeting according to your wishes. Most of our rooms are already equipped with a beamer, screen and sound system.

Please call Laura Beenders or Roos van der Donk from the sales department for further assistance.

Theatre style: 50 - 1,900 people Sit-down dinner: 100 - 550 people Reception / standing dinner: 1,000 people 10 breakout rooms Free high-speed Wi-Fi T + 31 (0)20 573 0454

E sales@concertgebouw.nl

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Apollo Hotel Amsterdam, A Tribute Portfolio Hotel Bodon, La Grande Brasserie Say goodbye to 2019 or ring in the new year with your colleagues, business relations or customers. Surprise all your guests with the elaborate interior of The Living Room by Bodon, La Grande Brasserie, which is richly decorated with Christmas decorations combined with a beautiful blend of marble, vintage and gold.

Step into Bodon, La Grande Brasserie and imagine yourself in France: the dishes are traditional and artisanal; the interior, ex-

T +31 (0)20 570 5397

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travagant. You will find yourself surrounded by a blend of materials from the 1950s and 1970s, combined with the colours of the 1960s from floor to ceiling.

The meeting & events team of Apollo Hotel Amsterdam will assist you in organising end-of-year dinners, New Year’s receptions or other extraordinary moments with a special menu. Everything will be arranged, right down to the smallest detail.

E meetings.apolloamsterdam@apollohotels.nl

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Andaz Amsterdam Prinsengracht Creative Meetings in Creative Spaces With Andaz Amsterdam Prinsengracht, situated in the heart of Amsterdam’s canal ring, allow creative meetings and events to unfold as your delegates come together to collide, collaborate and celebrate in some of the most inspiring spaces in the city. Choose from several stylish Studios totalling 575m2, each with a playful Dutchinspired design by legendary local designer Marcel Wanders. From boardroom meetings and energising conferences to fashion

T +31 (0)20 523 1234

E amsaz-rfp@andaz.com

shows or brand presentations, anything is possible #WheninAndaz. During events, delegates can enjoy bespoke coffee breaks and vibrant lunch buffets, or meet our chefs to choose picture-perfect dishes from the hotel’s Bluespoon Restaurant. Looking for something extra? Why not enhance your event with a Cocktail Masterclass by the award-winning team at Bluespoon Bar, a Yoga Session, or even a Chef Workshop in the hotel’s iconic Wonderland garden.

I amsterdamprinsengracht.andaz.hyatt.com

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Olof’s A Hidden Gem in the Heart of Amsterdam Meet Olof’s. Olof’s is based in the Saint Olof’s Chapel, which dates from the 15th century, making it the oldest chapel in Amsterdam. You will find this beautiful venue hidden in the bustling heart of Amsterdam’s city centre. The interior combines a modern style with historical elements, resulting in an extraordinary atmosphere.

This stylish 463m2 space can be decorated to your wishes, for any event – from a successful meeting to a festive dinner or sparkling party.

An impressive entrance is the best start.

Your guests can be welcomed at Olof’s own entrance on the Zeedijk or in the foyer connecting the chapel to the NH Collection Amsterdam Barbizon Palace hotel. Besides Olof’s, we have several other meeting rooms suitable for breakouts or meetings.

And since Olof’s is part of NH Collection

Amsterdam Barbizon Palace, your guests can spend the night in style too.

An inspiring venue is a good start, but no event would be complete without a fine dining experience. With his culinary wizardry, our Michelin-starred chef Chris Naylor will enhance absolutely any event.

Already dreaming of your next event? We have plenty of ideas to offer, but it’s your ideas that really interest us.

Olof’s is part of NH Hotel Group, and the chain offers other unique venues in Amsterdam. These include the impressive Wintergarden in NH Collection Amsterdam Grand Hotel Krasnapolsky, the event spaces with stunning views on the 23rd floor of the colourful nhow Amsterdam RAI (Jan. 2020) and The Greenhouse at NH Amsterdam Schiphol Airport.

Cocktail: 400 people, or 520 including balcony Theatre style: 300 people, or 330 including balcony T +31 (0)85 902 2300

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E nhmeetingsales.nl@nh-hotels.com

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I nh-hotels.com/meetings

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Life Sciences and Health Amsterdam is a magnet for global conferences on cutting-edge topics

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Science that saves lives How the Amsterdam Area’s remarkable ecosystem helps its Life Sciences & Health cluster to the world top – and its plans for extending its residents’ lives by two years. text Hans Kopps

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Newcomers

In November 2018, US-based Alnylam Pharmaceuticals announced it was expanding its operations in the Netherlands by opening new offices in the Amsterdam Area.

The world leader in RNAinterference therapeutics for genetically-defined diseases chose its location after careful deliberations, says CEO Barry Greene. ‘This is a testimony to the country’s vibrant biotech ecosystem and to its attractive environment, which makes it possible for companies with groundbreaking innovation to flourish.’

Start-up 3EGA also has plans to flourish. The company has found its way to the investment and business networks needed to realise its groundbreaking ideas for a depression-treating methodology. 3EGA aims to help therapists with early identification of psychological disorders and in making evidence-based decisions in medication management.

According to Milena Cukic, founder and owner, her company’s success was helped by the support of the Amsterdam Health and Technology Institute and the HealthInc programme, an accelerator for early-stage HealthTech start-ups. ’I think we will get there, it simply takes time,’ she says.

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The scale-up of Kite Pharma is a prime example of how the ecosystem of the Life Sciences and Health sector (LSH) in the Amsterdam Area helps a company grow and flourish faster than expected.

The daughter of California-based biopharma giant Gilead Sciences decided four years ago to set up a research team of immunotherapy specialists in Amsterdam Science Park, chosen for its rare combination of affordable office space, start-ups in bioscience, e-health and deep learning, and easy access to the wet labs and other essential research facilities of the nearby University of Amsterdam medical campus.

In the years since, the team has made a breakthrough in cancer research, with the Netherlands Cancer Institute (NKI) as one of its promoters. Kite Pharma’s T-cell immunotherapy reprogrammes the immune cells of cancer patients to recognise cancer cells and eliminate them.

Kite Pharma is also investing in a state-of-the-art manufacturing facility for its cancer cell therapies at SEGRO Park Amsterdam Airport in Hoofddorp. When announcing the investment, Gilead’s CEO at the time, John Milligan, said: ‘This facility will enable us to manufacture personalised cell therapies close to the patients who will receive them, potentially shortening the turnaround time for people who urgently need care.’

What started as a research project in Amsterdam Science Park will by 2020 evolve into a 117,000 m2 high-biotech production facility, creating 300-plus jobs and making the developed immunotherapy available to cancer patients around the world. Flourish indeed.

STANDING OUT The ecosystem of life sciences and health-related activities in and around the Amsterdam Area is vibrant and remarkable in numerous ways. But it most stands out compared to the other 230 LSH-clusters worldwide because of its high degree of interconnectivity and its low thresholds.

There are some 300 companies in the Amsterdam Area involved in a wide variety of health-improving activities, including med-tech manufacturers Stryker Corporation and Philips, and (bio)pharmaceutical brands Novartis and Genzyme. Pioneers in e-health applications, such as Castor EDC, gather in one of the region’s four science parks designed to facilitate their scale-up, with a network of

service providers that grows with the ecosystem in size, number and professionalism.

Although their business perspectives differ, all are drawn to the region’s superior infrastructure – both physical and digital – an international-oriented talent pool and relatively easy access to both a rich source of independent scientific research and public medical data.

‘THE AMSTERDAM AREA’S There are two ECOSYSTEM OF LIFE academic medical centres, which SCIENCES AND HEALTHhave merged to RELATED ACTIVITIES IS VIBRANT AND REMARKABLE’ form Amsterdam UMC, and a specialised cancer research institute (NKI/ Antoni van Leeuwenhoek) within a five-mile radius from the heart of the capital. Together, they produce the third-largest health-related scientific output in the world, in addition to the necessary patient data for clinical and bio-medical research.

CLOSE TO THE GATEKEEPER By the end of 2018, the ecosystem was given an extra boost when the European Medicines Agency (EMA) moved from London to Amsterdam following the UK’s decision to leave

the EU. The EMA does roughly for continental Europe what the FDA (Food and Drug Administration) does for the US: It decides whether new medicines and therapies should be allowed access to European markets, and supports health-related developments and innovations.

That the EMA is located on the doorstep of the LSH-cluster means the complex approval process for new medicines and therapies can be observed, and guided if needed, from close by. This has the potential to considerably shorten the time to market for new products and treatments, and it is a proven nucleus for new activities. ‘Many companies like to have offices close to us,’ says EMA’s Executive Director Professor Guido Rasi. ‘It happened in London, and it will happen in Amsterdam, too.’

Professor Rasi’s prediction is proving true.

Following EMA’s announcement that it would set up shop in Amsterdam, legal firm Bird & Bird opened an affiliate in Amsterdam’s Zuidas business district, where EMA will be located when its permanent home is completed at the end of 2019. As a specialist in patent rights, Bird & Bird wants to be close to the gatekeeper of European markets.

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Professors Guus van Dongen and Bert Windhorst

life sciences and health

Pharmaceuticals firm Novartis is also moving its Dutch operations to the Amsterdam Area in EMA’s wake.

LOW TRESHOLDS Another competitive advantage of the Amsterdam Area ecosystem is its accessibility, as seen in the creation of the Amsterdam UMC Imaging Center. Professors Guus van Dongen and Bert Windhorst, renowned specialists in radiology and ‘THE AMSTERDAM AREA nuclear medicine, have IS ONE OF THE WORLDʻS brought together every known cutting-edge MOST ATTRACTIVE imaging technique LOCATIONS FOR LSH to one location on ORGANISATIONS’ the Amsterdam UMC Medical Center’s campus. This shortens the waiting time for patients in need of MRI-, CT- or PET-scans and improves the quality of medical diagnoses; it also enables attending physicians to observe the effects treatments

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have on patients in real time – a big step up for healthcare in Europe.

In doing so, they’ve also created a unique lab allowing pharmaceutical and biopharma companies to reduce their research time while cutting costs. ‘Using our imaging facilities, by far the most sophisticated in Europe, makes it possible for them to establish at an early stage whether a newly-developed medicine or treatment is doing what it is expected to do, and especially, what it is not supposed to do,’ explain Windhorst and Van Dongen. ‘Knowing this shortens the expensive development process by at least half a year, reducing costs considerably.’

It is essential for the Amsterdam UMC Imaging Center to cooperate closely with companies interested in using its facilities.

The contributions of these commercial partners are vital to making the expensive project feasible in the long term. And their numbers are growing.

The Rotterdam Connection

BIRTHDAY GIFT Being among the world’s top five most attractive locations for LSH organisations also brings new challenges.

In order to keep pace with competing top-ranking clusters in places such as Cambridge, UK, or Boston in the US, an action plan for future next steps was drawn up under the supervision of the Amsterdam Economic Board – the agency tasked with strengthening collaborations between businesses, knowledge institutes and government organisations – and a committee hosted by former minister and UMC chairman Wouter Bos, who now heads the government’s new development and investment institution Invest-NL. And its ambitions are high. Amsterdam celebrates its 750th birthday in 2025, and as a birthday gift to its inhabitants, city officials want to extend the average life expectancy of all their residents by two years. But it needs the help of local life sciences and health companies to meet its goal .

‘We add a new dimension by combining the strength of our data science cluster with that of the LSH ecosystem,’ says Jeroen Maas of the Amsterdam Economic Board. ‘The future is in preci‘THE AMSTERDAM AREA sion health. This demands a close collaboration between REMAINS A WORLD the two. Applications based LEADER IN INNOVATIVE on artificial intelligence MEDICINES AND (AI) and deep learning will TREATMENTS’ change the world of both cure and care immensely by setting new standards for both health prevention and clinical and pharmaceutical treatments to be customised for individual patients.

We want to create business examples of the successful integration of data and medical science here.’

The Amsterdam Area already has all the key elements needed, and they’re only growing. The region has a strong track record in data collection, machine learning and data ethics. And as home to one of the busiest Internet crossroads in the world, global connectivity is practically guaranteed. Happy birthday, Amsterdam!

Neighbouring the Amsterdam Area’s ecosystem is the Amsterdam-Rotterdam LSH cluster. GE Healthcare opened a representative office at Cambridge Innovation Center Rotterdam, in the former Groot Handelsgebouw. ‘We want to get closer to our key customers, one of which is Erasmus Medical Center,’ explains Country Imaging Sales Manager Jawad Handizi. ‘We have 10 MRs installed [there] and a high-end cyclotron. If needed, I can just hop on my bike and cycle over to be with them now. Besides, we have developed a close partnership that enables us to innovate based on their broad clinical experience.’

Another advantage of being part of the Rotterdam-extension of the Dutch LSH-cluster is that Handizi and his colleagues get the opportunity to meet potential future partners who excel in artificial intelligence (AI) and deep learning. ‘As a med-tech manufacturer, GE Healthcare is based on three pillars: Diagnostics, therapeutics and monitoring,’ he says. ‘The next generations of these appliances will be powered

by AI, and machine and deep learning. It is important to be challenged in these fields. And since there are over 250 start-ups around us, this is where that happens.’ Many can also be found in the nearby Leiden Bio Science Park.

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Be Inspired

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Stedelijk Museum Amsterdam An Event Venue Surrounded by an Internationally Renowned Art Collection Located on Museumplein, the cultural heart of the city, the Stedelijk Museum Amsterdam is the Netherlands’ largest museum for modern art and design. As an Amsterdam institution with international allure, the Stedelijk Museum is an outstanding location for all sorts of events.

The museum enables you to welcome your guests in an exclusive, atmospheric and inspiring environment – complete with an internationally renowned art collection to hand. Accommodating gatherings both large and small, the Stedelijk Museum has a diverse palette of venues that each have their own character. Here are just three: Situated on the side of Museumplein, the Schiphol Foyer is the Stedelijk Museum’s premier space. A reception in this imposing hall provides your guests with a truly grand entrance. Whether you choose for a walking dinner, drinks, reception or fullout party, the stunning mix of historic and modern elements, along with the monumental artworks from Lawrence Weiner and Petra Blaisse, gives events in the Schiphol

T +31 (0)20 573 2732

Foyer a unique air, that is both contemporary and edgy.

Looking for an appropriate location for a congress or symposium? With a streamlined, modern and flexible theatre arrangement, the Teijin Auditorium can be quickly adapted for all kinds of functions: readings, congresses, presentations, receptions, atmospheric dinners or celebratory gatherings. The entrance is unforgettable: your guests will arrive via Barbara Kruger’s enormous artwork, ‘Untitled (Past, Present, Future)‘.

Choose the Zadelhoff Café and the marble stairway landing, and you choose for one of the most iconic spots in the Stedelijk.

By day, its spaciousness is enhanced by the natural daylight streaming in through the skylight; by night, artificial lighting can provide any desired atmosphere. The highly regarded Zadelhoff Café has everything at hand for a tasty dinner and comes visually amplified by Daniel Buren’s line paintings and a Lawrence Weiner installation.

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Apollo Hotel IJmuiden Seaport Beach Team Building at the Beach Apollo Hotel IJmuiden Seaport Beach is surrounded by the beautiful Kennemerduinen and Seaport Marina, and just 150 metres from the North Sea Beach. The cities of Amsterdam, Alkmaar and Haarlem are also close by.

Located on the 4th floor, the Conference & Event Floor is unique and can host up to 1,000 people. Its 14 meeting rooms are fully equipped, multifunctional – from intimate

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meetings to large presentations – and offer a splendid view of the surroundings.

After an inspiring meeting you can open the door to your balcony with a view over the North Sea. Can’t wait for the next activity?

Go blokarting, climb the TeamTower or opt for a barbecue or drinks on our rooftop terrace. Apollo Hotel IJmuiden Seaport Beach is the place for a powerful meeting and unforgettable activity at a unique location.

E meetings.ijmuiden@apollohotels.nl

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Leonardo Hotel Amsterdam Rembrandtpark Accept the Shuffleboard Challenge at Floor17 Amsterdam Floor17 has done it again! After curling, ice hockey and rooftop movie nights, this winter is all about Rooftop Shuffleboard. The sky high restaurant – and meeting spaces – located at the Leonardo Hotel Amsterdam Rembrandtpark challenge you and your colleagues with this brand-new winter activity. Combine a business day with a lunch or dinner and a game of Rooftop Shuffleboard. With the cosy vibes of the holidays

T +31 (0)20 570 5399

and lights sparkling from the city, this is a sky-high experience you won’t want to miss.

Floor17 is located on the 17th floor of the Leonardo Hotel Amsterdam Rembrandtpark, right next to the Rembrandtpark and the A10 ring road. The hotel has 446 rooms and 300 indoor parking spaces, and the city centre is just 15 minutes away by tram.

E meetings.rembrandtpark@leonardo-hotels.nl

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KIT Royal Tropical Institute CGR-Approved for Pharmaceutical Events!

A pharmaceutical event at the KIT Royal Tropical Institute? Hell yes! In the Netherlands and abroad, specific rules apply for pharmaceutical advertising. KIT is proud to announce that the Foundation for the Code for Pharmaceutical Advertising (CGR) has now approved this royal location – which has been housed in a monumental building on Mauritskade, Amsterdam since 1926 – for events organised by the pharmaceutical industry. The approval was motivated by the fact that KIT invests profits from such pharma-related events in sustainability and health-care projects around the world. So, from now on, KIT is the venue of choice for medical-, pharmaceutical- and healthrelated meetings!

‘This is very good news for all parties involved, wherever they are in the world,‘ says Joost Mallo, account manager at KIT. ‘It means that the pharmaceutical industry can organise its events at KIT entirely in compliance with their policy rules, and that the industry is able to sponsor medical projects at our location. A clear win-win situation: the

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industry gains an A1 meeting venue and we receive extra support for our projects that improve living standards worldwide!‘ ‘Moreover, KIT Royal Tropical Institute can provide interesting content for health conferences. Around 50 health professionals work at KIT; they are involved in research, advice and training for international companies, NGOs and governments. They realise innovative and practical solutions in the field of health care in low- and middleincome countries.‘ For several recent health-related conferences, KIT Royal Tropical Institute invited these experts to share their knowledge and experience with the audiences. ‘It was highly appreciated, if we go by the volume of the applause!‘ says Mallo. ‘In addition, there is the KIT Scholarship Fund, with which about 40 talented professionals from low-income countries are able to make a positive contribution to local health care through a master’s programme.‘

I kit.nl or kit.nl/en/conferences-events

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Nice to Know Amsterdam Area, never a dull moment

Schiphol scores high in connection

Formula 1 at Amsterdam Beach

A day at the beach will be even more exciting when the roaring engines, screeching tyres and cheering crowds of the Formula 1 races return to Zandvoort for the first time since 1985! The coastal village of Zandvoort, known for its sandy dunes and wide beaches, will host the Formula 1 Heineken Dutch Grand Prix 2020 from 30 April until 3 May. The racing successes of the talented young Dutch Formula 1 race driver Max Verstappen have led to a resurgence of interest in the races in the Netherlands in recent years. The legendary circuit at Zandvoort – just a stone’s throw from the surf – is known for its fast, banked and challenging corners shaped by the contours of the surrounding dunes. The circuit, first used for Formula 1 in 1949, is being modernised to meet Formula 1 standards for World Championship events without losing its unique character. dutchgp.com/en

Amsterdam’s Schiphol is ranked the second most-connected airport in the world, according to the Airport Industry Connectivity Report 2018. Connectivity is a composite measure of the number of destinations, the frequency of services and the quality of connections. The Netherlands is directly connected with 327 destinations in 98 countries via Schiphol Airport.

Amsterdome

From Europe’s first geodesic dome in 1971 to the Netherlands’ first circular event location in 2018: Amsterdome has a history that’s as iconic as its design. Rebuilt piece by original piece using modern tools and techniques, this impressive 5,000m2 space has been given a second, contemporary life.

With a bright foyer, pavilion, multifunctional 10m-high plenary hall for 200 to 1,000 people, and 16 flexible breakout rooms, Amsterdome has everything for a successful and inspiring event.

Sustainability also plays a vital role: its interior is made almost entirely of recycled materials, it’s heated and cooled using geothermal energy, and the dome is equipped with high-insulation glass. amsterdome.com

I amsterdam Magazine

UEFA Euro 2020

Football fans: save the dates in your 2020 agenda! On 14, 18, 22 and 27 June, a series of UEFA EURO matches will be held at the Johan Cruijff ArenA in Amsterdam.

In celebration of UEFA’s 60th anniversary, 12 countries will be simultaneously hosting this event.

Amsterdam is gearing up for the excitement by throwing a 30-day UEFA Festival for all local and visiting fans.

So, what can football aficionados expect? A total of 54,000 lucky fans can cheer on their teams at the arena. Those who would prefer to watch in the centre of Amsterdam should head to Football Village on the Museumplein. Entry is free, and in addition to live screenings visitors can enjoy music and entertain-

ment, food and drinks, football pitches and other activities for all ages. Entry is also free at the Fan Zone across town at the Olympic Stadium, where the thrill of the live matches can be experienced on a giant screen with some 30,000 other fans.

The official UEFA site cheekily encourages visiting fans to learn a few words of Dutch, most importantly: ‘Nederland zal het Europees kampioenschap winnen’, or ‘The Netherlands will win UEFA EURO 2020’. uefa.com/uefaeuro-2020

Citizen-centric city

Amsterdam is the 12th most sustainable city in the wold, according to the 2018 Sustainable Cities Index by global design, engineering and management consultancy Arcadis.

The index ranks 100 global cities on three pillars of sustainability: People, planet and profit, which are closely aligned with the UN Sustainable Development Goals (SDGs). According to the report, Amsterdam stands out as a ‘balanced’ city where ‘the needs of citizen, business and the environment are all served well’.

The dizzying array that Amsterdam has to offer is right at your fingertips in every copy of the I amsterdam Magazine, the city’s go-to guide with insider tips covering music, theatre, clubbing, exhibitions, LGBT events, festivals, dining out and other happenings around town. The magazine aims to tempt visitors off the beaten path and deep into Amsterdam’s diverse and lesser-known areas so they can enjoy the rich experiences to be found beyond the famous canals of the city centre.

I amsterdam Magazine is published by amsterdam& partners four times a year, to cover each of the seasons.

With a circulation of 70,000, the magazine can be provided upon request to conference delegates.

The magazine can be requested via meetings@iamsterdam.com

GreenEvents Finance Centre

RAI Amsterdam Convention Centre

The latest Global Green Finance Index recognised Amsterdam as one of the world’s leading centres for green finance due to the city’s role in cutting greenhouse gas emissions and combating climate change. The partnership between the city’s central government and its financial services sector has resulted in a range of projects and programmes designed to enhance resilience and cut emissions.

EAU 2020 From 20 to 24 March 2020, the 35th edition of the renowned Annual European Association of Urology’s (EAU) Congress will come to Amsterdam. EAU is globally known for its training, research and information in the field of urology. Its scientific publications encourage discussion and its expert recommendations guide urologists in their everyday practices.

& Green Capital

Amsterdam is also one of Europe’s greenest capitals. Price comparison website Compare the Market evaluated 25 cities based on 10 factors, including air pollution levels, quality of life and CO2 emissions. Amsterdam came in sixth, with its extensive network of cycle paths and low levels of traffic congestion playing a huge role.

Hosted at the RAI Amsterdam Convention Centre, EAU 2020 will be Europe’s largest annual event showcasing the latest and most relevant science in the urological field. Specialists and affiliated medical professionals will gather for a critical assessment of clinical practices and key research developments in areas including oncology, reconstruction urology, paediatrics, female urology and neuro-urology, among many others.

The congress will present the latest in science and education in various formats to suit the needs of all participants, including challenging state-of-the-art lectures, fascinating HD-video surgery sessions, skills-boosting hands-on training and practiceoriented courses. The event will bring together thousands of delegates and exhibitors from over 125 countries, and an expected 13,000 medical experts. eau-2020.com

Amsterdam hotels among the world’s most luxurious Six Amsterdam hotels were winners at the 2019 World Luxury Hotel Awards gala, the hotel world’s annual recognition of world-class facilities and excellent service. At the October event, three were awarded European titles, qualifying them for global titles: Conservatorium as the best Luxury Art Hotel; Hotel TWENTY EIGHT as the best Luxury Boutique Serviced Apartments; and INK Hotel Amsterdam – MGallery as the best Luxury Design Hotel. The other prize-winning Amsterdam hotels are Sofitel Legend The Grand Amsterdam (in the Luxury Gourmet Hotel category); Swissôtel Amsterdam (Luxury Business Hotel); and Amsterdam Boutique Apartments (Luxury Service Apartments).

Conservatorium Hotel

Power City

Business is booming and Amsterdam’s economic success is attracting new residents from around the globe. The latest Global Power City Index (GPCI), which ranks a city’s ‘magnetism’ based on factors such as its economy, liveability, accessibility and R&D, ranked Amsterdam sixth in the world (up from seventh place in 2017), behind New York, London and Tokyo. This is quite an impressive feat for a midsize city!

Column

Bringing together hearts & minds In August 2019, I visited the European Society of Cardiology (ESC) Congress in Paris. Some 30,000 cardiologists had gathered at the Paris Expo Porte de Versailles to learn, exchange knowledge and monitor developments in the field. At the request of the ESC, we nominated the Amsterdam cardiologist Prof. Dr. Van Rossum as an expert for Heart Healthy Cities, an initiative focusing on tackling heart disease in urban areas.

And we took the opportunity to welcome the conference attendees to Amsterdam in 2020.

That is because the ESC Congress will take place in Amsterdam next year. And we’ve already started the preparations. For the public event – to increase awareness and knowledge among Amsterdammers about heart disease – we will meet with the Hartstichting (Heart Foundation), the Dutch Association of Cardiologists, the Municipal Health Service (GGD) and the municipality of Amsterdam, among others. Together, we want to establish a common goal: for example, by teaching resuscitation skills to the public or by providing information about lifestyle. It’s great how enthusiastic the parties already are!

This is truly an excellent example of what we, as a convention bureau, stand for and can do. In our role as the single point of entry. As an independent party. We can connect people, bring different parties together, hook partners up, advise and facilitate... Thus, we can offer real added value to the ESC Congress and, in turn, the Congress can give something beautiful back to the city and its residents. That’s truly heartwarming, isn’t it?

Claudia Wehmeijer Director Meetings & Conventions

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Be Inspired

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House of Watt Work – Eat – Play

In the East Side of the city, within walking distance of Amsterdam Amstel station and the A10 motorway, you will find a venue that can truly be described as an ‘Odd One Out’.

Situated in a former hotel lobby, the high ceilings combined with a warm interior will give you that ‘feel at home’ vibe straight away.

At House of Watt we believe in a thin line between Work, Eat and Play – where your meeting can be complemented with a tailor-made pub quiz, or your corporate event ends with a volleyball match. And have you ever thought of combining your annual sales meeting with a BBQ and a smashing karaoke night?

We do things our way – focusing on real personal service rather than on superficial looks. Where food plays an important role in your event and where we always think of a creative way to turn your meeting into a fun and effective gathering.

With seven meeting rooms, a large café, a small theatre and an extensive terrace, House of Watt will easily meet your expectations.

Besides an event location we are also open daily for breakfast, lunch, dinner and drinks.

So please stop by anytime.

Theatre style: 10 - 130 people Boardroom style: 2 - 50 people Sit-down dinner: 2 - 100 people Reception / standing dinner: 200 people 7 breakout / event rooms T +31 (0)20 210 1315

E meetings@houseofwatt.nl

advertorial

I houseofwatt.nl

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Hyatt Regency Amsterdam Bringing Botany and Sustainability to Life Awarded for its sustainable ‘living’ decor, 5-star Hyatt Regency Amsterdam connects business with pleasure and the city with nature. It’s a breath of fresh air, just minutes from Amsterdam’s sights, business districts and transport hubs. Events at Hyatt Regency Amsterdam bring botany and sustainability to life, thanks to a brand-new Meetings & Event concept: The Five Senses of Botany & Sustainability. We offer over 517m2 of modern, flexible and refreshing event space,

T +31 (0)20 554 1234

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with natural daylight and energising botanical decorations; the food waste is recycled, your left-over water keeps the hotel’s green interior vibrant, and events are plastic-free.

Daily-changing catering options make the most of local, seasonal and healthy ingredients with plenty of vegan options to appeal to all guests. Beyond the event spaces, guests can make themselves at home in botanical-inspired guestrooms, or savour authentic Indonesian cuisine in Mama Makan.

E amsra-rfp@hyatt.com

advertorial

I amsterdam.regency.hyatt.com

DeLaMar Theater Your Event in the Most Iconic Theatre in Amsterdam Thanks to its gorgeous halls and foyers, DeLaMar Theater is one of the most remarkable and inspiring event locations in Amsterdam’s city centre. Our historic building, with its modern appearance, offers a wealth of possibilities for small and large events alike. Organise your conference or symposium in one of our theatre halls and enjoy their perfect acoustics and state-ofthe-art technology. Or opt for our open and bright foyers that boast a magnificent view of Amsterdam. We strive to be the

T +31 (0)20 555 2680

most hospitable theatre in the Netherlands.

Our staff – be they technical, catering or cleaning – exceed expectations and think ahead, so you don’t need to worry about a thing. What’s more, they are always scored with the highest possible grades during event evaluations.

Call or email us for a no-strings-attached viewing of our unique location and to find out more.

E events@delamar.nl

advertorial

I delamar.nl/en/business

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We are Amsterdam A Truly Connected Event Experience Just Opposite Amsterdam Central Station The historic Park Plaza Victoria Amsterdam and boutique-style art’otel amsterdam join forces to present you with numerous meeting and event possibilities. Combined, the two unique hotel venues offer over 400 contemporary rooms, 10 meeting rooms, 2 destination restaurants – Carstens and 5&33 – 2 bars and an art gallery. We are Amsterdam is your chance to experience a truly connected event, located directly opposite Central Station.

The connected rooms offer plenty of opportunity for flexible, creative solutions to events and functions of all sizes. The joined-up approach to planning delivers individual and one-of-a-kind events with impeccable service.

Characterised by creativity and collaboration, the modern spaces and shared facilities are perfect for exclusive events, meetings, product launches, private dinners or other

festivities… Whether attending food & drink masterclasses in one of the kitchens, an informal meeting in the library, a team conference, or a flagship launch to the backdrop of our art curtain, you can be assured of a memorable experience. Expect one proposal and one contact person for your tailored event.

Both with their very own style, these hotels offer a wealth of connected facilities in one single location.

Exclusive MICEdition offer Organise your next event at We are Amsterdam with our DDR package, and 1 out of every 10 people will join free of charge*.

Book your meeting reservation before 31 December 2019 via: nlsales@pphe.com *Subject to availability and new bookings only

Theatre style: 30 - 130 people Sit-down dinner: 40 - 180 people Reception / standing dinner: 40 - 600 people 400+ hotel rooms 10 meeting rooms 2 destination restaurants 2 bars 1 art gallery T +31 (0)20 299 7742

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E nlsales@pphe.com

advertorial

I weareamsterdam.nl

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Amsterdam Area Zaandam

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The Noord/Zuidlijn (North-South metro line), which opened in 2018, is a ten-kilometre route that transports passengers between the north and south of Amsterdam in just 15 minutes.

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What’s more, the surrounding Amsterdam Area is also easy to explore by public transport, with most destinations being accessible within an hour by train or bus (or a combination of the two). The city boasts an excellent and regular connection with Amsterdam Airport Schiphol, with the journey taking just 15 minutes between the two. For those wishing to travel (or come from) further afield, there are also direct connections with Muiderberg cities in Belgium, France and Germany.

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In Amsterdam and throughout the Netherlands, the public transport chip card (OV-chipkaart) is used for travel. There are a number of different types of tickets available, depending on your travel plans and the duration of your stay – go to iamsterdam.com/en/planyour-trip/getting-around to find out more.

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Located in the heart of the city, behind Dam Square, W Amsterdam embodies cosmopolitan luxury. The hotel boasts a total of 238 rooms and suites, the Great Room for meetings, a rooftop pool and dazzling views from the W Lounge. wamsterdam.nl

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Did you know that a clandestine 17thcentury church lies behind the facade of three stately canal houses in the heart of Amsterdam? The state-of-theart technical meeting facilities at the Rode Hoed remain a safe haven for today’s critical and curious thinkers and doers. rodehoed.nl

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This monumental building houses a club for ‘kindred spirits from the international business community’ in a classical, familiar and warm atmosphere. Elegant meeting rooms ­– a Grand Hall and two boardrooms – overlook the vibrant Dam Square, Royal Palace and Rokin. igc.nl/en/event-venue

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Circularity is at the core of the Instock restaurant in Amsterdam Oost (East): the chefs create scrumptious breakfasts, lunches, brunches and dinners from food surplus.

The restaurant’s Stockroom also provides an affordable, sustainable and atmospheric meeting location. instock.nl/restaurant/restaurant-amsterdam

HET SCHEEPVAARTMUSEUM

Step back in time under the magnificent glassroofed courtyard of Het Scheepvaartmuseum (The National Maritime Museum). Built in 1656 by the Dutch Navy, the museum currently houses one of the world’s largest maritime collections and several unique meeting locales, including a historic steamship. hetscheepvaartmuseum.com

LLOYD HOTEL

This unique design hotel offers a creative space for every meeting: from a quiet private nook to sit with your board of trustees, to an unconventional room for an out-of-the-box brainstorm session, and a larger arena for more sizeable gatherings. lloyd.nl

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HARD ROCK CAFE

Enjoy the legendary flavours of classic American dining in a modern, energetic setting on the waterside at Hard Rock Cafe Amsterdam. Group dining is welcome – think juicy hamburgers, golden onion ring towers and boozy milkshakes – as are dinner cruises around the canals. hardrockcafe.com/location/amsterdam

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Dedicated to modern and contemporary art and design from Chagall to Warhol and beyond, the Stedelijk also offers a range of venues including the spacious, airy Schiphol Foyer for larger events and the Teijin Auditorium, which includes a 50m2 projection wall. stedelijk.nl/en

WILLEM

WILLEM

Home to the famous John & Yoko ‘Bed-In for Peace’ suite, the iconic Hilton Amsterdam canal-side hotel also boasts an awardwinning restaurant, a spacious garden terrace, an Executive Lounge with a panoramic view of Amsterdam, and 21 flexible function rooms for up to 700 people. hiltonhotels.com

PESTANA AMSTERDAM RIVERSIDE

A historic 5-star hotel on the waterfront in the hip-and-happening De Pijp neighbourhood, Pestana Amsterdam Riverside offers a range of comfortable rooms, a spa with indoor swimming pool and sauna, ten meeting rooms and a world-class restaurant. pestanacollection.com/en/hotel/pestana-amsterdam-riverside

CASA

CASA offers affordable rooms to students by doubling as a hotel and meeting centre for business folk. The atmosphere is dynamic, with 14 meeting rooms for everything from brainstorm sessions to multiday events and a rooftop beer garden. hotelcasa.nl

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DiscoverS1more about Amsterdam’s top meeting spaces with our Venue Frankendael Finder: iamsterdam.com/venuefinder

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ST TUY

INTERCONTINENTAL AMSTEL AMSTERDAM

Plan the meeting of your dreams in one of the InterContinental Amstel Amsterdam’s seven elegant meeting rooms. The tone is set by the hotel’s grand colonnaded entrance and regal interior featuring 19th-century staircases, chandeliers and polished marble floors. Private terraces are also available upon request. amsterdam.intercontinental.com/en/

RA

D

RAI Amsterdam

Inspiring people

RAI Amsterdam Opening Q1, 2020: nhow Amsterdam RAI Welcome to nhow Amsterdam RAI, a place where contemporary art, design, gastronomy and cultural expressions fit together perfectly. With 650 rooms over 25 floors, the 4-star nhow Amsterdam RAI will be the largest newly-built hotel in the Benelux.

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The hotel is located on the RAI complex and offers a unique hotel experience for guests, including high-end gastronomy, spa, and facilities and services that reinforce the event experience. The hotel will become a new social and multicultural hub for business travellers, tourists and Amsterdam locals alike.

For international multiday congresses, exhibitions and other events, the addition of the hotel means that there is a high-quality on-site headquarter hotel available for visitors, exhibitors, speakers and the organising team.

Hall 5 expansion With the expansion and renovation of Hall 5, adjacent to the Europa Hall, RAI Amsterdam will have a new face on the Wielingenstraat side of the convention centre. Construction is already underway, and

T +31 (0)20 549 1722

the new section will be ready for its first exhibition and conference guests in early 2020.

The existing plinth will be replaced by a 30-metre deep, 135-metre long hall on the current parking area. We are also installing a brand-new glass facade and creating a wide green strip with trees to give the hall a modern and open look and feel.

Inside, the structure and high-quality materials of the Europa complex will be continued in a contemporary way. This will ensure that visitors feel no distinction between the current hall and the new expansion, with the hall feeling like one consistent space.

In summary, the new Hall 5 will serve as a smart functional expansion for RAI Amsterdam with a modern, accessible and open facade to the outside world.

E welcome@rai.nl

I rai.nl

artist impression of Hall 5 advertorial

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Air France and KLM Your global meetings partner for airline travel

Air France and KLM Our Dedicated Events Program Offers Event Organisers and Attendees Great Benefits.

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Organising a convention, conference or seminar? The dedicated Global Meetings & Events team of Air France and KLM understands what it takes and provides smooth travel solutions. On top of that, we offer you and your event attendees unique benefits, such as discounted fares and Flying Blue Miles.

Get started by registering your event in just a few clicks on our website. Discover our extensive network, superb service and easy event travel booking. You will receive our online communication kit with ready-made promo materials tailored to promoting your event. And while your event attendees travel with us, you will earn free tickets with our reward program.

Your attendees benefit too. They enjoy unique discounts on many fares with Air France, KLM and our partners. These dis-

I globalmeetings.airfranceklm.com

counted fares are available during an extended travel period of seven days before and after the date of your event. Naturally, they also earn Flying Blue Miles with these trips.

Together with our partners, Air France and KLM offer a network of over 1,000 destinations, of which more than 320 are direct flights. Our two major hubs in Paris and Amsterdam connect Europe to the world and vice versa. Wherever your event takes place, or your participants come from, we gladly take care of all travel plans.

Find out more! Discover all Air France and KLM can offer you.

Good to know: Register up to two months before the start of the event. Our dedicated events program starts at a minimum of 10 individual participants booking a return flight.

I globalmeetings@airfrance.fr

advertorial

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IBC & Amsterdam

Collaborating since 1992

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IBC & Amsterdam IBC is the world’s most influential media, entertainment and technology show. Amsterdam has been proud to host the event since 1992, but IBC dates back further than that.

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The first IBC was held in 1967 in London with just 32 exhibitors and 500 attendees, back when broadcasting was a very different business.

Twenty-five years later, IBC moved from the UK to the Netherlands. After extensive research to find a venue that was capable of meeting IBC’s specific requirements, the RAI Amsterdam ConvenRAI AMSTERDAM tion Centre was selected, and it hosted its first IBC HOSTED ITS FIRST in July 1992. In 1994, IBC IBC IN JULY 1992 became a yearly event and has since become an established occurrence on the Amsterdam events calendar every mid-September.

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Since its initial launch in 1967, IBC has evolved from its technical broadcast roots to become the most influential annual event for professionals engaged in the creation, management, streaming and delivery of electronic media, worldwide. Encompassing a wide breadth of topics – from online content to digital cinema, and from automated workflows to high-resolution capture and displays – this five-day event now boasts 56,000+ attendees, 300+ conference speakers, 100+ sessions and 1,700 exhibitors (2019).

Connectivity Amsterdam was also chosen for its connectivity. Approximately 15 minutes away

by train from Schiphol Airport – which has direct flights to 327 destinations – the city is the ideal location for the 56,000+ attendees, who come from all over the world. What’s more, thanks to its proximity to the A10 ring road, train station, Noord/ Zuid metro line – which takes about seven minutes to/from Amsterdam Central – and tram and bus stops, RAI Amsterdam is easily accessible for the exhibitors and attendees alike.

Large hotel capacity Furthermore, it is vital that there are enough places for everyone to stay. And with its 36,000+ hotel rooms, this is something that the Amsterdam Area can guar-

antee. In early 2019, amsterdam&partners joined forces with IBC and seven meeting hotels to offer IBC Exhibitors an even more varied selection of meeting and event facilities during IBC2019. Consequently, IBC will be held in Amsterdam for the next two years for sure.

Beautiful city ‘In Amsterdam we have a host city which is committed to media and technology, and which works well with us to meet all our requirements. It is well-connected, by air, sea and train, and provides us with a friendly, welcoming environment which people enjoy visiting,‘ says IBC CEO, Michael Crimp. show.ibc.org

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Be Inspired

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Moxy Amsterdam Houthavens Not Your Average Event Venue Play On #atthemoxy Work doesn’t have to mean the opposite of Play. At Moxy, you can get away with doing both! Unleash your creativity among the industrial design of Amsterdam’s Houthavens, in your new favourite, climate-neutral city hotspot.

Moxy Meetings Get inspired in our eight event spaces with natural daylight and harbour views. Leave your notebook at home, brainstorm all those crazy ideas and sketch your thoughts on the whiteboard walls! Empty the rooms, bring in loungers, sofas, popcorn machines, chocolate fountains… Whatever you envisage, we’ll help you make it happen!

Moxy Sleepers With our 120 guest rooms, it’s not the size that matters... it’s how we use them. Our modern bedrooms feature plush platform beds, floor-

to-ceiling windows, spacious walk-in showers, furiously-fast free Wi-Fi and 43” Smart TVs – welcome to the perfect chill zone.

Food + Drinks Unwind in the 24/7 Moxy Bar with locally sourced Grab-n-Go food options and cocktails that always hit the spot. Your first drink is on us! Need something extra? Our partners will deliver on more food promises than your ex. Lars Amsterdam prepares French fine-dining meals to die for, directly in our Playground.

Cherry on Top? Make a splash in the indoor swimming pool and pop into the steamy sauna. Session in the 24/7 Retro Gym? Spa treatments? You got it! The private roof terraces of our largest event spaces are perfect for a postmeeting gossip or intense bootcamp for those who didn’t pay attention.

Theatre style: 10 - 56 people Sit-down dinner: 12 - 56 people Reception / standing dinner: 10 - 150 people 8 breakout / event rooms T +31 (0)20 308 1780 ext. 2

E meet@moxy.amsterdam

advertorial

I moxy.amsterdam

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Amsterdam Conference Centre Beurs van Berlage Planning to organise an event in Amsterdam and looking for a unique event venue that inspires, motivates and offers more than your average venue? It’s possible we’re just what you are looking for. The Beurs van Berlage is one of Amsterdam’s most in-demand conference venues. Originally designed as a stock exchange, the building was renovated with no expense or effort spared, and has been transformed into the ideal venue for almost any event imaginable.

T +31 (0)20 531 3355

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Consider, for example, a conference or symposium where you can welcome up to 1,300 guests. Thanks to our wide experience in hosting international events, we can provide excellent advice on appropriate rooms and arrangements. Another of our specialities is organising parties, possibly in combination with a delicious high-end dinner. We will ensure that your guests will have an evening they will not easily forget.

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Leonardo Royal Hotel Amsterdam Now We’re Talking!

The superior 4-star Leonardo Royal Hotel Amsterdam opened its doors in April 2019.

With 11 meeting spaces and a total surface of 1,200m2 in conference space , the 490-room hotel is equipped to accommodate meetings and events of every calibre. Closing the year together or starting the new year in a festive way? Leonardo Royal Hotel Amsterdam has lots of opportunities for both small and large groups.

The ballroom has a height of 6 metres and offers abundant daylight. It can host up to 800 guests, and the adjacent 400m2 terrace offers stunning views of the water.

The ‘Now we’re talking’ credo of Leonardo Royal Hotel Amsterdam describes not only the size of the hotel and the various possibilities that it offers, but also the feeling with which the guests leave the hotel.

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Unique Venues of Amsterdam Connects at Every Level Unique Venues of Amsterdam is an association of 35 first-class event venues, all situated in Amsterdam’s city centre. United by our exceptional locations, architecture and professional organisations, we are the onestop shop to finding the perfect venue of your choice.

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To make the life of national and international meeting planners easier, we have joined forces and created a very user-friendly online platform: uniquevenuesofamsterdam.com We look forward to welcoming you in one of our beautiful venues!

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photo: twycer.nl

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MICEoffer!

Free entrance to museums Free canal cruise Free public transport in Amsterdam and more

Special MICE-offer at iamsterdam.com/business/citycard

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Worth a Visit Leisure programmes during your stay: exhibitions, festivals and our famous flowers

KEUKENHOF

Each year, the Keukenhof Gardens in Lisse come alive as 7 million flower bulbs in every colour of the rainbow blossom over 32 hectares. This glorious celebration of the Netherlands’ world-famous flower history takes place over an eight-week period that ties in with the tulip’s national flowering season.

The stars of the show are naturally the stunning blooms that cover the park, but there are also flower shows, inspirational gardens, unique art, events and the ‘Tulip Mania’ exhibition at the Juliana Pavilion to enjoy. The theme for 2020 is ‘A World of Colours’, with visitors being treated to a total of 800 varieties of tulip that will delight both the eyes and the nose.

21 Mar – 19 May 2019 keukenhof.nl

MAHLER FESTIVAL 2020

The third Mahler Festival will once again take place at The Royal Concertgebouw in Amsterdam. The monumental festival will see all of the Austrian composer’s symphonies brought to life by esteemed guests such as the New York Philharmonic, Vienna Philharmonic, Berlin Philharmonic, Royal Concertgebouw Orchestra, Budapest Festival Orchestra and the Gustav Mahler Youth Orchestra.

8 – 17 May 2020 concertgebouw.nl

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SAIL 2020I

Since it first cruised into the Dutch capital in 1975, SAIL Amsterdam has grown to become not just one of the city’s biggest attractions, but also Europe’s largest free-access nautical event. Taking place once every five years, the 2020 edition is SAIL’s 10th, and this special anniversary promises to be an unforgettable one. A flotilla of more than 600 tall ships and numerous other special boats and vessels will sail through the Noordzeekanaal along the River IJ before dropping anchor near the city centre in and around the IJ-haven for five days of swashbuckling fun and games. The area will be split into zones or ‘Oceans’, each hosting themed events, so even if you aren’t out on the water, there’s still plenty to do. What’s more, the night programmes close with a spectacular firework show.

12 – 16 Aug 2020 sail.nl

CHAGALL, PICASSO, MONDRIAN Chagall, Picasso, Mondrian and Others: Migrant Artists in Paris tells the story of artists who were all foreigners living in the French capital between 1900 and 1950. The exhibition highlights how, despite the challenges of the time and the fact that they lived in a society that was increasingly polarised, nationalistic, xenophobic and anti-Semitic, these artists found their place and dared to take their art to new heights to create powerful work. Featuring more than 50 artists, photographers and graphic designers from the Stedelijk’s collection, this exhibition is an incredible opportunity to experience modern masters, discover new artists and view the museum’s large collection of Chagalls for the first time in nearly 70 years.

21 Sept 2019 – 2 Feb 2020 stedelijk.nl

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AMSTERDAM LIGHT FESTIVALI

The eight edition of Amsterdam Light Festival sees spectacular artworks light up Amsterdam’s historic Canal Ring, River Amstel and other special locations. Twenty-one artists, designers and architects interpret this year’s theme ‘Disrupt!’ in various ways so that not just the art but the city itself is part of the exhibition. While some installations form playful interventions in the city’s streets, other artists have transformed its existing architecture with their light artworks to provide the viewer with a fresh perspective on their surroundings. Curated by Lennart Booij, the festival can be viewed by boat*, on foot or by bike. Guided tours are also available, as is an extensive side-programme of activities taking place at locations throughout the city.

28 Nov 2019 – 19 Jan 2020 Artworks are lit from 17:00 until 23:00 (31 Dec, until 20:00) amsterdamlightfestival.com *Several canal cruise companies offer tours of the route, and most depart from Central Station. Prices differ per company.

REMBRANDT-VELÁZQUEZ

2019 marks 350 years since the death of one of the Netherlands’ most esteemed painters, Rembrandt van Rijn, and cultural spaces across the country have been honouring his life and work in a special nationwide celebration.

One such exhibition taking place at the Rijksmuseum is Rembrandt-Velázquez: Dutch and Spanish Masters, which showcases a comprehensive overview of paintings by the two great 17th-century masters, as well as masterpieces by, among others, Bartolomé Murillo, Francisco Zurbarán, Frans Hals and Johannes Vermeer. What makes this exhibition so fascinating is that the artworks are displayed in pairs – one work from each country – allowing the visitor to explore the similarities, differences and often surprising dialogues that arise between the paintings.

11 Oct 2019 – 19 Jan 2020 rijksmuseum.nl

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New in Amsterdam

JEAN-FRANÇOIS MILLET

In Jean-François Millet: Sowing the Seeds of Modern Art, the Van Gogh Museum illustrates just how progressive the French artist was for his time.

Although the painter was classically trained, Millet undoubtedly sowed the seeds of modern art with his radical painting technique, modern style and inspirational portrayal of peasant life. The exhibition sheds light on his technique, use of coarse brushstrokes and strong lines, and how he simplified shapes to their bare essence. It also explores just how his works influenced and inspired generations of artists to come, including Vincent van Gogh, Camille Pissarro, Georges Seurat, Claude Monet, Winslow Homer, Paula Modersohn-Becker, Edvard Munch and Salvador Dalí.

4 Oct 2019 – 12 Jan 2020 vangoghmuseum.nl

FLORIWORLD

As of the first quarter of 2020, the Amsterdam Area will have a new floral hotspot for flower lovers: FloriWorld Amsterdam. Just like the annual Keukenhof event, this brand-new, year-round ‘flower experience and expertise centre’ takes visitors from near and far into the fascinating world of flora with an attractive mix of wonder, delight and surprise. Located at the entrance of the flower auction in Aalsmeer, FloriWorld offers everything from surreal Virtual Reality experiences to live flower auctions, demonstrating what flowers and plants can mean in daily life, the effect they have on people and how they influence our health. floriworldpreview.com

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Be Inspired

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Stan&Co Amsterdam A Gem for Your Gatherings

Do you feel your meetings are a diamond in the rough, and are you looking for a way to make them shine? Relieve some pressure during a busy day of presentations or host your business dinner here – you’ll feel right at home at STAN&CO Amsterdam (Weesperplein 4A). This 500m2 treasure spans two floors of the creative hub Capital C, where food, design & media, photography & art, and advertising meet under the – glassdomed – roof of this beautiful 1910 building.

What once was the Diamond Exchange is now an all-day restaurant where you can take a moment to slow down – from a coffee in the morning to a cocktail at midnight. All around you will find little nods to the shimmering splendour of this building’s past without losing that living-room vibe that

T +31 (0)20 205 0402

STAN&CO is known and loved for. There are several rooms available on the upper floor for private dining. So, whether you want to host a business lunch or a social event, have a new contract to celebrate, or want to pamper your important guest, this is the place for both intimate and larger gatherings. Suited to accommodate groups for up to 300 people (drinks), or up to 150 people (dinner; special group menu).

STAN&CO Amsterdam is conveniently located near a car park, and a metro station with direct lines that are just minutes away from both Amsterdam Central station and Amsterdam Amstel station. For more information or to make a reservation, please do not hesitate to contact us.

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Apollo Hotel Vinkeveen-Amsterdam Ice Ice Baby!

Make a toast with the whole team to a successful new year, organise a gala dinner or create an ice sculpture with your colleagues.

The Event Centre Vinkeveen, located next to the Apollo Hotel Vinkeveen-Amsterdam, provides you with the perfect setting this winter! The Event Centre Vinkeveen has a private entrance, a reception area, a private terrace

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with views over the Vinkeveense Plassen and parking spaces for 170 cars. The ground floor includes a 400m2 ballroom for up to 450 people. Due to the multifunctional walls, the room can easily be divided into three separate rooms. On the first floor, you’ll find multiple coffee bars, a boardroom and nine meeting rooms. With over 1,300m2 of meeting space available, a memorable event is guaranteed.

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The National Maritime Museum Connects at Every Level At The National Maritime Museum, Dutch history seeps through the walls. The museum has one of the largest and most important maritime collections in the world. In combination with our tastefully renovated spaces, high-tech facilities and our own ‘Dutch Cuisine’, it’s an impressive event location with unprecedented possibilities.

We are proud that we have been able to enrich the museum with a beautiful new ter-

T +31 (0)20 523 2246

race: ‘Het Dek’. Floating in the water next to the building, this 200m2 terrace can be used all year round. A spectacular arrival by boat, drinks with an East Indiaman ship as a backdrop, an intimate dinner or a party underneath the magical starry sky of our glass roof? The National Maritime Museum is the perfect location. Please contact us for more information.

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TCA Taxi Centrale Amsterdam TCA is the largest taxi company in the Netherlands. With over 60 years of experience, we are specialised in solving your transport needs, especially during events.

Event transport from start to finish We have experience in various event sizes and deliver the best service possible. We also guarantee that your guests will enjoy the best service possible from start to finish.

That’s why TCA is the official mobility partner for many Amsterdam companies, such as RAI Amsterdam, Holland Casino, CarrÊ and dozens of 4- and 5-star hotels, restaurants, clubs and bars.

Traffic control & special requests Are you expecting a large number of guests and do you need numerous taxis over a very short period of time? Or perhaps your event is scheduled to end at midnight? TCA can assist with organising the transport and guiding your guests to the taxis effectively.

Likewise, we can offer you the TCA shuttle service and a discounted fixed-fee ride to Schiphol Airport. No matter how exceptional your transport request is, TCA will ensure everyone arrives safely and on time.

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Business-class & VIP transportation Naturally, all our passengers receive the best service. But, when your guests need that extra bit of attention, we can offer you our Business-class and VIP services, with the best cars and private drivers.

Emission-free fleet Sustainability is important for TCA, and we currently have more than 200 emission-free taxis. At your request our extensive electric fleet is at your disposal for taxi and VIP services.

Ease of payment Payment can be made using cash, credit card or the TCA app. But if you would like to ensure a hassle-free experience for your guests, you can organise payment beforehand by arranging rides via an account, vouchers or loyalty cards.

Please get in touch so we can make you a tailor-made proposal and demonstrate how TCA can make your transport plans seamless from start to finish. 24/7, 365 days of the year.

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Present your brand in the I amsterdam Store Match your brand with the city of Amsterdam The I amsterdam Store is a one-stop shop for both visitors and residents, offering a curated selection of local products, Dutch design, tickets, books and gifts.

But it’s more than just a shop: the I amsterdam Store is an information point where visitors find out what is happening in Amsterdam. With over 1,000 visitors per day and more than 50,000 people passing by, the store is the perfect starting point for your event or gathering.

The I amsterdam Store is situated in one of the biggest public transportation hubs of the Netherlands: Amsterdam Central Station. Due to its central location, the I amsterdam Store is a unique way to first make acquaintance with the city of Amsterdam.

Whether you are hosting a big event and need a central place for people to register, are looking for a space for product placement, or want an iconic location to welcome a delegation, the store can function as an extension of your brand or a physical marketing tool, and be the linchpin between the city of Amsterdam and your brand.

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Amsterdam Central Station

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Your Amsterdam MICE Partners Make your next event successful

MICE Partners

Amsterdam offers a wide selection of hotels and venues in every style and price class. In addition, the city is known for connecting parties to help you form the partnerships you need to make your conference or other event the best event possible. Here you will find a round-up of some of amsterdam&partners' most important MICE partners – a comprehensive mix of hotels and venues eager to work with you to make your event, and the rest of your stay, a success.

Find even more partners in the online Venue Finder at iamsterdam.com/venuefinder.

HOTEL (VENUE) Amsterdam Marriott Hotel Andaz Amsterdam Prinsengracht Apollo Hotel Amsterdam Courtyard Amsterdam Airport DoubleTree by Hilton Amsterdam Centraal Station Dutch Design Hotel Artemis Hilton Amsterdam Hilton Amsterdam Airport Schiphol Holiday Inn Amsterdam - Arena Towers Hotel Casa Amsterdam Hotel Okura Amsterdam Hyatt Regency Amsterdam InterContinental Amstel Amsterdam Kimpton De Witt Hotel Leonardo Hotel Amsterdam Rembrandtpark Leonardo Royal Hotel Amsterdam MĂśvenpick Hotel Amsterdam City Centre Moxy Amsterdam Houthavens

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NH Amsterdam Schiphol Airport NH Collection Amsterdam Barbizon Palace NH Collection Amsterdam Grand Hotel Krasnapolsky nhow Amsterdam RAI Novotel Amsterdam City Park Centraal Park Inn by Radisson Amsterdam City West Park Plaza Victoria Hotel Amsterdam Pestana Amsterdam Riverside Postillion Hotel & Convention Centre Amsterdam QO Amsterdam Ramada Amsterdam Airport Hotel Schiphol Renaissance Amsterdam Hotel Room Mate Aitana Amsterdam Sir Adam Hotel Sofitel Legend The Grand Amsterdam the niu Fender W Amsterdam WestCord Fashion Hotel Amsterdam

VENUE Amsterdam Conference Centre Beurs van Berlage ARTIS Amsterdam Royal Zoo Cobra Museum of Modern Art De Bazel Amsterdam Heineken Experience Het Scheepvaartmuseum (National Maritime) Johan Cruijff ArenA Congress Centre KIT Royal Tropical Institute Koninklijke Industrieele Groote Club Pathe Tuschinski RAI Amsterdam Rode Hoed Stedelijk Museum Amsterdam Taets Art and Event Park Theater De Meervaart Van Gogh Museum EXCURSION/ENTERTAINMENT

amsterdam&partners is a public-private not-forprofit organisation. We are the guide for residents, businesses, start-ups, talent, conferences and domestic and international visitors. Through thoughtful branding, targeted communication and knowledge-sharing, we contribute to a liveable and prosperous Amsterdam Area. In cooperation with our partners, we showcase the many facets and features of the Amsterdam Area. We encourage Amsterdam residents to discover cultural offerings and unknown places in their own city, we stimulate start-ups and companies to establish their businesses here, we attract prominent conferences, we point visitors to the city’s various districts and metropolitan areas and we contribute to reducing the nuisance of crowded streets. We connect new ventures, organisations and people, and support these ventures via our marketing power, both online and offline.

Contact info iamsterdam.com/business partner@iamsterdam.com Contact info meetings & conventions iamsterdam.com/meetings meetings@iamsterdam.com

Holland Casino Amsterdam PCO CAOS (Conference Administration & Organisation Services) Congress Care Events in Business MCI Amsterdam OTHER SERVICES ACS audiovisual solutions Amsterdam Boats Amsterdam Boat Events GVB (Amsterdam Public Transport Company) HardRock Café Rederij de Nederlanden Rederij ‘t Smidtje Stromma Netherlands TCA (Taxicentrale Amsterdam)

colophon Published by: amsterdam&partners Project management: Laura Rouvoet-van Batum and Laura Lubbers Print: Joh. Enschedé Amsterdam Designer: Arjen van den Houten Text: Julia Gorodecky Cover photo: Delft Blue Room at Andaz Amsterdam Prinsengracht Disclaimer

No part of this publication may be reproduced or transmitted in any form or by any means – electronic, mechanical or photocopy – without prior permission from amsterdam&partners. All information provided in this publication was verified for accuracy at the time of printing. amsterdam&partners is not liable for any misprints or errors. © November 2019

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