Micediton winter 2015 en 2016

NR1 winter 2015-2016 Meetings & Conventions Amsterdam: tomorrow starts today An ideal business destination

‘It’s a world-class city in a nutshell. It has everything and it’s all accessible.

Amsterdam is a magnet for talent.’

Dave van der Pol Co-founder/ Founder The Startup Orgy / Spry

open mind sharp business

iamsterdam.com/invest 2 MICEditon Winter 2015

Foreword

Where creativity and commerce meet perfectly This autumn Amsterdam Marketing has released the new MICEdition. Our business newspaper that gives you, as an association, planner or visitor, an insight in the possibilities and developments in Amsterdam in the MICE-field. Why have we renewed it? This new MICEdition is easier to read, informs you better about what is happening in Amsterdam and shows why Amsterdam is an attractive business destination. Because it is a city where culture, creativity and commerce meet perfectly.

This new MICEdition has a new look, feel and better layout for your convenience. The MICEdition will be published twice a year, a ‘summer’ and ‘winter’ edition.

Contents 4 MICE update 6 Hotels 8 MICE update 10 Worth a visit 14 MICE update 16 Partner programmes 20 Advertorials 22 Venues

Published by: Amsterdam Marketing Project Management: Tom Wolters Print: Joh. Enschedé Amsterdam Design adaption: Monique Willemse Designer: Sandra Nakken Disclaimer

No part of this publication may be reproduced or transmitted in any form or by any means, electronic, mechanical or photocopying, without prior permission from Amsterdam Marketing. All the information provided in this publication is as it was known to Amsterdam Marketing at the time of printing. Subject to misprint and error. © November 2015

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MICE update

IACC trend research, Industrieele Groote Club’s hotel and Amsterdam Mövenpick expands.

IACC trend research: more corporate meetings

The International Association of Conference Centres (IACC) has recently published its 2015 study on “Trends in the Conference Center Industry”. The recently published study from EventMonitor also shows that especially the corporate meeting venues have a growth in their revenues.

IACC CEO Mark Cooper says: “Corporate meeting venues lead the recovery with the highest Average Daily Rate (ADR) and Revenue per Occupied Room (RevPOR). Given the package plan represents 90% of this group of IACC-members’ business, it can be assumed that corporate customers are investing significantly in training and meetings and in their use of member venues.”

Increase participation in one-day meeting locations The participation in this research of one-day meeting locations has increased and therefore provides valuable research data on this growing category of members of IACC. The one-day meeting locations reported 12% increase in the price for a day package.

For 2016, all types of accommodation have predicted a higher occupancy, in particular the corporate meeting locations predicted the highest growth. Conference Hotels with more than 200 rooms have achieved a 6.5% growth in utilization over the last year and also predict that for this year.

Source: www.congreswereld.nl/nieuws

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Industrieele Groote Club gets Boutique Hotel The Royal Industrieele Groote Club on the Dam in Amsterdam will partly move to other floors in the building. Property owner Ivy Group wants to realize a boutique hotel on the vacant floors. On the second floor there are four new banquet halls, which will be inaugurated this month. The four new spaces are situated in a part of the building that has been empty since 2010.

Richard Francke, Director Royal IGC: “It is not a matter of moving, but we really start afresh. Already we are noticing that national and international clients like to book the rooms. It is a beautiful extension to the already existing monumental halls.”

Mövenpick Amsterdam expands with 10 additional meeting rooms The Mövenpick Hotel Amsterdam City Centre has added 10 additional meeting rooms to its inventory, right next to the hotel, called ‘Meeting Centre 2’. These rooms can be booked with or without hotel rooms. With this expansion the Mövenpick meets the extra demand from the corporate market.

Source: www.congreswereld.nl/nieuws

Source: www.congreswereld.nl/nieuws

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Hotels

Amsterdam’s large capacity of beautiful hotel rooms

From boutique hotels to large conference hotels and from hotels that are historical sites to new designer hotels.

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Over the last years the hotel capacity in the Amsterdam Metropolitan Area has increased significantly, from 25,000 rooms to 37,600 rooms in 2015. From boutique hotels to large conference hotels and from hotels that are historical sites to new designer hotels. Conference organisers can now also receive an official ‘I amsterdam® approved’ guarantee of availability and quality of hotel rooms. As a result, Amsterdam is even better equipped to accommodate large conferences and solidify its position as an international conference city.

Conservatorium Hotel Amsterdam

NH Collection Grand Hotel Krasnapolsky

Hosting flawless events from start to finish In the heart of Amsterdam’s famous fashion and museum district, just a stone’s throw from all the city’s delights, is the magnificent neo-gothic Conservatorium Hotel, standing on the former site of the Sweelinck music conservatory.

Bringing history into the future NH Collection Grand Hotel Krasnapolsky is one of Amsterdam’s oldest hotels. Located in the characteristic centre, the hotel boasts splendid views of the Royal Palace and the city.

Whether you’re planning an intimate dinner party, a conference or a sophisticated cocktail party, the Conservatorium Hotel has a variety of elegant private meeting and event rooms that provide a fabulous setting for any occasion.

The hotel building dates back to 1855 and has 451 guest rooms, each with a contemporary design. NH Krasnapolsky also offers 2,200m2 of flexible meeting and event space, much of which has natural daylight and is equipped with the latest technology, such as the SMART Room System™ for Microsoft® Lync® Online.

In total, the Conservatorium Hotel offers 329m2 of meeting and event space, split over six different rooms. All meeting venues are naturally lit and equipped with a stateof-the-art high-definition video conferencing system. The largest meeting venue accommodates 120 guests theatre style, and 100 guests for a private dinner. Choose from a menu with tempting original dishes, an extensive wine list or delicious cocktails, and combine it with stunning floral displays that add the finishing touch to your event. The Conservatorium Hotel ensures an exceptionally high level of service and an outstanding culinary experience for a flawless event from start to finish.

The hotel will be fully renovated by April 2016, guaranteeing top-of-the-line hotel rooms and the latest meeting facilities.

Conservatorium Hotel Amsterdam Van Baerlestraat 27 1071 AN Amsterdam

NH Collection Grand Hotel Krasnapolsky Dam 9 1012 JS Amsterdam

T +31 (0)20 570 0000 E events@conservatoriumhotel.com I www.conservatoriumhotel.com

T +31 (0)20 554 9111 E nhkrasnapolsky@nh-hotels.com I www.nh-hotels.nl/hotel/nh-amsterdam-grand-hotel-krasnapolsky

NH Collection Grand Hotel Krasnapolsky is the hotel of the future, bringing you the technology of tomorrow, today.

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MICE update

Regus Amsterdam Atrium will be renovated and expanded The Atrium, the monumental building at the Amsterdam Zuidas is undergoing a major renovation. The Regus Business Center that is currently located on the third floor in this iconic building will become twice as large and will be redesigned as flagship high-end business centre.

Regus Amsterdam Atrium will be renovated and expanded.

W Amsterdam opens its doors and first rooftop pool.

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From April 2016, Regus will create 2900 m² of new offices and a business lounge on the fourth floor of towers I and II of the prestigious building. The expansion seems a logical step for Regus to meet the growing demand for full-service flexible workplaces at the Zuidas.

Furthermore the Atrium will be expanded with two towers totalling 22,000m², named the North and the South Tower. The oldest building on the Zuidas will be equipped with all modern comforts, including a new restaurant, large meeting and conference facilities and a fitness club.

Source: www.congreswereld.nl/nieuws

Pool on the rooftop of W Amsterdam Hotel The new luxury hotel W Amsterdam opened its doors November 2015 with the first ‘rooftop’ pool of the capital. Not just hotel guests, but also visitors of the hotel bar can take a dip in the pool. The pool at the roof of the former PTT office (Post Office) at the Spuistraat is 22 meters long and will be heated in winter. The pool is located at the sixth floor which makes that bathers can enjoy a beautiful view of the Royal Palace.

Source: www.congreswereld.nl/nieuws

W Amsterdam opens its doors The Starwood scion W Amsterdam has 238 rooms and consists of two iconic buildings where in the past the former Government Office for Money and Telephone (PTT Exchange) and KAS Bank (Bank) were housed.

Connect & Exchange The Exchange building has 172 rooms. The 66 rooms in the Bank Building will early next year open for guests. W Amsterdam features the Keyless SPG, an innovative system with which guests can check in using their smartphone and access the room.

THE DUCHESS Across the street of the W Hotel is the Bank Building. With a lot of rave reviews restaurant THE DUCHESS opened its doors here last June, with which the city has gained a combination of London’s heritage and Viennese grandeur. In this building will also come FIT,

a state-of-the-art fitness centre and the AWAY Spa, surrounded by the original bank vaults. On top of this all XBANK will arise in this building; a gallery and retail concept with more than 700m² which connects local design, fashion and music talents. All this shall open winter 2015, along with the other 66 rooms.

W Amsterdam also has a Great Room; an ultra-modern meeting and event space of 414m² that can be divided into three smaller rooms, all with access to a WIRED 24-hour business centre.

Source: micetravel.nl

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Worth a visit World-class museums, unique festivals and diverse cuisine, there’s never a shortage of things to do in Amsterdam.

There is never a dull moment

Got some spare time on your hands during your visit to Amsterdam?

These 2015/2016 cultural attractions across the city are definitely worth a visit and are an excellent way to discover this city filled with history while doing business.

With its world-class museums, unique festivals, international comedy scene, wealth of live music, laid-back bars and diverse cuisine, there’s never a shortage of things to do in Amsterdam. So browse these inspirational ‘language no problem’ suggestions and make the most of all the great events happening throughout the city!

‘Sixties - A Worldwide Happening’ Take a trip back in time at the exhibition `Sixties - A Worldwide Happening’. This celebration of 1960s culture takes place at the Tropenmuseum in Amsterdam from 16 October 2015 to 13 March 2016, presenting a global view of the fashion, music and design of the decade that produced globalisation as we now know it.

Legendary fashion and design Exploring themes that characterised a decade, the exhibition includes legendary objects and world-famous work by fashion designers, photographers and architects. As the colonial era came to an end and the power of global media grew, in the 1960s more and more people around the world joined in the fashion and design culture of the age. `Sixties - A Worldwide Happening’ introduces major artists from Africa, Asia and Latin America whose work remains little known in Europe.

For more information visit the Tropenmuseum’s website.

Tropenmuseum Linnaeusstraat 2 1092 CK Amsterdam I www.tropenmuseum.nl

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Munch and Van Gogh meet in Amsterdam Amsterdam’s Van Gogh Museum brings together two of the trailblazers of modern art for a unique exhibition running from 25 September 2015 to 17 January 2016.

With this exhibition, the similarities between the two highly influential artists are researched in detail for the first time.

Edvard Munch (1863-1944) and Vincent van Gogh (1853-1890) are both known for their highly personal, expressive visual language, emotionally charged paintings and drawings and, not least importantly, their lives full of hardship. Their art is intense, expressive and radical.

Van Gogh Museum Museumplein 6 1071 DJ Amsterdam I www.vangoghmuseum.nl

Iconic artworks Among the more than one hundred artworks on display, there are several iconic masterpieces and works that are rarely on loan, including Munch’s ‘The Scream’ and ‘Madonna’ and Van Gogh’s ‘Starry Night over the Rhone’ and ‘Patience Escalier’ (‘The Farmer’). As such, the exhibition offers a unique opportunity to see an important part of the work of both artists in one location.

For more information, visit the Van Gogh Museum’s website.

‘Spanish Masters from the Hermitage’ The World of El Greco, Ribera, Zurbarán, Velázquez, Murillo & Goya is a major exhibition of Spanish art at the Hermitage Amsterdam, running from 28 November 2015 until 29 May 2016.

Iconic art in Amsterdam The exhibition includes more than sixty superior paintings and a rich collection of graphic works and applied arts masterpieces.

Never before has the Netherlands hosted such a comprehensive survey of Spanish art, with work that is rarely represented in Dutch museum collections.

For more information visit the Hermitage Amsterdam’s website.

Francisco José de Goya y Lucientes (1746–1828) Portrait of the Actress Antonia Zárate, c 1810–11 © State Hermitage Museum, St Petersburg

Hermitage Amsterdam Amstel 51 1018 EJ Amsterdam I www.hermitage.nl

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Worth a visit ‘The Colonial War 1945-1949’ ‘The Colonial War 1945-1949’ sees the Dutch Resistance Museum turn its attention to the horrific events that occurred in the Dutch East Indies during WWII. The exhibition can be seen from 26 November 2015 until 3 April 2016.

Sharing the truth At the time, the general public in the Netherlands was shielded from the images of violence and destruction in the former Dutch colonies, but this exhibition looks at why the stories were censored and presents an unflinching look at the reality of the situation.

For more information visit the Dutch Resistance Museum’s website.

Dutch Resistance Museum Plantage Kerklaan 61 1018 CX Amsterdam I www.verzetsmuseum.org

Amsterdam’s festival of light The Amsterdam Light Festival is set to return on 28 November 2015, running until 17 January 2016, (literally) putting Amsterdam’s beautiful city centre and its canals in the limelight. 2015/2016 marks the fourth edition of the Amsterdam Light Festival, celebrating a theme of ‘Friendship’. A whole host of international artists are contributing to this edition, such as Swedish light artist Aleksandra Stratimirovic, whose ‘Northern Lights’ sculpture will cross the River Amstel.

Tours & events during the Amsterdam Light Festival Look out for dedicated canal cruises and a walking route taking in the selection of spectacular illuminated artworks. The renowned Water Colors canal cruises can be enjoyed for the entirety of the Amsterdam Light Festival, ensuring you can see the city at its best – from the water – and get up close to all of the major artworks. To explore the festival on foot, don’t miss the illuminade walking route, which is open from 10 December 2015 until 3 January 2016. Also keep an eye out for guided tours and an extensive side-programme that will see a host of activities and events take place at museums, theatres, restaurants, shops and other locations in Amsterdam.

For more information visit the Amsterdam Light Festival website.

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© Janus van den Eijnden

Amsterdam Light Festival Various locations in Amsterdam I www.amsterdamlightfestival.com

Services & Products

Advice & support Amsterdam is an ideal conference destination, where many aspects of planning an event are made easier by both the small scale of the city and the wide range of available resources. However, organising meetings and conventions is a time-consuming and complex task in any city. Thankfully, there is help at hand.

The department Business Marketing & Conventions, part of Amsterdam Marketing, is dedicated to making your next meeting or convention in Amsterdam a success. It is your one-stop contact for invaluable planning resources in the city and its surrounding areas, offering professional and independent advice, creative ideas and free promotional material. Whether you are interested in a site inspection or need help compiling a bid book, we offer support with the most comprehensive and up-to-date knowledge of the Amsterdam meetings, incentives, conferences and events (MICE) market.

A little bit extra Organising a meeting, convention or event is a time-consuming and complex task in any city. Thankfully, there is help at hand.

Amsterdam Marketing happily gives a little bit extra to make your event a little more special in our city. Not only can we help you with finding the right location or partner you need, but prior to your event we can help you with delegate boosting or by deploying our WELCOME team during a convention.

Amsterdam Marketing can also provide you with materials such as a city maps or A-mag (Amsterdam Magazine) for your delegates.

To familiarise yourself with what we can do, browse the list of toolkits and resources on our website www.iamsterdam.com/meetings, find out about bid assistance and site inspections. For custom advice, please email us at meetings@iamsterdam.com or call: +31 (0)20 702 6200.

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MICE update Events

Metamorphose of the Sloterdijk area – Unique Venues of Amsterdam

The sloterdijk area will have an entertainment mecca with a casino, hotel and convention centre

since a few years some great hotels in sloterdijk, in Amsterdam West, have appeared in former office buildings. As of October 2015 at sloterdijk building has started to realize an entertainment mecca.

Establishing a hotel, convention centre, casino and hospitality facilities named: Ven. The largest vacant office of the city, the former KPn Telehouse, will be fully remodelled. According to Tali Bielski owner of Omnam next year it will become a place where guests and visitors can be accommodated seven days a week, 24 hours per day. It will have restaurants, a rooftop bar, a spa, a pool, workspaces, conference rooms, a casino and a hotel.

The purpose of Ven shall become to serve the ‘bleisure-traveller’: business travellers who add several days of private travelling to their business trip. Mr. Bielski says that in addition it will also focus on the residents of Amsterdam. “We want a connection between international flair and the community in Amsterdam.”

In 2015 it was decided that Park Inn will establish five hundred rooms and will have one of the largest hotel convention centres of the city. From then on they became part of the much broader plans.

According to plans the complex will open late 2016 and should attract half a million visitors per year. After this Park Inn expects 120,000 guests and 50,000 convention visitors annually. source: www.parool.nl/parool/nl/4/AMsTERDAM

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Unique Venues of Amsterdam The latest participant in the new collaboration ‘Unique Venues of Amsterdam’ is The Westergasfabriek. This collaboration consists of 18 unique event locations who have joined forces in an association. All locations distinguish themselves because of their architecture, location or history. By working together and sharing knowledge the locations strengthen their position, and the city of Amsterdam becomes an even more attractive destination for conferences and events.

The following locations have joined with Unique Venues of Amsterdam: Beurs van Berlage, De Rode Hoed, Westergasfabriek, The Rembrandt Tower Boardroom, De Bazel, The Royal Concert Hall, Royal Theatre Carré, Royal Groote Industrieele Club, Delamar Theater, science Center nEMO, Passenger Terminal Amsterdam, Het sieraad, The national Maritime Museum, De nieuwe liefde, Felix Meritis, KIT Meetings & Events, Muziekgebouw aan ‘t IJ, EyE Film Museum Unique Venues of Amsterdam will continue expanding its operations in the near future. We will keep you informed. source: www.westergasfabriek.nl/zakelijk

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Partner programmes

Too much to choose

Whether you would like to enjoy a theatre performance in the evening, cruise along on the canals (World Heritage) with one of our many shipping companies or just enjoy some high-end shopping in a beautiful shopping mall or many beautiful shops, Amsterdam has a lot to offer outside your business visit reasons.

Historical plays, World Heritage canals or highend shopping

Theater Amsterdam A new venue with stunning views over the Harbour Area Looking for a special venue for a conference, meeting, product presentation or gala? Located on the waterfront, just outside central Amsterdam in the Western Harbour district, the brand new Theater Amsterdam offers several conference rooms, each with their own character and different capacities. All areas are well suited for both small and large groups that can range from 10 to 1,100 guests. Theater Amsterdam offers unique possibilities for projections and the latest theatre technology.

The theatre has 500m2 of projection screens with a radius of 20 metres and a height of 8.5 metres, that are built 180-degrees around the audience.

Restaurant Boven de Planken is situated on the theatre’s floating first floor, and offers stunning views over the harbour area and Amsterdam. This innovative restaurant has the capacity to cater for up to 200 guests for a seated dinner, and up to 300 guests for a standing buffet.

On the third floor, you’ll find two beautiful sky lounges. These areas offer the opportunity to enjoy specially composed packages in a private setting. It is possible to decorate these

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areas to your own liking so the ‘look & feel’ matches your event completely. The rooms are also perfect for breakout sessions or small meetings.

Theater Amsterdam is easily accessible by boat, car, public transport and bike. There are 300 parking places available in an open-air car park right next to the venue. What’s more, the theatre has been awarded the Golden Green Key Certificate, the international certificate rewarding sustainable companies in the recreation and leisure industry. The theatre is committed to minimising environmental impact and therefore goes the extra mile, achieving better and more than is required by applicable environmental legislation.

Theater Amsterdam Danzigerkade 5 1013 AP Amsterdam T +31 (0)20 705 5050 E hospitality@theateramsterdam.com /

groups@theateramsterdam.com

I www.theateramsterdam.com

De Bijenkorf Luxury department store What started as a small haberdashery 145 years ago has now grown into the Netherlands’ biggest premium department store. De Bijenkorf was established in 1870 and its flagship store is located in a historical building on Dam Square, in the heart of Amsterdam.

Tax Free Shopping In 2015, de Bijenkorf launched a new Tax Free Lounge, which allows non-EU customers to get an instant cash or credit refund for in-store purchases after shopping. It is the first of its kind – and the only permanently situated one – in the Netherlands, and is conveniently located in the centre of Amsterdam. The Lounge is equipped with two self-service kiosks to ease the process, and there are hostesses to assist customers in several languages. Moreover, customers have the option to pay in their own currency with the best rate guaranteed, when paying with MasterCard or Visa.

Beauty World In November 2015, de Bijenkorf will open Beauty World, a completely renewed and upgraded beauty destination on the ground floor of de Bijenkorf Amsterdam. Beauty World will be offering a host of exclusive and luxury beauty brands set within a luxurious and beautifully-designed environment, which focuses on indulging every customer with the most

exciting and inspiring beauty experience. The new Beauty World will be unprecedented as the number one beauty destination in the Netherlands.

During the last months of 2015, de Bijenkorf will be hosting a range of events, and we invite you to visit the store and sample the atmosphere of the festive season.

Extended Opening hours Sunday: 11:00-20:00 Monday: 11:00-20:00 Tuesday: 10:00-20:00 Wednesday: 10:00-20:00 Thursday: 10:00-21:00 Friday: 10:00-21:00 Saturday: 09:30-20:00 De Bijenkorf Dam 1 1012 JS Amsterdam

T +31(0)88 245 3333 E info@debijenkorf.nl I www.debijenkorf.nl/international

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Gassan Diamonds City of Diamonds Known as ‘the City of Diamonds’ for more than 425 years, Amsterdam is home to Gassan Diamonds. Located in the ‘de Plantage’ neighbourhood – also referred to as the ‘Cultural Garden of Amsterdam’ – this former steam-driven diamond factory was originally built in 1879 and is the oldest in Amsterdam.

In addition to offering high-quality products, Gassan Diamonds also provides services such as anniversary programmes, aftersales service and a mobile App for iOS and Android smartphones and tablets. The App provides practical information about Gassan Diamonds, including relevant updates applied to your groups, guests and tour operator-related services.

Gassan Diamonds offers free diamond tours in your own language led by expert guides. Visitors can admire our diamond polishers at work and learn about what factors determine the quality of diamonds and their related value. Gassan Diamonds also provides business-to-business activities for both small and large groups. Below is a list of just some of the suggested possibilities on offer: • Organise your meeting in the oldest diamond factory in Amsterdam.

• Add a delicious lunch or cocktail to complete your programme.

• Combine the diamond experience with a Diamond and Champagne Surprise cocktail. Each guest receives a glass of champagne, one of which contains a genuine brilliantcut diamond, while the rest have a synthetic stoneOnce everyone has enjoyed their champagne, a diamond expert then checks the stones and consequently finds the lucky winner of the real diamond.

• Organise team-building events for your company’s employees.

Why not make your experience typically Dutch by arriving and leaving via bike or canal boat? You can rent the bike, book a canal tour or even visit by tourist bus. Parking facilities (including spaces for buses) and a mooring site for canal boats are available.

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Gassan Diamonds is open seven days a week from 09:00 to 17:00.

Gassan Diamonds Nieuwe Uilenburgerstraat 173-175 1011 LN Amsterdam T +31 (0)20 622 5333 E info@gassandiamonds.com I www.gassan.com

Partner programmes Canal Company

Rederij De Nederlanden

Amsterdam is best seen from the water!

Canal Company believes that the full glory of Amsterdam is best seen from the waterways that criss-cross the city.

With Canal, the magnificent buildings, picturesque bridges and magical canals that Amsterdam is famous for all come together, and we would love to share these with you.

Amsterdam shines bright from the water Experience Amsterdam in a beautifully restored classic boat from De Nederlanden shipping company. We offer a wide variety of custom-made and package deals, ranging from basic city tours to elaborate dinner cruises.

Canal’s wide-ranging portfolio of programmes is guaranteed to give you an unforgettable day on the water. Whether it’s an intimate dinner with your partner, a celebration with 20 guests or a business party with 500 clients, with Canal everything is possible on and around the canals, putting the spotlight on Amsterdam’s breathtaking beauty.

Canal has an extensive fleet, with 44 vessels (party boats, classic saloon steamers and open boats) that can cater for a variety of group sizes (from 20 to 1,000 people) and events.

By responding to specific desires and with the personal approach of its staff, Canal ensures that your Amsterdam experience is unique.

Sailing and food have always been connected, and our deals include a wide variety of catering options: from simple snacks to buffets to an exclusive onboard seated dinner. Whichever option you select, we work with the best restaurants and cooks to prepare the meals to ensure your party will enjoy their dining experience while cruising along the waterways of Amsterdam.

De Nederlanden’s varied fleet means we can welcome small or large groups (from 3 to 300 guests) on board our boats.

Amsterdam shines bright from the water – especially since all of our classic vessels are state-of-the art, and almost all are zero-emission.

What’s more, Canal is proud to have been awarded the Golden Green Key, an official and international eco label for sustainability and corporate social responsibility. All Canal boats run silently on environmentally-friendly natural gas.

Canal Company Weteringschans 26-1 1017 SG Amsterdam T +31 (0)20 217 0500 E info@canal.nl I www.canal.nl

T +31 (0)20 423 3006 E info@denederlanden.com I www.denederlanden.com

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RAI Amsterdam

RAI Amsterdam today and in the future

Amtrium

The Amtrium is a multifunctional building that acts as the new modern face of RAI Amsterdam, as seen from the city centre.

Building for the future, RAI Amsterdam In June 2015, RAI Amsterdam opened the Amtrium, the latest flexible and sustainable conference, meeting and office space, on the north side of the RAI Complex. In addition to this, visitors will also be able to benefit from an eight-storey, multifunctional car park building as of August 2016, as well as the new headquarter hotel – the nhow Amsterdam RAI – which will open its doors on the RAI Complex in 2018.

Prior to the opening of the Amtrium on the north side of the complex, RAI Amsterdam already offered flexible facilities with its centrally-located Auditorium and Elicium. The new conference and meeting space is a welcome addition to RAI Amsterdam, with the complex’s largest hall and two adjoining halls being ideal for large-scale exhibitions. What’s more, the Amtrium also features a high-quality, two-storey restaurant, called The Roast Room, which has its own entrance.

Multifunctional car park

A new, multifunctional car park building will open in August 2016.

At 7.20m high, 2,500m2 in size and with a high-quality finish, the first floor of the building will also be an ideal additional exhibition space or conference room for our customers.

nhow Amsterdam RAI RAI Amsterdam Europaplein 1078 GZ Amsterdam T +31 (0)20 5491212 E welcome@rai.nl I www.rai.nl

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In addition to all this, our new headquarter hotel with 650 rooms – the nhow Amsterdam RAI – will open its doors on the RAI Complex in 2018.

For international multi-day congresses, exhibitions and other events, the addition of nhow Amsterdam RAI means that there will be a high-quality headquarter hotel available on site for visitors, exhibitors, speakers and organising teams.

KLM

Your global meetings partner for airline travel

Discounted fares with AIR FRANCE KLM

The Netherlands as MICE destination

Especially for the MICE industry, AIR FRANCE KLM developed the proposition AIR FRANCE & KLM Global Meetings, offering organisers of exhibitions, conferences and events a free online tool that is unique within the aviation industry.

It enables organisers to make their event more attractive to visitors and exhibitors by offering discounts up to 15% on most KLM and Air France fares. In addition, the organiser can earn free tickets.

With KLM and its large network and hub Amsterdam Airport Schiphol, the Netherlands has a great deal to offer (international) exhibition and conference visitors. The KLM Group flies directly to Amsterdam from 185 airports worldwide, offering direct connections to most of the world’s major economic regions. As a member of the SkyTeam alliance, KLM is part of a network that connects 921 destinations in 168 countries.

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Discounted fares are valid on all AIR FRANCE KLM flights and partner code share flights (e.g. Alitalia, Delta Air Lines) with AF/KL flight numbers Eligibility from/to any AIR FRANCE KLM destination, e.g. New York/Amsterdam, Amsterdam/London and Buenos Aires/Amsterdam Discounted fares are available from five days prior to five days after the event dates.

Ticketing via an IATA travel agent is also possible Programme is for individual bookings (not for groups).

Additional information: The event should be registered via www.airfranceklm-globalmeetings.com at least two months before it is due to start. The organiser will then receive a communication kit including a link with an Event ID code.

The link and AIR FRANCE & KLM Global Meetings logos must be posted on the event website. Event participants can log in with the assigned Event ID code to book their flights.

See www.airfranceklm-globalmeetings.com for complete terms & conditions.

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Venues

Unique characteristic event locations in Amsterdam

Whether you are looking for a cool, historic, creative or traditional location for your meeting or event, the city has it all. The compactness of the city centre gives a large variety of creative spaces in the heart of Amsterdam. Of course it is not only the city centre where unique locations are situated, but every wind direction has its own gems.

An inspirational setting for every event, not just for the art

The Van Gogh Museum An inspirational setting for every event The Van Gogh Museum in Amsterdam is home to the world’s largest collection of artworks by Vincent van Gogh. The museum’s ideal location in the heart of the Dutch capital, combined with outstanding exhibitions and enthralling stories about Vincent, provides a unique context for special events – whether it be a meeting, an intimate dinner or a festive reception.

Invite your guests for an exclusive seated dinner, standing buffet or reception surrounded by Van Gogh’s masterpieces.

We collaborate closely with our preferred suppliers to ensure an unforgettable event for you and your guests. And naturally, your programme can be extended with the addition of a unique art theme, or a guided tour of the permanent collection or temporary exhibition currently on display.

The Van Gogh Museum also offers a range of options for larger meetings, conferences and lectures. Our Theo van Gogh Room has space for seminars, conferences, lectures and product presentations. Smaller groups can use the Boardroom,

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an intimate venue with a splendid view over Museumplein. You can meet here in a peaceful setting while the catering is taken care of.

The Van Gogh Museum’s new glass Entrance Hall increases the available options for hosting events at the museum outside of regular opening hours. The spectacular transparent building dovetails perfectly with the Van Gogh Museum’s existing Exhibition Wing and provides an outstanding backdrop to all types of events.

All of our event packages are compiled with the utmost attention to detail. However, due to the differing requirements of every situation, we are always happy to work with you in exploring how we can create a package perfectly tailored to your needs.

T +31 (0)20 570 5200 E events@vangoghmuseum.com I www.vangoghmuseum.com or events.vangoghmuseum.com

Amsterdam Museum Association (OAM)

Hard Rock Cafe Amsterdam

Host your event in one of Amsterdam’s best museums From historic splendour to cutting-edge contemporary art and architecture, the 44 museums of the OAM provide the perfect MICE location for all tastes.

A highlight in the brand’s European collection After 45 years in the business, Hard Rock Cafe is still going strong. The famous brand now has more than 188 locations worldwide, and its growth in Europe continues due to the brand’s popularity.

Amsterdam is home to many of the world’s most famous museums. The city has more museums per square metre than any other destination, making it a real paradise for artlovers. Uniting under the OAM, 44 of these world-renowned museums are now open to the meeting’s industry. Together, they boast the world’s biggest collection of Van Gogh paintings, at the Van Gogh Museum, and beautiful works

by Rembrandt, at the Rijksmuseum. Amsterdam Museum tells the story of the city, which is rounded out by the canalhouse museums Van Loon, Willet-Holthuysen and Geelvinck Hinlopen. The Hermitage Amsterdam, meanwhile, has unique access to the Hermitage St Petersburg collection, while the Stedelijk is renowned for its modern art.

Hard Rock Cafe Amsterdam is one of the highlights in the brand’s European collection. This is due to its location, high quality of service and its ability to cater for the thousands of tourists and locals in the city, as well as its uncompromised passion to host top quality events.

Hard Rock Cafe Amsterdam underwent major renovations in 2014. With its new Private Event spaces, Waterside Event area complete with outdoor seating, two Live Music stages, Large Dining Space for Gala Dinners and Receptions, Rock Shop and Late Night Bar Lounge Area, it certainly provides an upgrade to its existing business.

If you’re looking for an unforgettable Amsterdam experience during your MICE event, OAM offers the perfect solution. Surprise your delegates with the most stunning and unique location for a dinner or reception, the perfect combination of business and pleasure. Whether you’re organising a meeting for a large or small group, OAM offers assistance in hosting an all-inclusive event in one of the city’s most beautiful locations. If this sounds like an appealing option, please do no hesitate to contact us and start planning your next trip to Amsterdam.

Newly designed Lounge areas, such as the Rock Room and Metal Room, cater for cocktail receptions for up to 60 people. Furthermore, the venue’s industrial metal staircase enables guests to look down onto a live music area.

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+31 (0)24 711 1378 service@amsterdammusea.org www.amsterdammusea.org

With full completion scheduled for the end of December 2015, Hard Rock Cafe Amsterdam will now be able to host VIP Events for up to 500 people.

+31(20)523 7625 amsterdam_sales@hardrock.com www.hardrock.com/cafes/amsterdam

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Museum of Bags and Purses Exclusive venue in Amsterdam’s historic centre The Museum of Bags and Purses is housed in one of the jewels of the Amsterdam canals: a lovely, authentic 17th-century canal house with a long and colourful history. Over the years, the building has essentially been kept in its original state, and both the interior and exterior have an impressive story to tell.

On the first floor, two period rooms were recently restored to their original splendour, and can now be booked for all sorts of events and occasions. The rich and elegant period rooms are decorated with beautiful works of art by great masters from the 17th- and 18th-century. Both the small and the large period room strike a perfect balance between the refinement of the past and the modern facilities of today, making them an ideal setting for special occasions for groups of 5 to 55 guests.

A private museum The historical rooms are suited for business meetings, receptions, dinner parties or even an elegant winter gathering. The period rooms can be hired separately or as a pair, and we also offer the unique possibility of hiring the entire venue after opening hours, giving you the opportunity to have your own private museum.

The rooms are facilitated with all the equipment necessary for your event. In addition to offering standard arrangements that fit your needs, the Museum of Bags and Purses is also happy to create a customised offer to fit your special wishes.

Make your event extra special with an inspiring tour through the museum, led by one of our dedicated guides who will tell you about the exquisite collection, the start of the museum and the history of the canal house.

For more information about the museum, please visit www.museumofbagsandpurses.com.

T +31 (0)20 524 6452 E info@tassenmuseum.nl I www.museumofbagsandpurses.com

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Venues TAETS Art and Event Park

EYE

Industrial heritage as a modern top venue TAETS Art and Event Park is a unique event location situated in wonderful industrial and monumental buildings at the Amsterdam North Sea Canal. Although the terrain’s character and its direct surroundings refer to days long gone, the location is equipped with all modern conveniences. Taets is the ultimate location for exclusive exhibitions, product launches, conferences, meetings, dinners, or other corporate events.

Meeting possibilities at the EYE Would you like to hold your next meeting along the IJ waterfront, or give a presentation on the big screen of a movie theatre? If so, then why not do it at the EYE Film Museum or add an extra, special tour to your programme?

EYE offers four cinemas, three meeting rooms and a foyer, and the entire venue is also available for rent one day per month. This variety enables us to satisfy a broad range of wishes for events large and small: a conference with 300 participants, a company party with 900 colleagues, or an intimate dinner for 30 people.

The buildings of Taets are part of the industrial heritage Hembrug area which dates from 1897. The Hembrug area is a former ammunition factory in the UNESCO World Heritage Site known as the Defence Line of Amsterdam. At the moment the Hembrug area is building a reputation for itself as an international top location for the creative industry.

The spacious and historical surroundings allow all kinds of set ups for both small and large events. By combining 2 monumental buildings with a 6,000m2 Black Box, an Event Garden and a large free of charge parking area, Taets is a most remarkable and creative event location in the Amsterdam region, only 10 minutes drive from Amsterdam city centre and 15 minutes drive from Schiphol Airport.

Taets 10,000m2 event park divided over: Building 41 | Gallery & Theatre, Building 43 | Event Area (650m2) & Meeting Area (8 Meeting rooms), Hal 1 | Black Box (6,000m2 hosts up to 4,000 persons in theatre style), the Restaurant, a nice Event Garden and a big parking area (1,000 cars).

T +31 (0)20 788 2600 E info@taets.com I www.taets.com

The various spaces available at EYE can be rented for meetings, lectures, conferences, business presentations, workshops and, of course, film screenings. Dinners, cocktail parties, and receptions are also possible, as is the option to rent the entire location for a major event on one day each month. Furthermore, you can also get married or celebrate an anniversary in our building.

Because of its location directly across from Central Station, EYE is very easy to reach by public transport: a free ferry sails back and forth across the IJ, 24 hours a day.

For visitors arriving by car, there is a municipal parking lot located behind the EYE building, and the cost for parking there is just €2 per hour.

T +31 (0)20 589 1401 E events@eyefilm.nl I www.eyefilm.nl

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Unique venues of Amsterdam New venue collaboration Unique Venues of Amsterdam is an association of Amsterdam’s most interesting conference centres and event locations in the city centre. All the participating venues are former theatres, factories, concert buildings, stock exchanges, churches or something else essential to the city of Amsterdam. Because of their authenticity, they offer a unique and original experience for out-of-town delegates. Capacities for meetings at these unique venues range from 2 to 3,500 people. No matter which venue you prefer, high quality is guaranteed and all are located in the city centre, surrounded by thousands of hotel rooms.

Most of the venues, being famous landmarks, are easy to find and accessible from Amsterdam Central Station and Schiphol international Airport.

T +31 (0)20 524 6452 E info@tassenmuseum.nl E info@uniquevenuesofamsterdam.com I www.museumofbagsandpurses.com I www.uniquevenuesofamsterdam.com

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Members of the association are: • Beurs van Berlage • De Bazel • De Nieuwe Liefde • De Rode Hoed • DeLaMar Theater • EYE Film Museum • Felix Meritis • Het Scheepvaartmuseum • Het Sieraad • KIT Meetings & Events • Koninklijk Concertgebouw • Koninklijke Groote Industrieele Club • Koninklijk Theater Carré • Muziekgebouw aan ‘t IJ • NEMO Science Center • Passenger Terminal Amsterdam • Rembrandt Tower Boardroom • Westergasfabriek

Venues Beurs van Berlage Monumental Conference Centre in the heart of Amsterdam Beurs van Berlage Conference Centre Amsterdam is a defining landmark situated right in the historic city centre. The combination of the primary central location, typical Amsterdam architecture, high standards and years of experience with international conferences and events makes it one of the most desired conference centres today.

Built as an exchange building in 1903 by a very famous Dutch architect (H.P. Berlage), it offers a wide variety of halls, welcoming many international conferences and dinners for up to 1,200 delegates every year. One of the most famous and memorable events that have taken place within its walls is the civil ceremony of the Royal wedding of King Willem-Alexander and (the now Queen) Maxima in 2002.

Beurs van Berlage is very easily accessible and located between Dam Square and Amsterdam Central Station with seven direct trains per hour and only 15 minutes away from Amsterdam Airport Schiphol.

Your delegates can also take advantage of the Beurs van Berlage Hotelservice, an efficient hotel booking tool that provides access to more than 4,000 hotel rooms within walking distance of the centre at the lowest prices, guaranteed.

T +31 (0)20 531 33 55 E events@beursvanberlage.nl I www.beursvanberlage.nl

Conferences 2016 9-12 February Integrated Systems Europe (IS Europe) RAI Amsterdam 9-11 March European Breast Cancer Confrence (EBCC) RAI Amsterdam 16-19 March 11th Congress of European Crohn’s and Colitis Organisation (ECCO) RAI Amsterdam 31 March-3 April OARSI World Congress RAI Amsterdam 14-16 April 5th conference of the European Society for Trauma and Dissociation (ESTD) Beurs van Berlage 1-6 May 14th International Child Neurology Congress (ICNC) RAI Amsterdam

20-23 July BAPS Annual International Congress Beurs van Berlage 28 September-1 October 9th Congress of European Family Therapy Association Westergasfabriek 4-7 October 3rd International Cilia Conference in Europe Royal Tropical Institute 10-13 November World Congress on Controversies in Obstetrics Gynecology & Infertility (COGI) Beurs van Berlage 10-16 October 14th European Conference on Computer Vision Koninklijk Theater Carré 17-19 November International Marinas Conference RAI Amsterdam

Events 2015-2016

24-28 May The Next Web Europe Westergasfabriek

26-29 November Foodfestival Amsterdam RAI Amsterdam

26-28 May 27th EFC Annual General Assembly and Conference Muziekgebouw aan ‘t IJ

10-14 December MASTERS OF LXRY RAI Amsterdam

6-10 June eHealth Week Beurs van Berlage 16-18 June International Conference on Narrative University of Amsterdam 17-21 June The 24th WPATH symposium Vrije Universiteit van Amsterdam 22-24 June Wharton Global Forum Beurs van Berlage

19-20 December Valhalla Festival RAI Amsterdam 11-14 January Horecava RAI Amsterdam 21-24 January Realisme Passenger Terminal Amsterdam (PTA) 29-31 January Food Soul Festival Kromhouthal 13-14 February Design Icons Kromhouthal

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