Micediton summer 2016

NR2 summer 2016 Meetings & Conventions Amsterdam: the place to meet Open mind sharp business

‘Amsterdam has a rich history of trade and commerce.’

Maurice van Tilburg Euronext Amsterdam Stock and derivatives exchange open mind sharp business

iamsterdam.com/meetings

Foreword

Open Mind, Sharp Business Amsterdam is one of Europe’s most picture-perfect capitals, where 16th-century spectacle stands side-byside with 21st ingenuity. This is no happy accident.

More than four centuries of daring, innovation and entrepreneurship has helped Amsterdam to set its own path. And at the heart of each new development has been the open-minded nature of our international citizenship.

Contents 4 MICE update 5 Venues 9 MICE update 10 Venues 12 MICE update 13 Advertorial 14 Hotels 16 MICE update 18 Social programmes 21 Advertorial 22 Worth a visit 25 Advice & support 26 CAOS

Open minds are receptive to new ideas: our entrepreneurial spirit is strong and our infrastructure ahead of the curve. Amsterdam’s quality of life is next to none, making this a wonderfully positive place to bring people together. And if you have any concerns about bringing sensitive topics to the city: honest, open dialogue is always welcomed.

Amsterdam is now the 8th most successful congress city in the world, according to ICCA rankings, and we’re confident that things are getting even better. Hotel development is soaring, with a host of international brands entering the market here. While our conference and event facilities are continuously thinking outside the box to keep improving.

Undoubtedly, business here is about to get even sharper.

Published by: Amsterdam Marketing Project Management: Tom Wolters Print: Joh. Enschedé Amsterdam Design adaption: Monique Willemse Designer: Arjen van den Houten Disclaimer

No part of this publication may be reproduced or transmitted in any form or by any means, electronic, mechanical or photocopying, without prior permission from Amsterdam Marketing. All the information provided in this publication is as it was known to Amsterdam Marketing at the time of printing. Subject to misprint and error. © April 2016

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MICE update

Feel at home in Amsterdam, meet the right people and make the best business connections.

Amsterdam: the place to meet An attractive quality of life, superfast connectivity and a dynamic business ecosystem that makes things happen: these are the key elements that ensure Amsterdam is the place to meet. All three are strong features of Amsterdam’s business landscape, making it one of the best cities in the world for meetings and conventions.

As well as its historic city centre, criss-crossed with glistening canals and architectural grandeur, Amsterdam is home to a rich variety of world-class attractions.

These include cultural icons like the Van Gogh Museum and the Rijksmuseum, which are not only within easy reach, but available to host events.

With around 40,000 hotel rooms available, your guests will always be well catered for here. And as for the event location itself, choose a 400-year-old canal house, an ultra-modern waterfront hotel or an all-purpose conference venue that can host 20,000 people. We have the perfect venue for every occasion.

Amsterdam is one of Europe’s key transport hubs; be it by plane, rail, road or sea, getting here is easy. So is getting around, with our comprehensive public transport network, our expanding network of electric taxis, and – if you really want to go Dutch – our bike hire companies. And meanwhile, your essential data will be transferring at reliably high speeds.

We are an open-minded city: open to ideas, to diversity, to inclusiveness. 90% of Amsterdam residents speak English and the average resident speaks two or more languages. Whoever you are, wherever you are from, you will fit right in.

And we do sharp business. Amsterdam is one of the most multicultural cities in the world. Amsterdam is a city of innovation and entrepreneurial spirit.

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Venues

An inspirational setting for every event.

The Royal Concertgebouw Amsterdam’s historic event space Centrally located and steeped in history, Amsterdam’s majestic concert hall is an inspiring location for events, dinners and meetings of all sizes. Considered to be one of the finest concert halls in the world, the landmark building has welcomed the planet’s most famous musicians for more than a century.

Space for up to 2,500 guests With excellent parking facilities, two conference halls and up to ten break-out rooms providing space for up to 2,500 guests, the concert hall is the largest conference venue in midtown Amsterdam.

Sustainable events The Concertgebouw has developed a sustainable strategy that will help the building to reduce its footprint and lower energy use by 40 per cent in the coming five years.

Robeco SummerNights During the summer months, The Concertgebouw hosts the Robeco SummerNights season; the ideal way to relax with your guests after a meeting or event. These special summertime concerts take place in July and August, bringing everything from splendid classical concerts and swinging jazz to pop music and famous artists from the Netherlands and beyond to the world famous stage.

Find the programme at The Concertgebouw website.

Catering The Concertgebouw works with a variety of high quality caterers, who can offer a choice of catering possibilities including dinners, lunches and snacks.

Technical suppliers The venue works with a only the highest quality technical suppliers, who can equip your event according to your wishes. Some rooms are already equipped with a beamer, screen and sound system.

Capacities & facilities Theatre style: 50-1,900 people Sit-down dinner: 100-550 people Reception or walking dinner: 1,000 people Ten break-out rooms Free high-speed Wi-Fi Please call Laura Beenders or Roos van der Donk for further assistance.

T +31 (0)20 573 0454 E sales@concertgebouw.nl I www.concertgebouw.nl

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Venues

Unique Venues of Amsterdam Unique Venues of Amsterdam is an association of Amsterdam’s most interesting conference centres and event locations in the city centre. All the participating venues are former theatres, factories, concert buildings, stock exchanges, churches or something else essential to the city of Amsterdam. Because of their authenticity, they offer a unique and original experience for out-of-town delegates.

Capacities for meetings at these unique venues range from 2 to 3,500 people. No matter which venue you prefer, high quality is guaranteed and all are located in the city centre, surrounded by thousands of hotel rooms. Most of the venues, being famous landmarks, are easy to find and accessible from Amsterdam Central Station and Amsterdam Airport Schiphol.

T +31 (0)20 586 0710 E info@uniquevenuesofamsterdam.com I www.uniquevenuesofamsterdam.com

T +31 (0)20 524 6452 E info@tassenmuseum.nl I www.museumofbagsandpurses.com

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Members of the association are: • Beurs van Berlage • De Bazel Amsterdam • De Nieuwe Liefde • DeLaMar Theater • EYE Filmmuseum • Felix Meritis • Het Concertgebouw • Het Scheepvaartmuseum • KIT Meetings & Events • Koninklijke Industrieele Groote Club • Koninklijk Theater Carré • Muziekgebouw aan het IJ • NEMO Science Museum • Passenger Terminal Amsterdam • Rembrandt Tower Boardroom • Rode Hoed • Tobacco Theater • Van Gogh Museum • Westergasfabriek For information about the Unique Venues of Amsterdam and affiliated companies, please visit www.uniquevenuesofamsterdam.com

Venues

The Van Gogh Museum An inspirational setting for every event The Van Gogh Museum in Amsterdam is home to the world’s largest collection of artworks by Vincent van Gogh. The museum’s ideal location at the heart of the Dutch capital, combined with outstanding exhibitions and enthralling stories about Vincent, provides a unique context for special events – whether it be a meeting, an intimate dinner or a festive reception.

Invite your guests for an exclusive seated dinner, standing buffet or reception surrounded by Van Gogh’s masterpieces.

We collaborate closely with our preferred suppliers to ensure an unforgettable event for you and your guests. The programme can naturally be extended by adding a unique art theme or a guided tour of the permanent collection or temporary exhibition currently on display.

The Van Gogh Museum also offers a range of options for larger meetings, conferences and lectures. The Theo van Gogh Room in the Van Gogh Museum has space for seminars, conferences, lectures and product presentations. Smaller groups can use the Boardroom, an intimate venue with a

splendid view over Museumplein. You can meet here in a peaceful setting while the catering is taken care of.

The Van Gogh Museum’s new glass Entrance Hall extends the available options for hosting events at the museum outside of regular opening hours. The spectacular transparent building dovetails perfectly with the Van Gogh Museum’s existing Exhibition Wing and provides an outstanding backdrop to all types of event.

All of our event packages are compiled with the utmost attention to detail based on the range of options our museum offers. However, due to the differing requirements of every situation, we are always pleased to join you in exploring how we can create a package perfectly tailored to your needs. For more information, please contact us via events. vangoghmuseum.com or contact one of our event managers at events@vangoghmuseum.com T +31 (0)20 570 5200 E events@vangoghmuseum.com I www.vangoghmuseum.com or events.vangoghmuseum.com

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Venues NEMO

Artis Royal Zoo

Energetica: a landmark exhibition This spring, Amsterdam’s iconic Science Center NEMO launches a free outdoor exhibition on its famous rooftop square. Opening on 22 April, ‘Energetica’ is the work of architect Renzo Piano, who always dreamed of creating this outdoor space. The exhibition invites visitors to interact with sculptures in order to experience first-hand how power can be generated from the wind, water and sun.

Where cultural heritage and nature meet Nature, culture and heritage come together at Artis: a place where stories have been created since 1838 and new ones are being written daily. But it’s only by visiting and experiencing Artis for yourself that you’ll truly understand its magic.

Breathtaking views NEMO offers plenty of inspiration and options for innovative events, both throughout the museum and up on the stunning rooftop square - which sits at 22 metres above sea level. The Panorama Room on the top floor is suitable for meetings and conferences for up to 80 people, and your guests are free to experience the power of the elements in Energetica. The adjacent restaurant and conservatory are the perfect place to wind down after your event, with breathtaking views over Amsterdam’s historic skyline and port - once the epicentre of Dutch merchant shipping.

Midsummer evenings for up to 400 guests The restaurant and conservatory provide direct access to the piazza; the largest rooftop terrace in Amsterdam. Here you can hold your own private summertime reception or barbecue for up to 400 guests on the Piazza, outside of NEMO’s usual opening hours. Surprise your staff or clients with a magical midsummer night party, where they can enjoy the long evenings and feel the inspiration of Energetica. The options are endless!

T +31 (0)20 531 3150 E events@e-NEMO.nl I www.e-NEMO.nl

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Meet the numerous animal species living alongside one another in the Forest House, or take a stroll through the historical city park with its wealth of flora. Everywhere you turn there’s a new experience to enjoy at Artis, and your event can easily be combined with a tour through the Artis park.

Artis offers several event spaces, all with their own identity. Hold a meeting or dinner in the beautiful, historic Aquarium and enjoy the unique experience of mingling between the tropical fishes and sharks. The King’s Reception Room and the Tiger Reception Room are fitting venues for conferences or receptions. Come together in one of the rooms in the North Pavilion, hold a meeting in the company of the former directors in the Founders Room, or gather together amongst the stars of the Blue Star Room. Whichever space you choose, Artis offers a unique and memorable location for your event, right in the heart of Amsterdam.

T +31 (0)20 52 33 584 E events@artis.nl I www.artis.nl

MICE Venues update

The sky is the limit as Amsterdam embraces new developments.

Towering over the competition Amsterdam’s skyline is changing, opening up a world of new possibilities.

An impressive new development is taking shape on the bank of the River IJ, directly opposite Amsterdam Central Station. Already home to the eyecatching EYE Filmuseum and a host of up-and-coming restaurants, the area will soon welcome the A’DAM tower. Originally built in the 1960s, over the past two years it’s been transforming into a stunning business and leisure location.

In 2018, two iconic new towers will join the A’DAM on the horizon; one will be residential, the other home to Maritim Amsterdam: a flagship congress and conference hotel for the award-winning Maritim Group.

At a total of 52,000 square metres, the Maritim will launch as one of Europe’s largest congress hotels, cementing Amsterdam’s status as an internationally renowned congress city.

Designed as ‘the new heart of Amsterdam’, the project features a congress hall for 2,300 guests, one for 1,300 guests, plus smaller facilities, taking the total capacity to 5,000. Above the conference facilities, the hotel will offer 600 four-star rooms, and luxury wellness and fitness facilities, incorporating a beautiful roof terrace with breath-taking views over the historic city centre.

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Venues

Beurs van Berlage Monumental Conference Centre in the heart of Amsterdam Beurs van Berlage Conference Centre Amsterdam is a defining landmark situated right in the historic city centre. The combination of the primary central location, typical Amsterdam architecture, high standards and years of experience with international conferences and events makes it one of the most desired conference centres today. Â Built as an exchange building in 1903 by a very famous Dutch architect (H.P. Berlage), it offers a wide variety of halls, welcoming many international conferences and dinners up to 1.200 delegates every year. One of the most famous events that everyone still remembers was the Royal wedding of the King and Queen of The Netherlands in 2002.

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Beurs van Berlage is very easily accessible and located between Dam Square and Amsterdam Central Station with five direct trains per hour and only 15 minutes away from international hub Amsterdam Airport Schiphol. Your delegates can take advantage of an efficient hotel booking tool with access to over 4.000 hotel bedrooms within walking distance for a guaranteed lowest price.

T +31 (0)20 531 3355 E events@beursvanberlage.com I www.beursvanberlage.com

Venues De Meervaart

Amsterdam Museum Association

Cultural inspiration Multifunctional theatre and congress venue De Meervaart is conveniently located between Amsterdam’s city centre and Amsterdam Airport Schiphol. This means that both the historical cultural heart of our city and one of Europe’s main airports are reachable from the venue within just 15 minutes.

Host your event in one of Amsterdam’s best museums From historic splendour to cutting-edge contemporary art and architecture, the 44 museums of the OAM (Amsterdam Museum Association) provide the perfect MICE location for all tastes.

De Meervaart organises around 150 corporate events every year. In addition to business events, De Meervaart also puts on 280 theatre productions and organises educational art programmes for youth.

The contemporary building overlooks one of the few lakes in Amsterdam and is surrounded by a lush green park. With ten multifunctional meeting rooms, 3 studios, 3 foyers and 2 theatre halls, De Meervaart is a flexible enough venue to host gatherings anywhere from small meetings to large conferences.

The meeting rooms and studios can accommodate two to 120 people and are perfect for break-out sessions. The theatre halls have a capacity of 800 (Red Hall) and 265 (Blue Hall). Whether it is a convention, exhibition, dinner, seminar or party, the dedicated team at De Meervaart is on-hand to help make sure your event is a booming success – in a truly unique theatre setting.

Amsterdam is home to many of the world’s most famous museums. The city has more museums per square metre than any other destination, making it a real paradise for art-lovers. Uniting under the OAM, 44 of these worldrenowned museums are now open to the meeting’s industry. Together, they boast the world’s biggest collection of Van Gogh paintings, at the Van Gogh Museum, and beautiful works by Rembrandt, at the Rijksmuseum. Amsterdam Museum tells the story of the city, which is rounded out by the canal-house museums Van Loon, Willet-Holthuysen and Geelvinck Hinlopen. The Hermitage Amsterdam, meanwhile, has unique access to the Hermitage St Petersburg collection, while the Stedelijk is renowned for its modern art.

If you’re looking for an unforgettable Amsterdam experience during your MICE event, OAM offers the perfect solution. Surprise your delegates with the most stunning and unique location for a dinner or reception, the perfect combination of business and pleasure.

Whether you’re organising a meeting for a large or small group, OAM offers assistance in hosting an all-inclusive event in one of the city’s most beautiful locations. If this sounds like an appealing option, please do no hesitate to contact us and start planning your next trip to Amsterdam.

T +31 (0)20 410 7720 E sales@meervaart.nl I www.meervaart.nl/congres-event

T +31 (0)24 711 1378 E service@amsterdammusea.org I www.amsterdammusea.org

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MICE update

The wheels of business Until you see it with your own eyes, it's almost impossible to fathom that there are more bicycles than people in Amsterdam. From smart-suited executives to elderly ladies with fluffy dogs – nobody is too young, too old or too important to hop on a bike.

The city’s compact nature, its unbeatable network of cycle-paths and its deeply embedded bike culture makes it one of the world’s most cycle-friendly cities. And both locals and internationals always praise the ability to zip around town on two wheels – whether heading out to a business meeting or dinner date – and how this positively impacts upon their quality of life.

Amsterdam is the world’s number one cycling city so enjoy a happier and healthier two-wheeled experience.

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This vital way of living in Amsterdam can also be accessible to your guests. When the European Respiratory Society visited in 2015, we devised a special cycling map highlighting the routes with the cleanest air, while for the European Society of Cardiology we created an 'aorta' route along the River Amstel, from the heart of the city to the heart of the convention. Or we can simply connect you to our bike rental partners to set the wheels in motion.

RAI Amsterdam

RAI Amsterdam today and in the future.

Parking and exhibitions under one roof As the growth of the Zuidas business district in the past decade has caused various parking areas near the RAI complex to disappear, RAI Amsterdam decided to build a new parking structure with 1,000 spaces. The RAI Parking building be taken into use in August 2016. A genuinely unique feature of the multifunctional building is its first floor, which has a double ceiling height and will be fitted out with event facilities. There is a direct connection to the surrounding halls at the RAI and the space can be used as a supplementary exhibition space of some 2,500 square metres.

Meeting parking demands Once the new car park is complete the RAI will have over 4,000 spaces on its own premises.

This will allow it to better meet the demands of the sort of large, international, multi-day events that take place in the exhibition and conference centre.

Future Vision RAI T +31 (0)20 549 1212 E welcome@rai.nl I www.rai.nl

This latest RAI Amsterdam project results from the (Spatial) Future Vision RAI report, drawn up by RAI Amsterdam in cooperation with Amsterdam City Council’s Zuidas Service. The new facility illustrates the RAI’s ongoing commitment to investing in sustainable innovation and strengthening its position as an internationally leading exhibition and conference centre.

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HotelsEvents

Amsterdam’s hotel capacity is on the rise

Choose from boutique gems to high-capacity conference centres; historical sites to new designer chic.

Over the last years the hotel capacity in the Amsterdam Metropolitan Area has increased significantly, from 25,000 rooms to 37,600 rooms in 2015. From boutique hotels to large conference hotels and from hotels that are historical sites to new designer hotels. Conference organisers can now also receive an official ‘I amsterdam® approved’ guarantee of availability and quality of hotel rooms. As a result, Amsterdam is even better equipped to accommodate large conferences and solidify its position as an international conference city.

Postillion Hotels Meeting the needs of the business traveller In September 2016, Postillion Hotels will open a new hotel in the up-and-coming business district, the ‘Kauwgomballenfabriek’ in Amsterdam. This will be the eighth Postillion Hotel in the Netherlands. With this expansion, the hotel positions itself more prominently to business travellers.

Building on the popular Meet-Work-Stay concept, Postillion Hotels caters to the needs of the modern business traveller. It is an innovative concept that integrates the needs of working, meeting and staying over. With ‘brain food’, the 15-minute dish, meeting hosts, plenty of parking, free high-speed Wi-Fi

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connection and ‘15-minute solutions’, Postillion Hotels has set the bar high in the business and events industry.

In September 2016, the hotel will open a large congress hall with a capacity of up to 1,500 guests. In 2017, the hotel will open its 250 rooms, as well as a restaurant, bar, gym and various congress facilities. As with all Postillion Hotels, fully equipped workspaces (Business Points) will be available for use.

T +31 (0)85 0580 101 E info@postillionhotels.com I www.postillionhotels.com/postillion-hotel-amsterdam

Hotels Apollo Hotels & Resorts Amsterdam

Dutch Design Hotel Artemis

Discover the best of Amsterdam with Apollo Hotels & Resorts The Wyndham Apollo Hotel Amsterdam and Ramada Apollo Amsterdam Centre both offer unique possibilities to experience the very best that Amsterdam has to offer.

Inspire your guests Whether you are planning an international meeting, special event, major exhibition or memorable trade show, Amsterdam is undoubtedly the right city to host it and the options for accommodation are endless. But there is one particular venue that really stands out amongst the rest. It is a place that brings the imagination of famous Dutch designers like Rietveld and Dudok to life. A place that stands apart with its own contemporary modern design coupled with a warm welcome.

Wyndham Apollo Hotel Amsterdam Organise a meeting with a view overlooking the crossroads of five canals or enjoy a break alongside a canal.

Refreshments and food are prepared by The Harbour Club Kitchen, a unique restaurant concept that combines highquality cooking with a dash of playfulness. Visit one of the many museums or go shopping in the city centre, located less than two kilometres from the hotel. The RAI Amsterdam Convention Centre and the World Trade Centre are within walking distance of the hotel. Avoid the busy roads and hop directly on a boat from your meeting room.

Dutch Design Hotel Artemis is located next to the A10 and A4 motorways, between the city centre and Amsterdam Airport Schiphol. A total of 256 comfortable rooms occupy 8 floors, together with a restaurant with water-side terrace, bar, 11 meeting rooms, fitness room and ample underground car park. The multifuntional meeting rooms can hold up to 230 persons. A hotel suitable for every occasion!

Ramada Apollo Amsterdam Centre From the 18th-floor meeting rooms you can enjoy a spectacular view over the historical city of Amsterdam. For a meeting break, cocktails or a BBQ, simply go one floor up to the rooftop terrace Floor17. Our terrace is the highest rooftop terrace in Amsterdam and is an incredible location for all kinds of events. Floor17 chef de cuisine Inan Sahin cooks according to the standards of the ‘New Dutch Cuisine’, a principle that means only pure ingredients of Dutch origin are used.

T +31 (0)20 570 57 03 E info@ramada-apolloamsterdam.com E reservations@wyndham-apolloamsterdam.com I www.apollohotelsresorts.com

T +31 (0)20 718 90 00 E reservations@aeonplazahotels.com I www.artemisamsterdam.com

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MICE update Events

The four pillars that make Amsterdam a sharp city for smart business.

Connectivity Whether it’s people or data you want to move, Amsterdam does so in style. Amsterdam Airport Schiphol is one of Europe’s four major hubs, operating to more than 300 direct destinations, and an easy 20 minutes away from the city centre by public transport. The city itself is compact enough to organise face-to-face meetings with ease, knowing that you can rely on the extensive public transport network – and the multilingual locals – to get you where you need to be.

As for digital connectivity, we’re way ahead there too. The Amsterdam Area boasts one of the fastest broadband speeds in the world – currently averaging 15.3 Mbps – and the world’s largest data transport hub, AMS-IX.

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The value of Amsterdam By international reputation, Amsterdam sits confidently amongst major metropolitan peers like London, Paris and New York. Although they may have the advantage of larger population pools, Amsterdam undoubtedly punches above its weight when it comes to delivering high quality services at the best prices.

That’s why when you host an event in Amsterdam, big or small, you’re guaranteed a professional service – from planning through to execution.

Amsterdam’s burgeoning hotel development market is a major plus for the meetings scene. In 2015 the number of hotel rooms increased from 25,000 to 37,600, with more hotels set to open in 2016. Combined with the I amsterdam® approved label, which launched in 2014, we’re proud to guarantee the availability of up to 16,000 hotel rooms without preliminary discussions. This is paired with a ‘best deal’ for organisers, exhibitors and visitors alike, always ensuring quality, affordability and reliability.

Business ecosystem More than 2,700 international companies, including Google, Tesla and the Industrial & Commercial Bank of China, have invested in the Amsterdam Metropolitan Area, taking advantage of competitive tax rates, international trade treaties and the city’s highlyskilled workforce – of whom nearly half are universityeducated, and 90% speak English.

Quality of life

Amsterdam’s two universities, VU University Amsterdam and University of Amsterdam, are well placed in the QS World University Rankings. And open lines of communication between the academic institutions, private business and the public sector means that bureaucracy doesn’t stand in the way of entrepreneurship and collaboration. That’s why the talent of tomorrow, be it students, researchers or startup entrepreneurs, is choosing Amsterdam today.

Amsterdam combines the friendliness and accessibility of a historic village with the world-class facilities and cultural attractions of a modern metropolis. That’s why our international visitors feel instantly at home, completely secure and embraced by an outward-looking culture that celebrates openness and diversity.

Amsterdam is famed for its open-minded appetite for healthy discussion and progressive topics are always welcome here, whether it’s gay rights, euthanasia, abortion, AIDS or human rights.

We’re a smart city: our business, our people and our environment grow together in dynamic harmony.

Consistently topping international work/life balance surveys, Amsterdam knows how to bring out the best in people.

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Social programmes

Business with leisure

Cruise along the iconic canals, take in the shops, or be dazzled by brilliant cut diamonds - these are just a few activities to make your business trip to Amsterdam complete. Add world-class museums, quirky festivals, theatre, and delightful restaurants, and you’ll never find a shortage of things to do in Amsterdam!

Amsterdam dazzles with canals, shops, diamonds and much more.

Canal Company and Gray Line Amsterdam Amsterdam is best seen from the water! There’s no better way to experience the magnificent buildings and picturesque bridges than from the unique perspective of the ancient waterways. That’s what we love to share with you! Besides, as your local sightseeing expert that let’s you enjoy all Amsterdam highlights and its surroundings, we are your onestop shop partner in tours and activities. Come and enjoy Amsterdam with us, there’s so much to see and discover!

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The wide-ranging portfolio of programmes is guaranteed to let you enjoy an unforgettable stay in Amsterdam and surrounding areas. Whether it’s a intimate dinner, a visit to one of the famous museums, or a business event up to 500 clients or more: we can make it happen.

What’s more, we are proud to have been awarded the Green Key, an official and international eco label for sustainability and corporate social responsibility.

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Host your event on board of one of our 44 vessels: party boats, classic saloon steamers, open boats, pedal boats, a passenger ship Transfers by boat up to a 1000 persons

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Drinks on board, lunch cruises, dinner cruises with live cooking, buffets Visit to the Van Gogh Museum, Rijksmuseum, Heineken Experience (guide included) Visit to the latest and state-of-the-art attraction the A’DAM LOOKOUT Guided excursions to spring garden Keukenhof, traditional village Volendam

Canal Company and Gray Line Amsterdam

T +31 (0)20 217 0500 E info@canal.nl I www.canal.nl

Social programmes Bijenkorf

Batavia Stad Amsterdam Fashion Outlet

World of Brands De Bijenkorf is the Netherlands’ leading department store.

De Bijenkorf offers the world’s most exclusive brands, exciting events and premium services required for a first class shopping experience. De Bijenkorf has been a symbol of true Dutch heritage since 1870 and is located in the heart of the city of Amsterdam.

Enjoying a picturesque waterside location near Amsterdam, the popular Batavia Stad Fashion Outlet is home to over 100 stores offering savings of up to 70% on some of the planet’s most exclusive fashion and lifestyle brands including Denham, Guess, Lacoste, Supertrash, Vingino and Villeroy & Boch.

Tax Refund Service At de Bijenkorf Amsterdam you can collect your Tax Refund instore. Simply go to our Tax Free Lounge on the 4th floor to be issued with a cash refund or have the refund credited to your credit card.

Beauty World De Bijenkorf Amsterdam recently opened an entire renewed 1.200 m2 cosmetics department on the ground floor, the ultimate beauty experience. The new ‘Beauty World’ offers a wide variety of luxury beauty brands, perfumes and services.

The Beauty World is the first realization of the renovation of the ground floor in Amsterdam. The outstanding and modernized windows and the use of luxurious materials such as marble and glass creates a bright and open atmosphere in the Beauty World.

The fashion outlet offers a charming, village style shopping experience in the scenic surroundings of Lelystad, within easy reach of Amsterdam city centre. With its attractive houses and beautiful squares, welcoming cafés and restaurants and even a children’s play area, Batavia Stad is a perfect getaway for style-conscious visitors during their stay in the Amsterdam area.

363 days of shopping The fashion outlet is open 363 days a year and seven days a week, from 10:00 to 18:00 on weekdays and from 10:00 to 20:00 at weekends.

Easy to reach Batavia Stad is located just five minutes off the A6, and only 40 minutes’ driving time from the city of Amsterdam.

It is easy to reach by train and bus, or there’s even a daily Shopping Shuttle which transports shoppers from Amsterdam city centre to Batavia Stad and back again.

Beauty World services With 25 counters, 1 treat room and 200 make-up and skincare specialist, the Beauty World provides an unprecedented offer. There are 125 additional beauty services and more than 12.5000 beauty products, of which 3.500 lipsticks, 3.000 eye shadows, more than 2.500 foundations, 1.500 skincare products and 2.000 fragrances.

And there’s more Batavia Stad offers full service packages and benefits to partners and their guests, which can be customised according to their needs. What’s more, visitors from outside the EU can benefit from even more savings by shopping Tax Free.

T +31(0)88 245 333 E info@debijenkorf.nl I www.debijenkorf.nl/international

T +31(0)320 292 900 E sales@bataviastad.com I www.bataviastad.com

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Social programmes Gassan Diamonds Admire the art of diamondpolishing in Amsterdam Gassan Diamonds, is located in a beautiful restored originally steam driven diamond factory and was built in 1879. Every year more than 400.000 visitors had a tour through the magnificent diamond factory and in 2013 Gassan has been declared Best Family Business in the Netherlands by the Family Enterprise Foundation in partnership with KPMG. Visitors can view the diamond polishers at their craft, while multilingual guides explain where diamonds are found and how rough diamonds turn into dazzling brilliants. Loose polished diamonds are shown as well as an elaborate jewelry collection.

After the tour you are invited for a free drink in our charming coffee shop in the former boiler house and browse through the extensive jewelry & watch collection in our boutique. Gassan Diamonds is proud to introduce a breathtaking and worldwide patented cut: Gassan 121, with one hundred and twenty one facets.

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Let a tour of Gassan Diamonds be the highlight of your trip; • free guided tours • tours 7 days a week, all year round from 9.00 a.m. till 5.00 p.m.

• personal attention for individuals and groups • diamonds mounted while you wait • exclusive in-house Rolex Boutique • large jewelry and watch collection on premises with brands such as Chopard, IWC, Jaeger-LeCoultre, Longines, Omega, Choices by DL and Gassan 121 • parking for tour buses/mooring site • VAT refund for non EU residents To arrange your tour, visit our website.

T +31 (0)20 622 5533 E info@gassandiamonds.com I www.gassan.com

AIR FRANCE KLM

Your global meetings partner for airline travel.

Discounted fares with AIR FRANCE KLM Especially for the MICE industry, AIR FRANCE KLM developed the proposition AIR FRANCE & KLM Global Meetings, offering organisers of exhibitions, conferences and events a free online tool that is unique within the aviation industry.

It enables organisers to make their event more attractive to visitors and exhibitors by offering discounts up to 15% on most KLM and Air France fares. In addition, the organiser can earn free tickets.

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Discounted fares are valid on all AIR FRANCE KLM flights and partner code share flights (e.g. Alitalia, Delta Air Lines) with AF/KL flight numbers.

Eligibility from/to any AIR FRANCE KLM destination, e.g. New York/Amsterdam, Amsterdam/London and Buenos Aires/Amsterdam.

Discounted fares are available from five days prior to five days after the event dates.

Ticketing via an IATA travel agent is also possible.

Programme is for individual bookings (not for groups).

The Netherlands as MICE destination With KLM and its large network and hub Amsterdam Airport Schiphol, the Netherlands has a great deal to offer international exhibition and conference visitors. The KLM Group flies directly to Amsterdam from 185 airports worldwide, offering direct connections to most of the world’s major economic regions. As a member of the SkyTeam alliance, KLM is part of a network that connects 1052 destinations in 179 countries.

Additional information: The event should be registered via www.airfranceklm-globalmeetings.com at least two months before it is due to start. The organiser will then receive a communication kit including a link with an Event ID code.

The link and AIR FRANCE & KLM Global Meetings logos must be posted on the event website. Event participants can log in with the assigned Event ID code to book their flights.

See www.airfranceklm-globalmeetings.com for complete terms & conditions.

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Worth a visit

Spoilt for choice A few tips to help you enjoy Amsterdam this spring and summer.

The days are getting longer and the temperature is rising, making it irresistible to enjoy Amsterdam and explore everything the city has to offer. There are numerous opportunities to unwind and take in the sights, whether it is morning, noon or night.

With so much packed into the city’s agenda, something is sure to tickle your fancy.

Made in Amsterdam By way of 100 works of art, ‘Made in Amsterdam’ showcases the most important artists, ideas and movements in the Amsterdam art world over the last century. Catch this one-off collection at the Amsterdam Museum until 31 July 2016.

Art imitates life in Amsterdam With works presented in chronological order, ‘Made in Amsterdam’ invites you to take a walk through the city and through time. The selection includes big names like George Hendrik Breitner, Karel Appel and Marlene Dumas, alongside works by lesser-known but no less talented artists like Gustave De Smet, Frieda Hunziker and Nola Hatterman.

Amsterdam is an iconic city for artists. Even today, artists from all corners of the world are drawn here to study or create.

They come and go, experiment, succeed and fail, cause fights and work together on collaborations. With this exhibition, the Amsterdam Museum gives a glimpse into a bona fide ‘art city’, which serves as a haven for its creatives.

Amsterdam Museum Kalverstraat 92 1001 AC Amsterdam I www.amsterdammuseum.nl

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World Press Photo Winning entries from the annual World Press Photo contest go on display from 16 April to 10 July at the Nieuwe Kerk, the spectacular church overlooking Dam Square. The World Press Photo Foundation was founded in Amsterdam, and has grown to become a global influence in the world of photography and press imagery.

The latest in photojournalism Each year, professional press photographers, photo agencies, newspapers and magazines from all over the world submit their top news-related pictures from the previous year. The best works are selected and assembled in a travelling exhibition of over 200 images, giving an overview of how press photographers tackle their work around the globe and how the press relates news through images.

Anuar Patjane Floriuk, Mexico, 2015, Whale Whisperers

A reflection of trends and developments in photojournalism, this exhibition not only presents the (at times gruesome) reality of news, current affairs and events on the world stage, but also the wonders of life, sports, art, science and nature.

De Nieuwe Kerk Dam Square 1012 JS AMSTERDAM I www.nieuwekerk.nl

Catherine the Great A collection of more than 300 paintings, sculptures and personal objects of Catherine the Great make their way from St. Petersburg to Amsterdam this summer. The ‘Catherine the Great’ exhibition takes place at the Hermitage Amsterdam from 18 June 2016 to 15 January 2017, offering a unique glimpse into the life of Europe’s longest-reigning empress.

The Golden Age of Russia After overthrowing her husband, the Russian tsar Peter III, Catherine became immortalised and continues to be considered the greatest tsarina of all times. The period of Catherine the Great’s rule (1762-1796) is known as the ‘Catherinian Era’ and is often considered the Golden Age of the Russian Empire and Russian Mobility. Her memoirs reveal that she was not only an avid art collector, but also a confidant for artists such as Voltaire and Diderot. Alongside some spectacular portraits and paintings, many of her possessions, such as jewellery, dresses and other fine artefacts, help to unravel her decadent life. © State Hermitage Museum, St Petersburg

Hermitage Amsterdam Amstel 51 1018 EJ Amsterdam I www.hermitage.nl

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Worth a visit Robeco SummerNights Let your hair down at Amsterdam’s classiest concert hall this summer. Taking place from 1 July until 31 August, the Robeco SummerNights series is an integral part of Amsterdam’s cultural calendar, inviting both performers and audiences to relax amidst a more informal atmosphere, and pairing classical music with swinging jazz and lively pop. More than 80 performances are lined up for the 2016 festival, kicking off with Dutch hip-hop star Kyteman and his Orchestra, and ending with a performance of Mozart’s Cosí fan tutti by the Dutch Touring Opera.

World-class performances The performances are held in the Royal Concertgebouw, which is one of the most prestigious concert halls in the world, attracting the most sought-after acts and artists. This summer series is also a great opportunity to enjoy top-notch international talents at lower prices, daring you to try something different.

The Concertgebouw has also considered how good food, drink and music complement one another, especially on a warm summer evening. With that in mind, the Robeco Summer Restaurant offers two and three-course dinner menus for dining prior to the concert, or head to the Summer Café for a snack and a night cap after the concert.

The Royal Concertgebouw Concertgebouwplein 10 1071 LN Amsterdam I www.concertgebouw.nl

Grachtenfestival The Grachtenfestival (Canal Festival), held from 12 to 21 August on and around Amsterdam’s canals, is one of the city’s most impressive musical highlights. At various locations along the historic canal belt, this annual festival is the stage for young talented musicians, giving them every opportunity to take the next step in their musical careers. The festival attracts thousands of lovers of classical and contemporary music from all over the world.

Canals and classical music The beautiful canals in the centre of Amsterdam form the perfect backdrop for classical music. Concerts are performed on stages by or even on the water, as the musicians stand on pontoons or boats and the audience listens from the canal side (or from their own boat). One of the highlights during the Grachtenfestival is the free Prinsengracht Concert on 20 August, taking place on a grand pontoon by the Pulitzer Hotel.

© Jeroen van Zijp

Grachtenfestival Across Amsterdam I www.grachtenfestival.nl

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Advice & support Services

Conferences in 2016

Amsterdam is an ideal conference destination, where many aspects of planning an event are made easier by both the small scale of the city and the wide range of available resources. However, organising meetings and conventions is a time-consuming and complex task in any city. Thankfully, there is help at hand.

1-4 May 14th International Child Neurology Congress (ICNC 2016) RAI Amsterdam

The Business Marketing & Conventions department, a part of Amsterdam Marketing, is dedicated to making your next meeting or convention in Amsterdam a success. It is your one-stop contact for invaluable planning resources in the city and its surrounding areas, offering professional and independent advice, creative ideas and free promotional material. Whether you are interested in a site inspection or need help compiling a bid book, we offer support with the most comprehensive and up-to-date knowledge of the Amsterdam meetings, incentives, conferences and events (MICE) market.

Browse our resources, toolkit, information on bid assistance and site inspections and find out more about what we can do for you at www.iamsterdam.com/meetings.

For custom advice, please email us at meetings@iamsterdam.com or call: +31 (0)20 702 6200.

A little bit extra Helping you make your event in Amsterdam a booming success is our goal at Amsterdam Marketing. And, we are happy to put in that little bit extra to make sure that happens. Not only can we help you with finding the right location or partner you need, but prior to your event we can help you with delegate boosting or by deploying our WELCOME team during a convention.

Amsterdam Marketing can also provide you with materials such as a city maps or A-mag (Amsterdam Magazine) for your delegates.

11-14 May Euthanasia 2016 RAI Amsterdam 18-20 May GRI Global Conference RAI Amsterdam 24-28 May The Next Web Europe Westergasfabriek 25-27 May 3rd European Conference on Child Abuse and Neglect De Meervaart 26-28 May 27th EFC Annual General Assembly and Conference Muziekgebouw aan ‘t IJ 6-10 June 24th Biomass Conference and Exhibition RAI Amsterdam 17-21 June 24th WPATH Symposium Vrije Universiteit van Amsterdam

28 September -1 October 9th Congress of European Family Therapy Association (EFTA) Westergasfabriek

10-16 October 14th European Conference on Computer Vision (ECCV) Royal Theatre CarrĂŠ 31 October-3 November Annual Conference on Multimedia (ACM) Beurs van Berlage 3-5 November 8th International Experiential Dynamic Therapy Association Conference (IEDTA)

10-13 November World Congress on Controversies in Obstetrics Gynecology & Infertility (COGI) Beurs van Berlage 17-19 November ICOMIA International Marinas Conference RAI Amsterdam

Events in 2016 12-16 May Rolling Kitchens Westergasfabriek

21-23 June Maritime Systems and Technology MAST RAI Amsterdam

24-25 May PLMA World of Private Label 2016 RAI Amsterdam

22-24 June Wharton Global Forum Beurs van Berlage

27-29 May International Tattoo Convention 2016 RAI Amsterdam

20-23 July BAPS Annual International Congress Beurs van Berlage 28-30 September Virtual Physiological Human Conference Royal Tropical Institute

9-10 June The International Food Blogger Convention 2016 RAI Amsterdam 4 September Amsterdam Jazz Festival Amsterdam Arena

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CAOS

A business case of an Amsterdam convention.

Professionals to help you organise your conference

2016 is the Year of the Mushroom in The Netherlands. The Dutch mushroom industry, which is the second largest in the world and Wageningen University and Research Center have successfully pitched Amsterdam as the location for the 19th International Society for Mushroom Science Conference at the Muziekgebouw in Amsterdam. From May 29-June 2 more than 700 participants from 40 countries will gather here to share the latest research results and business developments. In total there will be approximately 275 presentations.

They will also visit the tradeshow International Mushroom Days being held in ‘s Hertogenbosch that same week.

2 events, 2 cities, but 1 common goal: To show the world that mushrooms and its fungi relatives are relevant in all aspects of life and play an important role in today’s sustainability efforts, and that the Dutch science and industry are leading the way in innovation in this field.

The Local Organising Committee chose CAOS Conference Organizers as their partner more than 6 years ago.

After quite an intense selection procedure they decided to work with our team as they recognized the commitment we had. This together with the professional approach and solid financial proposal done, they chose for us. So far so good! We have made new friends and we are very excited that in a few weeks’ time the meeting will start. Imagine that: 700 people packing suitcases, saying good-bye to their families and homes travelling to Amsterdam and enjoying all the spectacular things we have to offer and we organised for them. That is a thrilling thought.

Always happy to play a ‘home game’, CAOS is extra motivated to ensure participants will leave Amsterdam wishing they could have stayed a little longer.

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‘It’s a creative, open and free-spirited city, with a buzzing social entrepreneurial space.’

Willemijn Verloop Social Enterprise NL & Social Impact Ventures Accelerating social entrepreneurship open mind sharp business

iamsterdam.com/meetings