MSY Technology Pty Ltd
MSY Technology Pty Ltd
By: Ian Cobb and Juan Rodriguez
MSY
Creative Brief
Technology Pty Ltd
Background
MSY Technology is a computer gaming website that sells hardware and gaming packages based in Australia. The company is a small business with 27 branches and specialize in computers, but sell software, external hard drives, printers, and other items for computers.
Target Audience
Our target audience would include a specific market. Judging by the competitors websites, and evaluating MSY Technology’s website, they target offline and online gamers who need powerful computers to run high end gaming technology.
Objectives
To update their extremely outdated website and bring them to the consumer better than the competitors.
Obstacles
Getting the name out there for MSY. They seem like a fairly successful company, but we don’t know how. This redesign would make them far more appealing.
Key Benefit The redesigned site would be far easier to navigate, and not be PDF.
Support Statement
Our research was very helpful in establishing a better website. Far easier navigation and a sleeker look for their name and website would help them grow their target audience and increase sales hopefully.
Tone
Sleek, Futuristic, Tough, Dependable, Semi-flashy, Good deals on electronics.
Media Website, physical store locations.
Creative Considerations Try to better appeal to a specific market while rebranding a business.
MSY Technology Pty Ltd
Competitive Analysis
MSY Technology Pty Ltd
Competitive Analysis
MSY Technology Pty Ltd
Competitive Analysis
MSY Technology Pty Ltd
Competitive Analysis
MSY
Competitive Analysis
Technology Pty Ltd
Organized Section Labels View Cart Sale Section Search Bar Build a Computer Feature
digitalstormonline.com
ibuypower.com
Yes Yes
Yes Yes Yes Yes
pugetsystems.com
Yes
falcon-mw.com
Yes Yes
Yes Yes
Yes
MSY Technology Pty Ltd
Mood Board
Search Bar
Logo Products
Featured Product #3
Sale Items
Featured Product # 1
Gaming Bundles
Featured Product #2
Account/Cart
Company
Search Bar
Logo Products
Sale Items
Gaming Bundles
Account/Cart
Company
Accessories
Cables
Coming Soon
Computer Cases
Internal Hardware
Laptops
Monitors
Multimedia
Network Devices
Printers
Scanners
Software
Storage
UPS
Featured Product #3
Featured Product # 1
Featured Product #2
Search Bar
Logo Products
Sale Items
Gaming Bundles
Account/Cart
Company
Accessories
Cables
Coming Soon
Computer Cases
Internal Hardware
Laptops
Monitors
Multimedia
Network Devices
Printers
Scanners
Software
Storage
UPS
Search Bar
Logo Products
items Sale Items
Gaming Bundles
Account/Cart
Company
Search Bar
Logo Products
Desktop
Sale Items
Gaming Bundles
Laptop
Account/Cart
Company
Search Bar
Logo Products
Sale Items
Gaming Bundles
Account/Cart
Company
Price point 1
Price point 2
Price point 3
Price point 4
Price point 5
Price point 6
Search Bar
Logo Products
Sale Items
Gaming Bundles
Text Image
Add To Cart
Account/Cart
Company
Search Bar
Logo Products
CART
TEXT
TEXT
Sale Items
TEXT
Gaming Bundles
Company
TEXT
TEXT
Image
TEXT
input field continue
Text Item info
TEXT
No
TEXT
$123.45
Text Item info
Text Email info
Account/Cart
$123.45
Search Bar
Logo Products
CART
ADDRESS
TEXT
Sale Items
TEXT
Gaming Bundles
Company
TEXT
TEXT
Image
Account
Text Account info
TEXT
$123.45
Text Item info
Text Email info
Account/Cart
TEXT
input field
continue
$123.45
Search Bar
Logo Products
CART
ADDRESS
SHIPPING
Sale Items
TEXT
Gaming Bundles
Company
TEXT
TEXT
Image
Account
Text Account info
TEXT
input field
continue
Shipping info Text
$12.34
Text
$12.34
Text days
$12.34
TEXT
$123.45
Text Item info
Text Email info
Account/Cart
$123.45
Search Bar
Logo Products
CART
ADDRESS
SHIPPING
Sale Items
PAYMENT
Account/Cart
Gaming Bundles
Company
TEXT
TEXT
TEXT
Image
$123.45
Text Item info
Account
Text Email info
Text Account info
input field
TEXT
$123.45
TEXT
$123.45
Payment Type
Name on Card Shipping info
Card Number
input field
Text
$12.34
Text
$12.34
Text days
$12.34
Expiration
input field Security Code What’s this?
continue
Search Bar
Logo Products
CART
ADDRESS
SHIPPING
Sale Items
PAYMENT
Account/Cart
Gaming Bundles
Company
REVIEW
TEXT
TEXT
Image
$123.45
Text Item info
Account
Text Email info
Text Account info
input field
TEXT
$123.45
TEXT
$123.45
Payment Type
Name on Card Shipping info
Card Number
input field
Text
$12.34
Text
$12.34
Text days
$12.34
Expiration
input field Security Code What’s this? SUBMIT
Search Bar
Logo Products
Sale Items
MSY Business Description
Locations
Contact Us
Facebook and Twiitter Description
Facebook and Twiitter icons
Gaming Bundles
Account/Cart
Company
MSY Technology Pty Ltd
Account Products
Sale Items
CrossFireX Custom Gaming System
Gaming Bundles
Company
(0)
MSY Technology Pty Ltd
Account Products
Sale Items
Gaming Bundles
Company
Accessories
Cables
Coming Soon
Computer Cases
Internal Hardware
Laptops
Monitors
Multimedia
Network Devices
Printers
Scanners
Software
Storage
UPS
CrossFireX Custom Gaming System
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MSY Technology Pty Ltd
Account Products
Sale Items
Gaming Bundles
Company
Accessories
Cables
Coming Soon
Computer Cases
Internal Hardware
Laptops
Monitors
Multimedia
Network Devices
Printers
Scanners
Software
Storage
UPS
Coolermaster RC-371-KKN1 Case without PSU Our Price: $43.00
Antec VSK-2000 Black MidTower Case without PSU Our Price: $57.00
Antec 300 Three-Hundred Gaming Tower without PSU Our Price: $59.00
Antec 200V2 Two-Hundred-V2 Gaming Tower Case without PSU Our Price: $59.00
Thermaltake Dokker Tower Case without PSU Our Price: $61.00
Antec NSK4000B-II without PSU Our Price: $63.00
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MSY Technology Pty Ltd
Account Sale Items
Products
Gaming Bundles
Company
of f! % 25 of f! %
of f! % 10 of f!
Canon Powershot 12.1 Megapixel 12x Zoom SLR $144.00
25
LG 1 TB External Hard Drive $129.99
Cruzer 4 GB Micro Thumb Drive $9.99
%
25 %
of f!
Samsung 12.2 Megapixel Digital Camera $129.00
10
30
%
of f!
Clearance Sale for 2 more days!
MicroATX Computer Case w/ 585W PSU $49.99
CA Duo 2.1 Computer Speakers $39.99
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MSY Technology Pty Ltd
Desktop
Account Products
Sale Items
Gaming Bundles
Laptop
Company
(0)
MSY Technology Pty Ltd
Account Products
Sale Items
Gaming Bundles
Desktop Packages
Gamer Pack 1: $880 - $1.2k Budget
Gamer Pack 2: $1.1k - $1.4k Budget
Gamer Pack 3: $1.3k - $1.6k Budget
Gamer Pack 4: $1.7 - $2k Budget
Gamer Pack 5: $2.5 - $2.9k Budget
Gamer Pack 6: $3.8 - $5.4k Budget
Company
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MSY Technology Pty Ltd
Account Products
Sale Items
Gaming Bundles
Desktop Packages
Intel I7 Core 750 Gig Hard drive 1.5 gihz Blu-Ray Fast $1,200.00 Add to Cart
Company
(0)
MSY Technology Pty Ltd
Account Products
ADDRESS
CART
Shopping Cart
Sale Items
SHIPPING
PAYMENT
Gaming Bundles
Company
REVIEW
PRODUCT / DESCRIPTION
Intel I7 Core 900 Gig Hard drive 2 gihz Blu-Ray /RW Air Bag Fast
QTY.
PRICE
1
$1,700.00
TOTAL
Enter your email address Continue Do you have a MSY account?
YES
NO
$1,735.00
(0) (1)
MSY
Account Products
Technology Pty Ltd
ADDRESS
CART
Shopping Cart
SHIPPING
Sale Items PAYMENT
Gaming Bundles
Company
REVIEW
PRODUCT / DESCRIPTION
Intel I7 Core 900 Gig Hard drive 2 gihz Blu-Ray /RW Air Bag Fast
QTY.
PRICE
1
$1,700.00
TOTAL
Address
email - required
abcsmith@gmail.com
NAME
Continue
ADDRESS CITY
STATE
ZIP
((0) 1)
$1,735.00
MSY
Account Products
Technology Pty Ltd
ADDRESS
CART
Shopping Cart
SHIPPING
PRODUCT / DESCRIPTION
Intel I7 Core 900 Gig Hard drive 2 gihz Blu-Ray /RW Air Bag Fast
Sale Items PAYMENT
Gaming Bundles
Company
REVIEW
QTY.
PRICE
1
$1,700.00
TOTAL
Address
email - required
abcsmith@gmail.com
NAME ADDRESS CITY
STATE
ZIP
Shipping Standard
$35.00
2 - Day Shipping
$75.00
1 - Day Shipping
$125.00
Shipping fees automatically calculated Continue
(0) (1)
$1,735.00
MSY
Account Products
Technology Pty Ltd
ADDRESS
CART
Shopping Cart
SHIPPING
Sale Items PAYMENT
Gaming Bundles REVIEW
PRODUCT / DESCRIPTION
email - required
PRICE
QTY.
Intel I7 Core 900 Gig Hard drive 2 gihz Blu-Ray /RW Air Bag Fast
Address
Company
1
$1,700.00
SHIPPING
$75.00
TOTAL
$1,775.00
abcsmith@gmail.com
Payment NAME
Payment Type
ADDRESS CITY
STATE
ZIP
Name on Card
Card Number
Shipping Standard 2 - Day Shipping
$75.00
1 - Day Shipping
$125.00
Security Code
Expiration
$35.00 Shipping fees automatically calculated
month
year
What’s this?
Continue
(0) (1)
MSY
Account Products
Technology Pty Ltd
ADDRESS
CART
Shopping Cart
SHIPPING
Sale Items PAYMENT
Gaming Bundles REVIEW
PRODUCT / DESCRIPTION
email - required
PRICE
QTY.
Intel I7 Core 900 Gig Hard drive 2 gihz Blu-Ray /RW Air Bag Fast
Address
Company
$1,700.00
1
SHIPPING
$75.00
TOTAL
$1,775.00
abcsmith@gmail.com
Payment NAME
Payment Type
ADDRESS CITY
STATE
ZIP
Name on Card
Card Number
Expiration
Security Code
Shipping Standard
$35.00
2 - Day Shipping
$75.00
1 - Day Shipping
$125.00
Shipping fees automatically calculated
month
What’s this?
year
SUBMIT
(0) (1)
MSY Technology Pty Ltd
Account Products
Sale Items
Locations
Gaming Bundles
Company
Contact Us
MSY Technology is a computer sales chain of stores with more than 14 years of I.T. experience. We specialize in computer parts, software and accesories for a below average price. With our expertise, we will strive to give you the best deal and greatest quality so you will return to us for your computer needs in the future.
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