The Story of the Storyboard

KNOWLEDGE ARTICLE - THE STORYBOARD

THE STORY OF THE STORYBOARD

HOW CREATING STORYBOARDS HAS HELPED INDIATTITUDE TO DELIVER IMPECCABLE EVENTS

IAPCO Member: Indiattitude, India

Executing impeccable events, providing wow experiences for your delegates, hassle-free registrations and operational excellence all contribute to the success of an event. We know that, but how do we get there?

Creating storyboards for events has become second nature to us; it’s like doing a pre-event rehearsal to ensure all eventualities are taken care of. Whilst it may take a little while to put a storyboard together, in the long run it will save time and provide clarity of thought.

A storyboard is a detailed manuscript representing event flow, step by step. Creating a storyboard might just sound like an extra step in the process but trust us, it’s a step you won’t want to ignore.

FOUR REASONS WHY YOU NEED A STORYBOARD:

Best way to share event flow with the entire team

Each event will be involved of multiplestakeholders. A written document makesit much easier to share and explain tothe entire team.

We’ve all had experiences where wewere trying to explain something, andthe other person may still not haveclarity. When you have a storyboard,you can show your team exactly howthe event is going to be mapped out andwhat it will look like. This makesit infinitely easier for other peopleto understand your ideas andexecutional framework.

Clarity on operational mapping and execution

When you have a storyboard for anevent, it helps you set up a plan forproduction, including all the conferencematerial, pre-requisites, registrationand accommodation and the order ofexecution.

Defined accountability and ownership

The storyboard will provide clarityto the team on their individualresponsibilities. This will avoid a lot ofchaos and confusion of who is doingwhat. Not only will it help you explainyour vision to your team, but it willalso make the delivery process gomore smoothly.

6 | September 2019

KNOWLEDGE ARTICLE - THE STORYBOARD

SOME KEY AREAS TO BE COVERED WHILE MAKING A STORY BOARD

Review and Record

The storyboard becomes a reviewdocument after the event is over. In apost event discussion, one can easily gothrough the storyboard to define whatworked and what could have been donebetter.

All of us learn from experience after all!

• Important points of contact

• Event design

• Layouts, settings and stage management

• Conference kits and inserts

• Day-wise action plan

• Agenda of the conference

OTHERS

• Travel itineraries of all delegates

• Rooming list

• Registration categories

POST EVENT TASKS

• Feedback forms to be signed by the client

• Handing over of conference videos, photographs and other material

• Rooming list and invoices for banquet billing to be collected

| September 20197