FARMER’S EXPECTATIONS FROM SHIRUR AGRICULTURAL PRODUCE MARKET COMMITTEE

InternationalJournalofBusinessandGeneral Management(IJBGM)

ISSN(P):2319–2267;ISSN(E):2319–2275

Vol.11,Issue2,Jul–Dec2022;33–44 ©IASET

FARMER’SEXPECTATIONSFROMSHIRURAGRICULTURALPRODUCEMARKET COMMITTEE

AbhishekP.Kedari1&GaneshS.Shinde2

ABSTRACT

Thestudywilldeterminethefarmersaswellastraders’expectationsfromshiruragriculturalproducemarketcommittee (APMC).Theresultsofaresearchsurveyconductedonbehalfofshiruragriculturalproducemarketcommitteeinpune. wefocusoncurrentauctionmethods,currentmarketpriceofonion,pomegranate,soybean,wheat,fruitsandvegetables, minimumsupportprice(MSP)aspergovernmentnorms,farmerssatisfactionlevel,rulesandregulationsofAPMC, marketyard,submarketyard,animalmarketanditsfeaturesinshiruragriculturalproducemarketcommittee.Thestudy isplannedusingprimarydataandotherinformation,andquestionnairesarecreatedasaresult.Accordingtothefindings ofthisstudy,farmeristheonlypersonwhoblindlyhavefaithinAPMC,Produceoffarmerswerenothandledwithsafety andcarewhiletransportinginAPMC,Farmersexpectmorefacilitiesandexpectfairpricefortheiragriculturalproduce fromshirurAPMC.Farmersnotreceiveonetimeamountoftheirproduceafterwardsauctions.Tradersandagentstook benefitofabsenceoffarmersonauctions.Farmersdon’tgetsufficientfacilitiesfromAPMC.

Accordingthereport'sfindings,farmersdon’thavecompleteknowledgeaboutthesystemsoitisthemain drawbackfortheirlosses,theyshouldlearnalltheprocessescarriedoutinAPMC,farmersexpectthepricesbutthey don’tfollowthenormsMaharashtrastateAgriculturalMarketingBoard.40%farmersgettheinformationabout governmentschemes,80%farmerswereknowingabouttradersandagents,60%farmersweresatisfiedfortheirworth andremaining40%farmerswerenotsatisfiedwiththeprices.24%farmersareeducateduptograduation

KEYWORDS:AgriculturalProduce,APMC,Farmers,Marketyard,FairPrice,Auctions

ArticleHistory

Received:29Sep2022|Revised:11Oct2022|Accepted:14Oct2022

INTRODUCTION

AgriculturalMarketsinmostpartsofthecountryareestablishedandregulatedundertheStateAPMCActs.Thewhole geographicalareaintheStateisdividedanddeclaredasamarketareawhereinthemarketsaremanagedbytheMarket CommitteesconstitutedbytheStateGovernments.Onceaparticularareaisdeclaredamarketareaandfallsunderthe4 jurisdictionofaMarketCommittee,nopersonoragencyisallowedfreelytocarryonwholesalemarketingactivities.The monopolyofGovernmentregulatedwholesalemarketshaspreventeddevelopmentofacompetitivemarketingsystemin thecountry.Theagriculturalproducemarketingcommitteeisamarketingboardestablishedbythestategovernmentsof India.Inordertofacilitatefarmers,thestategovernmenttosaletheirproduceandgetreasonablepriceandconstituted APMCinmanytowns.MostofAPMChavemarketyardwheretradersandothermarketingagentsareprovidedgodowns

www.iaset.us

editor@iaset.us

1ResearchScholar,SchoolofManagement,DYPatilUniversity,Pune,Ambi,India

2AssistantProfessor,SchoolofManagement(SOM),DYPatilUniversity,Pune,Ambi,India

andshopsforpurchaseofagricultureproducefromformers.Farmerscanselltheirproducetoagentsortraders.CoordinatethefunctioningoftheMarketCommitteesinMaharashtratheboardwasestablishednamelyMaharashtrastate agriculturalmarketingboard(MSAMB),Pune.AspertheprovisionofMaharashtraAgriculturalProduceMarketing (Development&Regulation)Act,1963section39(J),theBoardshallperformthefollowingfunctions.

 Toco-ordinatethefunctioningoftheMarketCommitteesincludingprogramsundertakenbysuchMarket Committeesforthedevelopmentofmarketsandmarketareas.

 ToundertakeStatelevelplanningofthedevelopmentoftheagricultureproducemarkets.

 TomaintainandadministertheAgriculturalMarketingDevelopmentFund.

 TogiveadvicetoMarketCommittee

 TosuperviseandguidetheMarketCommitteesinthepreparationofplansandestimatesofconstructionprogram meundertakenbythem.

 Tomakenecessaryarrangementsforpropagandaandpublicityonmattersrelatingtomarketingofagricultural produce.

 TograntsubventionsorloanstoMarketCommitteesforthepurposesofthisActonsuchtermsandconditionsas itmaydetermine.

 Toarrangeororganizeseminars,workshops,exhibitionsonsubjectrelatingtoagriculturalmarketing&giving trainingtomembersandemployeesofmarketingcommittee.

 Todosuchotherthingsasmaybeofgeneralinterestrelatingtomarketingofagriculturalproduce.

 TocarryoutanyotherfunctionspecificallyentrustedtoitbythisAct.

 TocarryoutsuchotherfunctionsoflikenatureasmaybeentrustedtoitbytheStateGovernment.

AgriculturalProduceMarketCommittee(APMC)

AnAgriculturalProduceMarketCommittee(APMC)isaanautonomousbodiesestablishedbystategovernmentinIndia toensurefarmersaresafeguardedfromexploitationbylargeretailers,aswellasensuringthefarmtoretailpricespread doesnotreachexcessivelyhighlevels.APMCsareregulatedbystatesthroughtheiradoptionofAgricultureProduce MarketingRegulation.

Priortoindependencein1947,themajorconcernofGovernmentpolicyrelatedtoagriculturalmarketingwasto keepthepricesoffoodfortheconsumersandagro-rawmaterialsfortheindustryincheck.However,afterindependence, therecameaneedtoprotecttheinterestoffarmersandtoprovidethemincentivepricestoaugmenttheproductionof agriculturalcommodities.Commonthroughoutthecountrywereproblemsoflocalmoneylendersextortinghighamounts offoodgrainsfromthefarmer,atthrowawayprices,asinterest.Recognizingthedefectsthatfarmersfacedsuchaslosses intermsofunduelowprices,highercostsofmarketing,andconsiderablephysicallossesoftheproduceintheagricultural marketingsystemtheIndianGovernmentintroducedseveralmandatoryregulationsinhopesofestablishingamechanism tomonitorthemarketconduct.

Regulationanddevelopmentofprimaryagriculturalproducemarketswastakenupasaninstitutionalinnovation, andconstructionofwelllaidoutmarketyardswasconsideredasanessentialrequirementforregulatingthepracticesin primarywholesalemarkets.

APMCRegulations

Agricultureproducemeansallproduce(whetherprocessedornot)ofagriculture,horticulture,animalhusbandry, piscicultureandforestsasspecifiedintheschedule.TheAPMCswereestablishedbytheStateGovt.forregulatingthe marketingofdifferentkindsofagricultureandpiscicultureproduceforthesamemarketareaoranypartthereof.The MaharashtraAgriculturalProduceMarketing(Development&Regulation)Actwaspassedintheyear1963,withaviewto regulatethemarketingofagriculturalandpiscicultureproduceinmarketareas.Aftergivingdueconsiderationtovarious committee'srecommendationsandstudygroups,someimportantchangeshavebeenmade.

APMCObjectives

ItshallbethedutyoftheMarketCommitteetoimplementtheprovisionsoftheMaharashtraAgriculturalProduce Marketing(Regulation)Act1963,therulesandbye-lawsmadethereunderinthemarketareatoprovidesuchfacilitiesfor marketingofagriculturalproducethereinastheDirectormayfromtimetotime,directdosuchotheractsasmaybe requiredinrelationtothesuperintendence,directionandcontrolofmarketsorforrelatingmarketingofagricultural produceinanyplaceinthemarketareaandforpurposeconnectedwiththemattersaforesaid,andforthatpurposemay exercisesuchpowersandperformsuchdutiesanddischargesuchfunctionsasmaybeprovidedbyorunderthisAct.The ActprovidesforestablishmentofMarketCommitteesintheState.TheseMarketCommitteesareengagedindevelopment ofmarketyardsforthebenefitofagriculturistsandthebuyers.Variousagriculturalproducecommoditiesareregulated undertheAct.Atpresentthereare306APMCswithmainmarketsand623submarkets. Divisionwisebreak-upofAPMCsareasfollows

ClassificationofAPMCs

1

2

3

5

ShirurAPMCProfile

 DateofEstablishment:15/09/1956

 Address:Shirur,DistrictPune,MH.

 PinCode:412210

 NameofChairman:VasantNamdevKorekar.

 Secretary:AnilDattatrayDhokale.

AnnualIncome

METHODS

Primarydataarethosewhicharegatheredspeciallyfortheprojectathand,directly.E.g.throughQuestionnairesand interviews.

 Theprimarydatasourcesforthesurveywerequestionnairesfilledoutbyfarmersduringdirectfacetoface discussions.

 Secondarydata:Thisisusuallyacollectionofpublishedsourcesthatwereoriginallygatheredforanother purpose.APMCrecords,msambpublicationsandreports,andjournals,aswellasKPMmagazinesandbusiness associationsareallsources.

 Theapmcandmsambwebsiteswereusedassecondarysources.

 Samplesize:500farmersasasourceofinformationandforinterpretation.

 SamplingMethod:Ihaveselectedsimplerandommethodofsamplingfortheresearch.

 SampleDesign:Intotal,nearly80%ofthesampleuniverse,whichincluded475Farmers&and25Traderswas examined.

RESULTSANDDISCUSSION

TheResultsarediscussedwiththehelpofQuestionnaireanddataInterpretations.TheseQuestionnairesbasedobjectives oftheresearch.

Question1.AreyoupeopleawareabouttheAPMCprocedureandrules?

Answer:90%farmersareawareaboutAPMC,10%Farmersarenotcompletelyaware.

Figure2.

Answer

 11%farmersareeducatedupto4thstd.

 45%farmersareeducatedupto10thstd.

 20%farmersareeducatedupto12thstd.

 24%farmersareeducateduptograduationandabove.

Question2.EducationofFarmers

Q3Doesauctionscarriedoutinyourpresence?

Answer

Somefarmerswerenotpresentduringauctionduetotimingsofauctions.SoweaskedthemwhentheywereinAPMCfor Payments.

 50%farmershavesaidyes

 20%farmershavesaidno

 10%farmerswereabsent.

 20%farmersdidn’tknowaboutit.

Q4Doyouthinkyourproduceissafehereaftersendingfromyourplace?

Answer

70%farmerssaidyesand30%farmerssaidnoaboutsafetyoftheirproducebeforeauction. Theywerehavingdoubtabouttheirquantityofmaterial.

ImpactFactor(JCC):7.9864

NAASRating3.51

Figure3

Q5Doyougetworthofyourproductfromtheauctions?

Answer

60%farmersweresatisfiedfortheirworthandremaining40%farmerswerenotsatisfiedwiththeprices.

Q6Doyougetotherfacilitiesasafarmer?

Answer

 30%farmerssaidyestheygotfacilities

 60%farmerssaidtheydon’tgetanyfacilities

 10%farmersweredidn’tknowaboutfacilities

Q7Doyouhaveinformationabouttradersandagents?

Answer

80%farmerswereknowingabouttradersandagentsand20%werenotknowingaboutthat.

Q9howdoyougetinformationaboutrates? Answer

a)PrintMedia:50%

b)SocialMedia:30%

c)ElectronicMedia:15%

d)Others:5%

Q10DoyougetinformationabouttheschemesfromgovernmentthroughAPMC?

Answer

 40%farmersgettheinformationaboutgovernmentschemes.

 50%farmerssaidthattheydon’tgetanyinformation.

 10%farmerssaidtheydon’tknowthatgovernmenthaveschemesforthemthroughAPMC.

Gov. Schemes Information

Farmers Percentage Figure10.

OBSERVATIONS&FINDINGS

 FarmeristheonlypersonwhoblindlyhavefaithinAPMCsystem.

 ProduceoffarmerswerenothandledwithsafetyandcarewhiletransportinginAPMC.

 Farmersaregettingmoreknowledgedaybydayfromvariousmethods.

 Farmersexpectmorefacilitiesandexpectfairpriceoftheirproduce.

 Tradersandagentstookbenefitofabsenceoffarmersonauctions.

 Farmersdon’tgetsufficientfacilitiesfromAPMC.

 Farmersdon’tgetcompletepaymentafterwardssellingtheirproducetotraders.

Suggestions

 APMCShouldtakefarmerspaymentresponsibilitiesafterwardsauctions.

 APMCshouldconveypriceratesofagriculturalcommoditiesthroughSMS.

 Fairauctionscarriedout.

 Weighingsystemforthegoodsshouldbeimproved.

 TofollowrulesandregulationsofMSAMB.

 MinimumSupportpriceshouldbegivenaspergovernmentnorms.

 FarmersshouldbeincludedindividuallyinAPMCelectionprocess.

 TodisplayboardsofMSPofallcommoditiesinmarketareas.

Limitations

 Therehasbeenamixedreactionfromfarmersandtraders,andhamals,mapadi,sinceasegmentofthemarket outletwasvisited.Somewerequitecooperative,somewereindifferent,andsomealsoprovidedfalseinfoabout auctionsmethods,whichmaycauseissueswhencalculatingtheexactfarmer’sexpectations.

 ThisstudyisrestrictedtoonlyinsideareasofShirurAPMC.

 Therespondentswerereluctanttoanswersomequestions,astheytookthemaspersonalandconsequently increasingthepossibilityoferror.

 Onlytwomonths’timeisverylesstoknowtheeachandeveryaspectofmarketingactivities.

CONCLUSION

MajorconclusionsofFarmer’sExpectationsfromShirurAgriculturalProduceMarketCommitteearethefarmersare expectingfairpriceoftheirproducefromshirurapmcandprovidepriceaccordingtominimumsupportpricewhichis declaredbycentralgovernment.Inadditiontothatthefollowingaretheminorconclusions:

 FarmersarenotupdatedinpricesofAgriculturalcommodities.

 FarmersarenotaccessandreaderesourcesandGovernmentagriculturalapplicationslikeagrowonetc.

 Farmersareimmediaterequiredmoneyforplanningofnextseasoncroporloanrepaymenthencefarmershave forcedtosaletheirproduce.

 Asfarmersdon’thavetotalknowledgeaboutthesystemsoitisthemaindrawbackfortheirlosses.Theyshould learnalltheprocessescarriedoutinAPMC.

 Governmenthasschemesforfarmersbuttheimplementationandregulationisslightlypoor.

 Farmersdon’tgetpersonallyinvolvedortheydon’tgivemandatoryattentionstotheauctionprocess.

 Tradersandagentstakeadvantageoffarmer’silliteracy.

 Farmersshouldvisitinformationcentreandenquirydeskrapidlyforthebetterunderstandingofschemesand presentscenarios.

 Farmersarenotwellconnectedtogovernmentwebsitesforregularupdateofvariousschemesactsand regulations.

REFERENCES

1.Dr.VilasM.Kadrolkar(2012),RoleOfAgriculturalProduceMarketingCommittee(APMC),Departmentof StudiesandResearchinEconomics,TumkurUniversity,B.H.Road,TUMKUR-572103.

2.Annapurna(2009)-“MarketingtotheIndianRuralConsumers”,MarketingMastermind,Vol.9(5),May,Pp.3539.

3.PhilipKotler:MarketingManagement,PearsonEducation13thedition.

4.V.S.Ramaswamy:-MarketingManagement.

5.AcharyaS.S&N.L.Agrawal:AgricultureMarketinginIndia,OxfordandIBHPublishingCompany,1987.

6.CustomerSatisfaction:NigelHill,GregRoche,RachelAllen.

7.Nagapure&Deshmukh:AgriBusinessManagement,AgrometPublisher.

8.KrishiVicharBookbyGaneshShindeauthor/editorasaself-publisheronAmazonKindlestore.

9.BusinessCorrespondence&ReportWritingbyR.C.Sharma&KrishnaMohan,TataMcGrawHill,4thEdition, 2011.

10.ManagerialEconomicsbyG.S.Gupta,TMH,NewDelhi.

11.ManagerialEconomicsbyVarshneyandMaheshwari,SultanChandandSons,NewDelhi.

12.www.msamb.com

AUTHORPROFILE

ProfileHighlights

 Name:GaneshSubhashShinde

 Designation:AssistantProfessor.

 AreaofExpertize:Agri&FoodBusinessManagement.

 ResearchPaperPublished:07inUGC&NAASRatedJournals.

 TechnicalArticlePublished:71.

 e-BookPublished:02.(Amazon.in:KindleStore)

 RadioTalks:01(AIRAhmednagar)

 ProfessionalMembership:01(AIASA,NewDelhi)

 Seminar/ConferenceAttended:15.

 AttendedFDP’S:05.

 Convention:28thIndianConventionofFoodScientists&TechnologistsEAT-SAFE,January20-222022by AFST(India),CSIR-CFTRICampus,Mysuru,India.

 Award:ReceivedBestResearchPaperAward&CertificatebyIASET,Internationalacademyofscience engineeringandTechnology,Egattur,Chennai–603103.

 TotalAcademicWorkExperience:7Years,08Months.

DETAILEDPROFILE

Ihaveoversevenyearsofteaching,andextensionexperience.Iamamanagementresearcherwhohaspaperspublishedin nationalandinternationaljournals.SeveralFDPshavebeencompletedbyme,including"OnlineTeaching-Learning PedagogyEducation4.0:Teacher'sTraining"(Module201),"TheArtofEffectiveTeachingandLearning,""VirtualLabs: Education4.0,"and"FacultyEffectivenessinLearningOutcomeBasedEducation."Inaddition,I'vepresentedresearch papersatanumberofnationalandinternationalconferences.IamcurrentlyworkingasanAssistantProfessoratDYPatil University,Pune.Previously,IwasanAssistantProfessorofMBAMarketingandMBAAgri&FoodBusiness ManagementatMITADTUniversityinPune,aswellasFoodBusinessManagement(FBM)DepartmentatK.K.Wagh CollegeofFoodTechnology,NashikandShramshaktiCollegeofFoodTechnology,MaldadTal-Sangamner.(Affiliated withMPKV,Rahuri).IgraduatedfromtheCollegeofAgriculture,Sonai,TalNewasa,Dist.AhmednagarandPost GraduatefromMAEER’sMITCollegeofManagement(MITCOM)Pune,IamcurrentlypursuingmyPhDinthefieldof "Management."IamaspecialistinAgriBusinessManagement,FoodBusinessManagement,andMarketingManagement. MyresearchinterestsincludeConsumptionPatternsofProcessedFoodsandBeverages,ConsumerBuyingBehavior,and BrandManagement.IreceivedthePrestigiousResearchPaperAwardfromIASET'sInternationalJournalofBusinessand GeneralManagementinChennai,andIhavePublished71Populararticlesinvariousnewspapersandmagazines,including prestigiousAgroown,AgricultureMarketing(KPM)Magazineandothers.IhavealsogivenoneradiotalksonSWOT AnalysisinAgricultureProductionandProcessing,andIhavepublishedtwoAgriculturale-books.Inaddition,Iaman activememberofthe'AllIndiaAgriculturalStudentsAssociation(AIASA)'inNewDelhi.

ImpactFactor(JCC):7.9864

NAASRating3.51