Editor's Note: Rooted in Local

Rooted in Local

In every town and community across Iowa, local businesses bring more than goods and services — they bring heart. When we shop locally, we’re choosing quality products and fueling the dreams of our neighbors, friends and families. Each purchase is a commitment to a more vibrant, thriving Iowa where small businesses and family-run farms can flourish.

From the corner coffee shop that knows your order by heart to the farm stand offering freshly picked produce, these local businesses are woven into the fabric of our daily lives. Every dollar spent locally circulates back into the community, supporting other small businesses, creating jobs and helping neighbors grow.

There’s another version of shopping local that you may not have considered. The cattle, turkey, egg, pig and crop farmers who don’t sell direct to consumers but also need community support. You may think, for example, “How can I support a farmer who raises livestock or grows crops when I’m just a regular Iowa consumer?”

First, consider the more than 4,000 grocery store products that contain corn. From cereal to soap to medicine, when you purchase these items, you support Iowa farmers. Fueling up with E15 or E85 at the pump? You’re supporting Iowa farmers!

Did you know that Jimmy Johns, Subway, and the Walmart sandwich counter all stock Iowa-grown turkey? There’s another way to support Iowa farmers! Soybeans are used to make house paint, salad dressings, foam shoes and more. Purchasing these items helps to support Iowa farmers, too.

In this issue, we spotlight a small-batch miso maker following her dream to share this flavorful soy product with her community, as well as a farmer who raises hens that produce high-quality and nutritious eggs. We also look at a convenience store chain that is engaging with their customers and local communities on a different level. Plus, discover a vibrant business village where local eateries, shops and entertainment thrive.

So, I challenge you to think bigger when shopping local. When you choose where to spend your hard-earned dollars, consider making choices that support your community, your neighbors and the hard-working Iowa farmer.

Enjoy the issue, Lydia Zerby