DALTONICO (Colourblind)

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DALTONICO (Colourblind) conceptualization: Ibada Wadud (USA), Karolina Rychlik (Poland), Ángel Masip (Spain) realization: Ibada Wadud and Karolina Rychlik

Photo by Raphael Franco

Wadud with intern, Caroline Dimelow (UK), and marginalized residents of La Pigna bear a sign in Arabic that asks “Do you know your neighbour’s name?” The stencil test is later transformed into a large black and white billboard that is installed in a storefront for public viewing.

Background:

La Pigna 2011 | An artistic social intervention “For the second year in a row, 13 University of Ideas (UNIDEE) residents lived in the historic centre of the city of San Remo (La Pigna) for one week and were hosted by La Pigna Mon Amour, a cultural association made up of volunteers who operate in the area. On this occasion, artistic projects were carried out in collaboration with the district’s inhabitants and were strictly in relation with the particular local context.” -Cittadellarte-Fondazione Pistoletto | Biella, Italy

UNIDEE in the press: La Stampa, Wednesday, 28th September, 2011

A series of large black and white billboards bear provocative messages in the old centre of the city of San Remo. Daltonico, or Colourblind, sets out to open an intercultural dialogue on the most important human values, going beyond the clichés associated with skin colour. The project also has an objective to encourage a collaboration with different members of the community, promoting understanding. With this in mind, the artists have used the most common languages of the area, not those understood by all members of the community. Coexistence and dignity have thus been translated into aesthetically harmonious and elegant textual images, mirrors of their contextual content.


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