NEW LUXURY

NEW LUX DIG URY NITY IS LUX URY

NEW LUXURY© Interviews Pierangelo D’Agostin

formerly of JIL SANDER | J. LINDEBERG

Ilaria Pasquinelli

ETHICAL FASHION NETWORK

Luciano Barbera

CARLO BARBERA

Orsola de Castro

FROM SOMEWHERE | ESTETHICA

Burak Cakmak

formerly of GUCCI GROUP

Alberto Saccavini

ETHICAL FASHION EXPERT

Eduardo Escobedo

UNCTAD

Nina Rennie

NUELUX.COM

Ilaria Venturini Fendi

CARMINA CAMPUS formerly of FENDI

Erica Corbellini

BOCCONI UNIVERSITY

Alessandro Siviero

UNIVERSITY OF TORINO

Francesco Bolli

CARDATO

ALTAROMA Dr. Adriano Franchi ROBERTA FURLANETTO Roberta Furlanetto ALTAROMA Simonetta Gianfelici

Stella Jean

STELLA JEAN | VOGUE, WHO’S ON NEXT? 2011 BIELLA WOOL COMPANY

Di.By

Nigel Thompson Ibada Wadud

CAMO | VOGUE TALENTS Stefano Ughetti

Anna Zegna

FONDAZIONE ZEGNA | ERMENEGILDO ZEGNA

Photo: Eduardo Cachucho

NEW LUXURY©

NEW LUXURY©

engraved

exhibited

Biella, Italy | September 2011

installation, film, magazine, web | mixed media

After tracing the projected text onto the wall, the artistresearcher uses an electric saw and the chisel-hammer technique to reveal the cement and brick that lie underneath the surface of the plasterboard. Using less than 25 ml of white paint for touch ups, the title and motto of the work are engraved approximately 3 cm deep over a space of about 0.5 x 1 meter as part of the mixed media installation, originally exhibited at Unidee in Progress ‘11 on 1st October 2011.

Relief work: cement and brick revealed using electric saw, chisel and hammer; pencil, acrylic paint

Guests included Eduardo Escobedo of UNCTAD, Anna Zegna of Ermenegildo Zegna and Fondazione Zegna and Elisabetta Facco of Carmina Campus.

NEW LUXURY© l’anteprima: preview issue, paper mounted on wall Concept & written content: Ibada Wadud Graphic design: Sunil Vallu Photography: Olga Karyakina, Ibrahim Jawabreh, Ángel Masip, Raphael Franco Fernandes Silva

Manifesto: Ibada Wadud Web: in progress | www.newluxury.it Documentary film series: in progress | Filming: Ibada Wadud, Raphael Franco Fernandes Silva; Panasonic AG-DVX100

Rome, Italy | September 2011

Dr. Adriano Franchi and Simonetta Gianfelici of Altaroma discuss ethical fashion, sustainable development and innovation challenges, aims and accomplishments in addition to sharing news about up and coming forward-thinking talents, such as Italian-Haitian designer, Stella Jean.

Currently in exhibition at Cittadellarte-Fondazione Pistoletto in Biella, Italy, NEW LUXURY© is the only project by one of fifteen artists in residence that was selected by the foundation founder, Michelangelo Pistoletto and director, Paolo Naldini, to be exhibited permanently in a foundation space.

Financial support: Fondazione Zegna Logistical support: The University of Ideas (UNIDEE), Cittadellarte Fashion Bio Ethical Sustainable Trend (B.E.S.T.)

Photo: Margarita Vázquez Ponte

Photo: Margarita Vázquez Ponte

YOU WEAR WHAT YOU EAT

a NEW LUXURYŠ project a natural dyeing, beauty and gastronomic demonstration for public education on sustainable consumption as part of colab, an exhibition curated by Nicoletta Daldanise | 18th September 2011 Biella, Italy

Make up applied using the berry juice of the Malabar spinach plant

Photos: Margarita VĂĄzquez Ponte

colab invitation, designed by Olga Karyakina

Concept: A step-bystep instructional guide explains the versatility of a plant native to Biella that can be used for three diverse purposes.

The simple layout appeals to a diverse audience, including small children.

Malabar spinach berries and onions used for dyeing the wool textiles

Model Meri Wills posing for the YOU WEAR WHAT YOU EAT project

A guest, who travelled from Genova to Biella for the exhibition, reads the instructional foraging, dyeing, beauty and gastronomic guide.

Recyled swatches from Biellese textile mills, including Zegna Group- Il Lanificio and Lanificio F.lli Cerruti are used to adorn blackboard. Swatches provided by REMIDA

Foraging the natural dyeing, beauty and food product

Make up: Ibada Wadud Photos: Ibrahim Jawabreh

MAY OUR OUTERWEAR REFLECT OUR MOST INNER HUMAN VALUES REJECTING THE MASSES NURTURING ECOSYSTEMS SUSTAINING LIVELIHOODS WEARING STORIES what you aspire to own (vs.) who you desire to be Designed by Ibada Wadud Oil on recycled paper 2011 | Ibada Wadud

coming soon