Business overview

CONFIDENTIAL

AGUA PIEDRA MEZCAL & CO. LTD. BUSINESS OVERVIEW

©2016 Agua Piedra Mezcal & Co. Ltd.

the information contained in these documents is confidential, privileged and only for the information of the intended recipient and may not be used, published or redistributed without the prior written consent of agua piedra mezcal & co. ltd. and or his representatives. the opinions expressed are in good faith and while every care has been taken in preparing these documents, agua piedra mezcal & co. ltd. notices that if the reader of this document is not the intended recipient, you are hereby notified that it is strictly prohibited to review, retransmit, copy or use the information here in. agua piedra mezcal & co. ltd., its subsidiaries, the directors, employees and agents cannot be held liable for the use of and reliance of the opinions, estimates, forecasts and findings in these documents.

- DISCLAIMER -

AGUA PIEDRA MEZCAL & CO. IS THE HOUSE OF THE BEST TASTING, ARTISANAL AND MOST RESPONSIBLE MEZCAL IN THE WORLD.

-WHAT WE ARE-

AGUA PIEDRA MEZCAL & CO. IS RUNNED BY AN AMAZING MULTIDISCIPLINARY TEAM INTEGRATED BY YOUNG LEADERS WITH DIFFERENT BACKGROUND, CRUCIAL TO EXECUTE OUR VISION OF WHAT A BUSINESS NEED TO BE.

David Santillán Giles CEO + Founder

Alicia Rivera VP + Partner

Susana Rivera Partner

José Sabino Master distiller

Arturo Hernández Glass master

-THE COMPANY TEAM-

Kastytis Kemezys UK Partner

Fabrice Limon Importer / Distributor

CAVA Magazine Top Best Tasting Mezcales 2016

THREE GENERATIONS SELECTING ONLY THE BEST 10 YEARS AGAVES AND SIGNING TO THEM EVERY MORNING, JUST FOR CREATE ONE OF THE TOP RANKED SPIRITS, USING OUR OWN BLEND OF WOODS IN THE PROCESS.

-THE BEST TASTING MEZCAL -

Google Impact on Air Winner 2014

Chicago Innovation Awards Nominee 2014 & 2015

WE PRESERVE THE TRADITIONAL AND ANCIENT WORK OF CRAFTSMANSHIP IN EVERY DETAIL, OUR BOTTLES ARE ART PIECES HAND BLOWED ONE BY ONE USING 80% OF CLEAN ENERGY IN THE PROCESS.

-THE MOST ARTISANAL MEZCAL-

A DOUBLE DISTILLED MEZCAL, COOKED IN UNDERGROUND OVEN WITH OUR OWN BLEND OF WOODS WHO BRING TO THIS, A CITRIC AND UNIQUE SMOKY FLAVOUR.

-SANTO DE PIEDRA-

A BLEND OF THREE RARE AGAVES DOUBLE DISTILLED IN CLAY POTS, COOKED IN UNDERGROUND OVEN WITH A BLEND OF WOODS SPECIALLY DEVELOPED FOR EACH BATCH.

-SANTONEGRO-

Impact Hub 15 ideas that are changing the world 2014

AMD Top 20 Promising companies 2014

manos que hilan sueños SUPORTING ARTISANS

cine agua piedra FILM FESTIVAL

-THE MOST RESPONSIBLE MEZCAL-

WE FOLLOW A 5 STRICT PROCESS TO REDUCE RISK AND MAXIMIZE SUCCESS: 1.

2.

3.

4.

5.

SOURCING AND RESEARCH MARKET VALIDATION SIGN COMMERCIAL AGREEMENTS SOFT LANDING FULL LANDING & SCALE

-OUR METHODOLOGY-

↑ mezcal / tequila is going to replace the rum as the third most popular white spirit

£194M Actual market size of mezcal / tequila in UK with no many brands operating the principals are, Patrón, José Cuervo, Herradura, and mezcales like Derrumbes, Del Maguey, and Enmascarado

£268M is the estimate of market size of mezcal in UK for 2020 and increases constantly in reason of 14% anual

Source: Mintel, white spirits and RTD´s UK Report 2015

-MARKET OVERVIEW-

+ Price Real Minero Pierde Almas Ven a mi - Quality

Derrumbes

Del Maguey

Mezcal Enmascarado

-Price

-ACTUAL POSITIONING-

Agua Piedra Mezcal

+ Quality

UK

UE

US

ASIA

TRADING BY

TRADING BY

TRADING BY

TRADING BY

2017

2017

2018

2016

60,000

600

Is our prospection of bottles globally sold by 2020

Our prospection is be in this number of outlets

-OUR GLOBAL COVERAGE-

LAMPUGA

scotch + limon

GRUPOHABITA Casa Morena

cinnamonbridge

-PART OF OUR ACTUAL EXCLUSIVE LIST OF CLIENTS-

ÂŁ90K who will be used in new strategic assets marketing and strength our logistic capabilities for start the trading in UK with our first clients: Selfridges, Harvey Nichols and EXPANSION to new markets.

-INVESTMENT OPPORTUNITY-

IS THE ACTUAL VALUE OF THE COMPANY IN THE MARKET CONSIDERING

£400 K

-Expansion plans and contracts in trade us in UK, UE, US, Asia -Market reach to 256M in UK in the next years -Our strategic alliances & partnerships -Our exclusive list of clients -Our company intangibles and traction

-ACTUAL VALUE OF THE COMPANYSource: FLEDGE LLC VALUATION, 2016

5% Market share expected in mezcal industry in UK by 2018

14X

10th

-14X multiples expected

Will be achieve our brake event point

36th We will be able to look for GLOBAL partners like DIAGEO & PERNOD RICARD

Source: DAMODARAN EU MULTIPLES

-ADDING VALUE FOR YOU-

We love mezcal. We love stories.

Agua Piedra Mezcal & Co. Ltd. Stables Market, Camden, London UK www.aguapiedramezcal.com davidsantgiles@outlook.com +520445571522147