CONFIDENTIAL
AGUA PIEDRA MEZCAL & CO. LTD. BUSINESS OVERVIEW
©2016 Agua Piedra Mezcal & Co. Ltd.
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- DISCLAIMER -
AGUA PIEDRA MEZCAL & CO. IS THE HOUSE OF THE BEST TASTING, ARTISANAL AND MOST RESPONSIBLE MEZCAL IN THE WORLD.
-WHAT WE ARE-
AGUA PIEDRA MEZCAL & CO. IS RUNNED BY AN AMAZING MULTIDISCIPLINARY TEAM INTEGRATED BY YOUNG LEADERS WITH DIFFERENT BACKGROUND, CRUCIAL TO EXECUTE OUR VISION OF WHAT A BUSINESS NEED TO BE.
David Santillán Giles CEO + Founder
Alicia Rivera VP + Partner
Susana Rivera Partner
José Sabino Master distiller
Arturo Hernández Glass master
-THE COMPANY TEAM-
Kastytis Kemezys UK Partner
Fabrice Limon Importer / Distributor
CAVA Magazine Top Best Tasting Mezcales 2016
THREE GENERATIONS SELECTING ONLY THE BEST 10 YEARS AGAVES AND SIGNING TO THEM EVERY MORNING, JUST FOR CREATE ONE OF THE TOP RANKED SPIRITS, USING OUR OWN BLEND OF WOODS IN THE PROCESS.
-THE BEST TASTING MEZCAL -
Google Impact on Air Winner 2014
Chicago Innovation Awards Nominee 2014 & 2015
WE PRESERVE THE TRADITIONAL AND ANCIENT WORK OF CRAFTSMANSHIP IN EVERY DETAIL, OUR BOTTLES ARE ART PIECES HAND BLOWED ONE BY ONE USING 80% OF CLEAN ENERGY IN THE PROCESS.
-THE MOST ARTISANAL MEZCAL-
A DOUBLE DISTILLED MEZCAL, COOKED IN UNDERGROUND OVEN WITH OUR OWN BLEND OF WOODS WHO BRING TO THIS, A CITRIC AND UNIQUE SMOKY FLAVOUR.
-SANTO DE PIEDRA-
A BLEND OF THREE RARE AGAVES DOUBLE DISTILLED IN CLAY POTS, COOKED IN UNDERGROUND OVEN WITH A BLEND OF WOODS SPECIALLY DEVELOPED FOR EACH BATCH.
-SANTONEGRO-
Impact Hub 15 ideas that are changing the world 2014
AMD Top 20 Promising companies 2014
manos que hilan sueños SUPORTING ARTISANS
cine agua piedra FILM FESTIVAL
-THE MOST RESPONSIBLE MEZCAL-
WE FOLLOW A 5 STRICT PROCESS TO REDUCE RISK AND MAXIMIZE SUCCESS: 1. 2. 3. 4. 5.
SOURCING AND RESEARCH MARKET VALIDATION SIGN COMMERCIAL AGREEMENTS SOFT LANDING FULL LANDING & SCALE
-OUR METHODOLOGY-
↑ mezcal / tequila is going to replace the rum as the third most popular white spirit
£194M Actual market size of mezcal / tequila in UK with no many brands operating the principals are, Patrón, José Cuervo, Herradura, and mezcales like Derrumbes, Del Maguey, and Enmascarado
£268M is the estimate of market size of mezcal in UK for 2020 and increases constantly in reason of 14% anual
Source: Mintel, white spirits and RTD´s UK Report 2015
-MARKET OVERVIEW-
+ Price Real Minero Pierde Almas Ven a mi - Quality
Derrumbes
Del Maguey
Mezcal Enmascarado
-Price
-ACTUAL POSITIONING-
Agua Piedra Mezcal
+ Quality
UK
UE
US
ASIA
TRADING BY
TRADING BY
TRADING BY
TRADING BY
2017
2017
2018
2016
60,000
600
Is our prospection of bottles globally sold by 2020
Our prospection is be in this number of outlets
-OUR GLOBAL COVERAGE-
LAMPUGA
scotch + limon
GRUPOHABITA Casa Morena
cinnamonbridge
-PART OF OUR ACTUAL EXCLUSIVE LIST OF CLIENTS-
ÂŁ90K who will be used in new strategic assets marketing and strength our logistic capabilities for start the trading in UK with our first clients: Selfridges, Harvey Nichols and EXPANSION to new markets.
-INVESTMENT OPPORTUNITY-
IS THE ACTUAL VALUE OF THE COMPANY IN THE MARKET CONSIDERING
£400 K
-Expansion plans and contracts in trade us in UK, UE, US, Asia -Market reach to 256M in UK in the next years -Our strategic alliances & partnerships -Our exclusive list of clients -Our company intangibles and traction
-ACTUAL VALUE OF THE COMPANYSource: FLEDGE LLC VALUATION, 2016
5% Market share expected in mezcal industry in UK by 2018
14X
10th
-14X multiples expected
Will be achieve our brake event point
36th We will be able to look for GLOBAL partners like DIAGEO & PERNOD RICARD
Source: DAMODARAN EU MULTIPLES
-ADDING VALUE FOR YOU-
We love mezcal. We love stories. Agua Piedra Mezcal & Co. Ltd. Stables Market, Camden, London UK www.aguapiedramezcal.com davidsantgiles@outlook.com +520445571522147