IB Magazine Special Edition

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Feminine Personality & Top Entrepreneur

March 2022, Rio de Janeiro, Brazil

The WINNER 2022 Europe

August 2022, Paris, France

Top Of Business 2022

November 2022, Dubai, UAE iBiORG.COM FOR MORE iNFO



INDEX

INTERNATIONAL BUSINESS INSTITUTE

FROM THE CHIEF EXECUTIVE OFFICER Diuli Janaina Ferreira CEO & journalist Reg. 14897/MTE

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Dear Readers, We are feeling a breath of hope with the arrival of vaccines and prospects for better days. The International Business Magazine’s team is very proud and extremely happy to be able to hold the first annual meeting of International Business Institute, with motivational and talented speakers, at the same time we would like to congratulate each of the honorees on winning. Winners of 2021.

International Business Magazine was born from the desire to bring together stories of men and women who make their enterprise a body capable of growing to be selfsustaining and profitable. Since 2001, its team has been working with information obtained directly from the main stage of the business world and the cooperation of IB Magazine for the understanding of this fundamental achievement of our main objective: to inform the reader about techniques, strategies, and market trends. The tool? Stories of incalculable value, which reveal the accurate perception of people capable of making the best decision, and where leaders are both learners and masters, integration is the main responsible for International Business Magazine’s success.

International Business Magazine is not responsible for concepts and opinions expressed, as well as information contained in the articles and sent to the newsroom

05 INDEX 06 COVER STORY 08 SPECIAL EDITION 54 THE WINNER 2021

MAXIMILIANO CORREA VICE PRESIDENT AND JORNALIST REG. 14900/MTE MARKETING DIRECTOR YASMIN LARA EDITORIAL REVIEW LUCIANE COSTA MTB 13089 ADMINISTRATIVE LEONARDO SALATINO IMAGES ARQUIVO/EMPRESA COVER IMAGE ARQUIVO/EMPRESA ARTICLES ARQUIVO/EMPRESA COVER STORY INTERVIEW DIULI JANAINA FERREIRA

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COVER STORY

GENECY BACHINSKI The Director of FAMAP spends most of her time acting as a facilitator of learning, promoting people’s personal and professional development.

Photographer:Alexsandro Rocha Makeup: Gabriela Moura Production: Daniele Maciel Consulting: Eric Monteiro 06

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Talking about female entrepreneurship in Brazil and around the world is talking about challenges such as prejudices, double journeys, self-confidence, among others. Even so, the insertion of women in various sectors is gaining more attention due to the changes it promotes, both in the economy and in society in general, mainly through the empowerment that encourages other women and transforms realities. The GEM 2018 (Global Entrepreneurship Monitor), the main research on entrepreneurship in the world, with data from 49 countries, pointed Brazil in seventh place in the ranking of the proportion of women ahead of initial enterprises, that is, those with less than 42 months of existence. Among the sectors in which they undertake the most are beauty, fashion, and food, but regardless of their area of activity, personal satisfaction is one of the main causes that lead them to undertake. Working with purpose, making a difference, and loving what you do. This is Genecy Bachinski, the woman at the head of Faculdade Máster Parauapebas (FAMAP), in the state of Pará. Psychologist, Administrator, Master’s Student in Personal Coaching and Organizational Leadership, she always knew that her goal was to spread knowledge. “I have always been fascinated by knowledge”, she emphasizes. The love for education is what moves this entrepreneur who stands out for her surprising trajectory. Daughter of a gold miner from Serra Pelada, ABRIL 2021

in Serra dos Carajás (PA), studies were her weapons to prosper, in addition to the audacity to assume and take risks in favor of her development. Her performance in the educational field involved passages in kindergarten, elementary and high school, also dedicating herself to social causes and important projects, such as the implementation of the project for drug addicts - Vida Nova, in Goiânia, at the Life Valorization Center (CVV) was a volunteer psychologist in suicide prevention, at the Association of Exceptional Parents and Friends of Parauapebas (APAE) implemented the project to diversify the service to all inmates, contributed to the implementation of DETRAN Parauapebas, joined the staff of teachers at the Municipal School of Education Elementary Paulo Fonteles de Lima, founded the Escola Janela Para o Mundo in Parauapebas, participates in the social work of the city’s Rotary Club and contributes to educational projects in institutions in other municipalities. The culmination of Genecy Bachinski’s successful journey was the foundation of Private On-Site Higher Education in Parauapebas, Xinguara, and Tucumã. The Faculdade Máster Parauapebas (FAMAP) offers on-site courses in Psychology, Law, Nursing, Administration, Pharmacy, Nutrition, and Business Management. And also the

Administration and Biomedicine courses online and several Post-Graduate courses. FAMAP is a 100% regional higher education institution that offers courses face-to-face, online during the pandemic period, and at a distance. It is accredited and authorized by the MEC, has an agreement with the Municipality of Parauapebas, VALE, FIES, as well as other hospitals and private clinics for internships, has an agreement with the Federal University of Pará - UFPA for the seal and registration of diplomas. In her intimacy, this enterprising, empowered woman and a reference in female leadership value the simple things in life, such as cooking, fishing, singing, and playing musical instruments. She loves and is God-fearing, likes to take care of herself, her family, and others. ACKNOWLEDGMENTS • Gente Que Faz Trophy; • Title of Honorable Citizen by the Municipality of Parauapebas (PA) in 2020 for the excellent services provided to the community; • The company it manages received the Highlights of the Year Award in 2019 and 2020, which was obtained for its quality, efficiency, commitment, and respect for relevant professional activities, especially those in the health area; • 2020 Leader Award - you are a leader at what you do!

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SPECIAL EDITION

REFERENCE IN TAX LAW Com mais de 10 anos de experiência em Direito Tributário em todo país, a advogada Lorena Dias Gargaglione inicia uma nova trajetória em Mato Grosso. Com a fundação da nova sociedade, o escritório Gargaglione Costa Advogados pretende expandir sua atuação e também deverá inaugurar em breve uma nova sede em Sorriso/MT. A dedicação exclusiva e empenhada aos clientes e que destacou a advogada como referência nacional em sua área de atuação, continuará sendo exercida de forma ainda mais personalizada. “As mudanças aconteceram naturalmente e faz parte do meu desenvolvimento como profissional. Vejo esse processo como algo extremamente positivo, pois possibilita a realização de sonhos profissionais que carrego comigo. Esse movimento me dá mais liberdade de atuação e crescimento para minha vocação, que é Direito Tributário”, afirma Lorena. Com atuação especializada em Direito Tributário e tributação do agronegócio, Lorena Gargaglione esteve à frente de inúmeros casos reconhecidos pela credibilidade junto à sociedade, classe empresarial e Tribunais Superiores nos quais já atuou. De acordo com a advogada, o escritório vai atender a crescente demanda dos clientes em operações e negócios estruturados. “Atuamos em diversos municípios de Mato Grosso e em outros estados. Essa conquista é graças a nossa história de trabalho, credibilidade e sucesso.” A nova sociedade carrega nome Gargaglione Costa Advogados , e conta hoje com um corpo jurídico composto por 8 advogados e colaboradores, com especialistas de nível nacional no time Jurídico, que está sediado no Edifício Empresarial Amazon Business, sala 101, em Cuiabá. 8

IBMAGAZINE.ORG


INTERNATIONAL BUSINESS INSTITUTE Maria de Fátima Alves Ueno

CEO

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SMART SOLUTIONS IN INTERNATIONAL BUSINESS

onnect to the world Vallor Trading specializes in international trade and offers the best import and export solutions to meet your company’s needs, ensuring safety, performance, and effective results. Headquartered in Itajaí, in the state of Santa Catarina, in southern Brazil, the company is located at the heart of the state’s port and airport complex, with all the infrastructure to make connections to the global market, in a personalized and optimized way. ABRIL 2021

Through the special ICMS regime in the states of Santa Catarina and Alagoas, Vallor Trading obtains tax benefits that reduce import costs by up to 50%, making your business more competitive. Among the services offered by the company, the modality of importation on behalf of third parties allows the complete monitoring of the cargo, from shipment, freight, insuran-

ce, logistics until it arrives at the final destination. In the import by order modality, our specialists are in charge of negotiating with suppliers, importing, nationalizing, and reselling to your company. Vallor Trading also makes available, in both modalities, projects for special cargo, which guarantee agility, efficiency, and cost reduction. The company’s main objective is to understand and boost your business within the international market, in an exclusive, differentiated, and efficient way. 9


SPECIAL EDITION

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aster is a pharmaceutical industry founded on June 7, 2005, by Dr. Alírio Oliveira, headquartered in the city of Recreio, in Minas Gerais, the second largest state in Brazil. In 2005, the factory starts the primary production of the first medical products. The company has technology for primary processing, analysis of raw materials, filling, and packaging. Master Farmacêutica is aware that quality is the basis of the success of each business and the key factor for productivity and competitiveness in the market. Master Farmacêutica’s manufacturing program consists of medicines for human use, in the presentations: solution, solid, for oral use, and gel, for vaginal use. The production and control of drugs are carried out following the requirements of Anvisa licenses and other international standards, ensuring quality and strict compliance with environmental management standards. As of October 2006, Master obtains the AFE, a Medication License approved by Anvisa, with the certificate issued by the Brazilian Ministry of Health. Also

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Quality is the basis of success Alirio Oliveira, CEO & Founder

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in 2006, the factory was rebuilt and modernized, improving capacities with new equipment for the production of solid pharmaceutical forms: tablets and sprays. In September 2007, Master Farmacêutica certified its management system by the requirements of the standards of the state of Minas Gerais. The certification was also carried out by an environmental certification company, SGS from Zurich, Switzerland. The first product registrations were categorized as Health Products and, as of 2009, some products started to be registered as herbal medicines. The quality of Master’s drugs is regularly monitored by Anvisa, the Ministry of Health of Brazil, and the Faculdade de Farmácia, in the municipality of Recreio, in Minas Gerais. PHARMACEUTICAL MANUFACTURING ACTIVITIES LICENSED BY THE COMPETENT AUTHORITIES. According to the manufacturing activities approved by the Ministry of Health, Master Farmacêutica is producing: Pharmaceutical products in finished gels, OTC, MIP products and Herbal

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products in different dos- made progress and implemented in the production age forms. area. Training is conductDocuments issued by the ed by the person in charge of education, a position competent authorities: Authorization for the sale for which he is required of medicines, issued by the to have qualification and Ministry of Health. The knowledge, although it is document is valid for five also understood that eduyears, counting from the cation is an obligation of date of delivery of the is- each employee and depends on the degree of desue. velopment of the company Licenses for Medicines in the area of GMP and and Health Products is- BPL standards. sued by Anvisa and Certif- Master stands out in the icate of Free Sale of Prod- market for its R&D (reucts for Export, issued by search and development) the Ministry of Health, area, from where all the attesting that the medicine innovative products come is marketed in the country from and the area that has of the manufacturer and collaborated to improve that it is produced accord- human health, especialing to the requirements of ly in the area of women’s BPF (boas práticas de fab- health. ricação). This document is valid for three years from What are Master’s plans in the date of issue. Brazil and abroad? Over the past five years, AFE: Health Products Master has focused on Certificate, issued in 2004, R&D, developing innovative products based on by ANVISA. hyaluronic acid. So it was AFE: Certificate of Med- with Lubrinat™️ , intraicines, issued in October vaginal gel for women in menopause, Brisajet™️, 2005, by ANVISA. nasal spray, which acts as Master regularly organiz- a humectant, moisturizer es the training and special- and nasal fluid (product ization of its employees with patent), Glenfem®️, through various seminars vaginal gel for women with and training courses, in dryness and/or atrophy addition to the fact that vaginal and, finally, Rejudifferent experiences are vemax®️, anti-aging facial constantly exchanged with gel with HA, vitamins other companies that have

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SPECIAL EDITION

International Distribution Contracts Signed

C10% and A. We have completed this phase of strategic planning. The Lubrinat™️ product will be launched in 28 more countries from the second half of 2021 until 2022 and will be marketed in the USA, Europe, the Middle East, Africa, and Asia.

women is $2.1 billion, a giant market compared to other markets. Master has already set up a marketing and commercial structure to start the operation. We know that it’s a big challenge, but we know our potential.

Does Master have more news in its pipeline? How will be the operation in the Yes definitely. We have five USA? more innovative products for Our main focus in the Amer- the well-being of society, with ican market will be through a focus on women’s health. Master Biotech Pharma, with the launch of Lubrinat™️ in two presentations. The menopause treatment market for

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“On behalf of the entire Master team, we would like to thank this Innovation Award granted by the renowned International Business Magazine, for the recognition of all of our efforts.” Alírio Oliveira, CEO & Founder

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A Medvida é a operadora de plano de saúde que mais cresce no Brasil. Em apenas dois anos, passamos a atender mais de 60 mil vidas, uma conquista movida a profissionalismo e amor por pessoas. Porque cuidar de gente é com a gente!

medvidabrasil.com.br medvidabrasil

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Lemos Santos Advogados

INTERNATIONAL BUSINESS INSTITUTE

Em atividade há 38 anos ininterruptos, servindo, defendendo e orientando as causas justas e inovadoras, com diferencial copiado e festejado, nacional e internacionalmente, nas ações advogadas dentro e fora do País. MATRIZ: Rua São José, 90, sala2104 - Centro/RJ - CEP: 20.010-020 TEL: +55 (21) 2544-0831 / 2544-9184 / 2544-9027 FILIAL: Av. Rio Branco, 571, sala 804 - Centro - Natal/RN - CEP: 59.025-210 TEL: +55 (84) 3302-8728

EMAIL: lemossantos@lemossantos.com.br SITE: www.lemossantos.com.br INSTAGRAM: lemossantosadvogados FACEBOOK: lemossantosadvogados YOUTUBE: lemossantosadvogados ABRIL 2021

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SPECIAL EDITION

PROVISION OF LEGAL SERVICES IN AN EXTREMELY INDIVIDUALIZED AND ARTISANAL WAY in the greatest number of

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he firm Filipe Maia Broeto Advocacia is guided by providing legal services in an extremely individualized, artisanal way, configuring what is currently called a “boutique law firm”. Amidst the excess of technology and a range of professionals who seek to serve the greatest possible number of clients, to offer several specialties in the same environment, Filipe Maia Broeto Advocacia chooses to take the opposite path: it restricts its performance to Criminal Law, with a strong emphasis on Economic Criminal Law, as well as Sanctioning Administrative Law — which is not infrequently a reflection or development of criminal proceedings involving economic and functional offenses (practiced by public officials). The vision of Filipe Maia Broeto Advocacia, the result of its creator, Criminal Lawyer Filipe Maia Broeto, is that excellence is not in generality; that freedom is supreme and the compass of human life, which is why it deserves exclusive attention and does not allow for being interpreted as just another area of activity in the Office, but rather “the area” of action. Still, he believes that there is no way to deliver the “best in the biggest”. The best professional practice 16

cases is, in the view of the bank’s creator, unattainable. Therefore, Filipe Maia Broeto Advocacia’s philosophy is to act in a reduced number of cases, to enhance constant attention to each customer, in a personal and unique way. With this vision, they seek to provide the client, who entrusts the defense of their rights to the Firm, what is most valuable today: exclusivity, time, attention, dedication, and, above all, the provision of legal services based on technical excellence, which is measured in the constant updating of the team and also in the dense preparation of legal studies published in the most varied – and select – media, at national and regional levels, in the scope of Criminal Law and Sanctioning Administrative Law. Filipe Maia Broeto Advocacia’s main areas of practice are Economic Criminal Law — involving tax crimes, against the Public Administration and the economic order — and Administrative Sanctioning Law, notable actions of administrative dishonesty. Filipe Maia Broeto, the owner of the Firm, is a criminal lawyer, with intense experience in Criminal Law and Criminal Procedural Law. Specialist in Constitutional and Administrative Law, from Escola Paulista de Direito - EPD, also provides technical defense for citizens subjected to administrative misconduct proceedings, typical of Sanctioning Administrative Law, arising from criminal cases

involving public agents or individuals who deal directly with the public thing. Master’s in Economic Criminal Law from the Faculty of Law of the International University of La Rioja, Spain, he has a specialization in Economic Criminal Law from the Pontifical Catholic University of Minas Gerais - PUC/MG, Criminal Procedure from the University of Coimbra/PT-IBCCrim, Criminal Sciences and in Public Law, both from Universidade Cândido Mendes, as well as certification in Criminal Compliance by the Pontifical Catholic University of Rio Grande do Sul - PUC/RS. With an update on “crime doesn’t pay: blanqueo, enriquecimiento ilícito y decomiso”, by the Faculdade de Direito da Universidade de Salamanca – USAL/ ES, Filipe Maia Broeto also developed studies on “Advanced Subjects of Public and Private Law”, by the Universidade de Santiago de Compostela - USC/ES. In addition to dedicating himself to law, part of his time is dedicated to teaching, working as a professor in Undergraduate and Graduate Courses, exclusively in the areas of Criminal Law (Economic Criminal Law) and Criminal Procedural Law. He maintains a large academic production, appearing as the author of technical-legal books and essays, published in Brazil and abroad, as well as participating in several academic research groups within the scope of Criminal Law and Criminal Procedural Law. Member of the Brazilian Institute of Criminal Sciences - IBCCRIM; the Brazilian Institute of Economic Criminal Law - IBDPE; the Institute of Criminal Sciences - ICP; the Criminal Law and Criminal Procedure Committee of the Brazilian Bar Association, Mato Grosso Section - OAB/ MT; and the Institute of Mato Grosso Lawyers - IAMAT. IBMAGAZINE.ORG


INTERNATIONAL BUSINESS INSTITUTE Dr. Filipe Maia Broeto

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SPECIAL EDITION

Quality legal services with a high standard of excellence, commitment, and security

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S Advogados, initially called SDS Advogados, an office based in São Bernardo do Campo (SP), was created in 2016 on the initiative of Dr. Luciana Saldanha, professor, consultant and lawyer specialized in Labor Law, with renowned performance in the advisory and academic market for over 18 years. With vast technical knowledge about the administrative activities carried out by road transport companies, Dr. Luciana Saldanha found that most of these companies, when sued in the labor sphere, suffered significant convictions and that practically consumed all the accumulated profit with the hard performance of the activities business. And what was the main reason the convictions were so high and so often? Faulty or inefficient procedures and care in the performance of HR and personnel department functions. Based on these observations, specific work was developed aimed at meeting the nuances of this sector, which is so relevant to the national economy.

Dr. Luciana Saldanha Founder and General Director

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LS Advogados goes far beyond acting only in labor, social security, civil and commercial litigation. The office masterfully develops preventive consulting services, audits and management training, and business structuring, to prepare companies for the difficulties that the permanent changes in Brazilian legislation impose on businesses, avoiding future labor liabilities and undue tax assessments. Therefore, there are two main aspects of the firm’s activities, one focused on extrajudicial advisory activities (internal administrative scope of clients) and the other on judicial litigation. Indeed, the labor legal defense in this sector is reciprocally based on documents regularly established throughout the term of the employment relationship and it is up to the employer to present them in court when necessary. To fulfill this requirement, the office provides preventive consulting, auditing, and management training work, in which the entire administrative part of clients is evaluated so that gaps and sensitive points are identified that must be remedied to reduce prospecting for labor liabilities. Once faulty or inefficient procedures are defined, the office starts to work together with the directors and responsible managers, who receive adequate training to maintain the new work routines implemented following current legislation. On a general basis, the expectation is that the work of prevenIBMAGAZINE.ORG


INTERNATIONAL BUSINESS INSTITUTE

tive consulting, auditing, and management training will result in a reduction of around 60% of the value of calculated liabilities compared to that verified at the beginning of the office’s work. The results arising from the work of preventive consulting, auditing, and management training show future results, however, LS Advogados’ concern with its clients is also focused on the present. To solve the existing liabilities, the office makes available the work of union negotiation to obtain the settlement of the existing liabilities, directly with employees and the union representative of the category. Through collective agreements, LS Advogados strives for companies to obtain better conditions for resolving disputes. The sector specialized in union negotiations provides full support to the client, being responsible for the initial contact, assistance in the preparation of proposals, and direct representation in the negotiation procedures until the respective conclusion. When a consensual solution is not possible, the sector takes action specialized in contentious demands. At this time, the firm’s clients who adhere to the work of preventive consulting, auditing, and management training have a broad advantage, since the matter is often dealt with before the Judiciary and the parameterized documentation of the defenses ensures a greater chance of prior knowledge of the procedural routines adopted at the administrative level to regulate employment relations. Regardless of the prior contracting of preventive consulting work, LS Advogados’ clients rely on the work of specialized personnel, with extensive legal and jurisprudential knowledge of the matter, the board can correctly delimit the journey performed by drivers, to prevent the waiting time is interpreted as overtime. To meet the other needs of clients, which are not limited to labor issues, LS Advogados has a sector dedicated to civil and social security claims in general and partnerships to address issues related to traffic law and tax law. More recently, due to the enactment of the General Data Protection Law, taking advantage of the extensive experience acquired in preventive consulting work, LS Advogados ABRIL 2021

inaugurated an area exclusively dedicated to meeting demands related to the privacy and adequacy of road freight transport companies to the requirements of the new protection legislation of personal data. LS Advogados’ work in this area is based on the premise that the effective adaptation of the company to the LGPD occurs on a case-by-case basis and must consider the daily routine of its clients, after all, it is fully possible and even likely that the processing of personal data will not develop in the same way in different companies.

Dr. Newton Pietraroia Neto Lawyer in the civil area

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SPECIAL EDITION

BUONNY INVESTS IN TECHNOLOGY AND ADVANCES IN THE TRANSPORT AND LOGISTICS MARKET

Eliel Fernandes CEO

Vagner Falconi Commercial Director

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ow to supply a country with a continental extension, like Brazil? How to transport cargo from north to south, safely and efficiently, following strict deadlines and different standards? The answer lies in the road modal, responsible for transporting 65% of everything consumed in Brazil. With various infrastructure problems, cargo needs to circulate from ports and filling stations to the most distant locations through an extensive road network. But how to make this transport safely both for cargo and for drivers? The answer to this question, very common among carriers and shippers, lies in technology, mainly to manage risk.

the company’s great differentials and, among its highlights, is the pioneering use of facial recognition technology by Teleconsult, the service for registration and consultation of professionals. This technology allows detecting when a document cloner tries to impersonate a reputable professional to deceive transporters and shippers. Thus, the cargo does not run the risk of being taken by a forger, which has already avoided millions in losses to Buonny’s customers. Since the implementation of facial recognition, in February 2019, losses of more than R$ 150 million have been avoided and more than 900 fraud attempts have been identified. “We combined the best of artificial intelligence with the experience of our specialists to create RISK MANAGEMENT the system that established new levels of effiRisk management is one of the most im- ciency concerning the prevention and detection portant activities in the supply chain, as of fraud in road transport”, highlights Eliel. explained by Eliel Fernandes, CEO of Buonny, one of the most important compa- IT INVESTMENTS nies in the segment, operating since 1995. Buonny also just invested heavily in the In recent decades, the company has in- migration of its data center to a cloud plavested heavily in technology and pro- tform with international standards of sefessional training to offer the best and curity, availability, and performance. most modern solutions for the prevention “This migration was extremely important for us to enter and mitigation of cargo theft and theft. a new phase. The objective is to establish a new level of In 2020, after a solid expansion in recent ye- reliability, always following our DNA and reducing any ars, Buonny joined Niche Partners, the arm possibility of failures that result in risks for drivers and of the manager SK Tarpon, to become part cargo on the roads, as well as improving service, which of NSTech, the new technology, and services is much more agile and available”, emphasizes Eliel. platform for logistics, and thus receive investments to expand its leadership in the Brazilian CERTIFICATIONS market. In this new phase, the company manaAs a result of so many investments made ged to change its level in terms of operational in recent years, Buonny obtained, in 2020, and financial performance, without losing the several international certifications that atculture formed in these 26 years, by its two fou- test to the technology infrastructure securinders: Eliel Fernandes and Cyro Buonavoglia. ty standards adopted by the company. They With units in São Paulo, Belo Horizonte, Goi- are certificates that match the level of reânia, Porto Alegre, Curitiba, and Salvador, the liability of Buonny’s operations to that of company manages R$ 20 billion in embarked global technology giants and the main fivalues and more than 200 thousand trips moni- nancial institutions in Brazil, for example. tored per month, with a 99.994% success rate. “Buonny’s mission is to offer end-to-end security TECHNOLOGY to our customers and this must happen, first, in our But how to obtain such high rates and serve a structure. Proof of this are the safety certifications market in turmoil, with quality and efficiency? we obtained” Buonny relies on technology, which is one of

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SPECIAL EDITION

Maria Angélica da Silva Medeiros OAB/PR 050294 Bacharel in Law by Universidade de Vila Velha/ES Postgraduated in Public Law by Instituto Damásio de Jesus in Vitória/ES.

Photo: Juliano Kirinus www.medeirosadvogadas.com.br 22

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FAMILY BUSINESS Cintia Medeiros Decker OAB/PR 054756 Bacharel in Law by Universidade de Vila Velha/ES Postgraduated in Social Security Law by Escola de Magistratura Federal do Rio Grande do Sul.

“The secret to all professional success is based on the maxim: Pray, because everything depends on God and work as everything depends on you”

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nyone who claims that a partnership between family members does not work does not know Medeiros Advogadas Associadas, a law firm specialized in social security law, led by Maria Angélica da Silva Medeiros and Cintia Medeiros Decker, mother and daughter, respectively. Located in Curitiba (PR), the office serves, in addition to the entire state of Paraná, Santa Catarina, Rio Grande do Sul, São Paulo, and also Brazilians residing abroad. Its performance includes the legal and administrative sphere, with follow-up in legal and administrative proceedings with the INSS. According to Maria Angélica da Silva Medeiros, the company’s mission is to be a reference in legal services in the social security area, based on professionalism and ethics, always seeking full customer satisfaction. With a great capacity for entrepreneurship, the partners have never been content to stay in a comfort zone. With great courage and willingness, they sought new horizons, exceeding expectations and reaching the level of service they have today.

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SPECIAL EDITION

DR. COLUNA

INNOVATION AND REFERENCE IN COLUMN HEALTH

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he medical vocation of the then young André Evaristo Marcondes, son of an orthopedist father and a pediatrician mother, was in the genes. Attached to 2000, when he entered medical school, he knew he needed to be among the best in his field, both from a technical point of view and in terms of distinct and personalized care for each patient. This led to an intense and continuous path of dedication. The choice of orthopedics and spinal surgery was due to the challenge and opportunity to study the nobility of this structure, where nerve cells communicate with the brain and promote movement and sensitivity to the limbs connected to it. Ten years later, on the verge of becoming a Master of Public Health at the University of Limerick, Ireland, he saw one of his projects run for a European award, for calling attention to the cause of Adolescent Idiopathic Scoliosis: A Disease That Affects 4% of the world population, but from the early diagnosis, it will be carried out simply in their own schools or even at home, can prevent the problem from worsening. In the Brazilian territory, the dedication strategy worked and the doctor remains consolidated as an authority and reference when it comes to spinal health. In the procedures that he performs in his office and in high-standard hospitals, he has been standing out among the physicians who perform the most procedures in Medullary Neurostimulation and Disc Arthroplasty. Both involve high technology and are innovative in the treatment of chronic pain and intervertebral disc diseases. The first consists of the implantation of a “chip” to control pain and rescue neurological functions; and the second replaces diseased interverte-

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bral discs with prostheses that integrate perfectly with the body and perform the anatomical functions of a natural disc. His performance attracted the attention of one of the largest hospitals in Brazil, the Sírio-Libanês, which invited him to join the medical staff of the Center for Advanced Medicine, in São Paulo. In the performance of his work, Dr. André Evaristo always uses a way to contribute to science and medicine: he participates in scientific research, periodically publishes articles that collaborate with the international medical network, and always exercised an observant eye to optimize processes. This characteristic led him to develop the “Rugina de Marcondes”, a surgical instrument that speeds up procedures, especially in interventions on the intervertebral discs, which reduces the patient’s exposure time to the risks inherent in surgeries. His entrepreneurial streak led him to the development of five companies: two focused on assistance in the medical area, one focused on participation in entrepreneurial projects and two focused on technology. This year, it celebrated the inauguration of one of its highend projects, an exclusive unit for treating the spine of Grupo N.O.S. Health (Centro Neuro Ortho da Coluna), in the Bela Vista neighborhood (SP). Despite working in an increasingly technological field, in his services he does not give up the humanized approach, where eye to eye, a detailed analysis of the patient’s situation, empathy, and interest in solving each problem is irreplaceable. Sensitive to the awareness that his path of commitment and discipline can inspire more people to achieve their dreams and goals, Dr. André has written a book, which will be released soon, highlighting the importance of solid foundations for the reader to trace their strategies and get a chance to be a winner.

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Dr. André Evaristo

www.dicasdrcoluna.com.br

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SPECIAL EDITION

THE CONSULTANCY THAT BELIEVES IN BRAZILIAN EDUCATION

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With a solid presence in the education market, EVC Educacional has, for more than a decade, contributed to the advancement and improvement of the agenda in Brazil. There are dozens of educational institutions at the basic, secondary and higher levels, in addition to thousands of students who have already been able to prove the excellence of the consultancy provided, which reflects in the offer of quality courses and outstanding positions of the educational institutions in the evaluation rankings of the education in the country. With a broad work portfolio and with innovation in its DNA, the brand reflects the boldness and competence that have always accompanied the professional life of its founder, professor Carina Alves. “We have expertise in the distance education and, aligned to the market analysis and new technologies, it allows us to promote solutions in the strategic and academic spheres, according to the demands of regulatory bodies and the reality of Education Institutions, whether Basic Education or Higher Education, as well as companies in the elaboration of corporate universities or training and qualification

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centers.”, highlighted the executive director professor Carina Alves. Among the differentials of consultancy are the market vision, innovation, the use of varied technologies to meet the diverse demands of the academic community; but, “above all, there is transparency in the relationship between our consultancy and the client. This is perhaps our biggest differential”, considered Professor Carina. PANDEMIC Right at the arrival of the Covid-19 virus, in February 2020, in Brazil, the academic community found itself in the sudden shift from face-to-face to distance education. This adaptation was certainly a great challenge for public school teachers and students. Attentive to this need, EVC Educacional offered the Online Teaching course free of charge to teachers of municipal public education networks throughout Brazil. The result of this is that hundreds of thousands of students have benefited from more didactic and better-prepared classes for the online universe.

disseminate actions that reinforce social responsibility in the construction of a more just and egalitarian society. With this vision, the consultancy periodically promotes courses, webinars, lectures, and free training with a focus on improving didactics and teacher/student performance in the classroom and digital environments. In addition to these actions, EVC encourages the sustainable consumption of natural resources. “It is a job that our consultancy does both within the office, with our employees, and with society in general through the diffusion of environmental education,” said the executive director.

The company’s mission is to improve customer service in the provision of educational services in any area of activity, ​​ to guarantee the reliability of the precepts contained in the legislation of regulatory bodies, integrating innovation, management, and a unique and expressive insertion in the market. In addition to working strategically to make its clients a reference in educational quality, management, and organizational development, it seeks to integrate their needs and expectaSOCIAL tions with innovations, legRESPONSABILITY EVC’s mission is still to islation, and the reality of the segment. 27


SPECIAL EDITION

INTERVIEW WITH THE COMPANY’S CEO MS. MICHELLE ONISHI, 41, GRADUATED IN BIOMEDICINE, FOREIGN TRADE AND POSTGRADUATED IN APPLIED MICROBIOLOGY, WORKING FOR FIFTEEN YEARS IN FOREIGN TRADE WITH THE COMPANY BOX BRASIL.

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How was the creation of the company and its history? What are the main challenges? I have been working in foreign trade for 15 years with the company Box Brasil. My family started to ship products from Brazil to Japan. Like most shopkeepers who live outside Brazil, they started with few products and small boxes initially selling to friends and factory colleagues, and soon opened their first store. But following the difficulty from buying here in Brazil at wholesale to shipping, as they did not know exporting. At that time, shopkeepers in Brazil had many difficulties in shipping to other countries. Basic shipping difficulties, from information, necessary documentation, customs issues, or even the quantity of goods, the view was that shipments should be made in containers or large quantities. Everything was very difficult so I started studying this subject. Over time I acquired knowledge in foreign trade and changed the company as needed. For a long time, I only attended to my family and some friends of my sister who were shopkeepers in Japan. Realized that there was an unexplored market that people did not know, which is fast transport, and without the bureaucracy that Box Brasil, I decided to open the company’s services not only to retailers but to everyone who needs shipments, regardless of the size of the shipment if it was an envelope or tons and not just for Japan but over 200 countries. Currently, the company is an export trade and thus helps small 28

and micro-enterprises abroad from purchases to shipments. This availability to know and help was what ensured the company’s success.

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Over the years what have been the biggest changes in foreign trade? The world is constantly changing and we need to keep up with all the changes and innovations. And in foreign trade it is no different, every day we face several updates and changes. We believe that you should always study the market, gather as much information about exports, and have positive partnerships that help you. So you can increasingly provide better support for all customers, whatever the sector you are operating in.

ents who want to send gifts to their grandchildren who are far away. We identified in all of them the need, in addition to providing excellent service, to have the feeling of talking to a friend. This makes the interpretation of information easier and our customers feel so welcomed that they become friends of the company. For example, I have many clients in Japan and many of them have What are Box Brasil’s been living there for many years. differentials and the secret for Having pleasant contact with a its success? Brazilian makes them feel welThe determining factor comed as if they were in your home. for our growth was al- That’s why I value so much the ways seeking to serve our humanized care that is our DNA. customers in the best way possible, in a practical and What certificates does the company fast way and to have huhave? manized service, this is one of our great differentials, Despite Box Brasil operating in this we serve from shopkeepers field from 2004 to 2019, the comto ladies and grandpar- pany was stagnant, that’s when Ms.

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We had to make new hires, even in times of crisis, train all employees, but taking into account all the restrictive measures that were guided by competent bodies. As most of our service is online, we can provide all the support for the great demand that came to the company.

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Can the company serve which segments? Is the service targeted to a specific group? At first, the company’s idea was to serve shopkeepers who reside in other countries, with the interruption of conventional means of shipping during the pandemic, we identified that we are an essential service, not only for shopkeepers, but we can serve anyone, from sending an envelope with documents to tons of merchandising.

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Michelle Onishi Kobayashi CEO

What benefits does the company offer its customers? Today we offer one of the most complete cases for our customers, from online product purchases to in-person video calls, collections (removal of ready-made boxes at the customer’s house and we ship straight to the airport), a redirection (the customer in any country can buy and use our addresses to receive their goods), sending documents, purchasing agent in the largest fashion malls, among others.

Michelle Onishi returns to Brazil with her family and transforms this company into a way to survive here and makes this decision. With a lot of market research, she gathered as much information as possible about exports to Japan, began to publicize the company in social media groups, and the main thing was a lot of dedication. The junction of these pillars that lead to this day Box Brasil, which is moving forward this year in Tell us about future projects and countries that 4 awards, several recognitions as one of the fastBox Brasil will attend. est-growing companies in the field of foreign trade. Our project is to make the company even better known, we are well known in Japan, How did the pandemic impact the company’s activities where the marketing was the indication (faand how was the situation handled? mous word of mouth), where everything The biggest growth of the company was during started, but this year we are working a lot the whole sad pandemic that we are still facing, with new tools, using the most diverse rethe conventional means had a standstill and with sources and we have already started to enthat our service became essential for many peo- ter new countries, such as the United States, ple and companies that needed to make their Portugal, France, England, among others. shipments, we placed ourselves as an alterna- We search in each one of them to locate tive solution to help in this process that was very the needs, always with as much information new to everyone. Because our shipments are as possible about each one, to offer our climade by private airlines, we had no downtime. ents, even more, all the support they need.

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29


SPECIAL EDITION Cecilia Araujo, President

Lucas Teixeira CEO

“Formaldehyde allergy made me look for an alternative that is not only more natural but healthy for any type of hair. Fortunately, I live in a country with the most diversified biosphere, combined with strong technological characteristics in the cosmetics industry” says Cecilia Araújo.

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ounded in 2004, Vitta Gold started as a beauty center, which included a beauty salon and spa. After 5 years, they started distributing other professional cosmetic brands in the state of São Paulo. With extensive experience in the cosmetics area, they realized that most products were harmful to professionals and customers, that’s why the co-founder and president of the company, Cecilia Araujo, found in the Brazilian flora the best combination of actives and oils to bring a perfect treatment for any hair type. They launched the cosmetic products. in 2017 and built their first factory. Today, Vitta Gold sells high-tech hair treatments to more than 56 countries, bringing the perfect balance between nature and technology to the cosmetics world, allowing people all over the world to enjoy the wonders of the Brazilian flora and its benefits for hair health, using the most advanced technology products in the cosmetic industry. The new CEO, Lucas Teixeira, responsible for Global Sales in recent years, brought his vast experience in building one of the largest startups in Brazil and working in three Fortune 500 companies, to place Vitta Gold in a new scalable structure, accelerating the company’s digital transformation through Global E-commerce, Lean Manufacturing, and advanced management systems, driving growth to more than 45% per year. Vitta Gold’s mission is to increase its global presence and bring the benefits of Brazil’s rich nature to all parts of the world, uniting and connecting women and men in love with themselves, their unique beauty, and the wonders that nature and technology together can bring to people’s health and daily lives.

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SUCCESS AND INTERNATIONAL EXPANSION

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SAÚDE

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SPECIAL EDITION

www.sobralalmeida.com Carla Rafaela, Gabriele Mendonça, Fernanda França, Bianca Correa, João Victor Junqueira, Adila Santana, Paolla Teles, Nathalie Marques Alexandre Sobral Almeida and Jacqueline de Jesus Santos

Specialized in condominiums in the state of Sergipe

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lexandre Sobral Almeida is a lawyer and businessman, son of renowned accountant Williams Almeida Santos, who graduated in Law from the Tiradentes University of the State of Sergipe. He is a specialist in Procedural Law and Civil Procedure from LFG - Luiz Flavio Gomes. He recently presented his MBA work in Condominium Management at

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Faculdade 2 de Julho in the city of Salvador and completed another postgraduate degree in Civil Procedure at EJUCE- Sergipe Judicial School. He is currently taking a specialization course in Civil and Consumer Law at the same school. He specializes in Condominium and Consumer Law, being the partner and owner of the law firm Sobral Almeida Ad-

vogados Associados. In the current year, he became a member of the Condominium Law Committee of the OAB/ SE. He is a postgraduate professor in Condominium Law at CBEPJUR - Centro Brasileiro de Estudos e Pesquisas Jurídicas, as well as a professor of professional liquidator courses and a lecturer. He is one of the anchors of the program “The Condominium Specialists”, on Rádio Metrópole of Sergipe, he still stands out as a Member of the CRA/SE Center of Excellence, organizer of FECONSE- Condominium IBMAGAZINE.ORG


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Fair in Sergipe, professional landlord and specialist in security condominium of Intelbras. In the business area, is the owner of the collection company Inadimplência Zero and Avenue Store- Retail trade of women’s clothing and accessories. Sobral Almeida Advogados Associados office offers clients the following services: acting in the civil, consumer, labor, and condominium areas. The latter with greater focus and expertise, addressing and regulating the rights and duties of unit owners in the preparation and review of condominium agreement, bylaws and residents’ association statute, creation of extrajudicial and judicial measures to reduce customer default, consultations, and opinions involving condominium and its specificities, advice in the labor area for outsourced companies and its employees, filing of lawsuits to compel joint owners to comply with the condominium agreement and internal regulations, as well as contract analysis, consultancy on condominium management as a whole and implementation of preventive measures to avoid leads. The office, always committed to sustainability, invested recently in the deployment of solar energy, which is self-sustainable and renewable energy. In addition, it trains its employees to the fullest and always invests in technologies that facilitate communication. Finally, with its own identity, the social media

pages are updated daily (Instagram and company website) with tips and information. Sobral Almeida is a regional office and has no intention of creating branches, as its objective is to expand knowledge, which its responsible

already does with lectures, courses, and fairs. However, with the advent of technology, in the future, it will be able to act in other states without the need for physical structures, to help with the demands of its customers.

Alexandre Sobral Almeida and Jacqueline de Jesus Santos, wife and partner of Sobral Almeida Advogados

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SPECIAL EDITION

PERSONALIZED SERVICE AND PRODUCT EXCLUSIVITY Eduardo Matarazzo, CFO, and Simone Costa, CFP ®, MiFID II, Commercial and Business Strategy Superintendent. www.matarazzo-cia.com

“Em linha com nossa visão, queremos que ao pensar em Renda Fixa, o cliente pense em Matarazzo & Cia Investimentos” Eduardo Matarazzo Sócio-Fundador

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M

atarazzo & Cia. Investimentos is an Investment House with expertise in Structured Fixed Income products with 100% protected capital. With ethics and transparency, it has been working in Wealth Management for more than 10 years with exclusive and personalized solutions. Its Investment Portfolio covers products in the 100% guaranteed capital modality and maximizes return. Matarazzo offers full, permanent, and excellent advice. BUSINESSES • Matarazzo & Cia. Premium • Matarazzo & Cia. Private • Matarazzo & Cia. Corporate Matarazzo Investment Products: • Structured Fixed Income Yields; • Fixed Income Structured Income. Both have the same composition: the portfolio is composed of treasury products from toptier banks together, with a small portion in credit - prepayment of receivables (with hedge), always in the form of 100% guaranteed capital. In

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10 years of Matarazzo & Cia. Investments there has never been a credit default event. This history corroborates its solidity and credibility. By investing in Fixed Income Structured Income, the client receives, at maturity, the principal capital added to the income. The product RF Structured Income is earmarked for monthly capital requirements. The client invests and receives monthly income corresponding to the product yield. At maturity, he receives the principal capital and the last income. For the investment recommendation to be assertive on its website, the Suitability Questionnaire is available. Answering this questionnaire, the client knows the investor profile. Understanding the Investor Profile is fundamental for making decisions decision on the appropriate allocation of the investment portfolio, one which highlights the level of risk tolerance and maps important issues for carrying out financial planning. Also, the client monitors the evolution of his investments in Matarazzo monthly with the Investment Portfolio. It is a monthly sending report that includes, in

addition to the history and projection of the return on investment, a comparison with the main ones. market indicators demonstrating in fact that the customer is having a differentiated return.

“Our vision is to be the best Fixed Income Wealth Manager in Brazil, transforming the investment vision alternatives in the country” WHO DOES THE COMPANY? Eduardo Matarazzo, founding partner and CFO. An economist from PUC / SP with a postgraduate degree in Finance from FGV. 30 years of experience in the financial market, working in the Credit Risk and PJ Business Platform at institutions such as Citibank, Boston, Banca Nationale del Lavoro, Banco Francês e Brasileiros, Bank of China Brasil, as well as an experience at First Commercial Bank in England. Simone Costa, CFP ®, MiFID II. Commercial Superintendent and Business Strategy. MBA in Economics from USP / SP with an International Master in Business Sciences.

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SPECIAL EDITION

LEADER IN THE PRODUCTION OF VALVES, CONNECTIONS, AND CYLINDERS In Brazil since 2013, Aignep is a company of the Bugatti Group, born in 1923 and with companies in various sectors: equipment for domestic use (Casa Bugatti), lighting products (Landa), transfers, machining centers, and machines for production (Picchi) and fluid power segment (Aignep). Aignep was born in 1976 in Bione (province of Brescia) as a supplier of thermo-sanitary connections for the industrial district of the region, specializing in taps and valves. Due to the philosophy of focus on quality and respect for customers, the Aignep brand quickly created a strong market identity and started to create a strong product line in the first years of operation. Aignep quickly grew in the fittings market and later expanded its product line to the pneumatic and fluid automation segments, becoming one of the main players in this market. Quality products, investments in innovation, and customer-oriented service are the pillars of Aignep: all products are made in the Italian factory and from there they are distributed all over the world. The only exception is with some items from the North American market that must meet

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regional regulations and standards. These are customized at Aignep-USA, with components shipped from headquarters. Aignep is present in more than 100 countries thanks to a strong network of distributors and 10 Aignep subsidiaries: USA, Spain, Switzerland, Brazil, France, Colombia, China, Russia, Germany, and Singapore. This qualified com-

mercial network allows for a greater proximity to customers and helps to understand regional particularities and capture information to develop new products. Aignep’s internationalization is also manifested through its website and all

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available technical documentation, always translated into six languages.

food special alloys. Not to mention customized solutions, where Aignep supports its customers from project conception to final construction, showing a strong and consistent partnership.

A COMPLETE RANGE OF PRODUCTS Aignep has 5 main product divisions: fittings, quick couplers, industrial automation, for fluid control (Fluidity series), and networks for compressed air distribution (Infinity series). The Aignep product line is designed to meet the most

SKILLS AND INNOVATION The heart of Aignep products is the continuous innovation, the technological compe-

varied industrial applications: pneumatic automation, fluid distribution, air networks, and the most rigorous industrial processes, with products in 316L stainless steel or brass with

tence of its team, and its presence in an Italian industrial district that is one of the most advanced in Europe. At Bione’s headquarters, a technical area is entirely

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dedicated to the study of new products. Next to this, there is a department that controls and tests prototypes and developed solutions. To demonstrate the direction and focus on innovation, Aignep has numerous patents, which protect products, work processes, or assembly of items. QUALITY ALSO IN SERVICE Thanks to its fully automated inventory, located at the headquarters in Bione, and a computerized system that connects headquarters and subsidiaries providing real-time information, Aignep can ship products to any part of the world in a short time. With the AignepScan mobile app, distributors and customers can optimize inventory management and send orders simply by scanning the QR code or barcode directly from packaging or pre-printed labels, which can be obtained from the Aignep website. Supported by this investment philosophy, dedication to customers, high quality, and strong partnerships, Aignep grows more each year, providing the market with a line of products that unites state-of-the-art technology, Italian design, and durability. Learn more at www.aignep. com/bra.

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SPECIAL EDITION

a considerable profit for the customer. STAY IN - What is the profile of the auction customer? There is no longer a specific profile to participate in auctions, as an online auction platform was developed, which allows access to people of all purchasing powers, tastes, and needs. The taboo that only people with high purchasing power can participate in auctions has been broken. My goal since the beginning of my career was to make my auction accessible to everyone!

ART AND ANTIQUE

AUCTIONS

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elix Conrado Gassiebayle, the Conrado Auctioneer as he is best known, began his journey in the field of art and antique auctions about eight years ago when he returned from Buenos Aires, where he studied to become an expert in works of art. Since then, the public auctioneer has immersed himself in the project, which makes it possible to take to all layers of the population, access to the acquisition of paintings and sculptures by renowned artists from around the world, as well as fine and imported crystals, oriental rugs, porcelain, antiques, collectibles such as coins and banknotes, vehicles, real estate, a multitude of items, for a very affordable price. Its main objective in the profession is to ensure that as many people as possible can meet, have access 40

to and admire the splendor of works of art and antiques and ensure that they do not get lost in time and preserve the memory of the artists. THE AUCTIONS As the auctions are online, the customer only needs to register on the auctioneer’s website to be able to bid online before and during the trading session, which is broadcast live, in the security of their home. After the end of the auction, an email is sent with the payment details and the customer can choose to pick up the pieces on-site or ask for them to be sent by mail or carrier. This format also allows them to sell items they no longer need at the auction, making them reuse the things they no longer need by others and still generating

How to avoid the traps? They should look up the name of the auctioneer with the Board of Commerce of their state and check that their registration is correct. It is also important to check if the Auctioneer and the organizer are registered with IPHAN, the government agency that oversees the sale of stolen art and antiques. What products can we purchase at auction? Anything that can be legally sold can be sold at an auction. The sky is the limit! Advantages of purchasing products at auctions? Auction is 100% opportunity! People sell because they need to, and the buyer takes this chance to buy items well below their market value. Difference between online and face-to-face auctions? The on-site auction is the traditional model, but is increasingly rare these days, especially in times of pandemic. In an online auction, the bidder does not need to leave the house, being able to bid anywhere in the world with just one click using a computer, tablet, or mobile phone.

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Felix Conrado Gassiebayle www.conradoleiloeiro.com.br

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SPECIAL EDITION

A Success Story in Education

For 12 years the 1st place in ENEM in Niterói, GayLussac stands out among the 50 best educational institutions in Brazil tradition and innovation

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n the year 1954, GayLussac Vestibulares was emerging in the educational scene of Niterói/RJ. The course quickly gained notoriety at the hands of its founder Renato Garcia de Freitas. The 136 approvals in Medicine and another 105 in Engineering anticipated the promising future of the course initially installed on the premises of Colégio Batista de Niterói. With time and some expansions, it became clear to Renato that it was necessary to better prepare the student for future challenges and that the solution would be to invest in the initial grades. The ‘70s registered further advances, with the opening of Infant Education (1974) and the GayLussac Institute (1977), both in the neighborhood of São Francisco. A school already at that time was specially created in a large and modern space, with an architecture that brought an avant-garde bias and rigor in the spaces that were created to embrace childhood with a strong connection with nature. In 2014, GayLussac joined the universe of more than 85 Cognita schools, maintaining the excellence of its pedagogical team. Incorporating the Cognita Group represents planning for the future, looking ahe-

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ad. With this, the school continues its trajectory of local innovation and opens paths and global perspectives, made possible by being part of an educational group whose goal is to teach excellence. In 2021, the school turns 67 and is proud of the title it carries, considered the best school in Niterói in the Enem ranking for the twelfth time; 10th position in the State of Rio, and has always been among the top 50 in the country! It is the portrait of a school recognized for its ethical principles with the commitment to dawn each day being better than yesterday. It has the best level of parental satisfaction among the schools in the group. “For the next 67 years, we will expand our students’ view of the world, with the acquisition of new technologies and concepts that will keep it on an upward trajectory of expansion and strengthening of our ideals. At the same time GayLussac pursues the mission of being the best place for teachers to exer-

cise their profession with freedom and responsibility, offering a permanent environment of continuous training, being certified by the Great Place to Work in 2021”, explains the General Director, Luiza Sassi. Innovating is in the DNA of this school in Niterói. After 67 years following the tradition of innovation and excellence, and today with more than 340 active employees committed to the company’s ideals. One of the movements that made it possible to expand creative capacities was the construction of a new building aimed at training early childhood education students. Opened in 2018, the modern and spacious space had themed rooms, a multi-sport court, Maker Lab, Cooking Class. “We are certain that space is a third educator in light of the teachings of Loris Malaguzzi”, says Luiza Sassi. In 2021, we will inaugurate another expansion of a building that will house one of the most modern technology centers with

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STEAM programs integrated into the curriculum, as well as a new cafeteria. A multipurpose space for bilingual programs with rooms multipurpose and outdoor areas for recreation. With 3D printers, laser cutting machines, and augmented reality glasses, the technology center is another step towards an innovative education, which sees technology as an ally with projects we carry out such as going to NASA in the rover construction project where we were awarded the Best Design Ney Armstrong Award. Having innovation in the DNA means a dynamic curriculum with solid foundations and, for example, we have Mandarin and Computational Thinking in the curriculum, and our students go beyond the bilingual programs with internatio-

nal certifications in English and Spanish. In 2019, we received 8 awards from the 10 best essays in the Contest promoted by the Brazilian Academy of Letters together with the Fuzileiros Navais. In 2020, we won the prize for the best Colégio Del Año en Español in Brazil, promoted by the Embassy of Spain and the Instituto Cervantes. Being a Cognita school allows us to carry out academic exchange programs between our schools. Students can learn about teaching and culture in countries like England, Spain, Chile, Thailand, Singapore, Dubai, and Vietnam. This experience allows an unprecedented opening

of the world for our students. In addition, we created the Learning Without Borders Program in which our teachers choose a school from the group to stay in immersion for three weeks with the entire program paid for by Cognita. The Cognita Group brings together schools of excellence from the private network around the world. And best of all, they preserve their identity, their cultural value and offer investment and possibilities to be even better. They promote the exchange of good educational experiences recognizing that their strength lies in diversity when it brings together the best schools.

Luiza Sassi General Director

www.gaylussac.com.br glcontato@gaylussac.com.br

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SPECIAL EDITION

Magno Luis Mascarenhas CEO

Credibility and trust. The last few years have been one of the great changes for Medvida Brasil. At an accelerated pace, the company has become one of the largest in the Northeast, in its segment, and the fastest growing in the region. Created in 1999, in Maceió (AL), the company has not long started a reformulation of its business strategy and a process of expansion of activities. The first important move was coming to Bahia, in 2019, expanding its clientele and its service network, which has a variety of clinics, laboratories, and hospitals of different sizes. Wherever it goes, the public has received its products so well that the increase in the number of beneficiaries in the last two years has been multiplied by

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a thousand. The company, which was already a reference in the State of Alagoas, started as Medvida Saúde and the name changed to Medvida Brasil to accompany the new phase, that it intends to be national in the medium term. The first steps have already been taken, with a presence today in four states. In addition to Alagoas and Bahia, Pernambuco and Sergipe were added and the implementation of service in São Paulo, Piauí, and Maranhão is being finalized. At this rate, in December, the company will close 2021 with a presence in five states more

than when it started the year, reaching nine units of the federation. The leadership of Medvida Brasil in this decisive period is in the hands of CEO Magno Luis Mascarenhas, 39, an executive who has been in the position for two years. He has a degree in Administration and Tourism, an MBA in Health Management and Health Sciences, and a Doctor Honoris Causa certification in People Management. He has been working in the area for over 15 years, in several Brazilian states and has been enthusiastic about the company’s transformation and adaptation to nationalization, without losing its identity. Part of Medvida Brasil’s work takes place outside the supplement health area, properly, to embrace social projects. Supporting social projects means Medvida working on a broader concept of health, a culture in which people take care of themselves, are better prepared, and less sick. With this direction, the operator has signed several partnerships with football, kart, jiu-jitsu, and judo sports associations. Two of the company’s directors come from this experience in the Itapagipe Peninsula, in Salvador. Magno Mascarenhas himself and CFO Luiz Augusto Buente were judo practitioners in their teens, in the same place where they currently house hundreds of boys through a partnership between Medvida Brasil and the Ita-

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www.medvida.com.br

pagipano Judo Club. The executive defends that sport is the biggest promoter of inclusion and socialization of underprivileged youths in Brazil. Medvida Brasil is also a sponsor of the Confiança football club, from Sergipe, the Bahia Kart Association and the Bahia Jiu-Jitsu Federation. The partnership with Confiança contemplates the 2021 season. Through this partnership, fans also benefit, being able to purchase a health plan with an exclusive discount.

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SPECIAL EDITION

IT ASSET MANAGEMENT IN CLOUD WITH GEOLOCATION Founded in 1998, Pointware Informática started its software developer activities (electronic point systems and access control). In 2000, the company developed Easy Inventory, aiming to meet a need for most companies, which is to control your IT assets. In 2015 they launched the new version of Easy Inventory, to attend to all companies sizes in the market, they became fully in Cloud and with a large differential that is to show the geolocation of all equipment, such as desktops and, mainly, notebooks, something unusual in Brazil and the world. The service was gaining more and more resources and today is one of the most complete solutions on the market, with sophisticated IT asset management and no longer just the “HW and SW inventory”. In the concept of the company, “inventory is a photo and management of IT assets is a movie”, this analogy represents the evolution of the system. Another characteristic that differs from the other solutions on the market is the ease of use and training that does not take more than two hours. Usually, the solutions practiced, in addition to having high values, require qualified and often

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certified professionals, which makes the costs of the complete solution unfeasible for many companies. This explains the use of good and old excel to do the “control” of IT assets, which represents a “black and white bad photo”. Thinking about this difficulty, Pointware practices a value that fits on the budget of all companies and the service interface is very intuitive, in a short time any minimum knowledge user can use the service. In addition to rapid training, the solution has Help Online and more than 20 short explanatory videos, which further facilitates its use. In addition to control of software licenses, performance analysis, and contracts management, the solution also has an automatic alerts feature, are more than 20 available. If an “HW OUSW” change occurs, low disk space, irregular software, contracts, and guarantees near the maturity, an alert will be registered and sent by email to the asset manager. Easy Inventory has a global scope, it works wherever the Internet reaches, does not depend on a local network. If a company has equipment scattered around the world, the only required prerequisites are: to have Internet access and a browser to access the service. Geolocation allows you to define perimeters where the equipment should be used. Improper use triggers an alarm for the manager, called an electronic fence. This solves many mysteries of equipment that changes from location, city, and country without apparent information. Through Google Maps all equipment will have its physical location shown, with all Google resources (map, relief, zoom). For smartphones and tablets, traceability is detailed, shows the routes (streets, avenues, and km traveled), in addition

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Sérgio Sardinha www.easyinventory.com.br

to the stop times. It is an ideal control for the current home office times, in which geolocation makes a difference. The service is also key to helping in LGPD control as it provides a lot of information to ensure compliance and environmental safety. GROWTH AND EXPANSION Even with the pandemic, Easy Inventory has grown 100% per year through partnerships and direct sales. Currently, the company has more than 155 customers and more than 100,000 installed agents. Easy Inventory’s successful sales motivated Pointware to start, in this

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second semester, its activities in the United States, where the service will have a name very similar to Brazil, will be EZ Geo Inventory. The next step will be expanding to Europe. Pointware has as a mission “to democratize” IT asset management for all corporate sizes since to have efficient control of IT assets it is not necessary to pay expensively for a solution and do not have to hire professionals with high wages, which is one of the reasons that most companies can not have control of their valuable patrimony.

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SPECIAL EDITION

DentalX’s Team www.dentalx.ca

an interview with

ANAI D A D ETI , CEO OF

DENTALX

S

by Maximiliano Correa

ince her first participation in The Winner Awards 2019, hosted at the Castle Hotel & Spa in Tarrytown, NY, Anaida Deti, who was one of Canada’s promising businesswomen in dentistry, also became in 2020 one of the most awarded and successful. As an Albanian, she immigrated with a few hundred dollars and a big dream, which with dedication and love has become a modern, sophisticated, spa-like oral health center. “I 48

worked seven days a week while going to school full time. After a few years of finishing school and getting my licence as a registered dental hygienist, I founded DentalX in 2013. DentalX started with only me, booking appointments in my car and seeing patients in the late afternoons or Sundays after I worked all day for other dental offices. Now I have about 12 staff members and we work Monday to Saturday” shares Anaida Deti. She has also participated in projects to help kids in need of dental care, as a speaker in IBMAGAZINE.ORG


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several conventions and seminars, is a blogger for three media vehicles, was honoured in awards around the world, featured in television and magazines articles and has many more projects ahead. With everything being said, we conducted an exclusive interview with Anaida Deti, who gave us more details about her thoughts on female entrepreneurship, and the experiences that made her an inspiration for women in the dental industry. What made you fall in love with the profession? I wanted to be a dentist since I was a little girl. The dental profession somehow fascinated me and that feeling grew a lot more as I got older. On the other hand, I was also terrified going to the dentist. Let’s say going to the dentist back home was not fun at all. My first dental appointment was when I was 7 years old and what I remember from that appointment is I was scarred for life. My next dental appointment was a decade later and I went only because I was in extreme tooth pain. I always used to say to myself that when I become a dentist, I will make sure that the patients look forward to their dental appointments. And that was the biggest thing for me all these years, making sure that my patients look forward to their dental appointments.

women? It is an amazing feeling! I have worked very hard to be where I am, so I really appreciate when people tell me that I inspire them. I really believe that you can achieve anything with hard work and determination. I try to help whoever asks for my help as much as I can with my experience and knowledge.

I have had some good examples of strong women in my life, starting from my mother and my mother in law that have shown me that women can do anything. We need to love each other and support each other.

Do you have any professional wishes or experience that you have not yet fulfilled? If so, which one? My big dream is to open more offices throughout the What is the importance for you in province. Actually, I am in the having a team of women and the space that female entrepreneurship process of opening my second location. I want to help as has been conquering in the busimany people as I can to beat ness world? the scare of the dentist. I am a big feminist and I love women power. I think all Which clinical case performed by together we can change the you has a special meaning and world. I really believe that why? women have a special power I love to help the community in them. We can multitask so well that it is unbelievable. We as much as I can, so I think do not have it easy, we have to the free dental work we have take care of the family, house done in the community has a very special meaning for me. and business that is not an easy thing to do, even though Helping people smile is the best thing I can do. we make it look like it is nothing and we do it day in and day out without getting tired. Anaida in front of DentalX in North York, Canada

How was it when you realized that you were being a source of inspiration for other people, especially ABRIL 2021

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SPECIAL EDITION HEALTH

INNOVATION FOR THE APPLICATION OF VACCINES 5I`QU]VM Q[ I KTQVQK [XMKQITQ bML QV P]UIV ^IKKQVI\QWV \PI\ XZW^QLM[ [MZ^QKM[ QV \PM PMIT\P IZMI NWZ QVLQ^QL]IT[ IVL KWU XIVQM[ .W]VLML QV Q\ XZWXW[M[ \W W‫ٺ‬MZ I VM_ M`XM ZQMVKM QV \PM [MK\WZ \PZW]OP Q\[ \ZILMUIZS" P]UIVQbML [XMKQIT IVL _MTT XMZ[WVITQbML [MZ^QKM I OZMI\ LQ‫ٺ‬MZMV\QIT 1\ Q[ X]JTQK SVW_TMLOM \PM NMIZ \PI\ UIVa XMWXTM LM^MTWX _PMV ]VLMZOWQVO ^IKKQVI\QWV .WK][ML WV JZMISQVO \PQ[ XI ZILQOU \PM \MIU PI[ [XMKQÅK MY]QXUMV\ IVL \ZIQVQVO QV IXXTQKI\QWV \MKPVQY]M[ \PI\ KIV UQVQUQbM \PM LQ[KWUNWZ\ WN \PM ^IKKQVI\QWV OM[\]ZM ¹?M KPMZQ[P \PM KWV[\IV\ 85 0

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INTERNATIONAL BUSINESS INSTITUTE

_PI\ UW\Q^I\ML UM 1 VW\QKML \PI\ XMWXTM WN\MV NIQTML \W OM\ ^IKKQVI\ML W]\ WN NMIZ <PM KPQTLZMV _MZM IT[W INZIQL IVL KZQML I TW\ ?Q\P I P]UI VQbML IVL [XMKQIT [MZ^QKM _M _MZM IJTM \W I\\MVL _Q\P U]KP I\\MV\QWV IVL I‫ٺ‬MK\QWV \W ITT _PW [MMS ][ ZML]KQVO \PM \ZI]UI\QK QUXIK\[ WN \PM QVRMK\QWVº KWVKT]LM[ 5IV]MTTI ,]IZ\M

MAXIMUNE OFFERS CORPORATE SERVICE VACCINE PLANS FOOT TEST HOME CARE ISSUANCE OF THE INTERNATIONAL VACCINATION CERTIFICATE

Manuella Remigi www.maximune.com.br

F E VAEBRREIILR O2 022012 1

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SPECIAL EDITION

Is there a National Vaccination Calendar? The PNI (Programa Nacional de Imunização) makes several vaccines available to the population. In addition to the PNI calendars, we also have the calendars of the SBIM (Sociedade Brasileira de Imunização) which expands the protection for some diseases. Além das vacinas obrigatórias, quais você recomenda? Pentavalent Rotavirus Meningitis B ACWY meningitis Prevenar 13 Herpes Zoster Dengue What about the cost of vaccines? Vaccines administered in the private network usually vary between R$100,00 to R$600,00 per dose. Is there a prospect of insertion of new vaccines? Yes. Coronavirus and the herpes zoster vaccine with greater effectiveness. Since when have you been working in the immunization area and why did you choose this specialty? What motivated you to open your clinic? Since 2017. I am a pharmacist and have always dreamed of dealing with prevention. The desire to make a difference in the vaccination market is what motivated me. I noticed that people often failed to get vaccinated out of fear. The 52

children were also afraid and cried a lot. With a humanized and special service, we can attend with much attention and affection to all who come to us. We grew up with quality, professionalism, and a lot of dedication.

to employ people and make a difference in their lives is what makes me happy and fulfilled. Knowing that all our work is being recognized in the market motivates us to remain firm in the initial purpose and to innovate more and more without losing our essence.

Your professional success allowed you to open your clinic. What Is there a quality seal available for motivated you? Vaccination clinics? My professional success was No. For 2020 we will start due to my clinic. Before I certification for ISO 9001. worked in a family company and I couldn’t put everything I liked into practice because I still wasn’t working with what I loved. The desire to make a difference in the lives of families is what motivated me. What obstacles did you have to overcome? There were several obstacles: breaking into a market that I didn’t know, finding professionals in line with company policy, winning the trust of doctors and customers. What has added the most positive to your career becoming an entrepreneur? Without a doubt, being able

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AMBASSADORS

Ambassadors are selected by the Institute for their legacy in the business world, they represent our Institute in their business with the spirit of entrepreneurship, sustainability and human resources that a company needs to reach the top of success. These companies are usually selected after years of continuous excellence and partnership with the Institute. Ambassadors can also nominate other companies to be invited to this important title. With vast experience in the business world, our team has the daily goal and objective of valuing entrepreneurs behind success stories, strengthening entrepreneurship and connecting diverse companies of all kinds to celebrate their trajectories, also opening networking frontiers. IBIORG.COM

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SUELI BENVENUTO A born entrepreneur, Sueli Benvenuto is a businesswoman who practices all the projects she develops with excellence and quality. AlphaÔmega is a brazilian company headquartered in São Paulo, which has operated in the translation market for nine years and in 32 languages, conquering a relevant space in the decade that has ended. There are 200 professionals skilled in various sectors, such as legal, financial, telecommunications and over a dozen niches. Sueli is also Executive Director of Bio Beachwear, working with special fabrics that provide UV 50+ protection, aloe vera moisturizer, antibacterial treatment and other selected components to ensure a better fit and increase the life of the pieces, as well as the design “Mascarás da Su”, created for protection against Covid-19 and other viruses in mind.

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AMBASSADORS

DR. ANA CRISTINA CAMPELO DE LEMOS SANTOS A renowned lawyer and businesswoman, Ana Cristina Campelo de Lemos Santos is a competent professional and helps several social work entities as a volunteer and donor. Along with Carlos Augusto Martins Aguiar, Ana Cristina is the Director of the law firm Lemos Santos Advogados, for 37 years working in the fields of civil liability-medical error, justice, accidents and faults, in Brazil and the USA; labour, union, associative, social security, corporate, contracts, bankruptcy and judicial recovery areas. The office has a competent team, an efficient information system and infrastructure for excellent service in the cities of Rio de Janeiro, Campinas, Natal, Belo Horizonte and Brasília. Ana Cristina is also the writer and owner of Jornal Diário do Rio, an important news channel in the State of Rio de Janeiro. 62

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GRUPO SACEL COMENDADOR ANTONIO VASCO PEREIRA FILHO AND FABIANA ARAÚJO Grupo Sacel has been operating in the asset surveillance market for over 38 years. Today, with more than 1.000 employees, they are one of the largest and most highly-regarded companies in Sergipe. With exponential growth, the company innovates every day with management concepts in search of solutions to the needs of its customers, through solid work with asset and electronic security, a future that they always crave. Sacel has also been standing out in new areas of activity like Condominium Management, Insurance Broker, and Real Estate with guaranteed rental.

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AMBASSADORS

DR. ANDREA SOCCOL Brazilian doctor born in Curitiba, daughter of world-renowned scientists – Carlos Ricardo Soccol and Vanete Thomaz Soccol. After five years of stay in Europe, she returned to Brazil with a big dream of being a “doctor without borders”. Graduated from the Pontifícia Universidade do Paraná and her curriculum includes specialization at Hospital de Clínicas in Otorhinolaryngology and Cervical Facial Surgery; two postgraduate courses in Longevity Medicine, Physiology of Aging and Aesthetic Medicine; PhD in Health Biotechnology, where she developed an aesthetic line of anti-ageing Biotechnology. Member of the Brazilian Academy of Facial Plastic Surgery. Dr. Andrea started her studies in Quantum Medicine 2 years ago, which resulted in a book published in 2018 and 2019, entitled “A Cura Física”, with national and international critics. The PhD doctor has a YouTube channel and active social networks - “So I try to contribute by sharing with everyone because life only has real meaning if it’s for us to do good.”

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EASY WAY DO BRASIL COMENDADOR REINALDO MENDES JR.

Leader in the development of systems for tax and accounting segments, Easy-Way operates in this market since 1991, standing out thanks to the high level of quality in the products and services provided, counting, currently, with more than 15,000 large companies in its client portfolio. Excellence is the company’s motto, which has a team of expert professionals, constantly updated and committed, valuing the customer service in a personalized way, the particularities, and needs of each company. Easy-Way offers its customers total security and support in the implementation of its systems, which have permanent updates to support all tax and accounting ancillary obligations. These differentials make the partnership between Easy-Way and its customers increasingly strong, with trust and satisfaction being some of the main reasons for the company’s success. FEVEREIRO 2021

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AMBASSADORS

GENECY BACHINSKI Psychologist, Administrator, Master Student in Personal Coaching and Organizational Leadership, skilled in Emotional Intelligence and Assertive Behavior and speaker in the most diverse areas of knowledge. A reference in female leadership with a beautiful trajectory, Genecy Bachinski’s biggest goal was to promote learning and development space for all. She achieved it being the Director of FAMAP, a college that offers excellent knowledge in many educational fields, such as Psychology, Law, Nursing, Administration, Pharmacy, Nutrition, Business Management, as well as Administration and Biomedicine courses online and several Post-Graduate courses. Genecy also dedicates time to social causes and important projects for society.

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