Visual Order

visual order Isaac Carlos

1

visual principle goes here a reasonably concise definition of the visual principle goes over here in this area

VISUAL

VISUAL ORDER 14

figure/ground

similarity proximity closure continuance translation rotation reflection glide/reflection dilation symmetric balance asymmetric balance ambiguous balance neutral balance

VISUAL ORDER 14

4

aka: Gestalt laws of grouping

first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

principles of grouping

V

VISUAL ORDER 14

V

V

6

figure/ground: space and ground are easily differentiated

7

VISUAL ORDER 14

8

9

similarity: forms that look alike will appear in a group

iii iiii iiii iii iii iiii iiii iii iii iiii iiii iii iii iiii iiii iii

I I I I I I I I I I I I i i i i I I I I I I I I I I I I I I I I i i i i I I I I I I I I I I I I I I I I i i i i I I I I I I I I

S S SS S S S S S S S S S S SS SS S S S S S S S S S S

S

S

S S S S S S S S S S S SS S S S SS

VISUAL ORDER 14

SS SSS SS S

10

proximity: forms that are closer to each other will apear in a group

11

VISUAL ORDER 14

12

13

closure: missing information will appear as a whole

UUUU U U U U U UUU UUUU

14 VISUAL ORDER 14

A A A A A

continuance: the eye follows a path through the composition

15

VISUAL ORDER 14

16

symmetry

VISUAL ORDER 14

18

19

translation: the repetition of a form across a linear path

LLLL LLLL LLLL LLLL

LLLL LLLL LLLL LLLL

VISUAL ORDER 14

O O O O O O O O O O O O O O O O O O O O OOO O O O OO 20

rotation: turns a figure in a set center point

21

VISUAL ORDER 14

22

reflection: a figure is perceived to be mirrored on a set axis

r r r r r r r r r R R R rrrrr rrrr

rrrr R rrrr

DD DD

DD DD

VISUAL ORDER 14

DD DD

DD DD

DD DD

DD DD

DD DD

DD DD

DD DD

DD DD

DD DD

DD DD

DD DD

DD DD

DD DD

DD DD

DD DD

DD DD DD DD

DD DD

24

glide reflection:

25

VISUAL ORDER 14

26

27

dilation: the form grows or shrinks through out the space

e e e eee eee e eee e e e e eeeee e e e e e e e

VISUAL ORDER 14

28

compositional balance

VISUAL ORDER 14

30

31

symmetric: an even balance is made symetrically on a central axis

RR

VISUAL ORDER 14

11

1 1 11 1

1

32

asymmetric balance: balance is made without symmetry

33

VISUAL ORDER 14

34

35

ambigous balance: balance is achieved with lack of information

4 44 44 4 4 44 4 4 4

VISUAL ORDER 14

*** **** * ** * ** **

*

*

*

36

nuetral balance: the composition is broke down evenly with dispersed figures

37

VISUAL ORDER 14

38

Isaac Carlos

desn 200 in the graphic design program at the kcai—michael kidwell, assistant professor.

Visual order is a direct channel to address how the mind works visually. As I breakdown every elemnt I get a sense of I have been here before and it is as good as I remember it. No matter how much of an order it is it, it is always translated in a variety of context. Design principals should become as rooted as language in order to solidify an idea.