VISUAL
visual order Isaac Carlos
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figure/ground
similarity proximity closure continuance translation rotation reflection glide/reflection dilation symmetric balance asymmetric balance ambiguous balance neutral balance
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aka: Gestalt laws of grouping
first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules
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principles of grouping
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figure/ground: space and ground are easily differentiated
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similarity: forms that look alike will appear in a group
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proximity: forms that are closer to each other will apear in a group
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closure: missing information will appear as a whole
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continuance: the eye follows a path through the composition
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Similar parts through the usage of an axis.
symmetry
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translation: the repetition of a form across a linear path
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rotation: turns a figure in a set center point
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reflection: a figure is perceived to be mirrored on a set axis
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glide reflection:
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dilation: the form grows or shrinks through out the space
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Equilibrium of weight through placement of form in the composition
compositional balance
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symmetric: an even balance is made symetrically on a central axis
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asymmetric balance: balance is made without symmetry
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ambigous balance: balance is achieved with lack of information
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nuetral balance: the composition is broke down evenly with dispersed figures
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Isaac Carlos
desn 200 in the graphic design program at the kcai—michael kidwell, assistant professor.
Visual order is a direct channel to address how the mind works visually. As I breakdown every element I get a sense of I have been here before, and it is as good as I remember it. No matter how much of an order it is it, it is always translated in a variety of context. Design principals should become as rooted as language in order to solidify an idea.