visual order Isaac Carlos
1
visual principle goes here a reasonably concise definition of the visual principle goes over here in this area
VISUAL
VISUAL ORDER 14 figure/ground
similarity proximity closure continuance translation rotation reflection glide/reflection dilation symmetric balance asymmetric balance ambiguous balance neutral balance
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aka: Gestalt laws of grouping
first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.
principles of grouping
4
V
figure/ground: space and ground are easily differentiated
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V
V
7 6
9 8
similarity: forms that look alike will appear in a group
iii iiii iiii iii iii iiii iiii iii iii iiii iiii iii iii iiii iiii iii
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I I I I I I I I I I I I i i i i I I I I I I I I I I I I I I I I i i i i I I I I I I I I I I I I I I I I i i i i I I I I I I I I
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11 10
proximity: forms that are closer to each other will apear in a group
S S SS S S S S S S S S S S SS SS S S S S S S S S S S
S
S
S S S S S S S S S S S SS S S S SS
SS SSS SS S
13 12
closure: missing information will appear as a whole
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UUUU U U U U U UUU UUUU
continuance: the eye follows a path through the composition
15 14 VISUAL ORDER 14
A A A A A
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symmetry
16
19 18
translation: the repetition of a form across a linear path
LLLL LLLL LLLL LLLL
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LLLL LLLL LLLL LLLL
rotation: turns a figure in a set center point
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O O O O O O O O O O O O O O O O O O O O OOO O O O OO
21 20
22
reflection: a figure is perceived to be mirrored on a set axis
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r r r r r r r r r R R R rrrrr rrrr rrrr R
rrrr
DD DD
DD DD
DD DD
DD DD
DD DD
DD DD
DD DD
glide reflection:
DD DD
DD DD
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DD DD
DD DD
DD DD
DD DD
DD DD
DD DD
DD DD
DD DD
DD DD
DD DD DD DD
25 24
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27 26
dilation: the form grows or shrinks through out the space
e e e eee eee e eee e e e e eeeee e e e e e e e
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compositional balance
28
31 30
symmetric: an even balance is made symetrically on a central axis
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RR
33 32
asymmetric balance: balance is made without symmetry
11
1 1 11 1
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1
35 34
ambigous balance: balance is achieved with lack of information
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4 44 44 4 4 44 4 4 4
37 36
nuetral balance: the composition is broke down evenly with dispersed figures
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*
*
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Isaac Carlos
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desn 200 in the graphic design program at the kcai—michael kidwell, assistant professor.
VISUAL ORDER 14
Visual order is a direct channel to address how the mind works visually. As I breakdown every elemnt I get a sense of I have been here before and it is as good as I remember it. No matter how much of an order it is it, it is always translated in a variety of context. Design principals should become as rooted as language in order to solidify an idea.