STEM & US: NEW CREATIVE SYNERGIES
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium. Coventry University. 12.04.2011
Science & Technology
Design
Humanities
Creativity in Business
Leaders for creativity
Industrial and Economic worth
Driver for change
Competitive Advantage for the 21st Century
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Knowledge Education
Interdisciplinarity Theory
Nissani (1997) Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Research
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Building Relationships • Manufacturing Department at the School of Applied Science
• Cranfield’s School of Health
• Microprocessing and Nanotechnology • Waste Management
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Challenges • Geographically Distant
• Culturally Opposite
• Understanding Differences - personality and language • Logistical Issues
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Elements of Design Practice • Tolerates ambiguity that views the design process as inquiry, an
interative spiral of divergent - convergent thinking
• Visualising for problem finding and solution • Allows uncertainty and risk •Enhances decision making
•Act and think as part of team as a social process Dym, Agogino, Eris, Frey and Leifer (2005)
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium. Coventry University. 12.04.2011
Multi-disciplinary workshop
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Opportunities • Knowledge - Understanding the potential of design in informing and sup-
porting unfamiliar domains - aerospace industry, healthcare, IT and waste. • Research - Convergence of design with medical technology, complex engineering data and the social sciences
• Education - A pioneering course that celebrates multidisciplinary collaborations across divergent institutions and geographically remote institutions
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
New Partnerships • Saïd Business School, University of Oxford
• SADI (Samsung Art and Design Institute) Seoul, South Korea • Polytecnico di Milano • HappenNow
• Ordance Survey
• Lewisham Council
• Barking and Dagenham Council
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium. Coventry University. 12.04.2011
Conclusions • Extending design practice into new areas of engineering product
service systems providing a human and contextual dimension
• Visualization enables innovation through problem identification and solving
• The design process is a social process that enables designers to articulate deep contextual and human experiences • Design research methods enables polar opposites to work to a common goal of human centred innovation • Design is no longer a output driven exercise
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Knowledge
MDes ICI
PhD Studenships
Education
MBAs
MDes ICI
Healthcare
Interdisciplinarity
Aerospace Waste
Theory Nissani (1997) Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Research
Thank you
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011