Member's Spotlight - Ferrari

Giuseppe Cattaneo, President of Ferrari Greater China Talks About Key Development of Ferrari In Hong Kong

What is the product roadmap of Ferrari like in Hong Kong?

In the past few years, Ferrari launched the Ferrari Roma, the SF90 Stradale and SF90 Spider, the Portofino M, and the 296 GTB. The introduction of the new Ferrari Roma has attracted many new young prospects and first-time buyers, mostly as a result of the revival of GT sports cars from the 50s and 60s. People are also excited about the two iterations of Maranello’s sensational plug-in 296 hybrid supercar, which was first unveiled to the Hong Kong market in GTB Berlinetta form in October last year. Very soon it will be followed by a local reveal of the recently launched GTS spider version, likely to be in the third quarter of this year. Both versions of the 296 are powered by an entirely new, shallow-angle, twinturbocharged 2.9-litre V6 engine. It is the first six-cylinder unit to appear in any Ferrari road car and is coupled to a powerful electric motor. Together, they produce an output approaching 830 cv and performance so sensational that it can only be imagined. To further the excitement, the highly anticipated Purosangue for which Maranello has now begun a pre-launch teaser campaign, will also debut by the end of this year. Ferrari is entering a new segment with this new, incoming model and it is a segment we are creating on our own because we are combining several features, such as the performance of a pure, naturally aspirated 12-cylinder engine and an interior space of a four-seater. This will be a real Ferrari with four seats that will appeal to our top clients for enjoying a wide range of activities. Meanwhile, the firstever full-electric Ferrari will be unveiled in 2025, further diversifying the marque’s exhilarating supercars.

We see a lot of Ferraris around Hong Kong. How would you describe the local market?

Ferrari has been in Hong Kong for 40 years and this is one of the most mature supercar markets in the region with a distinctive supercar culture. We have an extensive group of collectors, respected customers and enthusiasts in Hong Kong. It is also among our top markets with the highest density of Ferraris in the world. The current estimate is about 2,500 to 3,000 Ferrari car parc in this city, which is a huge number, and many of them are owned by the same person.

We understand that an official Ferrari Owners’ Club has been just set up in Hong Kong. What makes this new club so special to its members?

Hong Kong has always been an essential market for Ferrari. We have a great number of highly valued collectors, respected customers and enthusiasts. Setting up the Ferrari Owners’ Club of Hong Kong will provide the perfect foundation to celebrate the long and glorious history of the Prancing Horse and further cultivate a passionate community. This new FOCHK is the only official Ferrari-sanctioned Owners’ Club entity in Hong Kong and will be supported by the official Hong Kong dealer Blackbird Concessionaires. It will also join a worldwide network that currently comprises 45 clubs with a combined membership of more than 17,000 passionate Ferrari owners. As our brand evolves, we are seeking to further elevate the Ferrari ownership experience by working closely with the new Club and our dealer to craft truly unique, memorable experiences for the local Ferraristi family. These range from dinners, galas and charity functions to Concours d’élégance, as well as rallies, track days and client racing programmes. 2022 happens to be the 75th anniversary of Ferrari. The establishment of the new FOCHK marks a new milestone for the brand, our dealer Blackbird Concessionaires, the local Ferrari owners, as well as the global Ferrari family.

296 GTB

Company profile

Ferrari is among the world’s leading luxury brands, focused on the design, engineering, production and sale of the world’s most recognisable luxury performance sports cars. The Ferrari brand symbolises exclusivity, innovation, state-of-theart sporting performance and Italian design. Its history and the image enjoyed by its cars are closely associated with its Formula 1 racing team, Scuderia Ferrari, the most successful team in Formula 1 history. Ferrari designs, engineers and produces its cars in Maranello, Italy, and sells them in over 60 markets worldwide, including mainland China and Hong Kong.

Established in August 2004, Ferrari Greater China now plays a central role in the Ferrari Asia Pacific market and maintains a pivotal position in Ferrari’s global strategy. Since arriving in China, Ferrari’s dealer presence has expanded rapidly with the development of a highly qualified national network. The establishment of Ferrari (HK) Ltd. as a fully owned subsidiary of Ferrari S.p.A., is responsible for the importation of Ferrari cars directly into Hong Kong and Macao. Ferrari (HK) Ltd. solidifies the presence that the marque has long enjoyed and exemplifies the deep commitment Ferrari holds towards the Hong Kong and Macao clientele.