Member's Spotlight
296 GTS and SF90 Stradale Assetto Fiorano
PRESIDENT OF FERRARI GREATER CHINA,
GIUSEPPE CATTANEO TALKS ABOUT KEY DEVELOPMENTS OF FERRARI IN HONG KONG What is the product roadmap of Ferrari like in Hong Kong? In the past few years, Ferrari launched the Ferrari Roma, the SF90 Stradale and SF90 Spider, the Portofino M, and the 296 GTB. The introduction of the new Ferrari Roma has attracted many new young prospects and first-time buyers, mostly as a result of the revival of GT sports cars from the 50s and 60s. People are also excited about the two iterations of Maranello’s sensational plug-in 296 hybrid supercar, which was first unveiled to the Hong Kong market in GTB Berlinetta form in October last year. Very soon it will be followed by a local reveal of the recently launched GTS spider version, likely to be in the third quarter of this year. Both versions of the 296 are powered by an entirely new, shallow-angle, twinturbocharged 2.9-litre V6 engine. It is the first six-cylinder unit to appear in any Ferrari road car and is coupled to a powerful electric motor. Together, they produce an output approaching 830 cv and performance so sensational that it can only be imagined. To further the excitement, the highly anticipated Purosangue for which Maranello has now begun
a pre-launch teaser campaign, will also debut by the end of this year. Ferrari is entering a new segment with this new, incoming model and it is a segment we are creating on our own because we are combining several features, such as the performance of a pure, naturally aspirated 12-cylinder engine and an interior space of a four-seater. This will be a real Ferrari with four seats that will appeal to our top clients for enjoying a wide range of activities. Meanwhile, the firstever full-electric Ferrari will be unveiled in 2025, further diversifying the marque’s exhilarating supercars.
We see a lot of Ferraris around Hong Kong. How would you describe the local market? Ferrari has been in Hong Kong for 40 years and this is one of the most mature supercar markets in the region with a distinctive supercar culture. We have an extensive group of collectors, respected customers and enthusiasts in Hong Kong. It is also among our top markets with the highest density of Ferraris in the world. The current estimate is about 2,500 to 3,000 Ferrari car parc in this city, which is a huge number, and many of them are owned by the same person.
