What is ice_ribh?
ice_ribh is the GIZ focal point for responsible and inclusive business based at icecairo. It powers a paradigm shift towards sustainable development in the Middle East and North Africa. We assist the private sector with skills, networks and business model development support around corporate social responsibility and inclusive business.
INCLUSIVE CRAFTS BUSINESS CASE STUDIES
What is Inclusive Business?
Inclusive Business is a sustainable business that includes disadvantaged segments of society as consumers and/or producers into existing or new value chains. ice_ribh office: 32 Mohamed Sabry Abu Alam, Downtown, Cairo, Egypt Programme Coordinator Bernhard Rohkemper: bernhard.rohkemper@giz.de Powered by:
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BEDOUIN SOCIAL ENTERPRISE PRESERVING CRAFTS HERITAGE - EGYPT Goal: Providing income to the Bedouin women of Sinai by giving them the opportunity to contribute economically to their families’ survival, in addition to preserving unique Bedouin handicraft traditions and skills
Model: Sustaining the bedouin culture by creating a self-sustainable crafts business
Key Partners: European Union Egyptian Consultants Local Initiatives GIZ EconoWin Key ingredients: Developing new modern products, trainings for more professional products Size & Reach: A small organization run by 4 people, working with 450 “Jabaleya” women
Background: Despite the distinguished patterns and motifs that women in “Jabaleya Tribe” are known for, their handicrafts market was starting to regress for two main reasons. The deeply conservative tribal culture forbid women to reach out to touristic markets and mix with strangers. In addition, tribe youngsters turned away from producing traditional crafts for their own needs and started to buy imported goods instead. All of which affected the Bedouins culturally and economically.
Solution: Seleema Gabaly, a woman from Saint Catherine’s monastery, in cooperation with European and Egyptian consultants, developed new products and designs that are aligned with modern tastes and design preferences. “Fan Sina” Became registered as a LLC in July 2002. New women were added to the circle of trainees, learning how to develop their traditional “Jabaleya” designs, with an eye towards the modern world. Now, 430 “Jabaleya” women are benefiting from this crafts enterprise project which became a vital source of income for South Sinai Bedouin families. Impact: Inclusive Business Impact: 430 of “Jabaleya tribe” women were able to produce higher quality Bedouin crafts with modern designs by Egyptian consultant trainings. Culture impact: Fan Sina insists on saving the bedouin heritage of handcrafts from disappearing and being replaced with imported crafts Business Impact: Fan Sina allows Bedouin women to find an additional source income within their strictly conservative culture, helping them to contribute economically to their families survival. Social Impact: Fan Sina supports women’s right to get proper education and find suitable work, and showing the great potentials they have to innovate and plan for their own business. Contact: Seleema Gabali fansinasales@gmail.com
Sources: Fan Sina http://fansina.net
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