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Contents
April-2019
News / Event
Article / Review 24 26 28 38 46 52 51 53
Car assembler’s Auto Journalists WorkShop in Pakistan: Joy ride trip or learning experience By Owais Khan Govt must win people heart by cutting GST on bikes in new Budget Exclusive Article by Ali Hassan Suzuki The Giant of small vehicles Exclusive Review by Anwar Iqbal
JW Forland, a game changer? Special Review by team JWForland
30 34 35 42
Very First Fuel Tank Manufacturing Plant in Pakistan Exclusive Review by Sumaiyah Murtaza Autoliv: The largest Automotive Safety Systems manufacturer in the world
Inside 4th Annual National Automotive Summit 2019 March 7, 2019, in Lahore Exclusive Media Coverage by Automark AlHaj Motors to build assembly plant in Pakistan to assemble Malaysian Proton cars Exclusive Media Coverage by Automark Pak Suzuki introduced world famous Street Sport bike, Suzuki Gixer in an event held in Karachi Exclusive Media Coverage by Automark Launching Ceremony Super Star 125cc Motorcycles & Auto Rikshaw in Karachi Exclusive Media Coverage by Automark
News Updates 37
Local Automoitve news update
1st Skills Olympic held in Karachi Exclusive Media Coverage by Automark
36
7 Winning Habits Of Highly Successful Service Advisor Exclusive Article by Moozam Abu Bakar
45
International Automotive News
48
Vehicles / Car Price List
60
Motorcycle Market Price list
BYD leading Chinese Electric Vehicles launching soon in Pakistan
Buy JwForland Truck online
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April-2019 Pakistan’s premier magazine on automotive, engineering & energy sector Volume 12, Issue 04
Monthly
AUTOMARK Magazine International Editor-in-Chief
Technical Editor
Muhammed Hanif Memon
Muhammad Shahzad
Anwar Iqbal - Chief Correspondent COO, Khalid Mushtaq Motors (Pvt) Ltd.,
Advisors Imtiaz Rastgar CEO, Rastgar Group & CBI External Expert, Ex-chairman EDB Islamabad Syed Mansoor Rizvi Principal Officer M/s. CNH Services (Pvt) Ltd. Karachi Farhan Hafiz Director Marketing & Sales M/s. Al-Haj Faw Motors (Pvt) Ltd. Karachi
Nadeem Ahmed Salmi Executive Director Operations M/s. Al-Haj Faw Motors (Pvt) Ltd. Karachi Ghulam Faroq Executive Officer & Functional HeadSupply Chain Pak Suzuki Motors Karachi Kaiser A. Khatana Chairman Institute of Road Safety Lahore
Advertising Manager
Graphic Designer
Tahir Siddiqui
Salman Hanif
Circulation Manager Hasaan Mustafa
Web Master Mustafa Hanif Murtaza Hanif
Contributors in THIS EDITION Anwar Iqbal Aqsa Mirza M. Owais Khan Moozam Abu Bakar Sumaiyah Murtaza M. Hanif Memon Ali Hassan
Active Communications Mailling Address: D-68, Block-9, Clifton, Karachi Mobile: 0321-2203815
E-mail: automarkpk@gmail.com website: www.automark.pk Whatsapp & Wchat : +92 321 2203815 AutoMark Canada Office Managing Editor Mohammad Shahzad S.A.E. D.M.P. 41 Jordana Drive Markham (Toronto) Canada - L3S 3N8 Phone: 905-472-8282 Email: automarkcanada@gmail.com AutoMark REGD: MC-1330 Published every month by M. Hanif Memon Note: The views expressed by contributing writers and comments do not necessarily reflect the views and policies of the Monthly AutoMark magazine's management
NEED FOR PUBLIC TRANSPORT AT ALL AIRPORTS IN PAKISTAN Public transport is one of the significant factors to urban sustainability; it helps to make cities more functional by fulfilling travel and transportation needs and increasing accessibility and approachability. It provides the cheapest transportation from the airport or anywhere else to the other parts. Public transport is also convenient as it can save you four times the money as compared to move with a personal and private car. This mode of transport is also the vital necessity of Pakistani society to move from the airport to other parts of the city. Pakistan’s most airports lack the facility of proper public transport, and the public pays a high amount of fairs for traveling. Government promises many times to start a shuttle service for the convenience of the public but yet there is no proper bus service to facilitate citizens in traveling to and from the airport in Islamabad Airport. In the absence of bus service, passengers will have to use taxicabs and other private vehicles. Most of the Pakistani citizens work in Middle East countries on minimum wages, and when they come to Pakistan to visit their family, they also look for cheap public transport that save their money. Public transport facility is available at all the international airports all across the world to facilitate passengers and tourists. The facility of public transport needs to be improved in all the airports of Pakistan as it helps increase the productivity of labor by dropping travel time and out-of-the-pocket costs of travelers in crowded areas. It is also helpful for those people that rely on public transportation to get everywhere than those with access to a car or other private vehicles. Public transportation in airports provides many nobilities, safety, and commercial benefits to people and businesses. Furthermore, those key benefits also offer significant environmental advantages that contribute to a better quality of life. Public transportation can transport many people at a time in a single vehicle which helps to keep traffic congestion lower, which in turn reduces air pollution from idling vehicles, and allows riders avoid the worry that comes from daily driving in highly congested areas. Government and transport authorities should take steps to start public transport at all the airports of Pakistan to facilitate not only local and international passengers but also tourists who come to visit Pakistan with a limited budget.
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Exclusive Review by Owais Khan
Car assembler’s Auto WorkShop in Pakistan: Joy ride trip or learning experience The fifth Auto Workshop held in March at Swat was another important event from the leading auto assembler of cars especially for real auto journalists who need to be more aware of the past and future developments at the IMC as well as in the local industry. IMC had started the initiative of holding auto workshop back in 2007 and since then it had continued. It is a good step by the IMC as no other auto player has ever arranged such a big event in country's auto sector history. However, like past workshops, huge presence of non auto journalists had agai n mar red t he Sw at even t. No doubt, these journalists, barring auto sector, must be well polished and informed but they are regularly invited irrespective of the venue location, thanks to IMC’s public relation agency’s connection with them. With little auto sector knowledge, they are not focused on car sector in any of workshops which is evident from their very thin volume of reporting every year as well as depth on auto sector. It is not clear whether the IMC has given a go ahead signal to its PR firm to gather more persons or the PR firm is facilitating the non auto reporters on their own. Toyota Motor Corporation (TMC) of Japan has remained in the top three positions in the world for the last many years in terms of vehicle production/sales. However, Pakistan’s sales numbers of Toyota Corolla and other vehicles may be a dot in overall sales of Toyota vehicles worldwide. It means that the Japanese car giant has no financing issues in taking more non serious auto journalists for Pakistan tour every year. A careful estimate of spending on workshop including air and ground travelling expenses, tour of various sites, hoteling, sumptuous lunch and dinner, costly gifts to media persons, etc works out close to the price of Toyota Corolla GLI or Altis Grande.
These media persons usually come for a joy ride trip rather than any aim of learning about the past and future of the auto sector. This auto event has been going on at country’s different attractive venues with majority of non auto beat reporters. Many media persons do not bother to take permission from the concerned Business Editor or overall Editor for this trip as they take a leave from the office for this workshop. It looks weird to see three to four reporters hailing from different country’s destination of a same media organization in the workshop in which one person covers auto regularly while the rest cover different beats. Perhaps this is the only auto workshop or an auto event which is participated by a large number of media person mostly non auto journalists. This theory of inviting other than auto beat reporters in an event is not practiced in other political and social events where only genuine beat reporters cover the event. Actually much also depends on the PR firm here. It is not clear whether the IMC’s PR firm also takes journalists of different beat to seminars, workshops, press conferences, launching events etc
to other events with same huge numbers just like at the IMC event. How an experienced reporter, covering banks for decades, can sit in a textile, fashion or other political events in which lack of knowledge may turn out to be a sheer humiliation for him? This is what has been going on in IMC’s workshop. Nobody knows why IMC has allowed its PR firm to make the show a success story with the presence of journalists with no background and understanding of the auto sector. There are many non auto journalists or media persons, who cover this IMC event every year just to show that they are the real auto journalists. Some of them try to justify by filing a targeted report based on IMC and its PR firm’s feedback once in a year so that no one can blame that they do not cover the auto sector. It has also been noticed that no big news ever emerge from the workshop despite a big presentation by a top, young and energetic IMC’s executive on the auto sector as well as about IMC’s future road map. However, in the digital era, the most surprising aspect of the event is the absence of pictures or videos of the work shop in the newspapers, electronic and social media and without any #hashtag camping. As per market sources, a sort of rift has emerged among leading vendors association members as how former chairmen can attend the workshop and give lecture on the auto industry and why the current year office bearers of association are always shy to attend the event. The PR firm of assembler uses vendors association’s letterhead for sending invitation to the Editors who then nominate the beat reporter. However, this practice exists in only few newspapers and media houses otherwise the managements of various newspapers and media houses have given a free hand to the reporters to do what they
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Monthly AutoMark International want. Surprisingly, some reporters also attend the event with their wife and kids. Here it is hard to tell whether event organizer also bears the expenses of kids and wife or the reporters are financially well off enough to handle expenditures. Many people say that the company should manage to bring its top Japanese management in the workshop so that some big news can emerge for media persons. In the work shop, CEO Ali Asghar Jamali said the local auto industry has been promoting ‘Make in Pakistan’ for the last 30 years, providing a huge boost to local engineering sector through technology transfer and in the process creating thousands of jobs opportunities for local youth. He said that the auto policy 2016-20121 had achieved one of its objectives of bringing in new players in auto industry. “IMC welcomes competition as it will give more choice to consumers who will eventually decide which brand offers best value for their money. IMC intend to compete with new entrants though Toyota’s QDR promise which is quality, durability and reliability. We strongly believe that high localization levels achieved is our biggest competitive advantage against all new entrants,” he said. The government should also consider incentives for auto part makers to make them more competitive to produce parts for new entrants as well, he said adding the new entrant can imports CKD at 10 per cent while local part makers import components at 10 per cent and subassemblies at 20 per cent, making them uncompetitive. Local auto part makers will further have to compete with high economies of scale of global OEMs as well. Therefore the Government must remove this tariff anomaly by reducing components duty to five per cent and sub-assemblies duty to 15 per cent to 10 per cent to reduce cost of locally produced parts. This would enable part makers to produce parts for new entrants as well, Jamali said. IMC has always encouraged local engineering base and has arranged 35 Technical Assistance and Technology Transfer Agreements between local vendors and foreign counterparts for various technologies and parts and has localized more than 170 parts since 2004 and procuring local parts worth over Rs
200 million every working day, which shows our commitment to the localization, he claimed. With every model change in Corolla, IMC has successfully localized more and more, despite significant advancements in parts sophistication, and resultantly achieve reduced dollarized cost of vehicle. For example, he added, the first Corolla costed more in USD terms with lower level of localization as compared to today’s Corolla which is 64 per cent localized and costs is significantly lower in USD terms. Whereas, there are numerous advancements comparatively such as dual air bags, Power Steering, ABS Brakes, Immobilizer, etc. Jamali said IMC increased its capacity by 20 per cent and has invested around $126 million, without any incentives, for model introduct ion and improvement in production. Increase in production from 54,800 to 66,000 vehicles (with overtime 80,000 vehicles) has been witnessed after the capacity enhancement in financial year 2018. The CEO said the government has taken good steps to support auto industry such as lifting ban on non-filers. The auto industry is facing many challenges, hampering the industry from achieving its potential including the newly imposed 10 per cent Federal Excise Duty on 1,700cc and above vehicles. The contribution of the auto industry to GDP currently stands at over 2 per cent, whi le t he i nd ustr y has d i rect employment of 300,000 and indirect employment of 2.5 million people, he added. “The goals of the auto industry for 2021 include annual car production of more than 415,000 units, with contribution to GDP increasing up to 3 per cent, and generate employment of 4 million people in auto and allied industries, said Munir Bana, CEO, Loads Ltd. “With investment coming from China, Saudia Arabia, United States, United Arab Emirates and bailout package from IMF, Pakistan auto market is likely to get a boost and cross 500,000 units mark before expected, provided the Government continues to ensure consistent and long term policies, he said. However, recent decision of imposing 10 per cent FED creates uncertainty in the minds of investors as it disturbs their feasibility and affect planning volumes, he added. Talking on the issue of malpractice in
parts imports, Aamir Allawala, CEO, Tecno Auto Glass Ltd., said it is creating issues for t he industry as the government is losing Rs 19 billion worth of duty and taxes annually on account of low valuation by Pakistan Customs for auto parts imports. “Discrepancy in Custom Valuation Ruling 661 has become an opportunity for duty/tax evasion to unscrupulous importers that puts local auto industry at disadvantage,” he added. For example, he added, commercial importers evade sizable taxes due to Customs Ruling 661 (formally 329) by under valuation of parts, especially high technology parts, whose assessed value is far less than OEM imports as well as local manufacturing cost. “We urge the government to look into these discrepancies which are not only hurting the local auto industry but also the government due to less collection of duties and taxes,” he said. Nabeel Hashmi, CEO, Thermosole Ltd., highlighted that OEMs and vendors are continuously striving for technological advancement to further improve the quality. Automobiles’ prices may remain under pressure in 2019 as assemblers have not fully passed the impact of 26 per cent rupee devaluation against the dollar in 2018, while the rupee is again on the slide during March. Website of Pakistan Association of Automotive Parts and Accessories Manufacturers (PAAPAM) claims of achieving higher localization of 70 per cent in cars, 92pc in two wheelers, 90pc in tractors and 78pc in three wheelers but in contrast, the import bill of completely and semi knocked down (CKD/SKD) kits continues upward trajectory. Market source said Suzuki Cultus and Swift have 44 per cent localized parts followed by 54 per cent in WagonR. The local content in Mehran and Ravi/Bolan is 70 per cent and 68-70 per cent. Honda City is being rolled out with 68 per cent locally made parts while local contents in Civic and BR-V are 55 per cent and 46 per cent. Soaring raw material import, on which the auto vendors rely heavily, is one of the main issues for low localization. Any change in rupee-dollar parity pushes up cost of imports. Many assemblers are not taking wheel rim from the local vendor industry for some of their newly launched models.
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Exclusive Article by Ali Hassan
Govt must win people heart by cutting GST on bikes in new Budget In the last five years, the two wheeler market especially Chinese based, have been facing lackluster sales due to eight time price hike from January 2018 to March 2019 by the manufacturers, citing losing rupee value against the dollar.
Ministry of Industry Government of Pakistan
For the last eight months, the markets of Pakistan have been under pressure owing to depressed trend in sales. Some of the reasons were rise in bike prices be caus e o f r up ee d ev a lu a t i on against the dollar, tension with India since February 14, PSL matches in Karachi and lack of rupee rolling in the market. Seasonal sales like AC/fridge, fans, room coolers, deep freezers and power generators have yet to pick up pace from February 2019 due to rainy weather in Punjab and pleasant weather in Sindh and Karachi. As a result, traders complain of low rupee spending by the consumers. Products especially cooling gadgets have already been manufactured in bulk coupled with sizable quantity in the go downs since February but consumers have not yet thronged in the markets due to weather change. In the last five years, the two wheeler market especially Chinese based, have been facing lackluster sales due to eight time price hike from January 2018 to March 2019 by the manufacturers, citing losing rupee value against the dollar. The buyers of Chinese 70cc are basically common men and average income persons who become reluctant whenever price goes up. Many of them must have suspended their plans to purchase two wheelers after eight times price rise in the last 15 months.
There must be some cogent solution in which bike prices could not remain vulnerable to weakening rupee against the greenback. It also means that the claim of higher localization is also a fake slogan of assemblers and their vendors otherwise bike prices would have not swelled by eight times in the last 15 months. “Time has come for the Imran Khan government to slash 17 per cent sales tax to 10 per cent in the Budget 20192020 to win heart of people especially low i ncome group ,” C hairman Association of Pakistan Motorcycle Assemblers (APMA), Mohammad Sabir Sheikh said adding that this is the only substitute that can bring a big relief to the two wheeler lovers.
The government should curtail sales tax to bring down prices and give boost to the ailing sales of Chinese based bike assemblers especially; he suggested adding “the government will not feel any revenue crunch as sales volume will rise after fall in bike prices.” Contrary to depressed Chinese bike sales, car assemblers have been enjoying brisk sales despite multiple price hikes, rising interest rates and issue of non
filers which has now been settled in favor of Indus Motors Company and Pak Suzuki Motor Company Limited mainly, he said. In a surprising move, the trend of introducing higher engine power bikes is gradually gaining pace. Pak Suzuki Motor Company Limited (PSMCL) on March 23, 2019, introduced high priced 150cc (GSX150cc) at the rate of Rs 539,000 and Rs 549,000 for filthy rich people. At this price, one can have Suzuki Cultus 2007-2008 model. Sabir said these two new variants are definitely world renowned models but in Pakistan their prices are very high due to rupee depreciation against the dollars. It is premature to say as to how many consumers will purchase these two costly models of Suzuki bikes. He said despite frequent price rise in two-wheelers on the back of lowering rupee value against the dollar, sale of Honda, Suzuki and Yamaha surged to 733, 918, 15,689 and 16,893 in July-February 2018-2019 from 729,659, 14,007 and 13,266 units in the corresponding period of 20172018. On the contrary, Sabir said two leading Lahore based Chinese bike assemblers recorded negative sales. United Auto Motorcycle bike sales plummeted to 255,038 units in 8MFY19 from 268,286 units in same period last fiscal. Sale of Road Prince bikes also plunged to 112,086 units from 154,367 units.
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Monthly AutoMark International Unsatisfactory sales of Chinese assembled bikes had been in vogue for the last three months. As per Karachi market reports, lack of buying from the consumers has also hit Sindh based bike assemblers mainly Super Power, Unique, Super Star, Union Star, Hi Speed etc to some extent. Amid depressed sales scenario, Sindh has witnessed some new Chinese brands like Fit Star, Hondays, Indus etc., thus creating some sort of curiosity among two wheeler consumers. Being new players, consumers had slightly lured towards these bikes with a hope that their quality might be well improved than older players. Sabir Sheikh said as more new players are arriving and some old players are either enjoying their hey days or struggling for their survival, the road network in the country especially in densely populated Punjab is getting congested day by day. Sometimes bike population looks more than human population. The total bike registration in Punjab is getting closer to 18 million while car population stands at 1.7 million, he said adding by 2010, total registered bikes in Punjab were just 5.253 million. He said rising accidents in Punjab is more alarming as over 400 bike accidents are reported on daily basis out of over 500 daily accidents in Punjab. Sabir said common men, who have limited means of earnings, try hard to get the two wheeler and many of them with a better income option get bikes on installments. In absence of any effective traffic management, bikes are ruling the roads and soaring numbers are also leading to higher number of accidents. In Karachi, traffic police has created a separate lane for bike riders at Shahrae-Faisal but nobody utilize it due to lack of strict implementation, thus resulting in more accidents. Besides, traffic police does not have extra work force to check its implementation all day long, he said. In four wheeler segment, sale of locally assembled cars in the eight months of current fiscal year declined by 1.3 per cent to 140,462 units from 142,383 units which is against the market expectation of a bigger fall in view of rising petrol and diesel prices, soaring car prices, hike in interest rates and adverse impact of barring non filers from purchasing
cars. However, sales fall is mainly attributable to lower working days in February coupled with persistent declining trend in sales of Suzuki Mehran and Bolan – which contributed big volumes to total auto sales. It has been quite surprising that rising vehicle prices on rupeedollar parity, soaring petrol and diesel prices and higher interest rates did not affect auto sales from July 2018 to February 2019. However, in a month on month comparison, sales in February dropped to 17,071 units from 19,353 units in January. During the period under review, in the 1,300cc and above category, total sales clocked in at 70,232 units as against 64,143 last year. Suzuki Mehran and Bolan sales plunged to 22,460 and 11,385 units from 30,903 and 14,704 taking the total drop in 800cc and below 1,000cc segment to 33,845 in the eight months from 45,607 units in same period last fiscal year. Sabir said when both bike and car sales have been showing positive growth and more new models are coming up in the next one to two years, the government must take special interest in ensuring an effective traffic management system for big cities mainly especially so that extra load in the mornings and evenings could be handled otherwise the traffic situation will go out of control. According to Fitch Solutions, Pakistan’s auto sector is likely to struggle in FY19 and FY20 as the sector’s over-reliance on Chinese investment comes to fruition. A slowdown in Chinese investment would have a significant impact on heavy commercial vehicles (HCV). Passenger vehicle sales would fare better as the removal of non-income tax filers’ vehicle purchasing restrictions provide some relief and stem some of the pressures comi ng from t he slowdown in investment inflows. Amid slowing investment, and by ext ension weakening consumer sentiments, Fitch has revised down its forecast for new vehicle sales in FY19 and FY20 to a 2.4 per cent contraction and 1.3 per cent growth respectively, down from 7.3 per cent and 10.6 per cent growth forecast previously. Foreign investment in the country, of which 30 per cent comes from China, has decreased by 74.8pc YoY over the
first seven months of current fiscal year, says the report. Chinese investment, primarily as part of China-Pakistan Economic Corridor, has slowed down by 28.4 per cent YoY. The research agency believes that this slowdown in investment would have a detrimental impact on the country’s commercial vehicle segment especially in HCV segment. The report forecasts total commercial sales to grow by only 4.9 per cent in FY19, while light commercial vehicle sales to remain relatively unscathed and expand by 11.8 per cent while HCV sales to contract by 18.1 per cent over the same period. The change in government’s policy would only offer marginal support to the demand for passenger vehicle sales as the majority of non-filers remain poor and unable to afford new vehicles, adds the report. New passenger vehicle sales would contract by 3.6 per cent in FY19 and remain stable in FY20, growing only 0.6 per cent, Fitch said.
“Time has come for the Imran Khan government to slash 17 per cent sales tax to 10 per cent in the Budget 2019-2020 to win heart of people especially low income group,” Chairman Association of Pakistan Motorcycle Assemblers (APMA), Mohammad Sabir Sheikh said adding that this is the only substitute that can bring a big relief to the two wheeler lovers. He said common men, who have limited means of earnings, try hard to get the two wheeler and many of them with a better income option get bikes on installments. In absence of any effective traffic management, bikes are ruling the roads and soaring numbers are also leading to higher number of accidents.
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Exclusive Article by Anwar Iqbal
SUZUKI THE GIANT OF SMALL VEHICLES is the world's tenth largest, while domestic sales volume is the third largest in the country. Suzuki vehicles first appeared in Pakistan market during the mid-70s through CBU imports from Japan.
M
ichio Suzuki founded the Suzuki Loom Works in the small seacoast village of Hamamatsu, Japan in 1909. Business boomed as Suzuki built weaving looms for Japan's giant silk industry. In 1929, the company's first 30 years focus was on the development and production of these machines.
Michio Suzuki anticipated lack of a future in looms, he made a decision to start a consumer oriented business. After having considered the company’s technical strengths and the direction of the Japanese economy, he focused on the automobile industry. Michio had a great deal of confidence. “In the near future, it is sure that the era of automobiles will come.” He started the car project in 1937 and within two years Suzuki had completed several compact prototype cars. These first Suzuki motor vehicles were powered by a then-innovative, liquidcooled, four-stroke, four-cylinder engine. Unfortunately the World War II was started and production plans for Suzuki's new vehicles were halted as government declared civilian passenger cars a "non-essential commodity". After the War, Suzuki went back to p r o d uc i n g l o o m s a g a i n . B u t development of car was also restarted,
simultaneously at last Suzulight, the first car of Suzuki was introduced in April 1955with a front-engine, rear-wheeldrive. The first Suzuki was closely based on the Lloyd 400. This was the beginning of a great leap forward. In 2016, Suzuki was the eleventh biggest automaker by production worldwide. Suzuki has over 45, 000 employees and has 35 production facilities in 23 countries and 133 distributors in 192 countries. The worldwide sales volume of automobiles
In 1980 Awami Autos Limited started assembly of Suzuki Pickup and small passenger vans. Pak Suzuki Motor Company Limited, was officially formed in August 1983 as a joint venture be t w e en Pa ki st a n A u t o mo b i l e Co rpo r ation Limited (P ACO, represented by the Government of Pakistan) and Suzuki Motor Corporation (SMC) Japan. The company started commercial production in 1984. Pak Suzuki was the first passenger car manufacturer in the industry when t he commerci al production started in 1983/84. Suzuki FX was the first vehicle to be produced with an 800cc engine and was priced just around PKR 45,000 for a brand new car. The FX was almost three times cheaper than most vehicles available in the market back then. And even after 30 years of its life in our market, it is surviving strong and holds a decent resale value too. However within three
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Monthly AutoMark International years of introduction price increased up to Rs. 87000/-. Pak Suzuki was privatized in September 1992 while SMC progressively increased its equity thus acquiring the stake of
years, locally produced Suzuki vehicles were not available in metallic colors; paint quality was below par, optional trims were not available for most models but still the cheaper yet easy to maintain
‘devastating.’ They also indicated to shelve their investment plans in Pakistan and further demanded that the government should revisit the auto policy.
PACO. The company today is the largest player in the industry with over 50% market-share and a virtual monopoly in the ever growing small car market. Now Suzuki vehicles enjoyed good sales due to a good reputation, low maintenance cost, and no competition since imports were halted in favor of local production already. For up to 6
Suzuki vehicles sold quite well. In 2001, Suzuki started to roll out factory fitted CNG vehicles and in the same year, SMC increased its equity to 73% in Pak Suzuki. In 2002, Suzuki launched a facelift for Alto hatchback. After the new auto policy 2016-21 was announced, Pak Suzuki expressed its concerns over the policy and termed it
What Pak Suzuki needs to understand is that they cannot sell the 30-year-old obsolete cars till eternity. But it remains the fact that these obsolete cars make up nearly 85% of Suzuki’s sales in Pakistan. Up till now Pak Suzuki has sold over two million units in Pakistan.
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4th Annual National - Automotive Summit 2019
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Monthly AutoMark International
4th Annual National Automotive Summit 2019 March 7, 2019 Avari Hotel, Lahore
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Monthly AutoMark International
Automotive News - Update
Master Motor to start assembling pickups and vans in April Mast er Moto r Cor por ati on, in collaboration with the Chinese auto leader Changan, is all set to kick-start the production of light commercial and passenger vehicles in April. The $100-million investment venture, with Changan owning a 30% stake and Master Motor the remaining 70%, is going to assemble M9 and M8 pickups, and ChanganKarwan van from the next month. The company also aims to assemble sports utility vehicle (SUV) CX70 in future, said an official, associated with the joint venture. In January, the company first imported the completely built units (CBU) of ChanganKarwan van and M9 pickup. Due to high demand of the Chinese brand, it got advance bookings by March, according to Master Motors CEO Danial Malik. Master Motors has got a Greenfield statu s, which offers relaxation in taxes to new players. “This is the right time for the company to start assembling the vehicles as demand has picked up due to the removal of ban on non-filers of tax returns,” said
DaniyalAdil, an analyst at Topline Securities. The joint venture aims to meet an initial capacity of 30,000 units per annum. It has future plans to export right-hand vehicles to SAARC and ASEAN countries as well, especially Malaysia and Indonesia, according to the company official. The auto imports have almost ceased due to strict conditions by the government. Last year, the volume of imported vehicles was 70,000 units annually, out of which 80% vehicles were less than 1300cc engines. “It’s a big chunk, which will, of course, be available to these new locale assemblers,” said Adil. He said that even though, demand-wise, it is a good opportunity for incoming players, the competition will increase and margins of companies will contract. Many new entrants are entering Pakistan’s market as the country has a motorisation rate of only 18 vehicles in 1,000 people, which is a huge opportunity to tap, the analyst added.
Moreover, Kia Motor’s local production will commence in the first quarter of financial year 2019-20; while in early 2019, Hyundai will mark its entry, following six other players that have shown interest in the Pakistani market. All the players will start assembling 10,000-15,000 units annually and will be adding to their capacity. Due to the rupee devaluation, prices have soared a lot, which has adversely affected the buying power of customers.
Pakistani tyre manufacturers develop strategy to compete globally The tyre manufacturers and exporters based in Pakistan have developed a strategy to introduce their products in high-end markets in Turkey, Europe and the Middle East as they are confident of competing with traditional counterparts. The three well-established tyre-makers have already been exporting to African, Bangladesh and Afghanistan markets. However, UN sanctions on some of the export markets like Sudan, Syria and Yemen have compelled the tyre manufacturers to find new markets. International Panther Tyres Manager Sales Rizwan Shah told The Express Tribune. we produce quality tyres and tubes and market them at attractive prices,” “We are already supplying tyres for bikes, tubes for light trucks and tractors in the Turkish market,” he said. T he t hree Pakist an-b ased t yre
manufacturers are going to showcase their products on one of the biggest auto shows “Automechanika Istanbul” which will be held in April 2019. General Tyre, Panther Tyres and Diamond Tyres are among the 11 Pakistani auto parts manufacturing firms going to participate in the show. Shah said they are already exporting to Bangladesh, Afghanistan, Sudan, Yemen, Syria, UAE and other Middle Eastern countries but India has an advantage over Pakistan as it is the fourth largest rubber producer in the world. It also has a strong base of steel industry, which is a major raw material for tyres, he added. These advantages give an edge to India over Pakistan in the African market. General Tyre’s official said that despite barriers, the company plans to increase export of tyres. “We are in talks with
some Middle Eastern and African markets and are focusing on high-end markets including Turkey.” The official shared that the company has recently expanded installed capacity to meet growing local demand and expand its footprint in global markets. “Because of this investment, the plant capacity of producing tyres has increased from 1.7 million to 2.5 million, meeting almost one-third of the country’s demand,” he added. He asked the government to support the local tyre industry in promoting Pakistani brands at the international level by removing major obstacles through creating ease of doing business. The official was of the view that it will help the country earn millions of dollars in addition to narrowing the balance of payments deficit and generating employment.
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Monthly AutoMark International
Report by Aqsa Mirza
Why is Santa Fe Overpriced? Hyundai-Nishat Issues the Statement
Ever since the launch of SUV Santa Fe at Hyundai Nishat Motors’ digital showroom on February 23, 2019, at Lahore’s Emporium Mall, the model has become a center of attention due to its high price. In Pakistan, Santa Fe comes with a price high of anywhere from Rs.16 million to Rs.18.5 million, depending on its addon features and specs. However, car enthusiasts and dealerships have raised the question that it is overpriced, especially when compared with its price in other countries.
In the United Arab Emirates (UAE), Santa Fe is priced between Rs.3.3 million and Rs.4.9 million, whereas it costs as high as Rs.6.1 million in India. In Australia, the SUV comes with a price tag of anywhere between Rs.4.3 million and Rs.6 million. The 7 variants of Santa Fe produced in the US costs between Rs.3.4 million and Rs.4.9 million. Today, Hyundai Nishat Motor (Private) Limited (HNML) issued a statement regarding the ongoing misinterpretation about the price of Santa Fe. HNMPL clarified the issue stating that the vehicle
has not been imported under the incentive scheme of Auto Industry Development Programme (AIDP-201621). The vehicle has been brought under normal duty and the company has not decided yet regarding the localization of the product. “Hyundai Nishat Motor (Private) Limited, would like to clear the misconception being created in the market regarding the pricing of Hyundai’s Flagship SUV, Santa FE. We would like to clarify that this unique product is imported at actual duties, levied by the Government of Pakistan. T hi s v e hi cl e ac t ual l y at t r ac t s approximately 300% in compounded Duties & taxes. Vehicle has not been imported under the special incentive scheme of auto policy AIDP 2016-2021. HNMPL is currently conducting market feasibility of Hyundai Santa Fe for a possible launch of this product in CKD condition at a later stage. If the decision to localize the product is made by HNMPL, then we may import the allowed quantities of the same under AIDP special incentive scheme at a discounted duty.”
Dawood invited as chief guest: Over 200 local, international exhibitors may participate at PAPS 2019: PAAPAM Pakistan Association of Automotive Parts & Accessories Manufactures (PAAPAM) has invited Prime Minister's Adviser on Commerce, Textile, Ind ustries and Produ ction and Investment, Abdul Razak Dawood as the chief guest for inauguration of Pakistan Auto Parts Show (PAPS 2019) to be held on April 12, 2019. The PAAPAM is the representative body of automobile vending industry of over 400+ organisations and more than 3000 SMEs units throughout the country. Hitech components are being produced for passenger cars, tractors, motorcycles, 3-wheelers, trucks and buses with localisation levels ranging from 70
percent in case of cars to over 90 percent in the case of tractors and two wheelers sector. With a conservative estimate above Rs 2 billion investment and counting with the new entrants coming in competition, the industry provides direct employment to over 400,000 and indirectly supports over 2 million citizens. The Association hosts the auto show every year with a chapter in Lahore and Karachi. PAPS 2019 will be the largest showcase of local and international manufacturers', OEMs, after market, allied industry, machinery and raw material providers under one roof. According to PAAPAM, it has invited
the prime minister's advisor for inauguration of PAPS 2019 on April 12, 2019 at the Karachi International Expo Centre. This year more than 200 local and international exhibitors are participating which will make it the largest gathering till date for the depiction of engineering industry of Pakistan. "This year, we have the largest international participation ever since we launched this show, and this is all due to the CPEC initiatives of the government," said chairman PAAPAM Ashraf Shaikh and Mashood Ali Khan in an invitation letter to the adviser.
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Another Achievement by AlHaj Motors
Monthly AutoMark International
AlHaj Motors to build assembly plant in Pakistan to assemble Malaysian Proton cars A Symbolic Ground-Breaking Ceremony held for l-Haj - Proton assembly plant in Karachi In landmark cooperation in the automotive industry between Pakistan and Malaysia, Prime Minister Imran Khan and his Malaysian counterpart Prime Minister Dr bin Mahathir Mohammad jointly performed the symbolic ground-breaking ceremony of Construction for the first ever CKD assembly plant at local hotel in Islamabad on 22nd March-2019, which will boost the auto industry for both countries. The plant, to be built at a Greenfield site in Karachi, will be owned and operated by ALHAJ Automotive, the official distributor for Proton vehicles in Pakistan and is expected to commence operations in 2020. The first vehicle to be locally assembled for the Pakistan market will be the Proton Saga, which is due to receive a major update in 2019. PROTON aims to grow overseas sales to meet long term objectives In 2017, PROTON unveiled the seven stars strategy, a roadmap to achieve their long term goals including targeting to sell 400,000 units by 2027. A major future growth area for the Company is export sales and the establishment of CKD assembly plants in overseas markets is one of the steps taken to grow the sales numbers. To establish PROTON in Pakistan, an agreement with ALHAJ Automotive was inked on 29 August 2018, with the group being appointed as the sole distributor for Proton vehicles in Pakistan. To take advantage of reduced duties for CKD vehicles in the country, a plan was devised to build a brand new assembly plant with a capacity to produce up to
be one of our growth engines for the future,” said Dr. Li Chunrong, Chied Executive Officer of PROTON. “Proton felt the potential for its cars in Pakistan is huge, which led to its partnership with AlHaj Automotive to establish an assembly plant near Karachi in Sindh province. “This is significant because it will be Proton’s first (assembly) plant in South Asia because the population of Pakistan is 210 million." ALHAJ Automotive to invest USD30 million in new CKD assembly plant As an established distributor and assemble r o f v ehicl es, A LH AJ Automotive has the required experience and resources to manage and grow sales of Proton vehicles in their home country of Pakistan. The new CKD assembly plant, to be built
in Karachi on a Greenfield site with an initial investment of USD30 million, will create 2,000 direct employment opportunities in its first three years of operations. It is estimated that a further 20,000 indirect jobs will also be created as a result of the new plant being commissioned. “ALHAJ Automotive is delighted to be the official distributor for PROTON in Pakistan. We will leverage on our current dealerships located nationwide to start selling Proton vehicles as soon as possible while we develop standalone 3S/4S outlets at the same time. Initially we will source CBU units from Malaysia before switching to CKD products once the new assembly plant begins operations in the third quarter of 2020,” said Mr. Al-Haj Shah Jee Gul Afridi, Chairman of ALHaj Automotive.
25,000 units annually once completed.
“PROTON is very pleased its partnership with ALHAJ Automotive has moved forward very quickly since we inked the agreement in August 2018. Expanding the sales of Proton vehicles outside of Malaysia is vital for us to achieve our long term goals and we therefore hope for the Pakistan automotive market to
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Grand Launching event covered by Automark
Pak Suzuki introduced world famous Street Sport bike, Suzuki Gixer in an event held in Karachi
On March 22, 2019, Pak Suzuki held a Grand Event at Pearl Continental Hotel, Karachi, in the presence of Pak Suzuki high officials, including Mr Masafumi Harano – MD Pak Suzuki, Mr Aamir Shaffi – Function Head Marketing & Sales, and Mr Fumihiro Sakurai – Staff General Manager Marketing & Sales. The event was packed with surprises for Pak Suzuki customers. The main surprise was the launch of Suzuki Gixxer 150cc bike which comes packed with many exciting features. It
looks like a stylish heavy bike and particularly designed for young people and bike enthusiast. The bike comes equipped with 4-Stroke, 1-Cylinder, Aircooled engine, 56.0 x 62.9 mm Bore and Stroke and 9:1 compression ratio. Designed on Japanese standards, Suzuki Gixxer is popular in the world for its style, sophisticated appearance, and exceptional performance. It has won a number of accolades around the globe and is expected to hit Pakistan’s roads in the same fashion. The bike is priced
#MySuzukiMyStory SEASON 2
differently according to the colours it is being offered; the one which has the same colour as Suzuki’s team which it uses in Moto GP is priced at PKR 5 lac and 49 thousand while the other two which are black and red is priced at PKR 5 lac and 39 thousand. The event started with the official kickoff of “MySuzukiMyStory”, Season 2 – the award-winning digital campaign of Pak Suzuki. The campaign gives Pak Suzuki’s customers an opportunity to share their personal stories and experiences about how Suzuki vehicles made their lives better. Season 2 of this campaign is a sequel to the successful pilot season executed last year. Pak Suzuki also celebrated their milestone of producing 2 million units in Pakistan with their customers by holding a Grand Lucky Draw with exciting prizes. The Lucky Draw announced ten winners of Suzuki GR150, five winners of Suzuki Mehran, and one winner of the Grand Prize of the night, Suzuki Vitara. The company also launched its customer service initiative – the Courtesy Car. The initiative is aimed to facilitate Pak Suzuki customers, whose cars would require staying at the dealership for service.
#MSMSSeason2
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New Investment in EV Automotive
Monthly AutoMark International
BYD leading Chinese Electric Vehicles launching soon in Pakistan Rahmat Group along with other associates group and companies have inked an agreement with China’s largest electric vehicle makers – BYD -- for assembly cum manufacturing of electric vehicles (buses, cars, coaches, vans, batteries and chargers, along with other allied products) not only for Pakistan, but to serve the entire region. CEO Rahmat Group, Shaukat Qureishi told Automark that the Group had also informed the Prime Minister Imran Khan via a letter recently that EVs would benefit bike owners to save Rs 4,000 per month, while saving on account of fuel besides zero maintenance cost (small cars and LCVs) would range between Rs 25,000-30,000 per month followed by Rs 300,000-500,000 per month saving in coaches and buses. He said BYD has a finger print all over the 6 continents, over 50 countries and regions and more than 200 cities, with largest market share in the USA, followed by Europe. BYD has over 40
manufacturing sites, with 30 branches across the globe, with 230,000, work force. BYD is regarded as one of the 15 companies changing the world and among the 10 most admired companies in China (Fortune), he said adding both local and Chinese EV giant intend to set up plants in Pakistan for manufacturing of buses, coaches, cars, vans, lithium battery and chargers, plus charging stations with (Total Parco) and two wheelers through MOU with other Companies as well, Shaukat said.
Chinese Electric Carmaker aims to become A global brand When President Trump arrives in China later this week as part of his Asia visit, he is expected to press the country's leader, Xi Jinping, for better trade deals with the United States. Trump will be accompanied by a high-powered delegation of American CEOs and is expected to announce a flurry of commercial deals. In the southern city of Shenzhen, a city of towering glass skyscrapers, high-tech industrial parks and enormous shopping malls sometimes called the Silicon Valley of China, it becomes apparent that the U.S.'s economic goals may have nothing to do with China's own.
China has ambitious plans to dominate industries, and in some cases, it already has.
'New energy era' On a manicured corporate campus in Shenzhen, with a monorail sky train swooping in a dramatic arc around its periphery, China's ambitions are everywhere on display. The campus is home to the world's highest seller of electric vehicles, the Chinese company BYD Co. Ltd. — the company's initials stand for "Build Your Dreams." BYD hopes to do what no other Chinese automaker has done before: become a global brand.
Shifting towards China Battery technology originated in Japan; was then further developed by companies in Korea; and is now shifting strongly toward China. China’s cell production already has a larger share of global production than Japan’s, and China’s global market share is projected to rise to more than 70% by 2020. Rapid market growth for EVs in China, as well as the tendency for Chinese auto assemblers to use homegrown products, augurs well for China’s continued leadership in battery cell manufacturing. According to Roland Berger’s E-mobility Index Q2 2017 report, locally made lithium-ion cells are used in more than 90% of the EVs produced by Chinese manufacturers.
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Monthly AutoMark International
Automotive News - Update
Toyota Increases the Prices of its High Engine Capacity Vehicles by 10% Indus Motor Company – Toyota has increased the prices of cars with an engine capacity of over 1700cc by 10%. The new prices have come into effect from Monday, March 11, 2019. The company has sent a notification to dealers about the revised price updates for Corolla 1.8L variants and Fortuner. Indus Motors CEO, Ali Asghar Jamali, has attributed the hike to 10% Federal Excise Duty (FED) imposed by the government on vehicles with 1700cc and above engine capacity. The notice sent to the dealers by the auto company read: “It is important to note that FED will be applicable to all new and balance order
(including full and partial payment). New RSP (retail selling price) will also be applicable to all government orders pending delivery with the company.” According to the new price list, Corolla Altis M/T (1.8 liters) is now cost Rs2.96 million, Corolla Altis A/T CVT-I (1.8 liters) is priced at Rs3.10 million, Corolla Grande MT-SR (1.8 liters) at Rs3.15 million and Corolla Grande AT-SR CVTI (1.8 liters) will come with a price tag of Rs3.30 million. Fortuner 4×4 – Sigma 4 (2.8L, Diesel) is priced at Rs7.52 million and Fortuner 4×2 (2.7 liters) petrol engine is priced at Rs7.04 million.
Yamaha Motor extends engine warranty for up to 3 years Yamaha Motor Pakistan (PVT) Ltd has announced the extended warranty service for all its YAMAHA motorcycle and scooter engines for up to 3 years or 30,000 KMs. The warranty will be applicable after purchasing the Yamaha motorcycle from its any dealership network across the country. The extended warranty will give customers maximum protection making sure the cost of the engine’s repair or replace any of its components are covered under the warranty. Giving the extended engine warranty is a good step from Yamaha to get the customers trust and gain their confidence more to trust the brand and According to Science Ministry, there were 30 companies while the number of TAAs and JVs were 53 that produce 56 types of products. CKD/SKD import bill is climbing due to slow localization in new models like Cultus, WagonR, Swift, Honda Civic and Honda City. Import of CKD/SKD in 8MFY19 rose to $550.4 million from $512 million in same period last fiscal. In FY18, import bill swelled to $809 million from $660 million in FY17. Previous governments had never bothered in checking the pace of localization. After assembling Mehran, Ravi and Bolan for over 30 years Pakistan has really missed a complete technology transfer from Suzuki Japan especially since these models have not been assembled for decades in many countries.
its products, for a longer period. The warranty will be applicable on all Yamaha motorcycles including the YBR125, the YBR125G, and the YB125Z. The warranty and can be availed by every customer purchasing the new bikes from March 1, 2019, onwards. The significant warranty period makes Yamaha Motor Pakistan the most extensive warranty provider among the motorcycle industry. Besides this extended warranty, Yamaha Motor Pakistan is also providing the warranty for chassis & electrical up to 1 year or 12000KM (whichever comes first), and the one for battery and tire up to 6 months.
Non-filers allowed purchase of locally assembled motor vehicles of any engine capacity Finance Minister Asad Umar in his speech on floor of the house on last month while passing the Finance Supplementary (Second Amendment) Bill, 2019, said that in order to address the concerns of local manufacturers of motor vehicles, it has been proposed to allow non-filers to purchase locally manufactured vehicles irrespective of engine capacity. He further said that as an additional tax incentive to encourage investment in the green field projects, it has been proposed to exempt business income of the green field industrial undertaking for a period of five years. Further it has been proposed to exempt such industrial underlings from minimum tax on their turnover. As an additional measure, it has been proposed to exempt advance tax on profit paid on Pakistan Banao Certificate, Sarmaya-e-Pakistan Limited and Duty Drawback Bonds. He further said that incentives had been proposed through Finance Supplementary (Second Amendment) Bill, 2019 for banks on advancing loans for agriculture, low cost and micro, small and medium enterprises. It has been proposed to further streamline these incentives.
Used Car Imports Dropped by 74 % lowest in the last 5 years The import bill for completely built-up units (CBU) which comprised over 90 per cent of used cars has dropped by 74 per cent to $9.5 million in February as compared to $37m in January. The data has released by the Pakistan Bureau of Statistics (PBS) for the month of February revealed that used cars import plummets by 74 per cent which is the lowest in the last five years. Apparently, import of used cars plunged following government’s Jan 15 decision to charge duty and taxes on all imported vehicles (in new and used condition) have to pay out of foreign exchange to be arranged by Pakistani nationals themselves or local recipients supported by bank encashment. Year-on-year, CBU vehicle imports during February plunged 64pc against
the same month last year. Resultantly, total car imports during the last eight months of the current fiscal year dropped by 38pc to $203m. The ministry of Commerce in January restored the condition for used car imports which was implemented in November 2017 but was later abandoned in February 2018. According to the ministry’s order, remittance for payment of duties and taxes must now arrange from the account of the Pakistani national sending the vehicle from abroad. The remittance shall either be received in the account of Pakistani national sending the vehicle from abroad or, in case his account is non-existent or inoperative, from the account of a family member.
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Automotive Leading Company - Review
Monthly AutoMark International
JW Forland, a game changer? A fast-emerging leading manufacturer of cargo and dump trucks in Pakistan, JW Forland is a partnership between Pakistan’s JW Group and China’s Foton. A 50-50 joint-venture, JW Forland currently manufactures 4 variants of cargo trucks and a dump truck. In the future, the company intends to launch an even bigger variety of cargo and dump trucks. However, the company has no plans to enter the passenger car segment. Pakistan’s Auto Industry Development Policy 2016-21 has been a game changer in more ways than one. When it was announced in 2016, many had predicted that it would encourage many foreign auto manufacturers to come to Pakistan. This has happened already. However, what many had not foreseenin 2016 was that those who would come to Pakistan would also lead the way for the local auto manufacturers – JW Forland has proven itself to be that leader, at least in the cargo and dump truck segment. JW Forland, in short, has up the ante and its competitors have no choice but to raise their game too.
What makes JW Forland, a game changer? JW Forland, is not just another auto manufacturer that has been lured by the incentives offered by Pakistan’s Auto Industry Development Policy 2016-21. It is a company which is not unmindful of its social commitments and therefore believes in giving back to the community.
Some of the distinctive features of JW Forland are: Corporate Social Responsibility (CSR) Activities –JW Group
President Mr. Shah Faisal Afridi advocates minimum carbon emissions, thus helping turn Pakistan into a greener and cleaner country. True to its words, the company has installed an emission testing facility in Pakistan, the first of its type in the country, which will ensure that JW Forland’s products produce minimum carbon emissions. Even otherwise, to make Pakistan a cleaner count ry, JW Forland p lans on introducing road sweepers and garbage compactors to its line of trucks; their production has already started. In this regard, to raise awareness, the company recently organized an activity named Clean and Green Pakistan at Minar-e-Pakistan, Lahore. Employees took part in this CSR activity very enthusiastically. Encouraged by this event, JW Forland plans to hold many such activities in the future. JW F orland ’s co rpor at e social responsibility doesn’t end here.
JW Forland, Youth & Education –JW Forland has recently signed an MOU with the University of Central Punjab’s Executive Master of Business Administration (EMBA) program. This will be mutually beneficial for both as the company will get to select from a wide pool of potential candidates against it vacancies. On the other hands, UCP’s EMBA graduates will have an added career option, should they choose to
switch from their existing jobs or careers. To further recruit the best and brightest of Pakistan, JW Forland regularly pitches tent at various job fairs where hundreds throng to its booth for information about the company and available job vacancies. At this pace, it will be hard, if not outright impossible, for JW Forland’s competitors to play catch up with the company. JW F orland ’s co rpor at e social responsibility does end here either.
A Growing JW Forland, a Vibrant Pakistan The company is not just a joint venture between Pakistan’s JW Group and China’s Foton but essentially the further coming closer of Pakistan and China. As the company raises its game with the launch of its every product, it also puts the onus on its competitors to raise their game too. By following in the footsteps of J W F o r l an d , o t h er t r u c ks manufacturers, too, would manufacturer quality trucks, making this automotive segment one of the most advanced, not just in Pakistan but in the rest of the region too. It is therefore often said that JW Forland has been a game changer in Pakistan’s automotive sector.
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Monthly AutoMark International
Automotive News - Update
Sindh govt plans $358.83m uplift projects with ADB help The Sindh government has planned to launch an ambitious development plan costing $358.83 million with the assistance of the Asian Development Bank (ADB) pertaining to different projects of economic progress, improvement in school education system, roads’ development and Karachi BRT Red Line to improve urban transport system besides initiating a bus fleet consisting of 217 vehicles at a cost of Rs562.3 million, from next financial year. In this connection Chief Minister Syed Murad Ali Shah had a detailed meeting with an ADB delegation led by its director general Werner E. Liepach. The participants in the meeting agreed to launch the projects after completion of necessary documentation, including stre ngt henin g a p ub lic- p riv ate partnership unit.
ADB country director Xiaohong Yang, financial sector specialist Sana Masood an d executi ve di recto r Shahi d Mehmood, were part of the delegation. The Sindh chief minister said he wanted to start the BRT project from next financial year. The ADB has provided a project development assistance of $9.7m to improve urban transport system (UTS) of Karachi. The ADB is providing technical and financial support for the Red Line BRT. The chief minister and ADB DG also discussed Sindh Secondary Edu¬cation Improvement Project ($165m). The project would support Sindh school education system. The Provincial Development Working Party had cleared the project last year and 105 schools have been selected. Its phase-I would be launched from next
financial year. The chief minister along with his team also discussed Rs41,200m 847km long Sindh provincial roads, phase-II project. Under this project 19 roads will be reconstructed. The infrastructure and social service needs of Sindh exceed the provincial public resources available, it was stated. To address the significant infrastructure requirements in an efficient, costeffective manner and to enable further private participation in delivering infrastructure service, the Sindh government sought ADB assistance to expand and improve public private partnerships (PPPs) in Sindh. The project is estimated at $184.13m where ADB and Sindh government would share 35 per cent cost of the project. Under the project overall PPPs unit would be strengthened.
Sindh Government fixes Qingqi Rikshaw fares The Sindh government has issued the notification regarding the fares for travelling in Qingqi rickshaws in the province. The new fares are in accordance with the directives of the apex judiciary in this regard. On 1st March, the notification was issued by the Sindh transport secretary. According to the notification, to comply with the Supreme Court (SC) orders, the provincial government had announced fixed fares for the Qingqi rickshaws under the Provincial Motor Vehicle Ordinance 1965. The notification was asked to be implemented with the immediate effect. After the notification, the fare for travelling in the Qingqi rickshaws will be Rs10 per passenger for a distance of up to six kilometres, whereas, for a
distance above six kilometres, the fare will be Rs15 per passenger. The notification also mentions some required specifications for the Qingqi rickshaws which are as follows: 1- The Qingqi rickshaws should have a valid fitness certificate from the Motor Vehicle Examination Centre of the Sindh transport and mass transit department, which should be displayed prominently on the body of the vehicle, in compliance with an order of the apex court. 2- The vehicles are also supposed to have a valid registration number plate issued by the Motor Vehicle Registration Wing of the excise and taxation department, which should also be displayed properly in compliance with the SC order. 3- The Qingqi rickshaws should also
Atlas Honda Unveils CG 125S with Self-Start Option Atlas Honda has launched a new variant of CG 125 with self-start option for its customers in Pakistan. The variant comes with a price tag of PKR 135,500. As per the details, the self-start variant CG 125 S is equipped with a 5 gear transmission and available in two different colors, black and red. In January 2019, Altas Honda has also Introduced also CB 125F in Pakistan.
The bike comes in two different variants; basic and special edition. The bike has a 5-speed gear transmission and a fuel tank capacity of around 12.3 liters. It has been shipped in various colors including Red and Black. The price of the special edition is Rs.161,900 while the basic variant comes with a price of Rs.159,900.
have a valid route permit issued by the regional authority of the transport and mass transit department, which will specify the routes on which the vehicles will ply on. 4- The seating capacity of any Qingqi rickshaw should not be more than four passengers, excluding the driver, in compliance with the SC directives. The Sindh government has also directed the drivers of Qingqi rickshaws to have valid driving licenses issued by the relevant authority. The drivers have also been warned that any violation in the given conditions will be proceeded under the relevant criminal rules and administrative directives as per the judicial orders.
PM to launch most Centre-funded projec ts in city this Sept Sindh’s governor said on last month that in September this year Prime Minister Imran Khan will inaugurate majority of t he federal government- fu nd ed development projects being constructed across Karachi. Imran Ismail made the announcement while talking to the media during his visit to the Numaish intersection, where he inspected the work being carried out.
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International Automotive Industry - Update
Monthly AutoMark
Toyota to produce new Suzuki car model at UK plant
Toyota to Recall 13,000 Lexus Cars Informed Japan's transport ministry on last month that it will recall a total of 13,391 vehicles from five Lexus luxury brand models for free repairs. Work to attach tires to wheel rims was not conducted properly, possibly causing the vehicles' driving stability to be impaired, according to the leading Japanese automaker. The five models are the LS500, the LS500h, the IS300, the IS350 and the IS300h. The vehicles subject to the recall were manufactured between August 2017 and July 2018. According to the ministry, 24 related problem cases have been reported so far. The vehicles may generate abnormal noise or vibrate, and part of the tires may come off, the ministry said.
Toyota investing $750M at 5 US plants; one of them in Tennessee Toyota Motor Corp. says it is investing an additional $750 million at five U.S. plants that will bring nearly 600 new jobs, including Tennessee. The Japanese automaker announced the latest expansion of its U.S. presence Thursday, bringing to nearly $13 billion the amount it will spend by 2021. The new investments are at facilities in A l ab ama, K en t ucky , Mi ss ou r i , Tennessee and West Virginia. Those f acili ties were p art of a 2017 announcement for a $374 million investment to support production of its first American-made hybrid powertrain. The company's Georgetown, Kentucky, plant will produce hybrid versions of Lexus ES 300 sedans starting in May and the RAV4 SUV starting in January 2020. Both vehicles are now made in Canada and Japan Toyota also is spending $62 million to boost production at its Troy, Missouri, facility.
Move is part of tech-sharing deal and improves chances of facility remaining open Toyota will produce a new model for Suzuki at its Burnaston plant in Derbyshire as part of a global cooperation deal between the rivals in a rare piece of good news for the UK car industry. The Japanese carmaker will produce the new car at the Midlands site, which will be based on the Toyota Corolla model currently built at the plant. The vehicle will be a hybrid, using engines from Toyota’s Deeside facility in North Wales, with electric components imported from Japan. The announcement is part of an agreement between Toyota and Suzuki to share technology and collaborate on projects. As well as the UK-made model, Toyota will also produce a new vehicle for Suzuki based on its own RAV4 sport utility vehicle from its Turkey plant. Although the Burnaston production, due to begin late next year, will not lead to more jobs or investment, it will increase
the utilisation rate of the plant, helping to improve its chances of remaining open in the longer term. “Seeking to produce additional volume for other customers is one example of all the efforts we are making to keep our UK manufacturing operations as competitive as they can be,” said Marvin Cooke, Toyota’s UK managing director. ” Toyota invested £240m into the site two years ago to prepare for a new generation of cars, which it began producing last year with the Corolla model, which replaced the older Auris car. The site employs about 2,600 people, and produced 129,000 cars last year, a number the company expects to rise this year as it ramps up the new model. About two-thirds of the cars it makes are hybrids. The new Suzuki car is expected to increase output at the site.
Two New Kia Cars In 2020; MPV And Premium Hatchback On The Cards Kia will launch a new product every six months, following the SP-concept based SUV in September South Korean car manufacturer Kia looks determined to conquer the Indian car market with a foolproof game plan. It’s starting on the right foot by giving us what we love the most - a city-friendly SUV. But what’s next on the agenda, you might wonder. Looks like Kia has that bit figured out as well. The SP-concept based SUV is likely to be followed by a premium MPV. This is likely to be the Kia Carnival that sits one rung above the Toyota Innova Crysta. At the moment, there’s nothing to upgrade to from the Innova. Unless you spend a part of your inheritance on the Mercedes-Benz V-Class, that is. The Carnival, with its luxurious interiors and practicality, might just fill in a void we didn’t know existed. Expect the posh MPV to be officially launched in India by March 2020.
By September 2020, we’ll see product number three from Kia Motors. At the moment, there’s very little information about the exact product. But sources tell us this could be a car in the premium hatchback/cross-hatchback space. Kia already has a formidable option in the Rio hatchback that’s based on the same platform as the Hyundai Elite i20. The automaker could choose to build upon this platform and offer a big hatchback that rivals the likes of the Maruti Suzuki Baleno, Honda Jazz and the upcoming Tata 45X-based hatchback. If you want a Kia in your garage pronto, you’ll have to wait till at least September. That’s when the Concept SP-based SUV goes on sale. Expect an unveil soon, and a detailed review within the next couple of months.
12 - 14 April-2019 at Expo Center Karachi
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Exclusive Article by Sumaiyah Murtaza
Monthly AutoMark International
Very First Fuel Tank Manufacturing Plant in Pakistan Salient Features In order to make up with the Industry dynamics and a national target of safer HCVs on road, AUTOCOM took this initiative to induct worldwide renowned technology for building fuel tankers in Pakistan. In connection with the same AUTOCOM has had its ground breaking ceremony on Feb 9, 2017. Afterwards we manufactured almost 150 units on assembly line with minimal joints in the tank vessel and reduced product delivery timelines. The most salient features of AUTOCOMs tank assembly plant includes Enhanced Capacity and reduced product manufacturing lead time Best Quality Product; assurance of building a product that is less likely to fail and has more reliability State of the Art Machinery and Equipment The machinery includes CNC plasma cutting machine that offers a cutting speed of 50-750mm/min (with Flame) and 50-4000mm/min (with plasma). It can also cover carbon steel sheets with t hi c k ne ss ra n gi n g 0 . 5 - 10 0 mm (Flame)and 0.5-20mm(Plasma). The plasma cutting machine is used to cut the carbon steel, the stainless steel and t he no n- fer rous met al sheet s. Then we have automatic flat butt welding machine that can weld at a
welding speed of 50-300 mm/min. It is all PLC based and hence gives both accuracy and speed. Next to it we have a hydraulic tank forming machine into which the product is directly fed via heavy duty overhead cranes. It is the most vital assembly line station where the tank is formed by hydraulic pressing. It is also well-known as IRREGULAR SHAPED TANK BODY F ORMING MACHINE because of its salient feature of forming elliptical tank. In order to have circumferential welding done with speed and accuracy the work piece is fed onto rubber rollers with Automatic Tank Girth Welding bridge on the top as seen in the picture. Its welding speed is 50-600 mm/min. In order to have the sub frame channels welded onto the tank barrel, it is mounted on tank rotators that moves round the tank about its axis while the
welders perform welding. Its salient features include: Circumferential seam welding completed in one operations Better Appearance of welding seams due to continuity Workforce Reduction Worker is stationary and the work piece moves hence improves ergonomics. PLC based Technology In addition to this we have jigs and fixtures for piping, running gear frame and other modules that are manufactured as a subassembly in parallel and assembled onto the product later when needed. Miscellaneous other machineries include: Shaft Head expansion machine through which we manufacture tank head, baffles and bulk heads of consistent geometry by using hydroforming technology. Then we have a flanging machine to perform
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Monthly AutoMark International subsequent operation. The leaf spring installation machine helps us build our undercarriage with precise stress on laminated leaf springs, and controlled suspension/shock absorption. Also we have CNC bending machine that helps us produce parts with accuracy and consistency and we have limited on line rejection hence controlled wastage and economy. After the product it completely manufactured and pressure tested to identify any reservations of quality we do surface preparation and then the product is moved into an enclosure called Spray Paint Booth with 3D Platform It is one of the most authentic ways of ensuring aesthetics as well as coating quality of a gigantic product to get it painted inside a paint booth.
• Multi-Layer Filter Structure, purification system has capacity of large volume of dust. Filtering rate can reach to 98%. • 3D moving work platform allows 100% coverage • Extended Life of Surface Coat
Our paint booth offers below salient features: • Reduction in Process Time (Fast Drying Time) • 40% Reduction in Moisture Content • Reduced Material Consumption/Costs • Better Surface Finish as the booth prevent foreign agents like dust, insects etc. • Matte Prevention of the Top Coat
AUTOCOM regards itself as a pioneer of setting up this assembly line for tank manufacturing. Autocom is now building UN ADR compliant fuel tankers for all OMCs. We can offer good benefits to our customer in relation to product quality, value for money and after sales service with our automated manufacturing setup. Written by: Sumaiyah Murtaza Sr. Manager Supply Chain and Operations
Exports Begin from SEZs - KCIP The first export order to be given by a small manufacturing company present in an operational Special Economic Zone based in Karachi took place today. Mehran Commercial Enterprises, a tier 1 small manufacturing enterprise for auto interior parts had the honour of achieving this milestone. Their head office is located in the Korangi Creek Industrial Park Karachi which is one of the declared special economic zones where business activity has started. The export Order which MCE was able to secure is bound for United Kingdom based on parts for the tractor industry. Most of the parts are interior cabin parts for the John Deere tractor made in Pakistan 100%. Mr. Mashood Khan the director for exports & also the former chairman of Pakistan Association of Automotive Parts & Accessories Manufacturers ( PA A PA M ) v er i f i e d t ha t t h e y commenced operation in January and exports has always been a passion of the company and it was a great achievement and honour for him and his organization to send its first export order after starting production in the newly built production unit in the SEZ declared KCIP. Exports are something which our economy needs and there are many hidden treasures that we can start with said the director exports. All we need to do is find a product, does its market
research to find a customer and we have a chance of creating export business. You have the entire world to locate your target market, and it is a big world. Although we are at an initial level when it comes to exporting our products, but we have learned tremendously over the time since we first initiated the decision of entering into exports, on what and how to improve the different processes involved in increasing our production and quality, reduction of costs, how to represent ourselves globally and find customers etc. The learning curve is immense. Hence, Mr. Mashood advised all companies whatever industry they belong to how ever small they may be, to explore the world for more opportunities. The director also verified that there are
still immense areas to address to ensure that we do increase our rating on the ease of doing business index and the objectives of the SEZs established in the country can be achieved. Mr. Mashood Also verified that currently there are immense internal and external issues that hinder SMEs throughout the industries present in Pakistan, but these SMEs would work as the basic catalyst for growth, which this country is destined to do. Mr. Mashood will also be hosting many international guests in his annual Pakistan Auto Show scheduled in April 2019, which is a platform for local engineers to showcase their potential for the world.
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Car / Light Vehicle Price List SUZUKI Model Model
WAGON-R VXR 1000cc Euro II WAGON-R VXL 1000cc Euro II MEHRAN VX 800cc Euro II MEHRAN VXR 800cc SUZUKI SWIFT 1.3L DLX SUZUKI SWIFT 1.3L Automatic NEW CULTUS VXR MT 1000cc NEW CULTUS VXL MT 1000cc NEW CULTUS VXL AGS 1000cc BOLAN VX 80cc EURO II BOLAN CARGO RAVI PICK-UP STD 800cc E2
SUZUKI MEGA CARRY 1.5 MT SUZUKI CIAZ (A/T) 1400cc SUZUKI CIAZ (M/T) 1400cc JIMMY 1328cc JLSX MT APV 1.5L GLX MT (Petrol) VITARA GLX AT 1.6 VVT
Ex Factory Price Rs. 1224,000 Rs. 1314,000 Rs. 789,000 Rs. 854,000 Rs. 1,555,000 Rs. 1,691,000 Rs. 1,410,000 Rs. 1,531,000 Rs. 1,638,000 Rs. 854,000 Rs. 820,000 Rs. 776,000 Rs. 1,299,000 Rs. 2,200,000 Rs. 2,060,000 Rs. 2,393,000 Rs. 3,040,000 Rs. 3,990,000
Filer
Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs.
HONDA Model Honda Honda Honda Honda Honda Honda Honda Honda Honda Honda
Price
BR-V i-VTEC 1500cc CVT BR-V i-VTEC S 1500cc Model Civic i-VTEC 1.8L Civic i-VTEC Oriel 1.8L City 1.3L Manual City 1.3L Prosmatec HYUNDAI City 1.5L Manual City 1.5L Automatic Aspire Manual 1.5L Aspire Prosmatec 1.5L
Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs.
2,399,000 2,499,000 Price 2,824,000 2,974,000 1,869,000 2,009,000 1,929,000 2,693,000 2,079,000 2,219,000
15,000 15,000 7,500 7,500 50,000 50,000 15,000 15,000 15,000 7,500 7,500 7,500
TOYOTA COROLLA Model XLI VVT-i 1.3L M/T XLI VVT-i 1.3L A/T GLI VVT-i 1.3L M/T GLI VVT-i 1.3 A/T ALTIS 1.6L Dual VVT-i A/T ALTIS 1.8L Dual VVT-i A/T Corolla Altis M/T SR 1.8L (Grande CVT) Corolla Altis A/T SR 1.8L (Grande CVT) FORTUNER A/T 4x2 2694CC
Toyota Hilux Pickup 4x2 sc Model
Rs. 899,000 Rs.1,099,000 Rs.1,049,000 Rs.1,125,000 Rs.1,660,000 Rs.1,770,000 Rs.1,850,000 Rs.2,150,000 Rs.3,450,000
Rs. 2,999,500
Toyota Hilux Pickup 4x4 E Model
Price
Toyota HILUX 2494cc, Diesel Turbo Charger Common Rail Engine, 4x4 Double Cabin - Standard Model
Rs. 4,595,000
FAW MOTORS
Price
K01 997CC, 2700mm K07 997CC, 6 Seater, AC/PS/PW K07 997CC, 6 Seater, without K0711 997CC, 6 Seater, 2019 C37 1500CC, 11 Seater,withoutAC C37 1500CC, 11 Seater,AC/PS/PW Prince Glroy 330 1499cc M/T Prince Glroy 370 1499cc M/T Prince Glroy 580T 1499cc A/T
Price
Brand New Toyota Hilux Pickup, 4x2, 2500cc Single Cabin, White only, Hilux STD
PRINCE DFSK PAKISTAN Model
Price Rs. 2,049,000 Rs. 2,124,000 Rs. 2,304,000 Rs. 2,379,000 Rs. 2,579,000 Rs. 3,010,000 Rs. 3,015,000 Rs. 3,030,000
TOYOTA REVO DAIHATSU Model & Price
Vigo MT RevoChamp-V G M/T 1GD-FTV 2755cc
4,865,000 Revo V A/T 1GD-FTV 2755cc Vigo Champ-G AT 5,095,000
Monthly AutoMark Magazine - International
Price
Model
FAW Carrier DL 1000cc Rs. 9,19,000 FAW Carrier 1000cc STD Rs. 9,39,000 Rs. 929,000 FAW Carrier 1000cc (Flat Bed) FAW XPV 1000cc Std Rs. 1,034,000 FAW XPV-Dual A/C Rs. 1,094,000 FAW XPV-Dual A/C PE Rs. 1,119,000 (Power Edition)
FAW V2 1300cc M/T Local Assembled
Rs. 1,289,000
Price updated Mar2019
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International Automotive Industry - Update
Monthly AutoMark
Al-Futtaim Toyota and UAE Government Authorities Confiscate 453,456 Counterfeit Car Parts in UAE Raids Last Year
Ford to cut 5000 jobs in Germany Carmaker Ford wants to reduce more than 5000 jobs in Germany. The workforce was informed on Friday, a spokeswoman said. The job cuts should therefore be achieved through severance payments and early retirement, operational redundancies wanted to avoid. The group wants to save at least $ 500 million and in Europe as soon as possible to return to a profitable business. The company has in the past ten years, namely “cannot achieve sustained positive operating result.” Ford employs more than 24,000 people in Germany – almost 18,000 in Cologne, 6,000 in SaarLouis and about 200 in Aachen. All three locations would be affected by the job cuts. This is the core workforce – in addition there are the temporary workers whose numbers are unclear. The announced job cuts will affect both the core workforce and the temporary workers. Ford had already announced in early January to rebuild its European business and to cut thousands of jobs in Europe. At that time, the company said it wanted to reduce both commercial and commercial jobs in all parts of the business. For the conversion therefore also includes “less profitable model series” to adjust and “markets with weaker p oten ti al ” to examine. The market share of the American group has been falling in Europe for years – from about eleven percent in 2006 to 6.4 percent last year.
BMW to increase exports to China from Thailand BMW plans to lift exports to China from its Rayong assembly plant in Thailand this year, as part of a broader strategy of harnessing its global manufacturing network to meet strong demand in China, according to local reports. China increased import duties on US vehicle imports to 40% last July in retaliation to an equivalent tariff increase by the USA. New SUV models will go on sale this year including the new X7.
Al-Futtaim Toyota, in partnership with UAE government authorities, has confiscated more than 453,456 counterfeit Toyota parts valued at AED20.68 million (USD 5.63 million) throughout 2018. A total of 26 raids on counterfeit car part dealers took place in 2018 across the Emirates mainly in Dubai, Al Ain, Um AL Quwain, Sharjah and Ajman. The majority of items were serviceable goods such as oil filters, fuel filters and spark plugs. Al- Futtaim Toyota trained a total of 258 Economic Department Field Inspectors across the UAE in 2018 to increase their expertise in identifying counterfeit parts. These officials were also provided with the necessary tools to educate consumers about the importance of using genuine parts. Commenting on the raids Saud Abbasi, Managing Director of Al-FuttaimToyota, said, “It can be difficult for some of our customers to differentiate
between genuine and fake car parts, so we have an important role to play in training the official inspectors to ensure our customers’ safety.” “I would like to express my gratitude to our Brand Protection team and the UAE government officials from the local Economic Departments and local Police for their combined efforts that made the raids campaigns so successful,” he added. Counterfeit spare parts may seem desirable because of their cheap price but can be seriously harmful. They can affect the vehicle longevity and cause fatal accidents on the roads due to failure of brake pads or other essential functions. Genuine Toyota parts are available at Al- Futtaim Toyota and its reputable authorized dealers. All parts are built to meet the highest quality standards, adding to Toyota’s quality, reliability and durability.
Hyundai to Spend $40b to Keep Up with Times The average annual spending will be 58% more than over the past five years. Hyundai Motor joined automakers pledging massive spending in the years ahead to address the industry’s transformation and fend off new competition from the likes of Tesla. The South Korean maker of Sonata sedans and Tucson SUVs plans to invest 45.3 trillion won ($40 billion) in the next five years in development of new models and technologies for electrified and autonomous vehicles as well as transportation services. The average annual spending will be 58% more than over the past five years, the company said on last month in a statement. After a decade-long boom, the world’s
fifth-biggest carmaker and competitors are facing cooling demand in China, Europe and the US. That challenge is exacerbated by technology shifts such as the rising popularity of ride-hailing services that are making vehicle ownership less necessary. Hyundai Motor said it wants to lead “the paradigm change facing the automotive industry.” The company also said it will achieve an operating profit margin of 7% by 2022. Hyundai Motor’s profitability has been less than that in each of the past four years. The global slowdown has hit earnings of almost everyone from Ford Motor to Volkswagen AG and Toyota Motor to pile on the pressure as they spend on electrified and autonomous vehicles.
Honda Goldwing may get stereoscopic cameras to increase rider safety
The technology involves two cameras being equipped on the front fairing set f a r ap art fro m each ot her at supplementing angles. Japanese motorcycle manufacturer, Honda, has laden its Goldwing with as much car-like tech as possible. While airbags were a unique feature in the bike until recent times, Honda may introduce a new feature which will drastically
improve motorcycle safety. A new set of leaked patent images show that Honda may be working on the addition stereoscopic cameras to the Goldwing. The technology involves two cameras being equipped on the front fairing set far apart from each other at supplementing angles. This will create stereoscopic images of the situation surrounding the bike.
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Event Glimpses - Media Coverage
Monthly AutoMark International
Phoenix Battery Annual Sales Conference in Lahore
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Media Coverage by Automark Magazine
Monthly AutoMark International
1st Skills Olympic held in Karachi An excellent step has been taken by JICA and SMEDA in collaboration with PAAPAM to create a competitive environment for professionals to excel at their practices. 1st Skill Olympic Competition event Under the project of Technical Support to Auto Parts Manufacturing industry in Pakistan by JICA (Japan International Cooperation Agency) with the support of Pakistan Automotive Parts Auto Parts and Accessories Manufacturers Association (PAAPAM) and SMEDA held at Karachi Tools Dies & Moulds Centre (KTDMC) on 9th March 2019.
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Exclusive Reviewed by Ahmad Usman
Monthly AutoMark International
Autoliv: The largest Automotive Safety Systems manufacturer in the world perform in real-life traffic, and how to design safety systems for the future. Autoliv uses various data sources and methods to prioritize research topics, develop test methods, calculate retrospective safety benefits and predict future benefits. The analysis and predictions from this research serve as requirements for the development of future safety systems.
Human Factors
AutolivInc; is the world's largest automotive safety supplier with sales to all the leading car manufacturers worldwide. Autoliv has over 66,000 employees in 27 countries. In addition, the company has 12 technical centers around the world, including 19 test tracks, more than any other automotive safety supplier. Autoliv is among the biggest Tier 1 automotive suppliers in the world, with annual revenues exceeding USD 8 billion, and is part of the Fortune 500 group. Autoliv Inc. is headquartered in Stoc kholm, Swede n and the companiesshares are listed on the New York Stock Exchange and the Stockholm Stock Exchange. Autoliv was founded in Vargarda, Sweden in 1953 under the name of Auto Service by Lennart Lindblad. In 1956, the company became a pioneer in Seat Belt technology when it began production of two-point seat belts. The name of the company was changed to Autolivin 1968.The company develops, manufactures and markets safety
systems including Seat Belts, Air Bags and Steering Wheels. The estimated globalmarket share of Autoliv is approximately 40% making it the largest automotive safety systems manufacturer in the world. In Pakistan, Autoliv has been exclusively represented by PlastechAutosafe since 1994 offering a range of products and services along with all the latest technology in automotive safety systems business.
Business Research Areas Traffic Safety Analysis To constantly enhance traffic safety, we need to know what is happening on the roads today, how current safety systems
Autoliv is designing solutions based on truly cross-disciplinary research. Sensing capabilities of the vehicle need to be incorporated so that the vehicle can take driving context as well as driver state into account when responding to traffic events. Our research within human factors spans everything from road-user behavior to usage of safety systems and comfort.
Biomechanics It is not enough to only survive a crash,Autoliv also works on ways to limit the injuries to all road users involved in a crash. To achieve this, tools have been developed to represent a diverse p op ul at i on t o un d ers t and t he implications of change in mobility and improved sensing for the development of future occupant protection. Using human body modelling, evaluating new crash test dummies, and collaborating with biomechanical experts globally, provides the guiding principles for product development of occupant protection systems. Written by Ahmad Usman, Director Operations, PlastechAutosafe
Saving More Lives Autoliv's vision of Saving More Lives guides our daily work. Life can change in a fraction of a second – and we have developed automotive safety systems with that moment in mind for over six decades. Each year, our products save more than 30,000 lives, products that must operate perfectly in milliseconds. www.automark.pk | April-2019 | Page 52
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Exclusive Article by Moazzam Abu Bakar
Monthly AutoMark International
7 Winning Habits Of Highly Successful Service Advisor Service advisors are supposed to know and resolve all concern’s as per customer’s VOC (voice of customer). Service advisor must record complete customer’s VOC including all concerns in repair order and duly reconfirm from the customers 7 habits that I’ll reveal to help you be a good and high performer Service advisor n e a t l y summarized by t h e ac r on y m ADVISOR. Reason behind Acronyms, it hooks into your mind like a catchy pop song. So you will never forget them. These 7 letters stand for the elusive algorithm of leadership at this level. Work and live by this little-well known code that distills what a world class Service advisor is all about and you’re guaranteed breath taking results.
Action Plan A in ADVISOR will remind you about the importance of Action Plan. As Dale Carnegie said,” an hour of planning can save your 10 hours of doing.” Daily Action Plan that allows service advisors to focus on what’s important, and most importantly provides them that feelings of everything under control necessary to suffocate any sign of anxiety or stress. A Daily Action Plan for Service advisor is not only a guide designed to eliminate the stress of uncertaintybut also to motivate them to carry out a set of actions that they have formulated as fu lly feasible. Serv ice advisors mustreviewcustomer’s history, recalls, Special order parts, maintenance needs
and make notes with each appointment the day before the customers arrive at dealership for services. The daily action plan allows service advisors to be prepare for each customer and have the followingkey benefits • Less Stress for Service Advisor • More time to build strong relationships with each customer. • Personalized services to customers using CIM(Customer Information Management) • Heart Touching Experience ultimately leads to customer delight and higher customer retention. Here’s a list of what’s in Service Advisor’s Daily Action Plan: • Appointment list • Customer History • Maintenance Package Detail • Special Service Campaign,if any • Dealership on going campaigns
Demonstrate Courtesy: Meet &Greet D in the A DVI SOR stand f or demonstrate courtesy while you meet and greet the customers. You will see why effective setting up Daily action plan is so important. Could you imagine your doctor walking into the room to visit you and he/she hasn’t reviewed your file or even know your name. same goes for the service customers who shows up for their appointment and you ask the customer what’s your name or better yet let me check your VIN number and I will be back. This practice is happening in 90% or more of the dealers. A great customer experience starts from the dealership’s door. All customers to be greeted warmly and professionally. Service Advisors and Service Reception staff is held to the highest standard of professional appearance and personal
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Monthly AutoMark International etiquettes. Greeting the customers at their vehicle, fully prepared with “Perfect Greetings” provide your service advisor confidence and your customers “Great First Impression” of your service operations.Following is “4G” greeting formula for service advisors: • Good Eye Contact • Good Body Gesture • Great Energy • Great Smile Vivid walk around V in the advisor stands for Vivid Walk around. This is the process where can we engage the customers and develop good rapport with them.This” Walk around” will start from left front door, then make our way to rear looking for any body or wheel damage engaging the customer in casual conversation as we proceed. If you find something damage at them time in a positive manners of awareness to the customers. If no damage is noticed, no further words need to be said.
5C’s for Walk around 1. Condition of Windscreen 2.Condition of wiper blades & mechanism: 3.Condition of tyres 4.Condition of body 5. Condition of all lights
Interaction with Candor: I in ADVISOR stands for Interaction with Candor. Customers in the business right now want to surround themselves with the people who tell it like it is. Who are can did. Who are fortified. Who are spectacularly honest. Your customer know that they will get straight talk from you. This is the stage where service advisor review and communicate the job detailwith customers you are going to do, promised delivery time and how much it cost.Don’t forget to have the customer review the pre work repair order to make sure all contact information, vehicle information and job detail is correct. Main important thing a customer is waiting to hear is when the vehicle’s repair will be completed. If you forget to update the customer throughout the work, he will call to ask what’s up with my vehicle? At this point, the customer trust factor is in trouble. This is the point when vehicle is not delivered as per promised delivery time, it will effectyour dealership CSI (customer satisfaction
index). Remember If any additional job comes, communicate the same and revised delivery time to customer and get his/her approval. Last but not least, Service advisor must explain to customers on actual work performed, charges and also about fut ure maintenance at the time of delivery. Super Listener S in Advisor stands for SUPER Listener. Service advisors must be trained to be a SUPER listener, to read body language and to be effective communicator. S in SUPER stands for SUMMARIZE, summarize and take key notes of what customer is saying. I recommend the advisors to summarize the VOC(voice of customers) in customer’s own word. U stands for UNDERSTAND. Listen to the customer to understand what he is s a y i n g . Ps t a n d s f o r P RO V I D E INTERRUPTED SPACE TO TALK. Don’t interrupt the customers while he/she is talking. Listen more than you talk. E stands for EYE CONTACT. Build a complete eye contact with customers to feel them that you completely engage with them. R stands for REFLECT BACK. Reflect back to customers while he is talking to you and confirm the key points of their talk. They must also be able to ask qualifying questions that begin with “Who,” “What,” “Where,” “Why,” “How,” “When” or “Tell me about.” Doing so will allow the service advisor to accurately qualify their customers’ needs, write a proper repair order (RO) that effectively communicates to the technician what work is needed, and
confirms to the customer that you understand their needs. This step becomes part of the customer’s vehicle walk-around. Once you learn and practice this habit, you can clearly see how u can create “wow experience” every time your customer visit. Please remember that satisfied customer can go anywhere to get service but a wow customer will always return. Offer Maintenance Solutions This is the process where advisor to review the prime items,maintenance needs based on time or mileage and offer best maintenance solutions. Advisor must think of the customer instead think for the customers. Offer maintenance packages to customers according to vehicle mileages. This is the point where service advisor can up sell other stuff to service customers. It’s very important to note here that complaints are normally generated at this stage like a t t e m p t e d u p s e l l i n g , l a ck o f transparency about labor and parts prices. It directly hit the dealership CSI(Customer Satisfaction Index) score and customer never came back to the dealership for services. Resolves All Customer’s Concerns Your customers are the key to success and their opinion are vital to sustaining growth. Real purpose of service advisors to helping customers and resolving their problems. Customer don’t need lowest prices, but they need best prices and a good service experience. Bad experience can quickly alter your dealership’s image and detract new customers before they even walk through your dealership door. Service advisors are supposed to know and resolve all concern’s as per customer’s VOC (voice of customer). Service advisor must record complete customer’s VOC including all concerns in repair order and duly reconfirm from the customers. Before notifying to customers after repair, he/she himself recheck that customer’s problems are 100% rectified and non is pending. If any issue is pending are not fixed, it will reflect negati ve i mpact of your service quality on customers. Capturing customer’s VOC has direct link with CSI.
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Corporate Business Events - Updates
Monthly AutoMark International
Corporate News - Glimpeses
Vice President Mr Asad Afridi and MD Abid Saeed inaugurated 3S dealership at national highway Karachi on last month
Dinner Hosted In The honour Of Legend Cricketers A Razzak And Muhammad Younus At Ghangra House, Hyderabad DIC Pakistan Ltd, and Ravi Autos Sundar, on Monday 07.01.2019 have signed a memorandum of understanding to kick start the business development of PPS (polyphene Sulfide) in Pakistan.
DIC Pakistan Ltd., and Ravi Autos Sundar signed a memorandum of understanding
The signing ceremony for this MoU, which took place in the office of the Ravi Autos Sundar, Lahore, in the presence of, Ms. Humaira Shazia, Managing Director and CEO of DIC Pakistan Ltd, and Mr. Haroon Arshad, Chief Executive Officer of Ravi Auto Sundar. Both companies have shown great interest to collaborate for promotion, development & manufacturing of PPS based automotive components within Pakistan.
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EV Automotive News - Update
Monthly AutoMark International
EV Batteries: A $240 Billion Industry in the making that China wants to take charge of Even those who consider themselves somewhat knowledgeable about the electric vehicle (EV) industry would be hard pressed to name more than a handful of EV battery suppliers. Most would quickly name Japan’s Panasonic and South Korea’s Samsung and LG Chem, as well as reference the Gigafactoy that Panasonic and Tesla opened this past January in Nevada. A few of the more knowledgeable would also name BYD, a leading electric vehicle manufacturer in China that is also one of the world’s largest battery suppliers. Other than those names, however, and perhaps one or two other lesser known players, the list would end there. Nearly everyone would be surprised to learn that there are now more than 140 EV battery manufacturers in China, busily building capacity in order to claim a share of what will become a $240 billion global industry within the next 20 years. As in all things auto, EVs and the batteries that will power them promise to be big industries in China. A $240 billion industry The math is simple. Respected auto analysts like those at Bernstein, a Wall Street research and securities firm, are predicting that EVs will account for as much as 40% of global vehicle purchases in 20 years. Since almost 100 million vehicles are produced and sold globally, that means that the annual market for EVs will be 40 million, even if the total global vehicle build does not increase between now and then. Assuming that battery prices reach parity with the $6,000 cost of an internal combustion engine, a $240 billion battery industry is now in the making. Due to its well-publicized problems combatting air pollution, China will lead the way in EVs, as well as in batteries. In order to meet projected demand, battery cell manufacturing capacity globally wi ll need t o increase dramatically, which is why China’s battery makers are aggressively expanding. When Tesla and Panasonic announced in 2014 their plans to build
a “Gigafactory” capable of producing 35 Gigawatt hours (GWh) of battery cells every year, that was big news. (A GWh is equal to one million kilowatt hours.) After all, the entire battery capacity in the world at the time was less than 50 GWh. A great deal has changed over the last three years, though. Led by China, battery cell manufacturing capacity has more than doubled to 125 GWh, and is projected to double again to over 250 GWh by 2020. Even that will not be nearly enough. Total cell production capacity will need to increase tenfold from 2020 to 2037, the equivalent of adding 60 new Gigafactories, during that period. Shifting towards China Battery technology originated in Japan; was then further d eveloped by companies in Korea; and is now shifting strongly toward China. China’s cell production already has a larger share of global production than Japan’s, and China’s global market share is projected to rise to more than 70% by 2020. Although not yet official, Beijing would like Chinese manufacturers to have a production volume of at least 3 to 5 GWh per year. Separately, Beijing released draft guidelines at the end of 2016 stipulating that battery manufacturers would need to have at least 8 GWh of production capacity in order to qualify for subsidies. As a signal to the market, the government is planning to back the development of only those battery companies with annual production capacities of 40 GWh or more. Who the government is championing While Panasonic is the world’s largest supplier of electric vehicle batteries globally, Chinese companies are catching
up. Based in Shenzhen, BYD -- which stands for “Build Your Dream” -- is a Hong Kong listed, Chinese car company that in 2016 produced almost 500,000 cars and buses, approximately 100,000 of which were EVs or plug-in hybrids. Consistent with BYD’s strategy of vertical integration, it also has 20 GWh of battery cell capacity and is China’s largest battery maker. In 2008, a subsidiary of Warren Buffet’s Berkshire Hathaway invested$230 million in BYD, which at the time represented a 10% stake in the company. BYD is now valued in the marketplace at $16.9 billion. CATL is another leading Chinese battery company. Founded in 2011 and headquartered in Ningde, Fujian province, CATL focuses on the production of lithium-ion batteries and the development of energy storage systems. With manufacturing bases in Qinghai, Jiangsu, and Guangdong provinces, CATL has 7.7 GWh of battery capacity and plans to have battery production capacity of 50 GWh by 2020. Like BYD, CATL is the type of company that the Chinese government wants to support and promote as a national champion.
Companies to watch Other companies to watch are Tianjin based Lishen Battery and Hangzhou’s Wanxiang Group. Lishen has production bases in Bejing, Qingdao, Suzhou, Wuhan, Ningbo, Shenzhen and Mianyang, and plans to have 20 GWh of battery cell capacity by 2020. The flip side to the coming Electric Revolution, of course, is that for every battery pack that is put into a vehicle, one less internal combustion engine is needed. While the growth of EVs will give rise to a large global battery industry, it will also make obsolete the substantial investments that have been made in global engine and engine component capacity.
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International Automotive Industry - Update
Monthly AutoMark
Hyundai Motor to introduce new EV platform by 2020 Honda, Hino to join self-driving car service venture of SoftBank, Toyota Motor and Hino Motors are joining a venture of SoftBank Corp and Toyota Motor that will develop self-driving car services in Japan, as alliances between automakers and tech firms broaden. Under an agreement, Honda and truck maker Hino, in which Toyota owns a majority stake, would each invest around 250 million yen ($2.27 million) in the joint venture, Monet Technologies, and take 10 percent stakes in the venture, Monet said on Thursday. Honda and Hino's participation in the venture highlights the challenges facing automakers i n developing new transportation services as the rise of self-driving cars could threaten vehicle sales in the future with users seen opting for pay-per-use services over car ownership. It is also the latest example in the growing trend of consolidation among automakers and technology and communications companies as they grapple with the massive investment and software expertise required to develop new services for which demand has yet to be tested.
The Model Y’s price and place in the market Tesla already has a luxury SUV in the market, the $88,000 Model X, and luxury carmakers like Porsche and Jaguar have their own EV entrants in that race. But there aren’t many affordable mid-sized electric SUVs at the moment (crossovers are SUVs affixed to a car chassis, in this case the Model 3 frame). Fisker has one planned for production in 2021, and there are also EV hatchbacks like the Ford Focus and Kia Soul, though these may not satisfy customers looking for a small SUV. A crossover SUV should, in theory, of fer superior performance for suburbanites (with strong acceleration and a range of over 200 miles) and for workers (more torque for towing, and juice to power tools or accessories).
This new platform is a part of company's planned $40 billion investment into i n n o v a t i o n , n e w m o d e l s an d technologies for electrified and autonomous vehicles as well as transportation services. Korean auto major Hyundai Motor on Wednesday announced that the company is planning to build a dedicated electric vehicle platform to launch its upcoming range of electric vehiclesby 2020, says media reports . This new platform is a part of company's planned $40 billion investment into i n n o v a t i o n , n e w m o d e l s an d technologies for electrified and autonomous vehicles as well as transportation services. The average annual spending will be 58 percent more than over the past five years, Hyundai said in a statement. The huge investment coupled with allelectric platform will play a crucial role in realising Hyundai's future target introducing 44 electrified models by 2025, with sales projected to touch a total of 1.67 million mark annually. With this bulk launch the Korean carmaker intends to be "one of the world's top three EV manufacturers" by 2025. The company has not mentioned any specifics about its future electric fleet
however, back in 2016 it stated that it was aiming for electric cars with 250 miles of range by 2020. Currently, Hyundai Kona Electric is already running with an EPA range rating of 258 miles. In addition, it also plans to boost the core automotive businesses' operating profit margin to 7 per cent by 2022, compared with 2.1 percent in 2018, as part of its mid- to long-term plan. According to a Bloomberg, due to technology shifts such as the rising popularity of ride-hailing services that are making vehicle ownership less necessary, the company faced cooling demand in some major markets such as China, Europe and the U.S. Hyundai Motor, however, quoted saying it wants to lead "the paradigm change facing the automotive industry." B e s i d e s m a j o r i n v e st me n t i n electrification, the company will also explore autonomy and plans to launch an "autonomous robot taxi" fleet in South Korea on a trial basis by 2021. For this venture, the company is ready for partnering with other companies have "state-of-the-art competitiveness" in the autonomous and connected-car space, a CNET report said
Volkswagen unveils new Jetta budget car brand Volkswagen announced recently, that it will be creating a new entry-level brand called Jetta, which will launch in China in the third quarter of 2019. VW has decided to start a new brand due to the fact that a large portion of the Chinese automotive market is in a segment below its main volume segment. Hence, the Jetta brand is being created specifically for the Chinese market so that VW can attract customers from entry-level segments (in which 80 percent of customers are first time buyers). It is worth mentioning that Volkswagen has a sedan in its international car line-up that goes by the same name as the new brand. The Jetta brand’s cars will be produced by the FAW-Volkswagen joint venture. FAW (First Auto Works) is a Chinese state-owned automotive company. The brand will initially offer three vehicles in its line-up, which will include one
sedan and two SUVs. The sedan and one of the SUVs have already been revealed in images. The sedan appears to be a rebadged Jetta, while the SUV vaguely resembles the Seat Ateca. According to VW, by the end of the year, Jetta is expected to have around 200 dealerships in China. At this point, VW has not announced if any of the cars will be electric, though in all likelihood an electric car will be offered by Jetta as the Chinese government requires companies to make and sell a certain percentage of zeroemission vehicles. Volkswagen has not made any statement regarding launching the entry-level Jetta brand in any other markets apart from China. Volkswagen has, however, recently launched an improved after sales package in India to provide its customers with added piece of mind.
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Rs. 41,800/= Rs. 43,800/= Sr./ Product & Model Name No. 1. Honda CD-70 2. Honda CD Dream 3. United US 70 4. United Extreme 70 5. Road Prince Bullet 6. Road Prince 70cc 7. Unique UD-70 8. Super Power SP-70 9. Super Power Deluxe 10. Super Star SS-70 11. Hi-Speed SR-70 12. Ravi Premium R1
Retail Price Rs. 69,500/= Rs. 73,500/= Rs. 43,500/= Rs 44,500/= Rs. 45,500/= Rs. 41,000/= Rs. 46,000/= Rs. 45,700/= Rs. 55,000/= Rs. 44,000/= Rs. 47,000/= Rs. 46,950/=
125/150/200cc Motorcycle No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24.
Brand & Model Name
Retail Price
Honda CG-125 STD Rs. 116,500/= Honda CG-125F Rs. 159,500/= Honda CB-150F Rs. 191,900/= United US-125 Euro 2 Rs. 70,000/= Road Prince 125cc Rs. 67,000/= RP WEGO 150cc Rs. 180,000/= Super Power SP 125cc Rs. 69,000/= Super Power Archi 150cc Rs. 140,000/= Super Power SP 200cc Rs. 2,00,000/= Unique UD 125cc Rs. 70,000/= Unique UD 150cc Crazer Rs. 165,000/= Super Star SS-125 Rs. 68,800/= Super Star SS-125 DLX Rs. 67,000/= Hi-Speed SR-125cc Rs. 76,000/= Hi-Speed Infinity SR-150 Rs. 175,000/= Hi-Speed SR-200 Freedom Rs. 200,000/= Metro MR-125 Regular Rs. 67,000/= Ravi Piaggio Storm 125 Rs. 108,000/= Yamaha YBR-125Z Rs. 127,500/= Yamaha YBR-125G (2018) Rs. 149,500/= Yamaha YBR-125 Rs. 144,500/= Crown CR-125 Rs. 65,000/= Zxmco ZX-125-Euro II Rs. 71,600/= Zxmco ZX-200cc Rs. 2,45,000/=
Sr./ No. 13. 14. 15. 16. 17. 18. 19. 20.
Product & Model Name Ravi Hamsafar-70 Bionic AS-70 Crown CR-70 Metro Premier+ 70cc Union Star Ms Jaguar MS 70
( DREAM)
Zxmco ZX-70 Regular Leader LD-70
Retail Price Rs. 43,500/= Rs. 45,500/= Rs. 42,000/= Rs. 45,600/= Rs. 44,000/= Rs. 43,800/= Rs. 42,300/= Rs. 44,000/=
100cc/110cc Motorcycle No. Brand & Model Name 1. Honda Pridor 2. United US-100 Euro 2 3. Road Prince 110cc 4. Unique UD-100 5. Super Power SP-100 6. Hi-Speed Classic SR-100 7. Hi-Speed Alpha SR 100 8. Super Star SS-100 9. Crown CR-100 10. Zxmco ZX-100-SS
Retail Price Rs. 95,500/= Rs. 50,000/= Rs. 48,500/= Rs. 80,000/= Rs. 60,000/= Rs. 51,000/= Rs. 90,000/= Rs. 57,000/= Rs. 52,000/= Rs. 51,600/=
Suzuki Motorcycle No.
Product & Retail Price Model Name 1. GS-150 SE Euro-II Rs. 180,000/= 2. GD 110S Self Start Rs. 155,000/= 3. GS-150 Rs. 162,000/= 4. NEW GR-150 Rs. 243,000/= 5. Sprinter Rs. 119,900/= 6. Gixxer 150cc Blue Rs. 549,000/= 7. Gixxer Black/Red Rs. 539,000/= Heavy Bikes Product & Sr./ Retail Price Model Name No. 1. Inazuma GW 250 Rs. 599,000/= 2. Intruder M800 Rs. 1,700,000/= 3. Hayasuba GSX1300R Rs. 2,600,000/= 4. Bandit GSF650SA Rs. 14,50,000/= 5. Honda ADA CB250F Rs. 6,40,000/= 6. Super Power Sultan-250 Rs. 2,90,000/=
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