True Italian Taste 2020 - Pizza Guidebook (English Edition)

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THE HISTORY OF PIZZA “POP” PIZZA Pizza and Art Given its late diffusion on the international scene, pizza is not as present in classical art as other kinds of food, like meat or desserts. It is however a popular subject and, why not, also an amazing matter for contemporary art. Philadelphia based illustrator Hawk Krall decided to celebrate the city’s love for pizza by painting a huge mural depicting celebrities from the city eating pizzas, including Bill Cosby and The Fresh Prince of Bel Air. Brooklyn artist Sheryo did something similar “Pizzadelphia” mural by Hawk Krall, Philadelphia in New York, where he included a pizza mural in his Food Murals series. Japanese graphic designer Yusuke Fuji created a new writing font by organizing eight slices of pizza around the basic shape of a circle. One of the most extravagant art projects involving pizza surely is Jonpaul Douglass’s Pizza in the Wild series; in 2013 the American photographer started running around LA and taking pictures of pizzas that he positions in random places all over the city. Swedish artist Thomas Lund, on the other hand, went even further and created the Paint Your Pizza website, where anyone could create a painting that would later be reproduced on a pizza using various ingredients and delivered to the client’s house. In the past twenty years pizza has even made its debut on fashion “Mail”, Pizza in the Wild series by Jonpaul Douglass, Los Angeles runways. Worldwide known designers included pizza in their designs, simply as a pattern or as the absolute protagonist on the catwalk. Surely no one will soon forget iconic pieces such as Jeremy Scott’s Pizza Silk Robe for the Food Fight Collection by Moschino or Beyonce’s piz- Pizza Silk Robe, Jeremy Scott for Moschino za patterned t-shirt and pants outfit designed by Kiko Mizuhara X The Opening Ceremony.

Chiara and Valentina Ferragni

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Pizza and Social Media Food bloggers, influencers, Instagram celebrities - in the era of shared graphic content, no one can resist a good photo, and what’s better-looking than pizza? The hashtag #pizza has almost 50 million posts and a huge number of dedicated profiles on Instagram. There is a community of food influencers producing content specif-


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