THE HISTORY OF PIZZA “POP” PIZZA ically revolving around pizza; one among the others is Italian master pizzaiolo Ian Spampatti, that posts dough making and cooking tips on his Instagram profile (29.5k followers) and Youtube channel (44k followers). Pizza has also been the center of a few viral phenomena during the years; worth mentioning are Italian chef Domenico Corolla, whose portraits of celebrities “painted” on pizza with tomato sauce went viral after being posted on Facebook, and Chiara Ferragni - worldwide known businesswoman, influencer and model - who gave life at the “self-regenerating pizza” joke after posting a picture of herself eating a slice of pizza from a non-cut, full pizza.
HOW EXACTLY BIF IS PIZZA IN THE WORLD? The data collected by the Centro Studi Cna (National Confederation of crafts and small and medium-sized enterprises) on data from Infocamere and Infoimprese, claim that in Italy about 8 million pizzas are produced per day, for a business that has reached the value of 15 billion euros. There are almost 127 thousand companies selling pizza, of which 76,357 are real catering establishments, 40 thousand are restaurant-pizzerias and about 36,300 bar-pizzerias. The pizza chefs employed in the activity are almost 105 thousand, but they double on weekends. The pizza market in the world is well developed on every continent, especially in Western Europe which records a value of 59 billion US dollars, immediately followed by the USA with 53.8 billion US dollars. As for the third area with the largest income from the pizza market, it is represented by Latin America which has a market of 15.5 billion US dollars, a figure still very high but much lower than the first two countries mentioned. Then we have Asia which is positioned in fourth place with a market worth 13.4 billion US dollars, followed by Middle- East, Africa, eastern Europe and Australia for a total value of 128 billion US dollars.
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