FASHION /FOCUS EXHIBITION Dressing the Screen; Fashion in Films from 1930s era through the present
FASHION / FOCUS E X H I B I TI O N
AT DE YO UN G M US E UM
DE YOUNG
FASHION / FOCUS
TABLE OF
01 INTRODUCTION Intro to Fashion / Focus E x h i b i t i o n a t D e Yo u n g
02 MAP + SCHEDULE Directions to the Exhibition & Floorplan
03 THE EXHIBITION Interiors; lobby and exhibition from 1930s era
04 PROMOTIONAL / -
Po s t e r s Ti c k e t s Billboard Brochure Banners Exhibition Book Catalogue Iphone Website etc
04
Intro to Fashion / Focus E x h i b i t i o n a t D e Yo u n g
INTRO
FA S H I O N / F O C U S E X H I B I T I O N
F A S H I O N / F O C U S AT D E Y O U N G ?
The stories behind the most stylish movies. Film has the capacity to make not just a star of its actresses, but a fashion icon too. From Hepburn and Al Pacino and Faye Dunaway, and some of Hollywood’s most successful stars owe a lot to their on-screen style. But what of the stories behind these inspiring and award-winning wardrobes? Whether you’re a cinephile or fashion fan, brush up on your trivia with our favourite iconic looks from the movies - each paired with a fun and interesting fact about the style on show in the film. De young Museum has been one of the museum in San Francisco that showcased famous fashion designers out there, for this exhibition you will experience fashion in film exhibition like no other.
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007
FA S H I O N / F O C U S E X H I B I T I O N
/ / _ PA R T O F T H E LO B B Y
Part of the lobby, on the wall shows the exhibition ad. as a leading authority on entertainment, the Film Society and De Young Museum in SF to celebrate fashion, design, and style on the silver screen.
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011
Directions to the Exhibition & Floorplan
MAP + SCHEDU
ULE
FA S H I O N / F O C U S E X H I B I T I O N
MAIN BOOK
ERA 1927
original film release in 1927
THE G R E AT G AT S B Y
1930 1940 S C A R FA C E Remake
017
19701989 B O N N I E & C LY D E
19501969 B R E A K FA S T AT T I F FA N Y ’ S
FA S H I O N / F O C U S E X H I B I T I O N
MAIN BOOK
019
I N S TA L L AT I O N
/ / _ F LO O R P L A N
EXIT
SCREENING ROOM 1
LO B BY
EXIT / OUTSIDE MUSEUM
BONNIE & C LY D E R O O M FA S H I O N I N F I L M G A L L E R Y
t h e G R E AT G AT S B Y R O O M
H A L L O F FA S H I O N ICONS STYLE
E L E V AT O R S
AUDIO ROOM & WARDROBE’S
S C A R FA C E ROOM 2
INTERACTIVE F LO O R TRIVIA QUIZ B R E A K FA S T AT T I F FA N Y ’ S ROOM 3
ENTRANCE SMALL T H E AT E R SCREENINGS
INTERACTIVE SCREEN ROOM
Exhibition from 1930s era fashion in films through future
THE EXHIBIT
“ But the trend that still spurs, season, is a well-structured We’ve seen it reform itself in shape, form, colour and fabric reach its potential.” - Edith Head, Costume Designer
almost every tailored suit. almost every but it’s yet to
FA S H I O N / F O C U S E X H I B I T I O N
//_ 1927 - 1930 ERA
T H E G R E AT G AT S B Y
Part of the lobby, on the wall shows the exhibition ad. as a leading authority on entertainment, the Film Society and De Young Museum in SF to celebrate fashion, design, and style on the silver screen.
MAIN BOOK
025
FA S H I O N / F O C U S E X H I B I T I O N
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029
FA S H I O N / F O C U S E X H I B I T I O N
// I n t e r a c t i v e R o o m s
Interactive screen encourage the visitors to play around mix and match with the wardrobenin the film.also there’s a roomwhere you are being test for the trivia quiz and you can step on the floor and it will show on the screen, the hologram comes out.
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031
FA S H I O N / F O C U S E X H I B I T I O N
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009
FA S H I O N / F O C U S E X H I B I T I O N
//_ 1940-1950 ERA
S C A R FA C E
Now you are in level 2 you will enter a room just like the Great Gatsby room, but this time we will move on to fashion in Scarface film. this is the screening of how the costume or the wardrobe in the movie became so iconic.
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035
FA S H I O N / F O C U S E X H I B I T I O N
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037
FA S H I O N / F O C U S E X H I B I T I O N
//_ 1940-1950 ERA
Breakfast At Tiffany’s
Now you are in level 2 you will enter a room just like the Great Gatsby room, but this time we will move on to fashion in Breakfast At Tiffany’s film. this is the screening of how the costume or the wardrobe in the movie became so iconic. gives you the insight and behind the scene of the styling.
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039
FA S H I O N / F O C U S E X H I B I T I O N
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041
FA S H I O N / F O C U S E X H I B I T I O N
//_ Dressing Room
> Holograms Projection
This would be the dressing room where we can see the collection of the costume design in each of the films.
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043
FA S H I O N / F O C U S E X H I B I T I O N
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045
-
Po s t e r s Ti c k e t s Billboard Brochure Banners Catalogue Iphone Website etc
PROMOTIONAL
-
de Young
FA S H I O N / F O C U S E X H I B I T I O N
MAIN BOOK
051
EOJ1012 TICKET
ADMISSION $ 25.00
/ / A D U LT T I C K E T S AT U R D AY, J U LY 0 7 2 0 1 4
one day pass S AT U R D AY, J U LY 0 7 2 0 1 4
S AT U R D AY, J U LY 0 7 2 0 1 4
FA S H I O N / FOCUS CINEMA EXHIBITION
$ 25. 00
EOJ1O122014
EOJ1012 TICKET
ADMISSION $ 25.00
/ / A D U LT T I C K E T S AT
URD
S AT U R D AY, J U LY 0 7 2 0 1 4 A Y,
S AT U R D AY, J U LY 0 7 2 0 1 4
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pass
FA S H I O N / FOCUS CINEMA EXHIBITION
$ 25. 00 22
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day FA S HIO N / FOC US CIN EMA EXH IBIT ION
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FA S H I O N / F O C U S E X H I B I T I O N
PROMOTIONAL
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FA S H I O N / F O C U S E X H I B I T I O N
J U LY 0 7 . 2 0 1 4
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FA S H I O N / F O C U S E X H I B I T I O N
PROMOTIONAL
de Young
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PROMOTIONAL
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FASHION /FOCUS EXHIBITIO
ON
FA S H I O N / F O C U S E X H I B I T I O N
PROMOTIONAL
FASHION /FOCUS EXHIBITION
060
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FA S H I O N / F O C U S E X H I B I T I O N
PROMOTIONAL
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FA S H I O N / F O C U S E X H I B I T I O N
MAIN BOOK
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FA S H I O N / F O C U S E X H I B I T I O N
PROMOTIONAL
064
FA S H I O N / F O C U S E X H I B I T I O N
Home Exhibition Shop Contact
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FA S H I O N / F O C U S E X H I B I T I O N
PROMOTIONAL
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J U LY 0 7 , 2 0 1 4
FASHION /FOCUS EXHIBITION
AT T H E D E Y O U N G M U S E U M S F
5 0 H a g i w a r a Te a G a r d e n D r i v e San Francisco, CA 941
de Young
FA S H I O N / F O C U S E X H I B I T I O N
MAIN BOOK
MAP SCHEDULE
067
FA S H I O N / F O C U S E X H I B I T I O N
PROMOTIONAL
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2
/ scarface wardrobe’s room >
3
/ Breakfast at Tiffanys wardrobe’s room >
HTS ERA, HION
FLOORPLAN 07/07/14 07/08/14
02
I N T E RA C T I V E F LO O R
03
List of Films the Great Gatsby Scar face Breakfast At Tiffany’s Bonnie & Clyde Logan’s Run
exhibition hours mon - fri
8.00 - 7.00
sat
10.00 - 5.00 PM
PM
1927 1930-1940 1950-1969 1970-1989 FUTURE
I N T E RA C T I V E ROOM
FA S H I O N / F O C U S E X H I B I T I O N
MAIN BOOK
069
FA S H I O N / F O C U S E X H I B I T I O N
PROMOTIONAL
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FA S H I O N / F O C U S E X H I B I T I O N
MAIN BOOK
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FA S H I O N / F O C U S E X H I B I T I O N
PROMOTIONAL
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MAIN BOOK
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FA S H I O N / F O C U S E X H I B I T I O N
PROMOTIONAL
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“ Why change?
Everyone has their own style. When you have found it, you should stick to it.” - Holly Golightly, Breakfast At Tiffany’s
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PROJECT MUSEUM EXHIBITION PROPOSAL A C A D E M Y O F A RT U N I V E R S I T Y instructor LIAN NG FALL 2013 DESIGN BY AISYA ZALIKHA PUTRI