Branding
ONICA
D I S T I N C T I V E
G
A L
L E R Y R U G S
Branding Summary
Objective: Establish a strong, recognizable brand identity that conveys luxury, quality, and uniqueness.
Priority: Create a cohesive visual and verbal brand language across all platforms and materials
Focus: Emphasize the craftsmanship, exclusivity, and variety of the rug collection.
Exposure: Utilize social media, influencer partnerships, and targeted advertising to build brand awareness and attract a sophisticated audience
ONICAM
AMINSKI
S C L E A N I N G
S E R V I C E S
N A P L E S S Q U A R E
Q U A T T R O
B U I L D I N G
Branding Summary
Objective: Develop visually cohesive and professional print materials that effectively communicate the brand's offerings and availability.
Priority: Ensure high-quality design and print standards, maintaining brand consistency across all materials
Focus: Highlight key messages such as new reservations, availability, and exclusive features of the properties
Exposure: Distribute through direct mail, in-office displays, and at events to reach potential clients and reinforce brand presence.
S arketingM trategy
M A R K E T I N G
C A M P A I N G
Judith's Cleaning Services emphasizes their experienced professionals, eco-friendly products, and customized cleaning plans
The campaign includes three strategically timed emails to maximize engagement and conversion
The first email introduces the company and highlights the special offer.
The follow-up email serves as a reminder and reinforces the benefits of the services.
The final reminder email creates a sense of urgency to prompt immediate action
The emails provide clear instructions for booking a service and emphasize the value of Judith's Cleaning Services
The campaign aims to attract new customers and drive bookings for the company.
The email marketing campaign offers a 20% discount on the first cleaning service ONICA
Analytics
The graph "Traffic Over Time" depicts the daily site sessions from December 31 to June 16. The traffic shows significant fluctuations, with notable peaks in early February, early March, mid-April, and late May
The highest traffic day appears to be in mid-February, with sessions reaching nearly 400K. Overall, the traffic trend is quite variable, indicating periods of high activity interspersed with lower traffic days
This trend is influenced by the type of social media and website ads deployed during these periods.
ONICA
AMINSKI
D A S H B O A R D
A N A L Y T I C S S U M M A R Y
F O R S O C I A L M E D I A
Objective: Track and analyze social media performance to optimize content strategy and increase engagement
Priority: Monitor follower growth, engagement types, and topperforming posts across platforms
Focus: Identify trends in audience growth, net gained/lost followers, and content types that drive highest engagement.
Exposure: Utilize insights to improve content distribution, enhance engagement strategies, and target key audience segments effectively.
e b s i t e s
W E B S I T E
D E S I G N
Beauty Salon of Naples
Judiths Cleaning Services
Distictive Gallery
Objective: Create a userfriendly, visually appealing website that effectively communicates the brand message and services.
Priority: Ensure the website is responsive, fast-loading, and optimized for both desktop and mobile devices.
Focus: Highlight key services and products prominently on the homepage, with intuitive navigation to other sections.
Exposure: Implement SEO best practices and integrate social media sharing features to maximize online visibility and traffic
ONICA
W E B S I T E
D E S I G N
Figure with Intention
Iconikk Design Digital Marketing
Kaye Lifestyle
Homes
Objective: Design a website that is user-friendly and visually engaging, effectively showcasing the brand's message and offerings
Priority: Ensure the site is fully responsive, fast-loading, and optimized for both desktop and mobile users.
Focus: Feature key services and products prominently on the homepage with easy-touse navigation to other sections
Exposure: Use SEO best practices and integrate social media sharing options to boost online visibility and drive traffic
ONICAM KAMINSKI
P R I N T
M A T E R I A L S
Business Cards
Objective: Provide contact information and make a strong first impression
Priority: Professional, easy-to-read design
Focus: Highlight key contact details.
Exposure: Hand out during meetings, events, and networking opportunities
Postcards
Objective: Communicate messages and promote offers
Priority: Visually appealing, concise text.
Focus: Highlight key message or offer
Exposure: Mail to target audience, distribute at events.
Bifold
Objective: Provide detailed information about services or products
Priority: Well-organized, easy-to-read layout
Focus: Highlight main features and benefits
Exposure: Distribute in-store, at events, and via mail
Magazine Ads
Objective: Promote brand, products, or services to a broad audience
Priority: Eye-catching design, clear message
Focus: Highlight unique selling points
Exposure: Place in relevant magazines with high readership
R I N T
ONICA
Promotional Flyers
Objective: Attract customers with special offers
Priority: Visually appealing, highlight promotions
Focus: Emphasize benefits and clear call-toaction
Exposure: Distribute widely in high-traffic areas and online
Informational Flyers
Objective: Educate the audience on specific topics
Priority: Clear, readable, well-organized
Focus: Concise key information.
Exposure: Place in relevant locations, events, and online
Floor Maps Flyers
Objective: Help visitors navigate spaces
Priority: Easy-to-read, accurate maps.
Focus: Highlight key areas.
Exposure: Distribute at entry points and online
Sales Flyers
Objective: Promote products/services and drive sales.
Priority: Feature products prominently
Focus: Highlight offers and discounts
Exposure: Distribute in-store, online, and via mail
Subscription Flyers
Objective: Encourage subscriptions/memberships
Priority: Clear benefits, easy sign-up
Focus: Emphasize perks
Exposure: Distribute in relevant venues and online
ONICA
S edia ocial M
Iconikkdesign
ONICAM
AMINSKI
Key Elements for Each Post Design:
Visual Appeal:
S O C I A L M E D I A
P R O F I L E S
Use high-quality images of clean, well-maintained spaces and professional staff to draw attention
Clear Messaging:
Ensure the text on each post is concise, highlighting the service being offered, special deals, and contact information.
Call-to-Action (CTA):
Include CTAs such as "Book Now," "Contact Us," or "Learn More" to encourage immediate response from viewers
Brand Consistency:
Maintain a consistent color scheme, font style, and logo placement to strengthen brand identity across all posts.
Targeted Content:
Emphasize construction and commercial cleaning services, showcasing different aspects of each
Promote special offers, such as free estimates or discounted services, to attract new clients
Feature testimonials or positive reviews to build trust and credibility By following these guidelines, the social media posts can effectively engage the audience, highlight the quality and professionalism of the services, and drive leads and conversions
T H E
I M P O R T A N C E
O F S O C I A L
M E D I A
Increases Brand Awarene
Reach a wider audience your brand more recogn
Enhances Customer Enga
Interact directly with cu building stronger relatio trust
Drives Website Traffic:
Share content that directs followers to your website, increasing potential leads
Boosts Sales and Conversions:
Promote products and services, driving more sales through targeted advertising
Provides Customer Insights:
Gather valuable data and feedback to understand customer preferences and improve services
Cost-Effective Marketing:
Reach a large audience with relatively low-cost campaigns compared to traditional advertising
Improves Search Engine Rankings:
Active social media presence can contribute to higher search engine rankings.
Builds Brand Loyalty:
Engage with your audience consistently to foster a loyal customer base
Showcases Brand Personality: Highlight your company ' s values, culture, and personality, making it relatable and appealing
Monitors Competitors:
Keep an eye on competitors' activities and trends to stay ahead in the market
S O C I A L M E D I A in
ONICAM
AMINSKI
S O C I A L M E D I A
P R O F I L E S
ONICA
Publications
Publications
Publications
N I C A M
M I N S K I
Publications
A.I.
Artificial Intelligence Marketing
A
. I . .
G E N E R A T E D
KEY OBJECTIVES:
AI-generated video is to efficiently create engaging and highquality visual content tailored to specific goals and audiences.
Efficiency:
Automate video production to save time and resources
Personalization:
Customize content to target specific audience segments effectively.
Consistency:
Ensure a consistent message and branding across all video content.
Scalability:
Produce large volumes of videos quickly to meet varying marketing and communication needs.
Data-Driven:
Utilize data and analytics to optimize video content for maximum impact and engagement.
Cost-Effectiveness:
Reduce production costs while maintaining high-quality standards
A.I.-GENERATED VIDEO
BASED ON THE WEBSITE INSPIRE ONCOLOGY:
OBJECTIVE:
To inform potential patients about the high-quality care and services offered at Inspire Oncology.
To build trust and encourage contact or visits to the clinic
VOICE:
Warm, empathetic, and clear narration
AUDIENCE:
Patients seeking oncology care
Families of patients
Medical professionals looking for referrals
LANGUAGE SELECTION:
Primary language: English
Subtitles available in Spanish and other relevant languages for broader accessibility
Script:
Introduction to Inspire Oncology and its mission
Overview of services and patient care philosophy
Testimonials from patients and staff
Closing with a call-to-action to visit the website or contact for more information
SCENES:
Warm, welcoming shots of the clinic exterior and interior
Doctors and staff interacting with patients. Close-ups of advanced medical equipment
Patients sharing their positive experiences
End scene with the clinic's contact information.
ONICAM KAMINSKI
A.I.-VIDEO COMPLETED
PHOTOGRAPHS:
Smiling patients and staff
Modern, clean clinic environment
Advanced oncology treatment equipment
Inspirational patient stories
MUSIC:
Soft, uplifting background music to create a hopeful and caring atmosphere
TIME:
2-3 minutes in length to keep it concise yet informative
TONE:
Compassionate, reassuring, and professional
ONICA
O N I C A M K A M I N S K I
C r e a t i v e M a r k e t i n g S p e c i a l i s t + 1 ( 2 3 9 ) 3 2 2 . 2 2 5 0 m o n i c a k a m i n s k i @ a o l . c o m
