2022 HNA Sponsorship Brochure by CMHA

2022 O C T O B E R 1 9 - 2 1 SPONSORSHIP OPPORTUNITIES

NEW!

HNA MOBILE EVENT APP FOR 2022 ACT NOW! SECURE YOUR SPONSORSHIP OF THE NEW HNA MOBILE APP FOR 2022

METALLIC SPONSORSHIPS $10,000

$5,000

$2,500

Platinum

Gold

Silver

PROMOTIONAL ITEMS Company recognition in the attendee brochures (53,000), onsite program (1,500), e-newsletters (10), attendee e-blasts (25), and Attendee Tri-Fold Mailings (33,000). Platinum Sponsors also receive a brief company description in the show directory (10,000 printed).

Company Logo

Company Name

HNA WEBSITE Included on HNA home page with link.

Company Logo

Company Name

PRINT ADS Company recognition in HNA full-page ads promoting the trade show.

Company Logo

Company Name

Company Logo

SPONSOR BENEFITS

MEDIA COVERAGE Included in all HNA press releases after March 1 or once confirmed. SIGNAGE Prominent signage located throughout the pre-function area recognizing company as sponsor. Signage provided by HNA. HNA SHOW ENTRANCE UNIT Logo recognition on entrance signs. HNA HIGHLIGHTS Recognized in post-show highlights email to attendees

NON-METALLIC SPONSORSHIPS

TITLE APP SPONSORSHIP

DIAMOND APP SPONSORSHIP

Sponsor Logo: Splash Page, App Ads in Direct Mail brochures, Multiple Eblasts, On-Site App Promotion and Show Directory. Sponsor logo in custom sponsor profile Press Release: Title Sponsorship recognition in the App announcement Push Notifications to Attendees: One sent a week before Hardscape North America and another sent on Thursday during the show Rotating Banner Ad: At the bottom of the Navigation Menu. Rotates with other Diamond Sponsor(s)

Sponsor Logo: Sponsor Profile Page, On-Site App Promotion Press Release: Title Sponsorship recognition in the App announcement Push Notifications to Attendees: One sent a week before Hardscape North America and another sent on Thursday during the show Rotating Banner Ad: At the bottom of the Navigation Menu. Rotates with other Diamond Sponsor(s) and Title App Sponsor AVAILABLE TO FIVE COMPANIES

HNA

AVAILABLE TO ONLY ONE COMPANY

TITLE SPONSOR

$5,000

DIAMOND SPONSOR

$2,000

HNA TITLE SPONSOR

$5,000

The traditional marketing opportunities found at Hardscape North America are listed below. Only metallic sponsors or companies exhibiting at Hardscape North America are eligible to purchase a non-metallic sponsorship. All current non-metallic sponsors will be given first right of refusal for the next Hardscape North America. Non-metallic sponsors will be recognized in the Show Directory, on the website and on appropriate show signage. Applications will be accepted on a first-come, first-served basis and invoiced within five working days. 50% payment is expected within 30 days of the date on the invoice with balance due July 1, 2022. All items must be approved by Show Management.

BUILD YOUR OWN SPONSORSHIP

MOBILE PUSH NOTIFICATIONS TO ATTENDEES > Reach our audience with app push notifications. This opt-in service keeps our attendees socially involved, even when they don’t have the mobile event app open. Alert buyers to your show specials, new products and more. A great way to drive traffic to your booth. We’re limiting them to three per day, so act now! 2022 HNA SPONSORSHIP OPPORTUNITIES

Company Name

$850 per notification. Choose your day and time. WEDNESDAY

12:00 PM

2:00 PM

4:00 PM

THURSDAY

10:00 AM

12:00 PM

2:00 PM

FRIDAY

9:30 AM

11:30 PM

1:00 PM

Don’t see something that fits your needs or a sponsorship that you do at other shows often? Give us a call and we’d be happy to discuss creating a personalized sponsorship for your company! (888) 580-9960

$750 - $3,500 ENHANCED eBOOTH PACKAGES > Ability to add your logo on the show

floor plan (both mobile app and website)

> Expand your exhibitor listing with videos, product info, and more

> Increase traffic to your booth by

highlighting your booth space on the show floor interactive maps

$1,000 ICPI PRE-SHOW INSTALLER COURSES > Put your Company Message in front of Hardscape Contractors as they complete their 1-2 day installation course at the Hyatt Regency > Company representative to introduce course speaker on day 1 > Company Branded “Sponsored by” Sticker to be placed on course manual for all students of that course > Up to 5 sponsoring Companies > Sponsoring Company responsible for production cost and shipping of branded stickers. > (Item also included as part of the Education Sponsorship)

SAVE $200 AND PURCHASE TWO TIMES FOR $1,500.

2022 HNA SPONSORSHIP OPPORTUNITIES

NON-METALLIC SPONSORSHIPS $1,500

$1,500

$2,500

$1,600

show floor > (1) single-sided vertical column banner (up to 3’x15’) > Feature your Company logo and message to all show attendees > Sign up early and get your choice of the best location > Banner artwork and production cost are the responsibility of the sponsoring company. Banner rigging handled by Show Management.

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$3,500

NORTH WING LOBBY BANNER(S)

> Hang your company 4’x10’ banner(s)

> One (1) Single-sided 5’x15’ banner

that hangs in the North Wing Lobby near the HNA Registration Desk. > Have your company recognized at the first place all show attendees go > A maximum of six positions are available in the lobby area. 5’ x 15’ banner(s) are provided by the sponsoring company at their cost with the approval of artwork by Show Management. Rigging of Signs will be handled by Show Management.

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> Exclusive Opportunity! > Showcase your Company logo on all HNA attendee badges

$3,750 INSTALLER CHAMPIONSHIP TEAM

> Exclusive Opportunity! > Design company branded show bags

> Sponsor a team to compete in the

to be distributed to all HNA show attendees in the registration area of the North Wing Lobby > Company name listed in onsite program as sponsor > Show bags to be purchased and provided by the sponsoring company.

National Installer Championship Competition Event at HNA. See page 6 for further details.

$5,000 NEW!

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SHOW BAGS

HARDSCAPE NOW BANNER(S)

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which will be given to all HNA attendees and exhibitors > Lanyards made available to all show attendees and exhibitors entering through the North Wing Lobby entrances > Lanyards will be purchased and provided by the Sponsoring company

$2,000

inside and around the Hardscape Now Presentation Screen > Visibility to over 1,000 Hardscape Now session attendees over the course of two days > Company Logo and booth number(s) listed on initial and final sponsor slide of each of the six (6) session presentations > Sponsor representative to be recognized during demonstration and introduce demonstration speaker/presenter > A maximum of six positions are available in the Hardscape Now area. Banners are provided by the sponsoring company at their cost with the approval of artwork by Show Management. Rigging of Signs will be handled by Show Management.

$3,000 > Exclusive Opportunity! > Design your company branded lanyards

> Increase your visibility on the HNA

Not ready to sponsor a team, but want to show your support of the competition? Sponsor the Installer Championship Event and receive the following recognition: > Sponsor Collage in Leader board Video > Logo included on Championship Area signs and banners > Logo Recognition in Equip EXPO show directory, event e-blasts and championship website > Recognition during the Awards Ceremony

$2,000

$3,000 HNA COLUMN BANNERS

INSTALLER CHAMPIONSHIP EVENT SPONSORSHIP

> Included in 55,000 brochures > 14,500 Hardscape Magazine inserts > 1 Full page ad (6”x10”) > 2 Ads available

e-blasts, website, presentations and marketing materials > Two complimentary VIP Passes ($458 Value) > Sponsor representative has the opportunity to introduce dealer-focused education session speaker(s). > Sponsors given option to provide company branded item to distribute during dealerfocused sessions (pads of paper, pens, etc.)

the Information Kiosk located in the North Wing Lobby > Company logo on the colorful show floor maps distributed by the kiosk attendants (highlighting sponsors booth location) > Company recognized where attendees go to ask their questions on the show > Sponsor all 3 kiosks and save!

e-blasts, direct mail pieces, website, presentation onsite, press releases and Hardscape Project Award winners’ web page > Company Logo on all onsite HNA Awards Signage > Company representative opportunity to briefly speak at Awards presentation

ATTENDEE BROCHURE AD

> Logo recognition in all Dealer direct mail,

> Company logo featured on header of

> Company logo on all HNA Awards

$2,500 DEALER EDUCATION

HNA INFORMATION KIOSKS

HNA AWARDS

$1,500

NON-METALLIC SPONSORSHIPS

$10,000 HNA AISLE SIGNS

HNA ADVERTISING BUNDLE

> Exclusive Opportunity! > Brand all 8 hanging

> ½ page ad in Attendee Brochure > ¼ page ad in Dealer Direct Mail Piece > One (1) Mobile app push notification (select from available pre-selected times during show hours) > 3 Advertising Opportunities ($1,000 bundled cost savings)

HNA EDUCATION BUNDLE

> Onsite KEC and Hyatt signage for all HNA Education programs: > Hyatt Pre-Show Installer Courses > KEC Education Sessions > KEC - Hardscape Workshops > KEC Hardscape House - Hardscape Now Demos > Sponsors will have the opportunity to introduce speakers and will

aisle signs located in the HNA show floor area > Company logo displayed to all attendees looking at aisle signage to locate exhibitor’s booths > Signage and rigging of signs will be handled by Show Management

receive pre-show and onsite recognition via multiple marketing platforms including print and digital for all above education.

2022 HNA SPONSORSHIP OPPORTUNITIES

HNA SPONSORSHIP FORM 1 Select your sponsorship: METALLIC SPONSORSHIPS

2 Fill in your company information below:

Platinum Sponsor | $10,000 Gold Sponsor | $5,000 Silver Sponsor | 2,500

NON-METALLIC SPONSORSHIPS Build Your Own

INSTALLER CHAMPIONSHIP SPONSORSHIP OPPORTUNITIES

ACT NOW!

SECURE YOUR INSTALLER CHAMPIONSHIP SPONSORSHIP

The HNA National Installer Championship Competition is one of the most energized and well-attended events taking place during show hours! Teams from all over North America compete against each other and the clock to determine who will be named the National Champion.

Enhanced eBooth Packages | $750-$3,500 ICPI Pre-show Courses | $1,000 Course(s) Selected ________

Name Company Phone Fax Email

HNA Awards | $1,500 Installer Championship Event | $1,500 Information Kiosk(s) | $1,500 -$4,000 # of Kiosk(s): _______ HNA Column Banner(s) | $1,600 per banner #

Contact Cell Signature Date

of Banners: ________ Lobby A Banner(s) | $2,000 per banner # of Banners: ________

HNA Installer Championship Sponsorship Team

Event

Sponsorship Amount

$3,750

$1,500

HNA Installer Championship Sponsor Recognition

Team

Event

Sponsor representative able to give brief announcement during competition Prominent inclusion in leaderboard video Sponsor collage in leaderboard video Installer championship area signs, and banners Equip Expo show directory Recognition in e-blasts and website Recognition of sponsors during the awards ceremony

TEAM SPONSORSHIP INCLUDES: Team Competition Registration 3 Trade Show Registration Passes Hotel Accommodations at downtown Louisville Hotel (6 nights)

Hardscape Now Banner(s) | $2,000 per banner # of Banners: ________ HNA Mobile Event App Title Sponsorship $5,000 Diamond Sponsor $2,000

Contribution to Cash Prize Package

Dealer Education | $2,500

Ability to outfit sponsored team in desired branded competition clothing

Attendee Brochure Ad | $2,500

Note: Transportation costs and logistics to and from Louisville for the team to be handled by the sponsoring company separately.

Exclusive HNA Lanyards | $3,000

Logo

2022 HNA SPONSORSHIP OPPORTUNITIES

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12 Team spots are available. Each team must have a sponsor to compete at the National Championship Event. If you need help finding a sponsor, or locating a team, please contact info@hardscapena.com.

3 Submit your form: Fax:

781-639-2477

Email: Cheryl@yoffeexpo.com Mail:

Yoffe Exposition Services LLC PO Box 719 Marblehead, MA 01945

4 Payment: Once Confirmed, you will be invoiced for 50% of the selected sponsorship which is due 30 days after the invoice date. The remaining 50% is due July 1, 2022.

Exclusive HNA Aisle Signs | $10,000

2022 HNA SPONSORSHIP OPPORTUNITIES