EXHIBITOR PROSPECTUS 2023 OCTOBER 18–20 Louisville, KY KENTUCKY EXPOSITION CENTER YOU SHOULD BE HERE TOO! HardscapeNA.com YOUR BUYERS ARE HERE.
“HNA is our biggest revenue producing expo because it allows us to talk directly with business decision makers and begin to build those relationships.” – Kalyn Gairhan, Lumien Lighting Maximize Your HNA Experience > Brand-boosting sponsorships > Unique link to offer your VIP contacts 50% off registration > Digital New Product Showcase to highlight your latest innovations > Access to a comprehensive industry media list and more than 45 media outlets that attend IT ALL HAPPENS HERE. 1 location 2 shows of demos & education 3 days 21 hours to connect face-to-face 20,000+ of your target market attends NETWORK. LEARN. EXPLORE. Your Target Market is Here to:
EXPLORE> 81% of attendees are decision-makers or can recommend products or vendors for purchase. SEE NEW TECHNOLOGY GET LEADS> new products & technology 3 DAYS for outdoor demos where attendees can get hands-on with new products THE #1 REASON TO ATTEND 6 6 6
>
>
82%
62%
of attendees predict that sales for their existing hardscape business will increase in 2023.
>
53%
“We are first time exhibitors at HNA, and I am blown away by the number of vendors and great crowd size. We opened a lot of eyes to our product and sold all our stock on site. We will definitely be back next year!” – Mike Bertelsen, Owner, Cowboy Cauldron Co.
CONNECT. CONNECT. DEMO. SELL.
Unique Experiences & Features to Attract Your Audience
> Dynamic kickoff keynote on Wednesday 6 6 6
Hardscape House: HNA’s outdoor pavilion featuring hands-on exhibits, Installer Championship competitions and the Hardscape Demos
Opportunities to earn Continuing Education Hours via education sessions, installer courses and Hardscape Demos
FREE evening concerts for HNA participants at Fourth Street Live!
of attendees are in a leadership position as CEO, President or Senior Manager.
of attendees are first-time attendees.
EXHIBITOR PROSPECTUS 2023 OCTOBER 18–20 Louisville, KY KENTUCKY EXPOSITION CENTER hardscapena.com Your buyers are here. You should be too. 50 STATES Buyers & Influencers converge here each year from: 54 COUNTRIES Louisville is easy to access by land or air Over 20,000 hotel rooms downtown Fun attractions and lively bar and restaurant scene After-hours networking at concerts and receptions
get the member rate for 2023, an exhibitor must have been a member by October 1, 2022 and be a member in good standing before the contract goes out.
For more information, please contact: To
Outdoor demonstration space
outdoor space:
space
ACT NOW WHILE PRIME SPACE IS STILL AVAILABLE APPLIC A TION FO R SP AC E PLEASE RESERVE SQUARE FEET OF INDOOR EXHIBIT SPACE. Company Address City State Zip Telephone ( ) Fax ( ) Contact name E-mail address Products to be displayed Would you like to receive additional exposure at HNA through sponsorship opportunities? Yes No *Member of BIA ICPI-NCMA NSI OPEI PGMS Booth sizes are based on increments of 10’ x 10’ More than 400 Sq. Ft. 100 – 400 Sq. Ft. ASSOCIATION MEMBER RATE $23.50/Sq. Ft. $24.80/Sq. Ft. NON-MEMBER RATE $25.10/Sq. Ft. $27.60/Sq. Ft. 2023 HNA BOOTH RATES Mail completed forms to: HNA 2023 | P.O. Box 719 | Marblehead, MA 01945-0719 or scan & email: Cheryl@YoffeExpo.com Call Cheryl Kessler at: (781) 639-5202 EXHIBIT HOURS INDOOR OUTDOOR WED, OCT 18 9:00 AM – 12:00 PM Preview for dealers and media only 12:00 – 5:00 PM Open to All Industry Attendees 12:00 – 5:00 PM THUR, OCT 19 9:00 AM – 5:00 PM 9:00 AM – 5:00 PM FRI, OCT 20 9:00 AM – 2:00 PM 9:00 AM – 1:00 PM *Space reserved in/under the Hardscape House barn will be an additional $1.00/Sq. ft Cheryl Kessler, Sales Manager Yoffe Exposition Services, Inc. “HNA is the perfect place to exhibit because we can see everyone in one place. Hardscapers and landscapers are both interested in our products, and this is the one show that brings everyone together.” – Dena Kogler, Probst Inc. P.O. Box 719, Marblehead, MA 01945 Toll Free: (888) 580-9960 | Direct: (781) 639-5202 Fax: (781) 639-2477 | Cheryl@YoffeExpo.com
is available to all exhibiting companies. Rate for
Up to five times your indoor space – $1.50/Sq. Ft. Any additional
in excess of the allotted five times your indoor space – $10.00/Sq. Ft.
P.O. BOX 719 | MARBLEHEAD, MA 01945 WWW.HARDSCAPENA.COM HNA 2022 WAS SOLD OUT! RESERVE YOUR 2023 EXHIBIT SPACE TODAY. Reserve Your Space Today! (888) 580-9960 | Cheryl@YoffeExpo.com