ICPI 2020 Annual Report

Page 16

NEW ICPI WEBSITE

Focused on industry customer needs. The new ICPI website makes

finding the most sought after resources fast and easy from the home page and topic landing pages.

Simplified Journey. Throughout the

website, placement of information, links, and searches encourage exploration. Built-in search filters are particularly helpful for designers and contractors looking for answers among ICPI’s wealth of technical content.

Engaging Content. Auto-start video and compelling images attract interest and spotlight paver industry solutions.

Mobile-First. With more than 70% of

today’s digital audience viewing websites first, if not only, from a mobile device, it was essential to create our new website on a mobile adaptive platform that automatically recognizes and adapts to the device being used.

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