Exhibitor Marketing
Maximize your ROI by planning and publicizing your participation in Hardscape North America – before, during and after the event! This kit is packed with oportunities to help you gain visibility and have a successful tradeshow experience. Please share it with your advertising or public relations department or agency.
Free Promotional Opportunities 3 Paid Promotional Opportunities 4 Sponsorship Opportunities ..................................................................................... 5 Forms – Deadlines............................................................................................... 11 VIP Guest Invites ............................................................................................. 12 Lead Retrieval Products & Order Form............................................................ 13 Press Conference Registration........................................................................ 17 Show Directory Advertising Form .................................................................... 18 Hardscape Magazine Product Showcase 20 Landscape Management Magazine Product Showcase 21 Editorial & Advertising Contacts 22 FOLLOW US ONLINE www.facebook.com/ HardscapeNorthAmerica @HardscapeNA linkedin.com/company/ hardscape-north-america hardscapena #HardscapeNA www.HardscapeNA.com SHOW CONTACTS For information
Bob Yoffe, Show Director 781-639-5200 Bob@YoffeExpo.com Cheryl Kessler, Sales Manager 781-639-5202 Cheryl@YoffeExpo.com Amy Perkins, Show Communications/Media 502-645-4188 Press@HardscapeNA.com
about HNA, please contact:
Free Promotional Opportunities
Registration discount for your customers
See page 12 for details about VIP Guest Invites, an easy-to-use platform you can use to invite your customers to register for the show at a 50% savings. Share the discount via your website, emails and social media.
Listings in show directory & HNA mobile app
Maximize your visibility by adding product categories, your website URL and other contact information. There are also opportunities to upgrade your listing to include show specials, press releases, videos and more.
Leverage the media
Use the list of industry media in this kit to send press releases about new products and invitations to your booth. In addition, email your press materials to press@HardscapeNA.com so we can share them with media who are registered for the show. Zip your files into one folder and save as "CompanyName_Booth#" before sending.
At the show, deliver your materials to the Press Center, located in the South Wing Conference Center, Room B109-110.
Interact on social media by using #HardscapeNA
Connect with the people who are using our hashtag and integrate it into your posts. Be an active participant in conversations about the show.
Utilize our digital assets
Promote your HNA participation in emails, on your web site, social media and other customer communications. Downloadable brochures, logos and news releases are available at www.hardscapena.com/news.
3
PROMOTE YOUR EXHIBIT AND GAIN VISIBILITY WITH THESE FREE TOOLS!
Paid Promotional Opportunities
AFFORDABLE TOOLS TO ENHANCE YOUR EXHIBIT EXPERIENCE
Lead Retrieval
Exhibiting at HNA is an excellent opportunity to meet, interact and capture qualified leads. Use the form on pages 13 to rent Lead Retrieval equipment to make follow up easy when you return to your office.
Sponsorship Opportunities
HNA offers an array of sponsorship opportunities at varying price points that will put your company in the spotlight before and during the show. See page 5.
Press Conferences
Get the media buzzing about your company and increase your visibility beyond the tradeshow floor. Use the form on page 17 to reserve your press conference time ASAP! Space is limited and the prime time slots will quickly be reserved.
Push Notifications
Reach our audience and drive traffic to your booth with push notifications in our new mobile app. Alert buyers to your show specials, new products and more. We're limiting push notifications to three per day. See page 6 for details about how to reserve yours.
Exhibitor Promotional Activities
Exhibitors interested in conducting any type of drawing must notify Show Management via email – Bob@YoffeExpo.com
4
METALLIC SPONSORSHIPS
SPONSOR BENEFITS
PROMOTIONAL ITEMS Company recognition in the attendee brochures (53,000), onsite program (1,500), e-newsletters (10), attendee e-blasts (25), and Attendee Tri-Fold Mailings (33,000). Platinum Sponsors also receive a brief company description in the show directory (10,000 printed)
HNA WEBSITE Included on HNA home page with link.
PRINT ADS Company recognition in HNA full-page ads promoting the trade show.
MEDIA COVERAGE Included in all HNA press releases after March 1 or once confirmed.
SIGNAGE Prominent signage located throughout the pre-function area recognizing company as sponsor. Signage provided by HNA.
HNA SHOW ENTRANCE UNIT Logo recognition on entrance signs.
HNA HIGHLIGHTS Recognized in post-show highlights email to attendees
$10,000 $5,000 $2,500 Platinum Gold Silver
NON-METALLIC SPONSORSHIPS
The traditional marketing opportunities found at Hardscape North America are listed below. Only companies exhibiting at Hardscape North America are eligible to purchase a non-metallic sponsorship. All current non-metallic sponsors will be given first right of refusal for the next Hardscape North America. Non-metallic sponsors will be recognized in the Show Directory, on the website and on appropriate show signage. Applications will be accepted on a first-come, first-served basis and invoiced within five working days. 50% payment is expected within 30 days of the date on the invoice with balance due June 30, 2023.
All items must be approved by Show Management.
$1,000
$150 – $250
NEW PRODUCT SPOTLIGHT
> Showcase your new product(s) being featured at HNA 2023 on the HNA website as well as 2 emails to attendees.
$150 (per product)
FEATURED EXHIBITOR SOCIAL MEDIA POST
> Feature your company as an HNA Exhibitor on the HNA Social Media pages
> The Featured Exhibitor posts will run the last 10 weeks prior to the show
> 2 posts per week available $250 (per exhibitor)
PRE-SHOW INSTALLER COURSES
> Put your Company Message in front of Hardscape Contractors as they complete their 1-2 day installation course at the Hyatt Regency
> Company representative to introduce course speaker on day 1
> Company Branded “Sponsored by” Sticker to be placed on course manual
> Up to 5 sponsoring Companies
> Logo recognition on opening course slide
5 2023 HNA SPONSORSHIP OPPORTUNITIES 3
Company Logo Company Logo Company Name
Company Logo Company Logo Company Name
Company Logo Company Name
Company Logo Company Logo Company Name
HNA MOBILE EVENT APP FOR 2023
ACT NOW!
TITLE APP SPONSORSHIP – EXCLUSIVE!
Sponsor Logo: Splash Page, App Ads in Direct Mail brochures, Multiple Eblasts, On-Site App Promotion and Show Directory.
Sponsor logo in custom sponsor profile
Press Release: Title Sponsorship recognition in the App announcement
Push Notifications to Attendees: One sent a week before Hardscape North America and another sent on Thursday during the show
Rotating Banner Ad: At the bottom of the Navigation Menu. Rotates with other Diamond Sponsor(s) banner(s).
ONE OPPORTUNITY AVAILABLE
DIAMOND APP SPONSORSHIP
Sponsor Logo: Sponsor Profile Page, On-Site App Promotion
Press Release: Title Sponsorship recognition in the App announcement
Push Notifications to Attendees: One sent a week before Hardscape North America and another sent on Thursday during the show
Rotating Banner Ad: At the bottom of the Navigation Menu. Rotates with other Diamond Sponsor(s) and Title App Sponsor
FIVE OPPORTUNITIES AVAILABLE
HNA
TITLE SPONSOR $3,500
MOBILE PUSH NOTIFICATIONS
TO ATTENDEES > Reach your audience with app push notifications. This opt-in service keeps our attendees socially involved, even when they don’t have the mobile event app open. Alert buyers to your show specials, new products and more. A great way to drive traffic to your booth. We’re limiting them to three per day, so act now!
SAVE
HNA
TITLE SPONSOR $3,500
DIAMOND SPONSOR $1,500
$500 per notification. Choose your day and time. WEDNESDAY 12:00 PM 2:00 PM 4:00 PM THURSDAY
PM
6 2023 HNA SPONSORSHIP OPPORTUNITIES 2
THE
HNA MOBILE
SECURE YOUR SPONSORSHIP OF
NEW
APP FOR 2023
9:30
10:00 AM 12:00 PM 2:00 PM FRIDAY
AM 11:00 AM 12:30
$250
AND PURCHASE TWO NOTIFICATIONS FOR $750.
NON-METALLIC SPONSORSHIPS
BUILD YOUR OWN SPONSORSHIP
Don’t see something that fits your needs or a sponsorship that you do at other shows often? Give us a call and we’d be happy to discuss creating a personalized sponsorship for your company! (888) 580-9960
$1,000
HOTEL ROOM KEYS
> Two Hotel Options Available, $1,000 per hotel
> Provide Custom Branded Artwork (Single or Double-sided)
> All hotel guests over the show dates to utilized your branded key cards.
> Artwork, production and shipping costs are the responsibility of the sponsor
$1,500
2023
HNA AWARDS
> Company logo on all HNA Awards e-blasts, direct mail pieces, website, presentation onsite, press releases and Hardscape Project Award winners’ web page
> Company Logo on all onsite HNA Awards Signage
> Company representative opportunity to briefly speak at Awards presentation
INSTALLER CHAMPIONSHIP EVENT SPONSORSHIP
Not ready to sponsor a team, but want to show your support of the competition? Sponsor the Installer Championship Event and receive the following recognition:
> Logo included in leader board video
> Logo included on Championship Area signs
> Logo included in Show Directory, Event e-blasts, onsite attendee guide and championship website
> Recognition during the Awards Ceremony
$1,600
HNA COLUMN BANNERS
> Increase your visibility on the HNA show floor
> (1) single-sided vertical column banner (3’x15’)
> Feature your Company logo and message to all show attendees
> Sign up early and get your choice of the best location
> Banner artwork and production cost are the responsibility of the sponsoring company. Banner rigging handled by Show Management.
ENHANCED eBOOTH PACKAGE
For package options and pricing, contact:
Alex Dennis Exhibitor Engagement Manager adennis@mapyourshow.com$2,000
DEMO BANNER(S)
> Hang your company 4’x10’ banner(s) inside and around the Hardscape Demo Presentation Screen
> Visibility to over 1,000 Hardscape Demo session attendees over the course of three days
> Company Logo and booth number(s) listed on initial and final sponsor slide of each of the six (6) demo presentations
> A maximum of six positions are available in the Hardscape Demo area. Banners are provided by the sponsoring company at their cost with the approval of artwork by Show Management. Rigging of Signs will be handled by Show Management.
NORTH WING LOBBY BANNER(S)
> One (1) single-sided 5’x15’ banner that hangs in the North Wing Lobby near the HNA Registration Desk.
> Have your company recognized at the first place all show attendees go
> A maximum of six positions are available in the lobby area. 5’ x 15’ banner(s) are provided by the sponsoring company at their cost with the approval of artwork by Show Management. Rigging of Signs will be handled by Show Management.
TRADESHOW FLOOR CLING
Increase your visibility on the show floor! Lead people to your booth by creating a directional image, logo and booth #. Each cling is 4’x4’ in diameter and can be square or circle. Maximum of 4 Clings per Exhibitor. Contact Show Management to select your cling location(s).
$2,500 HNA
ATTENDEE BROCHURE AD
> Included in 55,000 brochures
> 14,000 Hardscape Magazine inserts
> 1 Full page ad (6”x10”)
> 2 Ads available
ATTENDEE BADGES –EXCLUSIVE!
> Showcase your Company logo on all HNA attendee badges
7 2023 HNA SPONSORSHIP
4
OPPORTUNITIES
LOUISVILLE, KENTUCKY KENTUCKY EXPOSITION CENTER DEMOLOUISVILLE,KENTUCKY KENTUCKYEXPOSITIONCENTER DEMO $3,000
NON-METALLIC SPONSORSHIPS
$3,000
HNA LANYARDS – EXCLUSIVE!
> Design your company branded lanyards which will be given to all HNA attendees and exhibitors
> Lanyards made available to all show attendees and exhibitors entering through the North Wing Lobby entrances
> Lanyards will be purchased and provided by the Sponsoring company
$3,500
SHOW BAGS – EXCLUSIVE!
> Design company branded show bags to be distributed to all HNA show attendees in the registration area of the North Wing Lobby
> Company name listed in onsite program as sponsor
> Show bags to be purchased and provided by the sponsoring company.
$3,750
INSTALLER CHAMPIONSHIP TEAM
> Sponsor a team to compete in the National Installer Championship Competition Event at HNA. See page 6 for further details.
$5,000
HNA EDUCATION BUNDLE
> Onsite KEC and Hyatt signage for all HNA Education programs:
> Hyatt Pre-Show Installer Courses
> KEC Education Sessions
> KEC - Hardscape Workshops
> KEC - Hardscape Demos
> Sponsors will have the opportunity to introduce speakers and will receive preshow and onsite recognition via multiple marketing platforms including print and digital for all above education.
HNA ADVERTISING BUNDLE
> ½ page ad in Attendee Brochure
> ¼ page ad in Dealer Direct Mail Piece
> One (1) Mobile app push notification (select from available pre-selected times during show hours)
NEW! FEATURED PRODUCT SPONSOR
> Have your product(s) featured at the Hardscape Demos outside in the Hardscape House
> One Featured Product Sponsor per demo session (6 available)
> Representative available to speak with attendees following the demo
> Post-Demo Cliff Notes branded to sponsor
> Sponsor promoted in all demo marketing (website, eblasts, direct mail and onsite signage)
HNA AISLE SIGNS – EXCLUSIVE!
> Brand all 9 hanging aisle signs located in the HNA show floor area
> Company logo displayed to all attendees looking at aisle signage to locate exhibitor’s booths
> Signage and rigging of signs will be handled by Show Management
NEW! HNA BOTTLED WATER – EXCLUSIVE!
> New for 2023 - Feature your Company logo and custom message on the 16.9 fl. oz water bottles that will be distributed to all exhibitors and attendees when they pick up their badge at registration.
> HNA to order and distribute over 5,000 bottles of water onsite
> Bottle messaging to be approved by show management
> Show management to handle logistics to order, ship and distribute the sponsor’s branded water bottles
NEW! HNA BRANDED T-SHIRTS – EXCLUSIVE!
$5,000 $10,000 $15,000
> New for 2023 - Have your company name or logo featured on the new HNA branded screen-printed t-shirts created and distributed onsite at the show
> Sponsor to have the option to host the t-shirt station within their booth
> 3,000 t-shirts to be created and distributed to show attendees over the show dates
COFFEE SPONSORSHIP –EXCLUSIVE!
> Sponsorship will be located in a 30’x30’space in the 30000 aisle
> Minimum of 3 directional signs identifying the sponsor
> HNA will provide sign to be hung over the coffee area
> Artwork, literature, production and shipping costs are the responsibility of the sponsor (including branded cups and/or sleeves)
> Coffee will be served Wednesday, Thursday and Friday mornings
8 2023 HNA
5
SPONSORSHIP OPPORTUNITIES
INSTALLER CHAMPIONSHIP SPONSORSHIP OPPORTUNITIES
SECURE YOUR INSTALLER CHAMPIONSHIP SPONSORSHIP ACT NOW!
The HNA National Installer Championship Competition is one of the most energized and well-attended events taking place during show hours! Teams from all over North America compete against each other and the clock to determine who will be named the National Champion.
TEAM SPONSORSHIP INCLUDES:
> Team Competition Registration
> 3 Trade Show Registration Passes
> Hotel Accommodations at downtown Louisville Hotel (6 nights)
> Contribution to Cash Prize Package
> Ability to outfit sponsored team in desired branded competition clothing
Note: Transportation costs and logistics to and from Louisville for the team to be handled by the sponsoring company separately.
18 Team spots are available. Each team must have a sponsor to compete at the National Championship Event. If you need help finding a sponsor, or locating a team, please contact info@hardscapena.com.
9 2023 HNA SPONSORSHIP OPPORTUNITIES 6
HNA Installer Championship Sponsorship Team Event Sponsorship Amount $3,750 $1,500 HNA Installer Championship Sponsor Recognition Team Event Sponsor representative able to give brief announcement during competition 3 Prominent inclusion in leaderboard video 3 Logo Sponsor collage in leaderboard video 3 Logo 3 Logo Installer championship area signs 3 Logo 3 Logo Equip Expo show directory 3 Logo 3 Logo Recognition in e-blasts and website 3 Logo 3 Logo Recognition of sponsors during the awards ceremony 3 Logo 3
HNA SPONSORSHIP FORM
1
Select your sponsorship:
METALLIC SPONSORSHIPS
Platinum Sponsor | $10,000
Gold Sponsor | $5,000
Silver Sponsor | 2,500
NON-METALLIC SPONSORSHIPS
Build Your Own New Product Spotlight I $150 per product
# of Products: ________
Featured Exhibitor Social Media Post I $250
Mobile App Push Notifications I $500
# of Messages: ________
Pre-show Courses | $1,000
Course(s) Selected ________
Hotel Branded Room Keys I $1,000
Hotel Selected ________
HNA Awards | $1,500
Installer Championship Event | $1,500
HNA Column Banner(s) | $1,600 per banner
# of Banners: ________
Lobby A Banner(s) | $2,000 per banner
# of Banners: ________
Hardscape Demo Banner(s) | $2,000 per banner
# of Banners: ________
HNA Mobile Event App
Exclusive Title Sponsor $3,500
Diamond Sponsor $1,500
Attendee Brochure Ad | $2,500
Exclusive HNA Attendee Badges | $3,000
Exclusive HNA Lanyards | $3,000
Exclusive Show Bags | $3,500
Installer Championship Team Sponsorship | $3,750
NEW! Featured Product Demo Sponsor | $5,000 per demo Demo Selected #: ________
HNA Advertising Bundle | $5,000
HNA Education Bundle | $5,000
Exclusive HNA Aisle Signs | $10,000
Exclusive Bottled Water | $10,000
Exclusive HNA Branded T-Shirts | $10,000
Exclusive Coffee Station I $15,000
2
Fill in your company information below:
3
Submit your form:
Fax: 781-639-2477
Email: Cheryl@yoffeexpo.com
Mail: Yoffe Exposition Services LLC PO Box 719
Marblehead, MA 01945
4
Payment:
Once Confirmed, you will be invoiced for 50% of the selected sponsorships which is due 30 days after the invoice date.
The remaining 50% is due June 30, 2023.
10 2023 HNA SPONSORSHIP OPPORTUNITIES 7 Name Company Phone Fax Email Contact Cell Signature Date
Order Forms & Deadlines
11 VIP Guest Invites ........................................................................................... ASAP Lead Retrieval Products & Order Form........................................ August 18/Sept 4 Press Conference Registration ............................................................... August 25 Show Directory Advertising Form August 25 Magazine Showcases Hardscape Magazine Product Showcase June 9 Landscape Management Product Showcase September 6
VIP Guest Invites provides you with all of the marketing tools needed to effectively promote your presence at HNA.
This is a great way to ensure you connect with as many of your key industr y contacts as possible.
Plus, it’s 100% complimentary!
13 Event Vendor O F F I C I A L QUESTIONS? +1.708.786.5565 EMAIL: exhibitor-support@csireg.com Show Code: HNA23 Early Bird Pricing Ends: 8/18/23 | Advanced Pricing Ends: 9/4/23 Order Online: compusystems.com/order LEAD MANAGEMENT PRODUCTS CATALOG 2023 Hardscape North America 6 Tools to Maximize Your Sales Opportunities 1 Collect leads on and off the show floor 2 Create action codes or survey questions to qualify leads 3 Score leads to identify your hottest prospects 4 Send targeted content to educate and inform prospects 5 Access leads any time 6 Transfer leads to your CRM for quick lead follow-up CompuLEAD ® is the most powerful way to capture sales leads on the trade show floor using your own smartphone or a rented tablet. With six distinct tools to help warm up your sales calls and boost ROI, it’s a marketing plan in an app! Equip Your Team With the Right Tools For the Job
2023 Hardscape North America
Generate Up to 3x
More Sales Leads
M3 is an add-on to the CompuLEAD app that helps you streamline content distribution while creating another channel for your team to capture sales leads on the show floor. When coupled with CompuLEAD, this add-on will help your team generate up to 3 times more leads!
How it works:
1 Upload your electronic content to our secure portal
2 Pick up your “ready-to-go” company-branded signage at our onsite service counter
3 Place signage anywhere in your booth
4 Allow attendees to scan your signage with their smartphone to receive your content
5 Get an organized list of the attendees who scanned your signage in our leads portal
Benefits:
✓ Streamline the distribution of your electronic literature
✓ Collect passive sales leads while your team is busy with other prospects
✓ Self-serve – attendees can scan your signage when they want
✓ No hardware for you to rent
✓ No software for attendees to download
✓ Daily scan details sent to attendees that includes your content and company information
Show Code: HNA23
Early Bird Pricing Ends: 8/18/23 |
Advanced Pricing Ends: 9/4/23
Order Online: compusystems.com/order
QUESTIONS? +1.708.786.5565
EMAIL: exhibitor-support@csireg.com
14 Event Vendor O F F I C I A L
LEAD MANAGEMENT PRODUCTS
CATALOG
LEAD MANAGEMENT PRODUCTS CATALOG
2023 Hardscape North America
Scan badges for full contact details
Capture demographic data
Download app to my own phone
Use app on rented device
Capture leads off the show floor
Capture leads in self-serve mode
Pair with wireless printer*
Qualify leads with action codes/surveys*
Add notes to leads
Send electronic literature*
Export leads in CSV format
Comply with GDPR*
*Additional charges may apply
Show Code: HNA23
Early Bird Pricing Ends: 8/18/23 |
Advanced Pricing Ends: 9/4/23
Order Online: compusystems.com/order
QUESTIONS? +1.708.786.5565
EMAIL: exhibitor-support@csireg.com
15 Event Vendor O F F I C I A L
PRODUCT
COMPARISON CHART CompuLEAD ® App CompuLEAD ® Tablet CompuLEAD ® Kiosk
LEAD MANAGEMENT PRICING CATALOG
2023 Hardscape North America
App 1 User Activation (173A)
Activations (173B)
Packages
CompuLEAD App 3 User Activations (115)
• Download app to 3 of your smart phones or tablets to capture leads at your booth or anywhere else
• Qualify top prospects with custom qualifiers and surveys
• Send prospects up to 5 video links & 15 PDFs for quick email follow-up
M3 Exposure (M3E)
• Download CompuLEAD app to 3 of your smart phones or tablets to capture leads on or off show floor
• Qualify top prospects with custom qualifiers and surveys
• Receive 3 unique M3 QR code signs to place in booth
CompuLEAD Tablet (114)
• One additional app activation for your own mobile device
• Send prospects up to 5 video links & 15 PDFs for quick email follow-up
• Identify top prospects with custom qualifiers and surveys (up to 99 qualifiers & 10 survey questions)
• Delivery, setup and in-booth training
CompuLEAD Kiosk For Stand (175A) or Table Top (275A)
• Kiosk stand, HD touchscreen tablet, kiosk software, integrated barcode scanner, and internet service
• Custom survey questions and digital content delivery system – leave your hard copies at the office
• Delivery, set up, training, and pickup
• Choose between two options preshow: stand or table top.
Show Code: HNA23
Early Bird Pricing Ends: 8/18/23 |
Advanced Pricing Ends: 9/4/23
Order Online: compusystems.com/order
Cancellation/Refund Policy:
By completing this lead retrieval order, you agree to be held liable for the safekeeping and return of the lead retrieval device and its accessories. If the device or Bluetooth printer is damaged, lost, or stolen, a replacement fee of $500 per item will be charged. If the power cord is not returned for any device, a $100 replacement fee will be charged. If the device is not returned within one hour after the show floor closes, a $100 late fee will be assessed. All fees will be charged to the credit card used when placing the order. CompuSystems and atEvent are not liable in the event of any hardware or software malfunction, service interruption, or loss of saved leads. No refunds on the CompuLEAD App once it has been activated. No refunds on all CompuLEAD products within 30 days of the start of the event or after the event begins. Orders canceled before that period are entitled to a full refund less a $100 cancellation fee. If the event dates change, the original event dates will apply to the refund policy.
QUESTIONS? +1.708.786.5565
EMAIL: exhibitor-support@csireg.com
16 Event Vendor O F F I C I A L
8/18/23 EARLY BIRD 9/4/23 ADVANCED STANDARD
$380 $430 $500 + Additional User
$145 $145 $145 CompuLEAD
$505 $545 $595
A-la-Carte
CompuLEAD
Tablet (174A)
$595 $630 $665
$845 $885 $940
$650 $685 $720
$995 $995 $995 Add-ons M3 – In-Booth QR Code Signage (M3a) $99 $99 $99 Wireless Printer For App (287A) or Tablet (187A) – Only pairs to 1 device/app at a time $120 $135 $150 Delivery, Setup and In-Booth Training For App (108) or Tablet (08) $80 $80 $80 Lead Retrieval Product Pick-up For Tablet (09) $80 $80 $80 Custom Qualifiers and Survey Questions (05A) $90 $90 $90 Literature & Videos Delivery (LITE) $90 $90 $90 Insurance For Tablet (INS) $90 $90 $90 Processing Fee = $25
R ES ERVATIO NFORM
Deadline: August 25, 2023
Please email to: cheryl@yoffeexpo.com
Questions: 502-536-7050
Each exhibiting company has the opportunity to hold a press conference in Room B110, which is adjacent to the Press Center, or in your indoor or outdoor booth. The fee to reserve a 20-minute press conference (in any location) is $250. Because we expect high demand, sessions will be limited to 20 minutes. Once confirmed, we will provide payment information.
To avoid time conflicts, the schedule will be coordinated through the Press Office, with only one exhibitor holding a press conference at a time. They will be scheduled on a first-come, first-served basis. Indicate your preferences of time and date by numbering 1, 2 and 3 at the right of the preferred time.
By September 15 confirmations of press conferences and a list of pre-registered press will be emailed to you. In late September, we will send the schedule to the media, but you will also want to issue invitations. It is recommended that you follow up with media a week prior to the show
Please print all information below.
Exhibiting Company
Subject of press conference (Specifics can be added in early September, if necessary)
Wednesday, October 18
Contact Name (for confirmation prior to the show)
Thursday, October 19
Contact Email
Phone ( )
Onsite Contact Name
Onsite Mobile Number
Friday, October 20
- 10:20 am
10:30 - 10:50 am
Preferred Location Room B110
(adjacent to Press Center)
Indoor Booth
Outdoor Booth
The $250 fee applies to all locations.
17
E
P RES S CONFERENC
Octo b er 1 8 –2 0 , 20 2 3 | K entuc k y E x p o s i ti o n Ce n t er | L o ui sv ille, K en t uc k y
9:30 - 9:50 am 10:00 - 10:20 am 10:30 - 10:50 am 11:00 - 11:20 am 11:30 - 11:50 am 12:00 - 12:20 pm
- 12:50 pm
- 1:20 pm 1:30 - 1:50 pm 2:00 - 2:20 pm 2:30 - 2:50 pm 3:00 - 3:20 pm 3:30 - 3:50 pm 4:00 - 4:20 pm 4:30 - 5:00 pm
12:30
1:00
9:30
9:50
10:00
10:20
10:30
10:50
11:20
11:30
11:50
12:20
1:20
1:30
1:50 pm 2:00
2:20 pm 2:30
2:50 pm 3:00
3:20 pm 3:30
3:50 pm 4:00
4:20 pm 4:30
5:00 pm
-
am
-
am
-
am 11:00 -
am
-
am 12:00 -
pm 12:30 - 12:50 pm 1:00 -
pm
-
-
-
-
-
-
-
9:30 - 9:50 am 10:00
The Official Show Directory makes it easy for your exhibit to stand out from the other 750+
exhibitors.
October 17–20, 2023 Kentucky Exposition Center Louisville, KY
DETAILS
Directory Includes Distribution Advertiser Opportunities
• Indoor & demo area maps
• Show and event schedule
• Exhibitor listing and product cross reference
• New and featured products
• At badge pickup
• Emailed in digital format pre-show to 40,000+ contractors and 10,000+ retailers
• Many attendees use the directory all year long as an industry guide
• Full and ½ Page Advertising (rates on back)
• Featured product section, includes a photo or logo and 50-word description for your featured product listing
• Premium exhibitor listing with bold blue font
18 2023 Equip Exposition and Hardscape North America
Company: Name: Phone: Website: Email: Bill To Address: Randall Reilly contact:
Signature:
Date:
2023 Equip Exposition and Hardscape North America
Details
Show Dates: October 17–20, 2023
Orders Due: August 25, 2023
Materials Due: September 1, 2023
50 word description of your featured product
Email product photo and/or logo with a 50 word productdescription to production@totallandscapecare.com
Terms: Net 30
Advertising Options
Order by July 31st 2023 & receive a 15% discount
Cost before July 31st, 2023
Featured Product Section - Advertisers Only
For additional information, contact Pete Austin 205-248-1258 paustin@randallreilly.com
Tess Miller 614-406-5361 tessmiller@randallreilly.com
19
2-Page Spread 16’’ w x 10.75” h + .125” bleed $5,605.75 net $6,590 net Full Page 8’’ w x 10.75’’ h + .125” bleed $3,361.75 net $3,954 net Half Page 7.5’’ w x 5’’ h no bleeds $2,239.75 net $2,634 net
2 HNA Show Issues!
Hardscape Magazine will once again publish 2 HNA issues: our Aug/Sep HNA PreSHOW Issue and Oct/Nov Hardscape North America SHOWCASE.
If you advertise in both issues you receive a n HNA package discount for both issues.
The HNA Pre-SHOW Issue:
Will be polybagged with the HNA brochure, and will include all exhibitor advertisers in our HNA Preview section with a FREE Show Ad (3-3/8”w x 21/4”h).
Will be in readers’ hands from early August to early October, great timing for the late October show.
Will have bonus distribution at the show.
The Hardscape North America SHOWCASE: The issue is a combination Show Preview and Product Catalog with bonus distribution at Hardscape North America AND the EQUIP show in addition to Hardscape Magazine’s nationwide distribution. The Product Catalog is organized by product type to make it very shoppable. Products from all advertisers will be included with color photo, text, your phone and website to draw reader response.
Contact us by June 9th to reserve space. More time for ad materials after that.
20
Hardscape
U.S.
www.HardscapeMagazine.com
Magazine
& Canada 800-785-9782 TomHatlen@HardscapeMagazine.com
Q+A
BUILD VERTICAL FEATURES FASTER
Modular System
5. In what other ways do your products make landscape and lawn care companies profitable?
21 PROFITABLE PRODUCT$ Q+As Call your LM account manager today to secure your PROFITABLE PRODUCT$ Q+A. Bill Roddy Group Publisher broddy@northcoastmedia.net 440-463-7754 Craig MacGregor Associate Publisher cmacgregor@northcoastmedia.net 216-526-5600 Jake Goodman Western Regional Sales Manager jgoodman@northcoastmedia.net 216-533-6942 Chloe Scoular Account Manager cscoular@northcoastmedia.net 440-342-6011 Dan Hannan Eastern Regional Sales Manager dhannan@northcoastmedia.net 216-316-0285 Share your PROFITABLE PRODUCT$ Q+A with 70,000+ qualified buyers in the October 2023 HARDSCAPE NORTH AMERICA Show Issue of Landscape Management. Buy a Full-Page Display Ad, Get A Profitable Product$ Q+A FREE Your PROFITABLE PRODUCT$ Q+A will include up to five questions about how your products make landscape companies more profitable:
do your products save time?
your products
labor?
materials or fuel?
1. How
2. How do
save
3. How do your products save
additional
landscape
4. How do your products help generate
revenue for
companies?
76% of Landscape Management readers say efficiency and saving time, fuel and/or materials is important to their businesses. - Signet Research, August 2021 AD CLOSE: Sept. 6 • AD MATERIALS DUE: Sept. 13 October 2023 SHOW ISSUE of Landscape Management LANDSCAPEMANAGEMENT.NET OCTOBER 2022 112 SPONSORED CONTENT PROFITABLE PRODUCT$ When the project calls for a vertical feature, the U-Cara Modular System lets you build customizable features in hours – not days! How does this product help generate additional revenue for lawn and landscape companies? U-Cara Modular systems are an excellent addition to existing lawn and landscape businesses as they do not require highly trained staff to construct these vertical features. Additionally, these modular systems are in high demand as many clients are the type who are always looking to enhance their outdoor living area with these vertical features. How does this product save on installation time? The U-Cara Modular System saves time in three ways: 1. Planning Because these aluminum frame kits are already fully designed and optimized for the U-Cara fascia panels to fit perfectly, calculations and cutting are minimal. Preset sizes and dimensions help the designer to accurately design the modules into a new or existing landscape project. 2. Assembly Only a few tools are needed: a) drill, b) nut driver and/or wrenches, c) c-clamps, d) 4” grinder with metal cutoff wheel. Most module frames can be constructed in less than 2 hours. Traditional vertical element construction with wall products can take up to a day or two to complete and requires much more experience to install. 3. Transport Frames come packaged in flat boxes which are easily delivered to the job site in the bed of a pickup truck. Once on site, these lightweight modular panels can be carried by hand into even the smallest of backyards and assembled there. How does this product save on materials? Because they are much lighter than traditional vertical features that are constructed with concrete units, the U-Cara Modular system does not have to be constructed on a heavyduty poured concrete pad. Instead, they can be placed on an existing patio or on top of thinner concrete leveling slabs. This reduces excavation, amount of product required, and other materials needed for a traditional outdoor assembly. Are technical skills required to assemble a U-Cara Modular feature? For the average hardscape contractor, the assembly of a U-Cara Modular feature can be learned in about 30 to 45 minutes. This labor-efficient solution will free up more experienced staff to work on other aspects of the project. The simplicity of the U-Cara Modular system removes the risk of costly mistakes. Even if the module is assembled and placed in the wrong spot, you could pick it up and move it to a new location! 1-800-Unilock Unilock.com Instagram.com/Unilock Twitter.com/UnilockLife Facebook.com/Unilock LinkedIn.com/company/Unilock YouTube.com/c/UnilockLtd | TikTok.com/@unilocklife Unilock Auggie Rodriguez Director Training and Development Bruce Walter Contractor Services
with EQUIP INDOOR BOOTH #24016 | OUTDOOR BOOTH #4102D
When the plan calls for pillars, a grill island or any vertical feature, the U-Cara Modular System lets you create customizable features in hours – not days! Simply build the sturdy aluminum frame in any configuration, and clad it with a wide selection of fascia panels. Connect with a local Unilock Territory Manager for personalized support 1-800 -UNILOCK or UNILOCK.COM
Editorial & Advertising Contacts
Pete Austin 205-248-1258 PAustin@RandallReilly.com
Building Products Digest David Koenig 714-486-2735 dkoenig@526mediagroup.com
Casual Living Bill McLoughlin 336-605-1029 bmcloughlin@furnituretoday.com
Construction Business Owner Kathy Wells 205-314-8268 kwells@cahabamedia.com
Diesel Progress Mike Brezonick 262-754-4100 mbrezonick@dieselpub.com
DIY International Rainer Strnad 49-7243-575-207 r.strnad@daehne.de
Facility Maintenance Decisions & Facilitiesnet.com
Dan Hounsell 414-228-7701 dan.hounsell@tradepress.com
Chuck Casey 714-486-2735 ccasey@526mediagroup.com
Jennifer Antonosanti jantonosanti@pbmbrands.com
Van Imbragulio 205-314-8263 vimbragulio@cahabamedia.com
Alister Williams 843 637 4127 alister.williams@khl.com
Marie-Anne Vonstein 49-5407-816-323 vonstein@daehne.de
Brian Terry 414-228-7701 brian.terry@tradepress.com
Fine Gardening 800-309-9193 fg@taunton.com 800-309-8934 fgads@taunton.com
The FocusOn Group Publishers of FocusOn Landscapers & FocusOn Equipment Rentals
Rick Vandekieft 888-538-5833 rickv@thefocusongroup.com
Golf Course Industry Guy Cipriano 216-393-0230 gcipriano@gie.net
Golf Course Management Scott Hollister 785-832-4456 shollister@gcsaa.org
Golf Course Trades Sharon Scott Wilson 931-484-8819 sharon@thetrades.com
Golfdom Seth Jones 785-542-2627
sjones@northcoastmedia.net
Green Industry Pros Sarah Webb swebb@acbusinessmedia.com
Hardscape Magazine Tom Hatlen 800-785-9782
tomhatlen@hardscapemagazine.com
Rick Vandekieft 888-538-5833 rickv@thefocusongroup.com
Russ Warner 216-393-0293 rwarner@gie.net
Matt Brown 785-841-2240 mbrown@gcsaa.org
Marla Carroll 931-484-8819 marla@thetrades.com
Craig MacGregor 216-706-3787 cmacgregor@northcoastmedia.net
Megan Perleberg 920-542-1249 mperleberg@acbusinessmedia.com
Tom Hatlen 800-785-9782 tomhatlen@hardscapemagazine.com
22 Publication Editorial Contact Advertising Contact Official Show Directory (published by Total Landscape Care) Show Directory Deadline: August 31, 2022
your listings using log-in information, which will be provided by Show Management in August.
Submit
Irrigation & Lighting
Landscape Business
Submit
Kyle Brown 330-353-8874 kylebrown@irrigation.org
John Kmitta 763-383-4405 jkmitta@epgmediallc.com
Building Products Digest David Koenig 714-486-2735 dkoenig@526mediagroup.com
Casual Living Bill McLoughlin 336-605-1029 bmcloughlin@furnituretoday.com
Landscape Architect and Specifier News Geoerge Schmok 714-979-5276 gschmok@landscapearchitect.com
Construction Business Owner Kathy Wells 205-314-8268 kwells@cahabamedia.com
Landscape Management
Seth Jones 785-542-2627 sjones@northcoastmedia.net
Diesel Progress Mike Brezonick 262-754-4100 mbrezonick@dieselpub.com
Landscape Trades
DIY International Rainer Strnad 49-7243-575-207 r.strnad@daehne.de
Lawn & Landscape Magazine
Facility Maintenance Decisions & Facilitiesnet.com
Masonry Magazine
Scott Barber 905-875-1805 sbarber@landscapeontario.com
Brian Horn 216-393-0250 bhorn@gie.net
Dan Hounsell 414-228-7701 dan.hounsell@tradepress.com
Dan Kamys 800.536.2225 dkamys@masonrymagazine.com
Pete Austin 205-248-1258 PAustin@RandallReilly.com
Tom Schoen 952-905-3214 tom.schoen@bock-assoc.com
Chris Pelikan (East) 954-964-8676 / cpelikan@epgmediallc.com
Peggy Tupper (Midwest) 763-383-4429 / ptupper@epgmediallc.com
Chuck Casey 714-486-2735 ccasey@526mediagroup.com
Leslie Palmer (West) 763-383-4460 / lpalmer@epgmediallc.com
Jennifer Antonosanti jantonosanti@pbmbrands.com
Clint Phipps 714-979-5276 cphipps@landscapearchitect.com
Van Imbragulio 205-314-8263 vimbragulio@cahabamedia.com
Bill Roddy broddy@northcoastmedia.net 216-706-3758
Alister Williams 843 637 4127 alister.williams@khl.com
Scott Barber 905-875-1805 sbarber@landscapeontario.com
Marie-Anne Vonstein 49-5407-816-323 vonstein@daehne.de
Dave Szy / 216-236-5764 / dszy@gie.net
Brian May / 216-393-0272 / bmay@gie.net
Danny Walsh / 216-393-0320 / dwalsh@gie.net
Tracy Mueller / 216-393-0267 / tmueller@gie.net
Brian Terry 414-228-7701 brian.terry@tradepress.com
Fine Gardening 800-309-9193 fg@taunton.com 800-309-8934 fgads@taunton.com
Dan Kamys 800.536.2225 dkamys@masonrymagazine.com
Modern Contractor Solutions
The FocusOn Group Publishers of FocusOn Landscapers & FocusOn Equipment Rentals
New York Landscape Contractor
Rick Vandekieft 888-538-5833 rickv@thefocusongroup.com
Donna Campbell 205-824-9793 donna@mcsmag.com
Golf Course Industry Guy Cipriano 216-393-0230 gcipriano@gie.net
Jerry Siani 631-734-7359 LandscaperPub@optonline.net
Rick Vandekieft 888-538-5833 rickv@thefocusongroup.com
Randy Moon 205-824-9793 randym@mcsmag.com
Russ Warner 216-393-0293 rwarner@gie.net
Jerry Siani 631-734-7359 LandscaperPub@optonline.net
OEM Off-Highway
Golf Course Management Scott Hollister 785-832-4456 shollister@gcsaa.org
Lori Ditoro 800-538-5544 lditoro@acbusinessmedia.com
Matt Brown 785-841-2240 mbrown@gcsaa.org
Sean Dunphy 800-538-5544 sdunphy@ACBusinessMedia.com
Golf Course Trades Sharon Scott Wilson 931-484-8819 sharon@thetrades.com
Parks & Rec Business
Patio & Hearth Products Report
Christine Schaffran 866-444-4216 editor@northstarpubs.com
Golfdom Seth Jones 785-542-2627 sjones@northcoastmedia.net
Carol Daus 310-792-7448 cdauswrite@socal.rr.com
Marla Carroll 931-484-8819 marla@thetrades.com
Rodney Auth 866-444-4216 rodney@northstarpubs.com
Craig MacGregor 216-706-3787 cmacgregor@northcoastmedia.net
Tony Ramos 310-792-7448 tramos@peninsula-media.com
Pavement Maintenance & Reconstruction
Green Industry Pros Sarah Webb swebb@acbusinessmedia.com
Jessica Lombardo 920-542-1247 jlombardo@acbusinessmedia.com
Megan Perleberg 920-542-1249 mperleberg@acbusinessmedia.com
Amy Schwandt 800-538-5544 aschwandt@ACBusinessMedia.com
Hardscape Magazine
Plastics News
Tom Hatlen 800-785-9782 tomhatlen@hardscapemagazine.com
Don Loepp 313-446-6767 dloepp@crain.com
Tom Hatlen 800-785-9782 tomhatlen@hardscapemagazine.com
Don Loepp 313-446-6767 dloepp@crain.com
23 Publication Editorial Contact Advertising Contact Official Show Directory
by Total Landscape Care) Show Directory Deadline: August 31, 2022
(published
your listings using log-in information, which will be provided by Show Management
August.
in
Submit
Pond Trade Lora Lee Gelles 708-873-1921 loralee@pondtrademag.com
Pro Landscaper USA South Laura Lee 337-852-6318 laura.lee@eljays44.com
Building Products Digest David Koenig 714-486-2735 dkoenig@526mediagroup.com
Retail Merchandiser Libbie Hammond libbie@schofieldpublishing.com
Casual Living Bill McLoughlin 336-605-1029 bmcloughlin@furnituretoday.com
SAE Truck & Off-Highway Engineering Ryan Gehm 724-772-4086 ryan.gehm@sae.org
Construction Business Owner Kathy Wells 205-314-8268 kwells@cahabamedia.com
Stone Update Emerson Schwartzkopf 760-424-2121 emerson@stoneupdate.com
Diesel Progress Mike Brezonick 262-754-4100 mbrezonick@dieselpub.com
Total Landscape Care Jeff Crissey 800-633-5953, Ext. 1730 jcrissey@randallreilly.com
DIY International Rainer Strnad 49-7243-575-207 r.strnad@daehne.de
Turf Christine Menapace 732.842.7433 cmenapace@groupc.com
Facility Maintenance Decisions & Facilitiesnet.com
Turf & Rec
Dan Hounsell 414-228-7701 dan.hounsell@tradepress.com
Mike Jiggens 888-599-2228 mjiggens@annexweb.com
Pete Austin 205-248-1258 PAustin@RandallReilly.com
Lora Lee Gelles 708-873-1921 loralee@pondtrademag.com
Angelique Robb 337-852-6318 angelique.robb@eljays44.com
Chuck Casey 714-486-2735 ccasey@526mediagroup.com
Alasdair Gamble agamble@schofieldpublishing.com
Jennifer Antonosanti jantonosanti@pbmbrands.com
Joe Pramberger 724-772-4086 joe.prambrger@saemediagroup.com
Van Imbragulio 205-314-8263 vimbragulio@cahabamedia.com
Emerson Schwartzkopf 760-424-2121 emerson@stoneupdate.com
Alister Williams 843 637 4127 alister.williams@khl.com
Jeff Cull (800) 633-5953, ext. 1046 jcull@randallreilly.com
Marie-Anne Vonstein 49-5407-816-323 vonstein@daehne.de
Dan Ulrich 303-974-0620 dulrich@groupc.com
Brian Terry 414-228-7701 brian.terry@tradepress.com
Rebecca Lewis 888-599-2228 rlewis@annexbusinessmedia.com
Fine Gardening 800-309-9193 fg@taunton.com 800-309-8934 fgads@taunton.com
Turf's Up Radio
The FocusOn Group Publishers of FocusOn Landscapers & FocusOn Equipment Rentals
Waterproof Magazine
Darren Gruner 561-247-4485 dgruner@turfsupradio.com
Rick Vandekieft 888-538-5833 rickv@thefocusongroup.com
Vanessa Salvia 877-229-9174 vanessa@waterproofmag.com
Golf Course Industry Guy Cipriano 216-393-0230 gcipriano@gie.net
Louisville Media
Golf Course Management Scott Hollister 785-832-4456 shollister@gcsaa.org
Associated Press Business First (Weekly)
502-583-7718 / aplouisville@ap.org
Shea Van Hoy Managing editor svanhoy@bizjournals.com / 502-498-1961
Golf Course Trades Sharon Scott Wilson 931-484-8819 sharon@thetrades.com
Courier-Journal The Lane Report
Mike Trautmann, news director 502-582-4295 / mtrautmann@courier-journal.com
Darren Gruner 561-247-4485 dgruner@turfsupradio.com
Rick Vandekieft 888-538-5833 rickv@thefocusongroup.com
Craig Shorts 877-229-9174 craig@waterproofmag.com
Russ Warner 216-393-0293 rwarner@gie.net
Matt Brown 785-841-2240 mbrown@gcsaa.org
Marla Carroll 931-484-8819 marla@thetrades.com
Scott Utterback, photography 502-582-4623 / sutterback@courier-journal.com / photo@courier-journal.com
Golfdom Seth Jones 785-542-2627 sjones@northcoastmedia.net
Mark Green, Editor 859-244-3561 / markgreen@lanereport.com
Green Industry Pros Sarah Webb swebb@acbusinessmedia.com
WAVE 3-TV (NBC)
WDRB-41 TV (Fox)
Craig MacGregor 216-706-3787 cmacgregor@northcoastmedia.net
Jenelle Schriner, News Director 502-585-2201 / jenelle.shriner@wave3.com, newsrelease@wave3.com
Megan Perleberg 920-542-1249 mperleberg@acbusinessmedia.com
Jennifer Keeney, News Director 502-585-0811 / news@wdrb.com, jkeeney@wdrb.com
Hardscape Magazine Tom Hatlen 800-785-9782 tomhatlen@hardscapemagazine.com
WHAS-11 TV (ABC)
WLKY-32 TV (CBS)
Chris Gegg, News Director 502-582-7220 / cgegg@whas11.com, assign@whas11.com
Tom Hatlen 800-785-9782 tomhatlen@hardscapemagazine.com
Andrea Stahlman, News Director 502-893-7300 / astahlman@hearst.com, newstips@wlky.com
24 Publication Editorial Contact Advertising Contact Official Show Directory (published by Total Landscape Care) Show Directory Deadline: August 31, 2022
your listings using log-in information, which will be provided by Show Management
August.
in
