strategy design digital
WHO IS ICREATE? You name it, we do it. As a full service advertising agency, we offer a combination of creative and technical expertise, so you only have to make one call to get the job done.
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SOME OF OUR CLIENTS
CRICKS
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NAMBOUR
Drive away happy
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design has emotional impact Research shows that an emotional response to an ad has a far greater influence on buyer intention than the ad’s content; by a factor of three to one for television commercials and two to one for print ads.* As a full service advertising agency, we have a strong focus on strategy, service and beautiful design. Regardless of what you throw at us, we will return stunning and creative results. *http://www.acrwebsite.org/search/viewconference-proceedings.aspx?Id=6485
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WE ARE RESULTS DRIVEN AND ACHIEVED A
409% increase in Bluewater’s web enquiry after just 12 months of working with iCreate.
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we create POWERFUL, MEMORABLE CONNECTIONS WITH YOUR CUSTOMERS USING A CREATIVE MIX OF BRANDING, ADVERTISING AND WEB DESIGN.
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OUR SERVICES our creative pursuit is to ensure we deliver results BY BUILDING ON STRATEGIC FOUNDATIONS, WE CREATE UNIQUE AND INFLUENTIAL CAMPAIGNS WITH PUNCH THAT ACHIEVE COMMERCIAL OUTCOMES
BRANDING DESIGN
COLLATERAL DESIGN
DIGITAL, ONLINE + INTERACTIVE
PROPERTY SPECIFIC
-- NAMING
-- E-PUBLICATIONS
-- LOGO DESIGN & VISUAL IDENTITY
-- ANNUAL REPORTS
-- DIGITAL STRATEGY AND CHANNEL PLANNING
-- WAY FINDING SIGNAGE
-- BRAND REFRESH DESIGN
-- CATALOGUES
-- WEBSITE DESIGN & DEVELOPMENT
-- BILLBOARD DESIGN
-- BRAND COLLATERAL & STATIONERY
-- TENDERS/PROPOSALS
-- E-COMMERCE DESIGN & DEVELOPMENT
-- WEBSITE DESIGN
-- INFOGRAPHICS
-- MARKETING/PROMOTIONAL BROCHURES
-- CREATIVE CONCEPT DEVELOPMENT
-- DIRECT MAIL
-- LANDING PAGE DESIGN & DEVELOPMENT (LEAD CAPTURE PAGE)
-- REA & DOMAIN ADVERTISING MEDIA PLACEMENT, BANNER & FLASH ANIMATION
-- WEB MANAGEMENT (HOSTING + DOMAIN NAME)
-- DIRECT MAIL
-- PRESS ADVERTISING
ENVIRONMENTAL -- SALES DISPLAY SUITE SIGNAGE -- BILLBOARD ADVERTISING -- EXHIBITION SIGNAGE
-- PACKAGING
-- SEARCH ENGINE OPTIMISATION (SEO)
-- POINT OF SALE
-- GOOGLE PPC (PAY PER CLICK) ADVERTISING
-- RETAIL MERCHANDISING
-- SALES DISPLAY SUITE SIGNAGE DESIGN
-- ONLINE STRATEGIES SPECIFIC TO THE PROPERTY INDUSTRY WITH A PROVEN TRACK RECORD OF EARNING A HIGH ROI
-- MANAGEMENT & DESIGN
-- COPYWRITING
-- EMAIL MARKETING DESIGN, MANAGEMENT & STRATEGY
-- SIGNAGE AND WAY FINDING
SOCIAL MEDIA MARKETING -- FACEBOOK APPS -- FACEBOOK PROFILE/COVER DESIGN -- TWITTER & YOUTUBE BRANDING -- FLASH ANIMATION
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MEET OUR TEAM
SONIA KEEN
DAV I D J E F F R EY
Founder / Creative Director
Web Development / Digital Strategy Director
Sonia has over 10 years’ experience in design, digital & advertising. Having founded iCreate in 2009 she continues to lead the iCreate team. Passionate about design in every form, from offline to online, and its power to persuade.
David had over 10 years’ experience working in web development and IT before coming to iCreate . Dave heads up development and digital strategy for iCreate, working with clients to develop websites, landing pages, and online marketing campaigns that drive enquiry and meet their business objectives. His experience working with hundreds of businesses helps him create tailored solutions for any situation. When he’s not out and about meeting clients, he loves nothing more than to get his headphones on and get coding.
Through graphic design, advertising, web design and social media, Sonia empowers businesses to bridge the gap between a mediocre presence, and create one that sees their business grow, increase leads and profits.
S I M O N VA N G O O L
BRETT KEEN
Production Manager
Account Manager
Simon is our most recent team member, and has joined us in the position of Production Manager. Simon manages the production including direction of studio staff and liaising with clients on their requirements. Simon’s job is integral to ensuring projects are delivered within the quickest timeframes. With over 14 years’ experience working as GM of advertising agencies, Simon brings a wealth of knowledge and experience to the team.
Brett was the first to join Sonia at iCreate and handles account management. Brett excels at customer service, and his attention to detail paired with a friendly demeanor and great sense of humor has forged scores of loyal customer relationships. Brett is also partway through his Business and Communication degree, and has a gift for copywriting.
LY N TO N F OXC RO F T
VA L E R I O C A S S I M AT I S
Art Director
Senior Web Developer
Lynton has a passion for creativity and over 10 years experience in the design industry. He has worked for some great agencies, before coming to iCreate, and is an outstanding graphic artist. Design is our business, and we hold ourselves to a very high standard. We know any campaign Lynton works on will not only hit the brief, but sparkle with the creative flair that keeps our clients coming back for more.
Val has a degree in Computer Science and Economics and is our lead developer, responsible for building our websites and landing pages. Val has a passion for his craft that has taken our websites to the next level. Val is always up to date with what is happening at the cutting edge, his expertise ensures our sites are built to best practices, are perfectly responsive and lightening fast.
I SA AC E N G L A RT
A N D R E W F L E TC H E R
Web Developer
Graphic Designer
Web developer by day, web developer by night, Isaac has a passion for all things web. Always up to date with the latest tech Isaac can handle anything. With some design in his background he also has a real eye for detail, and aspires for craftsmanship in all things.
Andrew has a rare eye and talent for graphic design. He works closely with Sonia and Lynton to produce the spectacular creative work that iCreate is known for. Andrew gives new meaning to working fast, and he loves to put his headphones on and get in that creative zone.
S T UA R T B L AC K
S I M O N E B E RT S C H I N G E R
IT Specialist / Digital Account Manager
Graphic Designer
So much has changed since Stu started working in IT in the early 2000s. There is so much amazing cloud software out there, and so much of it is free or available for a modest subscription prices. Often consultancy is just hearing about problems or inefficiencies customers are facing and introducing them to the tools that would be the best fit for them.
Simone’s passion for design has driven her to seek out mentors throughout Australia and America. She has worked in the industry for over 10 years, and has designed across multiple media products from Packaging design through to Reponsive Website design. Simone is able to easily adapt and think outside the box to any challenge that gets placed in front of her.
J O R DA N WA L K L E Y
SA R A H S O U T E R - RO B E RT S O N
Web Developer
Graphic Designer
With a keen interest in new technologies, both cutting-edge hardware and emerging software, Jordan was drawn to web development. He has a keen eye for emerging trends and fresh design aesthetics. Jordan is consistently finding ways to develop his skills and refine his knowledge of development, and hopes to be an active part of the local web community.
Sarah has over 13 years experience in the industry and has a passion for on-trend design. Sarah has worked with many clients over her career spanning from larger companies such as FKP, CBRE and Coldwell Banker to small business owners in the retail, medical and beauty sectors. Her speed and attention to detail are a stable part of her expertise, that continues from the conceptual stage right through to the finished product. This makes her an asset to the iCreate team!
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KEY TESTIMONIALS ONCE CLIENTS WORK WITH US, THEY CAN’T GET ENOUGH. THEY TELL US WE’RE HONEST, HARD-WORKING AND EASY TO DEAL WITH.
They are so easy to work with and really go above and beyond I consider them part of the team and look forward to working with them again in the future. ANDREW THOMSON MARKETING MANAGER, CUSTODIAN LAND
iCreate produce powerful creative in line with brief, however, are comfortable challenging direction if they feel there is a better way. ANITA THOMPSON MARKETING MANAGER, BROOKFIELD RESIDENTIAL PROPERTIES (QLD PROJECTS)
I thought they were great and can recommend them 100%.
MELISSA GARCIA MARKETING MANAGER, CITY FERTILITY
SAM PRICE OWNER, TEMPLETON PROPERTY
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I feel so proud of this project. Please extend this thank you note to all your team. Congratulations on an outstanding job.
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BLUEWATER BROOKFIELD RESIDENTIAL PROPERTIES
409% increase in web enquiry.
CASE STUDY
OUR OBJECTIVE WAS TO IMPROVE ON THE PREVIOUS AGENCY’S ADVERTISING STRATEGY AND COLLATERAL RESULTING IN HIGHER RATES OF ENQUIRY.
OBJECTIVE iCreate won the Bluewater account by pitching against a number of competing agencies. Our objective was to improve on the previous agency’s advertising strategy and collateral resulting in higher rates of enquiry.
METHOD iCreate worked with Bluewater’s marketing manager to produce a year of varied campaigns across all media channels. This included TV, direct
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mail, upgraded signage, point of sale material, radio and print. Particular urgent focus was spent on improving digital assets, which were under achieving. We quickly developed a new website, and a series of landing pages targeting different target markets, housing products, and special campaigns.
RESULTS
EDM and PPC activity were directed at these.
• After a year with iCreate, Bluewater’s marketing manager reported significant increases in enquiry across all recorded metrics including a 409% increase in web enquiry.
All realestate.com.au advertising was also reviewed and refreshed.
• At the same time expenditure per enquiry reduced by 43%. • In accordance with these improved metrics, Bluewater recorded much improved sales for the year.
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BREEZE, LITTLE BAY BROOKFIELD RESIDENTIAL
CASE STUDY
11.48 % conversion rate 448 enquires over 2 months Project sold out within a week of launch OBJECTIVE Assist Brookfield with the sale of Breeze, Little Bay Apartment Project.
METHOD iCreate came onboard this project within a few months of its launch to improve the online marketing assets. iCreate complemented existing marketing with a digital campaign including a landing page, EDM, replacement website and PPC (PPC component
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organised by Brookfield marketing across various providers such as realestate.com.au).
RESULTS
Both PPC advertising and the EDM to their database directed interested parties to the landing page.
• This work resulted in 448 enquiries over a 2 month period that helped sell out the 50 apartment project within a week of launch date.
The purpose of landing pages is to distill interested traffic into tangible prospects, that enter the sales team’s funnel. *Behind the scenes this landing page integrates with Brookfield’s Salesforce, to assist the process.
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• This was a great result and PPC was able to be cut with subsequent planned EDM’s to drive further enquiry also no longer necessary.
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property
MARKETING EXPERTS
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PROPERTY MARKETING our claim to fame! WITH A COMBINED 45 YEARS EXPERIENCE WORKING IN THE PROPERTY INDUSTRY, WE ARE THE PROPERTY MARKETING EXPERTS. Property advertising is a beast of its own, it requires a skillset, knowledge and understanding that not just any advertising agency has the ability to undertake. When it comes to marketing for property clients and developers, we are the industry leaders. We are the best. With our specialist knowledge and substantial experience combined with cost effective integrated campaigns, we help marketing professionals reach their audience, drive enquiry and ultimately, make sales.
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OUR STRATEGY
RESEARCH
Strategy is the backbone of a campaign and we believe that understanding the consumer is key. We do this by analysing target markets and competitors. Powered by a deep understanding of property, we explore your consumer’s lifestyle and behaviours and implement these consumer insights to touch and engage.
THE FOUNDATION OF A SUCCESSFUL CAMPAIGN IS EFFECTIVE AUDIENCE TARGETING AND SOLID MEDIA RESEARCH.
In conjunction with our partner and expert property media buyer, Media Suite, we utilise the latest best-inclass research tools, to ensure your creative is right in front of the perfect person, at the perfect time.
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WE FOCUS ON WHAT PROPERTY DEVELOPERS NEED
BRAND DEVELOPMENT »» NAMING »» LOGO DESIGN »» CREATIVE POSITIONING
DIGITAL MEDIA »» »» »» »» »»
WEBSITE LANDING PAGES REA & DOMAIN STATIC / FLASH ADS EMAIL MARKETING DISPLAY BANNER ADS
MEDIA BUYING »» TRUSTED THROUGH OUR PARTNER & SPECIALIST MEDIA BUYER, MEDIA SUITE
MARKETING COLLATERAL »» »» »» »» »» »» »» »» »» »» »» »» »» »»
»» ONLINE ADVERTISING & SEO STRATEGIES THROUGH OUR PARTNER, RELOAD MEDIA
INVESTMENT KITS LIFESTYLE BROCHURES PROJECT PLANS FLOOR PLANS / FLOOR PLATE PLANS SITE PLANS ARTIST IMPRESSIONS LOCATION MAP ILLUSTRATION AERIAL MAPS WITH KEY LOCATIONS STATIONERY; BUSINESS CARDS, LETTERHEADS, EMAIL SIGNATURES ETC. DIRECT MAIL DESIGN & DISTRIBUTION PRESS ADVERTISING LIFESTYLE & INVESTMENT VIDEO LIFESTYLE & LOCAL AREA PHOTOGRAPHY PACKAGING
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SIGNAGE »» »» »» »» »» »»
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BILLBOARDS & HOARDING SALES DISPLAY DESIGN & SALES TRACK DESIGN VEHICLE WRAPS SHOPPING CENTRE DISPLAYS BANNERS & FLAGS PROPERTY SIGNS
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WE’VE HELPED SOME OF AUSTRALIA’S TOP DEVELOPERS
GROW
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WE’VE HELPED SELL
1000 s ’
of land lots, apartments and homes across Australia, each with their own unique selling propositions, target markets and strategies.
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property
PORTFOLIO
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HAMILTON REACH AVANT CARD
DELIVERABLES: AVANTCARD DESIGN - DIRECT MAIL
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KEELSON OWNER’S MANUAL
Your New Neighbourhood
The Keelson River Villas
“Our key objective with these homes was to create contemporary and flexible spaces that make the most of this exceptional location”
Being In A Body Corporate
Sue Carr
Looking After Your Home
The Keelson inspires a new standard of refined riverfront living. Each one is a retreat, a solace, a welcome escape. They are the first of their kind in Hamilton.
Moving in Guide
Exclusive as it is rare, The Keelson is a collection of 12 River Villas that exemplify effortless and refined living on the banks of the Brisbane River.
Your New Being Inin AFacilities Moving Guide Looking After Sustainability At Home Common Apartment Services General Maintenance Neighbourhood BodyHome Corporate Your Director, Carr Design Group
Common Facilities
Apartment Services General Maintenance
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DELIVERABLES: HARD CASE HAND BOUND OWNERS MANUAL, DESIGNED AND PRINT MANAGED
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Sustainability At Home
The Keelson
HAMILTON REACH RENT CAMPAIGN
DELIVERABLES: RENTAL CAMPAIGN - DIRECT MAIL
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YUNGABA KANGAROO POINT
DELIVERABLES: BILLBOARD ADVERTISING, IN DISPLAY GRAPHICS, REALESTATE.COM.AU ADVERTISING
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THE RISE PARK RIDGE
DELIVERABLES: LOGO DESIGN, EDM
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THE RISE PARK RIDGE
DELIVERABLES: BROCHURE DESIGN
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PARAGON OLIVER HUME
DELIVERABLES: BRANDING STRATEGY - BROCHURE
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METRO CORPORATE BROCHURE
DELIVERABLES: CORPORATE BROCHURE DESIGN
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METRO CASINO TOWERS
DELIVERABLES: FULL SALES BROCHURE KIT, BROCHURES, WEBSITES
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PROJECT BRANDING
DELIVERABLES: ESTABLISH BRAND DIRECTION FOR 3 X LAND DEVELOPMENT PROJECTS
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ALTITUDE BRANDING & BROCHURE DESIGN
DELIVERABLES: BRAND DEVELOPMENT AND PRINT MATERIAL
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AZURE THE RESIDENCES
T H E
C A R I N D A L E
R E S I D E N C E S
R E S I D E N C E S
C A R I N D A L E
T H E
ARCHITECTURAL ELOQUENCE
w
ith its modernist and striking articulation and intelligent planning,
The Residences’ melding of verdant surrounds and sophisticated built forms creates a unique environment, discretely positioned to magnify the sense of privacy. A materials palette that has resonances with classic architectural styles fused with the multiple variations in individual home
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design generates an aesthetic that is both exceptional and harmonious. With five different floorplans to choose from, and an interior palette of elegant and sumptuous finishes and textures, these homes will enhance the quality of your own unique interior style. Expansive lightfilled living areas and gourmet spacious kitchens with stone benchtops and stainless steel European appliances flow through to landscaped outdoor entertaining areas. The functional is also imbued with beauty, with exceptionally-crafted cabinetry and bathrooms featuring exquisite fittings, handcrafted vanity tables and stone benchtops.
DELIVERABLES: ESTABLISH BRAND DIRECTION, SALES BROCHURE, WEBSITE AND OUTDOOR
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AZURE ANCASSA
C A
N
N
O N
H
I
L
L
DELIVERABLES: ESTABLISH BRAND DIRECTION, SALES BROCHURE, WEBSITE AND OUTDOOR
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AZURE PORTAVILLA
M U R A R R I E
DELIVERABLES: ESTABLISH BRAND DIRECTION, SALES BROCHURE, WEBSITE AND OUTDOOR
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AZURE THE GROVE
R I C H L A N D S
DELIVERABLES: ESTABLISH BRAND DIRECTION, SALES BROCHURE, WEBSITE AND OUTDOOR
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PARTNERS IN PROPERTY VIDORRA
vidorralife.com.au
DELIVERABLES: MARKETING STRATEGY, BRAND DESIGN, PRINT MATERIAL, WEBSITE, SALES AGENT KIT, SALES SUITE
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AUSBUILD ESPERANCE iCreate was engaged by Ausbuild to establish the branding for esperance. Their flagship project in Thornlands, Queensland.
DELIVERABLES: BRAND DEVELOPMENT
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SKYRING GASWORKS NEWSTEAD iCreate was engaged by Tom Dooley Developments, to be the agency to help them sell out of their Skyring project in record time.
DELIVERABLES: BRAND DESIGN, AGENT SALES KIT, FENCE HOARDING, PRESS ADVERTISEMENTS, EDMs
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CONNECT MY PROPERTY
DELIVERABLES: SALES BOOK FOR CONNECT MY PROPERTY
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REMAX ADVANTAGE HIGHPOINT
DELIVERABLES: BRAND DEVELOPMENT, EMAIL MARKETING, BROCHURE
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REAL PROPERTY CONSULTANTS AGAVILLA
DELIVERABLES: BRAND DEVELOP,MENT, SALES BROCHURE, EMAIL MARKETING, PPC ADS, PRESS ADS
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QM PROPERTIES CORDE
DELIVERABLES: BRAND DEVELOPMENT, PROJECT BROCHURE, EMAIL MARKETING, ON SITE FENCE HOARDING
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PROPERTY SOLUTIONS VIVIR
DELIVERABLES: A5 FLYER, REA ADVERTISING, PULLUP BANNER, SUPERSITE BILLBOARD
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PROPERTY SOLUTIONS ILLUMINA
DELIVERABLES: AGENT KIT FOR PROPERTY SOLUTIONS ILLUMINA
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PEET FLAGSTONE
DELIVERABLES: EDM, REA CREATIVES, LANDING PAGE, SOCIAL MEDIA MARKETING
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PEET RIVERBANK
DELIVERABLES: EDM, REA CREATIVES, SOCIAL MEDIA MARKETING, LANDING PAGE
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PEET SPRING MOUNTAIN
DELIVERABLES: REA CREATIVE, LANDING PAGE
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PARTNERS IN PROPERTY VIDORRA
DELIVERABLES: BRAND CREATIVE, BROCHURE, EDM, FLYER, SALES DIPLAY
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MACWELL PROPERTY MANAGEMENT
DELIVERABLES: BRAND CREATIVE, BROCHURE, BUSINESS CARDS
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TOM DOOLEY DEVELOPMENTS GASWORKS RESIDENCES
DELIVERABLES: BRAND CREATIVE, BROCHURE, LOGO, LANDING PAGE, FULL PAGE PRESS AD
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URBANE HOMES
DELIVERABLES: BRAND CREATIVE, STYLE GUIDE, PULL UP BANNER, HOUSE BROCHURE TEMPLATES
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INNOVATION PARKWAY LOT 29
DELIVERABLES: BRAND CREATIVE, AERIAL PHOTOGRAPHY, BROCHURE, LOGO DESIGN, LOCAL PHOTOGRAPHY, COPYWRITING
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LET’S TALK Now you know a bit about us, it’s over to you! Call us on 07 3157 1108 or drop us an email to find out how we can create a powerful presence for your business. We look forward to the prospect of working with you.
07 3157 1108 info@icreatesolutions.com.au | icreateadvertising.com.au 2/75 Cambridge Parade, Manly Qld 4179
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