2018 THE BUSINESS OF WEDDING
THE LANDSCAPE
When I got into the business of weddings in the year 2000, it was still considered to be a business of tent walas and halwais. Most of the event management companies used to look down upon wedding events considering them to be below a respectable level of eminence. But today the whole scenario has changed and the business of weddings sits on top of the highland and accounts for the largest chunk of the events business across the country. And it would not be out of place to mention that even the positioning of a wedding planner has moved significant rungs on the charts of respectability. It is now a market place that has been prudently studied by most of the Big 4’s and leading business organisations like FICCI, CII et al. It is now a business, which is generating reports of significant influence and unimaginable mathematics.
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