The importance of representation in design. Is representation a medium or a product? The designer enters the world of total communication, where the totality of object, image, text, concept and context constitutes the final product, presaging the possibility of a circular pattern, of an exchange of roles between designer, publishers, curators, auctionists and manufacturers. In this circularity of roles, the representation constitutes not only the final product, but also the fuel that powers the system.
