January 2015 Line Rider

Official Publication

January 2015

ICA Issue

– 101st Annual Convention Coverage – Winterize Your Bull – State Lands Comment Period Extended

ICA Line Rider, January 2015

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ICA Line Rider, January 2015

” t s r i F s e m o “Quality C

March 16, 2015 • 1 p.m. at the ranch near Parma, Idaho

SELLing:

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Yearling, Fall & Two-year-old Angus & Hereford Bulls

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BW: +2.9 WW: +53 YW: +94 Milk: +21 Marb: +.11 RE: +.38 $W: +34.89 $F: +49.86 $G: +11.50 $B: +104.53

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info@malsonangus.com www.malsonangus.com ICA Line Rider, January 2015

Mark & Carla Malson & Family 2901 SW 9th Ave. Parma, ID 83660 Mark (208) 739-1059 Josh (208) 739-0725 Joe (208) 550-7251 1

January 2015 ICA Issue

F E AT U R E S

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20 Bull Sale Calendar 101st ICA Convention and Trade Show Coverage

22 24 26 28 30 30 32 33 34 35 38 40

Convention Summary and Board of Directors Photos, Sponsors and Trade Show Exhibitors “I’m Farming and I Grow It”—Greg Peterson Grass Futurity Results The World of Market Politics—Kent Bacas Bringing the Market Home-—Ryan Smith Keeping Profits in Your Own Hands—G.K. Mangelson Not Your Grandad’s Industry—Scott Bedke Cattlemen’s College Auction Donors and Buyers ICA Friend of the Industry Winner Students Stay Connected to Industry through SICA

36 Winterize Your Bull UI Beef Extension Specialist John B. Hall offers tips to keep herd bulls productive through the winter and ready for the breeding season.

NEWS 36

ABOUT THIS ISSUE We kick off the new year with complete coverage of the 2014 Convention, along with a feature about managing bulls through the winter.

You’ll find monthly columns, as well as a new column exploring the history of the association. It’s also bull sale season so check out your many options for purchasing new Photo by Maggie Malson, ICA Publisher genetics this year.

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18 South Mountain Ranch Donates Heifer to Fight to Preserve the West 44 NCBA and PLC Issue Joint Statement on Senate Passage of Funding Bill

MONTHLY COLUMNS President’s Perspective.......................................................................................... 4 Executive Message................................................................................................. 6 Natural Resources.................................................................................................. 8 Feeder Focus........................................................................................................ 10 Idaho Beef Checkoff News................................................................................. 12 Through the Years................................................................................................ 14 NewsMakers......................................................................................................... 16 ICA Membership................................................................................................. 47 Breeder & Service Guide...............................................................................46-47

“Like” us on Facebook www.facebook.com/IdahoCattleAssociation

ICA Line Rider, January 2015

FlaxLic: The Block Everyone’s Talking About Here’s What They’re Saying

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PRESIDENT’S PERSPECTIVE 4

Together We Can Make a Difference

by Carl Lufkin, President

ICA Board of Directors President Carl Lufkin............................... (Leadore) 208-768-2480 President-Elect Laurie Lickley..........................(Jerome) 208-420-7974 Vice President Jerald Raymond.........................(Menan) 208-317-8777 Immediate Past President Jared Brackett......................... (Rogerson) 208-731-0776 Cattlewomen Council Chair Robin Lufkin............................ (Leadore) 208-768-2480

A

new year always brings me a feeling of hope, a chance to correct our failures and build on our successes of the past. What an exciting time we live in! We are seeing things every day in all segments of agriculture I never dreamed possible. All of my life, if you wanted to be in the cattle business and survive in the industry, you had to be very frugal and prudent, watching what you spent. Oh yeah, and it also helped if your wife went to town and got a job.

Today, this business is a new deal—you can actually pay your bills. A young man can actually look at his business and say, ‘not only is this something I love to do, but I can also make a decent living doing it.’ How exciting is that? It is exciting to have a product that is appealing and popular. It is exciting to produce something the public finds on the menu and orders regardless of price. It is wonderful to be raising a product society wants; something they search out at the grocery store, plan to cook for dinner, or craves when out to eat at a restaurant. We can do this because we have a product that tastes dang good and it is dang good for you, too.

The past year or so has been good to us, but with all of the good things happening in this business we also have many challenges. One of the big challenges is public land grazing. I hear other ranchers saying the future of grazing on public lands is questionable. We have the BLM trying to reinvent permit renewal. The Forest Service is writing a new and, quite frankly, really scary grazing plan for 2015, and the state lands want to maximize the return on the endowment. And yes, they want a lot more money!

How do we deal with these issues? I think we need to stay engaged, be progressive, assertive, and refuse lie down to any of the demands of these agencies. We have a lot to offer. It is a proven fact that plant communities of the dry, arid west “If each of us recruited one need disturbance for plant health. more member this year, our Yes, God created cloven hooved animals for a reason. Grazing in voice—which started out as moderation can improve plant a whisper 100 years ago— health, reduce fine fuels that cause will become a roar.” and spread wildfires, and enhance habitat for all species. Yes, we in the ranching community are the true and oldest environmentalists. We are the ones who keep the resourse healthy and productive, and we have been doing just that for more than 100 years.

So how do we fight this fight? How do we tell our story? How do we fight those radical fringe groups who have a lot of money and no common sense? We band together. I would like to issue a challenge to each and every member of the Idaho Cattle Association to go out and recruit one member. Even if they are not in the cattle business; they still benefit from our industry. We defend a lot of private property and rural lifestyle issues. We have 900 members. That is just over one-tenth of all the cattle producers in the state. If each of us recruited one more member this year, think what that would do for our organization. Alone we are nothing, but together we can make a difference. Together we can achieve more. If each of us recruited one more member this year, our voice—which started out as a whisper 100 years ago—will become a roar.

Cow-Calf Council Chair Scott Kesl...................................(Tendoy) 208-940-0098 Feeder Council Chair Aron Bennett.................... (Grand View) 208-850-2363 Purebred Council Chair Tucker Shaw............................ (Caldwell) 208-445-1678 Treasurer Matt Duckett........................... (Caldwell) 208-230-5650 District 1 Brad Higgins......................(Cottonwood) 208-507-0989 Linda Rider.................... (Coeur d’Alene) 208-667-3373 District 2 Ramona Ridley....................... (Caldwell) 208-455-4868 Ron Ford..............................(Cambridge) 208-550-0666 District 3 Kurt Mason.............................(Kimberly) 208-731-2691 Dawn Anderson...................... (Gooding) 208-280-1505 District 4 Scott Rigby............................... (Rexburg) 208-356-6808 Jay Smith...................................(Carmen) 208-940-1020 District 5 Ken Eliason............................ (Holbrook) 208-698-3341 Tim Willie................................... (Malad) 208-766-3327 Allied Industry Representative Kelton Spain.................. (New Plymouth) 208-859-8798 CattleWomen Board Representative Megan Satterwhite................. (Rogerson) 208-420-6795 Directors at Large Marshall Jensen.............................(Boise) 208-243-0727 Marty Gill................................... (Parma) 208-890-3805

ICA Line Rider, January 2015

ICA Line Rider, January 2015

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EXECUTIVE MESSAGE

Keep Thriving

by Wyatt Prescott Executive Vice President

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015 marks the 100th anniversary of the Idaho Cattle Association—or at least the formality of incorporating the organization. Regardless of formalities, the fact is, Idaho cattlemen have united to influence issues and statewide decisions that affect the entire industry for well over 100 years. It is only fitting that we, as an industry, come together to celebrate this achievement and the progress we have made during the last century.

Now, I’m not writing this article as a shameless attempt to request your attendance at ICA’s Centennial celebration in Boise this July . . . but come to think of it, I still would like to see each of you there. No, I simply want to remind you of this milestone so we could look forward to 2015 and the next 100 years.

Last fall, a friend of mine explained to me they were focusing on the acquisition of private lands because as an industry, “we can realistically only expect to stay on public lands for another 20 years.” He was fully committed to the inevitability that eventually multiple use will be abandoned due to anti-grazing activists and the agencies that pander to such groups. As I have dedicated the last few years of my life to making sure this doesn’t happen, I don’t retain quite “... the fact is, Idaho cattlemen have such a short or dreary united to influence issues and statewide outlook. Although at the rate the battles are decisions that affect the entire industry being waged against for well over 100 years.” us, I can certainly understand my friend’s perspective.

Furthermore, issues are not simply delegated to a sole topic across our industry, so I could assume that others have this concern about various aspects of our production.

Without adopting it as my own, I shared this sentiment with my family in a defeated tone. With a certain bias in the initial parental response, they reminded me of my job, “That’s why we have you; to ensure that doesn’t happen.” Then they elaborated, “That was said 20 years ago too, and 20 years before that, yet we are still here.” Suppose that 100 years ago, our predecessors were concerned about some of the very same issues we are today—or at least the same end result. Yet they stood up to those challenges, and had they not, most of us may not be here now.

As I reflect on the sage counsel I received, I am filled with a boost of confidence in our ability to maintain our course. After all, I really did pursue this trade, not just to keep you in business, but to keep my own business viable, and to do my part in ensuring that my son, Augustus, has the opportunity to pursue a future in the cattle business as well. I suppose, if we were all to concede to despair and defeat as my friend had that day, then his prophecy would ring true. But I can’t buy into that mindset, and as a member of Idaho Cattle Association, neither can you. Not if you want your grandchildren and great-grandchildren to celebrate two centuries of Idaho’s cattle industry. The fact is, the only reason we are all still here is because this organization— and its counterparts—have existed for more than ten decades.

As we carve out our resolutions this year, let us remember what it takes to keep an industry thriving for more than a century. It takes every one of us, and it takes your neighbor who doesn’t belong. But most of all it just takes each of us to have the confidence to whether the fight and the faith to realize victories.

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January 2015 ICA Issue

The Line Rider is the official magazine of the Idaho Cattle Association. It is published 11 times/year, in January, February, March, April/May, June, July, August, September, October, November and December.

ICA Office

2120 Airport Way, P.O. Box 15397 Boise, ID 83715 Phone: 208-343-1615 info@idahocattle.org www.idahocattle.org www.facebook.com/IdahoCattleAssociation www.twitter.com/IdahoCattle www.instagram.com/idcattle Executive Vice President Wyatt Prescott, wyatt@idahocattle.org Communications Director & Feeder Coordinator Britany Hurst, britany@idahocattle.org Membership and Production Manager Dawn Schooley, dawn@idahocattle.org Administrative Assistant Michelle Johnson, michelle@idahocattle.org Policy Director Karen Williams, karen@idahocattle.org 208-866-6438 Publisher/Editor Maggie Malson, maggiejomalson@mac.com 3100 Elmore Road Parma, ID 83660 208-674-1283 •208-739-2265 Advertising Sales JoAnn Behrends 208-989-5022 cell joannbehrends@gmail.com Jan Ford 800-693-8048 jford17879@aol.com Member Advertising Rates 4-color: Back cover $785; IFC: $775; IBC: $759; 4-color: 1 page $455; 2/3 page $399; 1/2 page $309; 1/3 page $235; 1/4 page $175; 1/8 page $129; Insert $525 B/W: 1 page $355; 2/3 page $299; 1/2 page $235; 1/3 page $185; 1/4 page $125; 1/8 page $79; Breeders’ or Service Guide $720Color $567-BW (9 issues) Rates apply to ICA members only. Nonmembers and national rates available upon request. Ad deadline is first of the month preceding publication.

ICA Line Rider, January 2015

ICA Line Rider, January 2015

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NATURAL RESOURCES

What to Expect from 2015

by Karen Williams, Natural Resources Policy Director

T

he entrance of a new year brings a sense of renewal and with it the optimistic hope of improving in some way upon the events of its predecessor, along with anticipation of the unknown. This rings true for me personally, and in terms of the industry there are several events to anticipate in 2015 that will affect your livelihood, for both better and worse. First and foremost, we can all hope that the cattle market remains strong and that our business remains viable. In addition to that, there are several natural resource-related issues that I expect to make headlines this year. Although I’ll be the first to admit that I don’t have the advantage of a crystal ball, the following issues will most likely be on your mind at some point throughout the year ahead of us.

Sage Grouse Up until December, the proposed sage grouse listing was keyed up to be the biggest issue of our year—if not our generation— thanks to a court-ordered September 2015 Endangered Species Act listing decision deadline. But then, Congress thankfully intervened and included an extension of the listing deadline in the FY 2015 omnibus spending bill. This bill not only prohibited funding for the U.S. Fish and Wildlife Service to list the sage grouse, but also provided additional funding to help with conservation efforts, which will help prevent a future listing. This extension is a critical move that will enable the state’s conservation plans to be put into place and prove that adequate conservation mechanisms are working to preclude the need to list the species. In 2015, we expect to see the finalization of Idaho’s state sage grouse strategy as the BLM incorporates our plan into their sage grouse planning efforts.

State Lands Grazing Rates Given the dialogue ICA had with the Idaho Department of Lands (IDL) in 2014, we had anticipated that IDL would propose some sort of state grazing fee increase, and were prepared to accept a small, justifiable increase. However, when IDL released their draft Grazing Business Plan last November, we were shocked to see a proposal for steep increases in the grazing rate and a drastically different grazing fee structure based solely on reported private grazing lease rates. In 2015, ICA will aggressively refute the inaccuracies in the draft plan and will attempt to continue to reach out to IDL to encourage them to work with representatives of the grazing industry through a work group process to reach resolution to this issue, rather than through the top-down approach, with little regard for the public input used in 2014.

Monument Designations Will it happen? When? Can it be prevented? These are questions we have been asking ourselves for more than a year now. Will 2015

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be the year that President Obama abuses the authority granted to him in the Antiquities Act by issuing a monument designation in the Boulder White Clouds or in the Yellowstone Caldera?

Unfortunately, the answers to these questions are hard to find. ICA will continue to support the locally affected ranchers in their efforts, and will continue to voice strong opposition to any unilateral monument designation. Because of the high likelihood of a Boulder White Clouds designation, we may see Congressman Simpson resurface his Central Idaho Economic Development and Recreation Act (CIEDRA) wilderness bill in an effort to stave off a unilateral designation. We will work closely with Congressman Simpson and with the local ranchers to ensure that grazing rights are protected and promoted through any action that happens.

Owyhee 68 One thing is for certain: we will still be talking about Owyhee 68 in 2015. Although our litigation efforts began in 2013, we are still only at the beginning stages of the court process, which unfortunately could drag on for years. No matter the cost, the cause is certainly just. We, as an industry, cannot sit by and allow public lands grazing rights to be arbitrarily reduced by half across nearly an entire county. You will continue to see updates about our Owyhee 68 efforts, and we will necessarily continue our rigorous fundraising efforts. Thank you to the many, many people in our industry throughout the state who have so generously contributed to help our Owyhee county neighbors stay in business.

Congressional Activity Whether or not you were celebrating on the night of Nov. 4, 2014, as election results were reported, the national elections were certainly meaningful. With a Republican-controlled U.S. House and Senate, we expect to see movement on many pieces of legislation important to our industry that have stalled over the past few years with a divided Congress. Central to these bills is the Equal Access to Justice Act which, if enacted, would limit the taxpayer funds that would be paid out to reimburse the legal expenses of extremist environmental groups. Another important bill that might see final passage is the Grazing Improvement Act, which would greatly streamline the grazing permit renewal process and thereby limit the paralysis by analysis system we currently live under.

Given this list, 2015 promises to be an exciting year for Idaho ranchers. We appreciate your involvement in our association and your support of our efforts to protect Idaho’s cattle industry this year and for years to come.

ICA Line Rider, January 2015

Selling: 150 Bulls, 50 Heifers Angus, SimAngusTM, Simmental Call and ask about our “Bull Chit� program.

www.trinityfarms.info Marty Ropp 406-581-7835 www.alliedgeneticresources.com

ICA Line Rider, January 2015

Video clips will be available for viewing mid-February via our website or LiveAuctions.TV where you can also sign up to bid.

The Hottest Brand in the West

Robb & Debbie Forman 509-201-0775 Mike & Paulette Forman 509-968-4800

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FEEDER FOCUS

Hedging with Options

guest article by Tyler Lund, Futures West

2

014 was a record-breaking year for the cattle industry. With the net cost. The trade-offs are limits in the protection and/or the the cow herd at its lowest level in more than 50 years, the potential for margin calls. calf crop remains at reduced levels. Combine that with improved When puts are sold to collect premium, a hedger is giving pasture conditions leading to heifer retention and herd rebuilding, someone else the right to sell the underlying market, which and the chase was on for the available supply of feeder cattle. This effectively obligates them to be long below that strike. The most led to record prices for feeders and record breakevens for live cattle. common form of this strategy is a put spread in which the price of In addition to decreased cattle supplies, demand remained robust a put is partially offset by selling a lower strike put. The producer is and led to record high live cattle prices. protected when the futures market falls below the first strike. But Although the rally was led by the cash market and the basis when the futures market falls below the lower strike price, both remained positive, the futures market also rallied to record levels. puts are in the money and they counterbalance one another so there With these all-time highs, volatility increased to records as well. In is no longer price protection. This strategy is effective when the this environment of large capital requirements and volatility, risk market is perceived to be near the low end of its range. management becomes more important than ever.

When hedgers sells calls to collect premium, they become short Futures hedges are still very efficient and easy to manage if the futures rally above the strike level as they’re obligated to instruments to reduce price risk. However, margin calls can grant the call buyer the right to buy the futures. Generally puts require a lot of capital and become restrictive to operations. Many are financed by selling calls above the market creating a “window” producers have been looking for alternative strategies that protect between the strikes. Within this range, both the puts and the calls against price risk without the capital intensive needs of futures. are out of the money and there is no price protection. If the market Options can be a good breaks below the put strike, alternative in this environment. “Hedging with options can be a little the right to be short protects As with futures, a hedger the producer. If the market complicated and intimidating at first but the who uses options is still rallies above the call strike, advantages of a customizable hedge that swapping price risk for basis the obligation to be short caps risk so it is still very important protects while allowing for additional upside the upside participation. This to understand your basis strategy works well in markets can be extremely valuable in the livestock situation. that are expected to stay range markets of today.”

Put options are the “right” bound. versus the “obligation” to sell All producers have the underlying futures at a certain level…the strike price. They different hedging objectives, risk profiles and capital situations. provide downside protection in falling markets, but do not limit Another advantage of hedging with options is the nearly endless upside potential when markets rally. Additionally, options are paid combinations of buying/selling put/calls of different strikes to for up front so the maximum loss is known as the hedge is placed customize a strategy. Different approaches can be structured to and there will be no margin calls. This type of protection is good for protect breakevens, buy disaster protection or simply protect producers that risk loss of value in a declining market but want to without risk of margin calls. participate as the market rallies.

Hedging with options can be a little complicated and Options can also be used to protect to the upside. A feedlot that intimidating at first, but the advantages of a customizable hedge knows it will need to buy feeder cattle to place in their yard in the that protects while allowing for additional upside can be extremely future is effectively short the market with risk of prices increasing valuable in the livestock markets of today. before that physical purchase is made. Call options can be used as a Tyler Lund, owner hedge in this situation. of Futures West Calls are the “right” to buy the underlying futures market at in Boise, spoke to the Feeder the strike price. If the market rallies above the strike level into Council during the expiration, the calls can be exercised to buy the futures at that strike 2014 Convention. level. As feeder cattle are purchased, these hedges are sold and the Additonal profit is used to offset the higher cost of the cattle.

Convention speaker As more producers turn to this kind of protection, prices can coverage begins on get bid up and options can often be expensive. There are many N O T Y O U R G r a n d a d ’ s i n d u s t r y page 22. strategies in which options can be simultaneously sold to cheapen

BRre c o r d s

10

ICA Line Rider, January 2015

CARTER CATTLE CO 16th Annual Production Sale

Wednesday March 18, 2015 New Sale Location At the Ranch In Pingree 160 Registered Angus Bulls Fall Yearlings & Yearlings 10 Sim/Angus Bulls 50 Open Commercial Angus Heifers

Bulls with Balance Not Extremes Raised Under Commercial Conditions In Rough Country ,

selling sons of VDAR REALLY WINDY 4097 -CED BW WW YW MILK +16 -1.4 +62 +99 +19

selling sons of SAV PIONEER 7301 -CED BW WW YW MILK +5 +2.0 +60 +109 +19

selling sons of CONNEALY FINAL PRODUCT -CED BW WW YW MILK +3 +.8 +65 +119 +44

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Sale Catalog also available on our website CarterCattleCo.com ICA Line Rider, January 2015

11

IDAHO BEEF CHECKOFF NEWS 12

“Beef. It’s What’s for Dinner.”

Digital Advertising Campaign Achieving Big Results

T

his year marks the first year the Beef Checkoff-funded “Beef.

It’s What’s For Dinner.” brand launched its online advertising campaign using a new integrated digital media plan.

To date, the digital campaign has been a success, educating millions of consumers on beef ’s superior taste, nutrition and ease-of-use, by providing them with the beef-related information they need, when they need it. Through the checkoff’s digital campaign, consumers are equipped with the beef tips, techniques and recipes they need to ensure a great beef eating experience, each and every time.

There are an estimated 5.5 million daily online food-related searches by millennials. So, with the vast amount of information available to consumers online, just how is the Beef Checkofffunded program creating such momentum with its brand new digital advertising campaign? By focusing on every interaction and implementing a three-pronged approach to digital.

Be relevant: Be there when consumers are searching for information. Whether consumers are searching recipes, cooking tips or nutrition facts, the checkoff is creating top-of-mind awareness for beef by providing the information people want.

Be inspiring: Remind consumers of the valuable resources available to them online— BeefItsWhatsForDinner.com—at key decision making times like lunchtime or after work when they are deciding what to make for dinner or how to best cook a steak.

Be conversational: Engage with consumers and have meaningful, one-on-one interactions. Through digital, the checkoff connects with consumers on a one-to-one basis, by better understanding their individual questions as it relates to beef and providing the right answers. This leads to a more informed beef consumer.

The “Beef. It’s What’s For Dinner.” brand has also created a robust digital toolbox that reaches consumers in a variety of ways, across different platforms.

Website: BeefItsWhatsForDinner.com serves as the go-to resource for recipes and meal inspirations, cooking tips and techniques, and nutrition information. In the 12 weeks following the launch of the campaign, the website received almost 1.1 million new site visits—an 800 percent increase over pre-campaign levels.

BeefItsWhatsForDinner.com is the Internet’s number one website for all things beef.

Search Advertising: A search advertising strategy was implemented to drive consumers that are already proactively searching for recipe, food and cooking information—but may not be thinking about beef—to BeefItsWhatsForDinner.com. Search

engine optimization (SEO) helped to increase organic search traffic to the website by 44 percent, while paid search (PPC) resulted in more than 676,000 click-throughs to the “Beef. It’s What’s For Dinner.” website.

Videos: Five “No-Recipe Recipe” consumer advertising videos were created at the start of the campaign to inspire new meal ideas and cooking techniques, and show how beef can help bring a delicious and nutritious meal to life. Since their launch, the videos have received more than 1.7 million total views.

Telecontext: This cutting-edge social interaction platform has prompted “Beef. It’s What’s For Dinner.” to interact with consumers in a new and unique way, in real-time, providing them with beef recipes and cooking tips while they’re watching their favorite cooking shows.

Social media: Social media plays a large role in the digital advertising campaign through promotion of content like recipes and cooking tips. Since the launch of the new digital campaign, the “Beef. It’s What’s For Dinner.” Facebook page has added almost 41,000 new “fans” for a total community of 876,300 beefloving consumers.

Additionally, the checkofffunded Beef. It’s What’s For Dinner.” campaign received a total of 434,000 engagements* on Facebook and Twitter in the past 12 weeks. *Engagements are defined as likes, comments, shares, retweets and click-throughs to checkoff resources such as recipes, nutrition information, cooking tips, etc.

Digital Labs: During the past several months, the digital advertising experts at the Beef Checkoff have been partnering with various State Beef Councils (SBCs) across the country for digital labs. These digital labs are aimed to help support SBCs by evaluating each state’s online content to identify what resonates most with their local and target audiences. To date, 13 states have participated in these digital labs, and more are interested in future labs.

Since the launch of the first-ever beef checkoff advertising campaign, a total of 97 percent of BeefItsWhatsForDinner.com visitors said they held positive opinions about beef after visiting the site. That number alone illustrates that the “Beef. It’s What’s For Dinner.” new integrated digital advertising approach is already helping to shift consumer preferences toward beef.

For more information about digital advertising or Idaho’s Checkoff programs, please contact the Idaho Beef Council office at 208-376-6004.

ICA Line Rider, January 2015

My beef checkoff can help keep beef center-of-the-plate In order to keep demand for beef strong, consumers need to trust

that our beef is consistently safe and of the highest quality. Your beef checkoff investment helps educate consumers about beef ’s role in a healthful diet and how the 29 lean cuts of beef can provide a safe, wholesome, nutritious source of protein. These confident consumers are critical to building long-term demand for our product.

To learn more about how your beef checkoff is keeping beef top-ofmind with consumers, go to mybeefcheckoff.com, or visit your state beef council at www.idbeef.org or call 208-376-6004.

Idaho Beef Council

www.idbeef.org

My beef checkoff‌building consumer trust in beef.

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ICA Line Rider, January 2015

Funded by the Beef Checkoff.

13

ICA Through the years...1915-2015 compiled by Maggie Malson, ICA Publisher

1915 2015

W

hat an incredibly exciting time for those involved with the Idaho cattle industry as we comemorate the Centennial year of the Association. Whether you’re relatively new to the industry, or your family’s roots run deep in cattle history, we can all learn from and celebrate those who came before us.

Throughout the year, we’ll be exploring the history, decade by decade, within the pages of each Line Rider issue. We hope you enjoy the excerpts we share and also take this time to dig into your own family history. We all have a legacy to leave behind.

One thing I’ve found as I’ve been compiling historial research for the 100 Years of Idaho Cattle book, as well as this series, cattlemen and women are not really any different in 2015 than they were in 1915. Sure, the clothes, cars and technology have been upgraded, yet the resiliance to overcome, dedication to land and livestock, and issues management remains the same. The Association has experienced a few name changes and consolidation, but I believe most will agree, it has become a stronger and more united organization along the way.

The following is an excerpt written by Leon Weeks, who served as Executive Secretary of the Idaho Cattlemen’s Association from 1943-1972.

The tentative Constitution and By-Laws were drawn up at a meeting in the spring of 1915 in Mackay, then ratified in the spring of 1916 at the convention in Pocatello and revised and approved at the annual meeting in 1917 in Payette. It provided that “Believing that the cattle and horse interests of Idaho can be better guarded and promoted by a more perfect understanding and thorough organization among the parties interested; therefore we, whose names are hereunto attached, do hereby organize ourselves into an association for mutual protection and benefit, and to cultivate a more fraternal feeling among cattlemen, and do hereby adopt the following by-laws, and pledge ourselves to do all in our power to maintain the same...”

The Idaho Cattle and Horse Growers’ Association became associated with the American National Cattlemen’s Association [precursor to the National Cattlemen’s Beef Association] in 1917. In that year the association also printed the first official publication known as the Stockmen’s Bulletin. It was printed by the Secretary, L. Dillingham, who owned the Mackay Miner.

Mr. Dillingham was Secretary of the Idaho Cattle and Horse Growers’ Association from 1915 to about 1930. E.F. Rinehart, long-time animal husbandman of the University of Idaho Extension Service, was then the unpaid Secretary of the Association from that time to 1937. In 1937, the association hired their first paid secretary, Mr. Frank Winzeler, Boise, on a part-time basis. He held that position until the spring of 1943 when Leon Weeks became Secretary. About that time, the name

14

was changed to the Idaho Cattlemen’s Association. Weeks retired in 1972 and was succeeded by Robert Henderlider.

If you have additional information, stories or photos pertaining to ICA history, please contact me at maggiejomalson@mac.com.

Cover of the brand book of the United Cattle and Horse Growers’ Association of Idaho. Second edition published in 1916 by the Mackay Miner.

Cattle and horse brands for Clay Vance, first president of the Idaho Cattle and Horse Growers’ Association, is listed in the brand book, along with many other founding members’ brands.

ICA Line Rider, January 2015

AAR TEN X 7008 SA

GUEST CONSIGNOR BODNER ANGUS

ICA Line Rider, January 2015

15

News Makers Donated Heifer Brings $10K for Owyhee 68 Efforts A donated bred heifer brought in more than $10,000 at the Blackfoot Livestock Auction to benefit ICA’s Owyhee 68 litigation efforts. ICA extends huge thanks to everyone who contributed to this effort, particularly ICA Vice President, Jerald Raymond, who donated the heifer.

Additionally, Agri Beef Co., generously bid $5,000 for the heifer and then rolled her over to sell again and several local ranchers voluntarily contributed to the pot. We also appreciate the Blackfoot Livestock Auction for hosting this event, which took place Friday, Dec. 12, 2014.

Bobby Dan Collett

Bobby Dan Collett was born in Paul, Idaho, on Sept. 13, 1925, to Dan and Vernetta Collett. He passed on Dec. 1, 2014, at home in Oreana, after battling cancer.

Bob went to school at Glenns Ferry. He also served on the Casablanca in WWII touring the South Pacific. He was injured and spent some time in the base hospital in Hawaii. He was there when the war ended. He is a charter member of the Grand View Legion Post 134; he was also the last surviving charter member of that Post. Bob served as its 3rd Commander.

He married Ruth Marie Foreman Collett on Nov. 7, 1949, in Reno, Nev. They spent many years on Ruth’s family ranch and eventually buying the ranch from her folks.

The ranch was established in 1894 by Ruth’s Grandparents and is still being run and owned by members of the family.

Together they had two boys, Blaine (Denise) Collett and Brian (Christine) Collett. Bob has four grandchildren and

2014 Scholarship Winners

three great-grandchildren.

Bob served on the Owyhee County ASCS Board, the FHA Board, the Bruneau River Soil Conservation Board, the Grand View, Bruneau, Oreana School District Board and the PCA/NWFCS Board of Directors for several years.

Bob served two terms on the Owyhee County Cattleman’s Association Board. In 1973 he served on that board as President.

He also served as a Director on the Idaho Cattleman’s Association Board and was President of that organization in 1993.

Bob served four years as a Director on the National Cattle Association Board.

Bob also sat on the Owyhee County Planning and Zoning Commission.

He is preceded in death by his parents Dan and Vernetta, sister Gloria McDermott, brother Max Collett and his beloved wife Ruth Marie. He survived by his sons, Blaine (Denise) and Brian (Christine), his four grandchildren, Suzanne, Christopher, Sean and Bryce and three great-grandchildren.

Simplot/Western Stockmen’s–$500 Sara Fowler Utah State University Senior Major: Animal and Diary Science

ICW-$500 Scholarship Dawson Lewis BYU Idaho Senior Major: Ag Business and Animal Science

ICW-$500 Scholarship Cody Morgan University of Idaho Sophomore Major: Animal and Vet Science Production

ICW-$1,000 Scholarship Aaron James Emmert University of Idaho Freshman Major: Ag Engineering and Ag Systems Management

16

State Lands Grazing Comment Period Extended; State Land Lessees Should Plan to Comment

The comment period for the Idaho Department of Lands (IDL) draft grazing business plan has been extended to Jan. 30, 2015. ICA completed its detailed review of the plan last month, and was greatly dismayed to discover the intentions of IDL in dramatically increasing its grazing lease rate and in altering the grazing fee structure.

The plan calls for a two-tiered grazing fee structure. For those two tiers, IDL proposes to change the state grazing fee to 70 and 85 percent of private lease rates. At this year’s reported rates, according to the National Agricultural Statistics Service, the average private grazing rate in Idaho for 2013 was $15.50. This means the state grazing fee would increase to $10.85 and $13.13. By comparison, the current grazing fee is $6.77.

Because of our concerns with some of the strong wording against the livestock industry and justifications in the document, ICA asked IDL for an extension to the Dec. 13, 2014, comment deadline in order to afford leadership, staff and membership more time to provide a detailed analysis to IDL. It is imperative IDL hears from the grazing community in volume.

If you have a state lands grazing lease, please review the plan and comment. They can be submitted via email to: comments@idl. idaho.gov. To review the plan in its entirety, go to IDL’s webpage at: www.idl.idaho.gov/ leasing/grazing/rate/index.html. For a copy of ICA’s talking points about the plan or for more information, please email karen@idahocattle.org.

ICW-$1,000 Scholarhsip Valene Lickley Colorado State University Junior Civil Engineering (Soil and Water Concentration) and Animal Science

ICA Line Rider, January 2015

al 29th Annu

Performance Plus Bull Sale ThurSdaY, FeBruarY 12, 2015 • 12:00 NOON (PST) Lewiston Livestock Market • Lewiston, Id

selling 200 angus Bulls

100 Fall-Born Long Yearlings • 100 Powerful Spring Yearlings

Camas Prairie Final sCore

Camas Prairie BrillianCe 3311

9/13/13

Connealy Final Product x H A Image Maker 0415

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9/18/13

SAV Brilliance 8077 x Basin Expedition 768J

9/21/13

SAV Brilliance 8077 x HA Power Alliance 1025

CED BW WW

YW MK MA RE $W $B CED BW WW YW MK MA RE $W $B CED BW WW YW MK MA RE $W $B 4 1.3 64 109 32 .31 .53 50.47 91.16 6 1.6 50 89 23 .44 .53 46.93 83.03 7 0.9 52 85 31 .46 .49 46.92 87.41

Crouthamel merritt 4051

CCC Merritt 030 x BT Crossover 758N

Crouthamel PaCker 4058

1/11/14

Crouthamel merritt 4029

1/12/14

Connealy Packer 547 x Rocking R Rimrock 701

CCC Merritt 030 x Mytty In Focus

1/9/14

CED BW WW

YW MK MA RE $W $B CED BW WW YW MK MA RE $W $B CED BW WW YW MK MA RE $W $B 4 2.9 61 109 31 .69 .70 43.99 113.80 7 0.8 59 103 24 .63 .33 47.66 97.27 -2 3.8 65 110 29 .76 .20 42.05 94.56

Also Selling:

85 Open Angus Heifers from John Dixon, Pomeroy, WA Sired by Brilliance, Hoover Dam, Final Product and PERFORMANCE PLUS BULLS

15 Red Angus Bulls from Chatburn Ranch, Albion, ID Calving-Ease and Growth sons of TC Total 410 and Diamond T Hips Stout 107 U

CamasBobPrairie Angus Ranch & Ruby Rylaarsdam

Marketing:

647 Fairview Road • Grangeville, ID 83530 208-983-6552 E-mail: cpar@mtida.net

John Dickinson (916) 806-1919 • Jake Parnell (916) 662-1298

Cory, Shannon & Coye Crouthamel P.O. Box 255 • Touchet, WA 99360 509-948-6304 E-mail: cory.crouthamel@genusplc.com Watch anD BiD online at:

ICA Line Rider, January 2015

17

South Mountain Ranch Donates Heifer to Fight to Preserve the West For the second year in a row, South Mountain Ranch will donate a registered Angus heifer to benefit the Fight to Preserve the West Owyhee 68 litigation efforts. The heifer will be auctioned Tuesday, Feb. 10, 2014, at South Mountain Ranch’s annual Angus and Hereford Production Sale near Melba.

“Last year, we donated a heifer because we wanted to support those ranchers faced with BLM’s decision to cut grazing permits in half in Owyhee County,” explained Matt Duckett, co-owner of South Mountain Ranch. “We saw a need to protect our industry, and push back against he precedent that could be set for future permit renewals.

“We’ve had some victories and some setbacks in that lawsuit, and it is going to be a long road,” he adds. “The need is still there to support the litigation efforts and support our industry, which is why we have chosen to donate a heifer again this year.”

Half of the proceeds of the heifer will be donated to the Idaho Cattle Association’s Cattle Association Legal Fund to help finance the appeals on the current BLM decisions that negatively impact public grazing. The remainder of the proceeds will be gifted to the Owyhee Cattlemen’s Legacy Fund, which in turn will help individual ranchers battle their specific permit decisions.

The Idaho Cattle Association stands firm in the fight. Through the years, grazing rights of western ranchers have been significantly impacted by overly burdensome laws and regulations put in place to pacify anti-grazing activists. With every action the government takes on grazing permits, it seems the ability to raise livestock is chipped away bit by bit.

During the past year, ICA has fought tirelessly to restore grazing permits in Owyhee County. We have seen both success and stumbles in the litigation, but continue to maintain our full dedication to preserving grazing rights throughout the state, and protecting your industry and way of life.

18

ICA Line Rider, January 2015

February 10, 2015 • 1 p.m. (MST) • Melba, Idaho

Sons of these breed leading sires sell!

A A R Ten X 7008

NJW 73S Trust 100W

S A V Angus Valley 1867

Calving Ease, Growth, Maternal, Disposition, Carcass First Season Breeding Guarantee Ultrasound data available All cattle tested negative for PI-BVD Sight unseen purchases are fully guaranteed.

Sale broadcast on LiveAuctions.TV

Sale address: 13584 State Hwy. 78, Melba, ID 83641 To receive a sale book, contact: Matt Duckett • 208-459-3070 • 208-230-5650 Cell southmountainranch@gmail.com • www.herefordangus.com ICA Line Rider, January 2015

19

Bull Sale Calendar A s a way of supporting our purebred members, we have included a full list of production sales and private treaty offerings for ICA members.

Sales listed in bold are designated as ICA Preferred Plus sales, where ICA members can receive a $50 discount on each bull they purchase. Sales designated with an asterisk are part of ICA’s Preferred Program, allowing ICA to better promote the positive role our association has on our state’s cattle producers by being present at the sale.

We appreciate the commitment these ranches have made to help raise awareness of ICA and to help increase our membership.

If you have a production sale and are interested in joining the ICA Preferred Program, please contact our office at 208-343-1615.

Bold=ICA Preferred Plus ($50/head discount) *=ICA Preferred PT=Private Treaty BC=Back cover, IBC=Inside back cover

Years Bringing BRINGINGYou YOUthe THEBest!

BEST 5353YEARS

Kesslers Frontman R001

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SELLING 140 PLUS SPRING & FALL YEARLINGS and COMING TWO’S.

Follow Kessler Angus on Facebook and contact us for your Sale Book

20

Ranch

Sale

Location

Ad Pg

101 Ranch

PT

King Hill

Pg 46

Bell Key Angus

PT

Nampa

Pg 46

Bulls of the Big Sky

2-16

Billings, Mont.

Pg 31

*Carter Cattle

3-18

Pingree

Pg 11

Chandler Herefords

PT

Baker City, Ore.

Pg 46

*Colyer Herefords

2-23

Bruneau

Elkington Polled Herefords

2-6

Idaho Falls

Fern Ridge Herefords

PT

Sandpoint

Gem State Classic

2-14

Twin Falls

Ipsen Cattle Co.

3-3

Dingle

JR Ranch/Sackmann Cattle Co.

2-21

Othello, Wash.

Pg 5

Kessler Angus

2-17

MiltonFreewater, Ore.

Pg 20

Lanting Enterprises

PT

Twin Falls

Pg 46

Leadore Angus

3-20

Leadore

Loosli Red Angus

3-10

Ashton

Pg 48

Lorenzen Red Angus

2-26

Pendleton, Ore.

IBC

Maag Angus

3-19

Vale, Ore.

BC

Malson Angus & Herefords

3-16

Parma

Pg 1

Meadow Acres

2-11

Echo, Ore.

Pg 37

Nelson Angus Ranch

3-21

Salmon

Noah’s Angus Ranch

PT

Cambridge

Pg 47

OJJ Cattle Ranch

PT

Ririe

Pg 46

Performance Plus

2-12

Lewiston

Pg 17

Potters Emmett Valley PT Ranch

Emmett

Pg 46

Rancher’s Choice

2-28

Eltopia, Wash.

Pg 42

Reminisce Angus

3-6

Dillion, Mont.

Pg 21

Rolling Rock

3-13

Hermiston, Ore

Pg 47

Roman’s Ranches

3-10

Vale, Ore.

Pg 45

Running N Longhorns

PT

Fruitland

*Shaw Cattle Co.

2-18

Caldwell

Snake River Bull Test

3-6

*South Mountain Ranch

2-10

Melba

Pg 19

The Cattleman’s Connection

3-9

Bliss

Pg 7

Trinity Farms

3-7

Ellensburg, Wash.

Pg 9

Triple L Angus

3-9

Twin Falls

Udy Cattle Company

3-11

Rockland

Wheeler Mountain Ranch

PT

Whitehall, Mont.

Willie Cattle Co.

PT

Malad

Wood V-X

Pg 41

Pg 39

Pg 34 Pg 44

Pg 23

Pg 47

3-3Rider,Sandpoint ICA Line January 2015

Selling 18 Sons!

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stry u d n I ll! u B s ros Outc

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ICA Line Rider, January 2015

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Montana’s best source for calving ease, “Cow Making” bulls with true carcass value!

21

101st Idaho Cattle Association Annual Convention & Trade Show Sun Valley, Idaho

T

he Idaho Cattle Association (ICA) held its Annual Convention and Trade Show in Sun Valley, Nov. 17-19, 2014. This conference was the 101st for the association, with more than 600 individuals in attendance, including cattle producers, industry members and representatives of both state and federal agencies; making it the largest Convention in the organization’s history. The trade show held in conjunction with the Convention was also host to more vendors than ever before.

ICA’s Annual Convention and Trade Show is the single largest annual gathering of cattle producers in the state. Members of ICA in attendance made policy-making decisions on issues affecting the cattle industry, including herd health and environmental stewardship.

The resolutions adopted and approved by ICA membership over the course of this three-day event will direct the efforts of ICA throughout 2015.

This year’s theme, ‘Breaking Records: Not Your Grandad’s Industry’, focused on the favorable cattle markets the industry has been experiencing over the past twelve months. The opening session

BRre c o r d s

NOT YOUR Grandad’s industry

featured Greg Peterson, of Peterson Farm Bros. fame, who discussed the promotion of the cattle industry to the general public. Speaker topics included hedging options, tax preparation techniques, lawsuit protection tips, and global marketing. Idaho Speaker of the House Scott Bedke addressed Idaho’s political landscape in the closing session on Wednesday.

The Convention also saw a changing of the guard, as Jared Brackett of Rogerson relinquished his seat as ICA President to Carl Lufkin of Leadore. Laurie Lickley, Jerome, was voted PresidentElect, and Jerald Raymond, Menan, will serve as Vice President.

Matt Duckett, of Caldwell, is the association’s Treasurer. Other new members of the ICA Executive Committee include Scott Kesl, of Tendoy, as Cow-Calf Council Chairman and Tucker Shaw, of Caldwell, as Purebred Chairman. Five seats on the ICA Board of Directors were filled by Linda Rider (Coeur d’Alene), Ron Ford (Cambridge), Dawn Anderson (Gooding), Jay Smith (Carmen), and Tim Willie (Malad).

ICA Board of Directors

Back row l-r: Kelton Spain, New Plymouth, Allied Industry; Carl Lufkin, Leadore, President; Tucker Shaw, Caldwell, Purebred Council Chair; Linda Rider, Coeur d’ Alene; Brad Higgins, Cottonwood; Matt Duckett, Caldwell, Treasurer; Marty Gill, Parma; Tim Willie, Malad. Front row l-r: Megan Satterwhite, Rogerson, ICW Representative; Robin Lufkin, Leadore, ICW Council Chairwoman; Dawn Anderson, Gooding; Ken Eliason, Holbrook; Scott Rigby, Rexburg; Scot Kesl, Tendoy; Cow-Calf Chairman; Laurie Lickley, Jerome; President-Elect; Jared Brackett, Rogerson; Past President; Jerald Raymond, Menan; Vice President. Not pictured: Aron Bennett, Ramona Ridley Karas, Ron Ford, Kurt Mason, Jay Smith and Marshall Jensen.

22

ICA Line Rider, January 2015

36TH ANNUAL BULL SALE CAT TLE CHO MAN’S ICE!

BW -.7 WW 42 YW 66 M 40

CL 1 DOMINO 105Y

BW -6.4 WW 56 YW 94 M 24

HXC CONQUEST 4405P

130 bulls & 50 yearling heifers.

Hereford, Red Angus, Black Angus two year olds and yearling bulls.

RED ANGUS SIRES MESSMER PACKER S008, HXC BIG IRON 0024X

HEREFORD SIRES NJW 98S DURANGO 44U, TH 122 71I VICTOR 719T

BLACK ANGUS SIRES CONNEALY FINAL PRODUCT

BW -.2 WW 68 YW 122 M 21

CONNEALY RIGHT ANSWER

ICA Line Rider, January 2015

23

Sue Vos, Stevia Webb and Robin Lufkin, Idaho CattleWomen Council chairwoman, gather at the ICW Beef Store table.

The CattleWomen’s Meeting and Social brought lots of women together for fellowship, beef and wine tasting, and dessert. It was great seeing so many new and returning faces. For more information on cattlwomen events and activities email info@idahocattlewomen.org.

Thanks to our outgoing board members pictured here, l-r: Joe Daniels, Ramona Ridley, Matt Thompson, David Little, Art Butler, Merle Olson, Jason Anderson and Stan Dowton. Not pictured was Past President Lee Bradshaw.

Support

Eloyd Harris of Total Scale Service and J.T. (seated) and Joe Heaps visit during the Trade Show. Thanks to all the vendors who were present during the week and eager to visit with Convention goers.

24

Ag Vet Associates, LLC Agri Beef Co. AgriLabs AgVet Allflex Alltech American Angus Association American Hereford Association

Bayer Animal Health Big Dog Renewable Energy Boehringer-Ingelheim Cargill Cattlewomen Cooper Norman Country Natural Beef CowBos DL Evans

Rochelle Oxarango, Diane Myklegard, Paula Brackett, Laurie Lickley and Tiana Fife enjoyed an evening at the CattleWomen social.

Northwest Farm Credit Services gave a generous donation of $25,000 for the Fight to Preserve the West and the Owyhee 68. In addition, NWFCS dontaed $25,000 to the Owyhee Cattlemen’s Association.

Dow AgroScience Elanco Fort Supply Technologies Hall & Hall Ranch Brokers Hi-Qual Hollingsworths’ Inc. Holy Cow Ranches Idaho Ag Credit Idaho Beef Council

Idaho Cattle Association Centennial Idaho Cattle Foundation Idaho CattleWomen Idaho Fish & Game Immvac Inc. InterMountain Beef Intermountain Farmers Alliance

ICA Line Rider, January 2015

Carmen Stevens and Diane Davis Myklegard share about the ICA Centennial Celebration next July.

Thanks to ICA Office Assistant Michelle Johnson who spent her birthday helping with registration.

Dr. Larry Hawkins, Bayer Animal Health, told Grass Futurity Breakfast attendees about the past, present and promising future of the cattle industry.

Neighbor and friend, Mike Guerry, congratulates outgoing ICA President Jared Brackett after a little roast and toast during the President’s Banquet.

Even the littlest cowboys had fun at Convention. Mason Eliason, son of Brayden and Allison Eliason farms the lobby carpet.

During the monument panel discussion, Gary O’Malley presents the concerns of the Sawtooth Society with a potential monument designation. Also speaking on this issue were Public Lands Council Executive Director Dustin Van Liew (far left) and Custer County Extension Educator Sarah Baker. Purebred Council Chairman Art Butler and Cow-Calf Council Chair Matt Thompson are seated right of the podium.

Support

Idaho Speaker of the House and rancher Scott Bedke closes Convention, telling the audience to stay politically active.

“Never squander the reputation of honesty, dependability and morals that got us here,” he said.

Julia Davis Park Key Ag Knipe Land Company Linkup Systems Malson Angus & Herefords Merck Merial Micro MultiMin NCBA

ICA Line Rider, January 2015

Gerald Marchant marks his ballot during the 5th Annual ICA Photo contest.

Carl Lufkin humbly shares his thoughts on taking over as ICA President. “How lucky is a man who gets to wake up every day and do what he dreamed about as a boy— being a rancher,” he said.

North West Livestock Supplement Northwest Farm Credit Service Nutra-Lix Penny Newman Grain/ CowBos PerforMix Nutrition Ridley, Inc. Rocky Mountain Ultrasound

Roto-Mix Scales Unlimited Inc. Select Sires Shaw Cattle Snake River Bull Test Sterling Marketing Stockland Livestock Exchange Temple Tags/Z Tags Total Scale Service University of Idaho CALS

Valley Country Store Vitalix Wealth Management Advisors, LLC Western Stockmen’s Western Video Marketing Y-Tex Corp.

Zions Bank Ag Group Zoetis

25

“I’m Farming and I Grow It”

Greg Peterson, Peterson Farm Bros. – by Maggie Malson, ICA Publisher

Greg Peterson shares how his music parody video posted on YouTube made a positive impact for agriculture.

Day 5

“From the very first scene, the video turned out better than we thought,” Peterson said. “When we originally decided to make this video we thought it was just going to be for our friends and family.

“We had a lot of friends from urban areas who we knew from college,” he added. “We wanted a tool to show them what we do on the farm. It’s not just walking around with pitchforks all day. That was the goal—to have something to show our friends.”

Peterson remembered talking with his family speculating on the number of views the video might get.

“Jokingly one of us mentioned, ‘what if this got 50,000 views?’” he said. “What if that happened? None of us thought it was going to go viral in the way that it did.”

What actually happened was the video surpassed 50,000 within the first 48 hours.

Video posted on June 25. “All of our friends were sharing it on Facebook,” Peterson explained.

“It was starting to get into those agricultural circles like FFA and the K-State Department of Ag.”

By June 27, it was starting to spread all over the country. All the Kansas TV stations came to Peterson’s Farm for interviews.

150,000 views on Day 3.

Day 4 National FOX news out of New York City called. “We were up to 500,000 views at that time,” Peterson said. “We were starting to get some pretty serious media attention. FOX news called and said ‘We want you to be on our TV show tomorrow morning.’

We got the call at 11 a.m and by 11 p.m. we were walking around Times Square. It was a 12-hour turnaround. We did not see this coming. We definitely had the deer in the headlights look. It was kind of like a dream. We filmed our videos in our cutoffs and dirty jeans, but our mom said we had to dress up for the TV interviews.”

5 million views in the first 10 days.

“We didn’t see it coming; never expected it,” Peterson said. “All of sudden we were ag celebrities. That took a little while to get used to for three normal Kansas farm kids.”

& Beyond

Day 1

I’m Farming and I Grow It Video

Went back home, working on farm. Video was at 3 million views. “The Associated Press called me while I was out working and interviewed me,” Peterson said. “Basically they put out a story to all the major newspapers in the United States so we were on the front page of Yahoo.com and front page of several newspapers.”

Day 10

26

Nine million views and counting

Day 3

reg Peterson, 23, of Peterson Farm Bros., addressed a crowded room during the 2014 ICA Convention opening session in Sun Valley.

Peterson and his family live on a 5thgeneration family farm raising wheat, corn, milo, soybeans and alfalfa, and have a 1,000 head beef cattle feedlot.

Peterson and his younger brothers, Nathan, 20, and Kendall, 18, became known worldwide in 2012 after posting a YouTube music video parody “I’m Farming and I Grow It,” to the music of “I’m Sexy and I Know It.” “We take popular songs, change the lyrics to make them about farming, make a video to go with them, then post it on YouTube for all the world to see,” Peterson shared. “We just thought it would be seen by our family and friends. It ended up getting 9 million views.”

Describing themselves as a typical Kansas family, the boys have always enjoyed promoting agriculture. “It wasn’t until two years ago that it became a worldwide endeavor for us,” Peterson said.

Peterson graduated from Kansas State University in agricultural communications and minored in music. His musical background helped Peterson realize how music influences society and causes the public to pay attention to something they might not notice otherwise.

Sitting at a Sonic drive-in with friends, the song “I’m Sexy and I Know It” came on the radio. Right there, Peterson decided to change the words to “I’m Farming and I Grow It.” The idea was sparked. He wrote the rest of the words just for fun. After finals were over for the semester he returned to the farm for the summer and brought the idea up to his brothers, who were still in high school at the time.

“They didn’t necessarily want to make the video with me at first,” he said. “They thought it was a stupid idea, but after a little convincing they decided to go out and film the first scene with me where we’re walking through the wheat field. That was at 6 a.m. and they probably weren’t very happy with me then.”

The video took three weeks to film as the boys were also working in the middle of wheat harvest.

Day 4

G

For the next six months, the Petersons made various appearances, performing at the National FFA Convention and Kansas State Fair. “That was a whirlwind experience,” he said. “Everywhere we went that was familiar with agriculture kind of knew who we were so that was a change.”

ICA Line Rider, January 2015

Pop culture and technology

filming with Greg’s cell phone on a tripod.

“She’s pretty much back there laughing at us the whole time,” he said. “Nathan and Kendall are hitting each other, just being brothers.”

“We definitely want that message to be this is what farmers do; this is a farm family, rather than we’re trying to sell you something,” Peterson said. “We’re trying to have an honest message. We include lots of animals. We really emphasize family farmers.

97 percent of farms in America are family farms.”

“The same thing is constant whether you’re in Kansas, Idaho, Germany or Australia; it’s families,” Peterson said. “It’s families working together to raise the food for the world. I think that alone—that message right there—is so important. If all

took the initiative, we were able to do all that.”

After being back in school, someone asked if the Peterson Bros. would be doing Every little bit counts. any other videos. Around December 2012 a “We don’t expect you to go home and song called “Gangnam Style” was becoming make YouTube videos that get millions of popular. The brothers did a parody of that views,” Peterson explained. “But what you song, calling it “Farmer Style.” can do is have individual conversations.

“The video of “Gangnam Style” became Someone’s personal testimony about why the most viewed video on YouTube overall, they love farming or ranching, why they are and our “Farmer Style” video is right up passionate about their animals, can make a there,” Peterson said. “It had a total of 15 difference.” million views on YouTube, mostly due to the

popularity of the song “Gangnam Style.””

Peterson added that social media is a great Peterson said they filmed the videos using tool through which ranchers can tell their his cell phone. story and support others in agvocacy “It’s pretty crazy to think about the efforts. As with any communication, technology,” he said. “You can make a video Peterson advised attendees to stick to what with a cell phone and put onto the Internet. they know and to use a combination of You click one button to post science and emotion. to YouTube or Facebook and “It always frustrates me when the next thing you know this you use science to answer message we’re trying to get questions, especially on the out that farming is important Internet, and people will dismiss is all of a sudden to 15 that if it doesn’t strike their million people in over 250 emotions,” Peterson said. “You countries. need a mix of the two. With “It just goes to show farmers, when they go to combat you the value of technology what people say about farming, in communication,” he they try to use facts. But people added. “Even five years ago say ‘I don’t care about the facts. the response we received I feel this way about it. It doesn’t wouldn’t have even been feel right.’ I try to use a balance possible,” he said. “I of the two. You don’t want to definitely think it’s going to be completely opinionated and be important in the future emotion filled, but you want to “Because I’m all about the beef, about the beef, no kale,” were some that farmers and ranchers have some emotion to it.” of the parody lyrics in the Peterson Farm Bros. latest video. and agriculturists take advantage of the tools like the Internet and Social Media to the population realized who was at the core get our message out there.”

Keep in Contact of making their food—farm families—I don’t Facebook: think they would so quick to bash farmers.

Advocating for agriculture Peterson Farm Bros That’s one of our main messages.”

When the brothers started with their first

Peterson points out that while they have video, Peterson admits they were just goofing Twitter: chosen to use social media to advocate for off. But after seeing the impact it made, @gregpeterson33 agriculture, there are many different ways to they try to make sure all their videos relate @npete16 promote our industry. to all audiences, whether young or old, on the farm or not. They realize they provide entertainment to other farm families, and parents tell them their kids love the videos.

Even teachers say they show the videos in their classes.

“We appreciate that, but our goal is to educate,” Peterson said. “The way we provide this education is by getting people outside of agriculture to watch the videos. We try to be creative as possible.”

Greg does most of the lyric writing while Nathan and Kendall offer video ideas. The boys’ younger sister, Laura, does all the ICA Line Rider, January 2015

@kmerle7

Advice to others

Take the initiative.

“There is a lot of misinformation being put out by different people, about farmers, about agribusiness, about agricultural organizations,” Peterson said. “We need to tell our story because if we don’t tell it, other people will tell it for us and most people don’t get it right most of the time. Our goal with our videos is to, one, inform people who are not informed and two, to re-inform people who are misinformed. Because we

YouTube: Peterson Farm Bros and Greg Peterson Music Instagram: @gregorynorris

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Gra$$ Means Green

T

he 2nd annual Idaho Cattle Association Grass Futurity proved both profitable to participants and toward furthering the mission of ICA. Gross proceeds from the sale of the calves was $66,500 with half going to cash and prizes. Net profits, after expenses and payout, was $33,150. Those funds were used for Owyhee 68 support as well as political action in the state races to stregnthen Idaho’s cattle industry voice in Boise.

Thanks to those who donated animals this year. Sign up for next year’s contest are already underway so contact the office to be added to the list.

1st 30-day average daily gain winners: 2nd place – Key Ag with 4.54 lbs/day 1st place – Tony & Brenda Richards with 5.04 lbs/day 2nd 30-day average daily gain winners: 2nd place – Scott Rigby with 1.9 lbs/day 1st place – Jerry Deckard with 2.3 lbs/day 3rd 30- day average daily gain winners: 2nd place – Key Ag with 4.0 lbs/day 1st place – Jay & Becky Faulkner with 4.4 lbs/day 4th 30-day ADG winners: 2nd place – split between Skaar Feedlot and Gould & Boyd with 2.67 lbs/day 1st place – Lickley’s with 3.03 lbs/day

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Our Top 10 Finishers: 10th place – Brent & Sam Eaton 9th place – Aslett Ranches 8th place – Triple L Angus Mngt.

7th place – Jay & Becky Faulkner 6th place – NCBA & Brackett 5th place – Lickley 2 4th place – Tony Bott 2 3rd place – Lickley 1 2nd place Reserve Champion – LG Davison & Sons Grand Champion – Key Ag The 4th place steer’s beginning weigh was 908 lbs, his final weight was 1,218, with a total gain of 310 lbs and an average daily gain of 2.61 lbs/day. This steer was owned by Tony Bott.

The 3rd place steer’s beginning weigh was 786 lbs, his final weight was 1,107, with a total gain of 321lbs and an average daily gain of 2.70 lbs/day. This steer was owned by Bill and Laurie Lickley.

The Reserve Grand Champion steer’s beginning weigh was 882 lbs, his final weight was 1,206, with a total gain of 324 lbs and an average daily gain of 2.72 lbs/day. This steer was owned by LG Davison & Sons.

The Grand Champion steer’s beginning weight was 761lbs, his final weight was 1,092lbs, with a total gain of 331lbs and an average daily gain for 2.78 lbs/day. The owner of this steer and the $8000.00 grand prize was Key Ag.

Top 10 Finishers present and pictured with ICA EVP Wyatt Prescott include l-r, Celia Gould, Stan Boyd, Scott Rigby, Laurie Lickley (seated), Brenda Richards, John Kelly of Key Ag and Jay Faulkner.

Pictured l-r: Reserve champion LG Davison & Sons, represented by Bill and Jackie Davison, 3rd place winner, Laurie Lickley and Grand Champion Key Ag, represented by John Kelly.

2014 Participants

Leadore Angus Jerry Trebesch 1 and 2 Public Lands Council and Owyhee Cattlemen’s Brackett, Brackett and Lancaster Consulting Jay and Becky Faulkner Jerry Deckard Webb Ranch LLC Devil Creek Ranch Gould and Boyd Brackett Livestock Ford Ranch Prescott Family Alan and Kim Thompson, and Jessie Jarvis Simplot Livestock Treasure Valley Scott Rigby Tony Bott 1, 2 and 3 LG Davison & Sons Tony and Brenda Richards Brent & Sam Eaton CE Brackett Cattle Valley Co-op NCBA & Brackett Gov. Butch Otter Key Ag Cevin Jones Lickley 1 and 2 Worst, Fitzgerald and Stove Law Firm Triple L Angus Cooper Norman CPA Aslett Ranch Brackett and VanLiew Sen. Patrick and Rep. Kaufman Skaar Feedlot 7 Rivers Livestock Association

ICA Line Rider, January 2015

Thank you to our new and renewed Idaho Cattle Association members!

Your support helps us continue preserving, protecting and promoting all segments of the Idaho cattle industry.

Jim and Susan Barton Kristy Barton Justin and Jessie Jarvis Matt Stephenson – Cargill Beef Big Dog Renewable Energy Marcus Higgins Terry Lee Johnson Valene Lickley Matt Bead – Performance PlusIdaho LLC Amie Halstead Mike Countryman – Northwest Farm Supply Thomas & Sandelle Shaw Kesl Ranch 06 Livestock Bar B Ranch Carl Hunt Lanting Enterprises Ross & Sue Goddard DeWolfe Farms Gerald Martens Dowton 3X Ranch Phillips Brothers Patxi Larrocea Phillips Tom Hennessey Dr. Lloyd Knight Rafter T Ranch Oleson Ranches Ron & Kerry Wilcox Commercial Tire Loughmiller Ronnie & Susan Jones Jay Smith Nancy Brackett Camas Creek Ranch Max Palmer Lemhi Large Animal Health Von Bean Burgess Angus Ranch Muir Clark & Guerrant CPA’s Steve Miller Schroeder Law Offices Mark Hauter Andy Dobson Don Graybeal Greg Garatea

Pete Volk Jim & Nancy Martiny Vernon Kershner Ed & Ruth Raney HD Dunn & Son Ranch Piercy Farms 101 Ranch Inc. Rocky Sherbine Ken Estep Lorry Pitcher Jeff Faulkner Tim Shaw Herefords, Inc. Tree Top Ranches C Lazy Z Ranch Banner Bank Carter Cattle Co Mill Iron Ranches Nate N1 Ranch Steve Ireland Don & Charlotte Halvorson Valley View of Magic Valley Lazy TY Livestock Riverbend Ranch Lori Otter Butch Otter EZ Ranch Sara Johnson Kirk & Stevia Webb Webb Ranch, LLC Granger Butte Ranch

ICA Line Rider, January 2015

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29

The World of Market Politics

Kent Bacus, national cattlemen’s beef Association – by Laken Savage, Hamer

B

eef. It’s what’s for dinner in homes all around the world. Kent Bacus, Associate Director of Legislative Affairs for the National Cattlemen’s Beef Association, addressed not just local market politics, but beef market politics around the globe.

The demand for American beef is growing globally, and 10-15 percent of the beef we produce in the United States is exported.

In fact, the United States dominates when it comes to exporting valuable beef. Bacus explained that while the volume of beef being exported from the United States has not necessarily increased, the value has greatly increased. The boom in product quality is due to superior American genetics, as well as expert technology beneficial for increased beef productivity and quality.

A question Mr. Bacus brought up was, ‘why are we exporting our beef when there is

a shortage in America?’

The answer is economics. “We sell our beef to the highest bidder,” he said.

“Americans expect higher value cuts, while globally the demand is for lower value cuts— such as beef tongue and liver.”

Bacus pointed out that 2065—50 years from now—more food is going to be needed to feed the world than was consumed in the last 7,000 years. In 2013, when Japan lifted the age-based restrictions on their beef imports, U.S. beef sales increased by four billion dollars. Progress is being made, but we will still have to step up our efforts in the future. What are some obstacles affecting our ability to meet the demands?

Geopolitics, tariffs, BSE restrictions, production technology, and marketing restrictions are some of the issues holding us back. How can we, as Idaho cattle producers,

engage in helping to meet these demands?

Mr. Bacus mentioned that trade promotion authority will hopefully be going through the next congress and that we can urge our officials to support the Trans-Pacific Partnership, as well as to stay firm with Russia, China and Japan. One thing mentioned that would improve our volume is the removal of trade barriers. More consumers and higher demand means more money, so as cattle producers we should always be motivated to educate ourselves, ask questions, and keep up to date on local and world market politics.

Now to quote John Wayne, “We’re burning daylight!” Let’s get out there and continue to excel in producing excellent beef, to meet the increasing global demands, and to break through some barriers that will help improve our industry.

Bringing the Market Home

Ryan Smith, The Investment Prescription – by Britany Hurst, Communications Director

R

yan Smith is one of the nation’s leading experts on investing. He has decades of investment experience and with his wife co-manages assets in excess of $300 million.

Smith started playing investment analytics when he was 13 years old; forecasting capital investment choices for his father.

At age 26 he was invited to train Donald Trump’s family in investment techniques and strategies at Trump Tower. Ryan’s work has been featured in National Real Estate Investor, The New York Times, and Bloomberg. He spoke to Convention attendees about diversifying assets beyond land and cattle.

The longest bull market run in our nation’s history was a 23-year span that started in 1985. While the rate at which money was being printed, federal policies, and technological innovations certainly contributed to the bull market, analysts attribute the positive swing to the baby boom generation buying stocks and bonds in preparation for retirement. However, in 2008, the bubble popped. The market changed from boomers putting money into the market to taking money out of the

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market to begin their retirement.

“A key demographic trend is the aging of the baby boom generation,” Smith explained.

“As they reach retirement age, they are likely to shift from buying stocks to selling stocks.”

That has a pretty significant impact on the market when you consider that 10,000 people retire every day.

Certainly Al Greenspan and Barney Frank had their role in the economic downturn of 2008, but Smith said the market will continue its bear trend to match the 23year bull cycle. Which, if his predictions are correct, means two more decades of a downward market.

The Economic War 2008 brought a war on two fronts.

First, the economic collapse, and second, the beginning of a new economic trend.

While the economic collapse is a short-term problem, the trend is a long-term problem.

To fight the war, the federal government pulled three arrows out of their quiver. First, they penalized savers with the justification that if everyone in our country started saving money, our economy would collapse.

Interest rates were dropped to zero, but Americans kept saving. Americans weren’t spending their own money, so the feds provided a stimulus in hopes the population would spend government money. When that also didn’t produce the desired results, the government started to manufacture confidence. How? Money supply. The federal government asked themselves what they could do tomorrow morning that would make Americans confident in the future?

The answer: increase the market, so people will start spending.

Currency Games The federal government studied the correlation between commodity prices and business and discovered an inverse relationship. The fastest way to bring the market up is to make the value of the dollar go down. Oil, food, energy and commodities are traded in the dollar. Therefore, when the value of the dollar decreases, the price of those commodities increases. For example, in January 2009, gas was $1.90/gallon. Until recently, the idea of gas being below $3.00/ gallon was a pipe dream.

ICA Line Rider, January 2015

The feds fast-tracked a policy to weaken our currency so the United States had the weakest currency in the world. We bailed out European countries because they had much weaker currency, and we wanted the top spot on the bottom. In other words, we were trying to print our way out of the economic ditch. Since 2008, there has been a 400 percent increase in American money supply. So, what does that mean? The federal government is largely unequipped to fight deflation. The only ways to fight deflation is by lowering interest rates, which are already as low as they can get, and printing money, which has already been done in excess.

Taking it Home Mr. Smith offered these six tips for bringing the market home: 1. Obtain security. If you have money, save it. Invest in things that truly exist.

2. Principle growth. There’s a hole in your bucket. You need to grow your income, and you need to grow your capital.

3. Hedge for inflation.

4. Build a business that is meaningful.

Businesses that are meaningful are more profitable. And as owners of multigenerational businesses that feed the world, we are one step ahead of the curve.

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Ryan Smith told attendees that as business owners of multi-generational businesses feeding the world, ranchers need to invest for the future.

ICA Line Rider, January 2015

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Keeping Profits in Your Own Hands

G.K. Mangelson, American Society for Asset Protection – by Lindsay Loveland, Blackfoot

A

n expert in the area of lawsuit protection and prevention, G. Kent (GK) Mangelson, instructed Convention attendees on ways “cattleman can save thousands in taxes and become invincible to lawsuits,” complete with advice and real-life tools to help in your asset strategy.

Mr. Mangelson grew up on a dairy, and respects the cattlemen who continue in this great industry. Because he understands the ranching world, he knows why we need to have our assets protected and how to make us unattractive to trial attorneys.

He explained, “The family farm is being liquidated at an average of 500 farms per day because owners and operators don’t understand estate taxes. I have seen this personally. There’s not one reason that anyone in this room should be paying estate taxes if you use total asset protection. If you solve these other problems, states taxes float into nothingness.”

Lawsuits

The biggest problem facing business owners today is lawsuits, but it’s the “easiest one to solve” through protection and prevention. “These lawsuits can destroy more than financial lives,” Mangelson said. “It has destroyed marriages, families; I’ve even seen it cause suicide.”

That is why we need to take these vital steps in protection. In the case of a lawsuit, the plaintiff has to come up with a theory of liability. All litigated outcomes rise and fall on

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the theory of liability, and that is something we as producers can control. If you create wealth to any degree, and you have not done something to make yourself unattractive to a trial attorney, you will be sued. The answer to this is the “magic cloak” concept, which makes you impervious to lawsuits from the perspective of a trial lawyer. The “magic cloak” Mangelson referred to is a limited partnership or a limited liability company.

Vicarious liability and joint ownership

Today’s business equivalent of the ancient rape and pillage laws are vicarious liability and joint ownership. Vicarious liability was originally intended for parents and their minor children, but today it sometimes works out of hand. “How nutso would it be to pass a law that makes you responsible for other people’s actions?” Mangelson asked. “Well it is happening today, and it is happening all over the United States.”

On June 26, 1985, the Supreme Court ruled that one person can be completely liable for the other persons, and today joint ownership is a scary deal. He advises us to stay away from both vicarious liability and joint ownership to protect ourselves.

Mangelson quoted Mr. Mitten, the father of asset protection, saying joint ownership is “the financial kiss of death.”

Funding the trust

After showing a picture of Atlas holding the globe, Mangelson compared Atlas to

a living trust, and the globe to assets and financial interests. He advised those in attendance to connect and attach, reassign and retitle their assets to their living trust.

When assets are listed in a living trust, it’s called funding the trust. That is the legal term with which we all need to be familiar. If there is one thing Mangelson hoped attendees to take away from his presentation, it is that a “living trust is the most loving tool you’ll ever set up.”

It’s in your hands

Now, you might be wondering how this applies to you. Can’t your attorneys make sure you’re doing all of this? Well, attorneys today are being taught how to be defense attorneys, criminal law attorneys, family law attorneys, and are taught very little about asset protection, according to Mr. Mangelson.

Therefore, as cattle producers, we need to be proactive in protecting ourselves.

G.K. Mangelson, of the American Society for Asset Protection, urged Convention attendees to take control of their destiny by setting up limited liability companies, creating living trusts and being proactive in protecting themselves.

ICA Line Rider, January 2015

Not Your Grandad’s Politics

Scott Bedke. Idaho Speaker of the House – by Britany Hurst, Communications Director

I

CA Past President and Speaker of the House Scott Bedke concluded the 2014 Convention by speaking about the changing political landscape of Idaho and the United States. Speaker Bedke credited ICA for contributing to his success in the Idaho House of Representatives, saying, “The skill set that got me to where I am in the Legislature I learned in rooms at ICA.” He encouraged every cattle producer to become more involved in the organization and to attend the conferences as often as possible.

“The members of the Idaho Cattle Association, and the leaders who came before us, are our landmarks,” Bedke said, while recounting a time from his youth in Oakley, when his father sent him out to gather cattle and he got lost. “You can’t get lost if you can see the landmarks.” And Bedke went on to challenge every member of ICA to become those landmarks for those who follow.

Bedke spoke about Idaho’s balanced budget, which is mandated by the Idaho Constitution, and is one more thing that distinguishes Idaho from other states in the Union. Other states finance the gap between the accepted budget and actual revenue, and our federal government does the same. Bedke reminded attendees that a violation of the laws of economics can only be prosperous for so long. In that same vein, Bedke advised convention goers regarding current cattle markets.

“It’s not going to be the bad years that put you out of business,” he said. “It will be the good years that put you out of business. You will commit to a string of payments that you won’t be able to maintain in the bad years.

We must be prudent. We must be careful.”

As far as the political arena is concerned, Bedke urged cattle producers to throw their hat into the ring. “No one else is going to look out for us,” said Bedke, “it’s only us.”

Bedke motivated cattle producers to get involved when he told them, “The government has your future planned for you, and if you don’t like that, you have to become politically active.”

Intrusion from the federal government is always an issue of concern for our industry.

However, Idaho has taken a firm stand against government encroachment on issues such as wolves and water management, among others. Idaho has been able to stand up against federal overreach, and has been able to maintain primacy over most of the major issues.

As for 2015, Speaker Bedke asserted that education funding will be one of the ICA Line Rider, January 2015

major drivers in the Legislature. Despite low academic rankings, Idaho is fifth in the country for money allocated per student, and 60 percent of the general fund is earmarked for education funding. When asked about Idaho’s stand on gay marriage, the Speaker promised, “As long as Idaho has a Constitutional amendment opposing gay marriage, [legislators] will fight that issue until the citizenry decides to take that

amendment out.”

Overall, Speaker Bedke reassured attendees that “Idaho is in pretty good shape,” and remains friendly and supportive of businesses—like you cattle operations. The bottom line, as far as Bedke is concerned, is political involvement.

“Never squander the reputation of honesty, dependability, and morals that got us here,” he concluded.

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Zoetis Cattlemen’s College Tom Brooks, Senior Territory Manager — by Jessie Jarvis, King Hill

A

lthough different topics are covered every year, the Zoetis Cattlemen’s College is always one of the most beneficial sessions offered to attendees of ICA’s Annual Convention and Trade Show. This presentation manages to dig deep into the heart of issues, never failing to give producers the information they need to better their operations. However, sometimes that overload of information can leave producers feeling a bit dazed, asking, “Where do I start?”

After this year’s session, I sat down with Tom Brooks, Senior Territory Business Manager for Zoetis, and asked him a few questions about their presentation, and how producers can turn this knowledge into action.

Question: Since not all of ICA’s members are able to attend Convention, can you give those at home a little breakdown of what was covered?

Advantage, Feeder Advantage, and Total Tom Brooks: “Of course. The three topics Advantage—each one tailored to predict Dr. Richard Linhart, Dr. J. Brad Morgan differences in profitability, progeny and and I covered were DNA testing, emerging genetic merit. I like to think of it as a way to technologies within our industry, and handicap your herd, springtime parasite because it gives you control. The first the ability to make two really go handdecisions based on in-hand together the things you can’t when talking necessarily track or about GeneMax® see on your own.

Advantage™ (GMX).

When it comes down This is a genomic to it, GMX gives you test created from a better viewpoint of collaboration the genetic potential between Angus of your animals.

Genetics Inc., This is the kind of Certified Angus Convention participants benefitted from the test that can be used to Beef® and Zoetis.

Zoetis Cattlemen’s College presentation on make your replacement When used in DNA testing, emerging technologies and herd stronger year after commercial Angus springtime parasite control. year. replacement females, As for parasite control, a strategic GMX can help producers make betterdeworming plan is a simple way to protect informed selection, mating and marketing your cattle and your profits. Our continued decisions. GMX offers three tests, Cow

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ICA Line Rider, January 2015

research has found that seasonal timing and product rotation are critical to the success of a deworming program. Most producers pour in the fall when they work their cattle, but pouring again in the spring is a smart way to manage parasites. Producers can rotate between products, such as Dectomax® and Valbazen®, to ensure that parasites don’t have the opportunity to become resistant to one dewormer. Spring is also a significant time of year in terms of an animal’s growth and development, so you really don’t want parasites to have a chance. Plus, the extra control before turnout can help break pasture contamination.”

make changes to your program, you run the risk of getting left behind the rest of your industry. But it’s also important to take your time when making changes. If you make multiple changes in a year, you have no way of knowing which ones were successful, and which ones didn’t have a positive effect.

Most importantly, the changes a producer makes need to be those that can be tracked and compared. An easy way to implement springtime deworming is to use your firstcalf heifers as your test group. More than likely they run in common with the rest of your herd. You always want to make sure that

whatever cows you’re “testing” are getting the same feed, mineral, weather conditions, etc. as the rest of the herd; that way you know the only difference in how they’re being raised is whatever you’ve purposely changed.

GMX is a bit easier, because it is solely geared toward use in heifer selection. Start by using it as a test to determine which heifers you will keep as replacements. This program is going to help you identify genetic outliers, making your herd more uniform and also picking up on progeny that will help reduce any potential occurrences of inbreeding.

Q: How do people take what they’ve learned from the Cattlemen’s College, and successfully implement it on their own operations?

TB: “Our information isn’t meant to be overwhelming, but sometimes it can be hard to know where to start. If you never

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Winterize Your Bull story and photo by John B. Hall, Ph.D., Extension Beef Specialist, University of Idaho

B

ull prices jumped a few years ago and don’t show much sign of easing.

Sometimes bulls get treated like my old 2-wheel drive pick-up. It sits in the shed all winter, but I expect it to start on the first try in April. Most of the year the bull is “off-duty” and largely ignored, but during the breeding season we expect him to get all the cows bred. Routine winter bull management is part of a good reproductive management program.

Physical evaluation

All bulls should be physically evaluated in late fall or winter.

Examine feet, legs, eyes, body condition, external reproductive structures, and mobility of each bull. This is most easily done in a corral with a good solid base or close-up on the range.

• Feet, legs and mobility It is important bulls go into winter on a sound set of feet and legs. Winter time usually means poor footing conditions due to ice, mud or snow. Bulls with poor feet and legs are much more likely to be injured during the winter. Bulls with mobility problems due to injury or age need to be culled.

• Body condition Bulls should not carry as much condition as cows. Mature bulls should be in body condition score 5 or 6 (BCS; 1= emaciated to 9= extremely fat) during the winter. Bulls that became thin during the breeding season should have gained weight and reached BCS 5 by now. Yearling bulls may become fat during development. Young bulls need to lose some fat in late winter so they should start the breeding season with BCS 5 or 6. Fat bulls (BCS 7 or greater) decreased fertility (See bar graph on top of page 37.)

• External Reproductive Structures Even during the non-breeding season bulls can accidentally damage their reproductive system. Fighting, infections and injury by brush or fences can result in damage to the testes, penis or sheath.

The testes should be of equal size with no damage to the scrotum. Look for injury to the penis or sheath. Bulls with any indication of problems with external reproductive structures should be examined by a veterinarian. Then the decision can be made

36

of hay for every 10º below 15º. So on days when the windchill is -5º, bulls will need an extra 7 lbs. of hay. Remember there is a physical limit to how much hay bulls can Management during winter eat, so when temperatures are extremely cold Management for bulls that pass their they will need some grain. One pound of physical exam should focus on proper grain equals 1.5 to 2 lbs. of hay on an energy nutrition, sufficient exercise, and basis. Bulls that have not had grain recently prevention of injury. Mature bulls, should not receive more than 3 to 4 lbs. of young bulls (< 3 yrs of age), and grain when it is first introduced. yearling bulls should be penned Young bulls need to continue to gain separately. Bull pastures should be about 2 lbs. per day. Young bulls should relatively large and be established receive good quality hay and supplement. on level to rolling ground. Steep Supplements should be fed at maximum pastures should be avoided.

0.5 percent of body weight (about 8 to 10 Barns or sheds are not lbs. per bull per day). Mineral supplements necessary, but access to for bulls should be a complete supplement windbreaks and bedding is critical. with calcium and phosphorus as well as trace During extremely cold weather, bulls can minerals. In many areas of Idaho, copper suffer from frostbite of the scrotum resulting and selenium levels in minerals need to be in decreased fertility. While some bulls may high, but you should always check with your recover from frostbite before the breeding local University of Idaho Extension Educator season, others will have permanent damage. or nutritionist before changing mineral formulation.

Bulls should be exercised daily. The easiest way to motivate bulls to exercise is to put hay as far from the water source as possible.

Long pens or fields are ideal to force bulls to stay in shape over the winter.

Bulls should be dewormed and treated for lice, if not done in late fall. An injectable dewormer that has good activity against lice is probably the best choice for winter deworming compared to a pour-on. Lice populations and damage usually peak in January and February.

Ideally, bulls should be observed daily during the winter. At least once weekly, producers should observe all bulls closely Good bedding and trees for a windbreak help for signs of any problems. Bulls need to be bulls maintain fertility. treated immediately or shipped if they can’t be treated. With a bull battery of 20-30 Mature bulls should be fed good quality bulls being worth $70,000 first cutting hay. Bulls will consume about to $150,000 or more, it is 2.2 to 2.5 percent of their body weight in worth taking the time to feed daily. This means bulls will consume check on these guys.

40-50 lbs of feed daily. Bulls in good All bulls need to condition with a winter hair coat do not have a full breeding need additional feed or energy to stay warm soundness exam in until the temperature drops below 15º F. late winter or early When average temperatures with wind chill spring. Proper winter drop below 15º, the amount of hay fed needs management of bulls and to increase or an energy supplement needs regular evaluation will enable to be added (grain, barley cake, etc). A rule producers to avoid breeding problems or loss of thumb is bulls will need an extra 3.5 lbs. of bull salvage value. to treat or replace the bull. It is much easier to find another bull between January and March than it is in May.

ICA Line Rider, January 2015

Effect of bull body condition on semen quality 90

% of Bull Passing

80 70 60 50 40 30 20 10 0

BCS â&#x2030;¤ 3 BCS 4 BCS 5 BCS 6 BCS 7+

ICA Line Rider, January 2015

37

Friend of the Industry

T

he recipient of the 2014 Friend of the Industry Award is Ramona Ridley Karas. She has been an ICA Board Member for more than 20 years, along with sitting on multiple ICA committees. Ramona began her career at US Bank in Boise in the late 80’s. In 1992, she started at Simplot Land and Livestock in Grand re c o r d s View as the receptionist NOT YOUR Grandad’s industry and quickly moved into an administrative assistant position for the company. She remained in that position until 2007, when she moved to Western Stockmen’s in Caldwell to take a position as the Marketing Solutions Manager. She oversees marketing and advertising as well as customer relations for Simplot Western Stockmen’s stores.

Along with her dedicated service to the Cattle Industry she has served on the Nampa Boys and Girls Club Auction Committee, Canyon County Festival of Trees Committee and is involved with Caldwell Chamber of Commerce.

Ramona and her husband, Brandon Karas, have two children, Sierra and Wiley Jack.

BR

Ramona Ridley Karas was recognized as the Friend of the Industry award and receives a blanket commemorating her service. Presentation given by Wyatt Prescott, ICA Executive Vice President.

38

ICA Line Rider, January 2015

64thth Annual Gem State Classic Bull & Female Sale Sponsored Sponsored and and Managed Managed by by the the Idaho Idaho Angus Angus Association Association

February 14, 2015 12:00 MST College College of of Southern Southern Idaho Idaho Exhibition Exhibition Center, Center, Twin Twin Falls, Falls, Idaho Idaho

Selling 70 Bulls 20 Females

(Angus, (Angus, Hereford, Hereford, Sim-Angus) Sim-Angus)

Top Top Consignments Consignments from from across across the the Northwest Northwest Junior Junior judging judging contest contest at at 9:00 9:00 am am For For Information Information & & catalog, catalog, contact: contact: Doug Kohntopp (208) 324-5342 j.kohntopp@yahoo.com

ICA Line Rider, January 2015

Dennis Boehlke (208) 989-1612 bellkeyangus@digis.net

39

Students Stay Connected to Industry Through SICA Cody Morgan, SICA President, University of Idaho

F

ollowing the busy summer months, students from all over Idaho and neighboring states temporarily leave the ranch, trade in their horse and saddle for pen and paper, and head to the University of Idaho to continue their education. For the first few weeks the excitement of catching up with friends and “studying” keeps our minds off what we left behind at home or at the ranch, but soon enough most of us start to miss the cattle. Fortunately, for students at the University of Idaho involved with the Student ICA, going to school doesn’t mean we have to miss out on cattle industry issues, networking with industry leaders, A large group of Univeristy of Idaho SICA members attended Convention, helping or expanding our knowledge on different ICA staff with registration, meal tickets and other duties throughout the three-day event. sectors of the industry.

The Student Idaho Cattle Association (SICA), is an organization on campus that is dedicated to the cattle industry and is a subsidiary of the ICA. Currently we have 40 active members, 4 officers, 2 representatives, and an advisor, Dr. Carl Hunt. At the beginning of the semester, SICA hosted a trap-shooting tournament as a fundraiser during Dad’s Week, organized a dummy roping during the Celebrating Idaho Agriculture event on campus, and volunteered at the Corn Maze in Lewiston.

With money earned from fundraising, and sponsorships from companies and ranches from all over the region, we were able to send Ensures the Q U I E T E S T 25 students to the annual ICA Convention in Sun Valley. One of chute operation available! our highest priorities in the club is to introduce students to industry leaders, along with gaining knowledge on pertinent issues facing the industry. With every sector of the cattle industry represented at the convention, students were able to examine potential career opportunities and become informed on issues in each area of beef production. I would like to take this opportunity to thank members who were able to meet with students during the convention and help answer any questions we had regarding the industry or possible career options. I would also like to thank all of our sponsors that covered our registration costs for the convention.

During the spring semester the Student ICA will host a series of fundraisers in order to send six students to the NCBA Convention in San Antonio, Texas, as well as 20+ students to the Pacific Northwest Young Cattlemen’s Convention and Tour in Washington and Oregon. Rounding out the school year we will take an industry tour Stapleton, NE to different commercial operations, feedlots, purebred operations, Cell: 308-215-0258 supplementation companies and other cattle industry operations Email: adleetch@yahoo.com interested in the Student ICA. If you are interested in having the WIN A CUSTO $7000 www.alsilencer.com Student ICA tour your outfit this late spring, please feel free to M JUD MILLER D contact me at morg0075@vandals.uidaho.edu.

SADDL E

ART LEETCH

40

ICA Line Rider, January 2015

Polled Herefords And South Devon’s

Presents the 2015 Efficiency Experts Ranged Raised Cattle Sale

Friday Feb 6th 2015 At 12:30 At the ranch 7 miles east of Idaho Falls On Sunnyside Rd Elkington Polled Herefords is the source for polled outcross genetics unique pedigrees throughout the entire offering

Lot 657A EPHR FALLOUT 657A (P43388947) A great bull with tons of growth BW 80lbs

95 Bulls

Sound easy keeping range raised 2 year old bulls

80 Polled Herefords 15 South Devons 8 (black) 7 (red) 20 bred Polled Hereford Heifers 3 South Devon Bred heifers Our severe environment culls inefficient poor fleshing cattle.

Forty years of selection has greatly increased the efficiency and fleshing ability of our cattle. Line bred Elkington Bulls will produce high performing calves and easy fleshing high producing cows that will work anywhere on less feed then most cows are accustomed to. Our bulls live in harsh conditions and are developed on a high roughage ration. At high altitude between 6000 and 7000 feet.

Western America has an Angus based cow herd. Elkington bulls will give you added growth with greater life span over a strait Angus cow. Our customers are reporting 35lbs to 80lbs added at weaning over there strait Angus calves. Black Baldy calves have always been the preferred cattle in the industry Elkington bulls will produce these sought after calves.

Lot 729A EPHR BEEMER 729A (P43388938) A moderate framed heifer bull BW 70 lbs

South Devon Bull

Lot 642A EBS ELKER 1121 642A (203524) A massive red South Devon Bull

Bred Heifer

EElkington lkington P olled H erefords Polled Herefords

5080 E. Sunnyside Road, Idaho Falls, ID 83406 Keith (208) 523-2286, Cell (208) 521-1774 • Layne (208) 681-0765 Brent (208) 523-6461 • E-mail: ephrbulls@hotmail.com

LiveAuctions TV LIVE ON THE INTERNET. LIVE AUDIO. LIVE VIDEO. BIDDING

Sale will be broadcasted on

View catalog on line at Elkington Polled Herefords.com or on Face Book at Elkington Polled Herefords

ICA Line Rider, January 2015

Lot 625A BJE EMILY 625A (P43388956) 20 like her sell bred to calve in march

41

My

Success

MICRO, a long-time ICA supporter is proud to serve as Your Connection to Profit providing innovative management solutions since 1971. MICRO is increasing value throughout the supply chain with its integrated health, feed, animal and information management systems. MICRO offers the most comprehensive systems and service in the industry.

” -

SWEETLIX® Rumensin® pressed blocks help provide extra weight gain and improve my stocker health program.

Please contact your local representative,

Tom Olsen at (208) 890-3365.

42

”

Chuck Sebranek of Covington, Oklahoma

SWEETLIX.COM l 1-87-SWEETLIX

ICA Line Rider, January 2015

ICA Line Rider, January 2015

43

NCBA and PLC Issue Joint Statement on Senate Passage of Funding Bill We greatly appreciate Congressâ&#x20AC;&#x2122; passage of this important legislation which contained a number of critical provisions that will support the viability of our industry for the year to come. The bill made a major step in addressing over-burdensome regulation from the EPA by withdrawing the Interpretative Rule as part of the Waters of the United

States proposed regulation. The rule, which attempts to clarify farming and ranching provisions under the Clean Water Act, adds uncertainty rather than explanation for landowners and threatens fines of up to $37,500 per day. While not a complete fix, this is a critical step in addressing the strong concerns farmers and ranchers have with this

regulation.

Viable public lands and the ranchers who lease those acres are critical not only to the cattle industry, but to the preservation of those lands for multiple use, wildlife habitat and wildfire prevention and suppression. The bill kept ranchers in the West on the land, holding budgets for the BLM and Forest Service level, despite the Presidentâ&#x20AC;&#x2122;s request to cut funding for federal grazing and range programs.

There is language included that prevents the Interior Department from listing the sage grouse under the Endangered Species Act for the fiscal year and the additional funding to continue sage grouse conservation efforts is important to prevent a future listing of the bird. Listing the sage grouse would take the most successful natural resource stewards, ranchers, off the land.

The bill also contained continued assurance on a number of environmental regulations. Specifically, the bill prevents funding for the EPA to require cattle producers to obtain greenhouse gas permits for livestock and to prevent mandatory reporting of greenhouse gas emissions from manure management systems.

The passage by both the House and Senate is a clear message that Congress supports our industry and is willing to put a stop the overzealous Administration and their attempt to take production agriculture off the land.

Mark your calendar now and make plans to attend the 100th Anniversary Celebration of the Idaho Cattle Association!

102nd Annual Convention and Trade Show July 14-18, 2015 ~ Boise 44

ICA Line Rider, January 2015

ANGUS MEANS BUSINESS. A reliable business partner is difficult to come by. At the American Angus Association®, a team of skilled Regional Managers can guide your operation toward success.

Contact Jake Troutt to locate Angus genetics, select marketing options tailored to your needs, and to access Association programs and services. Put the business breed to work for you.

Jake Troutt, Regional Manager 6344 Beacon Light Road Eagle, ID 83616 208.921.6774 jtroutt@angus.org Idaho Oregon Washington Hawaii

3201 Frederick Ave. • St. Joseph, MO 64506 816.383.5100 • www.ANGUS.org To subscribe to the Angus Journal, call 816.383.5200.

Watch The Angus Report on RFD-TV Monday mornings at 7:30 CST. © 2014-2015 American Angus Association

Market directly to the processor and receive top dollar for your cull cows and bulls.

No commission and no freight taken out.

Matt Stephenson Cell 208-680-3647

Charles Fuller

Office 599-268-5596 Cell 559-348-7330

Cargill Beef

Formally BEEF PACKERS INC. ICA Line Rider, January 2015

45

BREEDER & SERVICE GUIDE

38

101 Ranch Jim Kast Family

8101 E. Kast Drive, King Hill, ID 83633 Phone: 208.366.7777 Cell: 208.590.3047 Fax: 208.366.2224 • E-mail: bulls@101ranch.com,

www.101ranch.com

Ranch for Sale

See listing at www.canyontrailrealty.com

BALE WAGONS New Holland self-propelled and pull-type models/parts/tires.

Sell/Buy/Finance/Deliver.

(208) 880-2889

Keep the dream alive with gifts that last forever. www.idahocattlefoundation.org

www.balewagon.com

46

ICA Line Rider, January 2015

BREEDER & SERVICE GUIDE

Your Irrigation Experts

A Zimmatic® by Lindsay system is more than a pivot – it’s a customized irrigation solution.

Designed for optimum efficiency, it grows a bigger bottom line. Each system is backed by trained irrigation professionals who provide expertise and support beyond products and technology.

Your dealer will keep your pivots running smoothly increasing your yields… and your ROI.

Season after season, this system will prove profitable no matter what the crop or terrain. Which is why we’re experts in our field... and yours.

The dealer network offers: • Knowledgeable, dependable service

To learn more, visit your local Zimmatic® by Lindsay dealer or www.zimmatic.com

FRED BUTLER

• New product and technology updates

SALES MANAGER

• Advice on how to customize equipment for your operation

(208)880-5903

fredb@agri-lines.com

• Durable Genuine Lindsay parts

AGRI-LINES IRRIGATION

P.O.BOX 660 • 115 North 2nd Street Parma, ID 83660 • (208) 722-5121

www.agri-lines.com

Modern solutions for your irrigation needs © 2011 Lindsay. All rights reserved. Zimmatic is a registered trademark of the Lindsay Corporation. Certain restrictions and conditions apply.

See your local Zimmatic dealer for complete details. www.zimmatic.com

ICA Publication Editorial and Advertising Deadlines Circulation: 1,100 Feb. Line Rider-Cow-Calf Jan. 5, 2015 March Line Rider-Membershp Feb. 2, 2015 April/May Line Rider-Foundation* March 2, 2015 June Line Rider-CattleWomen May 1, 2015 July Line Rider-Centennial Program June 1, 2015 ICA Resource Guide July 1, 2015 August Line Rider-Allied July 6, 2015 September Line Rider-Feeder Aug. 3, 2015 October Line Rider-Convention Sept. 4, 2015 November Line Rider-Purebred Oct. 2, 2015 December Line Rider-Holiday Nov. 2, 2015 *(Foundation Issue extended circulation to 10,000+)

ICA Line Rider, January 2015

Noahs Angus Ranch Angus Cattle Since 1955 Private Treaty Sales

120 Yearling Bulls available spring 2015 25 Long Yearling Bulls Bred Females Randy & Kate Noah 208-257-3727 Nathan & Melissa Noah 208-257-3686 Cambridge, Idaho noahsangusranch.com 47

Annual Production Sale • March 10, 2015 Lunch at 11:30• 1:00 MST pm • At Ranch Over 110 Quality Red Angus Yearling Bulls • 85 Red Angus Heifers

PIE RED LABEL 202 • #1575029

CED BW WW YW MILK ME HPG CEM STAY MARB YG CW REA FAT 2 -0.2 66 110 18 -7 10 3 9 0.19 -0.01 35 0.33 -0.01

5L COUNTRY ROADS 466-475Y • #1485234

CED BW WW YW MILK ME HPG CEM STAY MARB YG 6 0.2 48 83 24 -1 14 6 7 0.53 0.18

CW REA FAT 17 -0.06 0.04

Also featuring the genetics of Bieber Hughes, Bieber Roosevelt, Brown Redemption and Ludvigson Saga

5L OBJECTIVE X415-356Z • #1549914

CED BW WW YW MILK ME HPG CEM STAY MARB YG CW REA FAT 3 0.2 61 94 26 4 11 0 6 0.16 -0.12 26 0.61 -0.01

5L ON EDGE 3148-299X • #1380178

CED BW WW YW MILK ME HPG CEM STAY MARB YG CW REA FAT 5 -0.8 63 102 17 2 11 3 13 0.46 -0.03 29 0.46 0.01

Please call Brian at 208-317-7878 or email for catalog!

Brian Loosli

Jonathan Meek

208-652-3303 • 208-317-7878 blloosli@gmail.com

Ranch is located 50 miles northeast of Idaho Falls on US 20

3127 E. 1100 N. • Ashton, ID 83420

208-227-3779

www.loosliredangus.com

48

ICA Line Rider, January 2015

LORENZEN RANCHES

ANNUAL BULL SALE February 26, 2015

250 HEAD SELL Yearling & Age Advantaged Red Angus Bulls Red Sim-Angus Composite Bulls Black Sim-Angus Composite Bulls Replacement Heifers AT THE RANCH

|

PENDLETON , OREG ON

LORENZEN RANCHES www.lorenzenranches.com | Larry Lorenzen 541.276.6108 | Sam Lorenzen 541.215.2687 ICA Line Rider, January 2015

49

FT COOK M18AAG O th Annual Performance Sale a

b

Thursday, March 19, 2015

Maag Angus Ranch Headquarters b Vale, Oregon

selling oveR

200 H

ead!

One of the West’s Largest Selection of 2 Year Old and Long Yearling Bulls ireS S d e r eatu

F

WeRneR WesTWaRd 357

HooveR dam

CJH HaRland 408

RiveR Hills full THRoTTle

sav final ansWeR

Connealy ConfidenCe 0100

Bulls for Today’s Progressive Cattlemen

b b Complete Fertility Testing, Including a Negative Trich Test and Tag. b b All Bulls Tested BVD PI Free. b b Free Feed Til May 1st.

b b Bulls Fed A High-Roughage Ration to Grow NOT Get Fat. b b Large Sire Groups with many Full and 3/4 Brothers.

Experience the Difference

M O C Maag aag a angus ngus Oft ft a angus ngus COOk OOk H HerefOrds erefOrds 541-473-2108 541-889-6801 541-473-3424 541-473-2108 541-889-6801 541-473-3424 V www Visit isit u uss a att:: www..Maagangus Maagangus..COM COM

New this year! www.dvauction.com www.dvauction.com

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ICA Line Rider, January 2015