IdaHome 2024 Media Kit

Page 1

Magazine

media kit


IdaHome is Idaho’s only premier monthly

lifestyle magazine. We’re passionate about providing readers with the Gem State’s best writing and photography on culture, community, recreation and real estate. The IdaHome brand represents the most compelling ideas, current events, products and experiences synonymous with Idaho.


DISCOVER IdaHome’s ❭ Real Estate news and marketing trends ❭ Most exclusive brands and latest listings ❭ Editorial content with local and global perspective ❭ Art from Idaho’s makers ❭ Outdoor adventure and top recreation spots ❭ Specialty and seasonal events ❭ Local and international celebrities ❭ Non-profit initiatives ❭ Best food, wine, beer and restaurants


IdaHome’s

PRINT DISTRIBUTION 20,000 FREE PRINT magazines/monthly issue

❭ 174 locations — Boise, Eagle, Nampa, Caldwell, Star, Kuna McCall, Sun Valley and beyond ❭ 125,000 monthly online readers and growing

5,000 ❭ BOISE AIRPORT KIOSK Actively handed out to relocation tourism and travel populations

3,000 ❭ ALBERTSONS Contracted for monthly distribution to all Ada, Gem, Canyon County locations

5,000 ❭ TARGETED PUBLIC DISPLAYS 100+ coffee shops, medical and dental offices, hotels, visitor and community centers, fitness centers, local events and more.

5,000 ❭ REAL ESTATE ASSOCIATED Businesses including brokerages & agencies, loan services, builders and developers, retail, new construction remodel axillary services

2,000 ❭ IDAHOME MEDIA PARTNERS Top local estate & lifestyle influencers including Magazine Anchors, advertising partners, issue features


IDAHOME FILM & MAGAZINE KIOSK

IDAHOME AIRPORT KIOSK OFFERS: ❭ Free distribution of IdaHome and FLAVOR magazines 365 days per year ❭ Continuous brand visibility to 8 million annual passengers ❭ Brand building videos of your company 144 times daily every day of the year ❭ Free charging station Presented with 24/7 SCREENING OF AWARD-WINNING IDAHO LEFESTYLE DOCUMENTARIES: • destinationidahomovie.com • girlfromgodscountry.com • kristinarmstronggold.com • idaho100suffrage.com

Destination Idaho movie

• barbedwireandbamboo.com

EVOLVE YOUR BRANDING EXPAND YOUR AUDIENCE BE SEEN IN THE BOISE AIRPORT


BUILD YOUR BRAND in front of 8 million passengers annually in prime airport location: • Reach a captive audience • 74% of passengers arrive an hour early • 80% of viewers take action from airport visibility

GAIN IMMEDIATE VERTICAL BRAND VISIBILITY WITH 500,000 annual print pages in IdaHome magazine distributed free at the kiosk and 175 Treasure Valley, McCall and Sun Valley locations plus 110,000 online monthly subscribers.

DISPLAY YOUR COMPANY’S COMMERCIALS 144 TIMES DAILY, SEVEN DAYS A WEEK, every day of the year, shown in intervals within awardwinning Idaho lifestyle films

Target affluent demographic of visitors and frequent fliers. Average income $55,000 – $93,000 per year

REACH A CAPTIVE AUDIENCE

ADVERTISE WITH IDAHO’S PREMIERE LIFESTYLE AND REAL ESTATE MAGAZINE


SECURITY Baggage Claim

IDAHOME FILM AND MAGAZINE KIOSK

Concourse B Walkway Food Court

Smashburger

IDAHOME AIRPORT KIOSK LOCATION WITH CONCOURSE AND FOOD COURT VISIBILITY

IdaHome and FLAVOR magazines are the Treasure Valley’s premier print and digital publications. These award-winning magazines feature the unique reasons why Idaho repeatedly ranks in the top ten places to live in the US. Every issue, our team of accomplished writers, photographers and designers explore the most compelling issues, events and people of our local communities. The publisher, Karen Day, is the winner of the 2020 Governor's Award for the Arts in filmmaking. The Boise Airport IdaHome kiosk combines video, digital and print to demonstrate the best of Idaho to passengers and global audience.

IdaHome

Community + Culture + Recreation + Real Estate idahomemagazine.com IdaHome Media LLC | Karen Day 208-481-0693


IdaHome captures

the attention of local and relocation audiences, placing your brand in front of consumers who are interested and seeking the best services, products and experiences Idaho has to offer.

OUR READERS Average Age: 40 Gender Male/Female: 48%/52% Audience: 59% Treasure Valley 21% Idaho 17% National 3% Global

Reader engagement with our DIGITAL MAGAZINE is 4X AS EFFECTIVE as singular website traffic attention


IdaHome’s

ADVERTISING RATES FULL PAGE SINGLE FULL PAGE PLACEMENT

$1400 PER ISSUE

2X - 6X FULL PAGE PLACEMENT

$1200 PER ISSUE

ADD VERTICAL MARKETING TO YOUR BRANDING STRATEGY IN THE IdaHome FILM AND AIRPORT KIOSK

Strategically located to attract the attention of 6.1 million passengers 30-60-second video spots 96 air times per day / 2,880 air times per month 7 days a week 364 days per year 2,880 air times per month COMBINED IDAHOME MAGAZINE AND AIRPORT VIDEO BRANDING PACKAGE › 3-6 issues full page placement › 3-6 months 96 daily airtimes/30second video placement/2,880 video airtimes per month $2,500 per month

6 IdaHome issues: 6 full page placements offers continuous coverage in print/online readership 100,000+ with FREE social media support for the entirety of 2024.


IdaHomeMagazine.com Community + Culture + Recreation + Real Estate CONTACT: Karen Day, Publisher karen@idahorem.com • (208) 481-0693


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