Idea-Buzz Campaign
Wing Tsun Kung Fu Gym
Date: October 21, 2011 Client: Wing Tsun Kung Fu Gym Made by: Idea-Buzz.com Package: Gold Package
Company Background / Buzz Campaign / FAQ Company Background Wing Tsun Kung Fu Gym is a club of martial arts, where the practicants learn the Wing Tsun Kung Fu style. Target audience: 25 - 40 years old Compaign objectives: From 1st of January to reach a target of 40 practicants at every training session Website Url: http://www.wingtsungym.ro
Buzz Campaign 1. Pop-up Wing Tsun Kung Art Gallery The pleasure of practicing martial arts comes from the grace of the movements. The perfect technique, the simplicity and the elegance of these movements could lead to a truly masterpiece. The photos will be exposed in an open-air gallery where people can admire them. The highlight of this exhibition is that martial arts means more than physical contact. The contact details of the school must not be forgotten. Slogan: “Wing Tsun Kung means the grace of the moves�. Example gallery:
Example photo art:
Location: 他 locations in each of the three cities. Campaign period: minimum one month
2. Martial Art Hand Campaign Description: We will make partnerships with companies that have barriers designed entrances . We will dress the barrier with a hand as in the below image. The material will be thick cardboard, plastic or PVC.
Locations: 他 central areas in each city. Campaign period : minimum one month Supplier: http://www.publicitatedefabrica.ro http://www.ad-hoc.ro/ http://www.indigoneon.ro/
3. Martial Art Belt Campaign Description: One hudred personalized belts with the school data will pe scattered in each of the three cities. The belts will be hanging on the poles from the areas populated by students, and in the central areas.
Campaign period: minimum one month
4. Pedestrian crossing advertise Campaign description: On the white color of the crossing will be printed the logo and the website of the school. 5 or 6 pedestrian crossing will be chosen in each city. These areas must be central and with a huge number of people. The material used for printing is the anti-slip paint.
Supplier: http://www.publicitatedefabrica.ro http://www.ad-hoc.ro/ http://www.indigoneon.ro/
5. QR Code Campaign Picture Campaign description: Posters will be placed in the crowded areas of the cities or in the proximity of the universities. QR Code is a modern method that draws the audience. When scanning the QR Code, the web-site of the school will be accessed.
QR Code Creator Site: http://qrcode.kaywa.com/ Campaign locations: 30 posters/city X 3 cities = 90 posters
6. Mobile door sticker – comercial centers Campaig description: Door stickers will be placed at the entrance of the comercial centers from the three chosen cities.The contact details of the school must not be forgotten.
Supplier: http://www.publicitatedefabrica.ro http://www.ad-hoc.ro/ http://www.indigoneon.ro/ Campaign period: minimum one month
7. Campaign for children Campaign description : With the illustrated martial arts, the children will feel attracted. They are the secondary target. Campaign location: Story posters placed in ¾ schools from the three chosen cities. Slogan: - “ Banish the evil Dragon! Learn Martial Arts” - “Banish the evil Witch! Learn Martial Arts”
8. World is not safe Campaign description: Campaign run in toilets, in each city. The statistics say that men spend in toilet in average 55 seconds, while women 105 seconds. The campaign message is that the martial arts are good for self-defending.
Locations: 10 posters/city X 3 cities = 30 posters
9. Broken wood campaign. Campaign description: Placing of broken wood pieces within the city. Most of the people that are thinking at martial arts have in their mind the image of the broken wood by the hand. Central areas will be chosen.
Locations: 4 wood/city X 3 cities = 12 wood pieces
10. Flashmob/outdoor demonstrations Campaign description: There will be performed demonstrations in the crowded areas of the three chosen cities. These will be spontan, in order to create the flashmob effect. At the final of the flashmob will be given invitations for the martial arts school.
Locations: 4/5 reprezentants/city X 3 cities = 12/15 representations
FAQ 1. What is the campaign budget? It depends a lot on the number of the run campaigns. Even though, the cost per campaign should not overcome 300 Euro. Certainly, some of these campaigns could be more expensive : 2, 4, 6 2. The idea behind the campaigns We designed different campaigns that are closely connected with the school style and brand. People should trust and shoul feel attracted of the school brand. 3. Is it important to strictly respect the above exemplified campaigns? Not completely. The messages can be changed, or the implementation period. The core idea of the campaign, must be maintened.