Welcome to issue 19 of The Ideal Bathroom. As ever, it’s been anincredibly busy time here at Ideal as we continue to grow our teamto make sure we can provide you with the personal service you’ve come to expect.
In the main feature of this issue, we look at the rise of the master shopper and how technology is changing customers’ behaviour.
The article is a great read and offers plenty of tips on how to stay ahead in today’s competitive digital marketplace. Hot off the press is news of our brand new partnership with Just Trays. Find out more on page 14. We also relive our extraordinary, unforgettable trip to Dubai. Along with 88 winners we soaked up the sun and culture of the iconic city. If you’re competing in The Race to Mauritius it will definitely give you some motivation! As well as the usual latest product innovation and news, we’ve got interviews with April Products, Hazel Grove Bathroom Centre, Ideal employees and, of course, our MD John Bagshaw giving his views on the industry.
