Issue 29 | Jan 2020
THE IDEAL BATHROOM Essential information for bathroom retailers
Apple watches es
Spa experienc Track days
ALWAYS IN STOCK EXCLUSIVELY FROM IDEAL BATHROOMS
CONCEPT AIREVC XC 2020
IDEAL STANDARD’S ALWAYS IN STOCK
ALWA YS IN ELY F RO S
LUSIV
T
OCK AL BA THRO OMS
M IDE
CLOSE COUPLED BTW WC —
CLOSE COUPLED WC —
CC / BTW Pan E079801 Horizontal Outlet with Aquablade Technology
£267.98
CC Pan Horizontal Outlet with Aquablade Technology
E079701
£214.95
BTW Pan E143201 Horizontal Outlet with Aquablade Technology
BACK-TO-WALL WC — £267.98
WALL HUNG WC —
Cube Cistern with Dual Flush Valve - 6/4 Litre
E080401
£164.34
Cube Cistern with Dual Flush Valve - 6/4 Litre
E080401
£164.34
S362467
£99.01
Arc Cistern with Dual Flush Valve - 6/4 Litre
E080701
£166.37
Arc Cistern with Dual Flush Valve - 6/4 Litre
E080701
£166.37
Conceala Cistern with Dual Flush Valve - 6/4 Litre, top inlet Karisma Dual Flushplate Chrome Plated
E4465AA
£81.19
Wall Hung Bowl E79601 Horizontal Outlet with Aquablade Technology
£294.84
SEAT OPTIONS — Slim Sandwich Style Seat & Cover - Slow Close
E081101
£125.05
Slim Wrap Style Seat & Cover Slow Close
E081401
£125.05
STUDIO ECHO VC
We’ve partnered with Ideal Standard, ensuring their best selling ranges are available to you for next day delivery. 550MM PEDESTAL WASHBASIN —
With specialist knowledge of the bathroom market, sales history and the display base, a core range of the most popular product lines has been selected from the Concept Air, Concept Space, Tempo, Studio Echo and Tesi ranges. All of which will be stocked in Ideal Bathrooms’ depots and found in our 12 page dedicated brochure.
500MM PEDESTAL WASHBASIN —
1TH
E156501
£789.76
1TH
E156601
£74.64
Full Ped
E156901
£49.08
Full Ped
E156901
£49.08
CLOSE COUPLED WC —
BACK-TO-WALL WC —
CC Pan
Back-To-Wall Pan with Horizontal T282701
£173.83
550MM SEMI-COUNTERTOP WASHBASIN —
1TH
E159401
£112.48
ALW
IN ST AYS OCK
Horizontal E158701 £122.70 Tewith l: 0800 Outlet Outlet 63 Toilet Seat and CC Cistern with4 2600 | Cover - Slow T318101 £66.46 Dual Flush Valve E150501Em£112.48 ail: ne worde Close - 6/4 Litre rs@id ealbat Toilet Seat and hr oo ms.com Cover - Slow T318101 £66.46 Close | ww w.idea lbathr ooms.c om 4. Tel: 0800 634 2600 | Email: neworders@idealbathrooms.com | www.idealbathrooms.com
Request your FREE copy now! Call 0800 634 2600 or login to your online trade account to order and get your copy today.
WHAT’S INSIDE… 4
THE BUZZ All the latest industry news in one place
8 SOTTINI
Introducing our new brand partner
2020: PLANS, PREDICTIONS AND PRIZES! Happy new decade! Welcome to the first issue of The Ideal Bathroom magazine of 2020, I hope you all had a wonderful festive break. The next 12 months are set to be exciting and eventful for us at Ideal Bathrooms, filled with new campaigns, trends and brand launches. We’re excited to launch our 2020 Rewards campaign. This is our first ever rewards programme and it has been specifically designed to appeal to all of our customers. With a host of fantastic prizes to be won, you don’t want to be missing out! Head to pages 12 - 13 to find out how to register and win prizes. In the lead up to the new year, we developed partnerships further and are delighted to announce we have introduced the premium brand Sottini to our portfolio, and towel radiator specialists Lazzarini. In addition to this, several brands in our existing portfolio have been extended and several new ranges added. Find out more about these updates in the magazine. With consumers’ minds turning to a new bathroom in the new year, we’ve looked into our crystal balls and have uncovered the trends which are set to make a splash in 2020. From technology to environmentally friendly products and metals, turn to pages 16 – 17 to read our predictions. So, from me and all of the team at Ideal Bathrooms, we wish you all the best for 2020 and we’re looking forward to continuing to thrive together throughout the year.
12 2020 REWARDS
Introducing our new rewards programme
14 LAZZARINI
Introducing our new brand partner
16 20
2020 BATHROOM TRENDS Exploring 2020 trends in the bathroom industry
LET’S GET DIGITAL The evolution of idealbathrooms.com
23 ESSENTIAL NEW PRODUCTS
Introducing the stunning new furniture range Maine
26
RAK CERAMICS Comfort and elegance from RAK Ceramics
30 IN FOCUS...
Pipescenes share their story and tips
33
THE ARMITAGE SHANKS REPORT Revealing the impact of bathroom design on well-being
36 TAVISTOCK NEW PRODUCTS Introducing Tavistock’s new and extended ranges
39 A DAY IN THE LIFE...
See what our Sales Office Manager gets up to in a typical day
Danielle Lillis Commercial Director
40
WHO IS... Bernard Robinson from MX Group
If you would like to contribute to The Ideal Bathroom please email Emma.Hahn@idealbathrooms.com 0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
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The latest marketplace news | THE IDEAL BATHROOM
THE BUZZ LATEST NEWS GROHE Plus Single-Lever Mixer Available in M-Size and L-Size with LED temperature display. The control of your tap is completely in your hands with GROHE Plus, thanks to its innovative LED temperature display. Always know how hot or cold the water from the tap is, moment to moment, thanks to the LED temperature display on the top of the tap, giving you increased control and security for the bathroom. You can tell at a glance how warm the water is, but when the flow stops, the clever display disappears again, leaving the immaculate appearance of the tap unchanged. The swivel spout with its easy docking system turns through 90 degrees for added ease of use, while an integrated GROHE AquaGuide lets you adjust the spray angle of the spout with ease and precision. The Eco spray function delivers a sustainable 4l/min and can be switched effortlessly at any time. Simply swipe your hand in front of the lit icon to reduce water usage without compromising your comfort or enjoyment. The soothing spray is gentle on your hands and, combined with the swivel spout, as also perfect for cleaning the basin. The tactile solid metal handle features the GROHE Silkmove cartridge providing smooth and precise control. For more information about GROHE Plus, visit: grohe.co.uk
A modern look for Essential’s brochure to celebrate the start of a new decade
It’s time for Tempo
Essential Bathrooms has announced the launch of its new, contemporary brochure for 2020.
A new, more refined version of Ideal Standard’s popular Tempo mixer has been launched in the UK and is ready to order.
Set to be available to retailers from February, the brochure will encompass the brand’s new ranges of towel warmers and classic furniture, Maine.
Referred to as “Tempo Slim”, the stylish new tap has a tight radius where the body meets the spout and a sharp edge finish on the spout, adding a more elegant overall appearance to any residential bathroom.
Embracing both contemporary and traditional design, the Maine furniture range boasts soft-close functionality on the doors and drawers and is available in two, on-trend colour options - Cashmere Ash and Graphite Grey.
This slimmer model has been made possible by the development of a new 38mm Firmaflow cartridge, which in the case of Tempo, allows the body diameter to be decreased from 51mm to 47mm.
Essential has also boosted its portfolio with 15 towel warmers, which come in two colours, Chrome and Anthracite, making an ideal addition to the contemporary collection.
Tempo Slim is now available in two variants – one with no waste, and the other with pop-up waste.
Andrew Cotterill, Category Manager for Essential, said: “We’re incredibly excited about the fresh brochure design, and alongside the fantastic new products, it’s a brilliant start to 2020!”
For more information about Ideal Standard’s range of brassware, visit ideal-standard.co.uk
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For more information about Essential Bathrooms, visit: essentialfromideal.co.uk
0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
THE IDEAL BATHROOM | The latest marketplace news
Ideal Standard launches Ultra Flat S Shower Tray Ideal Standard, has added to its shower tray collection with the launch of its new Ultra Flat S range. The new trays are made from Ideal Solid®, a unique material composed of a mixture of natural minerals and resins. 30mm thick and easy to handle, Ultra Flat S has been designed with both installers and homeowners in mind. Ultra Flat S trays give a stunning and contemporary look and feel to any bathroom space. The pioneering Stone finishing coat is stain proof, anti-bacterial, naturally slip-resistant and durable, supporting a safer washing environment. The new collection comes in an extensive range of pre-specified shapes and sizes, but products are also able to be customised to suit any dimensions. Available in 4 distinct colours, the rigid trays can be easily installed flush to the floor and are much lighter than traditional shower trays. The trays are available in Pure White, Black, Sand and Concrete Grey finishes and come with a 5 year guarantee. For more information about Ultra Flat S, visit: ideal-standard.co.uk
Malmo™ adds to their LVT flooring range The Malmo™ LVT flooring range just got bigger with the addition of three brand new Rigid Narrow Plank designs into the Ideal Bathrooms collection; Alvin, Viggo (pictured) and Ellis. Narrower planks cleverly create a sense of space making this a perfect solution for smaller areas. Rigid vinyl flooring is easy to fit. It has a 1mm underlay already attached and its Välinge 5G click installation system makes fitting simple, even in tight spaces with push down end joints which are extra secure and stable. Malmo™ Rigid Narrow Plank enjoys a 15 year domestic and 7 year commercial warranty and is available in plank sizes of 1220mm x 176mm x 5.5mm with each pack providing 1.71m2 coverage. For more information and to discuss the full Malmo™ range please contact your local Area Sales Manager.
Salamander Pumps boosts its product offering with new Mainsbooster range Salamander Pumps has launched a new mains booster range, aimed at creating a simple solution to boosting mains water pressure and flow. The new range, comprising 11 products, features inline pumps and accumulator tanks, and provides a quiet, lightweight and easy-to-install solution. The range is designed to make specification much simpler for the installer, without the need for a Salamander employee to arrange to visit and assess and install. The mains boosting range includes: • CombiBoost - an inline pump, boosting mains water flow up to 10L per minute • HomeBoost - an intelligent inline mains pump, which recognises when water pressure and flow are low and automatically boosts this up to 12L per minute. • AccuBoost - a range of accumulators which store mains, cold water at pressure. The AccuBoost range comprises five different sizes; 60L, 120L, 180L, 300L, 50L,
with all sizes except the 60L available in pumped and unpumped models. For more information, visit salamanderpumps.co.uk
0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
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The latest marketplace news | THE IDEAL BATHROOM
Armitage Shanks launches innovative Sphero urinal range for commercial washrooms
GROHE Rainshower 310 SmartConnect
Armitage Shanks has launched Sphero, its new collection of intelligent urinals. The elegant range features in-built smart technology that allows for greater levels of cleanliness, easier installation and maintenance, as well as water saving benefits for all commercial spaces. Sphero’s unique circular, concave shape has been designed to minimise splashing while also improving the cleanliness, durability and efficacy of the urinals. The new rimless designs also eradicate the buildup of stagnant water, a key issue with traditional urinals. The range comprises three different sized urinals: Mini, Midi and Maxi that are suitable for premium high and medium traffic environments. The Maxi model has an in-built electric sensor, which optimises the product’s flush count and water usage. It also incorporates a patented maintenance bracket with innovative hinges so installers can easily access the inner workings of the urinals. For more information about Armitage Shanks’ Sphero range, visit idealspec.co.uk/armitage-shanks
GROHE continues with its vision of ‘Shaping the future of water’ with the launch of its Rainshower 310 SmartConnect shower head, which will provide designers with greater design flexibility and the opportunity for users to experience a premium shower experience that is tailored to their personal preference. The shower head has a diameter of 310mm and is available in round or square designs. It explores showering in the digital age in a new way. Using Bluetooth connectivity to a battery-powered, round remote control which can be placed freely in the shower to select and control the shower head’s spray types. The shower head offers two different spray types; the relaxing Rain spray and the powerful, invigorating Jet spray. There is also the option to combine both sprays together. Operation via the wireless control means easy showering for all users thanks to the ability to change spray patterns at a height and position that is easily accessible for all. The Rainshower 310 Connect can be easily installed, because of its battery operation and no concealed box it can also be connected to an existing shower system and arm making it perfect for retrofitting. The Rainshower 310 Connect has already received several prestigious design accolades including iF Award 2019 and the Red Dot Award for Product Design 2019.
Roca’s new coloured brassware Consumers are using colour to design bathrooms that reflect their own personal style and create spaces that are functional yet stylish whilst aligning with their own individual aesthetic. Baths, basins and brassware have increasingly become available in a variety of colour options in line with market trends. To meet this demand Roca has introduced new Everlux PVD brassware coatings to complement its existing product offering. Roca’s new Everlux finishes are a stylish addition to any bathroom space and are available in seven new colours for selected brassware ranges. The PVD coatings have been through an ionisation process which creates the metal attraction. The fast rotation of the product helps to develop a uniform coating and ensures an aesthetic appearance. The benefits to PVD coatings are the durability, the coating is reliable and less resistant to corrosion. Furthermore, the process generates less residue and uses the materials more efficiently. The new finishes include Titanium Black, Rose Gold and Gold. The new Everlux finishes will be available on selected ranges such as, Insignia, Naia, Carmen and Escuadra. For more information visit uk.roca.com.
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0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
THE IDEAL BATHROOM | The latest marketplace news
Wall-hung WCs made easy with striking glass casing Vitrus from VitrA VitrA has pioneered easy, fuss free installation for wall hung sanitaryware with its extensive range of in wall frames and has now taken another step forward with the introduction of Vitrus, an elegant glass casing-control panel combination that means wall-hung, or back to wall WCs can be retro fitted and new installations can be made without the need for a false wall. Vitrus comprises an in-wall-frame and cistern within a slimline glass case that seamlessly combines a modern dual-flush plate. The pan is attached to the casing which can be fixed to most types of wall. Available in either opaque white or opaque black shatterproof glass, Vitrus has been designed with a large cover opening so that the cistern is easily accessible for maintenance. Vitrus is compatible with all VitrA wall-hung and back-to-wall WC’s.
Bayswater is two! It has been two years since we launched Bayswater Bathrooms at the historic Woburn Abbey and the brand has since gone from strength to strength. Ideal Bathrooms have been instrumental in all its success and still remains our exclusive distributor for the UK - and Bayswater is now stocked in all of their depots for even faster delivery times! In 2020 we are launching new furniture & accessories that appeal to smaller bathroom spaces, designed to comfortably sit along the existing Bayswater range. This includes a delicate basin stand and a selection of mirrors in our signature colours. Retailers all over the UK have been embracing the brand, with now over 260 Bayswater displays on show. Our showroom designers work alongside you to put together your ideal room set to help promote the Bayswater offering. Make sure you follow us on our social media accounts where we regularly show off new photography & case studies. @bayswaterbathrooms bayswaterbathrooms.co.uk
The best things come in packages Roca has a comprehensive range of products that have been packaged together to offer outstanding deals. The new Every Day Low Prices booklet provides WC and installation frame bundles along with close-couple WC pack offers all for exceptional value. You have access to a number of Roca’s key sanitaryware products including Debba, which is a great example of how aesthetic simplicity looks outstanding and it is a collection that suits all sizes of bathrooms enabling all buyers to create an exceptional bathroom of their own. The Gap is another firm favourite that forms part of the deals. The Gap is an elegant range that combines modern and stylish lines with compact and functional details, making it ideal for all bathroom spaces. As well as sanitaryware, Roca has ensured its furniture, brassware and steel baths are also available in costeffective packages and superb deals. For instance, the Mini one-door cloakroom furniture pack includes a 450 x 250mm basin with gloss white furniture while the Victoria Basic Unik includes a 600 x 460mm square basin and gloss white furniture with two drawers. View and download the booklet via your online trade login.
0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com
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The latest marketplace news | THE IDEAL BATHROOM
A PARTNERSHIP FOR A NEW DECADE We are delighted to announce we have partnered with the Ideal Standard’s premium brand designer range Sottini.
Ideal Bathrooms and Ideal Standard have a long-established partnership that has spanned almost 40 years and we are delighted to develop the partnership further and add Sottini to our portfolio. The brand brings elegance and sophistication to the modern bathroom, with beautiful solutions to meet the aspirational needs of the retail, residential and hospitality sectors. Its products are the result of collaboration with design talent that continually inspires. Starting out as metalworkers in the Italian region of Piemonte, it was brothers Antonio and Giuseppe Sottini who established the brand’s family tradition of excellence in design and manufacturing innovation. Applying their skills to everything from classic Italian coffee machines and automotive components to bathrooms, benefiting from the same high standards of craftsmanship, hands-on quality and an obsessive attention to the smallest detail.
Rotaldo Double Ended Freestanding Bath, Mavone Wall Hung Vanity Unit (Gloss White), Fusaro Vanity Basin and Mirror Cabinet with bottom ambient and front light
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With such a history behind the brand, those retailers who purchase and display Sottini bathroom products in their showrooms know it is rooted with a balance of crafted form and function as well as a strong heritage of quality and innovation.
0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
THE IDEAL BATHROOM | The latest marketplace news
Mavone Wall Hung Vanity Unit (Light Wood), Fusaro Vanity Basin, Fusaro Wall Mounted WC and Santonni Idealform Plus+ Bath
To become a Sottini dealer, retailers will need to demonstrate a strong Sottini display commitment in showrooms, which will be rewarded with geographical protection and access to some beautiful product ranges, as well as a tailored level of ongoing aftercare. Each retailer that joins the partnership on its journey will have absolute peace of mind that Sottini will support and grow their business in partnership with them. All of Sottini’s support services will be complemented by Ideal Bathrooms. The new partnership will be a mixed distribution model, and will vary depending the retail partner’s requirements. The majority of the customers will be managed and served directly by our Ideal Bathrooms team. All Sottini partners can purchase through Ideal Bathrooms if they wish, taking advantage of our next day delivery service when required.
Stephen Ewer, Managing Director of Sottini’s parent company, Ideal Standard UK, commented: “As a leading UK distributor, we’ve worked closely with Ideal Bathrooms for several decades and by partnering with them now, we are able to enhance our working relationship to create a small but exclusive network of retail partners.
With the retail landscape continually changing, it’s becoming more important that retailers prioritise excellent customer service and enhancing personal experiences for those looking to improve their homes. Sottini and Ideal Bathrooms, in partnership with its retail network, will work hard to support these efforts from those on the high-street with exclusivity and a robust service.
Simeto Wall Hung Vanity Unit (Safari), Simeto Due Vanity Washbasin, Turano Single Lever Basin Mixer
We saw Sottini as a natural fit, taking our established partnership to the next level.
David Gledhill, Ideal Bathrooms Managing Director
The partnership comes at a very exciting time for Sottini, as over the last few years, the brand has built the foundations for growth with an extensive portfolio of products. Two of its most successful ranges for the retail sector have been the Fusaro and Ellero ceramic collections, which have seen fantastic demand and publicity over the last years due to their unique designs.
0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
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The latest marketplace news | THE IDEAL BATHROOM
As a leading UK distributor, we’ve worked closely with Ideal Bathrooms for several decades and by partnering with them now, we are able to enhance our working relationship to create a small but exclusive network of retail partners.
Stephen Ewer, Ideal Standard Managing Director
“There has been tremendous excitement around this partnership and our exclusive network, who will now be able to take advantage of Ideal Bathrooms’ industry-leading support as well as our aspirational, trendled products.” David Gledhill, Managing Director of Ideal bathrooms, added: “Although Ideal Bathrooms has led the way in mid-market ceramics distribution for some time, we have been looking to add a premium brand to our portfolio for a while. Sottini’s extensive and elegant portfolio is a natural fit.
Ippari Console, Leg, Frame, Base Unit and Worktop (Gloss Soft Brown), Ellero Vessel Washbasin and Turano Single Lever Basin Mixer
“Sottini is a fantastic addition to our premium offering and we’re delighted to be working with their network. Ensuring a constant and consistent level of stock and supply is crucial for today’s retailers and we’re proud to say we’ll now be able to support Sottini partners with a service that offers next day delivery to 97% of the UK.
Isarca Close Coupled Back To Wall WC Suite, Simeto Wall Hung Vanity Unit (Safari), Simeto Due Vanity Washbasin, Turano Single Lever Basin Mixer and Mirror with Sensor Ambient & Front Light, Anti-Steam
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0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
www.sottini.co.uk
Product shown – Crostolo freestanding bath | Turano freestanding bath shower mixer
We create timeless pieces for curated spaces – perfectly balancing elegant form and flawless function to bring beauty to any room.
The latest marketplace news | THE IDEAL BATHROOM
Golf Days
THE IDEAL REWARDS Spend more, win more!
We are delighted to announce the launch of our first ever Reward Programme – 2020 Rewards. For every £2,020 you spend with us, you could be in with the chance of winning some great prizes.
Track Days
High Street Dining City Breaks
With over 5,000 fantastic prizes to be won all year around, including Apple Watches, weekend getaways, track experiences, Amazon e-vouchers and more, there is something to interest everyone! All you have to do is spend £2,020 to be in with the chance of winning some of these great prizes! In addition, for every £2,020 you spend, you will also get an entry into our prize draw to win a luxury 5* seven-night stay in either the Belmond Hotel, Cape Town, Shangri-La’s Le Touessrok, Mauritius or Jumeirah Beach Hotel, Dubai! With no restrictions on how many entries you can have, each £2,020 spend gets you an extra entry to the draw. You’ll have a whole year to get as many entries as you can as the winner will be drawn in December 2020!
City Breaks
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0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
THE IDEAL BATHROOM | The latest marketplace news
How does it work? For every £2,020 spent, you will receive a unique code. Once registered, you will then be able to access your own personalised 2020 microsite and scratch off the code(s) to see if you have won a prize. You can also track your sales progress to your next £2,020 spend, view the prizes on offer and the number of entries you have in the prize draw to win a luxury holiday. Simply sign up on ideal2020rewards.com to access your unique microsite. For customers with an online trade account, you will be able to access your 2020 microsite simply and effectively via your trade login.
Once registered, follow these steps: Apple Watches
1
Spend £2,020 with us and you will receive a unique code via email
2
Log into your personalised microsite, which can be accessed via your trade login or stand alone site
3
Scratch your code to see if you have won a prize. If you have a winning code, congratulations!
4
Don’t forget to claim your prize and then your reward will be delivered to you.
Cinema Vouchers
Spa experience
So what are you waiting for? Register now! Visit ideal2020rewards.com to register. Your personalised 2020 Rewards microsite will be verified and you will be sent your unique password to login.
Spend more, win more!
Visit
ideal2020rewards.com to register Amazon Vouchers
0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
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The latest marketplace news | THE IDEAL BATHROOM
AN IDEAL PARTNERSHIP TO MAKE ANY BATHROOM HOT “We pride ourselves on offering the most comprehensive range of bathroom products and accessories available, and Lazzarini is known not only for its striking designs but for offering quality and efficiency without sacrificing style. We’re proud to continue to partner with such a well-respected manufacturer, and to enrich our growing portfolio with an array of products to bring both style and beauty to any bathroom.” Danielle Lillis, Ideal Bathrooms’ Commercial Director
The Electric collection Electric towel warmer sales are growing in the UK market and the Lazzarini range has electric versions of their three popular ranges – Palermo, Todi and Pieve - all available in chrome or anthracite finishes.
Ideal Bathrooms is delighted to announce it has further developed its partnership with Lazzarini and are now stocking their towel warmer range as a standalone brand. From January, the core Lazzarini designer range as well as some electric options will be available through Ideal Bathrooms. The range comprises of more than 50 towel warmers and accessories providing efficient and cost-effective comfort, style and warmth for bathrooms of any size, style or budget. With a variety of size options and available in Chrome or Anthracite finishes, the collection has been designed to be artistic yet functional to help make the most of every inch of living space, fully tailored to the customer’s individual needs.
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This partnership with the UK’s number one distributor brings us a step closer to our vision to see a Lazzarini product in every UK home. We love to give people innovative design without an exclusive price tag and with these collections even more possibilities have been made available.
Todi 1420 x 500mm radiator
With an electric towel warmer users can set the desired temperature for every hour of the day and repeat the programme weekly. Offering intelligent comfort, the thermostat keeps the room at the temperature set by the user. To keep the desired temperature other features include open window detection, a night mode and antifreeze option.
Luca Lazzarini, Lazzarini’s Managing Director
0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
THE IDEAL BATHROOM | The latest marketplace news
Empoli Key information about Lazzarini: •
A broad range of towel warmer designs
•
The Electric collection: E-Pieve, E-Todi and E-Palermo
•
Most styles available in either Chrome or Anthracite finish
•
Curved and straight designs available
•
Available in a range of sizes to suit any space
•
A cost-effective range of accessories are available, including robehooks and simple-to-fit towel rails
Introducing the ranges The Classic Roma Providing understated style for dual-fuel use, the Roma towel warmer, is available in Chrome or Anthracite and available in a choice of 8 sizes and suitable for any sized bathroom.
The attractive Empoli offers the practicality of an integrated mirror between its vertical pipes. 1800mm tall x 600mm wide, it is a statement piece for any bathroom.
Livorno The 1800mm x 309mm Livorno offers versatility, as it can be installed either horizontally or vertically, presenting an array of opportunities for modern, bathroom design options and a greater choice for customers.
Randa Offering a touch of individuality with a flat, horizontal design building up to a 590mm width at its height, the 16-pipe Randa is truly remarkable.
Pieve This decorative reversible towel radiator with flat horizontal pipes can be paired with the matching Altea robe-hook as an optional accessory. With 50mm connections, the curved radiator comes in three size. The E-Pieve option forms part of Lazzarini’s Electric collection, offering even greater flexibility in a striking design. At 1380mm tall x 550mm wide, it has 15 pipes and an anthracite finish.
Lazzarini products are available to order now from Ideal Bathrooms, with next day delivery to 97% of the UK. For more information about Ideal Bathrooms and the Lazzarini product range, visit idealbathrooms.com or contact 0800 634 2600
0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
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The latest marketplace news | THE IDEAL BATHROOM
THE 2020 BATHROOM TRENDS SET TO MAKE WAVES The start of a new year - and in this case a new decade - brings a host of exciting, emerging trends and design inspiration, that consumers can’t wait to sink their teeth into.
Bathroom retailers can add incredible value to their offering by presenting a variety of the latest products and showing customers that they really can bring their dream bathroom to life. New trends and products open up a world of opportunity for retailers to increase revenue, and be seen as leaders of the industry. Before we take a look into the future, let’s take a step back and reflect on the styles which shaped 2019. We saw the rise of wetrooms, bold, dark colours and innovative designs, which enabled consumers to use furniture to express their individuality, and provided practical storage solutions and smart space-saving options. In 2020 many brands are focusing on growing revenue by looking to inspire the market with in-vogue colours, high-tech designs and plans to be greener. So which trends are set to make a splash in the market?
Bath Tech
Grohe Aquatunes Bluetooth Speaker
As well as an increase in clever bathroom gadgets such as de-misting mirrors, digital showers will revolutionise the bathroom allowing users to customise their experience by controlling water temperature and duration of the shower.
Technology is at your fingertips 24/7. It has enabled you to work faster wherever you are, improve security and now it’s making bathrooms smarter. New ways of thinking have led to pioneering technologies and materials, which are allowing for the creation of an expressive bathroom. As inventions continue to evolve, the demand for multifunctional designs and state-of-the-art products that are both eyecatching and functional will grow from consumers. With this in mind we believe it’s the right time for retailers to start exploring this market. With the decor of boutique hotels heavily influencing the domestic market, the Idealists predict that 2020 will see bathroom brands create products that will help consumers bring the spa to their own bathroom, with tech enhancing this blissful experience. From luxury features like Bluetooth speaker systems - ideal for helping customers to relax with their favourite music – to LED colour changing lights, which indicate water temperature.
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Aqualisa Digital Shower
For those customers who have always wished for a bathroom butler, their dreams have come true. We’ll start to see more bathrooms incorporating virtual assistants, such as Amazon’s Alexa and Apple’s Siri, with voice-controlled showers allowing users to start the water flow and even turn it to their preferred temperature using voice commands. The future of bathrooms is certainly here.
0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
THE IDEAL BATHROOM | The latest marketplace news
Go Green Companies across the world are taking steps to become more environmentally friendly, whether that’s through their products, packaging or processes, and it’s more important than ever that the bathroom industry joins a revolutionary wave to save water. Going green is a quickly rising trend when it comes to purchasing decisions, with the values of brands they purchase from and their environmental footprint high on consumers’ lists of priorities. As such, it’s more important than ever that retailers consider making small advances to reduce their impact. A report by the Energy Saving Trust found that we use 840 billion litres of water each year for showers in Britain, but through intelligent solutions such as eco-friendly taps and shower heads, the industry can help to reduce consumers’ water usage without compromising on design or performance. Let’s not forget about the use of sustainable materials and packaging. It is a growing expectation that 100 percent of a product’s packaging should be reusable or recyclable and is certainly a goal which can be achieved.
Back to black It’s a bold statement, but black is the colour the industry has been in love with over the last year and its popularity is set to soar. Inspired by hotels and spas, black is ideal for those looking to create a chic bathroom, which will never go out of style.
From mirrors to showers, taps and furniture, we predict the industry will see more of this metal throughout 2020.
Cool Copper Proving to be a popular metallic material in 2019, Copper has been used by manufacturers around the world with heavy influences from interior designers. Giving a rustic, industrial ambience to a bathroom, Copper was introduced as a material for baths by the Victorians in the 19th century, but now it is more versatile than it has ever been before. Customers looking to add a trendy item or two into their bathroom on a budget could incorporate copper taps, handles, shower heads or mirrors.
Offering a modern look that won’t be forgotten, black brassware, furniture, WCs and showers can make for an elegant bathroom. Striking accents of matt black will be on-trend, featuring on shower panels, sinks counter tops and baths.
The perfect partner to the colour Black, Copper accents also pop against off-white walls. For retailers wanting to offer their customers the latest trends, having ranges which include products with an element of copper are essential for the upcoming year.
The Ideal Partner We work with over 20 world-renowned brands, all of which are developing new, pioneering products every day. To support our customers who want to make sure they expand their offering, our sales and customer service teams are always on hand to offer advice and guidance to retailers on new products and innovations. Essential Matt Black brassware, towel warmer and shower
Rose Gold Gone are the days where the only option for brassware and accessories was Chrome, Metallics are here to stay and Rose Gold is making a name for itself in the bathroom industry. A soft, golden-tinged shade of pink, Rose Gold oozes a luxurious feel, due to its association with the metal commonly used in jewellery. Often linked with affluence, the hue can breathe an air of romance into the bathroom and is believed to create a sense of calm according to colour psychology – the ideal combination for any bathroom.
Embracing technology, eco-friendly products and new colours makes perfect sense – after all it’s what the market is going to be demanding. These trends are certainly ones for bathroom retailers to invest in, especially those looking to bolster their offering with a variety of options for customers.
Which trends do you think will make a mark in 2020? We would love to hear your thoughts
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The latest marketplace news | THE IDEAL BATHROOM
SHOWERING WITH EXCELLENCE FOR 25 YEARS AND COUNTING... After a review of the market, manufacturer April has revealed new products and a price realignment which are going to make waves at Ideal Bathrooms. Offering an effortless mix of style, quality and value positions, April has started the new year with a realigned price strategy for 2020, and an investment in its wetroom collection.
New year, new pricing strategy Leading the way and creating high-performing and affordable showering experiences is at the heart of everything the team at April do. Following a review of the margin opportunities, the market and how they could further support and encourage sales, the company has introduced a new pricing strategy, to bring its price points in line with leading competitors. When April launched 25 years ago its approach was to offer a range of bathroom products that delivered improved performance, specification and value. However, with an ever-evolving market a new growth strategy was needed. Following the realigned price strategy, which includes reductions of up to 15 percent, April aims to reclaim its position as one of the top brands for value, specification and performance.
“At April we have been inspiring bathroom design for over 25 years, and we’re not going to stop. The market is well informed and not only recognises but welcomes great value and performance. April is a leader in understanding and meeting the needs of its customers.” says David Gannon, Strategic Brand Director at April.
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April Prestige Frameless 10mm Wetroom Black Profiles and Clear Glass, Waifer Tray Black
Danielle Lillis, Ideal Bathrooms’ Commercial Director says “Ideal Bathrooms’ relationship with April has gone from strength to strength and it’s great to hear about the business’ new strategy for 2020. It’s a very exciting time for April as realigning its price points means the company will become even more competitive in the industry.”
The new price points are very competitive. When most competitors have increased prices by around 6%, April’s have actually come down by up to 15%.
A reinvigorated wetroom offering
David Gannon, Strategic Brand Director at April
With wetrooms continuing to be the fastest, and largest growth sector within showering, April is placing itself ahead of the trend with its new products.
April has reinvigorated its wetroom offering for 2020 with a number of exciting product launches. Presenting contemporary slimline profiles, combined with a selection of finishes, the new collection offers greater product versatility.
0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
THE IDEAL BATHROOM | The latest marketplace news
Additional new products April’s collection of shower trays has been extended with additional sizes to its standard rectangle trays. Offering a safer, improved showering experience, there are new anti-slip stone trays with 90mm waste, and Waifer Slate Effect trays are now officially rated anti-slip. Not stopping there, April has introduced four new bathscreens, including a 1500mm x 900mm, two panel in-fold screen, with 6mm thick glass, available in polished Sliver or Matt Black profiles. The power shower compatible screen comes with clean and clear glass protection, ideal for those customers who like to keep their bathrooms shining brightly.
April Identiti Matrix 8mm Wetroom Panel Matt Black
8mm Wetrooms Offering modern, square and thinner wetroom profiles, the new 8mm products are available in a number of glass finishes, including a standard chrome finish, anodised Matt Black and a bold, on trend Matrix style glass. With a strong retail price point, the clear glass 8mm wetroom is available with Chrome or Black profiles, with the Matrix glass 8mm wetroom boasting black profiles.
10mm Wetrooms
April 1500x900mm Two Panel In-Fold Screens in Polished Silver and Matt Black
Key facts about April’s new strategy and products: •
Price reductions of up to 15% new with a new realigned price strategy for 2020
•
New 8mm and 10mm wetrooms
•
Wetrooms available in an array of profile finishes, including Chrome and anodised Matt Black
•
Glass options: Clear, Smoked and Matrix
•
Four new bathscreens
•
Anti-slip stone trays
Presenting a luxurious 10mm glass thickness, in 2000mm height and 10mm adjustment, the latest addition to April’s portfolio offers even more choices for customers. Available in a range of profile and glass finishes, including anodised Matt Black and smoked glass.
April products are available in stock at all depots and ready to order now from Ideal Bathrooms, with next day delivery to 97% of the UK. Visit idealbathrooms.com for more information. April Prestige Frameless 10mm Wetroom with Clear Glass and Hinged Return Panels with Chrome profiles
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The latest marketplace news | THE IDEAL BATHROOM
LET’S GET DIGITAL Our website is constantly developing and we are always looking to find new innovative ways to enrich your customer experience. We take pride in ensuring we are always keeping up to date with digital trends and making sure our website is number one to suit your needs when purchasing our products. Over the last few years we have been evolving our website with some fantastic new features and ideas.
• Social media influence increase, Instagram set up for Ideal Bathrooms
Have a look at our digital journey and see how far we have come!
• 20,000 products built on the web • 10,000 web orders • £3m web sales
Christmas web promotion
• 30,000 products sold on the web • 1,000 out of hours orders
• 1,000 customers registered • 1,000 web orders
Back To School web promotion
2018
2018
• 10,000 stock checks • 10,000 products sold • £1m web sales
Essential from Ideal website launched
2017 NEW website launched
Race To The Cape website launched
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2017
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THE IDEAL BATHROOM | The latest marketplace news
Look out for... • Live Chat facility to be added to the web • More exciting promotions
2020 rewards website launch
• Displays website launch
2020
Race To The Orient website launched
Black Friday promotion
Online order tracking and EPOD launch
Contracts online enquiry form launched
Clearance website launched
Trade Offers website launched
2019 Football World Cup promotion
Race To Dubai website launched
Easter web promotion
• 100,000 stock searches • 20,000 web orders • 2,000 out of hours orders • 500 offers ordered • £5m web sales
idealbathrooms.com Live Stock Check Tool
24/7 Quick Online Ordering
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Order Tracking &
Your online
Electronic POD’s
showroom
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SHOWERING
FEATURES: • Essential’s own comprehensive enclosure & wetroom range • 8mm safety glass on wetroom panels • 6mm safety glass on all enclosures & bath panels • 10 year guarantee • www.essentialfromideal.com
Full range is available now, for more information please contact your ASM or visit essentialfromideal.com
THE IDEAL BATHROOM | The latest marketplace news
NEW YEAR, NEW ESSENTIALS Following the successful launch of the contemporary Dakota and Colorado ranges, Essential Bathrooms has once again strengthened its offering with a classic new furniture collection and introduced 5 new towel warmers. Maine furniture collection Embracing both contemporary and traditional design, the new Maine furniture collection presents elegant, clean lines and a high-quality finish for those customers who are looking for their bathroom to exude a classical feel. With soft-close functionality on the doors and drawers, the range is available in Cashmere Ash and Graphite Grey. The range consists of floor standing units and ceramic vanity basins, WC units, mirror, toilet seat and bath panels. The units come in 500mm, 600mm and 800mm widths offering a variety of options for bathroom retailers. Essential Maine WC Unit and Toilet Seat in Cashmere Ash
The chic furniture, which is supplied fully assembled, also features an on-trend textured wood grain finish and solid cast door knobs, adding a sophisticated look to any bathroom. With every product available in a choice of two colours, and holding a 10-year guarantee, the Maine collection is effortlessly stylish and has been designed to add an air of class and grace to a bathroom, complementing existing fittings.
Essential Maine Floor Standing Basin Unit and Tall Boy in Cashmere Ash
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Essential Maine Bath Panels in Cashmere Ash
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The latest marketplace news | THE IDEAL BATHROOM
Facts about Essential Maine: New classic collection
Choice of two colours - Cashmere Ash and Graphite Grey
28 product SKU’s
Textured wood grain finish
Soft-close doors and drawers
Mirror, seat cover and bath panels are all available with colour matched finishes
Fully FSC approved materials
10-year guarantee
Essential Maine Floor Standing Basin Unit, Tall Boy, WC Unit and Toilet Seat and Bath Panels in Cashmere Ash
Refining the portfolio – towel warmers In a bid to continue to meet the needs of the Essential Bathrooms customer, the collection of towel warmers has been reviewed and refined. As one of life’s luxuries, and a great multifunctional bathroom feature, towel warmers are a great addition to any bathroom. 15 new towel warmers have been added to the ever expanding Essential portfolio. Coming in a variety of sizes, from 690mm x 450mm up to 1703mm x 480mm, the collection provides retailers with a great range of options to choose from. Offering a choice of two on trend colours, Chrome and Anthracite, the new range of towel warmers will make an ideal addition to the collection. To have a consistent offering, the designer towel radiators have been removed from the collection. This includes the Virgo, Aries, Capricorn, Libra, Todi and Space Saving towel warmers. However these are still available to purchase through the Lazzarini brand from Ideal Bathrooms. For more information about Essential Bathrooms, visit: essentialfromideal.co.uk Essential Curved Chrome Towel Warmer
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0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
The Beyond Collection
The Beyond Collection creates a statement, its elegant curves and soft lines contribute to its sleek and contemporary design; making it the perfect addition to any bathroom space.
www.uk.roca.com
The latest marketplace news | THE IDEAL BATHROOM
YOUR IDEAL BATHROOM
COMFORT AND ELEGANCE FROM RAK CERAMICS
Imagine your ideal shower area, where quality and harmony merges with form and functionality, giving you utmost comfort.
RAK-Feeling Shower Trays RAK-Feeling is made of RAKSOLID, a durable material composed of a mixture of natural minerals and resins. Offering 5 elegant matte finishes with stone effect, gives a distinctive feel to the shower area, as well as pleasant to the touch and providing an anti-slip feature.
RAK-Feeling Shower Tray - Black
RAK-Feeling shower trays can be installed flush to floor, semirecessed or directly onto the floor. Ideal for both new buildings and renovations, thanks to the minimum dimensions of 5.8cm required under the shower tray for the waste. RAK-Feeling also has matching 8mm shower glass and single or dual outlet shower valves to compliment the shower trays providing a complete showering collection. The shower trays are available in the following five colours:
Greige
White
Grey
Cappuccino
Black
RAK-Feeling Shower Tray - White
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0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
THE IDEAL BATHROOM | The latest marketplace news
RAK-Cloud Mirrors, Free Standing Basins and Bathtub
RAK-Cloud The RAK-Cloud range is the beginning of a collaboration with the Italian designer Giuseppe Maurizio Scutellà. Fluid lines inspired by geometric swirls combine with changing shapes like clouds. The range lends itself to multiple interpretations and plays with light, producing a soft enveloping effect, culminating in a sophisticated, yet functional and welcoming bathroom. All this makes RAK-Cloud a concept with a soul, capable of telling a unique and inimitable story.
RAK Ceramics products are available to order now from Ideal Bathrooms, with next day delivery available to 97% of the UK. For more information about Ideal Bathrooms and to view the RAK Ceramics product range visit www.idealbathrooms.com or contact 0800 634 2600. Twitter: @idealbathrooms RAK-Cloud Mirrors and Free Standing Basins
Back to wall, or wall-hung sanitaryware, elegant freestanding bathtubs and washbasins, softly curved bowls or wall solutions for every need, available in two finishes, Matt White and Gloss White. With RAK-Cloud, the hallmark of the Italian designer inspires and enhances the imagination of the most demanding and visionary interior designers to create beautiful bathrooms.
0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
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Quick order form
Use the quick order form to purchase your products any time, and from any device!
Live Stock Check Tool
24/7 Quick Online Ordering
Order Tracking & Electronic POD’s
To register for your free online account visit
register.idealbathrooms.com
Full Online Account Management
Pure White
Concrete Grey
Sand
Jet Black
Ultra Flat S A LUXURIOUS COMPOUND WITH AN EXCEPTIONALLY ROBUST PERFORMANCE Ultra Flat S shower trays are made from IDEAL SOLID®, a highly resistant material composed of a mixture of natural minerals and resins. The matt stone effect finish is elegant and contemporary, and gives distinctiveness and personality to the shower area. Available in a variety of sizes and can be trimmed to suit the specific space. For more information visit idealspec.co.uk
WHY CHOOSE AN ULTRA FLAT S TRAY:
30mm tray thickness
Resistant to damage caused by the change of light / environmental ageing
Stain proof – resistant to chemicals
Anti slip – Class C
Bacterial resistant
Resilient surface is fully repairable in unlikely event of scratching
5 YEARS
WARRANTY
5 Years Warranty
The latest marketplace news | THE IDEAL BATHROOM
IN FOCUS... PIPESCENES Left to right: Steve Densham, Roger Goodwin & Melissa Goodwin
Having worked in the family bathroom business since 1985, Managing Director of Pipescenes, Melissa Goodwin took over the company from her father in 2016. Here she tells us about the latest trends, business achievements and her key advice. Q. Can you tell us what, or who, inspired you to open a bathroom showroom?
The Pipescenes showroom
I have worked in the family business for over 34 years and in 2016 we relocated giving my father the opportunity to retire and my husband and I the chance to make the company our own. A showroom for all the fabulous products to be seen and touched was top of our list!
Q. What would you say has been your biggest achievement to date? That’s easy! It’s got to be relocating and building a brand-new showroom at a time when the industry was experiencing very testing trading times. Not to mention that as we only closed for two days during the moving process, we didn’t let any of our customers down.
Q. We’re starting to hear what trends will influence the industry in 2020, what are your predictions on major trends and how will these affect your business? I think storage will continue to be the biggest requirement when planning a bathroom so new, innovative furniture will feature heavily in 2020. We are also seeing a slight increase in bath sales, especially at the luxury end of the market so this is certainly something to keep our eyes on.
Q. With Brexit still looming, consumers are being more cautious with spending. How do you drive visitors to your showroom and convert this footfall to sales? Customers are spending more time shopping around and doing lots of research into their projects, so you have to make sure it’s your showroom and sales team that they remember, for the right reasons, when it comes to purchasing time. It’s no longer about the products, now price and experience are key when converting interest into sales. Roca Inspira Unik Base Unit & Basin - City Oak/Dark Mirror
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0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
THE IDEAL BATHROOM | The latest marketplace news
Q. Customers’ needs and wants are constantly evolving. How do you tailor your showroom offering to meet these changing demands?
Bayswater 2-Door Basin Cabinet, Mirror Cabinet, Fitzroy Pan & Cistern
We regularly change our displays to suit the requests that we receive from our customers. There is no point in having any white elephant displays in the showroom, even if they are on trend.
Q. How does your partnership with Ideal help you meet these demands? We’re still a family run, independent business and to help us keep up with the national firms, we do count on Ideal Bathrooms as a partner for support, rather than just another supplier. The distributor’s displays and specials teams are fantastic and a great help to us!
Q. Social media is becoming an ever-greater part of everyday life, do you use social media for business? If so, what’s your favourite social media platform for business and why?
Essential Nevada Indigo Gloss Wall-Hung Basin Unit
We don’t really use social media at the moment for the business, but we are looking into this as we recognise this is an important element and potential marketing tool to help grow our business further.
Q. What’s in the pipeline for Pipescenes? The showroom continues to trade at a pace that we are very happy with. And although the business side is steady, our main aim is to invest and expand the plumbers merchant side of the company for 2020.
Q. What’s the best piece of advice you could give for running a successful showroom? Remember the customer is King and a good after-sales service is just as important as the original sale!
0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
Roca The Gap Unik Base Unit & Basin - Gloss White
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SPHERO CRAFTED FROM EXPERIENCE. E N G I N E E R E D F O R E F F I C I E N C Y. S H A P E D T O S TA N D O U T.
Combining the latest technology with current design trends to deliver a smarter urinal range, fit for the modern world and modern washrooms. Find out more businesssupport@idealstandard.com 01543 413414 www.idealspec.co.uk I N T E L L I G E N C E B U I LT I N
THE IDEAL BATHROOM | The latest marketplace news
LAUNCH OF NEW WHITEPAPER REVEALING IMPACT OF WASHROOM DESIGN ON WELLBEING
A new report commissioned by Armitage Shanks has revealed that wellbeing is the number one social factor that designers think will impact washroom design over the next five years. The report, ‘Creating better washrooms’, found that 9 in 10 office washroom designers believe this space can have an impact on end users’ wellbeing – a view that is shared by three quarters of office workers themselves. 64% of office workers surveyed even said that workplace washrooms effect their general job satisfaction. The findings of the report demonstrate a strong link between commercial washrooms and employee health and wellbeing – an increasingly vital asset for businesses looking to attract and retain the best employees and improve their brand image.
With commercial washroom quality increasingly acknowledged as an important contributor to people’s workplace satisfaction and consumer choice, this research provides timely insights for washroom designers to better adapt their projects from short-term trends to longerterm shifts in user demand.
0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
In the UK, around
73%
of designers agreed that washrooms are the most difficult rooms to design and plan in commercial projects
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As one of the leading manufacturers of private and public bathroom solutions, Armitage Shanks commissioned ‘Creating better washrooms’ as part of its commitment to working across urban development,
architecture and residential design to provide washroom solutions that shape the future of modern living.
The latest marketplace news | THE IDEAL BATHROOM
Stephen Ewer, Managing Director of Ideal Standard UK (Armitage Shanks’ parent company): said: “The way people use commercial washrooms is undoubtedly changing as society becomes increasingly centered on city-based living, working and leisure activities. Given the evidence linking washrooms to improved job satisfaction and productivity, it’s also clear that there must be a move away from design that focuses solely on hygiene and utilitarian features, and towards design that considers personal comfort and other factors that affect wellbeing.
“This study forms part of our wider commitment to positively impact the future of modern living through evidence-based design and provides a clear demonstration that there needs to be a greater focus on washroom quality in line with end user expectations.”
Washroom week The report was launched at a successful event held at Ideal Standard’s recently opened Clerkenwell showroom in front of media and customers during the company’s
‘Washroom Week’ – a series of insightled events aimed at the architecture and design communities. The launch event featured an expert panel examining the findings and their implications on the world of washrooms. The group discussed the conclusions and focused on changes around sustainability, gender, social media and technology within the washroom space.
The way people use commercial washrooms is undoubtedly changing as society becomes increasingly centered on city-based living, working and leisure activities.
Stephen Ewer, Ideal Standard UK Managing Director
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0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
LAUNCH OF NEW WHITEPAPER REVEALING IMPACT OF WASHROOM DESIGN ON WELLBEING
Viggo
Ellis
Alvin
THE VERSATILE MALMO™ COLLECTION Introducing three new Narrow Plank Rigid vinyl flooring decors. This hard wearing range is fast and easy to fit, has underlay attached and features R10 slip resistance making this a practical, stylish addition to any bathroom. For more information and to discuss the full Malmo™ range please contact your local Area Sales Manager.
malmoflooring.com
5GC 15 year domestic / 7 year commercial warranty
5G end profile makes it easier to install
Suitable for use with underfloor heating (Encased water piped)
The latest marketplace news | THE IDEAL BATHROOM
TOUCHES THAT TRANSFORM
New and extended ranges to compliment the collection
Aerial Aerial has been designed to make life a little more comfortable. All Aerial WCs are taller and wider for optimum comfort. With the option of wall hung or back to wall WCs, they all feature Easi-Clean rimless technology making them exceptionally hygienic and easy to clean on the inside. The semi countertop basins from the range combine slim ceramic sides with a generous wash space.
Offering clean lines and a sophisticated design, Tavistock’s new furniture range, Cadence, and sanitaryware collection, Aerial, are set to make a splash. The latest brassware, shower and mirror extensions are also a great addition to the ranges.
Tavistock’s extensive range offers a one-stop shop of quality craftsmanship for the perfect bathroom revamp, but what makes us special is our in-house design team, who create modern, innovative spaces that look good and fulfil their purpose time after time
New collections Cadence Cadence is sophistication made simple. A refreshingly uncomplicated collection with four finishes and six size options, the angular frame offers a contemporary canvas for an array of handles and a choice of lighting to make a statement feature of any element.
Tavistock Aerial WC
Designed to offer complete design flexibility, the Cadence range is customisable, allowing customers to create a configuration unique to their home. Select the unit size required, the choice of basin and choose from an array of contemporary finishes, including Gloss White, Gloss Light Grey, Tundra Wood and Oxford Blue, and coordinating handles. Adding versatile storage solutions for further de-cluttering and personalisation, and making the most of available floor space, the wall mounted units are in stock in sizes 500mm to 1200mm, with a 400mm cloakroom unit and 500mm freestanding unit.
Tavistock Cadence 800mm Wall Mounted Unit (Tundra Wood)
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0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
Alan Ayers, Tavistock’s Sales Director
We have extended our Tavistock offering with new products and range extensions, combining striking features with comfort and functionality to create stunning bathroom spaces which are completely unique.
Choice and flexibility sets Tavistock apart, and its design team continues to introduce well thought-out, aesthetically pleasing pieces that provide practical, on-trend solutions to suit all tastes. We’re proud to further extend our portfolio with these brilliant additions.
THE IDEAL BATHROOM | The latest marketplace news
Danielle Lillis, Ideal Bathrooms Commercial Director
Tavistock Aster 490x650mm Oval Mirror
Taps, showering and mirrors
Range extensions
With clean and crisp designs, the three new tap ranges Zero, Haze and Avid, comprising bath shower mixer, handsets, basic mixers and bath fillers, are available in Chrome and Black finishes.
As well as launching the Cadence and Aerial collections, we are pleased to extend many of our best-selling Tavistock ranges. The Lansdown classic collection now features an underslung unit, basin and worktop, available in sizes 600mm and 1200mm, with a matching framed, illuminated mirror. Presenting modern designs, the new products come in chic finishes, Linen White, Pebble Grey and Matt Dark Grey, making for a fresh look.
Meanwhile, the Aster oval mirror is available in 500mm and Aster circular mirrors come in 600mm size - featuring adjustable light temperature control, dimmable lighting, infrared sensor and a heated demister. Large double-door cabinet options have extended the Move and Sleek ranges, with features including recharging sockets, shelves, door hinges to the right or left, and infrared sensors.
Key information about Tavistock’s furniture: Tavistock Haze Black Basin Mixer
For those looking for a tailored, stylish design, the Cheltenham, Zone and Merit showering collections are ideal, all with a dual function bar valve with shower head and handset.
A huge variety of products and on-trend finishes to choose from for a fully bespoke bathroom or cloakroom
10-year guarantee on all furniture
Next day delivery available to 97% of the UK
Tavistock’s furniture collections are available to order now from Ideal Bathrooms, with next day delivery available to 97% of the UK.
Tavistock Merit Dual Function Shower System
Meanwhile the latest additions to Tavistock’s mirror range add an ambient feel to any bathroom with the ability to customise your bathroom lighting to suit your mood with the illuminated option. The cabinets come in a variety of sizes and offer consumers storage for any size bathroom, no matter how big or small.
Tavistock Lansdown 600mm Underslung Unit (Matt Dark Grey)
The stylish Compass cloakroom collection has extended and is now offering in a choice of basin units in three gloss finishes – White, Light Grey and Clay, while the Match collection has also introduced three on-trend finishes, Oxford Blue, Gloss Light Grey and Tundra Wood.
0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
For more information about Ideal Bathrooms and to view the Tavistock range, visit www.idealbathrooms.com or call 0800 634 2600. Twitter: @idealbathrooms
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VICTORIAN BATHROOM DESIGN REVISITED
Exclusive to Ideal Bathrooms
www.bayswaterbathrooms.co.uk
01376 319870
THE IDEAL BATHROOM | The latest marketplace news
A DAY IN THE LIFE OF HAYLEY SCRIVEN Find out how our Sales Office Manager spends her day
Did you know our busy sales office receives an average of 1200 calls a day and has 22 experienced staff waiting to take your call and place your orders. We spent a day with Hayley who has been with the business 10 years to find out how she spends her day.
6 Home time
1
5:00pm
Time to collect my daughter from nursery and get home to relax
Rise & shine
7.00am
Leave the house to take my daughter to nursery
Arrive at work
7:45am
Arrive at work, check emails and catch up with any outstanding queries and requests from the Sales Office Team & Pro-Active Team. And most importantly make a coffee!
2
5 Telephone training
3:00pm
Telephony update with the sales team to ensure they are fully trained on the new system
Team meeting 2
Team meeting
1:00pm
Meeting with the purchasing team to discuss potential lost orders and ways to improve our service for our customers
10:00am
4
0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
3
Time for a project meeting with the team to discuss updates with TrakM8, our new route optimisation software
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The latest marketplace news | THE IDEAL BATHROOM
WHO IS... BERNARD ROBINSON In his first ever interview, Chairman and Founder of MX Group, Bernard Robinson reveals what motivated him to start the company, the best bathroom he’s ever been in, and what trends he predicts for the bathrooms of 2020 and beyond.
Q. You founded MX Group almost 50 years ago, tell us the story of how you entered the bathroom industry. I started my career working part-time at Dolphin Showers, selling directly to the public. As a recently married man with a mortgage to pay, I was well-motivated, so started spending my weekends buying showers in bulk. Then I’d travel around the country, selling them during the week. My passion for them grew and grew, so I established Marleton Cross Limited (trading as MX Group) in 1974. The rest, as they say, is history.
Q. What do you think has been the company’s biggest success? In the early days we would sell to the public but we saw an opportunity; we started chasing electricity boards. As a result became the UK’s biggest supplier of electric showers, and more recently Europe’s biggest manufacturer of shower trays, producing 8,000 to 10,000 units each week.
Q. We feel incredibly privileged to be the first to interview you. Is there a particular reason why you’ve never been interviewed before? And I feel very honoured to be an interviewee for this feature. There isn’t a particular reason really, in the early days we didn’t need any marketing as we were thriving through our work with the electricity boards – we supplied 85 per cent of the market – but now I’d like to share my story.
Q. What has been your proudest moment at MX Group?
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Five years ago, there was a devastating fire which destroyed half of our factory. Thankfully no one was hurt but it took 14 fire engines to put it out. The staff were utterly brilliant; everyone pulled together and we continued to fulfil orders and within four days we had a new production line. I’m so proud of our team and have been very fortunate.
Q. How has the bathroom industry changed in your eyes over the last half a century?
A lot more products are now manufactured in the Far East and China, and the market is more price motivated due to the growth of global multinationals. Safety standards have improved but we still don’t check all inputs, which I’d like to see change. The economy of water is also more important than ever.
Q. What bathroom trends do you think will make headlines in 2020? We’ll see a variety of finishes – not just plain white, as well as surfaces such as soft-touch, slate appeal and glitter. The environmental impact will become even more important, not just in products but in packaging, and tech will be a big influence. I definitely think we’ll start to see more innovative and ‘smarter’ features in bathrooms.
Q. What’s in the pipeline for MX Group? We’re looking to change our packaging to be more
environmentally friendly and sustainable by being 100 percent recyclable. We’re also making investments in tech to improve manufacturing and operating systems, and we’re introducing new styles and types of trays, great finishes and range of accessories. So there’s a lot going on!
Q. You’ll soon be celebrating the company’s 50th anniversary, do you have any plans to commemorate this milestone?
Well I will also be celebrating my 50th wedding anniversary in April so I’m looking forward to marking this important milestone with my wife. Special (secret) plans are in progress for the firm’s birthday, which will be commemorated with our 200 members of staff.
0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
THE IDEAL BATHROOM | The latest marketplace news
The latest marketplace news | THE IDEAL BATHROOM
RUNNING HOT 2020 Rewards Be part of our first ever rewards programme and you can be in with the chance of winning a host of prizes! For more information and to register, visit ideal2020rewards.co.uk
Q. If you could change one thing about the bathroom world, what would it be? I would like to see the playing fields levelled off. For those who import products from other countries, all products should meet the standards of the UK to make it fair to those who manufacture in this country.
Q. When you were a child, what did you want to be when you grew up? My brother was a senior police officer in the Birmingham City Police and my Dad once said to me when I was a child that he’d either put me in the nick or I’d be an entrepreneurial success.
We’re delighted to be partnering with Lazzarini - an international leader in its field. Lazzarini’s range consists of over 50 towel warmers providing efficient and cost-effective comfort, style and warmrth for bathrooms of any size or any budget!
Essential Our Essential brand welcomes a new furniture range Maine, complimenting the continued growth in the more traditional designed bathrooms.
RUNNING COLD The Sussexes step back
Q. If you could invite anyone for dinner, dead or alive, who would it be? It would have to be my Dad. I would love to see him again to show him I didn’t end up in the nick!
The Duke and Duchess of Sussex have decided to step back as senior members of the Royal Family. Harry and Meghan will become financially independent and will live across two different continents…… more controversy for the Country, from Brexit to Megxit!
Q. How do you unwind outside of work? I avoid garden centres, drink red wine, and I’m passionate about International Rugby (supporting England of course) so love watching a game.
Q. What’s your business motto? Life is complicated, and I like to be fair and practical, so it’s ‘keep it simple, keep it stupid’. My old boss, Jack also told me to ‘be fair to all parties’ and this has helped me throughout my career.
Q. Where is the best bathroom you’ve ever been in? I’ve been to many beautiful places around the world, and stayed in some luxury hotels and on ships, but you know what? The best and most comfortable bathroom is my own.
0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
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THE IDEAL BATHROOM | The latest marketplace news
DATE SPLASH
BATHROOM WITH A VIEW —
What makes the ideal bathroom? Perhaps it’s the beautifully crafted bathtub, or the smart technology. For us, nothing beats a room which offers breath-taking scenery. If you love bathrooms with a view as much as we do, then share your pictures with us and you could be in with the chance of winning six bottles of prosecco!. Tweet us your photos to @idealbathrooms!
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It’s the start of a new year and there are lots of exciting things set to happen in the bathroom world! To ensure you have all of the key dates in your diary, the Idealists have pulled together a list of events so you can focus on what you do best. jan
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jan
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Here are a few of our favourites…
BKU Awards - The industry votes Recognising excellence in the sector we love, the BKU Awards is a key networking event in the calendar of all bathroom professionals.
BMJ Industry Awards - Entries close Following the success of last year’s event, the BMJ Industry Awards is back and already shaping up to be the biggest and best to date!
jan
Launch of 2020 Rewards Our first ever rewards programme! Register at ideal2020rewards.com for your chance to win a host of prizes.
Konansou Hotel, Fujikawaguchiko near Mount Fuji, Japan
jan
13
feb
3
Rubber Duckie Day This is one of Flo’s favourite days of the year! We all had at least one rubber duck as part of our collection of bath-time toys, so why don’t you bring some rubber ducks into your showroom to enjoy the day with you and share across social media?
BMJ Industry Awards - The industry votes Professionals from across the builders’ merchant sector will be invited to cast their votes, support the brands that have boosted their business and those who stand out from the crowd.
BKU Awards - Voting deadline Once the industry has had its say, the votes will be counted, and the result will determine who takes home an award.
Mar
1
Cliff Penthouse, Necker Island, British Virgin Islands
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0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
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From inspiring ideas, to innovative products and on-trend solutions, the show brings together over 600 companies, hundreds of free talks and the latest technology.
Keep your fingers crossed if you entered the awards and if you make the shortlist, don’t forget to shout out about it on social media.
1
mar
Ideal Home Show, Olympia, London - March 27 - April 13
BMJ Industry Awards - Shortlist announced
apr
2
Our winners from the Race to Dubai head off for 4 nights of 5* luxury!
Make sure you’ve cast your vote before the deadline as your opinion counts!
mar
mar
Race To Dubai - March 10 - 15
BMJ Industry Awards - Voting deadline Air Bnb, Treehouse Blue Mountains, Australia
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This is UK’s largest gathering of the world’s best kitchens, bedrooms and bathrooms brands, which attracts over 15,600 industry professionals to the event.
A celebration of the very best retailers, designers and manufacturers in the bathroom industry.
10
feb
KBB, NEC, Birmingham - March 1 - 4
KBBReview Retail & Design Awards, Birmingham
mar
15
mar
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April - Stress Awareness Month This campaign was established with an aim to increase awareness about both the causes of and cures for our modern stress epidemic. Take this day to reflect, talk to your staff and encourage them to recognise the signs of stress and what to do if they need help.
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YOUR REWARD STARTS HERE TO EARN YOUR REWARDS FOLLOW THESE EASY STEPS:
scratch
&WIN
visit: ideal2020rewards.com
Start claiming Now
Register at ideal2020rewards.com For every £2,020 you spend with us, you will receive a unique code via email Log into your personalised microsite to reveal your code. If you have a winning code, congratulations! Claim your prize and then your reward will be delivered to you.
REGISTER NOW AT: ideal2020rewards.com (Registration open all year) ANY QUESTIONS? CALL US ON 01908 276 408 OR SPEAK TO YOUR AREA SALES MANAGER.
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