The Ideal Bathroom Magazine 30 by Ideal Bathrooms

Issue 30 | Oct 2020

THE IDEAL BATHROOM Essential information for bathroom retailers

Introducing our latest brassware partnership...

The NEW Fusion by JT The NEW Fusion by JT black waste cover black waste cover The design led accessory to compliment the design latest bathroom trend.to compliment The led accessory

the latest bathroom trend.

Seamless style

Seamless style Fusion by JT is the UK’s most popular low profile tray and is available in 48 size options including square, rectangle, quadrant and offset quadrant Fusion by JT isthe theultimate UK’s most popular low and profile and available in – providing tailored design, nowtray with theisadded Black 48Waste size options including square, quadrantlook andand offset option which elevates therectangle, overall bathroom feel.quadrant

– providing the ultimate tailored design, and now with the added Black Waste option which elevates the overall bathroom look and feel.

www.just-trays.com

WHAT’S INSIDE… 4

THE BUZZ All the latest industry news in one place

9 AQUALISA

2020: A YEAR OF UPHEAVAL, BUT RECOVERY ON THE WAY

Introducing the new smart Quartz showers

Moving away from Covid-19, we’re delighted to have strengthened our premium brassware offering through an exclusive new partnership with BagnoDesign. We’ll be stocking 650 pieces in a range of styles, from contemporary to classic, to better meet retailers’ demands – find out about the partnership on pages 18 and 19. Stimulating the industry is at the forefront of people’s minds, and we’ve plenty of new and expanded ranges on offer to whet consumers’ appetites. From Aqualisa to RAK Ceramics, we’ve added some truly innovative products to our portfolio – you can read more about them on pages 9 – 10 and 24 - 25. Despite not being the start to the new decade any of us expected, there are plenty of signs that 2020 could still have its positives, and we wish you all the very best for the rest of the year – whatever it may bring.

Danielle Lillis Commercial Director

Bayswater’s bespoke POS offering

14 THOUGHT LEADERSHIP

How has COVID-19 impacted the industry?

18 BAGNODESIGN

Announcing our latest paternship

Welcome to the final edition for 2020 of The Ideal Bathroom – and what a year it’s been! I, along with everyone at Ideal Bathrooms, hope that you have remained fit, healthy and well throughout the Covid-19 pandemic. While our industry has, along with many others, been impacted by the events of 2020, there are plenty of encouraging signs – our article on pages 14 - 16 reveals more about how retailers and manufacturers are bouncing back.

BAYSWATER BESPOKE BATHROOMS

SHOWERWALL NEW DESIGNS Introducing Showerwall’s new decors

24 RAK-CERAMICS NEW RANGES

Introducing the stunning new and extended ranges

GEBERIT ENHANCES THEIR OFFERING New Select and Aspire Collection’s from Geberit

30 IDEAL STANDARD’S LATEST SOLUTION

ProSys - The new pre-wall solution

IN FOCUS...

LET’S GET DIGITAL

Shoreline bathrooms share their story with us

2020 website update

36 WHO IS...

Richard Nicholls from BagnoDesign

If you would like to contribute to The Ideal Bathroom please email Emma.Hahn@idealbathrooms.com 0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM

THE BUZZ LATEST NEWS

Ideal Standard launch ProSys

Ceratherm T - A slimmer range of thermostatic exposed shower valves Ideal Standard has upgraded its range of thermostatic exposed shower valves with a slimmer, more compact body than ever before. Providing the perfect balance between style and functionality, the Ceratherm T range has been designed to complement any modern bathroom, while guaranteeing the perfect shower experience, day after day. Developed by Ideal Standard’s in-house engineers, the Ceratherm T range features the hidden brilliance of a new, smaller thermostatic cartridge, the FirmaFlow® Therm, allowing for a streamlined appearance with no compromise on performance. The result is a slim, elegant and modern shower mixer that performs beautifully, while offering unrivalled levels of durability, safety and sustainability.

Ideal Standard has launched ProSys™ – a comprehensive range of pre-wall installation solutions. The system has been developed specifically to meet the needs of installers, building owners and end-users. The pre-wall technology represents the ultimate in flexibility and versatility, with sophisticated features that work seamlessly with fixtures in front of the wall, guaranteeing superb levels of performance. ProSys™ provides the complete installation solution for all key washroom fixtures - toilets, washbasins and urinals – making it ideal for a wide variety of projects. The new range is the perfect match for Ideal Standard’s bathroom collections of ceramics, fittings and flush plates.

With buttons and controls that blend seamlessly into the Ceratherm T’s body, the water flow and temperature can be adjusted easily. Users can also pre-set their desired levels for optimum comfort and if pressure is lost, the cartridge rapidly shuts down the flow of hot or cold water, preventing burns and unwanted shocks.

The WC cisterns and frames come in a variety of depths and heights, providing flexible installation solutions for the modern bathroom or washroom. There is a choice of mechanical, pneumatic or electronic actuation, allowing full flexibility. The contemporary designed flushplates come in a range of finishes and styles.

For more information visit ideal-standard.co.uk

For more information visit idealspec.co.uk

NEW Bathroom Walls & Floors guide The latest version of the Ideal Bathrooms Walls & Floors Guide is now available. A digital version is available to download online and copies are available to order online or from your Ideal ASM.

BATHROOM WALLS & FLOORS GUIDE A guide to the wall panelling & flooring available from Ideal Bathrooms 2020/21

The guide has been updated with information on all panels including the new additions launched at KBB earlier this year. You will find newly updated Showerwall designs, including new marble decors with a unique synchronised texture, new pastel colours in the Acrylic range and new digital prints in the Custom collection. New designs have also been introduced to the PanelStyle PVC range. The new Metro Tile decors are designed to mimic the look of tiles without the time consuming installation and arduous upkeep of individual tiles. There are also 4 new additions to the Proplas panelling range, now available in a 400mm wide option making refurb work easier in small spaces. To complement the range of wall panelling there is a range of flooring suitable for use in bathrooms. Check out the new narrow plank decors from the Malmo LVT range which can create a sense of space, even in smaller areas. Further information on all of these new ranges can be found in the Walls and Floors Guide, available to download via your online trade login. For more information and to discuss the new decors in more detail, please contact your local Area Sales Manager.

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace news

Roca introduces Beyond colour finishes Roca is delighted to launch new colour finishes for its iconic Beyond collection. Based on in-depth market research, the company has been developing new colour formulations including; Onyx, Beige, Pearl and Coffee to offer an alternative to the traditional white vitreous china finishes currently available. “We are beginning to see an increase in consumers wanting more colour in their bathroom design schemes” comments Claire Gay, Marketing Manager at Roca. “Colour allows homeowners to create spaces with personality, that reflect their individual style. Our aim is always to provide customers with a variety of options and these new coloured finishes within the Beyond range give homeowners the opportunity to get creative in their bathrooms.” The Beyond collection creates a statement, its elegant curves and soft lines contribute to its sleek and contemporary design; making it the perfect addition to any bathroom space. The range includes WC’s, basins, furniture and baths, all manufactured from Roca’s latest and most innovative materials; FINECERAMIC® and SURFEX®. The introduction of colours to the already popular collection will allow customers to buy a complete bathroom suite in any of the new finishes without compromising on style or functionality. Roca prides itself on setting extremely rigorous quality standards when it develops new products, which far exceed those expected by EU requirements. By setting these exacting standards, Roca can create stunning bathroom collections like the new Beyond colours. For more information visit idealbathrooms.com

VitrA’s latest addition to the Signature collection NEW M-Line collection Designed in a simple and refreshingly open style, VitrA’s M-Line collection offers the ultimate versatility. The furniture offers customers a choice of 3 colour options – Gloss Dark Grey, High Gloss White & Grey Elm, and is available in a variety of sizes that will work in any bathroom design. All M-Line washbasins have a specially-designed bowl, with precisely the right combination of depth, shape and incline to promote the maximum flow of water to the waste area, preventing build-up of residue making it easier to keep clean. M-Line is also part of the Aquacare range, a unique shower toilet solution. Developed for superior hygiene, the M-Line Aquacare range features a choice of a built-in thermostatic stop valve or wall-mounted non-thermostatic option. The M-Line range also utilises VitrA’s new hygiene coating. VitrA Hygiene is a unique glazing process that prevents germs multiplying. The glaze coats all external and internal surfaces before firing in a process that ensures lifetime hygiene protection. VitrA Hygiene is applied to all VitrA products as standard. VitrA Signature changes VitrA’s Signature collection is now available to all retailers at 30% off RRP. A Signature displayist will receive 50% off RRP. The Signature collection encompasses best-selling VitrA ranges such as Valarte and Integra. To enquire about becoming a Signature displayist, please contact your local Area Sales Manager.

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM

New Identiti Wetrooms Just before lockdown, April reinvigorated its successful Identiti wetroom offering with a number of exciting product launches. Introducing contemporary slimline profiles, combined with a selection of finishes, the new collection offers improved specification and increased product versatility. As before, polished chrome is available across the range, whilst a new anodised matt black perfectly complements the Matrix glass panels, creating a striking statement in any bathroom. All glass panels are 2000mm high and feature Clean and Clear Glass protection for easing of cleaning, suitable for use with high performance showers and backed by a Lifetime Guarantee. With wetrooms continuing to be the fastest, and largest growth sector within showering, April is placing itself ahead of the trend with its new 8mm wetrooms. Retail prices start from as little as £277.50 ex vat for the 500mm clear glass 8mm panels with profile pack and the £341.66 ex vat for the 900mm Black Matrix with matt black profile pack. For more information visit idealbathrooms.com

GROHE Sensia Arena: The smart shower toilet for a modern bathroom GROHE’s multi award-winning Sensia Arena Shower Toilet is perfectly suited to the new Rapid SLX frame. Together they provide the next level of personal care in the modern bathroom, combined with a range of intelligent features. Prompted by a sensor, the lid opens and closes automatically while the nightlight guides your way in the dark. The traditional ritual of cleaning using water followed by a gentle drying function is now made possible using the new remote control or a phone app. Users can select their preferred temperature, spray pattern, pressure and more, and save their preferred settings as a profile. Hygienic coatings and powerful flushing technology alongside selfcleaning, anti-bacterial spray arms ensure all areas of the toilet’s surface maintain optimum standards of cleanliness. For a completely touch-free experience an automatic flush kit can also be specified. The GROHE Rapid SLX installation system is designed to complement the Sensia Arena and has integrated water and power connections for easy installation. For a minimalist design, the SLX system integrates GROHE’s slim flush plates which are available in a range of colours and designs.

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace news

Connect 2 Introducing Connect 2, Ideal Standard’s new sleek, minimal and modern shower enclosure range. Designed to look and feel sensational, Connect 2’s high quality materials gives luxury showering without the price tag. The range of models include: pivot, bi-fold, 1 and 2 door sliders, corner entry and quadrant options in a range of different sizes. This comprehensive range allows for practical showering solutions for almost every bathroom or en-suite installation requirement. Features across the range include a 1950mm high semi frameless 6mm design, bright silver profiles with 50mm of adjustment, easy clean safety glass, metallic logo, metal handles inside and out as well as concealed fixings in the form of chrome cover caps and double vertical seals between doors and side panels. Connect 2 replaces Ideal Standards successful Kubo and Connect enclosure ranges. For more information visit ideal-standard.co.uk

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NEW Black Waste covers Just Trays, adds a statement Black Waste cover to its award-winning Fusion by JT range. Complimenting the growing trend of black trims on shower enclosures and stylish black brassware in the bathroom, JT’s newest accessory addition to the market leading range of shower trays, ensures style leadership and design quality. JT’s extended waste colour options helps to achieve a sought-after luxury bathroom look. Designed as part of JT’s continued commitment to product innovation, the Black Waste cover responds to statement interior trends and will offer a more modern and minimalistic aesthetic. Fusion By JT is available in 48 size options including square, rectangle, quadrant and offset quadrant – providing the ultimate tailored design, and now with the added Black Waste option, which elevates the overall bathroom look and feel. The new black JT waste cover is priced at RRP £25.00 ex VAT and available now from Ideal Bathrooms.

Our new iDeals brochure is available now We are delighted to launch the October-December 2020 edition of our latest offers publication, iDeals. Following in-depth market research and further feedback from customers and suppliers, we have developed iDeals. The latest edition of the publication is an A5 brochure, bursting with attractive offers from market leading brands including Essential, Bayswater, BagnoDesign, April, Geberit and RAK Ceramics. Grouped by product range, the iDeals are presented in a clear and concise way, showcasing the variety of brands and offers. Customers can also purchase the deals online, 24/7, through the offers website. Stewart Perry Ideal Bathrooms’ Marketing Manager said: “It’s crucial that we continue to invest and support our customers in as many ways as we can, which is why we have developed our iDeals publication”. The latest iDeals offer can be viewed and ordered through your online trade login. To register for a Trade account head to register.idealbathrooms.com. For more information about the iDeals, contact your local Area Sales Manager.

0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

VitrA Aquacare

A mechanical bidet function providing personal hygiene for all

Find your nearest showroom vitra.co.uk/campaigns/shower-toilets

@vitrabathrooms

THE IDEAL BATHROOM | The latest marketplace news

“ALEXA SHOWER TIME!” Smart home technology is big business – and Ideal Bathrooms are pleased to be working with Aqualisa to distribute their latest innovative offering. Aqualisa, one of the UK’s leading shower manufacturers, has responded to increasing demands for smart technology in the bathroom with the launch of new Smart Quartz Collection, bringing control and connectivity to the world of showering, through the Aqualisa Smart Valve. The Smart Quartz Collection replaces the Quartz Digital Shower, and brings with it a whole host of innovative features, including one-touch controls, full connectivity through an app and the ability to set the shower through voice activated software, such as Alexa.

Quartz Blue The Quartz Blue offers an introduction to the smart showering revolution, featuring one-touch control and an intuitive LED display indicating when the shower is ready. It can be controlled through the Aqualisa app and voice command, with the additional benefit of using a smartphone as a remote control. The product is available as either a single or dual outlet option, with an adjustable head featuring four spray patterns and an optional 200mm fixed drencher head. The shower can also divert to a programmed bath fill function.

The collection features three distinct ranges - Quartz Blue, Quartz Classic and Quartz Touch - all offering a range of connectivity benefits to customers looking to bring the latest technology to their bathroom. Danielle Lillis, Ideal Bathrooms’ Commercial Director, said: “Smart home technology is increasingly becoming a must-have for consumers – and the bathroom is no exception. “Aqualisa’s range of innovative products is making showering a truly connective experience, with one-touch controls and personalised options making it the ideal choice for the 21st Century home.”

The Quartz range offers homeowners the most sophisticated showering experience available Mark Grantham, Head of Sales, Operations and Distribution Channel at Aqualisa

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

Quartz Blue display

Quartz Classic

Quartz Touch

The Quartz Classic is a proven bestseller, now with added smart technology. As well as the one-touch control, the Classic also works with the Aqualisa app and voice command, as well as adjustable flow settings.

The top-of-the-range Quartz Touch delivers Aqualisa’s most varied and personalised shower experience, always ready to step into at the perfect temperature. With a selection of presets and the option to create a customised shower profile, the Quartz Touch sets the gold standard for control, precision and consistency.

The Classic is available as a single or dual outlet option, with the choice of an adjustable handset featuring four spray patterns and an optional 230mm fixed drencher head. It is also available as a bath fill only, and comes with the option of a retrofitted backplate.

As well as the standard one-touch control and voice-controlled activation, the Quartz Touch offers safe family showering, with precise thermostatic control and adjustable maximum temperature. Mark Grantham, head of sales, operations and distribution channel for Aqualisa, said: “The Quartz range offers homeowners the most sophisticated showering experience available. “The suggestion, even five years ago, that showers would take this huge step into the world of smart technology would have been difficult to imagine, and we’re proud to be at the forefront of bathroom innovation. “We’re delighted to be working with Ideal Bathrooms to bring a truly connected showering experience to the market.”

Quartz Classic display Quartz Touch shower and display

Key information about the Smart Quartz Collection:

All Aqualisa Quartz products are available to order from Ideal Bathrooms now.

•

Extremely competitive retail prices

•

Voice and app-activated controls as standard

•

One-touch controls across the Quartz range

•

lexible installation - the unique Aqualisa Smart Valve F can be located up to 10m from the shower itself

The latest marketplace news | THE IDEAL BATHROOM

To view the full Quartz range from Aqualisa visit idealbathrooms.com

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM

CREATING A TRULY CUSTOMISED SPACE Bathrooms are a haven from daily life, especially during the upheaval of 2020, and consumers considering a new look are sure to love RAK Ceramics’ latest additions. With five completely fresh brassware ranges, a new collection of ceramic washbasins, 15 additional mirror designs and extensions to existing lines, RAK Ceramics is bringing personal flair to bathrooms across the country. New sanitaryware has been launched in the RAK Ceramics Illusion as well as washbasins and additional sanitaryware in 5 elegant new colorways in RAK Ceramics Feeling range, in stock and available for delivery now.

Brassware Five new brassware ranges have been added to the collection this season and with a solution for every installation, and finishes to meet every design requirement. The collection offers the opportunity to bring individual flair to this most personal of spaces.

Each range is available in four finishes – Matt Black, Brushed Nickel, Brushed Gold and Polished Chrome – for the ultimate in customisation.

Feeling Continuing RAK Ceramics commitment to colour, Feeling now features five ceramic glazes - Greige, Cappuccino, Matt White, Matt Grey and Matt Black - in products from basins, shower glass panels and WCs allowing for a modernised and personalised bathroom solution. The Feeling range allows for a relaxed and functional bathroom, in a burst of colour to match contemporary style whilst not compromising quality. RAK Ceramics Feeling countertop basins slim edges enhance a space saving solution in any modern bathroom, basins also feature an exclusive matt glaze to match the existing Feeling shower trays, which fit flush to the floor with a smooth anti slip finish. The sleek and fresh look of the colour matched WC’s, bidets and brassware ensure a tranquil and flawless final touch to your complete bathroom solution.

RAK Ceramics Sorrento has a timeless elegance, with a long body and spout combined with single lever control for a modern twist. RAK Ceramics Portofino and Ischia both feature their own distinct styling to bring contemporary design to any bathroom, while RAK Ceramics Positano is sleek and streamlined making it the perfect choice for fans of a minimalist aesthetic. RAK Ceramics Amalfi range is a brassware range that encourages creativity, with handles that can be combined in a number of different ways with the tap body, mixing metals for an individual look throughout the bathroom.

RAK- Portofino

RAK- Feeling

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace news

Key facts about RAK Ceramics: •

eeling range of coloured sanitaryware range F stocked and available for delivery

•

Five new brassware ranges in four finishes

•

ifteen new mirror ranges to suit every style F and budget

•

Expanded washbasin offering in the Variant range

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Resort brings compact furniture to the collection

RAK- Sagittarius

Our new ranges and expanded collections mean customers can create exactly what they want, with a solution for every installation and finishes to meet every design requirement, creating a truly individual look

Ben Bryden, RAK Ceramics Sales & Marketing Director

Variant Thanks to an innovative and modular system, Variant opens up limitless possibilities for customised solutions, featuring countertop, drop-in and under counter washbasins. In a range of shapes and different sizes, and with or without a tap bank, all are made from high-quality ceramic in 5mm thickness.

RAK Ceramics has also refreshed and extended its portfolio of mirror and mirror cabinets, with each new piece combining functionality with sleek styling, as highlighted with curved Cloud mirror, available in two sizes and bringing a smooth, natural feel to any bathroom. Just as on trend is a refreshed line up of 15 new mirror and aluminium cabinets, featuring LED lighting, shaving sockets, demister pads, soft close hinges and Bluetooth technology. Available in sizes to suit both new and retro fitted bathrooms, the new collection offers the desired style and functionality for any budget.

Resort

Furthermore, the collection is designed as a retro-fit item, allowing the furniture to easily be used to upgrade any Resort full, half pedestal or wall-mounted washbasin.

For more information about the RAK Ceramics product range, visit idealbathrooms.com or call 0800 634 2600.

Because storage is essential, the Resort collection now includes a range of compact contemporary furniture. With ample space to ensure the smallest of bathrooms or cloakrooms can be kept in order, the units feature soft close mechanisms as standard and are designed to be combined with Resort ceramics for complete co-ordination.

Designed to be wall-hung, the range is available in five sizes – from 450mm to 650mm plus a corner unit – and five matt colours – White, Grey, Mushroom, Stone and Denim Blue – allowing customers to bring their bathroom personality to life without compromising on space.

Mirrors

RAK- Resort

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM

HOW HAS COVID-19 IMPACTED THE INDUSTRY? We hear from industry leading experts on a post-COVID world and adaping to the new normal.

As businesses across the globe begin to adapt and discover their new normal, we’re keen to discover what impact Covid-19 has had on the industry, what the post-Covid world looks like, and how people are preparing for a very different future. We spoke to leading industry experts to find out. At the height of lockdown, stores and warehouses were closed, trade shows were cancelled and supply chains were broken. What’s more, nobody seemed to know when they would be up and running again. In May, nearly 35 per cent of retailers in our post-lockdown survey said they didn’t know when – or if - they would be able to reopen. For some manufacturers however, it was near enough business as usual. Darren Allison, Managing Director of Bayswater Bathrooms, said: “We kept manufacturing the whole way through, although we did furlough some of the team. We were lucky in that before lockdown, we’d seen a growth in the business and made sure we had stock on the ground. I think for a lot of manufacturers, distributors and retailers, the problem arose when there was a shortage of the actual products and materials. We also benefited from our parent group, BC Designs International, being able to continue to export; as one country closed, another opened up, and so we were able to continue working.”

John Bagshaw, Managing Director of International Decorative Surfaces explains they stayed open throughout lockdown to provide for essential services, running at 20% of their turnover. Sales quickly bounced back and they are now running at 90%, with all staff off furlough, and were fortunate enough to not make any redundancies. Mark Larden, Managing Director of Geberit, revealed that the pandemic led the firm to look at new ways of working, while keeping the health – both physical and mental – of their team as a top priority. “This level of crisis can put a lot of stress on people, and everybody handles this differently depending on their character and situation. We have talked openly to our employees on a weekly basis through the crisis, and this type of communication has helped people and reassure them. We have supported the teams with a more flexible approach to work hours, as many colleagues have had to cope with home schooling whilst schools were closed. Most of all, the Geberit team has been incredibly flexible and have really pulled together, and this is something I am extremely grateful to be a part of.” Our post-lockdown survey showed that nearly 80 per cent of those showrooms that reopened were offering hand sanitising stations, while 73 per cent were restricting the numbers of customers in store. Darren states “we have to respect retailers wishes and not just turn up at their premises like we used to, everything has to be by appointment only.”

We have talked openly to our employees on a weekly basis through the crisis, and this type of communication has helped people and reassured them.

Mark Larden, Managing Director of Geberit 14

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Ideal Bathrooms signage

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

FINISHES:

THE IDEAL BATHROOM | The latest marketplace news

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John Bagshaw, Managing Director of International Decorative Surfaces

NHS statement during Covid-19 For many showrooms, they are seeing a remarkable recovery in sales, although whether this is from pent-up demand or will be sustainable is yet to be seen. But there are increasing murmurs of | AQUAECO INFRARED MIXER confidence coming from across the industry, despite the UK having officially entered a recession in August. The great thing is that it seems potential customers visiting showrooms or enquiring online are doing it with intent, leading to higher sales conversion rates, which means a retailers’ efforts are being rewarded more regularly.

Customers will also be looking for brands they can rely on moving forwards after the uncertainty of the past few months, as well as looking for a different type of product, as Mark Larden explains. “I think customers will want to put their trust even more into established brands that have a track record of service, quality and range of products,” he said. “We have seen a greater demand for infrared and wall hung products, as easy clean and touch-less control becomes an even greater requirement in today’s bathrooms.”

The challenge now is regularly driving these enquiries. John adds “With travel restrictions still in place, people have been choosing to renovate bathrooms rather than going on holiday, which has been very positive for the industry”. Research quoted in BKU revealed millions of consumers are spending more money than usual on their homes as a direct result of lockdown, with 75 per cent of Brits planning further improvements over the next year, and 14 per cent of those having their bathroom in their sights. We were pleased to see the Government taking measures to boost the economy, not least of which was the introduction of a stamp duty holiday; the threshold has been raised from £125,000 to £500,000, meaning that nearly nine out of 10 transactions will no longer be subject to it. Like many manufacturers, Darren Allison highly approves of such measures, saying: “The stamp duty holiday is another boost for the industry. More people are moving, and what’s | AQUAECO INFRARED SOAP DISPENSER the first thing you do when you move into a new house? Probably renovate the kitchen and bathroom, so that’s another positive for the market as far as I can see.” Our industry leading experts also told us of the importance of planning for the end of the pandemic. Darren Allison, says that, unlike some firms, they continued with their PR and marketing activities, which has paid dividends. “We actually doubled expenditure, which was a difficult decision to make at the start of lockdown. Looking back though, it’s the best one we made, to make sure that people didn’t forget about Bayswater.” John Bagshaw stated that in preparation for ongoing restrictions, IDS have invested in their technology to ensure that they are still able to operate with 100% capacity, working remotely if necessary.

| SMOOTH INFRARED MIXER

BagnoDesign smooth infrared mixer

We have to respect retailers wishes and not just turn up at their premises like we used to, everything Fortomore on Bayswater has be byinformation appointment only.

bespoke POS offering, please contact your local ASM Darren Allison,

Managing Director of Bayswater Bathrooms

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM

WHAT DOES THE FUTURE HOLD FOR OUR RETAILERS?

Having a digital presence is one of the most important lessons to be learnt during the pandemic, with the online market booming whilst people were in lockdown. Research quoted in BKU revealed 42 per cent of those surveyed expressed concerns about visiting showrooms, preferring instead to browse online, highlighting the need for retailers and brands to ensure they have a strong digital presence. Darren said “the need to embrace technology in order to get our key marketing messages to retailers and consumers is vital. We are also embracing Zoom and Microsoft teams more than ever before”.

Gary Williams, Managing Director of Cu-Plas, Isle of Man explains how his business has been impacted due to the pandemic.

How has the global pandemic impacted your business? The pandemic impacted our business mainly April and May. Our business didn’t come to a complete standstill as we were allowed to open for essential services 3 hours daily. We put the appropriate protection for staff and customers following guidance from the builders merchant federation on and off Island. Sales obviously reduced to the lowest level in our 20 year history in April but towards the end of May things were starting to become more normal. We are very lucky to live on an island that has a natural border and easy way to stop the influx of people and transmission rates. As a result our customers chose not to go on holiday and they have refurbished their bathrooms instead. This has seen a very busy period over the last 2 1/2 months and a record June turnover.

Do you think coronavirus will have a long-term impact on the industry, if so how? I think the mid to short term will be a great time for us to make money, but long term this will inevitably have a down turn, especially when customers feel they are safe to travel again.

Is there anything you wish you had done differently to help your business, and customers, through the pandemic? I wish we had an online presence for the period when we couldn’t open our doors, customers would have been able to still shop and bring in some income. We are now in discussions with our IT company to introduce a transactional website.

It is heartening to see such positivity in the bathroom industry; while life remains uncertain in so many ways, the resilience, ingenuity and positive attitude of manufacturers and retailers will stand us all in good stead for whatever the future holds. A desire for new products and new trends is high among the public, and those of us in the home improvements industry are well-placed to meet this demand – so here’s to 2021!

Ideal Industry Survey We have heard how manufacturers and brands are adapting following lockdown but for a more in-depth look at the bathroom industry from a retail and merchant perspective, we have launched our 2020 Industry Report survey, which is being produced for the first time in exclusive partnership with BKU. The survey, features questions on such topics as the market and the impact of Covid-19, the use of digital technology, showroom displays and distribution support. The survey launches on Monday 5th October and is available until Friday 30th October. The report will offer invaluable insight into the industry, and is exclusively available to those who participate, so don’t miss out on your chance to have your say and see how your peers are performing and the challenges they are also facing. The survey is completely confidential and all those who take part will be entered into a prize draw to win an iPad, with bonus codes for our 2020 Rewards programme also on offer. Complete the 2020 Ideal Industry Survey by visiting ideal-survey.com To sign up for our 2020 Rewards programme, visit ideal2020rewards.com

What plans are you making to keep your business thriving post-pandemic? Tweet us your thoughts @idealbathrooms

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THE IDEAL INDUSTRY REPORT Following the success of the previous Ideal Industry Reports, we are once again offering you the chance to have an unparalleled and unbiased insight into the ever changing bathroom market. How does your business compare to others? How have showrooms been impacted by the global pandemic and how will the industry adapt moving forwards? To uncover the answers to questions like these, simply complete the Ideal Industry Survey 2020. Exclusive industry insight, exclusively for you The final report will only be available to those who participated, don’t miss your chance to have your say and gain valuable market insight for the year ahead.

Complete the survey for a chance to win an Apple iPad, with bonus codes for our 2020 Rewards programme also on offer – Now that’s ideal! Visit ideal-survey.com to take part Survey closes Friday 30th October 2020

In partnership with

The latest marketplace news | THE IDEAL BATHROOM

STYLE FOR ALL WITH IDEAL BATHROOMS’ LATEST EXCLUSIVE PARTNERSHIP Ideal Bathrooms has strengthened its premium brassware offering by forming an exclusive new partnership with BagnoDesign, part of the Sanipex Group.

Range highlights Revolution

MIRRORS MIRRORS & ACCESSORIES & ACCESSORIES

Among the products available through the exclusive partnership are the on-trend industrial designs of the Revolution range, featuring basin, shower and bath mixers in four contemporary finishes; As one of the UK’s leading bathroom distributors, Ideal Bathrooms Chrome, Brushed Nickel, Matt Black and Zanzibar – a cool-toned is exclusively stocking a 650-line brassware collection brushed brass. The range takes its inspiration from the clean, from BagnoDesign. utilitarian lines of the machinery of the Industrial Revolution, and Enhance Enhance your bathroom space with space BAGNODESIGN’s with BAGNODESIGN’s collection ofaesthetic. mirrors of mirrors offersbathroom ayour modern feel that will complement anycollection bathroom With a range of styles, from contemporary to classic, BagnoDesign and accessories. and accessories. Strategically Strategically placed placed mirrorsmirrors make amake roomalook room larger lookand larger and offers a high-end collection of bathroom fittings, and is recognised Zephyr lighter, lighter, with illuminated with illuminated designs designs helping helping to create to create ambience ambience as well as aswell as xbcgxxfyeexbcgxxfyee globally for its innovative designs. Offering the ultimate in BagnoDesign’s cost-effective Zephyr line, with its sleek looks affordability, BagnoDesign covers all price points, ensuring therebeing extremely being extremely functional. functional. Match Match your brassware your brassware and sanitary and sanitary ware ware and sharp angles, is ideal for an ultra-modern bathroom aesthetic. is something in the collection to suit every style and budget. with the with perfect the perfect accessories accessories for a beautifully for a beautifully co-ordinated co-ordinated look. look. Bath, shower and basin mixers, along with floor and wall-mounted All products are CE and EN certificated, with extensive WRAS compliant ranges. units, create a luxury feel and are available in Chrome or Matt Black finishes. Ideal Bathrooms’ Commercial Director Danielle Lillis said: “We’ve been searching for the right partner to complement our existing portfolio and BagnoDesign was the perfect fit to strengthen our brassware category. “After analysing our previous Ideal Industry Report survey results, it was highlighted that there was an increasing demand from bathroom retailers and merchants for more specialist brassware brands. “BagnoDesign is an established brand and will benefit greatly from the exposure of our exclusive partnership. We’ve worked closely with the team to streamline the range, creating a comprehensive category, which is stocked in depth. “With displays in place in showrooms across the country and a strong presence in the contract sector, we know that BagnoDesign will be extremely popular with our customers.” Following the new partnership, BagnoDesign’s customers will have access to Ideal’s high-quality service offering including next day delivery to 99% of the UK, industry-leading digital platforms and sales service and support. | OPTIONS |ROUND OPTIONS ROUND Zanzibar Options accessories & Wall Mounted Basin Mixer Revolution TUMBLER TUMBLER & SOAP DISH & SOAP DISH

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com Ideal Amended Ideal Retail Amended Rec 4.indd Retail60 Rec 4.indd 60

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THE IDEAL BATHROOM | The latest marketplace news

Key information about BagnoDesign: •

Finishes available in a number of colourways and materials including Zanzibar - a cool-toned brushed brass

•

Products include basin mixers, shower heads and arms, mirrors and accessories

•

The range also includes cost-effective range of kitchen mixer taps

ZEPHYR

650 line brassware collection

•

DIRECTIONAL DESIGN

M-Line

Strong, angular M-Line lines come together to form a The comprehensive range offers the ultimate in choice. directional look that makes Zephyr the ideal Perennially popular, the range is incredibly versatile and works choice for an of ultra-modern bathroom aesthetic. with any number bathroom styles, from modern minimalist to xbcgxxfyee cool and contemporary. Offering floor, wall and basin-mounted Pair Zephyr brassware in a Matt Black finish with mixers, along withlight shower controls and thermostats, co-ordinating sanitaryware and tiles the forsmooth a and sleek M-Line is available in Chrome, Brushed Nickel, Matt Black striking minimalist aesthetic. and Zanzibar finishes. Additionally, M-Line also includes a range of bathroom accessories, including mirrors, towel rails and robe hooks. INC V

For more information on BagnoDesign, visit idealbathrooms.com or call 0800 634 2600.

INC V

M-Line Shower Slide Rail Kit

| ZEPHYR SHOWER HEAD & ARM

Zephyr Shower Head & Arm

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| ZEPHYR TALL BASIN MIXER This is a very exciting time for us, and, as one of the leading distributors in the UK, Ideal Bathrooms is the perfect platform to propel the BagnoDesign brand and increase brand awareness. Their service is second to none and For more information on Bayswater working exclusively with them, we are able offering, please to get ourbespoke products toPOS a wider customer contact your local ASM base in a timely and efficient manner.

| ZEPHYR SLIDE RAIL KIT

Richard Nicholls, Managing Director of Sanipex UK Revolution Deck Mounted Basin Mixer

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EVERYDAY LOW PRICES

FANTASTIC PRICES THAT ARE ALWAYS AVAILABLE ACROSS THE FOLLOWING BRANDS

ERS

TOW

RM WA

25 Â£ M

FRO

See our yellow price guide for more information or log in to your trade account

THE IDEAL BATHROOM | The latest marketplace news

FROM VINTAGE TO VIBRANT GIVING BATHROOMS THE PERSONAL TOUCH Ideal Bathrooms is delighted to be stocking the latest innovative designs from Showerwall. Showerwall is focussing on bringing bathroom and interior trends to life with their latest launch of 26 brand new game-changing designs for the bathroom wall panelling sector, together with 10 inspirational mood boards that demonstrate how on point they are. The ten mood boards – Botanical, Striking, Metallic, Retro, Pastel, Blush, Geometric, Industrial, Terrazzo and Classic Marble – highlight how the products tie in with current fashion trends and inspire consumers about the design creativity of the Showerwall range. Steph Harris, Showerwall product manager, said: “We have made significant investment in refreshing the collection so that it remains on-trend and relevant to consumer demand. We are bringing bathroom and interior trends to life with exciting new designs including additions to our unique Synchro texture marbles, new pastel colours, terrazzo designs, concrete effects, slates and customised digital prints.”

For lovers of industrial styling, there are four new slate effects featuring a metallic lustre, Gold Slate Gloss, Gold Slate Matt, Silver Slate Gloss and Silver Slate Matt, along with two new concrete designs - Moonstone and White Charcoal.

Phantom Marble

Athena Marble

Moonstone

White Charcoal

Stone Terrazzo

Apollo Marble

Shell Marble

Ocean Marble

Silver Slate Matte

Silver Slate Gloss

Gold Slate Matte

Gold Slate Gloss

Positano Blue Terrazzo

Positano Grey Terrazzo

High Pressure Laminate designs The 26 new decors include 14 new HPL designs which come in one of Showerwall’s standard range of finishes – gloss, matt or textured – as well as its unique Synchro finish, which perfectly mimics natural materials using inline registered embossed printing. New Synchro additions for this season include Ocean Marble, in fashionable blue-grey tones, and Shell Marble, in classic beige. Both feature luxurious, large scale veining, while the more subtle Apollo Marble in grey and Athena Marble in beige offer customers a more classic aesthetic. Completing the update of the Marble Collection is the masculine Phantom Marble in a luxurious matt finish. Customers can also tap into 2020’s terrazzo trend in three striking colourways; Positano Blue, Positano Grey and Stone.

Shell Marble

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The latest marketplace news | THE IDEAL BATHROOM

Acrylic designs

Sky

Blush

Sage

Key information about the new designs:

Showerwall’s Acrylic range maximises colour with a sleek polished glass-like finish, and is available in a range of block colours. New for this season are three subtle pastel shades; Sage, Sky and Blush, bringing a gentle hint of colour to complement any style of bathroom.

Sky

•

Simple and quick to install

•

100% waterproof panelling system

•

Hygienic wipe clean surface

•

Achieve seamless feature walls with Proclick

•

Colour co-ordinating sealant for Acrylic

•

Manufactured in the UK

•

Up to 15 years guarantee

Botanical

Custom Collection

Navy Subway

Emerald Subway

Blush Subway

Hexagon

Finally, 5 new vibrant designs deliver Custom Prints the look and feel of patterned wallpaper with the practicality needed for a humid bathroom environment, and include Flamingo, Oriental, Vintage Bird, Botanical, and Pineapple designs.

Danielle Lillis, Ideal Bathrooms’ Commercial Director, said: “We’re always looking to offer something different, and Showerwall’s latest collection is certainly that. “The new marble and stone designs are bound to prove popular, as this classic look never goes out of style, while the digital print offering – featuring flamingos, vintage birds and pineapples – is sure to appeal to those wanting a more vibrant look. “We’re also delighted to see the introduction of three new terrazzo prints; this has been one of the major decorating trends of 2020, and it’s a timely addition to our portfolio.”

The new additions to the Custom Collection are ideal for adding a bold look to any bathroom. The ever-popular Subway tile effect is available in a choice of striking colours, including Navy, Emerald and Blush, along with a Hexagon tile effect in pale green which completes the updated designs in Custom Tiles.

Showerwall products are available to order from Ideal Bathrooms now!

Flamingo

Oriental

Vintage Birds

Botanical

Pinapple

For more information about the Showerwall product range, visit idealbathrooms.com or call 0800 634 2600. 0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

C E R AT H E R M -T

POWERING THE EVERYDAY

The Ceratherm T collection performs perfectly, because we design every model from the inside out. Our hidden brilliance powers the everyday.

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BESPOKE BATHROOM DISPLAYS FROM BAYSWATER Just how important is Point of Sale (POS) when it comes to having a successful bathroom showroom? Ultimately, a showroom is about converting visitors into paying customers and there are a number of factors which hugely influence this conversion including the products on offer, price and customer service. However, a bathroom showroom must walk the fine line between fitting into your customers actual lifestyle, as well as being aspirational and desirable, and this is why your POS is so invaluable.

Homecare Supplies Showroom, Darlington

What raises the game is when you have the opportunity to take advantage of personalised POS offerings, where a supplier works with you to create displays right for you and your showroom. Bayswater Bathrooms prides itself on offering a highly personalised service with plenty of finishing touches which really brings the products and sets to life. Each POS is unique to the retailer and is designed and specified by them, ensuring the right ‘fit’ for their target audience. Bayswater have recently completed a personalised POS package for Homecare Supplies, Darlington. Having stocked the products for a while, Bayswater sales agent, Chris Stiff, felt the brand could support the showroom with a POS refresh. Working together, Paul, Managing Director at Homecare Supplies and Chris decided to opt for full wall to ceiling POS to closely match the look in the Bayswater brochure. Paul states “what stood out for us was the fast turnaround and stunning interpretation of what the area could look like, which sold it immediately to us.” The showroom did present some challenges, which a bespoke POS could easily overcome. The area where Bayswater is showcased has an awkward low ceiling, but the Bayswater marketing team used their expertise to size the image of the model to make sure she was sitting perfectly on the bath.

Homecare Supplies Showroom, Darlington

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace news

Morpeth Interiors Showroom Offering a visualisation service of what the POS would look like, helped Paul and his team to make the smallest of tweaks before giving the go ahead. In Paul’s own words: “The end result is stunning and makes a major impact on any customer walking into this area of our showroom. The display takes the product to another level and has already started to show dividends.” The Bayswater team have also been working with Kevin, Managing Director at Morpeth Interiors. His showroom was given a facelift with new personalised Bayswater POS, which took a little longer to fit because of lockdown. However, as Kevin points out “the team never lost focus or interest and were very impressive with their help with the design.”

The service that Bayswater offers is invaluable and the finished result looks amazing and really brings to life the Bayswater products.

For more information on Bayswater Kevin, Managing Directorplease bespoke POS offering, of Morpeth Interiors contact your local ASM

“The service that Bayswater offers is invaluable and the finish results in the downstairs display looks amazing and really brings to life the Bayswater products,” continues Kevin. For more information on Bayswater’s bespoke POS offering and design service for your showroom, please contact your local Area Sales Manager.

What stood out for us was the fast turnaround and stunning interpretation of what the area could look like, which sold it immediately to us.

Paul, Managing Director of Homecare Supplies 0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

Bayswater accessories pack

The latest marketplace news | THE IDEAL BATHROOM

ENHANCING RETAILERS’ OFFERING WITH GEBERIT Homes and lifestyles are continually evolving as consumers constantly strive to create the ultimate haven. At Ideal, we love to see brands evolving too, and we’re delighted to see that Geberit is launching a wealth of new opportunities all with one goal – to enhance retailers’ showrooms and give them the best bathrooms today. From on-trend bathroom designs to technology that champions hygiene and sustainability, Geberit are optimising and extending their product ranges to give even more choice and selection. Geberit Sales Director Raffaela De Vittorio explains: “We’re continually reviewing, evolving and investing as a business, shaping the future of the bathroom together with our partners, through our extensive product, innovation and development strategy – and with that brings an inevitable evolution to our offer.

Variform washbasin and unit

Renova Plan washbasin and unit

Geberit’s popular Twyford E100/E200 ranges are being rebranded to form part of the new Geberit Select Collection, where they will now be known as Selnova. The Select Collection will be available to all retailers and embodies the very essence of Geberit – offering a wide range of functional, affordable and on-trend design possibilities, with ceramics and furniture including calm understated design, space-saving solutions and wall-hung technology from products such as VariForm, Renova Plan and the newly-named Selnova. Selnova is a timeless series, featuring a range of furniture and ceramic options to suit any bathroom, with a suite of choices also available for compact spaces. Its simple yet discreet design is available in both classic round and square designs, bringing functionality to the fore. An added benefit for consumers is the inclusion of the revolutionary AquaClean Tuma shower toilet to the Select Collection, allowing even more showrooms to offer customers a washing-with-water solution. The AquaClean Tuma offers freshness and comfort for every home, featuring WhirlSpray shower technology, available as a complete or an enhancement solution.

Selnova Comfort washbasin

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THE IDEAL BATHROOM | The latest marketplace news

Selnova Square S bathroom

Selnova Compact washbasin and unit

This latest update which we’re thrilled to be sharing, opens up a wealth of new opportunities for both our existing network and new partners. The launch of the Select and expansion of the Aspire Collection means that Geberit ceramics and the AquaClean shower toilet will now be available in more places than ever before

Raffaela De Vittorio, Geberit Sales Director

AquaClean Tuma floorstanding

Existing premium retail partners will also continue to exclusively showcase Geberit’s premium Aspire Collection, aimed at the luxury bathroom market, and encompassing the brand new Geberit ONE range, which combines design expertise with sanitary know-how to create greater cleanliness and flexibility. Geberit ONE will join the existing aspirational collections including Acanto, iCon, myDay, Xeno² and Citterio, as well as the AquaClean shower toilet models, Sela and Mera in the Aspire collection. Raffaela De Vittorio continutes “This latest update which we’re thrilled to be sharing, opens up a wealth of new opportunities for both our existing network and new partners. The launch of the Select and expansion of the Aspire Collection means that Geberit ceramics and the AquaClean shower toilet will now be available in more places than ever before. “By taking the decision to enhance and expand our product portfolio, our partners will benefit from a broader and well-thought through collection of product options, offering end consumers and project clients an even greater choice when designing their unique bathroom space.”

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM

Geberit ONE

Geberit ONE A new fully comprehensive solution, the Geberit ONE range is a pure pre-wall construction, integrating sanitary technology behind the wall to generate more space and additional storage. Cleverly combined in a single system, the functional design of Geberit ONE features many benefits, both obvious and hidden to create a sleek, minimalist and stylish design, with every day essentials at easy reach. With a wide range of new slim furniture options available, from the floating washbasin to the mirror cabinet with fully integrated lighting, the range offers a wealth of design possibilities to optimise user experience and space available. Skillfully designed to make life easier, the wall-hung Geberit ONE WC is both elegant and perfectly proportioned. The asymmetrical, completely rimless inner geometry of the WC ceramic ensures an outstanding, ultra-quiet TurboFlush. What’s more, thanks to the sophisticated installation technology, the height of the WC can be flexibly adjusted without needing to open up the prewall – even years after being installed.

For more information about the Select and Aspire collections from Geberit, contact your local Area Sales Manager.

“More space, more cleanliness, more comfort – when it comes to the bathroom, these requirements are at the top of the consumers’ wish list, and they were the key starting point for development of this range”.

Geberit Product Manager, Sarah Hillsdon said: “We are proud to introduce the iconic Geberit ONE, the brand new revolutionary range combining beautiful ceramics with clever behind the wall technology.

Geberit ONE

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Amazon E-Vouchers

Spa Breaks

Apple Watches

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INTRODUCING PROSYS Ideal Standard’s new pre-wall solution

Ideal Standard has developed ProSys™, a comprehensive range of pre-wall solutions that offer versatility across a range of projects. The new system provides a complete installation solution for key fixtures including toilets, basins and urinals and is the perfect match for Ideal Standard’s range of ceramics, fittings and accessories. It has been designed with both end-users and installers in mind; it’s easy to fit, has low maintenance and running costs and offers an enhanced user experience.

The Oleas ™ collection consists of four minimalist, functional models that fit effortlessly into any design. They are available in four different finishes - Chrome, Brushed Chrome, Matt Black & Gloss White and the range has both mechanical and pneumatic options. Solea P2 is another option which offers pneumatic operation with the same four finishes as Oleas. The flush plate range is completed with Septa Pro and Septa Pro Electronic which have been created for commercial settings.

What you see ProSys™ has been created to work seamlessly in any bathroom or washroom, so there is no compromise when it comes to design. There is a range of 50 flush plates to choose from, offering a wide range of shapes, colours, functions and materials, that can suit any project and work across the Ideal Standard, Sottini and Armitage Shanks brands. They are available with either mechanical, pneumatic or electronic actuation and are compatible with all WC and urinal ranges from Ideal Standard. They also come with a 2-year guarantee as standard. As hygiene remains a key consideration the Altes™ & Symfo™ flush plates incorporate touch-free technology. They are available in black or white and offer dual flush capabilities to help save water and reduce utility bills. Altes is a sleek ceramic material, giving the plate an elegant finish, whereas Symfo is a tempered glass material with LED backlight – a stylish addition to any bathroom which has a minimalist, contemporary design.

Altes Touch-Free Flush Plate

Symfo Touch-Free Flush Plate

Ideal Standard Oleas flush plates

What you don’t see The power of ProSys goes deeper than what is seen on the surface. Your customers can be assured that the frame, pipework and cisterns are discreetly hidden away, but easy access to key components can still be achieved. The ProSys selection of pre-wall frames come in a variety of depths and heights, providing flexible installation solutions for wall-hung WCs, basins, and urinals. The flexibility of a pre-wall frame enables the design of a room to be uninhibited and helps to save on space, whilst realising a bathroom’s full design potential. With a durable, strong material, the frames are resistant to both corrosion and scratches, which means they will stand the test of time. Full pre-wall frames are available in 1150mm and 820mm heights with 820mm frames having the choice of either front or top flush plate installation. Half-wall frames which exclude the cistern, are also available and are ideal to use when replacing a floor-standing WC with a wall-hung toilet, but wish to use an existing concealed cistern.

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace news

A selection of minimalist and touch-less flush Plates

All frames can be adjusted up to 200mm in height. The variety of sizes offered with ProSys mean that there is a frame to suit each project, with all frames load tested up to 400Kg and accompanied with a 10-year warranty to give extra peace of mind. All products in the ProSys range are extremely easy to assemble, with a straightforward three-step fitting process. Advanced features such as Ideal Standard’s EasyFix™ wall mountings, height-adjustable feet with brakes and depth-adjustable connection bends, all help to make installation as simple and efficient as possible. Ongoing maintenance is also just as simplified, as the pre-wall frames within the range come with tool-free access to key components, ensuring a cost-effective option and giving extra reassurance further down the line. ProSys also includes a range of concealed cistern units, which can work seamlessly alongside the pre-wall frames. All cisterns come with Ideal Standard SmartValve™, a unique water reducing innovation which can save up to 63 litres of water every week, as well as dual flush capabilities, which help to reduce costs and helping to contribute to overall sustainability. All cisterns also come with a 5-year guarantee.

A truly versatile and comprehensive solution

The introduction of the ProSys range means that there is no need to compromise when it comes to balancing design and practicality. The collection has been created with versatility and flexibility in mind so provides a perfect solution no matter the size or scale of project.

ProSys stock available from October. For more information on Ideal Standard’s brand new ProSys collection, visit idealspec.co.uk

PART OF THE IDEAL STANDARD GROUP

ProSy frame behind the wall

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The latest marketplace news | THE IDEAL BATHROOM

Left to right: Linda Sedgwick, Rebecca Sedgwick, Darren Palmer, Brian Robson, Charlene Robson and Mark Smedley.

IN FOCUS... SHORELINE BATHROOMS After 30 years working across the retail sector, brother and sister Brian Robson and Linda Sedgwick set up Shoreline Bathrooms in 2012. Here, the pair, who are both company directors, tell us how they got started – and how coronavirus affected them. Q. Can you tell us how and when you got into the bathroom industry? Brian: I worked for an independent bathroom retailer for 30 years, starting as a sales assistant and working my way up to showroom manager. Linda: I worked in retail management for 28 years. The idea to set up Shoreline came about on a long drive. We’d always wanted to work together, and it seemed to be the right time.

Q. Covid-19 has had a major impact on the bathroom industry in 2020; how did it affect your business?

Roca Inspira range at Shoreline Bathrooms

Brian: These have been unprecedented times, extraordinary to live and work through. It did have a financial impact, as we had to close for eight weeks. However, coming back, the market feels buoyant. Linda: One thing we’ve noticed is that, as people can’t go on Holiday, they’re spending that money on their homes instead.

Q. Whilst all non-essential business were forced to close during lockdown, how did you spend the time investing and adapting your showroom? Brian: We’ve set up hand sanitiser stations, we display distancing information and we ask shoppers to wear face masks – the staff do too, which customers appreciate. Linda: We constantly look at the showroom through our customers’ eyes, and make sure we conform to Government guidelines.

Q. What long-term impact do you believe Covid-19 will have on the bathroom industry?

Roca Carmen range at Shoreline Bathrooms

Brian: I’d like to think it won’t be too detrimental. We’re all in this together and all we can do is keep moving forward. Linda: It depends on how the Government claims back all the money they’ve spent; we all know that needs to be paid back, which could impact on people’s spending.

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace news

Sottini display at Shoreline Bathrooms

Q. How does your business stand out from the crowd? Brian: We’re a family business which engages with customers on a personal level. Linda: We always put customers first. We’re not just salespeople, we’re here to here to help, advise and guide.

Q. Do you believe it’s important to showcase a variety of brands and products in your showroom? If so, why? Brian: It’s like a restaurant; you’ve got to have an interesting menu to inspire and excite. Linda: It’s also vital to have affordable price points, offering high- quality products, even on a budget.

Q. How do you feel Ideal Bathrooms supports you as a retailer? Brian: Area sales manager Mark Smedley’s help was amazing when we were setting up and he’s always been there for us. Ideal offer a range of brands and so we have developed a really good portfolio. Linda: Ideal offer us really good support, backed up with knowledge and enthusiasm. The sales staff are also fantastic, they really look after us with regards to stock.

Sottini sink display at Shoreline Bathrooms

Q. What’s in the pipeline for Shoreline Bathrooms? Brian: Right now, our priority is making sure we can deliver our services. Linda: We might launch a new showroom – never say never! We’re proud of what we’ve achieved over the past eight years.

Q. What bathroom trends do you think will make headlines for 2021? Brian: I think colours in sanitaryware will make a comeback. Linda: Consumers are becoming more tech-savvy, and will demand more smart technology from their bathrooms.

Q. What are the ingredients to be a successful bathroom retailer moving forward? Brian: A passion for what you’re doing and looking after your customers. They’re key for any business. Linda: Do everything with your customer in mind. Be a good listener and a good communicator.

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

Bayswater 1000mm 2-Door Basin Cabinet in Stiffkey Blue

The latest marketplace news | THE IDEAL BATHROOM

Greta

THE THREE NEW DECORS BELOW ARE NOW IN STOCK

Ellis

Alvin

Viggo

Malmo™ Rigid 5G Vinyl Flooring

5GC

RIGID

PVC

This hardwearing range is available in a choice of stunning designs including stone and wood decors, with a choice of wide or narrow planks and a tile format there’s a style to suit every bathroom. Rigid is fast and simple to fit and stronger too thanks to the advanced Välinge 5G installation system, the push down end joints need less positioning space, so there’s no need to remove doors whilst fitting. Better still no need for underlay as this is already built-in! Rigid is also slip resistant and suitable for use with water piped underfloor heating systems.

15 year domestic / 7 year commercial warranty

5G end profile makes it easier to install

Suitable for use with underfloor heating (Encased water piped)

For more information or to order a display stand update please contact your local Area Sales Manager

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace news

LET’S GET DIGITAL 2020 website update

WHY ARE WEBSITES SO IMPORTANT IN TODAY’S SOCIETY? Over the past decade we have changed the way we live our daily lives. With the modernisation of print and changing times, websites and social media have become even more integral in our day to day lives. We are now in a digital age where individuals and businesses are opting for digital methods of doing things. The bathroom industry, like all other non-essential business’ have seen a decline in trade during lockdown, so embracing our digital presence is more important today than ever before. We have all been forced to change the way we do things, with many business’ having to make use of their digital facilities and encourage customers to do the same.

With online meetings, virtual catalogues and ecommerce websites that can be viewed 24/7 and with much of the workforce on furlough, an informational website with clear product data was of huge benefit in driving leads and enquiries. Traditionally the industry is very much face-to-face, however with this impossible over lockdown, the need to adapt was crucial. We see this in general retail with large retailers seeing online sales increasing and footfall into stores reducing with the uncertainty around COVID-19. Ideal Bathrooms is no different, our market leading website and digital platform is being constantly invested in with ongoing updates and enrichment to make sure we provide you with a simple seamless platform for your daily dealings with us.

2020 WEBSITE USAGE Check out our latest offers, available online at

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The latest marketplace news | THE IDEAL BATHROOM

LET’S GET DIGITAL

OUR PROMISE TO YOU

2020 website update

Now, more than ever, is the perfect time to make sure our website is a step above the rest, which is why, we will be working hard over the remainder of this year to give you all the tools needed to utilise our website to its fully potential. By the end of this year and into next, we will be working on the following to enhance your experience:

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Our website is fully d mobile, desktop an t tha so ble ati mp tablet co ers you can place ord any wherever you are at y! da the of time

We would like to ensure you can get your questions answered quickly and efficiently via a live chat facility. This will give you an even greater opportunity to connect with us.

Online order tracking •

Up to date order tracking via the website, allowing you to see the status, and estimated delivery time of your order.

We have 21,000 products available on our website for you to order at the click of a button.

idealbathrooms.com Live Stock Check Tool

24/7 Quick Online Ordering

Order Tracking & Electronic POD’s

Your online showroom

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace news

WHO IS... RICHARD NICHOLLS Speaking exclusively to Ideal, Richard Nicholls, managing director of Sanipex UK in the UK and Europe, reveals all about how he got started in the industry and who inspires him the most.

Q. Covid-19 has impacted hundreds of thousands of businesses across the country, how do you feel it’s affected the bathroom industry? The industry is resilient, but Covid has impacted buying patterns. However, we’re seeing a fast recovery driven by staycations and cost of living savings, as well as a rise in demand for in-home touchless technologies.

Q. You’ve led a very successful career in the bathroom world; how and when did you get into the industry? I started in 1994 as a graduate trainee at Wolseley. The business itself, and the graduate training programme, inspired me, rather than a desire to sell toilets for a living!

Q. How has the bathroom industry changed in the last decade in your eyes? The bathroom has become as important as the kitchen. We’ve seen demand from consumers to replicate the luxurious feel of hotels and spas, as we become a nation of “experience-sharers” through social media.

Q. What bathroom trends do you think will make headlines in 2021? We see three key trends emerging over the next year: industrial, biophilia and personalisation. The industrial trend is going nowhere, and 2020 was one of the most successful years we’ve had with our Industrial Revolution-inspired range. Biophilia is all about bringing the outdoors in, and reconnecting with nature, through the use and combination of different materials and textures, such as brushed metals and wood. In terms of personalisation, we’re starting to see people thinking more about what they like, rather than following trends and second-guessing what will add value to the property, It’s driven by social media.

Q. BagnoDesign has recently announced its exclusive partnership with Ideal Bathrooms. What does working with one of the UK’s leading distributors mean to the company? For BagnoDesign, it will really allow us to accelerate our growth plans. We’ve always worked hard on our design; working with Ideal gives us access to a diverse customer base and marketleading service.

We can focus on product development and maintaining our reputation for design, while Ideal acts as our operational service provider – it’s the perfect partnership.

Q. What’s next for BagnoDesign? Our priority is growth, delivering excellent products and services to our retail partners via Ideal. We also want to continue leading the market in terms of design, and have that remain at the forefront of our brand.

Q. What will the bathroom world look like in 10 years time? For me, demand for design will remain, and while there will always be a market for price-led bathrooms, consumers will also continue to invest to add value to their property. Social media will continue to play a part in creating aspirations, but there will also be an increased focus on health and well-being, and recreating the spa experience at home – precipitated by Covid-19 restrictions.

Q. You’ve had many career highlights over the years, but which would you say is your favourite? Working on the 2012 London Olympics has to be up there. We delivered projects for the athletes’ village, the velodrome and the aquatic centre, and I even got to attend the Olympic Gold Ball, along with around 2,000 gold medallists.

Q. Who have been the biggest influencers in your career? The two directors at Wolseley, Keith Jones and Ken Evans, for the direction and drive they gave to such a big business. Today, it has to be Sanipex group MD Daryl Barker, who is the most visionary entrepreneur in the industry. His flair for design and the ability to see opportunities in emerging markets are remarkable – there’s nobody like him.

Q. If you could invite anyone for dinner, dead or alive, who would it be? Marcelo Bielsa, the Leeds United manager. I’d like to know how he manages to continually motivate a team that has been so close to greatness and failed as many times, before finally being promoted to the Premiership.

Q. What is your guilty pleasure? After a hard week, a weekend with five kids (and a sixth on the way!) a glass of red wine – or maybe two!

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

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THE IDEAL BATHROOM | The latest marketplace news

BATHROOM WITH A VIEW —

A bathroom means many things but, to us, it’s a sanctuary; a place to get away from the stresses of everyday life and take a moment to focus on you. Add a stunning view to the mix, and you have the ultimate in indulgence – perfect to recharge those batteries and let your cares melt away. The Idealists have found some stunning bathroom vistas on Instagram, but what about you? Tweet us your photo of a bathroom with a view to @idealbathrooms and you could win six bottles of prosecco – now that is ideal!! Here are a few of our favourites…

CéBlue Villas & Beach Resort, Anguilla, The Caribbean @ceblueanguilla

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Industry report 2020 We have launched the latest Industry Report survey. Have your say on the industry & gain insight from your peers. The survey will be open Monday 5th October – Friday 30th October. Visit idealsurvey.com to complete and be in with the chance of winning an Apple iPad.

Geberit launch the Select and Aspire collections, encompassing the ONE range which combines design expertise with sanitary know-how to create greater cleanliness and flexibility.

RUNNING COLD Villa Bayuh Sabbha, Bali, Indonesia

ISH 2021 will now be an online only event. The ISH show will now provide a wide range of digital features, which include exhibitor presentations spanning products, information, chat functions and one-to-one video calls.

@balilifeliving

Hotel Santa Caterina, Amalfi Coast, Italy @hotel_santa_caterina

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

The Ideal Bathroom Magazine 30

Articles inside

WHAT’S INSIDE