THE IDEAL BATHROOM | The latest marketplace news
Roca introduces Beyond colour finishes Roca is delighted to launch new colour finishes for its iconic Beyond collection. Based on in-depth market research, the company has been developing new colour formulations including; Onyx, Beige, Pearl and Coffee to offer an alternative to the traditional white vitreous china finishes currently available. “We are beginning to see an increase in consumers wanting more colour in their bathroom design schemes” comments Claire Gay, Marketing Manager at Roca. “Colour allows homeowners to create spaces with personality, that reflect their individual style. Our aim is always to provide customers with a variety of options and these new coloured finishes within the Beyond range give homeowners the opportunity to get creative in their bathrooms.” The Beyond collection creates a statement, its elegant curves and soft lines contribute to its sleek and contemporary design; making it the perfect addition to any bathroom space. The range includes WC’s, basins, furniture and baths, all manufactured from Roca’s latest and most innovative materials; FINECERAMIC® and SURFEX®. The introduction of colours to the already popular collection will allow customers to buy a complete bathroom suite in any of the new finishes without compromising on style or functionality. Roca prides itself on setting extremely rigorous quality standards when it develops new products, which far exceed those expected by EU requirements. By setting these exacting standards, Roca can create stunning bathroom collections like the new Beyond colours. For more information visit idealbathrooms.com
VitrA’s latest addition to the Signature collection NEW M-Line collection Designed in a simple and refreshingly open style, VitrA’s M-Line collection offers the ultimate versatility. The furniture offers customers a choice of 3 colour options – Gloss Dark Grey, High Gloss White & Grey Elm, and is available in a variety of sizes that will work in any bathroom design. All M-Line washbasins have a specially-designed bowl, with precisely the right combination of depth, shape and incline to promote the maximum flow of water to the waste area, preventing build-up of residue making it easier to keep clean. M-Line is also part of the Aquacare range, a unique shower toilet solution. Developed for superior hygiene, the M-Line Aquacare range features a choice of a built-in thermostatic stop valve or wall-mounted non-thermostatic option. The M-Line range also utilises VitrA’s new hygiene coating. VitrA Hygiene is a unique glazing process that prevents germs multiplying. The glaze coats all external and internal surfaces before firing in a process that ensures lifetime hygiene protection. VitrA Hygiene is applied to all VitrA products as standard. VitrA Signature changes VitrA’s Signature collection is now available to all retailers at 30% off RRP. A Signature displayist will receive 50% off RRP. The Signature collection encompasses best-selling VitrA ranges such as Valarte and Integra. To enquire about becoming a Signature displayist, please contact your local Area Sales Manager.
0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com
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