Issue 33 | May 2022
THE IDEAL BATHROOM Essential information for bathroom retailers
Introducing our exclusive new partner... Find out more on page 8
NEW MATT BLACK BATH SCREENS
FEATURES: • 5 design options • 5mm & 6mm toughened glass • 3M easy clean coating • Matt Black finish is aluminium powder coating applied to the frame to ensure a long product lifetime with no peeling • 5 year guarantee • essentialfromideal.com
The full range is now available, for more information please contact your local ASM or visit essentialfromideal.com
WHAT’S INSIDE… 4
ALL THE LATEST ON OUR NEW DISTRIBUTION HUB! Welcome to the Spring edition of The Ideal Bathroom magazine, where we’ll take you through all that’s new and exciting in the bathroom industry. This year is an exciting year for Ideal Bathrooms! On page 8, we speak with BC Designs Managing Director Darren Allison about their exclusive partnership with Ideal Bathrooms. We have also launched our brand new Ideal rewards programme - Spin to win! For every £1,500 spent, our customers can be in with the chance of winning a whole host of fantastic prizes. Find out more on page 16. We’ve also been looking at how the bathroom industry is faring more than two years after the start of the coronavirus pandemic. You can read more, including our exclusive insights from some industry experts, on pages 10 and 11. In even more exciting news, we’re delighted to reveal our new distribution centre in Milton Keynes, creating a Northern and Southern distribution hub so we can better service our customers. You can read all about the benefits this will bring for our loyal customers – such as being able to hold significantly more stock and continue to improve our next-day delivery promise – on page 14. In this edition, our Showroom Focus travels North to meet Bolton Bathrooms’ new owner Paul Goodman and hear all about his career and showroom, find out more on page 36.
THE BUZZ All the latest industry news in one place
8 BC DESIGNS
Introducing our new brand partner BC Designs
10
RECORD-BREAKING SALES IN BATHROOMS Exploring the bathroom world post-pandemic
12 AQUADART
NEW range extensions from Aquadart
14 OUR NEW MK DC
We’re on the move in the South
16 IDEAL REWARDS - SPIN TO WIN A new year, a new rewards program!
18 ESSENTIAL BATHROOMS NEW steel baths and black bath screens
26 IDEAL STANDARD NEW Silk Black finish
32
YOUR REGIONAL SALES TEAM
The latest changes to the Regional Sales Team
34 GROHE
Why sustainable products are their number 1 focus
Danielle Lillis Sales & Commercial Director
36
SHOWROOM FOCUS
Bolton Bathrooms share their story with us
If you would like to contribute to The Ideal Bathroom please email Hayley.Acres@idealbathrooms.com
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The latest marketplace news | THE IDEAL BATHROOM
THE BUZZ LATEST NEWS
NEW Midas 220 in Black mixer shower range Making a bold and contemporary statement, the new Midas 220 in Black from Aqualisa features a timeless, elegant black metal finish. This premium mixer shower collection is manufactured to exceptional standards and complies with WRAS criteria for quality. Equipped with a thermostatic brass body and brass handles, and incorporating cool touch surface technology, there are three options in the range: the high-performance Midas 220 in Black: Single Outlet provides a consistently safe and satisfying shower experience, and includes an adjustable five spray mode handset.
Introducing Black furniture from Bayswater As well as being available in 3 beautiful Farrow and Ball colours, the range is now also available in a striking new Matt Black colour option in a variety of shapes and sizes. Bayswater is the perfect addition to the traditional bathroom.
The versatile Midas 220 in Black: Dual Outlet features an integrated diverter for a conventional adjustable handset shower, or an exhilarating overhead drencher shower from a 245mm deluge head. The space-saving Midas 220 in Black: Bath Shower Mixer delivers the perfect combination of shower and bath fill for a flexible family bathroom experience. Each model is backed by the Aqualisa five year guarantee
Now available from Ideal bathrooms, to find out more visit idealbathrooms.com
For more information on the full Aqualisa shower range, visit idealbathrooms.com
Bayswater furniture features a collection of traditionally designed furniture, matching mirrors and bath panels
Be the first to hear what’s new on GROHE’s exclusive digital platform: GROHE X GROHE resellers and partners can now access the latest news, product information and insider talks on GROHE’s very own digital broadcast platform, GROHE X. Tailored to the needs of both professionals and consumers, GROHE X is the digital go-to for the latest on product innovation, state-of-the-art technology and industry leading trends directly from the world leader in high-quality kitchen and bathroom solutions. With how-to guides, project case studies, product insights, interviews and more, the platform is an ever-growing source of inspiration for GROHE partners across retail, architecture, design, hospitality, installer, and specification channels. It’s completely free to access and is full of interesting and helpful content. A major highlight of the platform is the ability to bring the showroom to your customers life with 360 degree virtual living spaces that show GROHE products in bathroom and kitchen settings.
Sign up now at www.grohe-x.com
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THE IDEAL BATHROOM | The latest marketplace news
i.life: Bringing Beauty into Any Home
Ideal Standard redesigns iconic Ceraplan collection
Ideal Standard’s upcoming i.life ranges offer complete solutions designed for everyday life, whatever shape or size. Launching from May 2022 there will be three ranges in total.
Ideal Standard has recreated its iconic Ceraplan mixer collection, so it now features a more contemporary design, as well as some innovative technology.
Launching in May is Ideal Standard’s i.life A which comprises a selection of basins, toilets & furniture units. Characterised by soft, rounded ceramics and accessible design, i.life A is practical and beautiful, and ensures even small spaces feel complete. The basins come in a variety of options including vanity, handrinse, semi-countertop and corner versions.
Reimagined by Italian design studio, Palomba Serafini Associati, the new Ceraplan collection is slimmer, simpler and smoother with soft, rounded lines on the outside, bolstered by solid German engineering on the inside. The collection offers a variety of height options for the spout, meanwhile, Ideal Standard’s LightMove technology allows for precise, effortless control, and the SmartShine chrome finish makes the mixers easier than ever to clean.
Also launching in May, will be i.life S, a compact, space-saving solution that’s perfect for smaller bathrooms. The range features minimalist square designs with soft edges and includes a range of ceramics and furniture. The range caters to any bathroom, no matter how small, thanks to the compact solutions – perfect for en-suites and downstairs WCs. All toilets in the collection have RimLS+ hygiene technology to ensure the entire bowl is cleaned more thoroughly with every flush. A range of i.life baths perfectly complements both ranges and will be available from May as well. Ask your Ideal Bathrooms ASM for further information.
With BlueStart technology also built-in, the mixer ensures that only cold water is delivered when the handle is in the middle position, with endusers having to purposefully activate the hot setting, allowing energy savings for users. A maximum temperature limit stop feature works alongside BlueStart and can be pre-set to protect vulnerable users against scalding Installation is also simpler and quicker than before, with Ideal Standard’s EasyFix® system available across the Ceraplan portfolio. This system can reduce fitting time by up to 30%, which is perfect for those customers looking for a quicker turnaround time.
Ideal Standard expands ProSys range for added flexibility Ideal Standard’s ProSys® range provides the complete behind the wall solution for all bathroom and washroom fixtures including toilets, basins and urinals. The ProSys range of installation frames and cisterns is complemented by a variety of flush plates offering a great choice of shapes, colours, functions and materials to choose from. ProSys is a discreet and intelligent solution for all commercial washrooms and residential bathrooms and is suitable for both solid and drywalls. All ProSys cisterns and toilet frames are CE labelled as EN 14055 6L. Ideal Standard can also supply a Declaration of Performance to EN 997 for combinations of cisterns/ frames and toilet bowls. Ideal Standard has expanded the ProSys range with its new, ProSys 150 depth furniture height cisterns, which can deliver a minimum height of 820mm to the top of the cistern. Available with either mechanical or pneumatic operation, they offer front or top access and actuation. As with all ProSys cisterns the new 150 model comes equipped with SmartValve™ technology which avoids water wastage. Set to flush at 6/4 litres it is easily adjustable to 4.5/3 litres. For more information, visit idealbathrooms.com
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THE IDEAL BATHROOM | The latest marketplace news
The latest marketplace news | THE IDEAL BATHROOM
THE BUZZ LATEST NEWS
NEW brassware additions added to Niagara’s portolio Enhance your bathroom with the 2022 additions to the Niagara brassware range in matt black and brushed brass. All finishes by Niagara are fully coordinated with the entire Cavalier Bathrooms brand portfolio, so you’ll always find the perfect finishing touch. All finishes are electroplated, offering enhanced corrosion protection and greater resistance to wear and tear. Brushed Brass will offer a stunning finish and touch of warmth to your bathroom. The finish has been added to a number of Niagara ranges, such as Hadley. A contemporary designed range with striking angular lines across the spout, handle and main body, the perfect statement addition to a modern bathroom or en-suite. Niagara, have also refreshed their showering collection to include coordinating brushed brass concealed shower valves, shower heads, shower arms and slide rail kits to perfectly complement the brushed brass Hadley and Albury brassware ranges. For those wishing to make a bold statement with matt black, see Niagara’s stunning Camden brassware range. This minimal collection with beautifully rounded edges across the spout and handle looks stylish and impressive in matt black.
Splashpanel Premium now in stock Ideal Bathrooms has expanded the PVC PanelStyle offer with the addition of a Premium design collection into Splashpanel. Splashpanel Premium is a collection of exclusive designs that replicate natural materials such as marble, stone and quartz, offering a choice of gloss or contemporary matt finish. The colour palette is in keeping with the ever increasing grey trend, ranging from the white of Calacatta Marble right through to Pietra Anthracite (pictured). Backed by a five-year domestic use warranty, PanelStyle products are 100% waterproof, low maintenance and offer hassle-free, fast installation with no wet trades required. They can be fixed over existing surfaces like tiles, making refurbishment or renovation projects fast and easy.
Introducing Black Onyx finish to Sensorflow E touchless taps Armitage Shanks is launching a stunning new finish to the Sensorflow E range of touchless brassware from April. The hygiene-led products were designed to meet growing demand for hands-free washroom technology and have been popular, particularly due to their ease of installation to replace existing fittings. The new Black Onyx is a gloss PVD finish, extremely durable and hardwearing making it perfect for non-residential environments desiring a striking aesthetic. Sensorflow E has a modern design and is the ideal choice when it comes to RMI projects and customers looking to quickly boost washroom cleanliness across their commercial premises. The range includes rim-mounted, wall-mounted and panel-mounted basin fittings. Installers can give their customers a choice between mains powered and battery powered versions, as well as models that allow for the water temperature to be adjusted manually. Sensorflow E taps incorporate narrow waterways to reduce the build-up of bacteria, and are perfect for offices, restaurants, education facilities and other public buildings. End-users also benefit from innovative water-saving technology, such as the 3.8 litres per minute flow straightener and automatic water shut-off.
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P L ED NOW EVEN MORE EVERYDAY LOW PRICES Keep an eye out for our extended Everyday Low Prices (EDLP) sections. 100s of great value products from your favourite brands available to you anytime. EDLP are simple nett priced products, highlighted in a seperate section in the Big Yellow Price Guide. These products are easily identifiable by the yellow page header and EDLP icon.
The latest marketplace news | THE IDEAL BATHROOM
TIME TO RELAX IN A BC BATH Bathrooms are changing, with an increasing focus on comfort over aesthetics. BC Designs’ latest range offers the best of both worlds, proving that customers don’t need to sacrifice style for substance. Ideal Bathrooms is proud to be the exclusive distributor for BC Designs collection of freestanding baths, offering customers a versatile range of hard-wearing, solid baths that look just as good as they feel. Ideal Bathrooms partnership with BC Design dates back to 2017, when managing director Darren Allison was looking for a partner that could offer UK-wide distribution. Darren said: “We’d already seen the success of our Bayswater brand being distributed through Ideal; we had an exclusive deal for three years and now, five years on, we’ve changed our route to market. “Since then, we’ve seen year-on-year growth, and I know we can always rely on Ideal to deliver the service levels they’ve promised.”
Freestanding baths
Freestanding baths have become increasingly popular over recent years, as customers aspire to recreate the boutique hotel feel, but space can often be a premium. Darren added: “One of the things we’ve looked at is the design, because we know that people do want freestanding baths but they don’t necessarily have the room, so we’ve designed ones that go up to the wall, giving the best of both worlds.
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The Blecthley Freestanding bath
The latest range, designed exclusively for Ideal Bathrooms, comprises 7 freestanding bath designs, in various sizes, offering a total of 14 SKUs. All of the models are made from one-piece Lucite acrylic, which means there are no unsightly join lines or marks, creating a sleek look in any bathroom – or any other room.
These latest collections are a perfect blend of style, practicality and comfort and we’re excited to be bringing them to market – we’re sure they’ll prove incredibly popular.
Danielle Lillis, Sales & Commercial Director at Ideal Bathrooms
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THE IDEAL BATHROOM | The latest marketplace news
Key facts about the new BC Designs baths:
Widths of 700mm, 750mm and 800mm
Danielle Lillis, Ideal Bathrooms’ Sales and Commercial Director, said: “We’ve worked with BC Designs for five years now, bringing their extensive Bayswater range of baths to retailers across the UK.
Hard-wearing designs means a longer life
All products come with a 10 year guarantee
“We’ve also made a point of creating baths in smaller sizes so they will go into other rooms, such as bedrooms. I’ve even known of customers using our small freestanding baths in the kitchen to wash the dogs in when they come in.” All of the models feature a non-porous surface, temperature stability to keep the water warmer than other baths, chemical staining resistance, and are easy to plumb and install with overflow and waste included.
Solidblue baths As well as the freestanding models, BC Designs have also manufactured a range of Solidblue extra-strong baths, which are available through ideal Bathrooms. The range of reinforced baths, which are designed to stay warmer for longer, comprises 39 SKUs in a range of styles and sizes.
They are available in straight, L and P-shaped models to suit any style and shape of bathroom, maximising space, and comes in a wide range of sizes.
“They are known for their skilled craftsmanship, high quality and reputation, and, with this latest range, continue to push the boundaries of great bathroom design. “These latest collections are a perfect blend of style, practicality and comfort and we’re excited to be bringing them to market – we’re sure they’ll prove incredibly popular.”
Available in lengths of 1500mm, 1550mm, 1600mm and 1700mm
Wide range of freestanding baths
The baths are made from high-quality acrylic and fibreglass, which is completely resistant to UV rays and therefore prevents discolouring when exposed to sunlight. The baths are reinforced with layers of fibreglass, resin and a special hardening composite, known as BC-Solidblue which makes the baths much stronger and improves insulation. As a result, the water stays warm for longer.
For more information about BC Designs bath ranges visit idealbathrooms.com or call 0800 634 2600.
Monreale bath
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The latest marketplace news | THE IDEAL BATHROOM
POST PANDEMIC LIFE HOW IS THE BATHROOM WORLD FARING?
Last year was record-breaking for the bathroom industry. Despite a pandemic, lockdowns, and a variety of restrictions on our daily lives, the market positively flourished, with sales higher than ever. According to the Bathroom Manufacturers Association (BMA), sales among its members (which total more than 80% of the market) reached nearly £1.2bn in 2021. BMA chief executive Tom Reynolds said: “Initially, the pandemic forced sales to plummet as the economy shutdown. There was a great level of uncertainty with some predictions looking grim in terms of consumer spending on home improvement. However, that gloom has proved unfounded with unprecedented interest in bathroom refurbishment since late 2020. “The bounce-back has continued through the whole of 2021, with total sales exceeding £1.18 billion, 4% up on pre-pandemic levels. This shows the resilience of companies in our industry.”
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THE IDEAL BATHROOM | The latest marketplace news
We’re also seeing that people now are much more interested in where they live, because they’ve spent so much time at home, so instead of just existing, they want something that really suits them.
Darren Allison, Managing Director of BC Designs
Darren Allison, Managing Director of BC Designs, who we speak to on page 8, agrees that the market is continuing to flourish. “Frankly, the market over the course of the pandemic and beyond has been amazing; the growth has been phenomenal. “The housing market is buoyant – and what’s the first thing you do when you move into a new house? The kitchen or the bathroom. “We’re also seeing that people now are much more interested in where they live, because they’ve spent so much time at home, so instead of just existing, they want something that really suits them.” And what about the future? Will the changes we’ve all seen over the course of the past two years continue to impact on the way we live and work? With headlines increasingly filled with stories about rising inflation and interest rates, not to mention a cost-of-living crisis and demand outstripping supply, is the bathroom bubble about to burst? Tom Reynolds, CEO of the Bathroom Manufacturers Association is one of the voices urging caution about the challenges in global shipping and UK haulage that has left many bathroom manufacturers struggling to keep up with such unprecedented demand. While the cost of living crisis may have an impact on the bathroom industry as it recovers from the pandemic, business leaders’ concerns are being heard. In his Spring Statement in March, Chancellor Rishi Sunak announced a cut in fuel duty for only the second time in 20 years. It will be reduced by 5p a litre for a full 12 months, which will no doubt come as a relief to all those who have watched prices at the pumps creep up.
With steps like these, and the housing market remaining buoyant, we’re confident that the market can continue to flourish – no matter the landscape.
What are your predictions for the bathroom market in 2022? We’d love to hear your thoughts.
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The latest marketplace news | THE IDEAL BATHROOM
AQUADART ADDS EXTENSIONS TO THEIR RANGES Now available from Ideal Bathrooms
Due to the success of their Aquadart showering collection, Aquadart have extended their product portfolio to reveal a number of exciting premium 8mm and 10mm ranges. The new Inline and Venturi 10 collections offer an effortless mix of style, performance and choice. Inline Presenting a new era of Inline showering enclosures, boasting 8mm clear glass with a choice of anodised matt black or stunning brushed brass profiles guaranteed to make a standout statement in any bathroom. This beautifully crafted collection includes Recess, 2 Sided and 3 Sided options, available in a number of sizes to suit all bathroom sizes.
Benefits of the Inline range: 8mm toughened safety glass Inline 2 Sided Brushed Brass
1950mm height
Venturi 10
Contemporary slimline profiles with a contemporary square finish
Clean & Clear™ easy clean glass protection system that minimises cleaning time Hinge Door - Beautifully engineered solid brass hinges with a modern square look 12
Selection of finishes, matt black or brushed brass
Not stopping there, Aquadart has introduced Venturi 10, a stylish high-performing 10mm glass range. This luxurious frameless range is available as a Single Recess Door, Fixed Panel Recess Door and Enclosure, choose the perfect fit for your bathroom shape and space. With silver, matt black and brushed brass finish options to coordinate with any aesthetic, Venturi 10 also features beautifully engineered stainless steel hinges, concealed fixings and toughened safety glass in addition to the below:
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Benefits of the Wetroom range:
8mm toughened saftey glass 2000mm height Contemporary slimline profiles with a modern square finish Clean & Clear™ easy clean glass protection system that minimises cleaning time
Venturi 10 Single Recess Hinge Door
Benefits of the Venturi 10 range: Luxurious 10mm toughened safety glass 2000mm height
Clean & Clear™ easy clean glass protection system that minimises cleaning time
Contemporary slimline profiles with a modern square finish
Precision engineered stainless steel hinges and high quality clear seals
Complete your look with April Products shower trays with fully coordinating silver, matt black and brushed brass grates, designed to perfectly harmonise with the new Aquadart Inline and Venturi 10 shower enclosures. Stylish, versatile and designed to bring a fresh contemporary feel to any bathroom. Wetroom 8 Brushed Brass
Wetroom 8
The 2000mm clear glass panels can now be complemented with a brushed brass profile, floor channel and optional flipper panel to deflect water splashes. Creating a stunning and luxurious feature in any bathroom. All of the 2000mm high panels feature Clean & Clear glass protection making them easier to clean; clear glass panels are available in sizes from 500mm to 1400mm, ensuring that they can fit a variety of spaces.
Don’t forget to add the finishing touches to your wetroom with fully coordinating brushed brass Niagara brassware and April shower tray grates.
Aquadart’s comprehensive range of Wetroom 8 products have been extended with the introduction of a brushed brass option to provide further choice for customers.
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For more information about Aquadart’s new range extensions visit idealbathrooms.com or call 0800 634 2600. 13
The latest marketplace news | THE IDEAL BATHROOM
WE’RE ON THE MOVE IN THE SOUTH Members of our Customer Service team vising the new MK depot for the first time
We are delighted to announce that we have moved to a new purpose-built facility in Milton Keynes which will serve as our southern distribution centre. This state of the art space will give us more room to hold stock for our loyal customers, as well as some fantastic benefits for our team! We have recently received the keys to our new facility in Milton Keynes and we can’t wait to get settled in. The site gives us more warehouse space, allowing us to improve our next day delivery service promise to our customers. Kim Kirby-Earnshaw, Ideal Bathrooms’ Operations Director, said: “Following a strategic review of our infrastructure, we decided we needed to reorganise our branches to deliver a more targeted proposition for customers.
13 loading bays providing increase van loading effiency
“Our new purpose-built distribution centre offers the best-in-class specification and has been accredited with BREEAM ‘excellent’ standards. It is equipped with the latest smart technology, from a smart sensor suite to reduce our environmental impact, to ride on order picking trucks, handheld terminals and wireless printers, which will ensure accuracy with picking and despatching our customers’ orders.” Our new distribution centre has brought a whole host of benefits, both for our customers and our team. The key benefits to our customers include: Additional stock holding capabilities - increased warehouse capacity using Very Narrow Aisle (VNA) racking system, taking advantage of 17m building height
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Next day delivery – we’ve strengthened our next day delivery service promise with more stock on the shelf for when our customers need it
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Working with a sustainable partner – we are committed to our social and environmental responsibilities and increasing our sustainability
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Warehouse staff using the new wire-guided VNA forklift system
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The additional capacity enables us to increase our delivery time window for our suppliers, which has improved stock availability for next day delivery and strengthened our product portfolio to support our suppliers and customers’ needs.
Kim Kirby-Earnshaw, Operations Director at Ideal Bathrooms
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THE IDEAL BATHROOM | The latest marketplace news
The new warehouse in progress in October 2021
108.000sq ft of space, including 97.800sq ft of warehousing 25% additional pallet locations
Features of our new MK depot:
The new warehouse in May 2022 with some of the stock moved into its new home
Improved warehouse routines VNA racking system to take advantage of 17m building height 7,000sq ft mezzanine floor
Kim added: “The additional capacity enables us to increase our delivery time window for our suppliers, which has improved stock availability for next day delivery and strengthened our product portfolio to support our suppliers and customers’ needs.”
The rooftop terrace garden for staff to enjoy on their breaks
We have also implemented improved safety risk control with wire-guided equipment, along with improved warehouse routines to further boost efficiencies when picking and replenishing.
“Following consultation with staff, many of them told us that they’d enjoy increased collaboration between teams, and our new open-plan layout will address this, bringing all departments together as one team.
For our team, we have a full floor of bespoke open plan office space, with the raised first floor benefiting from a glass surround to allow maximum natural light. Staff will also be able to enjoy a roof garden above the offices.
“The health and wellbeing of our team is extremely important, and the new facility incorporates relaxation areas, outdoor gym equipment and a roof garden for the staff to take time out of their busy day to relax.
Kim said: “As our new site is down the road from our current distribution centre, I’m pleased that we have managed to retain 100 per cent of our team, and we have created additional job opportunities in Milton Keynes.
“I would like to thank the staff for the hard work that everybody has undertaken along the Baytree journey, planning and preparing and giving up their weekends to ensure the transition is a success.”
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The latest marketplace news | THE IDEAL BATHROOM
SPIN TO WIN MORE REWARDS IN 2022
Ideal Rewards - Spin to win! To reward our loyal customers, we’re offering you the chance to win a host of prizes every time you spend with us. This year, all you have to do is spend £1,500! Prizes up for grabs include Amazon, Buy A Gift and Love2shop E-vouchers, Nintendo Switches, various family days out and experiences, pamper treats and lots more.
Nintendo Switches
Registrations are open all year round and the incentive is open to all of our customers. To take part, you must first register for the programme via idealrewards.co.uk. Following registration, you’ll have access to your own personalised microsite. Once there, every time you spend £1,500, you will have the opportunity to spin the wheel to win a reward.
Theatre Show Tickets
Amazon E-vouchers Wireless headphones
Stewart Perry, Head of Digital and Marketing at Ideal Bathrooms, said: “We’ve been very excited to launch this years Ideal Rewards programme ‘Spin to Win’ for 2022. It’s a way of thanking and rewarding our loyal customers.
Family Days Out
“The programme has proved immensely popular since we launched with this format in 2020, and it’s great to give everyone the chance to get involved – and maybe win big!” For more information, visit idealrewards.co.uk
Amazon Echo
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Afternoon Teas
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THE IDEAL BATHROOM | The latest marketplace news
To get spinning, follow these steps:
1
2
Register at idealrewards.co.uk. Once verified you will recieve an email prompting you to login to your account. Once verified, for every £1500 you spend with us, you will qualify for a chance to win a prize on one of your spins.
3
Spin the wheel and see whether you have won a prize!
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If you land on a winning prize segment, congratulations! Your prize will automatically be allocated and on its way to you.
It’s as simple as that! So what are you waiting for? Register now to start winning prizes! Visit idealrewards.co.uk to register. Your personalised Ideal Rewards - Spin To Win microsite will be verified and you will be sent your unique password to login.
Visit idealrewards.co.uk to register
Bluetooth Speakers
Nutribullet Blenders
Fitbit Fitness Tracker
Air Fryers
Love2Shop E-vouchers
Go Karting Experiences
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Glamping vouchers
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STEEL BATHS AND BLACK SCREENS ADDED TO ESSENTIAL BATHROOMS’ PORTFOLIO Black 5mm Matrix Bath Screen
Essential Bathrooms has strengthened its portfolio with the addition of a new range of bath screens, as well as new steel baths. Matt Black Bath Screens The bath screens, in stylish matt black, are the perfect addition to any modern bathroom, drawing upon the trend for an industrial, utilitarian look. Designed to be both hard-wearing and easy to clean, all models are made from toughened safety glass with a 3M easy clean coating, which helps to retain an immaculate finish for longer, significantly reducing cleaning times. The 3M coating is an innovative coating which allows water to simply roll off the glass, taking with it any buildup of residue from soap or dirt.
“Matt black has proven to be a major hit over the past few years, adding a contemporary, modern edge to any style of bathroom. “It also taps into the continuing trend for an industrial look and feel, and so I’m sure these latest additions will prove popular.” All the screens come with a five-year guarantee and the matt black finish offers an aluminium powder frame coating ensuring a long product lifetime with no peeling. The new additions come in a range of five striking designs, each in either 5mm or 6mm thickness and with a height of 1400mm, and with a 90-degree fold direction.”
Andrew Cotterill, Category Manager of Essential, said: “We’re excited to launch our latest range of bath screens to the market at an affordable and competitive price point.
Key facts about the new black bath screens: 5 new styles of bath screen Available in two thicknesses Matt black coating for an industrial feel 3M Easy Clean coating
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THE IDEAL BATHROOM | The latest marketplace news
Key facts about the new steel baths: 10 new steel baths
Steel Baths
Steel material keeps the water hotter for longer
Meanwhile, targeting those customers who love a soak in the tub, Essential, has also introduced a range of 10 new steel baths. The Essential Steel Bath range combines the strength of steel construction with clean, crisp lines and edges to create a striking appearance.
25 year guarantee
The advantage of the metal over more modern acrylic models is that its greater conductivity keeps water hotter for longer, making it a more environmentally-friendly option. Andrew added: “Steel baths are a great choice if you want a long soak without having to constantly top up with hot water. “They’re also hard-wearing and durable, which makes our range of budget-friendly models the perfect investment for all sorts of customers. And because they’re coated with enamel to give them their high-shine finish, they’re less likely to get chipped or scratched too. “Both the screens and the baths fulfil Essential’s remit to offer stylish, practical bathroom solutions at competitive prices, and we’re sure they’ll be a big hit.” The range of 10 Essential steel baths comes in three sizes – 1500mm x 700mm, 1600mm x 700mm and 1700mm x 700mm – all with a 25-year guarantee. Essential’s new steel baths are included in the Everday Low Prices booklet and Everyday Low Prices section in the front of the Price Guide at great valued nett prices.
Essential Steel Bath
steel
PLP EDELD NEW Essential brochure Essential brochure issue 16 now available!
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Black Bath 5mm Mat Scr rix EB310 een | £210 .00
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Black Bath 5mm Screen EB314 | £180 .00
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Black Bath 5mm with Screen Handle EB311 | £198.00
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Black Bath 6mm L Screen Shaped Suppor t Bar with EB312 | £24 6.00
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Black L Sha 6mm Mat with ped Bat rix Suppor h Scr EB313 t Bar een | £27 6.00
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ideal.c om for
Go to idealbathrooms.com to view or download the new brochure online, or contact our sales office on 0800 634 2600 and quote code ‘ESS001’ to order your copy
NEW
Visit
The NEW Essential brochure is now available and features all the latest introductions from Essential, including matt black baths screens, steel baths and Montana by Tavistock furniture, which will be available to order from July!
For more information about Essential’s new ranges visit essentialfromideal.com or call 0800 634 2600.
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The latest marketplace news | THE IDEAL BATHROOM
ROCA PRESENTS ONA ITS NEW COMPLETE BATHROOM COLLECTION
Ona Fineceramic® Countertop Basin
New from Roca and available from May from Ideal Bathrooms. Ona offers a versatile collection, inspired by the Mediterranean, with a timeless design, featuring Roca’s latest innovations. Fineceramic® in basins: natural hygiene and delicate shapes
Ona Fineceramic® Countertop Basin & Unit in Matt Green
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Designed in collaboration with Noa Design, the basins feature Fineceramic®, the ceramic material that allows for finer and lighter pieces that adapt to any size. Moreover, Fineceramic® facilitates a more sustainable production process: it generates zero waste, all its composites are natural and the weight reduction positively impacts firing and transport, reducing CO2 emissions.
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Ona Stonex® Asymmetric Corner Bath, left-hand installation
Ona Basin Mixer in Titanium Black The basin range includes different options where the bowl is placed asymmetrically or centred to provide extra useful shelving space. Over countertop basins are also available in rectangular and round shapes, in glossy and matt white finishes. The glossy white has the option of an additional Supraglaze® coating. This extra smooth surface, allows microscopic residue to slide off, and prevents dirt buildup. Ona offers the right furniture option for each basin, thanks to standard and compact solutions with one drawer, two drawers or simple doors. They all feature a soft close system and full extraction drawers and are available from Ideal Bathrooms in a purely Mediterranean range of colours (matt white, matt grey, dark elm, light oak and matt green).
Brassware with character
It represents the perfect balance between design, technology, and sustainability. It stands out for its cylindrical and particularly slim body, available in different heights and spout lengths with a flat minimalistic handle. The Cold Start opening system, the flow limiter and a ceramic cartridge with reduced diameter all guarantee greater efficiency, both in water and energy consumption.
Baths and accessories, to feel closer to the Mediterranean The bathtubs recreate a peaceful and relaxing swim in the Mediterranean thanks to the large inner dimensions and the pleasant touch of Stonex®. Also inspired by natural resources, this exclusive Roca material stands out for its antislip properties and its resistance to abrasion and durability. The collection offers built-in versions in two dimensions and models for corner-right or corner-left installation. Ona also includes a variety of accessories, available in three matching furniture colours (matt white, matt grey and matt green). Manufactured with recyclable materials, they have been specifically designed to fit the basin shelf or the standard drawers of the furniture when not in use.
Rimless toilets, maximum hygiene standards Unobtrusive toilets and bidets make the collection complete. All WCs and bidets include the latest Ultimate Rimless technology where the rimmed channel has been completely replaced and can also feature the optional Supraglaze® coating. All innovations from Roca that make cleaning easier and guarantee outstanding hygiene standards. Ona toilets also come in different dimensions, with wall-hung, closecoupled and floor-standing models, as well as compact versions and wall-hung and back-to-wall bidets. Available in modern matt white, classic glossy white or the Supraglaze® finish, this range also stands out for its extra height, larger flush button and slim design seat with soft close cover and quick release hinges, providing greater comfort for the user. The Ona range is available to all Roca Life Partners & Select Dealers. Contact your local ASM for further information.
Ona brassware is available in four finishes: the chrome option with Evershine electrolytic coating, the two new colours provided by the exclusive Everlux PVD finish (titanium black, and rose gold) and the classic matt black.
Ona Wall-Hung Rimless WC
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For more information about Roca’s new range, visit idealbathrooms.com or call 0800 634 2600.
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IDEAL BATHROOMS DISPLAYS Being the UK’s leading bathroom distributor, Ideal Bathrooms understands that having up to date and attractive displays is the key to a successful showroom – generating footfall and therefore more potential customers! We endeavour to make updating your showroom, with some of the latest trends, a smooth and painless process. Essential Matt Black 6mm Matrix L Shaped Bath Screen with Support Bar
We would like also like to introduce you to our new Displays Co-ordinator Maddalin Cordell. In this article, Maddalin will run through some of the latest trends and display opportunities.
NEW from Essential Bathrooms are matt black bath screens.
At 1400mm high and with toughened safety glass, these designer bath screens will generate interest in any bathroom showroom! The screen is both hard wearing and easy to clean, and with its aluminium powder coated frame you can be sure of a longer product lifetime. Pictured is Essential’s 6mm Matrix L Shaped Bath Screen with Support Bar. Look out for our latest Essential Bathrooms display deals or speak to your ASM for more information.
Contact Maddalin at displays@idealbathrooms.com or call 01908 276408 to discuss your display requirements.
The NEW Silk Black range from Ideal Standard’s Retail Collection will instantly add a modern twist to any showroom! You can choose from a variety of products including basins, WC’s and brassware to create a complete silk black display, or pair it with other Ideal Standard colourways for an alternative touch. Pictured is an Ideal Standard Silk Black display in Golita and Sons Showroom in Bolton.
Display terms are RRP less 70%
Display terms starting from RRP less 70%. To become an Ideal Standard Retail Displayist, contact your local Area Sales Manager.
Aquadart Venturi 10 enclosure in Brushed Brass
Aquadart offers a range of bath screens, shower enclosures and wetroom solutions in a variety of sizes ranging from 6mm, 8mm and 10mm. There are various colour options available including chrome, brushed brass, matt black, copper, brushed nickel, black chrome and dove grey, all with a Clean & Clear™ glass protection system and a lifetime guarantee. Ideal Standard Silk Black display in Golita and Sons Showroom in Bolton
Display terms are RRP less 70%. Unitl 31st May 2022 display terms will be less 80% on all Aquadart products.
The new BC Designs freestanding baths, features a range of baths with reinforced layers of fibreglass, resin and composite. Not only does this make the baths much stronger, but also improves insulation! There is a wide range of shapes and sizes in the BC-SolidBlue baths, meaning there is something for every showroom! Display terms are RRP less 70%.
BC Designs Solidblue Monreale bath
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0800 634 2600 | neworders@idealbathrooms.com | idealbathrooms.com
Available May 2022 www.idealstandard.co.uk
The latest marketplace news | THE IDEAL BATHROOM
IDEAL BATHROOMS EXPANDS WALL PANELLING PORTFOLIO WITH BERRYALLOC® WALL & WATER BerryAlloc® Wall & Water consists of ten contemporary decors that have been selected for the UK market, offering customers wider choice in popular tile designs with the ease of installation that bathroom panelling brings. The high-pressure laminate waterproof wall panelling range, which is bonded onto a plywood substrate, includes 10 realistic tile effect decors in five different tile sizes. The nature-inspired collection spans classic whites, elegant marbles, fashionable large format tiles in sophisticated black and stylish slate, as well as cool cement and concrete designs with a choice of glossy, brushed and satin finishes
Black Velvet from the BerryAlloc® Wall & Water Laminate bathroom wall panelling range
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The BerryAlloc® Wall & Water range is ideal for any renovation or new build project being fast and easy to fit. The panels can be glued directly onto solid walls and locked into place with the unique Hydroloc system which features hidden corner profiles to give a smooth and seamless finish with no visible joints. They measure 10.2 x 600 x 2400mm in size and matching accessories and sealants are available.
0800 634 2600 | neworders@idealbathrooms.com | idealbathrooms.com
THE IDEAL BATHROOM | The latest marketplace news
lifetime warranty
waterproof
fast & easy installation
UV-resistance
environmentally concious
Santorini Marble from the BerryAlloc® Wall & Water Laminate bathroom wall panelling range The Wall & Water range is a waterproof system, UV resistant and is backed by a lifetime guarantee for domestic applications. In line with the brand’s strong environmental credentials, the panels are fully recyclable and the range complies with ISO 14 001 and EU health, safety & environmental protection standards. The BerryAlloc® Wall & Water range is supported by a professional Point of Sale package including lifestyle brochure, strapset and toaster display.
For more information about BerryAlloc®’s new range, visit idealbathrooms.com or call 0800 634 2600.
Contact your Ideal Bathrooms ASM if you are interested in becoming a BerryAlloc® Wall & Water displaying outlet.
0800 634 2600 | neworders@idealbathrooms.com | idealbathrooms.com
White Marble from the BerryAlloc® Wall & Water Laminate bathroom wall panelling range
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The latest marketplace news | THE IDEAL BATHROOM
IDEAL STANDARD ADDS TO ITS BATHROOM COLLECTION WITH NEW SILK BLACK FINISH
Launched in 2021, Ideal Standard’s retail collection – Bathroom Collections was introduced as part of Ideal Standard’s refreshed retail strategy, centring around a renewed focus on design. This fresh approach saw products from the Sottini brand absorbed into Bathrooms Collections together with key products from several of the brand’s market-leading ranges. The strategy has been supported by significant investment within the retail market with Bathroom Collections being offered exclusively to independent retail showrooms with preferential terms for showrooms meeting the display criteria.
The sleek Connect Air vanity basin in Silk Black is available in widths of 800 and 600mm and is complemented by the Tesi vanity units. Also offered is the 600mm Cube washbasin and the 400mm Cube hand washbasin
Silk Black WC’s Enhancing the Tesi and Connect Air offering, AquaBlade® technology – the greatest innovation since the flush - features in the WCs, ensuring a hygienic WC, even on a half flush. The innovative solution delivers superior, splash-free flushing, combining optimised water pressure, with a channel positioned close to the top of the bowl meaning that 95% of the surface area beneath is cleaned every time without wasting water.
Dare to be different with Silk Black Ideal Standard’s Silk Black finish has been introduced into Bathroom Collections on a select range of fittings, ceramics and furniture. Providing a striking aesthetic, the bold Silk Black range is for customers who dare to be different, offering them a contemporary alternative to traditional white and chrome bathroom suites. With cutting edge engineering on the inside and a carefully crafted finish on the outside, Silk Black products make the most of Ideal Standard’s heritage in both design and performance.
Silk black basins Tesi in Silk Black brings a stunning set of matching vanity basins and units, together with back-to-wall and wall-hung WCs and bidets. Available in 800mm and 600mm widths the vanity basins are complemented by matching wall hung vanity units.
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Tesi Vanity Basin in Silk Black with Cerafine O Single Lever Basin Mixer in Silk black
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THE IDEAL BATHROOM | The latest marketplace news
COMING SOON!
Keep an eye on our website for more information about i.life leading up to the launch!
Brand new Ideal Standard i.life A and i.life S are launching into the Ideal Standard Essential collection in May. I.life features a range of sanitaryware, baths and furniture perfect for the modern bathroom.
Tesi Wall Hung WC with Aquablade technology and Wall Hung Bidet in Silk Black
Silk Black mixers and taps Whether combining with Silk Black ceramic pieces or with white for a graphic modern interior Ideal Standard’s fittings Silk Black are the perfect choice. The finish is offered on include Ceraline, with its organic, cylindrical shape it brings simple minimalist beauty to the bathroom and Cerafine O, which features stronger lines and a bolder stance. Both are fitted with Ideal Standard’s pioneering FirmaFlow® ceramic disc cartridge, which lasts for twice as long as industry standard cartridges. Selected models also come with LightMove technology, further adding to users’ control of the water flow and temperature. With a full range of mixers available, from wall-mounted basin mixers to dual control bath fillers and a stunning freestanding bath shower mixer, there is a solution to suit every bathroom.
Silk Black showering Also available in Silk Black are the Ceratherm T and Ceratherm C ranges of thermostatic shower mixers. These offer both exposed and built-in options, and together with Idealrain showerkits, rainshowers and ancillaries are the perfect complement for contemporary bathrooms, helping to complete unforgettable spaces.
Tonic II Single Lever Freestanding Bath Shower Mixer - Silk Black
Completing the look are Ideal Standard’s Ultra Flat S shower trays in Jet Black. Available in a wealth of sizes and shapes, the low profile Ultra Flat S trays have a matt stone texture, are anti-slip and bacterial resistant. They can also be installed flush with the floor for the seamless look of a wet room. Together with Connect 2 enclosures and bath screens in Silk Black they are bound to add an extra level of flair or complete a fully monochromatic design.
Available in round or square designs and as a shower mixer or bath/ shower mixer with diverter the Ceratherm T and C built in products are fitted with FirmaFlow Therm® technology, Ideal Standard’s most durable thermostatic cartridge yet, a 40° safety button and adjustable temperature limit stop reduces any chance of scalding.
Contact your Ideal Bathrooms ASM if you are interested in becoming a Bathroom Collections displaying outlet. For more information about Silk Black visit idealbathrooms.com or call 0800 634 2600.
0800 634 2600 | neworders@idealbathrooms.com | idealbathrooms.com
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The latest marketplace news | THE IDEAL BATHROOM
THE IDEAL WEBSITE UPDATE 2022 The past 2 years have changed the way many of us in the bathroom industy interact with businesses with a move to more digital processes. We reflected this in 2021 when we broke internal records for website usage. We plan to carry this momentum through to 2022 as we see the use of the website continuing to grow. In the first quarter of 2022 we have already seen tremendous growth in the use of our website for orders, stock checking and more. We know the website is an important tool for our customers so we constantly strive to improve our web offerings and make every aspect of our customer journey as simple and seamless as possible. To support your digital experience we are planning to add more exciting features throughout 2022.
WHAT ARE THE BENEFITS OF THE TRADE WESBITE?
Q1 2022 WEBSITE USAGE We have had over
30,000
searches
product stock through our
stock check tool
QUICK ORDER FORM
Simply & quickly place orders online
52%
of live accounts with trade login
STOCK CHECK TOOL
Check the stock levels and availability for all products
MY ORDERS
View current orders and their expected delivery dates
21,000
over
9000
24/7 FUNCTIONALITY
products with
fully enriched
orders through our
Use the website functions at any time of day & week
MY SHOWROOM PROFILE OPEN
The website features over
We have had
quick order form
Manage and update key information for your showroom on the customer facing site
MANAGE MY LOGINS
Don’t have a trade account?
Create additional users, define user permission levels and change or remove user access
ACCOUNT INFO
Visit
Search & view invoices, credits, and check your account balance
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data
register.idealbathrooms.com or scan the QR code below
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Dare to be different
Photo: Carlo William Rossi + Fabio Mureddu — AD: ps+a
Bathroom Collections
www.idealstandard.co.uk
The latest marketplace news | THE IDEAL BATHROOM
GEBERIT TRENDS REPORT 2022 - SHINING A SPOTLIGHT ON THE MUST HAVE INTERIOR TRENDS Geberit has teamed up with the country’s leading experts in interiors and property to publish its latest Trends Report, revealing the key trends predicted for the year ahead. The last two years have not only bought about exponential change to our lives, but they have also fundamentally influenced what we want, and ultimately need from the masterpiece that is our homes. As we emerge from this significant period, we embark on a new renaissance and era of discovery and creativity. Our homes have forever reflected who we are, but now more than ever we’re experiencing a real shift towards a more confident and personalised approach to our home interiors.
Geberit 600mm Renova Plan Slim Basin & Vanity Unit in Light Hickory
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The bespoke publication offers readers insight, advice, and inspiration from the most influential voices in the industry, including a foreword from Busola Evans, Associate Editor at Livingetc, on the importance of harnessing the home for wellness, how space makes us feel and how it will form an increasingly important aspect of home design in 2022.
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Colour palette page spread from the Geberit Trends Report 2022
Page spread on sustainability from the Geberit Trends Report 2022
Subsequent chapters are penned by Michelle Ogundehin, Lisa Dawson, Grant J Bates and the Little Greene Paint Company and explore the fundamental lifestyle changes and interior trends set to impact next year, spanning everything from sustainability and technology to the rise of ambient wellbeing and the trending hues expected to take us through the year. Award winning interior and lifestyle writer, blogger, creator and presenter, Lisa Dawson shines a light on the importance of sustainability in planning, and the need to create spaces in the home that reflect our core style now, but also remain relevant and functional in the years to come. Internationally renowned thought-leader, and former Editor in Chief of ELLE Decoration Michelle Ogundehin, delves into the concept of embedding health-boosting measures into every space, with interiors that actively participate in wellbeing, creating a home that can support you to thrive. Exploring the concept of ‘hotelisation’ Grant J Bates, Director at Hamptons, explains how, in a post pandemic world, the focus on selfcare, hygiene, and flexible space can be achieved in the home using the latest technology, with practicality and convenience in the home now equally as important as interior design. And finally, Landscape Architect and Creative Director at Little Greene Paint Company, Ruth Mottershead, looks at embracing individuality in design and how colour confidence and the revival in decorating is key to creating joyful and happy homes.
www.geberit.co.uk/trends2022
Get ahead of the curve and download your copy at:
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The latest marketplace news | THE IDEAL BATHROOM
LATEST CHANGES TO THE REGIONAL SALES TEAM Our customers are our priority at Ideal Bathrooms and our Sales Managers are always on hand to ensure they get the very best service.
To continue to provide the commitment our customers have come to expect from us, we’ve recently made some changes in our sales teams, appointing Steve Kelly as our new Northern Regional Sales Manager, while Steve Foster has taken on the role of Area Sales Manager in the Southern region. Both are highly experienced sales and customer service professionals with ambitious plans for the future, as they told us in a recent interview.
weaknesses and work on them to improve our performance as a region and help to improve our customer relationships, which in turn will help Ideal to grow as a business.
Q. How will your new position benefit bathroom retailers and merchants?
Q. How do you relax after a hard day at work?
Steve Kelly, Northern Regional Sales Manager
I enjoy spending time with my family and friends and watching a bit of sport on TV – especially football or golf.
Q. Congratulations on your appointment as Northern Regional Sales Manager. How do you plan to help Ideal develop and grow within your role? I’m going to be working closely with my team to ensure we continue to offer the best service to our customers. I’m also planning to build on existing relationships and create new ones, allowing us to develop our region together as a team.
Q. You joined Ideal Bathrooms after 16 years with Polypipe. How are you finding the transition from manufacturer to distributor? Distribution is a faster paced environment, but it is an enjoyable transition. We have a great team of people around us and the full support of management has made the transition as smooth as it could be.
Q. You’re six months into the role now, what are your observations around the bathroom industry? I’ve found that the bathroom industry is a different proposition, which focuses a lot on display creation. We have a plethora of brands to work with which also provides many opportunities to grow.
Q. You must have many items on your to-do list but what are you most excited about in your new role? I am excited about our new “all-singing, all-dancing” head office in Milton Keynes (see page 14), which is really something to be proud of and will be a great opportunity to show our customers what we are all about.
Q. How do you plan to support your team in the North in your new position? We will work closely as a team, supporting each other and helping each other grow. As part of this, we will identify our strengths and
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In the same way as all of the above; working together as a team will help us to build on our relationships with customers and continue to offer – and surpass – the levels of service they expect from us.
Steve Foster, West Midlands Area Sales Manager
Q. You must be very excited about your new role. How does it feel to be moving from customer services to stepping into the shoes of an area sales manager? I’d often thought about the position and so when the opportunity came up, I just went for it. I love the job in the sales office and miss the people in the office. It’s been my work family for the past 17 years, but I’m also very excited in my new role. It’s a new world to me, being on the road, and there is lots to learn, but I will try my very best for the customers and the team.
Q. What are you looking forward to most in your role as area sales manager for the West Midlands? Getting to meet the customers, without a doubt. I’ve spoken to a lot of them over the years in the sales office and it’s great to finally put faces to names. I’m also looking forward to using my customer service experience to benefit our customers and the company as a whole.
Q. What skills will you be bringing to your new position from your previous customer services role? The strengths I’ll be carrying across from my previous role are definitely communication skills and seeing things through for customers from beginning to end.
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THE IDEAL BATHROOM | The latest marketplace news
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The latest marketplace news | THE IDEAL BATHROOM
WHY SUSTAINABLE PRODUCTS ARE THE NUMBER ONE FOCUS FOR GROHE IN 2022 As a world leader in complete bathroom and kitchen solutions, GROHE is paving the way when it comes to creating a more sustainable industry. In 2021 the brand achieved Cradle to Cradle Certified® Gold Level status on four of its products meaning each component can be re-used or recycled endlessly. This very covetable and globally recognised accolade, along with GROHE’s collection of environmentally friendly features, sets the brand apart when it comes to inspiring customers to live better. To understand more about GROHE’s sustainability practices and ongoing plans, we spoke to Thomas Fuhr, Leader Fittings LIXIL International and Co-CEO GROHE AG: “Sustainability has been high on the GROHE agenda for a number of years and creating a circular economy is something we’re incredibly passionate about. “Prior to achieving Cradle to Cradle Certified® Gold Level on each of the products we submitted, we had already reached waste recycling rates of 99% and a use of brass with recycling proportions of up to 80%, as well as switching to CO2-neutral production and working towards plastic-free product packaging. We’re proud to be continuously striving towards a sustainable transformation while sharing our learnings with customers and partners on our journey. “The Cradle to Cradle Certified® Product Standard gives us a framework for looking differently at the life cycle of products, in a way that we see them as valuable stores of raw materials and to use only materials that do not harm people or the environment. This is the only way to ensure better living for future generations.”
Cradle to Cradle Certified® Gold Level Contributing to a circular economy, GROHE developed four products within its best-selling ranges to meet Cradle to Cradle Certified® Gold Level criteria, which was achieved in 2021.
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GROHE Eurosmart 2 in 1 Hybrid Mixer The best-selling GROHE ranges of BauEdge, Eurosmart, Eurosmart Kitchen and Tempesta shower rail set now include a dedicated Cradle to Cradle Certified® Gold Level product, which have been developed taking into account material health, material reutilisation, renewable energy, water stewardship and social fairness. Plus, the sustainable impact of the GROHE BauEdge and Eurosmart is further enhanced with the SilkMove ES (energy saving) technology by preventing needless use of hot water and therefore helping to reduce a building’s carbon footprint. The innovative technology offers only cold water in the mid-lever position, eliminating the need to heat water unnecessarily, while responsive and precise hot water is accessible by moving the lever up to 90 degrees left of the mid position.
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THE IDEAL BATHROOM | The latest marketplace news
Eurosmart Made with and for installers, the best-selling GROHE Eurosmart continues to evolve with product versatility, innovative detail and sleek styling making the range ideal for today’s contemporary settings. With features including increased tap height for greater comfort and cleaner lines, practical pull-out spout options and the brand’s first ever 2-in-1 hybrid touchless/manual mixer, there’s a Eurosmart tap solution for any space. While superior ergonomics and timeless design come as standard, the GROHE Eurosmart range includes low pressure options as well as the Cradle to Cradle Certified® Gold Level option.
Bau Designed with user comfort in mind and offering a minimalistic design, the new GROHE Bau range of taps helps retailers provide customers with variation. With a choice of basin mixer taps, bath fillers, bath shower mixers, low pressure taps and an infra-red, touch-free tap, there truly is something for everyone. Available in high, medium and low-spout versions, the range prioritises user conveniences whether that’s extra room to manoeuvre or spacesaving compact designs. Additional flexibility is offered through a smooth turn mechanism and the Easy Exchange Mousseur feature makes changing the mousseur on low and medium spouts, when needed, effortless. With features including GROHE Zero, guaranteeing 100% lead and nickel-free water and GROHE’s FastFixation installation meaning fitting is up to 70% faster than comparable taps due to pre-assembly and a tool-free system, the GROHE Bau range offers a broad choice of appealing and ergonomic designs ideal for classic or contemporary spaces.
GROHE Euphoria 310 Shower System with Thermostatic Mixer.
Tempesta 250 A crisp, cylindrical profile and bevelled detailing make the Tempesta 250 shower system the perfect choice for modern, architectural bathrooms. Available in both round and cube designs, the Tempesta 250 offers a slim design with luxurious coverage including full-face Rain Spray or vigorous Jet Spray. Complete with the GROHE DripStop feature, the shower offers users extra comfort by limiting dripping once the shower is switched off to allow for drying time. Easy to install and offering a luxurious shower experience, the Tempesta 250 is a high-quality choice for any modern bathroom.
Euphoria Cooltouch The GROHE Euphoria shower system, now updated with CoolTouch technology, allows for fuss-free upgrades and safety for the whole family, while the slim profile makes it an easy addition to any bathroom. Complete with a FastFixation system for efficient, tool-free installation, the adjustable upper bracket means the shower can be installed quickly, while GROHE CoolTouch technology means the thermostat’s body will never get too hot to touch, eliminating the risk of scalding. Available with two choices of shower heads - the 260 which offers three spray settings (SmartRain, full face Rain Spray and Jet Spray) and 310 with Rain Spray, SmartRain and a pulsing Massage Spray, the GROHE Euphoria CoolTouch also has updated handles.
GROHE BauCosmopolitan E Infra-red Electronic Basin Mixer
The MetalGrip handles on GROHE Euphoria CoolTouch 310 offer comfortable usage even with wet or soapy hands, due to wing detailing on the rear while the GROHE Euphoria CoolTouch 260 is complete with ProGrip; textured handles on both the thermostat and the shower glider for ease of use.
0800 634 2600 | neworders@idealbathrooms.com | idealbathrooms.com
For more information about Grohe’s products, visit idealbathrooms.com or call 0800 634 2600.
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The latest marketplace news | THE IDEAL BATHROOM
IN FOCUS... BOLTON BATHROOMS Left to right: Wayne Pickles, Paul Goodman (Owner), Dan Smith, Anthony Walker (ASM), Mandy Bryan, Kiran Bauluck and Howard Rollinson
Bolton Bathrooms is a North West-based bathroom designer, supplier and installer. We spoke to owner Paul Goodman about the impact of the pandemic and his plans for the future. Q. You’ve recently become the owner of Bolton Bathrooms, congrats! How did the opportunity to become the owner come about? The business has been going for over 40 years, and I’ve owned it for around 12 months now. The previous owner, Gary Wild, mentioned the opportunity to me over dinner and I jumped at the chance. I wanted to get involved as I could see things that could be improved upon and changed, changes that have been implemented now and have led to growth.
Q. Tell us about your career journey in the bathroom world. I started in showroom sales about 16 years ago, in a big place, but that was just supply. This position came up, which is more supply and fitting, so I was dealing with installers and learning about the design and the different products. I left Bolton Bathrooms for a while to set up on my own, which went well, but I came back here with a view to buying the business.
Q. What has been the proudest moment of your career?
Bayswater Fitzroy sanitaryware & 1000mm 3 Door Curved Basin Unit in Stiffkey Blue
Coming back to Bolton Bathrooms and increasing the sales. We’ve kept all the same staff, we’re not planning on changing that at all, although we’ve taken on one new person, but the way the showroom and morale have changed has helped move things forward and sales have doubled in 12 months.
Q. We’ve lived with Covid for two years now, how have you seen the industry change and adapt over this period? One thing we’ve noticed is that, over the Covid period, customers have been a lot more patient. For example, if a job was going to be delayed, people would accept it. However, now we’re coming to the end of it, people are expecting to get things done quickly. In terms of the business, we shut down over the Covid period, working remotely but still talking to customers, which kept us busy. We also used the time to redevelop the website and we’re getting good results with that. The showroom displays have also all been changed in this time; we got a lot done in the showroom to get it streamlined and look better over the shutdown. We’re putting the money into Google and Facebook to drive traffic that way and the good thing about those platforms is you can monitor exactly where your money is going and what kind of return you’re getting off it.
Q. What challenges have you dealt with during Covid and what did you learn from them? What became apparent was that prices were going to go up, so, looking at the items we were selling, we managed to get those on stock deals before the price increases, so that worked in our favour. Tavistock Cadence 500mm Vanity Unit, 2 Drawers in Gloss Light Grey
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THE IDEAL BATHROOM | The latest marketplace news
RUNNING HOT Ideal Rewards - Spin To Win Our NEW rewards program for 2022 is Ideal Rewards - Spin to win! This year, for every £1,500 you spend, you’re in with the chance of winning a host of fantastic prizes! Find out more and register at idealrewards.co.uk . You can also read more about Ideal Rewards on page 16.
Milton Keynes NEW Southern Hub Geberit Smyle furniture in Lava There are still occasions where we need to change products for customers to get a job started or finished on time – it’s always good to have a plan B, speak to customers and push them towards an alternative. To be honest, business has been a lot busier than I anticipated when Covid started and we’ve not seen a drop-off. Like many in the industry, we’ve had cases of people who couldn’t go on holiday, so they spent the money on home improvements instead. That’s still the case, and we’ve just had the busiest January and February we’ve ever had.
Q. Having a strong digital presence is now more important than ever before, does Bolton Bathrooms have plans to enhance their online profile further this year? We launched our new website in mid-January so we’ve put a lot of new stuff on there, and made customers more aware of prices. With us doing it in-house, we get the analytics straight away, so we can see exactly what needs improving. Also, our website is a little different to other bathroom showrooms as we’re quite happy to mention price. When it comes to social media, we increased our spend with Facebook and Google when the pandemic started.
Q. How do you feel Ideal Bathrooms have supported you and the businesses you’ve worked in over the years? Our rep Anthony has always been a star, I’ve known him for 10 years now, and he’s always been very supportive. If we have issues, he’ll always try to get them sorted out and, more importantly, even if he can’t, he’ll let me know as soon as possible. The team at Ideal are very good are what they do, and hold very good stock. Throughout Covid, when things were delayed, they always kept us informed and they’ve adapted well to the pandemic and the aftermath. In fact, we often find out what’s going on with brands through Ideal first.
Q. What would you say are the ingredients for a successful bathroom retail business? Customers need to have confidence in you, and they also need enough choice. We’ve got a large showroom with 100-plus displays, so by the time people have walked around, they need to speak to someone. The other key thing is to build partnerships with distributors and manufacturers so you can always be moving and looking forward.
Q. Which bathroom trend do you see making the headlines in 2022? People are starting to get more colourful, which is reflected in furniture and tile choices. People are finally asking for colour, which is nice: emerald green and blues – light and dark.
0800 634 2600 | neworders@idealbathrooms.com | idealbathrooms.com
It is an it exciting time for Ideal Bathrooms as we’re moving to our brand new 108,000 sqft Milton Keynes facility with 41% additional pallet locations in our warehouse, meaning we can continue to fulfil our next day delivery service promise to our customers. Find out more on page 14.
NEW BC Designs partnership We are delighted to be the national distributor for BC Designs! Exclusively available from Ideal Bathrooms, BC designs features a fantastic range of freestanding and solid blue baths and is a fantastic addition to our portfolio. Find out more on page 8.
New additions to Essential Bathrooms We have extended our Essential Bathrooms range to include matt black bath screens and Steel Baths. These fantastic ranges are now in stock and available from Ideal Bathrooms! Find out more on page 18.
RUNNING COLD Consumer price inflation
With a combination of rocketing energy prices, higher taxes and a surge in the annual inflation rate to its highest level in three decades, it is reported consumer confidence is at its lowest since the 2008 financial crisis. What effect this will have on our industry is still to be seen.
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EXCLUSIVELY AVAILABLE FROM
SOLIDBLUE BATHS
EXTRA STRONG
Additional reinforcement makes the baths a lot stronger.
WARMER FOR LONGER Additional reinforcement helps to keep the water in the bath warm for longer.
HIGHEST QUALITY MATERIALS Resistant to UV light.
01 02
01 | ACRYLIC SHEET
04
03
02 | FIBREGLASS AND RESIN 03 | 18MM BASEBOARD 04 | BC-SOLIDBLUE
SOLIDBLUE BATHS BENEFITS: UV LIGHT RESISTANT
EUROPEAN MANUFACTURE
High quality material does not discolour
Using the very latest bath technology
MULTIPLE SHAPES & SIZES
18mm BASE BOARD
A full range to suit all requirements
Fully encapsulated technology
10 YEAR GUARANTEE
INSULATING PROPERTIES
Against splitting, warping and creaking
Keeps water warmer for longer
The full range is now available, for more information visit idealbathrooms.com
THE IDEAL BATHROOM | The latest marketplace news
BATHROOM WITH A VIEW _ We can all visualise the perfect bathroom, but the ideal design won’t be the same in everyone’s eyes. However, something we can all agree on is that there is nothing quite like a relaxing soak in a warm bubble bath with a gripping book (or listening to a guilty pleasure playlist), and a magnificent view to help you relax. Have you visited a bathroom with a stunning view recently? We’d love to see photos! Share them with us on Twitter (@idealbathrooms) and you could win six bottles of prosecco! Here are some of Idealists’ favourite bathroom views they have found on Instagram…
DATE SPLASH _ After a quiet period, it’s fantastic to see there are plenty of exciting events happening in the bathroom world this year! To ensure you have all the information you need at your fingertips, we’ve pulled together a list of key dates, events and awareness days for your diary, so you don’t miss out.
A P R IL Grand Designs Live, London - April 30 - May 8
30 APR
The Platinum Jubilee celebration - May 12 - 15 Her Majesty The Queen will become the first British Monarch to celebrate a Platinum Jubilee after 70 years of service.
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Loch Tay, Scotland
The show, which is based on the hugely successful Channel 4 TV series, features the latest innovations and home project guidance.
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Ideal Bathrooms turns 41! - June It’s our birthday! We’ll be celebrating our successful four decades in business with our fantastic team – thank you to all our wonderful clients and suppliers for your continued support.
@callelochan Spring Bank Holiday Moved from the end of May to celebrate the Queen’s Platinum Jubilee, this is the start of a four-day bank holiday weekend. How are you going to celebrate?
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Shangri-La The Shard, London
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@callelochan
#OnlyOneEarth is the theme for this year’s campaign and organisers are calling for transformative changes to policies and choices to enable cleaner and greener living. Are there any new policies you could introduce into your business to help our planet thrive?
It’s one of our favourite days of the year and we know just how to celebrate – fill up the tub, add bubbles and enjoy a nice, long soak. This is also the perfect day to showcase your showroom’s baths on social media.
@flaxfieldhousenewforest
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0800 634 2600 | neworders@idealbathrooms.com | idealbathrooms.com
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World Environment Day
International Bath Day
Flaxfield House, Fordingbridge
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BKU Awards 2022, London The Bathrooms and Kitchen Update awards as voted for by the people.
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Spin To Win more rewards in 2022! There are a host of prizes up for grabs including Amazon, Buy A Gift and Love2shop E-vouchers, Nintendo Switches, various family days out experiences, pamper treats and lots more.
Visit idealrewards.co.uk for more information
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Nutribullet Blenders
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