Identity Magazine August 2013 by Identity Magazine

AUGUST 2013 - 15 L.E. VOLUME 8, ISSUE 11 WWW.IDENTITY-MAG.COM

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Edit or’s

IDENTITY’S EDITOR’S NOTE

NOTE

ime flies…literally! Summer is coming to an end and we didn’t enjoy it! Ugh…

Stuck with Ramadan summers is getting on my nerves and I have had it! I want to enjoy them separately; enjoy the fun of Ramadans with family in a comfortable entourage (not those iftar and sohoor showoffs) and have my summers at the beach in shorts, a bikini and a pina colada! I am tired of being deprived of food and drink. I am sick of spending summer in the city! Ufff… As our ousted (God really thank you) president, used to say, SUMMER AND RAMADAN DON’T MIX!!! Anyway, Ramadan is finally coming to an end and we can enjoy summer in its last 30 days ! We squeezed in everything you could do to pump them up for you. Whatever you think of is available. A rocking summer issue! Don’t forget to check out our Springfield shoot as well. You don’t need to think…just follow our schedule and enjoy to the fullest !

Rola Kamel

On The Cover

Photographer: Hatem Saleh Model: Rana El Hakim Fashion Stylist: Farah Elsayed Make-up Artist: Soha Khoury Hair Dresser: Rafy from Mohamed Alsagheer Beauty Salons Cover Design: Mohamed Maher

Managing Editor Rola Kamel Editor-In-Chief Nawal Ismail Senior Editor Sandra Rizk Associate Editor Ahmed Hassan Training May El Kadi Clinical Psychologist Bonnie Settlage Relationship Expert Marwa Rakha Contributing Writers Nevine A. Abaza Fitness Specialists Be Fit Egypt Aly Mazhar Photographer Hatem Saleh Cover Model Rana El Hakim Fashion Stylist Farah Elsayed Make-up Artist Soha Khoury Hair Dresser Rafy from Mohamed Alsagheer Beauty Salons Graphic Designer Mohamed Maher Marketing and Advertising Manager Riham Yehia Marketing Coordinator Nourhan Yehia Website Company Gazayerli Group Egypt Distribution Companies Sky Net & Al Ahram Identity Magazine Distributors Ashraf Fouad & Essam Ibrahim Printing House Sahara Printing Company Identity Magazine was founded in 2005 by Rola Kamel to enhance every aspect of a woman’s life style helping our female readers to discover and improve their own identities. Published by Beezarre Publishing Ltd. Themistokli Dervi, 6 Papyros Building, 4th Floor, Flat/Office D5 – P.c 1066, Nicosia, Cyprus. The Subscription rate to Identity is 180 L.E. for one year (12 issues) by Al Ahram, Tel: 02-27703190 Contact us at: 26A Montazah St., Zamalek, Cairo-Egypt. Tel: 02-27361187 Mobile: 0122-9401071 email: sendus@identity-mag.com www.identity-mag.com

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IDENTITYAUGUST 2013

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SUMMER2013

SUN CITY MALL - CAIRO, EGYPT - Phone: +20 22689620

IDENTITY’S CONTENTS

Contents

AFTERNOON STROLL

AUGUST 2013

Identity’s Favourites 6 Check out what our team picked out for you this month! Marwa Answers Who is better to answer your love and relationships questions? 10 What is your passion? Identity Tips We bring you tips and bits on how to, well, do anything! 12 Romantic Date Ideas for the Summer 14 Make your own Refreshing Drinks 16 How to Plan a Trip as a Couple 17 Summer Flings: Make them Last 18 Summer in the City 19 What Not to Do this Summer! Piece of Writing 20 30 Signs You’re Getting Older 22 Fairy tale Gone Bad 24 Who Said Whaaat?!

Identity’s Glamour Our fashion experts bring you the latest fashion and beauty updates, news and tips. Beauty

26 Hair Treatments 27 Quick Fix Summer Damage Fashion 28 DIY Nail Polish Trends 29 30 Days of Summer Footwear 30 Stylish Guys: Pick Your Poison 32 Wear Before Summer is Over 33 From your Boyfriend’s Closet Identity’s High Fashion 34 The Cover Girl Competition: Afternoon Stroll 8

IDENTITYAUGUST 2013

SUMMER FOOTWEAR

30 STYLISH GUYS

32 WEAR BEFORE SUMMER IS OVER

Shape Up Live a happier life with our food and health tips brought to you by: Be Fit Egypt Founder and Instructor. 46 Basic of Nutrition Identity’s Reviews 48 Summer Entertainment: Hot List Identity’s Travel

50 Got Wanderlust? Identity’s Cover Story 52 Summer Essentials Identity’s Ay Kalam Sarcastic facts, Egyptian stories, jokes, and anything that will fix your mood! 60 Foo2 Ba2a!

IDENTITY’S FAVOURITES Butterfly Turban With Front Bow Tie Detail from asos.com

Easy

Beach

WORKOUT

SCHEDULES By: Aly Mazhar Founder & Instructor of Be Fit Egypt

•Rest periods and repetitions can be adjusted depending on your fitness level

Straw Boater from asos. com

Nivea Sun Spray SPF20 - 200 ml from nefsak.com

•Each circuit to be done three times with no resting between exercises only after the whole circuit is finished •Resting periods should be between 30 and 90 seconds depending on your fitness level Warm-up

Logitech Wireless Speaker Z515 from nefsak.com

Identity’s

favourites

u u u u u u u u

5 minute sand jog 20 body weight squats 20 pushups 20 lunges (10 each leg) 30 second low plank 15 burpees 30 second break Repeat 3 times

Circuit 1 Water Toys Club Island from Jumia.com

u u

Squat to jump 15 reps

u u

Switch kicks 20 reps (10 each leg)

Mountain climbers 20 reps (10 each side) High plank internal obliques 20 reps (10 each side) Circuit 2

u u u

Narrow pushups 20 reps

V-Ups 20 reps

Wide squats 20 reps Plyometric lunges 20 reps (10 each

side)

Circuit 3

Clear Cut Tote from nastygal. com 10

IDENTITYAUGUST 2013

Ray-Ban Aviator Sunglasses from asos.com

u u u u

Power jacks 20 reps V pushups 20 reps High plank low plank 20 seconds Tuck jumps 20 reps

10 yard sprints * 5 times Stretch

IDENTITY’S FAVOURITES

Lexy floating bag from ariikacomfort. com

Easy

Gym

WORKOUT

SCHEDULES By: Aly Mazhar Founder & Instructor of Be Fit Egypt

•Set up your weights before you start to minimize the time between changing exercises

Water Toys Pro Action Water Basketball Game from jumia.com

•Complete each exercise for 10-12 reps (last 3 reps should be really challenging) Cut out Bikini from topshop. com

Warm-up

Identity’s

favourites

Blue Combo Cooler Set from nefsak.com

u u u u u u u u

5 minute jog 20 body weight squats 20 pushups 20 lunges (10 each leg) 30 second low plank 15 burpees 30 second break Repeat 3 times

Circuit 1 (4 sets)

u u u u

Back squat Pushups Wide pull-ups Crunches

Circuit 2 (4 sets)

u u u u

Bench Press Military press Dips Lower back extensions

Circuit 3 (4 sets)

u u u

Faith Janay Tan Perspex Mix Flat Sandals from asos.com

DB wide squats Narrow pull-ups Triceps extensions (cable)

Circuit 4 (4 sets)

Water Toys Floating Cooler from jumia.com 12

IDENTITYAUGUST 2013

Vilebrequin Cocktail Swim Shorts from us.vilebrequin. com

u u u u u

Dead lifts Bent Over Rows Side Raise Front Raise Rear Deltoids

IDENTITY MARWA ANSWERS

DAY

WHAT IS YOUR

Passion? By: Marwa Rakha - Relationship Expert

Dear Marwa,

I’m an independent person and always have been. I never felt the obsessive need to fall in love or have a relationship. I date and I put myself out there but I just can’t seem to take it further; partly because of incompatibility and the other part is that I enjoy being single. I’m still young and feel that I should experience everything out there before committing to a steady relationship. I never dated anyone who made me feel that I would handle the “price tag” of being in a relationship. Am I being realistic about it or just too picky? Am I heading towards a path of absolute independence or harsh loneliness?

A Bachelorette Dear Bachelorette,

Relationships are overrated! Love is overrated! All those romantic novels and movies filled our heads with ideas that do not necessarily belong there. Some people have an innate need for being with someone, belonging to that someone, and starting a family with that same someone. Others have an innate need for trying the different tastes of love that life has to offer; they enjoy human beings the way you would enjoy a box of assorted chocolates. Then there are those other people who do not need to get married or to have kids; in fact, if they do they make horrible partners and parents. Those people might just enjoy dating or might 14

IDENTITYAUGUST 2013

have a true passion for the other things bachelorhood would offer. If you do not feel that you need to be in a relationship or if you do not think a relationship is worth its “price tag”, then why do you torture yourself with dating disappointments? If you do not need it do not seek it! Maybe at this stage in your life you are destined to do other things that have nothing to do with the heart! Maybe there are windows of opportunities all around you to explore and experience the richness of life! Maybe if you were born in another society – a society that has no problem with people staying single until they die – you would not feel pressured to date and to put yourself out there against your inner voice. Dear Bachelorette, what is your passion? I want you to find the answer and then pursue that passion until you are done and when you are done, discover another passion and explore it to the fullest! Please don’t introduce yourself to misery and a sense of faultiness when there is absolutely nothing wrong with you. Do not waste the precious energy of life on trying to fit in and do what other girls are doing. There is a delicious feeling of completeness that only the ones who are true to themselves get the opportunity to experience. Those who are busy trying to comply lose their souls in the process. The harshest kind of loneliness is when a person loses their inner compass and end up orbiting in someone else’s sphere. You are truly alone when you are a wife and a mother and your heart longs to be in another world doing something totally different. My advice to you is: stay true to yourself!

IDENTITY’S TIPS

DAY

Or Cooking

Karaoke

DAY

Go to a karaoke bar with your boyfriend and some friends to sing the night away. It doesn’t matter if you’re the worst at singing or if you’re a pop star. Huddle up with a view of the stage and have fun.

Comedy Show

Buy tickets to a stand-up comedy show and enjoy the night sitting beside your guy laughing and cracking up for hours straight.

Spend the night at home looking for new recipes and cooking dishes you’ve never tried before. Pick a romantic movie and get cosy on the couch while eating your cooked meal.

DAY

Motorcycle\ Convertible

Romantic DATE IDEAS FOR

Go rent out a motorcycle or a convertible car and take a long, exciting ride to a secret destination. For example take him for an hour and a half ride to the beach or to a hotel where you can enjoy a couple’s spa treatment.

THE SUMMER By: May El Kadi

Double Date

Pick one of your favourite couples and plan a double date with them.

Or Mall Date

You’re never too old for a mall date. Take your boyfriend and have breakfast at the mall. If it gets too boring and he doesn’t want to walk anymore, go check the movie selection out and pick one to watch together.

DAY

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Boat Ride

Rent out a boat and spend the night under the moonlight in the cool air breeze with no cell reception. It’s one of the most genius and romantic date ideas and it’s impossible not to get the tingles.

Fancy Restaurant

Don’t be afraid to make him pay a little more than usual and go grab dinner at a fancy restaurant, where you can relax and have a more intimate vibe than at breakfast or lunch. Not to forget that you’ll end the day on a good note.

IDENTITY’S CUISINE

DAY

MAKE YOUR OWN

REFRESHING DRINKS By: Ahmed Hassan

INVITE YOUR FRIENDS OVER AND ADD A LITTLE FLAVOUR TO YOUR SUMMER DAY BY MAKING YOUR VERY OWN DRINKS! THE USUAL SODA OR JUICE SOMETIMES JUST ISN’T ENOUGH AND SO HERE ARE A FEW EASY RECIPES FOR A VARIETY OF REFRESHING DRINKS:

Pina Colada slush:

For a tropical cocktail, blend juice and cream and then add pineapple, ice cubes one at a time. Add yogurt, process until smooth. Ingredients: 2 cups cubed fresh pineapple, 1 cup ice cubes, 1 ½ cups chilled pineapple juice, 1 cup vanilla fat-free frozen yogurt, ¼ cup cream of coconut.

Cappuccino Cooler:

Honey Limeade:

For a refreshing twist, combine lime juice, water, sugar and honey. Stir until dissolved and add the mix to a pitcher filled with ice. Ingredients: 1 cup lime juice, 2/3 cup white sugar, 5 cups of water and 2 tablespoons of honey.

Watermelon Slush:

For a sweet taste, put watermelon pieces, ice cubes and honey into a blender and blend together for a minute. Ingredients: 6 ice cubes, 2 cups cubed seeded watermelon, 1 teaspoon honey

IDENTITYAUGUST 2013

For a caffeinated boost, In a blender, combine coffee, ice cream and chocolate syrup. Blend until smooth. Pour over crushed ice and top it off with whipped cream and chocolate sprinkles. Ingredients: 1 ½ cups cold coffee, crushed ice, 1 ½ cups chocolate ice cream, ¼ cup chocolate syrup, 1 cup whipped cream.

IDENTITY’S TIPS

DAY

HOW TO PLAN

A TRIP AS A

Couple

By: May El Kadi

Plan together

Choose a location that you’re both mutually interested in. Make sure that there are things to do for both of you. Not all boys like shopping and not all girls are interested in going to stadiums. So to avoid one of you getting bored or feeling annoyed, plan the trip together.

Pack light

Over packing is what leads to stressful travelling. Even if you don’t want to be wearing the same thing everyday you’ll just have to get creative with your outfits. Mix and match to create a new outfit every day.

IDENTITYAUGUST 2013

One-on-one

If you want to have a more intimate trip with your boyfriend -no distractions and no one to keep you away from him- a one-onone trip is recommended. Traveling with your guy’s buddies will only work to keep you apart and we all know that just won’t do!

Near location

Don’t be extreme

Taking your boyfriend camping whether it’s in the desert or on the beach isn’t a good idea for your first trip together. You won’t know what to expect when it comes to the weather, the food or the facilities. And not to mention how disastrous it can be for your skin and hair.

Try finding a location with little travel time as long plane rides or having to catch more than one flight can be very stressful for a new couple. Save the 20-hour flight to Thailand for your third anniversary trip. For new couples, we recommend going somewhere with little travel time. The more flights you have to catch, the more pressure on your trip.

IDENTITY’S TIPS

SUMMER FLINGS:

Make Them Last!

DAY

By: Ahmed Hassan

THE TITLE JUST SCREAMS FOR A “GREASE” REFERENCE SO HERE IT GOES: JUST AS THE JOHN TRAVOLTA AND OLIVIA NEWTON-JOHN GREASE ROMANCE, SOME FLINGS TURN INTO LOVE STORIES WHILE IT MIGHT NOT TAKE SINGING AND DANCING TO CEMENT A RELATIONSHIP STATUS (DISAPPOINTING, I KNOW.), THERE ARE SEVERAL THINGS YOU CAN DO TO TAKE YOUR SUMMER LOVIN’ A STEP FURTHER. IF YOU FEEL THAT YOU’RE NOT READY TO BID YOUR FLING ADIEU, HERE ARE A FEW WAYS TO DEVELOP YOUR TEMPORARY ATTRACTION TO HOT DATING OR EVEN A FULL-FLEDGED RELATIONSHIP!

Be Realistic:

most flings tend to be nothing more than just that. Accepting the fact that he/she might not want anything more than a fling will greatly help you deal with the situation. Don’t weep though; your experience will leave you with beautiful memories. Cherish them!

Test Your Attraction:

Summer heat, glowing sweaty skin and a rockin’ body all contribute to animalistic attraction that you can confuse for more than just lust. Try to find if you actually enjoy more than lip-locking and have similar interests.

Date: Take the romance

to dry land and go on a date. Somewhere you both can have a conversation and enjoy each other’s company with no distractions. This will help you explore the person more, rather than explore their bodies.

Spell It Out:

Some people try to manipulate the fling into a relationship and get disappointed if the feelings are not mutual. Avoid that and be honest about wanting to see him/her again.

Meet The Friends:

Introduce him/her to your best friends and hang out together. If both parties click and feel comfortable with one another, it will greatly increase your chances of going steady.

Accept Change:

Seasons change and so will feelings. When you’re on vacation, you are more relaxed, open and high on the increased serotonin levels from the sun rays. Back to the city, these feelings will change and might affect your fling negatively. Don’t give up on it because it ‘feels’ different, try to work it out and look at your fling as a partner rather than a ‘fun toy’.

Travel

Together:

Spending a couple of hours together is nothing like spending two or three days face to face. Not only will this be a great indication of how well you mesh together, but it will also help take the relationship to the next step. If you don’t spend all the time in awkward silence or arguing about what to do, then you’re good to go! IDENTITY AUGUST 2013

IDENTITY’S TIPS

DAY

Summer

9 IN THE CITY

HAVING TO STAY IN THE CITY DURING SUMMER SUCKS, WE KNOW! BUT THAT DOESN’T MEAN YOU CAN’T STILL ENJOY THE HEAT. DON’T JUST SIT AROUND AND CRY ABOUT IT, INSTEAD, FOLLOW THESE TIPS TO HELP YOU FORGET ABOUT THE BEACH.

Do something you’ve wanted to do for a while but didn’t have time for it. You can re-decorate your room for example, maybe paint the walls and just change the setup. Change is always good.

You know that novel you’ve wanted to read for a while? Maybe it’s time to finally finish it. 22

IDENTITYAUGUST 2013

By: Sandra Rizk

No matter what happens, no matter where you are, just KEEP away from any Social Network!!! Facebook, Twitter and Instagram will only upset you and make you feel left out. Trust me, you don’t want to see your friends on the beach playing volley with their hot partners, or read a status update on how much they are enjoying their summer and stuff! Explore the places you haven’t explored yet in the city. Even if you already did, a second trip to the pyramids will still be fun! You can learn things about Egypt that you never knew before.

If you have some friends or work colleagues stuck in the city too, invite them over for a movie night. Make sure to have plenty of popcorn, drinks and snacks. When the movie is over, you could play some board games to end a perfect evening.

Have a day use somewhere in the city where you can enjoy the sun, the pool and some cold cocktails in this heat. It’s okay if all your friends are traveling and you’re stuck alone in the city, you can still enjoy a day without them just listening to music and have some quality time with yourself.

Why don’t you spend a full day of just pampering yourself? Take the day to get a massage, manicure/pedicure, facial treatments, scrubs…

to do NOT THIS SUMMER!

IDENTITY’S TIPS

WHAT

By: Sandra Rizk

DON’T go shopping!

DON’T sleep in until 2 pm!

Why sleep when you can enjoy a day on the beach with your friends or even alone. You will have plenty of time to sleep when you’re back in town.

Instead of going shopping, why don’t you release the inner artist inside of you and create your own clothing items. Add some lace fabric to your old denim shorts, or sew some studs to your plain white dress. Not only will you look good, it will also give you this proud feeling that you created something yourself.

DON’T obsess about your body!

DON’T obsess about politics!

Finally, our Ikhwan buddies are gone. So what’s there to worry about?

You missed your chance, you didn’t lose weight, and you didn’t get these six packs you’ve been dreaming about, so what?! Stop obsessing about it and just enjoy your summer. Maybe this year isn’t the year you’re supposed to meet your soul mate, right?

DON’T settle for someone!

There is something magical about the summer that seems to inspire those “summer romances.” However, I recommend people to date around rather than settling down for one person, unless you’ve been dating already before summer.

DON’T stay at a hotel!

Instead of booking a room at a hotel, rent a beach house with your friends. Staying with your friends at a house alone will create so many fun memories that you will remember forever.

DON’T go to the movies!

I do not expect anyone to spend most of their time this summer at the movies. I do not see how that is fun when you can possibly go out to do something more entertaining and worthwhile. If you really want to, you could invite some friends over and watch a movie, followed by karaoke and some fun games.

DON’T turn into a baby elephant!

There’s a lot of food – junk and otherwise – around over the summer season. Just be aware of how much you’re eating and take note if you suddenly cannot close the zip of your jeans. IDENTITY AUGUST 2013

Signs you’re getting older

IDENTITY’S PIECE OF WRITING

DAY

By: Sandra Rizk

WE ALL THINK WE’RE YOUNG, UNTIL WE READ SIGNS LIKE THESE THAT MIGHT MAKE US THINK OTHERWISE. HERE ARE SOME INDICATIONS THAT YOUR YOUTH IS FIRMLY BEHIND YOU.

2 3 4 5 24

You can no longer skate or do anything on your leap list.

You hear your favourite song in a hotel lobby or an elevator. You get out of bed at 6:00 am, not go to sleep. You don’t know what time McDonalds closes anymore. You take naps.

IDENTITYAUGUST 2013

You sleep on the couch, and wake up find yourself still on the couch.

A cheap bottle of wine is no longer “Pretty good shit”!

8 9

You spend most of your time on a computer for real work. It takes you forever to answer your phone.

PEOPLE CALL AT 10 P.M. AND ASK IF THEY WOKE YOU UP.

turn off 11theYoulights for

economic reasons, rather than sexual romantic reasons.

12 13

You look forward to a dull and boring evening. You would rather go to work than stay home sick.

The weather channel isn’t just your favourite channel; you got cable especially for it.

YOUR FRIENDS ARE GETTING “MARRIED” AND “DIVORCED” INSTEAD OF “HOOKING UP” AND “GETTING DUMPED”.

You go to the pharmacy for Vitamax and Panadol instead of condoms and pregnancy tests.

anymore.

Your neighbours don’t even know you had a party last night.

16 17 18 19

When you forget someone’s name you just call them “young man” or “young lady”. You dress according to the weather. You enjoy puzzles and crosswords more than beer pong and truth or dare.

YOU CONGRATULATE YOUR FRIEND FOR BEING PREGNANT, NOT SLAP HER AND YELL “WHAT THE HELL??!”

You actually eat breakfast food at breakfast time.

Saying “back in my day” Your fashion taste watch over and over stopped years ago. again.

20 21

You friends invite you for baby showers instead of foam parties. You keep more food than beer in the fridge.

You don’t pre-drink at home to save money

Your houseplants are alive but you can’t smoke any of them.

Go shopping for comfort clothes instead of clothes that look good.

FINDING OUT THAT YOU HAVE NO IDEA WHAT YOUNGER PEOPLE ARE TALKING ABOUT. IDENTITY AUGUST 2013

IDENTITY’S PIECE OF WRITING

FairyGONE tale

BAD By: Sandra Rizk

IDENTITYAUGUST 2013

very girl dreams of her wedding day and her prince charming ever since she, well, started talking. She starts watching fairy tales cartoons hoping that one day, she will be that princess who gets to run away with her handsome prince charming to a land far far away! She starts picturing her life when she finds him and how perfect it will be. Then one day, she suddenly forgets about her prince charming, and only focuses on her fairy tale wedding. And that’s when everything goes wrong. Love isn’t easy to find, you might be lucky enough to find your other half without looking

parents? Can you trust him? Is he good to his mother? Is he loyal? Can you communicate together? Is he responsible? Is he marrying you for your personality? Do you fight a lot? Can he be the father of your children? Can you depend on him? Is he willing to fight for you? Is he mature enough to handle a home? Is he independent? And many more questions. Not thinking it through can lead to early breakups and divorces. Now here’s my advice to all the girls out there. Do not get married because you want to leave your parents’ house. Do not get married because all your girlfriends are getting married except you. Do not get married because you want to have a house of your own. Do not get married because you want children. Do not get married because you want to jump into

“Love will eventually come and you will realize how much it was worth the entire wait.”

for him, but you might also have to wait for years until he finds you. When you fall in love before marriage, your chances to survive the marriage till the end are multiplied. You get to really know and understand the person you’re with, get to know your differences, and get to find out whether you can tolerate these differences and bare his flaws or not. Getting to know your partner before getting involved in something serious is really important to your long term relationship. Never underestimate the power of dating your partner for a long, long time.

a next level. Do not get married because you want a wedding. Do not get married because your parents want you to. Do not get married because your society thinks that you should. Do not get married because you think you’re getting older. Do not get married because your boyfriend wants to. Do not get married because you think you’re financially ready. Do not get married because he’s traveling abroad for a while and you want to go with him. Do not get married because you live far away from each other and living together will make it easier.

Lately, I’ve been getting vibes from girls around me that they all just want to get married. They literally use the words “I want to get married” more than “I want to find someone good for me”! Marriage is not about getting out of your parents’ house or getting all the attention on your wedding day, it is much more special when you want to get married because you can’t live without him anymore, and your wedding day is about sharing and celebrating your new life together.

Bottom line is, do not get married unless you are head over heels for him, and he’s crazy about you as well. He is the first thing you want to see in the morning when you wake up and the last thing at night. You want to share with him everything you do and know what’s happening in his life. You want to be there for him whenever he needs you right away. You want to have children just because he will be their father and they will be a part of him. You never get bored of being around him and you think of him as your best friend.

A strong commitment like marriage requires a lot of thinking before taking this step; is he good to you? Is he good to your family? Does your family like him? Can you deal with his

Love will eventually come and you will realize how much it was worth the entire wait. As they say, God saves the good for last. You don’t want the fairy tale to go bad, do you? IDENTITY AUGUST 2013

IDENTITY’S PIECE OF WRITING

Who said whaaat?!

By: Ahmed Hassan

gyptians love gossip. If I could just end the article right here, I would. It says it all! We do love to talk. Let me just clarify this a little; there are some who talk just for the sake of pure entertainment, others take it as serious as Judge Judy’s face and treat it as crucial information, and finally -the worst kind of gossip- the ones exchanged for a purpose of harming a person.

I’m not going to discuss whether gossip is bad or wrong or whatever. I would like to take it from a different angle. What if you were the person being talked about? Generally speaking, people don’t like it when others talk about them (unless you’re a Kardashian, then you need to be studied), yet they are more than willing to talk about people’s business and act as holy judges for those in question. That

IDENTITYAUGUST 2013

in turn takes a negative toll on the person being talked about. It makes you question everything and everyone surrounding you. It eats away at your ability to trust and open up to people. Imagine being a celebrity, talked about and judged all the time for every action, when we watch celebrities on TV whining about how they really just want some privacy, we instantly feel like saying “Bi**h please! You’re famous. Deal with it!” What we don’t consider is the state of being constantly talked about and having your personal life out there for everyone to dissect. Can you imagine going through a break up and having everyone discuss whether you deserve better or not or if it was your fault?! That being said, there are those who take it a step further. They create “public scrutiny” in their own heads! Yes. They think everyone is talking about them and what they do and start acting accordingly;

“People are just curious about how others live their lives.”

poor souls, suffering from “Faux-Celebrity syndrome”. The question here is who cares?! Probably no one and neither should you! It’s no way to live your life if every step will be measured out of fearing what people might/might not say. Your life, your actions, your mistakes and it’s no one’s business! People are just curious about how others live their lives. It gives them a way to measure up their own life to someone else’s. The invasion of social networks really gave that a boost; scrolling through our newsfeed to see who did what and the latest happenings. For the most part it’s just to be updated but then there are those profiles we only visit to confirm or refute something we overheard. Not to mention discuss summer profile pictures and who made it to the hot list and who should get a butt lift! Recent research shows that social media users tend to overestimate other people’s happiness. It’s natural since you would much rather share and post a happy story or a picture of you than a sad one.

I remember a scene in Pretty Woman where Julia Roberts says to Richard Gere “The bad stuff is easier to believe. You ever notice that?” I always found that line to be very real and very interesting. The most scandalous and sensational stories are usually the bad ones. They shock people and make them feel better about themselves and their lives. It allows them to pity those they once envied and break that differentiating barrier that they created out of jealousy. People talk. I even just sort of talked about someone through this article. See, its effect is contagious! Once we admit to that fact, many things fall into place. You won’t sweat it as much if people talk about you. After all, image is nothing but an illusion for you to control but it shouldn’t be a daily struggle either. Just try to keep the dramatic break downs private; no one wants to see those (we just want to hear about them).

IDENTITY AUGUST 2013

IDENTITY’S BEAUTY TIPS

By: May El Kadi

DAY

Hair TREATMENTS FOR… ALL TYPES OF HAIR

Eggs are considered one of the best treatments for all types of hair. The yolk is naturally moisturizing, while the white removes unwanted oils from your hair. For normal hair you should use the whole egg to condition, for oily hair only use the egg whites and for dry hair use the egg yolks. FRIZZY CURLY AND WAVY HAIR

DULL HAIR

Dairy products like sour cream and plain yogurt can help reverse the damage of styling products. Fill ½ a cup with sour cream or plain yogurt, massage it into damp hair and let it sit for 20 minutes. To rinse use warm water and then cold water and shampoo your hair like you normally would. OILY OR GREASY HAIR

One of the cheapest ways to treat oily or greasy hair is by adding cornmeal to your hair. Use 1 Tbsp. of cornmeal and pour into a salt and pepper shaker and sprinkle it into your hair until there’s nothing left over. After 10 minutes use a hairbrush to brush the cornmeal out.

THE BEST HEAT STYLING PRODUCTS WE RECOMMEND: Dove Intense Frizz Control Anti-Frizz Cream: Patented special serums contain key ingredients to moisturize, protect and repair hair. 30

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Bumble and bumble straight: Heat and humidity protection.

Frizz-Ease Thermal Protection Serum: Protective formula safeguards strands with a Thermal Shield Complex and creates a layer of protective gloss.

Keratin is a protein that is recommended for frizzy curl or wavy hair. If you naturally have frizzy hair and style your hair straight, a keratin treatment saves you 40% to 60% time to blow-dry. You can forget about your frizzy hair after the treatment. Even if you get it wet whether it’s in the shower or in the rain it won’t change. So instead of using a flat-iron every 2 days which will eventually end with the breakage of your hair you should consider a Keratin treatment.

DRY OR SUNDAMAGED HAIR

Whatever the reason is for your dehydrated and damaged hair, honey is the solution. Massage ½ a cup of honey into clean and damp hair. Let it sit for 20 minutes and then rinse it out with warm water. Treatment can be applied once a month. Redken Satinwear O2 Ultimate Blowdry Lotion: Protective heatstyling lotion helps reduce friction and breakage for a faster, easier, stressfree blow dry.

IDENTITY’S BEAUTY TIPS

Quick Fix SUMMER

DAY

DAMAGE By: Ahmed Hassan

SUMMER IS COMING TO AN END, LEAVING YOU WITH GREAT MEMORIES, A NICE TAN AND THE USUAL SEASONAL DAMAGE. FROM YOUR HAIR TO YOUR NAILS, YOUR BODY SUFFERS FROM THE NEGATIVE EFFECTS OF SUMMER HEAT AND SUN EXPOSURE. APPLY THESE QUICK FIXES TO SALVAGE YOUR BODY BEFORE EMBRACING THE NEW SEASON. DRY SKIN: Long exposure to the sun rays, salt water and heat may leave your skin in dire need of help.

u Avoid long hot showers; it will only dry your skin further. u Use a gentle shower gel with a moisturizer and pat skin dry u Moisturize while your skin is still moist to lock moisture in. BODY: Some people manage to lose weight during summer, while others pack on some extra Kgs after indulging in sweet summer cocktails and delicious nibbles.

NAILS: Cracked, dry and peeling nails can ruin any look. Save your finger and toe nails as soon as you can.

u Go for a mani/pedi combo as soon as you’re back to the city

u Soak your nails in extra virgin olive oil for 10-15 minutes daily to fortify damaged, weak or peeling nails.

u Change your colour palette and go for different shades

Go swimming for half an hour or a run on the beach if you’re still on your vacation. Once you’re back to the city join a gym or a fitness program that will get you back on track.

Drink a lot of water, cut back on all the extra calories and implement a healthy diet. JULEP Hand Model: a perfecting nail treatment.

Carols Daughter Hair Mask: A deeply nourishing hair treatment.

HAIR: dry, frizzy and unmanageable hair will leave you feeling insecure about your look. Rescue it before it affects your elevated mood.

u Make sure to hydrate your hair to revive it.

u Use the right products

for your hair type and go back to your normal routine.

Go to the hair salon, cut and colour your hair for a fresh look.

Ojon Damage L’occitane Shea Reverse™ Butter Ultra Rich Restorative Body Lotion: Shampoo: shea butter, smooths natural honey, ruffled and apricot oil to cuticles & nourish dry skin. unwinds 31 tangles. IDENTITY AUGUST 2013

IDENTITY’S BEAUTY NAIL ART

DIY

DAY Nail polish

Trends

By: May El Kadi

THE BLOODY MANICURE u Dip a fine-tip striper brush into a blood-red polish. Splash it now down onto the nail which results into a slightly edgy slightly messy effect.

RACING STRIPE Simply paint your nails in the color of your choice and after waiting for them to dry apply a simple black stripe straight down the middle that doesn’t quite reach the end of the nail.

GLITTER-DIPPED TIPS u First apply a seethrough layer on the tip of your nail. Before it dries completely apply the glitter on the wet layer. And to make sure the glitter doesn’t snag on everything finish off with another layer of topcoat.

THE MATTE-SHINY FRENCH-MANI Apply a slightly darker matte pink shade on top of a glossy one while excluding the tip. It’s a challenge but this statement-making look is certainly worth a try.

MILKWHITE POLISH A great officeappropriate nail look is the milk-white polish. Use two coats of snow-color polish and cape it off with a matte topcoat.

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THE SHADOW EFFECT A totally unboring way to wear your neutrals is to use two tones. Apply a toffee color and a darker grey CAVIAR MANICURE shade side by First apply your first coat to all 10 nails. After side to create letting them all dry apply a thick second coat. a “shadow Carefully press the beads into the polish. It will effect” as take you two to three times to fill the whole nail if one half with beads. Now repeat with all nails. Give your of the nail nails at least 10 minutes to dry then gently dab was in lower a topcoat along the edge of your nails. lighting.

A DIAGONAL POP OF COLOR All you have to do to get this look is place a piece of tape diagonally across the tip and paint them in a bright hue.

BORDERLINE Paint your nails the color of your choice. Once dry use an eyeliner brush to swipe the second color around the outside edges.

IDENTITY’S FASHION

30 DAYS OF SUMMER u

Footwear

By: May El Kadi

DAY

BEACH What better way to start the last 30 days of summer vacation than to wear these cute Zara sandals to the beach.

CYCLING You won’t find any shoes as comfortable as Toms, especially when riding a bike. So take out your bike and enjoy the last days of windy summer weather.

CONCERT Go to a concert of your choice with a couple of your friends and forget about all your worries in these edgy studded Zara boots.

BEACH PARTY Say your last goodbyes to the beach in these gorgeous Zara wedges while partying with a couple of your friends before getting back to reality.

LUNCH WITH FRIENDS Go have lunch with your friends in these metallic Zara sandals and catch up with them before you all have to get back to work and return to your busy schedules.

GYM Put away the heels and break in these neon Zara sneakers for a day at the gym. Some cardio, a little weight lifting, maybe even a dip in the Jacuzzi will prepare your body and mind for the return to reality.

RUNNING Who said you couldn’t have your cake and eat it too. Work off those tasty summer sweats and maintain that hot beach body with the Reebok Ziglite trainers.

FELUCCA u RIDE Enjoy your very last day of summer in a Felucca with your friends or family in these stripe canvas Zara slippers.

FAMILY OUTING There’s always a day of the week where the whole family gathers around the table. This time take the family out and enjoy the weather with them in these cute patterned Zara ballerinas.

BONFIRE Don’t waste your last days by the beach and start a bonfire with your friends and family in these multicolored Zara slippers.

SHOPPING FOR WORK CLOTHES A little shopping never hurt any girl...can’t say the same for their salaries! Enjoy an exciting day of shopping with your friends in these comfortable H&M wedges.

WEDDING u Summer is the season of weddings. So surely there is going to be a wedding you can attend in these gorgeous white lace Bershka ankle strap heels.

IDENTITY AUGUST 2013

IDENTITY’S FASHION

Stylish Guys:

DAY MUSCLE 15 MAN

DAY PRETTY 16 PREPPY Abercrombie & Fitch tank top

Ray-Ban polarized sunglasses

Thom Browne navy blue & gold sunglasses

H&M V neck tee

Burberry swim shorts

Michael Kors navy blue & rose gold watch

Boss black watch Dan Ward flip-flops

Get Him

Proud of his body, a show off and loves the attention. This guy is all about portraying masculinity and what he believes to be “ruggedness”. To get his attention, flirt with him not just verbally but physically too. Boost his ego and make him feel that you need him. Soon enough you will get your hands on those hard six pack abs. don’t get your hopes up, he might be just interested in a casual affair. After all, he needs to share his body with the world!

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Get Him

Ralph Lauren striped shorts

Rivieras cotton mesh slip-ons

Neat, prim and proper. This guy will attract you with his nice outfits and pretty look. He loves his “signature” look and probably looks pretty much the same most of the time. Be simple, subtle and dazzle him with a perfect smile if you want to get this guy. Hang out, flirt casually and make sure to always look your best!

PICK YOURpoison

By: Ahmed Hassan

DAY CLASSIC 17 GUY

DAY BIKER 18 DUDE Persol pitch black sunglasses

Sunspel polo t-shirt

Zara fedora

Alexander McQueen Skull t-shirt

Bvlgari white gold ring

Oliver Peoples grey shades Tissot black leather strap watch Abercrombie & Fitch navy shorts

Lacoste silver watch

Zara pastel blue loafers Pure gentleman; classy, decent and simple. This guy appreciates the finer things in life and doesnâ&#x20AC;&#x2122;t really care much about the latest trends or fads. Look for him at the finest spots and draw him in with class. A mutual friend will be ideal for introduction!

Get Him

Grenson Fred textured leather brogue boots

Bottega Veneta embossed leather belt H&M slim jeans

Get Him Adventurous, daring and free-spirited. This rare breed of classic bikers and classy business men brings a new definition to biker dudes. The usual leather, black and bike combo attract many girls. He usually rolls with the rest of his dudes, displaying their bikes with pride. Go for some jean shorts, studded leather vest and top it off with a daring attitude and you will probably get to ride with him. IDENTITY AUGUST 2013

IDENTITY’S FASHION

WEAR BEFORE DAY SUMMER IS

Over!

HERE’S THE SADDEST PART OF SUMMER, IT ENDS. SO DON’T WASTE ANY MORE TIME WEARING YOUR SIMPLE TEE, INSTEAD, ROCK THESE TRENDS THAT WILL SOON FADE AWAY BECAUSE BEFORE YOU KNOW IT, IT WILL BE WINTER AGAIN.

Cutouts

By: Sandra Rizk

Cropped tops ASOS Reclaimed Vintage Floral Crop Top

Motel Petro Aztec Crop Top

ASOS Shirt In Dip Dye With Cutout Back Topshop Embellished Tiger Crop

Love Cut Out Sun Dress

Rock ‘n’ Rose Penelope Floral Crown Head Band

ns Flower Crow

Cultgaia BOURBON CROWN Topshop Poppy Devore Kimono

Topshop Multicoloured Bow Headband Motel Monochrome Dress With Leather Look Peplum

Kimonos e Monochrom

Cultgaia Banana Leaf Printed Turband

Turbands

ASOS Penelope Floral Print Beach Kimono

Jeepers Peepers Sport Mirrored Pink Sunglasses

Clear bags Nasty gal Clear Cut Backpack

New Look Striped Monochrome Boat Shopper London Rebel Wedge with Chunky Straps in Monochrome Print 36

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Echo Sand Free Plastic Beach Bag Set

glasses n u S r o r ir M ASOS Round Sunglasses with Colour Mirror Lens

IDENTITY’S FASHION

FROM YOUR BOYFRIEND’S

Closet

By: Sandra Rizk

Yes we u know that all retailers sell “Boyfriend Jeans”, but why buy them when you can snag his jeans for free?

DAY

The trend of women wearing men’s’ watches is picking up steam again. You can steal your boyfriend’s time piece and keep the look fresh by stacking it on your wrist with girly-er pieces.

You know that vest in the back of your boyfriend’s closet that he never ever wears? Wear it!!

A blazer can be worn in a morning walk to the super market, paired with your plain tee and jeans, or at night over a tiny dress and heels. The important thing is making it look like the blazer was made for women!

Nothing screams Sexy like confidently wearing your man’s dressy button-up shirt. Add a waist belt to it to create a comfy dress, or tuck it into a pair of high waist shorts or tights along with high heels!

Fedora hats and Beanies were originally made for men, but we can’t let them enjoy this trend alone, can we? Let’s face it, what’s better to hide a bad hair day then to style your hair with your man’s big beanie?

u u

If you’re stuck at his house with only your heels, steal his loafers! If his feet are bigger than yours, stuff socks into the toes to keep your feet from sliding around.

That ratty-butsuper-soft white or black tee-shirt he always wears is the quickest and easiest item to slip into. Add some feminine jewellery and accessories to it and you’re ready to go.

Are you seeing a guy who dresses a bit fancy? You can always use his bow-ties to fancy up your cute ponytail.

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IDENTITY’S HIGH FASHION

IDENTITYAUGUST 2013

Afternoon

St roll

THE COVER GIRL COMPETITION

Photographer: Hatem Saleh Model: Rana El Hakim Fashion Stylist: Farah Elsayed Make-up Artist: Soha Khoury Hair Dresser: Rafy from Mohamed Alsagheer Beauty Salons All items from: SPRINGFIELD

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Last month, Magazine organized the third Cover Girl Competition, this time with SPRINGFIELD. The competition took place on our Facebook Page, giving girls a once in a lifetime opportunity to compete against each other to get the chance to be on our magazine cover and to have a real modeling experience with the luxury that goes with it. The winner got to shoot wearing everything from Springfield, styled by our very own fashion stylist. Along with the photo shoot experience that is featured in this issue, the winner was also offered some great gifts from our sponsors. Our fans votes got three contestants to reach the final round, and then our Judges rated each one of them in order to decide who the winner is. Hatem Saleh (Photographer), Farah Elsayed (Fashion Stylist), Soha Khoury (Makeup Artist), and Rola Kamel (Identity’s Managing Editor) rated the girls, and the one with the highest rating won; RANA EL HAKIM! Congratulations Rana!

Special Thanks To Our Sponsors For Offering The Winner:

Shopping Spree worth of LE 1500 from Springfield.

Shopping Spree worth of LE 1500 from Faces.

Shopping Spree worth of LE 1500 from L’Occitane.

Any GUESS Sunglasses from Joly Optics.

An incredible Day Use experience at Sofitel Al Guezirah.

Amazing shoes from Dumond

IDENTITY AUGUST 2013

IDENTITY’S SHAPE UP

BASICS 21 OF NUTRITION

DAY

By: Aly Mazhar- Founder & Instructor of Be Fit Egypt - Certified Sports Conditioning Trainer and Nutritionist

IN ORDER TO ACHIEVE THE MAXIMUM BENEFITS OF YOUR TRAINING PROGRAM, A PROPER NUTRITION PLAN IS A MUST. WE HAVE ALL HEARD THE FAMOUS SAYING THAT THE RESULTS ARE BASED 70% ON YOUR DIET AND 30% ON YOUR WORKOUT. TO CLARIFY, TO DIET DOES NOT MEAN STARVATION OR DEPRIVING YOURSELF OF FOOD. IT ACTUALLY MEANS THE EXACT OPPOSITE. THINK OF YOUR BODY AS A MACHINE, IN ORDER FOR IT TO FULLY FUNCTION IT NEEDS FUEL. IN THE CASE OF YOUR BODY, FOOD IS YOUR FUEL, WITHOUT IT, YOUR BODY CANNOT BURN OR PRODUCE SUFFICIENT ENERGY TO ACHIEVE YOUR GOALS. ONCE YOU STOP EATING, YOUR BODY REACTS BY ENTERING STARVATION MODE, STORING ALL THE FAT AND SLOWING DOWN YOUR METABOLISM IN FEAR OF NOT BEING GIVEN MORE FOOD. want to lose weight then a caloric deficit needs to be created so you need to consume around 2000 calories. On the other hand, if you want to gain weight you need to consume 3000 calories. Your caloric intake should be broken down into 50% carbohydrates, 30% protein and 20% fats. So if you’re eating 2000 calories, you should eat 1000 calories from carbs, 600 from protein and 400 from fats. Let’s briefly describe what those macronutrients are and the roles they play in your daily life.

We all dream about having that ripped core with a super defined six pack, guess what without proper nutrition, this will continue to be a dream. For guys, you need to have a 10% body fat to see that six pack and for girls it’s around 15%. The first stage of structuring your nutrition plan is to know your Basal Metabolic Rate, BMR, which is the amount of energy expended while at rest in a neutrally temperate environment. Obviously, this amount of caloric expenditure is highly correlated to your body composition (the more muscle you have the higher your caloric expenditure), your activity level, your age etc… For example if your BMR is 2000 calories and you burn 500 calories while training, then if you consume 2500 calories, you will maintain your body weight. If you 50

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Carbohydrates: they are the main source of energy for our bodies. They are the fuel we need to get through the day. Carbohydrates have a really bad reputation and some people think eating carbs would make them fat. Surprisingly, it is the exact opposite. Carbohydrates are tricky, you need to consume the exact amount of carbohydrates needed to produce the energy for your workouts and replenish the drained glycogen stores in the muscles post workout. However, eating a bowl of pasta before going to bed will most definitely result in weight gain, seeing as those are the kind of carbohydrates you do not want. They’re not going anywhere overnight. There are two types of carbs; simple and complex. Complex carbs like oatmeal, brown rice, brown pasta, whole wheat bread, all bran cereal, boiled potatoes and sweet potatoes are the best sources of fuel for your muscles. Most of your carbs should come from these sources, they provide a sustainable source of energy during your workouts and they replenish glycogen stores post workout. Simple carbs such as fruits, honey, raisins and anything sweet is not necessarily bad

for you but should be consumed in limited quantities and preferably throughout the first half of your day. Having fruits before bed is NOT OKAY !! Even though they are zero fat, they are still packed with sugar which increases your fat storage process during your sleep. The best time to consume simple carbs is right after you finish your workout as they spike your insulin level and therefore start the recovery process.

Now that we have gone through some basic understanding of nutrition, I will give you an example of what works best for me. I’m 92 kgs, I have around 50 kgs of muscles and 7.3 kgs of fat so a little less than 8% body fat. My BMR is 2200 calories and my workout usually ranges between 800-1200 calories. So my daily caloric intake is around 3000-3400 calories give or take.

In order to achieve that, a strict nutrition plan is required especially in the early stages. Remember you are teaching your body to do a lot of things differently. You’re getting the machine up and running in ways it may not have been exposed to before. Your body will soon be capable of doing things you never thought possible.

Preworkout meal (7:00 am) – coffee with skim milk, a banana or an apple and a protein shake or 2 yogurts Breakfast (10:00 am) – oatmeal with skim milk and honey and 5 eggs (4 whites and one whole) OR brown Panini with tuna Lunch (1:00 pm) – turkey breast, grilled chicken with rice, pasta or potatoes Snack – salmon or tuna salad or a protein shake, a fruit and a handful of nuts Dinner (7:00 pm) – cottage cheese with tomatoes and brown toast Snack (10:00 pm) – protein shake or 2 yogurts

The second component of your diet is protein. Protein is the building block of the muscles. If you want to gain more muscle, look toned, turn your fat into muscles, it cannot be done without watching closely your protein intake every single day. You roughly need 2 grams of protein per kilogram of body weight to build new muscles. So for a person who weighs 80 kgs, 160 grams of protein are needed every single day. Protein sources are chicken, fish, turkey breasts, milk, cottage cheese, yogurt, tuna, nuts, whey etc…

The final component of your diet is fats. Fats are NOT BAD ! This is a very wide misconception. Fats are actually really good for you but those are the nonsaturated or mono-saturated fats found in olive oil, avocados, nuts and so on. Obviously the other type of fat which is the saturated fat found in beef, fries, oil, desserts etc.. is really bad for you. Eating the good fats helps you lose weight in addition to many other health benefits. It encourages your body to get rid of all the fat stored underneath your skin. Finally make sure you stay hydrated by drinking between 4-6 liters of water per day. This is crucial to keep your metabolism up, to ensure maximum fat burning, to facilitate the transportation of nutrients through the blood to all cells and finally to help kick all the waste out of your system.

If you workout in the evening, all you need to do is reshuffle the pre-workout meal before your training. Having said all that, attaining the body you’ve always dreamed of depends and relies on so many factors. Like everything else in life, there’s always a price to pay, it all comes down to you. The price of success is determination, commitment, consistency and hard work. Nothing comes easy, if you want something badly you’ve got to go get it and forget all the excuses that hold you back. Set your goal, commit to it and allow nothing in the whole world to keep you from reaching it. Being fit and healthy isn’t a trend; you’re not just following your friends to the gym or club. You’re not just getting a membership in April so that you can walk on the beach in July with a six pack. I promise you it is never going to happen. It is a lifestyle, it’s a way of life, it takes much more than that. You will come to the point where you are going to realize that your body is just a byproduct. Train hard, eat well, take care of your body because it’s the only one you have and you will end up looking exactly the way you want. So the choice is yours, you can either commit, decide that you want to do it or otherwise all the time you’re spending is just a complete waste including the 10 minutes you spent reading that article. If you’re tired of starting over, you better stop giving up in the first place. IDENTITY AUGUST 2013

IDENTITY’S REVIEWS

SUMMER ENTERTAINMENT:

HOT LIST

By: Ahmed Hassan

LIKE ANY BIG CITY CAIRO OFFERS MANY THINGS TO ENJOY. FROM THE LATEST MOVIE LISTING TO THE HOTTEST PLACE TO GO, IF YOU’RE LOOKING FOR ENTERTAINMENT YOU WILL FIND IT! FOR THOSE DAYS WHERE YOU NEED TO JUST CHILL AND ENJOY SOMETHING NEW, HERE’S A LIST OF THE LATEST AND MOST TRENDING THINGS YOU SHOULD HAVE ON YOUR LAST DAYS OF SUMMER TO DO LIST. GET IT WHILE IT’S HOT!

DAY

GO WATCH A FUNNY MOVIE:

Despicable Me 2: The sequel starring Steve Carell, Kristen Wiig and Benjamin Bratt to the ever so funny despicable me have topped the box office and grossed over 200 million dollars! This time Gru, the ex-supervillain is adjusting to family life and an attempted honest living in the jam business, a secret Arctic laboratory is stolen. The Anti-Villain League decides it needs an insider’s help and recruits Gru in the investigation. Together with the eccentric AVL agent, Lucy Wilde, Gru concludes that his prime suspect is the presumed dead supervillain, El Macho, whose his teenage son is also making the moves on his eldest daughter, Margo. Seemingly blinded by his over protectiveness of his children and his growing mutual attraction to Lucy, Gru seems on the wrong track even as his minions are being quietly kidnapped en masse for some malevolent purpose. 52

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DAY

GO THRIFT SHOPPING: Le Collezioni: Fashionistas in Cairo breathe a sigh of relief for the newest addition to Katameya Downtown mall is taking us by a fashionable storm! The store offers high-end clothing items and accessories for both men and women. Versace, Armani, Bally and ICE are just some of the brands Le Collezioni offers. The buyer’s taste is exquisite and the overall shopping experience is fashionably fun. Located right next to Burberry, the two floor store is very well decorated and chic. The salesperson promises that the prices are the same as international stores and that more high-end brands will be added to their collection. Hurry up and update your wardrobe before summer is over!

DAY

GO TO A NEW PLACE:

I Love F. Café: F. TV’s café is now in Egypt! Right on the hip and trendy Katameya Downtown, the glamorous café/lounge is attracting Cairo’s fashionable crowd. The place is not really big but it’s nicely decorated and the menu items include just about everything you would need for a mid-shopping break. It might not be as over the top as it is in Abu Dhabi but hey, we can’t complain! Thank you F.TV for giving us a glamorous break from all the shopping! Now where’s my cocktail?!

DAY

Go get a bestselling book:

Inferno by Dan Brown: 8 weeks on the NY times best seller list, this riveting new thriller is brown’s highest-stakes novel to date! Brown, famous for his international blockbusters The Da Vinci Code, Angels & Demons and The Lost Symbol has fused history, art, codes and symbols to come up with masterpieces. Inferno’s story takes place in the heart of Italy where Harvard professor of symbology, Robert Langdon, is drawn into a harrowing world centered on one of history’s most enduring and mysterious literary masterpieces . . . Dante’s Inferno. Against this backdrop, Langdon battles a chilling adversary and grapples with an ingenious riddle that pulls him into a landscape of classic art, secret passageways, and futuristic science. Drawing from Dante’s dark epic poem, Langdon races to find answers and decide whom to trust…before the world is irrevocably altered.

Go get the latest album

Jay Z’s “Magna Carta... Holy Grail”: Landing at No.1 on the U.K. billboards, this is Jay Z’s first solo album to get to No.1. The much anticipated album debuted in July and quickly climbed the charts. According to Jay Z “This album is about the duality of how you navigate your way through success, failures and all of this and remain yourself.” The album is available to download for free for the first one million Samsung galaxy S III, S 4 and Galaxy Note II users through a customized app. A hip hop fan or not, it will be worth your while to listen to this well crafted album. IDENTITY AUGUST 2013

IDENTITY’S TRAVEL DESTINATIONS

DAY

GOT

27 Wanderlust?

By: Ahmed Hassan

THE WORLD IS FILLED WITH WONDERFUL PLACES TO VISIT. AFTER EVERYTHING THAT HAS WENT DOWN THE PAST YEAR IN EGYPT, WE ALL DESERVE A WELL ROUNDED VACATION. FOR EVERY LIFESTYLE, THERE ARE DESTINATIONS THAT WILL ENSURE YOUR SUMMER VACATION BE THE BEST EVER! WHETHER YOU ARE TRAVELLING WITH FRIENDS OR FAMILY, HERE’S A LIST OF THE HOTTEST DESTINATIONS THIS YEAR:

FAMILY

Playa del Carmen PLAYA DEL CARMEN, MEXICO: Located on the Mexican Caribbean, it boasts Sandy beaches, Mayan archaeological sites and child-centered theme parks, what more could your kids need?! Visit the Discovery Jungle Park and Xcaret’s for great adventures! 54

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Prague

PRAGUE, CZECH REPUBLIC : The bohemian allure of this city attracts a large crowd. The Prague Castle (Prazsky hrad) allows you to walk through a fairytale and the Charles Bridge will enchant you with the lineup of musicians, painters and vendors. For kids, the Museum Hracek (second largest toy exhibition), SeaWorld and the Prague Zoo will keep them entertained.

ROME, ITALY: It doesn’t need much explanation but Rome is one of the most cities with great history and sightseeing opportunities! History, art and modern shopping will satisfy your every need.

Rome

FRIENDS LISBON, PORTUGAL: This city is enriched with culture and history as well as a bustling night life! Sightseeing is endless since there are a lot of museums and historic locations to visit such as the Tower of Belem, gorgeous beaches and a nightlife that will keep you dancing to the early hours of dawn.

Barcelona

New York NEW YORK, UNITED STATES: The city of NY is famous for many things and there is a reason for that. The city is one of the most culturally rich places in the whole world! There is something for everyone. Go to Broadway for the best performances, shop at the vintage or high end stores and late night entertainment in the city that never sleeps.

Hurghada

HURGHADA, EGYPT: Located on the beautiful red sea, Hurghada offers more than mesmerizing beaches and corals. It also offers great nightlife scene. Visit the Sindbad water park for a fun adventure and at night head to the marina for a variety of restaurants, bars and clubs!

Rio De Janeiro RIO DE JANEIRO, BRAZIL: You canâ&#x20AC;&#x2122;t really go wrong when going to Brazil! The beautiful city gives you beautiful scenery to enjoy, rich history to learn and the chance to relax on wonderful beaches! Not to mention the extravagant and colorful carnivals of feasting, music, dance and costumed wonders. IDENTITY AUGUST 2013

IDENTITY’S COVER STORY

DAY

SUMMER

THE HEAT MAYBE TONING DOWN BUT THAT DOESN’T MEAN SUMMER IS OVER! FOR THE LAST DAYS OF SUMMER WE HAVE COMPILED A LIST OF SOME ESSENTIALS YOU SHOULD ENJOY WHILE YOU STILL CAN. LOOKING FOR THE LATEST GADGETS, PLACES OR ACTIVITIES? LEARN MORE ABOUT ALL THAT AND MORE RIGHT HERE.

Mona Siag: High end eclectic jewelry made of semiprecious stones, sterling silver and gold. All their items are rarely reproduced or are a one-of-a-kind piece. Their home decor items are made of brass or sterling silver; all handmade, hand engraved or hand embossed and finished. They also create exclusive personalized gifts for your friends and even corporate clients. Every piece of Mona Siag’s Jewelry is unique in its own way. Each one of us is unique, shouldn’t our jewelry be too? facebook.com/MonaSiag

Menna Khalil Jewelry: A jewelry line that stands out for being genuine, artistic, colorful and visionary. Menna likes to describe her jewelry as “fresh yet vintage, personal yet universal”. Menna believes that accessories make “The Perfect Look”; It is the most important statement a woman can put on. Accessories reflect a woman’s taste in life, dreams, secrets, her identity and what she stands for. If you want to have a piece of jewelry to tell, check out Menna Khalil MK Jewelry! Rock the beach those last days of summer with Menna’s Summer Collection. Check her fan page: facebook.com/MennaKhalilMk 56

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Alia Khafaga: A talented young designer who is obsessed with colours and believes they do miracles! Colour is the most important element in Alia Khafaga’s designs which are made of hand-painted glass stones. Her jewelry line is all about making statement pieces that can make any outfit stand out. Even though Alia’s passion is for necklaces she also designs earrings, bracelets and currently working on a ring collection. Alia Khafaga makes only one piece from each design so you don’t have to worry about others accessorizing like you. Visit Alia’s page at facebook.com/ AliAKhafagaJewelry

ESSENTIALS Gordo Burrito: We might hate the side-effects of eating Mexican food but we still love to eat it! Gordo Burrito, serves authentic Tex-Mex cuisine with a twist. Located on the very crowded Abu el feda street, Zamalek (Right next to Cilantro & Pottery) this place is a little piece of culinary heaven. With a variety of choices to choose from, starting with choosing a dish, a filling, sauce and any extras to add extra flavour. The food is delicious and the mix of spices makes your taste buds explode with flavour! Try the Nutella Taco and the Quesadillas too, they are to die for. Check their page at facebook. com/gordoburritoeg

L by Lamis Aboulfotouh: Is an upscale women’s haute Couture/Ready-ToWear fashion label based in Cairo. L designs detailing are hand-executed with the use of best materials to create a masterpiece dress. L’s ready to wear collection can be transformed into a garment tailored to the customer’s individual measurements. The L woman is always elegant, confident and interested in fashion. She’s also a woman with an opinion. When buying L, it is more of a fashion journey that ends with luxurious fabric and tailored perfection than a basic shopping trip. Contact Lamis at 0100-388-6611 or Lbylamisaboulfotouh@yahoo.com

Bazaarful.com: Your chance to set up your own shop and show your talent to the world without the hassle and exhaustion of an actual bazaar. Bazaarful is an online Bazaar that provides a space for young entrepreneurs, talented start-ups, creative craftsmen, NGOs and charities with a vision. Bazaarful supports the young,local talents,the creative and those who dream big. Inspire us and the world by telling your story and showcasing what you got on Bazaarful. Visit their page at facebook.com/bazaarful

X-mini KAI Capsule Speakers: The latest product by X-Mini is equipped with Bluetooth Wireless Technology enabling you to play music effortlessly. It also features a built in mic for crazy nights in singing your lungs out with friends or the more obvious choice of answering a call hands-free. It also lasts for up to 8 hours of playback, so you won’t have to recharge it often! It’s always great to have your speakers ready to break out in case of party.

Apple iOS 7: The latest update to the Apple software changes the entire design of the previous versions to a more visually appealing and “live” look. iOS 7 introduces great new features like Control Center, AirDrop for iOS, and smarter multitasking. One of the best added features is iTunes Radio which allows you to stream great radio channels for different genres of music! It comes in handy when you’re bored of your playlist. The update is compatible with iPhone 4 and up, iPad and iPad mini. IDENTITY AUGUST 2013

IDENTITY’S CAIRO’S HAPPENINGS

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Cairo’s Happenings

Celebrate Eid at the Dusit Wondering where can you go for Eid this time and want to enjoy great food, heartwarming Thai hospitality and world-class facilities? In Dusit Thani LakeView, you and the rest of the family can enjoy joy, fun, surprises and much more….With us you will experience fantastic Eid break for the whole family where you can celebrate this Eid in style. What is truly magical is the festive atmosphere prevalent that keeps the whole family entertained. Dusit Thani LakeView will celebrate the generous and familial spirit of Eid Al Fitr through tempting package that exceeds your expectations.

Eid Festivities at Kempinski Nile Hotel Kempinski Nile Hotel is introducing incredible Eid alFitr promotions for visitors and guests of Cairo’s leading luxury boutique hotel. Record numbers of guests and diners descended upon Kempinski Nile Hotel during the Holy Month of Ramadan. The Iftar and Sohour meals were hugely popular with many advance reservations were made. Kempinski Nile Hotel has had an extremely successful Ramadan season, with a remarkable number of visitors coming during the Holy Month, the hotel is expecting a similar turnout for Eid.

Joly Optics opens its first Optometrist Academy at KidZania® Cairo Joly Optics Company agreed on opening the first Optometrist Center at KidZania® Cairo to teach kids optometry and its importance. Joly Optics plans to send an ophthalmologist to Joly’s Optometrist Center at KidZania® Cairo every week to check the eyes of the kids who visit KidZania® Cairo for free. KidZania® provides kids and their parents with a safe, unique, and a very realistic educational environment that allows kids between the ages of four to fourteen to do what comes naturally to them by roleplaying and mimicking traditional adult activities. Sheraton Sharm El Sheikh has won a ZOOVER recommended 2013! Sheraton Sharm El Sheikh is one of the best received by visitors on ZOOVER according to ZOOVER database results. The recommendations are being given to the accommodations which have performed well in each destination. Zoover International is one of Europe’s largest portals of holiday reviews and give recommendations and awards based on Guests reviews. 58

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What’s On Eid At Sofitel Cairo El Gezirah! This year Sofitel Cairo El Gezirah invites you to celebrate eid and spend an unforgettable night with your family and friends in one of our luxurious rooms only USD 199 for a double room including breakfast, taxes and late check-out, while enjoying the infinity outdoor swimming pool that seems to spill into the Nile! You can also enjoy the beauty and tranquility of the scenery of Cairo while dining in one of our dining options. Feast on Moroccan specialties at La Palmeraie, one of the best restaurants for authentic tagines and a variety of shisha flavors, with Oriental live entertainment and belly dancer. Eid is always more special at Sofitel Cairo El Gezirah! Sheraton Sharm El Sheikh Celebrates the SPG TRIPLE BENEFITS Awareness Week 2013 Following the success of the 2011 SPG Awareness Week, Sheraton Sharm El Sheikh will be repeating the activity this summer building on the SPG and F&B theme. Guests will enjoy three special benefits and discounts every time will dine at one of our exquisite restaurants, from July through September 2013. Let’s celebrate the first global SPG F&B campaign... SPG TRIPLE BENEFITS!

SPICE UP YOUR SUMMER WITH COLOR! Nokia Lumia 720 and Nokia Lumia 520 smartphones, the New Additions to the Nokia Lumia range, deliver a rich selection of high end innovations on Windows Phone 8 Combining exclusive Carl Zeiss optics with Nokia’s largest f1.9 aperture, the Nokia Lumia 720 delivers sharp, clear pictures every time, day or night. Its HD-quality 1.3 megapixel wide angle lens brings Nokia’s best front facing camera performance, and is perfect for taking group portraits with friends or making video calls with Skype. With powerful hardware and Nokia digital camera lenses including Cinemagraph, Smart Shoot and Glam Me, the Nokia Lumia 720 makes it easy to capture and share stunning pictures.

Blissful Eid Al Fitr Vacation With Joyous Flair And Timeless Splendor At InterContinental Hotels Group - Port Ghalib. Experience Eid Al Fitr vacation and indulge in a fantasy atmosphere with genuine folkloric flair at Port Ghalib. Discover the haven of nature’s eternal beauty with its magnificent scenery by the sun-kissed glittering water along the stunning golden sandy beaches of the Red Sea at InterContinental The Palace Port Ghalib Resort, Crowne Plaza Sahara Sands Port Ghalib Resort, Crowne Plaza Sahara Oasis Port Ghalib Resort and Marina Lodge At Port Ghalib. We have prepared a bouquet of entertaining activities to all members of the family to guarantee spending a memorable vacation and exclusive first class exciting activities for couples.

Piece of Poland at Sheraton Miramar Sheraton Miramar Resort amazingly held a piece of Poland in Sunny El Gouna. The great Polish food festival, a unique event took place in Sheraton Miramar El Gouna. The Festival ran for a week and features a variety of sumptuous dishes from the Polish cuisine, including stuffed dumplings, cabbage rolls, sausage, hunter stew , beet soup and a huge assortment of gourmet Polish desserts lovingly prepared by Chef Sebastian Kornacki. Music and dances was the spices added to our festival atmosphere throughout the days. The hotel restaurants: Miramar Restaurant and Oriental Restaurant served these different Polish Food Buffets while La Piscina offered an amazing menu in the great candlelight atmosphere. During the festival, the hotel provided a safe and fun children’s area full of games, face painting and other fun activities to keep the kids entertained and extremely delighted while their parents can enjoy their time.

Philips teams up with Disney to revolutionize the children’ lighting category Royal Philips (NYSE: PHG, AEX: PHIA) today announced the creation of a portfolio of innovative, inspiring and playful lighting products designed to bring the Disney magic to life for kids and families through lighting. Combining Philips’ expertise in lighting with Disney’s beloved characters will harness the power of light to make children’s bedrooms a more imaginative place for them to read, play and sleep. It represents the latest achievement in Philips’ journey to transform the home lighting experience and make it digital.

Jazzercise® Egypt welcomes four new instructors on board! It’s not easy to become a Jazzercise® certified instructor, but Jazzercise® Egypt’s team welcomed four Egyptian ladies on board after they have successfully passed global screening and training programs. Noha El Bedewie, Sara Mahdy, Shahira Farid, Rasha El Shafee were picked after going through a movement screening to test their fitness level and leadership skills. They have also undergone an intensive training program for 8 weeks that included several practice sessions and a written physiology exam. All these efforts were made to prepare them for the Jazzercise® workshop held in May 2013 at Jazzercise facilities, led by the international trainer Giuseppe Sandon. IDENTITY AUGUST 2013

IDENTITY’S CAIRO’S HAPPENINGS

Bianchi Resort stands as a unique concept and real estate landmark that revives the past glory of this magical region, merging Greek elegance with Mediterranean spirit in a gem of architectural excellence. Along the smooth sandy beaches and the crystal clear azure waters of the North Coast, in the hot spot of Sidi Abdel Rahman 134Km on Alex-Matrouh road, the BIANCHI Philosophy provides guests with the ultimate sea-side retreat as a getaway that reflects the true essence of old Bianchi, combining luxurious summer days with exciting night escapes. Combining sophisticated residential designs with harmonious landscaping. Merging the old with the new to create the ultimate in comfort, style, elegance and intimacy; providing only the highest quality in accommodation, facilities, services and security. As a fullservice gated community with only 300 units the BIANCHI community is comprised of a selected few who can enjoy the new essence of the Bianchi lifestyle. It was once our vision and mission to create not only the ultimate vacation destination, with elegant designs and unique entertainment, but also to create the ultimate community, where membership is both a privilege and a pleasure. Now for the second year running, and all goals are accomplished, BIANCHI invites you over.

SI OMAR at FAIRMONT HELIOPOLIS & TOWERS

CAIRO’S LUXURY HOTEL OFFERS EXQUISITE RAMADAN EXPERIENCE TAILORED TO PAMPER & DELIGHT GUESTS Fairmont Heliopolis & Towers and Promovision joined forces this Ramadan to launch the grand opening of the vibrant Si Omar pool lounge. Residents of the area and the non-residents rushed to the luxurious venue and enjoyed an exquisite night filled with mouth-watering treats, amazing shisha and an incredible atmosphere by Fairmont’s stunning pool. 60

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Marriott Rewards Takes Off With New Airline Partner ‘Saudia’ Airlines Marriott Rewards members traveling throughout the Middle East can now earn ‘Saudia’ Airlines - Alfursan Miles for stays at more than 3,700 Marriott International hotels in 70 countries across 14 distinctive brands. Marriott Rewards® points can also be redeemed for Alfursan Miles. Kempinski Hotel Soma Bay Celebrates Summer, Ramadan and Eid with Two Tempting Offers Soma Bay 2 June 2013, Kempinski Hotel Soma Bay will celebrate summer and the generous familial spirit of Ramadan and Eid El Fitr by offering its guests two tantalizing Packages for a memorable family holiday. Be enchanted by this striking resort destination on the Egyptian shores of the Red Sea, an idyllic leisure retreat blessed with a picturesque landscape of pools, waterfalls and lagoons, flowing down to an immaculate 400m sandy beach. Inspired by the mystique and nobility of the ancient Moorish fortresses, the ultimately luxurious hotel features 325 elegantly-appointed rooms and suites, mixing contemporary décor and Eastern flair, with warm touches and attention to detail. A host of deluxe leisure arrays and inspiring culinary choices harmonize your refined stay.

IDENTITY’S COVERAGE

Delicious Iftar at Tutti Matti Maadi

Amr Abdou and Michael Mehany owners of Tutti Matti threw a delightful open buffet Iftar where guests enjoyed delicious food, Shisha and card games. Maadi’s poshest packed the contemporary venue for an unforgettable night of absolute fun and entertainment!

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IDENTITYâ&#x20AC;&#x2122;S COVERAGE

IFTAR AT SOFITEL EL GUEZIRAH Sofitel El Guezirah organized their famous annual Iftar last month, where everyone enjoyed the delicious food and their amazing outdoors Ramadan atmosphere at Le Deck.

IDENTITYAUGUST 2013

Ramadan Nights at Som3a Basha of the Cairo Marriott Hotel The Cairo Marriott Hotel & Omar El Khayyam Casino held its annual media sohour this year at Som3a Basha. Som3a Basha is the new addition to Ramadan delights at the Egyptian Nights. The area was revamped and reintroduced into a lounge experience with a Ramadan themed decoration, live entertainment, and giant LCD screens.

Eid El Fitr at the Cairo Marriott Hotel

Are you ready to enjoy the fun, the sun and the perfect weather on Eid El Fitr without leaving Cairo? The Cairo Marriott Hotel & Omar Khayyam Casino is the place for you, your friends, and family to experience Eid El Fitr the royal way. There are so many entertaining activities that the Cairo Marriott offers, whether it is a stroll in the royal gardens or relax at the garden promenade cafe and enjoy an indulging drink or meal. You can enjoy as well the pool area which is surrounded by greenery and palm trees, and has a three tired terrace area which is set in the middle of the garden. Ready to impress restaurants worth trying are the Japanese Torii with its exclusive Teppanyaki shows, Roy’s Country Kitchen famous for its gigantic

hamburgers, and Saraya Gallery set in the heart of the palace. If you’d like to have a relaxing afternoon enjoying the breeze of the garden, smoking shisha, and watching your favorite show on our gigantic screens you must try som3a Basha with its lounge area and modern décor. Why not spend an overnight in one of our comfortable rooms with balconies overlooking the Nile and our historical and beautifully landscaped gardens, Check out our exclusive Eid packages for Egyptians. IDENTITYAUGUST 2013

IDENTITY’S AY KALAM

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Foo2 Ba2a! BACK TO REALITY! By: Sandra Rizk

YOU KNOW THAT FEELING YOU GET AFTER SUMMER WHEN YOU’RE JUST SO HAPPY TO GET BACK TO REALITY? NO? ME NEITHER. IT IS JUST A CRUEL REMINDER OF WHY YOU WENT ON A VACATION IN THE FIRST PLACE. BETWEEN SITTING OUT IN THE SUN AND SLEEPING LATE AT NIGHT, LONG WEEKENDS AND HOLIDAYS DON’T LEAVE MUCH TIME TO THINK ABOUT WORK. UNFORTUNATELY, ALL GOOD THINGS MUST COME TO AN END. TO HELP EASE YOUR WAY BACK INTO NON-VACATION LIFE, WE FOUND SOME FUN SUMMER QUOTES FOR YOU TO KEEP YOU IN THE SUMMER MOOD.

IDENTITYAUGUST 2013