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OUT&ABOUT
TikTok Celebrities Spice Up Identity Magazine’s Cover with an Exciting Challenge
Recently, Identity Magazine and TikTok have joined forces to launch a new challenge and of course a filter/hashtag that garnered more than 48m users on the short-form video application, most popular around the world. The challenge revolved around making content creators and users generally feel like stars on the cover of the magazine, inspired by the dreams of many. The challenge has also carried a sense of fashion, which by the way has been giving more attention recently than ever. By digging more into this, we have found out that TikTok has been dedicating efforts to create a better platform for self-expression not only in the field of fashion but also in various fields tackling many preferences. 58 October 2020
If you have been curious as we are about what TikTok is recently doing to create an alternative entertainment hub for its users, check the below interview with their Content Operation Director For North Africa, Hany Kamel, where he takes us through TikTok’s journey to become Egypt’s most popular and visited application this year. How do you see the latest collaboration with Identity Magazine? TikTok always seeks to collaborate with more established entities in different fields and Identity Magazine has been around long to become a wellknown destination for news related to everyday
