Identity Magazine June 2013 by Identity Magazine

JUNE 2013 - 15 L.E. VOLUME 8, ISSUE 9 WWW.IDENTITY-MAG.COM

THIS CITY’S

Hit List

WHAT’S

SHAWKY MISTY & HAFEZ MOHASSEB TOYBOYS HALAWANY KAY NASSEF AMRO EL MELIGY RAZAN

HOT THIS

SUMMER

Sizzling

FASHION & BEAUTY TRENDS

KILL ME WITH WORDS...

Summer without Mus c what’s

BEST LYRICS EVER

we deliver - 16 4 60

/costacoffeeegypt

Edit or’s

IDENTITY’S EDITOR’S NOTE

NOTE

recent discovery that the mating season for the Pharaohs was summer, got me thinking; it still is!

Summer is always associated with new beginnings, weddings, loud music, partying, flings…etc., we are not that far from our ancestors, our rituals are still the same. This issue we combine summer and music, all popped up in one, to accompany you wherever you go. Our team has interviewed some rising stars in the music arena keeping you up to date with this summer’s new beats; composers and Dj’s that rock and tantalize your senses with their music. Alongside, we have compiled what’s buzzing this summer; fashion, design, bags, burgers, bistros, furniture …and much more, specially catered for our readers who are stuck in Cairo. Unfortunately we couldn’t reach confirmed beach activities at time of print. Hope you enjoy your read as much as we enjoyed its making…

Rola Kamel

On The Cover Photographer: aaleksa Cover Design: Mohamed Maher

Managing Editor Rola Kamel Editor-In-Chief Nawal Ismail Senior Editor Sandra Rizk Associate editor Ahmed Hassan Clinical Psychologist Bonnie Settlage Relationship Expert Marwa Rakha Contributing Beauty Editor Sara Sami Contributing Writers Nevine A. Abaza Photographer Hussein Shaaban Shoot Model Nour Elafandy Stylist Farah Elsayed Make up Artist Soha Khoury Hair Dresser Bilal Karml (Peter) from Mohamed Alsagheer Beauty Salons Graphic Designer Mohamed Maher Marketing and Advertising Manager Riham Yehia Marketing Coordinator Nourhan Yehia Website Company Gazayerli Group Egypt Distribution Company Sky Net Identity Magazine Distributors Ashraf Fouad & Essam Ibrahim Printing House Sahara Printing Company Identity Magazine was founded in 2005 by Rola Kamel to enhance every aspect of a woman’s life style helping our female readers to discover and improve their own identities. Published by Beezarre Publishing Ltd. Themistokli Dervi, 6 Papyros Building, 4th Floor, Flat/Office D5 – P.c 1066, Nicosia, Cyprus. The Subscription rate to Identity is 180 L.E. for one year (12 issues) by Al Ahram, Tel: 02-27703190 Contact us at: 26A Montazah St., Zamalek, Cairo-Egypt. Tel: 02-27361187 Mobile: 0122-9401071 email: sendus@identity-mag.com www.identity-mag.com

Identity Magazine

IDENTITYJUNE 2013

@identity_mag

9 Crimes by Identity

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IDENTITY’S CONTENTS

Contents

EMBRACE YOUR DREAMS EMBRACE YOUR LIFE

JUNE 2013

Identity’s Favourites 6 Check out what our team picked out for you this month! Identity Overheard We bring you interesting overheard conversations. 10 Artists’ secrets uncovered Celeb of the Month 12 Their most embarrassing pictures ever Damsel in Distress Read our monthly series of episodes written by an anonymous girl. 14 A Chance

KILL ME WITH WORDS… BEST LYRICS EVER!

Marwa Answers Who is better to answer your love and relationships questions? 16 Love triangle… Me, him, and music! Piece of Writing 50 Embrace your dreams embrace your life Cover Story The latest and hottest this summer! 52 What’s hot this summer! Identity’s Interviews Bringing you Egypt’s fresh music talents The top 4 DJs this Summer: 32 Ahmed Shawky 34 Misty & Hafez 36 Mohasseb 38 Toyboys Music Talents: 40 Halawany… The multinational composer 42 Kay Nassef... “Things I Wrote” New Single Releases: 44 Amro El Meligy and Razan

IDENTITYJUNE 2013

20 DRESSED UP IN MUSIC

Identity’s High Fashion Check out Egypt’s first High Fashion under water Shoot ever! 24 Into The Deep Identity’s Glamour Our fashion experts bring you the latest fashion and beauty updates, news and tips. Beauty 22 Summer skin and hair… Problems solved! Fashion

18 Concert Wear 20 Dressed Up in Music Identity’s Reviews

46 Kill me with words… Best lyrics ever! 48 Music Chart: Hottest tracks this summer! Identity’s Ay Kalam Sarcastic facts, Egyptian stories, jokes, and anything that will fix your mood! 60 Talents for the mindless

IDENTITY’S FAVOURITES

Creative Sampler witth Performance Effect

LTD SURVEYOR-415/ BLK Bass Guitar

No need for words. If you’re a professional Bass Guitar player, this is your baby! (EGP 5,110) www. jumia.com.eg

The newest member of the SP-sampler family breaks ground with innovative features such as Loop Capture, and Super Filter. The SP-555 is fast and powerful, but one thing has been preserved from previous SP models: fun! It’s the ultimate toolkit for DJs, producers, samplebased musicians, or performers who want to take their act to the next level. (EGP 580) www. jumia.com.eg

Secrets

TO LOOKING NATURAL & SEXY ON THE BEACH By: Ahmed Hassan

Favourites

Identity’s

Roland CUBE Street Battery Stereo

If you’re a musician who’s on the move, the new CUBE is for you. Whether you’re running to a rehearsal, lesson, street gig, or any situation that requires portability and versatility, the CUBE street is a batterypowered marvel that’s ready to travel fast. (EGP 1,951) www.e3050.com

1.Hair Colouring: Sun lightens the hair so don’t opt for a very light hair colour. For black and brown hair try caramel highlights and let the sun do the rest. 2.Skin Care: Drink a lot of water and use sun screen & moisturizer to protect your skin and keep it replenished. For a sexy glow at night use a shimmering body lotion. 3.Nails: Go for pastel colours and nail designs to give any summer look the “polish” it needs. DON’T neglect toe nails.

Roland PRELUDE-E Music Keyboard

Prelude represents Roland’s next generation of homeentertainment keyboards, featuring high quality sounds and musical styles, built-in amplification, and an affordable price. Prelude is portable, and packed with an impressive library of contemporary sounds and authentic ethnic styles. (EGP 6,795) www.e3050.com 10

IDENTITYJUNE 2013

4.Make-Up: Use earth tones and nude colours for a natural look. Water-proof products should always be part of your summer make-up bag. 5. Hair Removal: to avoid sensitive & red skin, make sure to get it done at least 24 hours prior to sun exposure. Have your own wax/shave kit ready for long vacations.

IDENTITY’S FAVOURITES

HAPPINESS... IT LIES WITHIN V-Drums V-Tour Series

Monster Beats Pro High- Performance Headphones

Everyone knows how powerful a beats headphone could be, but this one, is just out of this world! It includes a unique flip-up ear cups to allow easy monitoring of outside environment, rugged metal frame and housing to ensure durability, along with other interesting features as well. (EGP 1,300) www.egypt. souq.com

For over a decade, Roland’s revolutionary V-Drums have led the industry in expressive sound quality and incredible playability. SuperNATURAL sounds with Behaviour Modelling, along with advanced sensing technology, provide a new level of expressive sound quality and playability. If you’re a professional drummer, this is a great deal for you! (EGP 22,800) www.jumia.com.eg

Favourites

Identity’s

Pioneer SP-BS21-LR

Bookshelf Speaker When you’re looking for bookshelf speakers, the desire is always the same: to find high-quality, greatsounding speakers that don’t require a co-signer to buy. And it wouldn’t hurt if they could look spectacular sitting on your shelf as well. (EGP 851) www.e3050.com

Xtreem-S3 PRO SSD 120GB

The Team Group Xtreem S3 PRO solid state hard drive is the embodiment of Dura Write and RAISE (RAID data protection, error detection and wear-leveling of single driver). On top of that, the SATA III 6Gb/s high-speed interface allows the general consumers for the extreme experience of high performance transmission. If you’ve got a lot to store, this hard drive is perfect for you! (EGP 999) www.nefsak.com 12

IDENTITYJUNE 2013

Happiness… it seems to be the Holy Grail for everyone. We all seem to do everything and work towards making ourselves and others happy. We aspire to that By: Ahmed Hassan dream job we @MrTooFab always wanted, for the “one”, for fortune, for fame and the list goes on. It seems that in every point of our life, our happiness largely depends on whether we achieve or attain something or not. A conversation with a friend about life being beautiful, got him to respond “Dear Ahmed…You’re still young, you have a lot to experience. Life isn’t really beautiful.” I choked. I believe that there’s always a good thing out of a bad experience. Is it even possible or am I just fooling myself into believing this as a way to prevent myself from sadness and depression? Do I suffer from eternal optimism? No. Like any person, I have had my ups and downs, my share of happiness and of sadness. At some point it even felt like I was so desperate for anything to bring me the happiness I longed for, that I manifested relationships and believes; all in a state of absolute dependence on a source of happiness. As infants we are completely dependent on our parents for everything including our play time or “happy” time. As we grow older, we change that source of happiness to materialistic items, people or life goals. However, if that “source” of happiness, was really a reliable one, shouldn’t it offer everlasting happiness? Many people have seemingly perfect lives and yet remain unhappy. The answer is that they haven’t graduated their own emotions to a state of independence. They rely on finite things for their happiness. Not to mention that midst all that, they are in a state of absolute oblivion of why they’re feeling this way and keep searching for answers that already lie within. Well, I will let you in on my secret. I have stopped relying on others or things for my happiness! For my real source of happiness I count on only one person, me. You are in control of your own mood, your own happiness. Stop letting circumstances or people control it because it’s the easy way out. It may take you longer to refill your happy bar but the rewards will be stronger and more effective. Find your own, find your identity and you’ll find your happiness.

&Artists% IDENTITY OVERHEARD

SECRETS UNCOVERED By: Sandra Rizk

IT TURNS OUT THAT EVEN CELEBRITIES HAVE SECRETS TOO, SOME ARE FUN AND OTHERS ARE REALLY DARK. HAVE A LOOK AT SOME OF THE SPOOKY SKELETONS HIDING DEEP DOWN IN THEIR CLOSETS! Paris Hilton revealed in an interview that she’d spend her last five dollars on a McDonald’s Happy Meal!

A genealogist in the UK announced that Lady Gaga and Madonna are related through Canadian ancestry. Crazy fact, imagine their family dinners!

Justin Timberlake’s half eaten French toast got sold on eBay for $3000.

Beyonce has launched quite a few perfumes; the fun fact here is that she’s allergic to perfume! So do you have any clue what you’re selling us, B? 14

IDENTITYJUNE 2013

Pop star Rihanna revealed she has a secret family in Barbados including two older sisters and an older brother from her dad’s womanising past. She also has two younger brothers from her father’s marriage to her mother.

Rapper LL Cool J’s name is short for ‘Ladies Love Cool James’. Really? Classic!

Mariah Carey’s older sister Alison Carey works as a female escort. She is HIV positive, a former drug addict and has been arrested for prostitution in the past.

IDENTITY’S CELEBRITY OF THE MONTH

Celebrities MOST EMBARRASSING MOMENTS By: Sandra Rizk

Fergie

In 2005, the pop star wet her pants while performing live. “I was late, so I didn’t go to the restroom before I went on stage,” she said later. “It was horrible, but whatever, it happened.”

Christina Aguilera

The Internet had a collective OMG moment when the pop star was photographed with mysterious brown blotches on her leg. They turned out to be self-tanner streaks. Or so she claims.

Eve

Eminem

In a desperate attempt to paint Eminem as a racist, The Source founders Benzino and Dave Mays emerged with a tape that caught a 17-year old Marshall Mathers using the N-word. On one of the songs from the 1988 tape, an amateurish Eminem used hateful words at black women: “All the girls I like to bone have big butts/No they don’t, ‘cause I don’t like that nigger shit/I’m just here to make a bigger hit.” Eminem later explained that he wrote the song out of anger, having gone through a nasty break-up with his black girlfriend. He apologized and took the time to detail the entire saga on “Yellow Brick Road,” one of his best songs ever. 16

IDENTITYJUNE 2013

Ma$e once ran into Eve at a strip club years before she became famous, but he never mentioned it to anyone. Some internet jerk who stumbled upon pictures of Eve from her stripping days, however, wasn’t so nice. In 2003, just as Eve was in the middle of revamping her image as an artist and aspiring actress, unflattering pictures of her in full-on stripper outfit surfaced on the web to the amusement of many. Some of the photos showed the Ruff Ryders’ first lady in a compromising position with another female. She later denied being a lesbian, saying that the other lady had been Photo shopped onto the original picture. Well, there was nothing photo shopped about the sex tape that turned up a couple years after the stripper saga.

Beyonce

Beyonce, who is famous worldwide for a couple of good reasons (first is: 3rd sexiest female singer in the world and the second is: beautiful young voice of the century), but there is another reason for her fame. Beyonce is among those few female singers from the United States that have fallen down during their performances so many times. One can say that Beyonce is an expert in falling down and starting right after picking herself up from where she was before falling, and pretend just like nothing happened.

IDENTITY’S DAMSEL IN DISTRESS

were trying to catch the light for an outdoors photoshoot but the models were too late, and by the time they came the makeup artist decides to leave and we had to convince her to stay just a while longer so we can all get our job done, and when the models finally get into the dresses we all realized that the dresses didn’t hang well on them, and just when things couldn’t get worse one model started crying because the hairdresser ruined her look with some bizarre hairstyle, and when he tried to fix it he burned her hair, and the makeup started to melt down and stain the dress. Days like these happen, there is no predicting what can go wrong, we just have to deal with it and make the photoshoot succeed no matter what. Secretly I loved those days, I don’t love disasters or anything, but on days like these I felt useful.

The Diary Of

A DAMSEL IN DISTRESS: Episode 6

MY NAME IS RONZIE. I’M AN ORDINARY EGYPTIAN GIRL IN MY TWENTIES, BUT MY LIFE IS FAR FROM ORDINARY. I’M JUST TRYING TO BE HAPPY, BUT ALL I EVER DO IS GET INTO MORE AND MORE TROUBLE. ALL I EVER WANTED WAS TO LIVE A HAPPY NORMAL LIFE, WORK IN A DECENT JOB, AND MEET MY KNIGHT IN SHINING ARMOUR, AND WHAT I GOT WAS A REAL LIFE DRAMA MOVIE. MY LIFE IS A SERIES OF ADVENTURES THAT I WILL SHARE WITH YOU...

“a chance”

Deciding to learn photography, I attended my very first photoshoot as Moe’s assistant. The deal was that I assist him on his shoots, and he teaches me all about photography. Though I had fun I was feeling useless. It didn’t seem like Moe really needed my help in anything. The shoot was soon over, Moe was in a hurry, he rushed me back home, and we called it a day. I was confused, I didn’t learn anything for real, and I didn’t help much either. I decided to give it a few more tries, no harm in that, I suppose. I went to more photoshoots, other locations, indoors, outdoors, and even studio shoots. I loved the whole ambiance though I was still feeling somewhat useless. The models and stylist weren’t always the same, so I didn’t always have someone I know to hang out with, but I tried to keep up and make friends with all the new faces, which wasn’t always so easy, or fun. Some days felt like I’m hanging out with friends, and it was incredible, other days seemed like the minutes were refusing to pass, stuck, that’s what I was. On photoshoots its usual to face some difficulties, sometimes everything just goes wrong. Like that day we 18

During a shoot one day Moe wanted to shoot a necklace on one of the models backs. After prepping the model Moe took one look at her back and called the stylist, he didn’t like the model’s back, he found it “not sexy enough”. They got the other model and her back had pimple scars all over, “too much photoshop, it won’t do” he said. “I’ve an idea” said the stylist and she whispered something into Moe’s ear, then suddenly I found them both looking at me. “What?” I asked them, I couldn’t understand why they were looking at me, I thought I was meant to come up with an alternative idea for the shot. Moe scratched his head in the most adorable way ever, as though he was encouraging his brain to gather up thoughts and build up an idea or something. “Can you do it?” Moe asked me. “Do what? I’m not sure, maybe you can just take the shot on the second model’s back and photoshop it, I think it could work, she has a nice back. Or you could...” Moe cut me off by saying “No, I mean could you model the necklace for us?” I was surprised by the request, I never modelled before “Me?! Why don’t you just photoshop the model’s back?” The stylist jumped in “You know he hates to photoshop his shots”. Moe added “You should know that by now, I told you before I do minor fixes to my work, I like it to be as natural as possible. Come on, don’t be shy, and if you want I can make sure your face doesn’t show in the picture. What do you think?” I tried to argue my way out of it, but they were too convincing. Frankly I didn’t really mind, I was just shy and a little worried that I wouldn’t do a good job, I never really posed for a camera before, and with all those people staring at me, I felt awkward. The stylist prepped me, and everything was set. I was instructed on where and how to stand. I felt strange standing this side of the shoot. I wasn’t comfortable under the spotlight that I couldn’t even do that simple pose they asked me to do. My cheeks started to burn up, I was getting frustrated, embarrassed, and stressed from all the people telling me what to do. I guess Moe felt my frustration, and he called for a break and asked me to wait. Everyone left, it was quite, and we were all alone.

DISCLAIMER: ALL CHARACTERS IN THIS PAGE ARE FICTITIOUS CHARACTERS, BASED ON IMAGINED “WHAT IF...” SCENARIOS, BUT CAN OCCASIONALLY BE INSPIRED FROM REAL LIFE STORIES SEEN OR HEARD.

IDENTITYJUNE 2013

IDENTITY MARWA ANSWERS

LOVE TRIANGle... ME, HIM & MUSIC!

Dear Marwa,

I have been dating a DJ for 2 years now, and we are so in love. The problem is, he’s more than obsessed with music, and it’s driving him crazy! I just wish he felt that passionate about me so that I wouldn’t be that jealous. I really do enjoy his music, appreciate his talent, and always support him, but lately I’ve been feeling so neglected since music is all he talks and thinks about. Last week, I changed my Facebook profile picture to a cute picture of the both of us and added a caption saying how much I love him, while he changed his to a picture of Tiesto, his favourite DJ, and also added a caption saying he’s his favourite person alive! Shouldn’t I be his favourite person alive? I’m really trying to support him as much as I can but he keeps making it harder. I even thought about leaving him for a while in hopes that he might realize what I’m worth and that I’m also important to him, even more than his music. I am clueless Marwa, Please help! Sincerely, Sarah. Hello Sarah, Dating a man with a passion for something is an amazing experience! Just think of the sparkle in his eyes and the vivacity in his voice when he talks about music! I know that you want to come first and I understand that you get jealous of his musical icons but look at it this way; he would be totally unable to love you if that passion was stifled or killed. He is the 20

IDENTITYJUNE 2013

By: Marwa Rakha Relationship Expert

man you are in love with because of this fire within. You are not neglected! He talks about music with you! He shares his interests and findings with you! You are the first person he comes to with news or something to share! He is including you in all aspects of his life but in his own way. Do not let jealousy of “a passion” ruin your relationship. Just be happy that he is alive from within and throbbing with love on all fronts :) As for the incident that you mentioned; why do you expect him to be you? Why is he supposed to copy your actions? Your Facebook page is yours and his page is his! You chose to put a picture of the two of you and he made a different choice. It is his right as an individual to express himself in “his space” as he wishes. I know his choice made you look bad in front of your common friends but your relationship is way more solid than that! You have been together for two years and you both are happy! Just stay happy and make sure you do not give in to negative advice! Advice like leaving him till he realizes what he is missing and making him feel guilty and miserable for not being loving enough will only alienate him! He will feel that he is not man enough for you and will just back off! Please do not play those games! Love him as he is! Accept his flame and let him shine! My last word of advice to you is: Be happy! Yes! YOU! Be happy as a person and do not depend on him gratifying you in any way.

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IDENTITY’S FASHION

WHAT TO WEAR FOR

a Concert!

If you want, you can skip the outfit, and throw on a dress. Throw on a colourful pair of heels, or a pair of sultry boots to add depth to your dress.

By: Sandra Rizk

Machine Leopard Combat Boot nastygal. com

Bitter Tears Stevie Dress shopwasteland.com

Boots are a more conservative choice. These are great because they are comfortable, fashionable, and look fabulous with a pair of jeans.

Leopard print fedora hat forever21. com

Steve Madden Studded boots asos.com

Disconnected Dress shopwasteland. com Scoop Neckline Skinny Vest with Pink DIY Print chicnova.com

Floral Skeleton Print Tees with Fluid Fringe Hem chicnova.com

Rolling Stone white tee Chicnova. com

Spiked Faux Leather cuff forever21.com Zoe Oxford - Silver Hologram nastygal.com

Hologram round sunglasses shopwasteland. com

Roll Up Hem Denim Shorts with Distressed Details chicnova.com

Avoid open toe flats or sandals. Even during summer, fight the urge to wear sandals to your concert. You are likely to get stepped on with everyone crammed into the same small arena and you don’t want people stepping directly on your feet (especially if they are wearing heels).

Roaring Lion muscle Tee forever21. com

Flick Sunglasses shopwasteland. com Add the right details. A pair of statement earrings, a pair of round sunglasses, a hat, a couple of leather bracelets, layered necklaces are all great Pleated accessories that don’t overpower band straw fedora your outfit, but forever21. provide a nice com fashionable twist. Keep in line ring thisisalovesong. com 22

IDENTITYJUNE 2013

Black Cropped Tank with Roses and Guns Print chicnova.com

Pull the outfit together with a fun top. If you are wearing jeans, adding a white tee is always chic--especially when they are extra loose, have detailing or ruffles, or have an interesting cut Round shades shopwasteland.com

White tee chicnova. com

Steve Madden boots with lace asos.com

IDENTITY’S FASHION

DRESSED UP IN By: Sandra Rizk

MUSIC AND FASHION ARE TWO PARTS OF ONE COIN. AS OUTFITS EXPRESS DIFFERENT PERSONALITIES AND MOODS, IT HAS BEEN USED TO ACCENTUATE A CERTAIN THEME TO A SONG OR A FEELING. FASHION FINDS INSPIRATION THROUGH MUSIC AND MANY DESIGNERS HAVE USED CERTAIN SONGS OR PERFORMING ARTISTS AS THEIR INSPIRATION. FROM LADY GAGA TO AVRIL LAVIGNE AND EVERYONE IN BETWEEN, THEIR CHOICE OF FASHION AND MUSIC REPRESENTS WHO THEY ARE! WE HAVE COMPILED A LIST OF DIFFERENT LOOKS FOR DIFFERENT TASTES IN MUSIC. WHETHER YOU ARE MORE OF A CLASSICAL EAR, A MELLOW ACOUSTIC LOVER OR A PUNK ROCK WILD ONE; YOU WILL FIND ITEMS THAT SUIT YOUR STYLE IN MUSIC AND FASHION! ASOS Straw Roll Brim Boater River Island Coin And Feather Head Band

Red High Low Pullovers with Cold Shoulder

River Island Angel Wing Necklace

ASOS Split Round Sunglasses Tie Dye Tassle Kimono

c i t s u o c A

Pink Maxi Skirt with Pleats

ASOS HYPER Platforms Ripped Denim Shorts with Frayed Edge

Quay Silver Metal Frame Sunglasses ALDO Tatrie Cut Out Ankle Boots

IDENTITYJUNE 2013

Diamondback Suede Fringe Bag

Dreamer Tent Dress

Abstract Cutout Tee

River Island Bright Floral Garland Head Band

c i s s Cla

Class Act Necklace Burn Bright Dress versace

Gold Standard Bag

ASOS PRIOR Pointed High Heels

Spiked Collar Chiffon Shirt Dress Catalina Dress by Motel

ASOS POUT Pointed High Heels

H&M Chiffon Dress

ASOS Cat Eye Sunglasses With Bug & Flower Detail

Punk Spiked Cropped PU Tanks with Lace-up Sides ASOS Studded Cap

Skinny T-shirt with Madonna Print to Front in Black

Mesh Panel Wetlook Leggings Punk Skeleton Print Tanks with Tassel Hemline

ASOS Hanging Spike Waist Belt

Punk Rock

Arlo Denim Shorts by The Ragged Priest

ID Bracelet

ASOS ABERDEEN Leather Biker Boots

Valley Girl Studded Backpack

Donatella Versace Hiss Snake Dress

IDENTITY JUNE 2013

IDENTITY’S BEAUTY TIPS

Summer Skin & Hair Problems

Problem: SUNBURN Prevention is the first line of defense—and new SPF technology makes shielding your skin at the beach or pool easier than ever. But hey, no one (and no sunscreen) is perfect and sometimes burns happen. Solution: Ice-cold compresses can reduce the pain and cool your skin. But if you’re not able to get relief at home, see a doctor. Problem: EMBATTLED BIKINI LINE Whether you opt for a one-piece or two-piece, the area between your legs is going to get exposed— and sometimes the necessary upkeep can have not-so-fun side effects (think ingrown hairs or painful waxing). Solution: Shaving with a sharp blade every other day using a calming oatmealbased gel; help pesky ingrowns wriggle out with a salicylic acid scrub or topical antibiotic. If you prefer waxing but hate the sting, try the wince-free hair removal.

Solved! By: Sara Sami - Makeup Artist

Problem: UNEVEN SKIN TONE While increased sun exposure can cause fair-skinned faces to freckle, darker complexions are also vulnerable. Solution: Don’t sunbathe. Even a slight tan represents injury to your dermis so keeping up with your sunscreen-slathering duties is a must; a formula with SPF 30 or higher should be reapplied every couple of hours.

Problem: FRIZZY HAIR Depending on where you live, summer can mean hotter, more humid air—which can wreak havoc with defenseless, frizz-prone strands. Solution: When styling, use a ceramic blow-dryer with a diffuser for fast, smooth results and less heat damage. Finish with a product that’s specially formulated to repel moisture from the humid air (we like L’Oréal EverSleek Frizz Taming Crème Serum).

Problem: PARCHED LIPS If you thought dry lips were only a cold-weather issue, think again! Drier climates can still cause puckers to shrivel and time outdoors can lead to burning. Solution: Skip medicated menthol- or camphor-based balms. The tingle is intoxicating, but these formulas will dry lips over time. Instead, look for salves and glosses with soothing ingredients like shea butter and beeswax. SPF is also a must—especially when wearing high-shine gloss, which tends to attract more UV rays because of its reflective shimmer; Avon’s new SPF 15 formula is a smart choice. 26

IDENTITYJUNE 2013

Problem: BLEMISHES Pimples can happen yearround but extra oil, heat, and sweat make them more prolific in summer months. And, unfortunately, they’re not limited to the face. Solution: Regardless of where acne crops up, the treatment plan is the same: Use a glycolic or salicylicacid cleanser and make sure everything you apply to your skin—from makeup and facial soap to body wash and sunscreen—is oil-free so you don’t further clog pores. Problem: Heat Rash When temperatures and humidity levels rise, skin heats up and flushing can occur on any area of the body—with or without a bumpy, inflamed appearance. Problem: ECZEMA This skin condition— characterized by dry, scaly discolored skin that may or may not itch—is commonly caused by stress and heat. It tends to show up around the feet, elbows, knees, neck, and underarms. “Eczema is right up there with acne and affects millions of people,”. Solution: Avoid triggers like perfumes and detergents, which can make the irritation worse, and opt for gentle fragrance-free cleansers and moisturizers. If eczema is severe, topical or oral cortisone can help.

Solution: Apply a topical over-thecounter hydrocortisone cream for three days to bring down the inflammation. If that doesn’t help, see a dermatologist for a prescription-strength hydrocortisone or antifungal, depending on what caused the rash.

Problem: BUG BITES Mosquitoes are summer’s biggest pests— and the swelling and itching that occur after being bitten by them can range from mild to severe. Solution: Mosquitoes thrive in areas where standing water is present; they’re also attracted to body odor and high skin temperatures. Invest in a good bug repellent. If you’re too late and become the unsuspecting (and unprepared) victim of an attack, avoid the urge to itch and apply an ice pack and/or over-the-counter hydrocortisone product for quick relief. IDENTITY JUNE 2013

IDENTITYâ&#x20AC;&#x2122;S HIGH FASHION

INTO

e DE p THE

THE

UNDERWATER SHOOT Photographer: Hussein Shaaban Stylist: Farah Elsayed Model: Nour Elafandy Make up Artist: Soha Khoury Hair Dresser: Bilal Karml (Peter)from Mohamed Alsagheer Beauty Salons

IDENTITYJUNE 2013

IDENTITY JUNE 2013

IDENTITYJUNE 2013

IDENTITY JUNE 2013

IDENTITYJUNE 2013

IDENTITY JUNE 2013

IDENTITY’S INTERVIEWS

what’s

Summer

Music! without

“Life, he realize, was much like a song. In the beginning there is mystery, in the end there is confirmation, but it’s in the middle where all the emotion resides to make the whole thing worthwhile.” – NICHOLAS SPARKS

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Interviews By Sandra Rizk & Ahmed Hassan

FROM THE MOMENT WE ARE BORN TILL THE DAY WE DIE, WE ARE CONSTANTLY SURROUNDED BY MUSIC. FROM LULLABIES TO THE TOP 40 AND THE OLD CLASSICS, WHATEVER OUR TASTE IS, WE ALL HAVE ONE THING IN COMMON; OUR LOVE FOR MUSIC. SINCE SUMMER IS ALWAYS ASSOCIATED WITH HAPPY AND JOYFUL MEMORIES, MUSIC SEEMS TO BE A BIG PART OF THAT TIME OF YEAR. FOR THIS SUMMER WE HAVE ROUNDED UP THE HOTTEST MUSICAL TALENTS AND GOT TO KNOW THEM VERY PERSONALLY! GET TO KNOW THEM TOO, YOU’LL FIND PLENTY TO INSPIRE YOU! IDENTITY JUNE 2013

IDENTITY’S TOP 4 DJ’S

DJ Shawky

’S RO I CAP DJ’S TO

W -HILE THINKING OF THE TOP FOUR DJS IN TOWN, WE COULDN’T HELP BUT THINK OF AHMED SHAWKY. HE HAS BEEN PLAYING IN CAIRO’S FAVOURITE NIGHT SPOTS FOR A WHILE NOW, AND HIS CROWD KEEPS GETTING BIGGER AND BIGGER. HIS DOWNLOADABLE SETS CALLED “ENROUTE” HAVE BEEN A BIG HIT FOR THE PAST TWO YEARS. HIS INNOVATIVE DJ ROUTINES AND CREATIVE ON-STAGE ANTICS HAVE MADE HIM A FAVOURITE OF CROWDS ALL OVER CAIRO. HERE IS A CONVERSATION WE HAD WITH THE TALENTED DJ WHERE HE STARTED BY TELLING US ABOUT HIS LONG JOURNEY. Born and raised in Cairo got into the German system. After that i flew to Switzerland to get my bachelor’s degree in hotel management (Les Roches). Right now, I am very close to launching a website that my friend (Karim Reda) and I have been working on for almost a year called kash trip, it is actually a booking portal

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“I believe production is the only way to turn it from a hobby to a career.” exclusively in Egypt where you can book your hotel, excursion, flight and transportation. That’s interesting… But when did you actually come to find your passion for music and DJing? Well, we all have THE PASSION for music, But DJing... it just came

along when I was 14, maybe? I used to walk around with my first CD case labeled DJ SHAWKY 1, but I couldn’t call myself a DJ back then. The technique itself, as far as I remember, was horrible haha! But I do remember being the person in charge of music among my friends. But

with time, I started gaining more confidence, and that’s when I started asking my DJ friends about their techniques and began mixing at home until I got the hold of it. Wow, you started really young then! But when did you actually start spinning and mixing live? When I got to Switzerland, this is when I actually started learning the real technique. I took the ladder from waaaaay down. First year there I started “mixing” at a café called “CDV” where they paid me in meals. Then slowly the year after I got to mix in the school’s pub, YESSSSS, but got fired on my first night… Yeah, apparently I had to play more reggae ton. But to be honest, that didn’t stop me. After a few adjustments, I started mixing again at other cool places. But then I got back to Cairo, and it was a whole new different ladder to start with. So, yeah, too many bumps on my road! Hahaha! Good thing you didn’t give up! But Shawky, tell us more about your favourite genre… Do you usually play tracks from that genre? There are too many genres these days that are a bit difficult to identify, but since now we are about to start summer, I’m more into funky/indie/electronic/ house with of course some progressive house if the mood shoots up. The thing is people get a bit confused with what I actually mix live because of my ENroute episodes (sets) I make every month or two, the purpose is to just mute out and listen to calm melodic vocals and ends with more upbeat funk. So yeah, I use the second part of the set into live action too! Yeah, you should know we always listen to your ENroute

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sets in our office! What do you think of the clubbing scene in Cairo? How does it affect you as a DJ? I like it; it’s a fast growing one! I remember when there was only one guy running the show then there was only one club… but now you have more venues, more events, and more DJs, which leads to more opportunities! We think so too! Do you regard being a DJ as a career path or just a hobby? I believe production is the only way to turn it from a hobby to a career. I actually decided to take a course very soon, but at the moment I’m focusing more on the website we’re about to launch… KASH Trip… KASH Trip… free ad right? Hahaha yeah feel free! But let’s ask some fun questions now. If you were a cartoon character, who would you be? That’s a tough one… mmm… all cartoon characters are so active… SNOOPY? Knowing you personally, Snoopy does resemble you… Lying on the roof, gazing at the sky, so you Shawky! What’s the most embarrassing thing you’ve done? 5 years ago – talent show – Switzerland – we were four guys… dancing to Lady Marmalade… I was Christina Aguilera, next question please. Ouch! We have to see that… pictures? No kidding! What’s the most played song on your music library? Yuri Kane - Right Back (Pasha Grabko Remix)&Within and Without by Washed Out. What do you think of “el 5abt” trend? Same as what’s going on in the country, depressing. IDENTITY JUNE 2013

DJ Misty&Hafez ’S RO I CAP DJ’S TO

N CORPORATING A WIDE RANGE OF MUSICAL STYLES FROM UPLIFTING TECH HOUSE, TO DISCO OR EVEN REGGAE, MISTY & HAFEZ LOVE TO SURPRISE AN AUDIENCE WITH A FORGOTTEN GEM, AN UNKNOWN BANGER, OR A FRESH TAKE ON A WELLKNOWN HIT. THOSE YOUNG TALENTS HAVE BEEN SPOTTED A LOT LATELY SPINNING IN THE BEST PARTIES IN TOWN. THEY HAVE BECOME ONE OF CAIRO’S FAVOURITE DJS IN NO TIME, AND AT SUCH A YOUNG AGE, SO WE HAD TO KNOW MORE ABOUT THEIR JOURNEY TO FAME.

together? And did you face any hardships starting? Hafez: I started DJing around 5 years ago. I was always into house music and this one time a very good friend of mine bought a DJ set and since then I decided that I was going to start learning how to mix. Misty on the other hand has been in the scene for quite a long time (around 12 years ago) and one day we just met at this high school party and from there we started having studio sessions together and that’s when we decided to form a duo. The hardship we faced was probably finding the right balance between what we want to play and what the crowd would like to listen to.

Misty: We’re still students both at AUC. I’m a Political Science major while Hafez studies Economics. I like to spend my time at home watching movies and shows and Hafez is the social butterfly that we all know him to be. Between University and gigs we probably just stay hour after hour working in the studio on our tracks with our labels.

Speaking of what the crowd would like to listen to. What is your favourite genre? Do you usually play tracks from that genre? Misty: we play whatever sounds good to us. We’re not confined to one genre of music. If we hear a reggae or disco track that we like we’ll just stick some drums to it and play it live. But mainly, our music is based around uplifting tech house. Hafez: Usually my music is more percussive and upbeat than

Impressing! When did you both decide to become DJs and work 38

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z: Leo : Hafe r n ig S r e Sta Canc Misty: : yes (gives z ope ? Hafe Single r) / Misty: n :21 e / Misty numb ez: 21 f a H : Age Misty’s. I’m the type of person that loves crazy patterned drums since I grew up listening to ‘Ibiza’ island type of house while Misty is more on the synthetic, melodic 80’s disco feel. What is good about this though is that we combine both together in our sets and we come out with a perfect blend of both. Yeah, and that’s what makes you guys unique! What do you think of the “clubbing” scene in Cairo and how does it affect you as a DJ? Misty: The clubbing scene in Cairo is an odd one when you compare it to other places. The problem here is that the scene is small so you end up playing to the same people just in different venues and clothes. I do honestly think though, that this is good in a sense because it challenges DJ’s here to have to deliver something different to the crowd every time and I think this is a quality that good Egyptian DJ’s have that many international acts don’t possess.

“We play whatever sounds good to us. We’re not confined to one genre of music. If we hear a reggae or disco track that we like we’ll just stick some drums to it and play it live.”

Hmm… that’s good to know! Now let’s have some fun. If you were a cartoon character, who would you be? Hafez: Mutley from Wacky Races. Misty: Peter Griffin from Family guy. And what is the most embarrassing thing that you’ve done? Misty: Probably at one of the parties where we were DJing. We were both having a lot of fun so we left the decks and started dancing with our friends and left the song playing and I guess we both expected each other to be responsible enough to go back up but obviously that didn’t happen so the music stopped and there was an awkward minute of silence at the party. Hahaha! Way to go boys! Now tell us, what can’t you leave home without? Hafez: Boxers maybe? I think Misty would have to take anything to do with Star Wars with him…

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’S RO I CAP DJ’S TO

Mohasseb

-HERE ARE MANY WAYS FOR A TRUE LOVER OF MUSIC TO SHARE THEIR PASSION. IT DOES NOT HAVE TO BE WITH AN INSTRUMENT OR EVEN A VOICE. ANOTHER DJ WHO HAS MADE QUIET A NAME FOR HIMSELF AND HAS A WELL ROUNDED CROWD THAT FOLLOW HIM EVERYWHERE, IT’S DJ MOHASSEB! WE GOT TO CHAT WITH HIM AND GET TO KNOW HIM PERSONALLY. WE GOT TO LEARN MORE ABOUT WHAT HE DOES, WHAT HE HOPES TO BECOME AND WHAT CLOTHING ITEM IS A MUSTHAVE FOR HIM! HE STARTED BY TELLING US HOW HE MADE IT TO THIS DAY… I started by listening to music when I was 12, mostly trance (My Favourite Genre). As I started to get more into music, I made my own sets to try it out with friends and at house parties. I received good reviews from people who 40

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listened to my sets and my friends asked me to try out DJing at different places. The first real DJ experience was at Amici North Coast then I started playing at Cairo Jazz Club and it all started from there.

That’s a good start. Where else do you play at now? I’m very loyal to Cairo Jazz Club and that’s where I always DJ. The crowd there really enjoys and understands music. I did play at the opening of Level though.

Speaking of Level, we heard you’re the one who designed the place, is that true? Yeah, it is. Besides being a DJ, I’m also an architect and a sales manager in Sodic. So yeah, it was a pleasure designing Level. Wow you must be busy like all the time. And what do you think of the clubbing scene in Cairo? It’s taking over the country! There are several parties on a weekly basis and people seem to be more into music than before. Now DJs are having a certain crowd or fans. Even the number of DJ’s increased (Software made it easier to mix songs; which I’m totally against) but very few of them actually have an “Identity”, helwa di? Identity? Haha yes helwa! Are there many Ups and Downs to being a DJ? For me, I didn’t face a lot of negative experiences at first. In general, people don’t really understand the process behind being a DJ but that is starting to change now. Now fans follow the DJ since they admire his music and they are what keep him going. The key is to keep on improving and delivering better sets. That’s a great advice. So were you ever in a situation where the crowd was a little hard to please? Yes. Egyptians in general enjoy listening to music they are familiar with and know the lyrics to. If I feel like the crowd is slowing down, I play a classic with my own mix to capture the attention

Sign: Libra s Single? Ye 9 Age: 2

“In general, people don’t really understand the process behind being a DJ but that is starting to change now.”

of the crowd and get them back on their feet. Which part of being a DJ really makes you happy? I always feel really happy playing at Jazz every time. Also when people recognize your work; I feel like I really got to them and it feels great! But if you had the chance to play at other venues, would you? As I mentioned before, I’m very loyal to Cairo Jazz Club since they take care of me and everything I do; my marketing, parties and everything, plus they really appreciate good music which is something I respect. Do you think DJing could become a career? I mean can you make a living out of it? If the DJ produces music then yes, he can take it as a career. And yes, money wise it is very possible to live on just being a DJ. Especially if you are one of the top DJ’s in Cairo. I’m actually about to start taking production courses and take the next step! For anyone starting up, what advice would you give them? For anyone starting up, they should really learn how being a DJ works and learn how to mix on actual mixers not just on software, so you can really understand the craft. Try out their sets at home first and then when they are on solid ground, they can perform at a venue. Feedbacks are always important to listen to, whether negative or positive. IDENTITY JUNE 2013

C -AN YOU IMAGINE CAIRO WITHOUT TOYBOYS? CAN YOU IMAGINE PASSING A MONTH WITHOUT DANCING TO THEIR TUNES? WE SURE CAN’T! THESE TALENTED YOUNG FELLOWS, DIYA NO’MAN AND YOUSSEF SAMi, INSTANTLY ESTABLISHED A NAME FOR THEMSELVES IN THE ALMOST IMPREGNABLE FOREST OF DJS ON THE SCENE AS WE KNOW IT TODAY. TOYBOYS ARE ONE OF EGYPT’S MOST IN-DEMAND DJS, PLAYING DIFFERENT CLUBS AROUND THE COUNTRY EVERY WEEKEND WITH THEIR OWN DEFINITIVE STYLE.

First, let’s start by telling us more about you and what you do aside from being a DJ… Diya: Well I’ve always been into music since I was very young, but I am actually a fresh Engineering Graduate from Cairo University. Yeah, not a lot of people know that. And Youssef is an SIS engineer as well at Schlumberger. And we both 42

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’S RO I CAP DJ’S TO work part time at ByGanz. So yeah, our life is pretty much busy most of the time. Yeah we can see that! It took us some time to get hold of you guys for this interview! So tell us what you think of the “clubbing” scene in Cairo? Youssef: Clubs have started to be more interesting than before. FINALLLY people are getting another perspective on “HOW TO MOVE” MORE PARTIES! A lot of great parties have been thrown lately and a lot of fresh new talented DJs keep on rising to the scene. We think the “clubbing” scene is getting better and more fun by the minute, which gives people more options for a good night out with friends. :) We are sure that after a while, you must have developed a sense of when the audience is responding positively or negatively. How do you handle the negative response? Diya: Yeah but we always make sure to try to interact with the audience to keep up with their mood, and as soon as we witness a negative response, we instantly go down to their mood and NEVER fail to bring it up again. As much as we enjoy playing the music we like, it’s way more important to play the music the crowd wants!

s Tauru Diya: : n ig Star S ssef: Pisces You Yes Both: ? le ef:26 g Sin Youss / 5 2 iya : Age: D So what was your proudest moment so far as DJs? Toyboys: Each time we play the music we love, is a proud moment for us. And because it is totally different from what we hear in the scene, the audience loves it. So we are thankful to have reached where we are today.

know what might happen with the situation we are in, so try to find another career you enjoy to stay on the safe side. That’s a wise advice… Tell us about the most embarrassing thing that you’ve done? Diya: Hahaha I was once at this house party, and we were dancing and I grabbed this

embarrassing indeed! Omg guys, that’s hilarious! Hahaha! What’s the most played song on Toyboys’ music library? Bad 821 – Toyboys (Original Mix) And if you were president, what is the first thing you would change? Toyboys: Remove Tax. from alcohol.

“We think the clubbing scene is getting better and more fun by the minute, which gives people more options for a good night out with friends.” Good for you boys! Do you regard being a DJ as a career path or just a hobby? Youssef: I believe you should take it as a hobby; you need to have another job on the side. Especially in Egypt, you never

girl’s butt, who turned out to be married. Let’s not get into more details! Lol Youssef: I was once casually having sex in a club (abroad), you know, the usual, haha and got busted! That WAS

What do you think of “el 5abt” trend? Don’t you like it! *wink* HAHAHA Where would you really like to DJ? IBIZA,Ushuaia. IDENTITY JUNE 2013

IDENTITY’S MUSICAL TALENT

HALAWANY

The Multi-National Composer A GREAT SOUNDTRACK HAS THE ABILITY TO RAISE THE MUNDANE TO MEMORABLE AND THE WONDERFUL TO EPIC. IT’S HARD TO FORGET SUPER MARIO BROS OR FINAL FANTASY’S CATCHY TUNES EVEN AFTER ALL THESE YEARS. AND YOU CAN TAKE MY WORD FOR IT, IN 15 YEARS FROM NOW; WE WILL STILL REMEMBER HALAWANY’S BRILLIANT SOUNDTRACKS! HERE AT IDENTITY, WE HAVE A GREAT FEELING THAT THIS TALENTED YOUNG MAN WILL BECOME A LEGEND ONE DAY! FROM WORKING ON COMMERCIALS AND MOVIES TO COMPOSING HIS OWN TRACKS, MOUSTAFA HALAWANY IS A TALENT TO BE RECKONED WITH. FOR MOUSTAFA, FINDING HIS OWN IDENTITY AND STYLE IN MUSIC WAS A CHALLENGE HE LOVED POWERING THROUGH. NOW HE IS RECOGNIZED INTERNATIONALLY FOR HIS GREAT TALENT AND THE WORK THAT HE HAS DELIVERED. HALAWANY INVITED US TO HIS AMAZING STUDIO TO HAVE A LITTLE CHIT-CHAT.

-hen I was five, I started taking piano lessons, that’s when my parents realized my talent. I then started taking classic lessons; however, I didn’t stick to the rules at all to the extent that my teacher left me and told my parents that there is no hope in teaching me. I never really believed I should follow a note; instead, I always wanted to come up with new tunes. I started taking lessons with a Russian teacher who was also my idol since she could play almost any piece. She was the one who really noticed that I have this talent. She told me “Maybe one day you can become a composer” and bam! Here I am. We gotta thank this Russian teacher then! But how did you come to develop your composition style? I started discovering various genres and left classical music for a while. I kept exploring music sheets in different stores abroad and experimenting which eventually helped me create my own musical “Identity”. The clash of all different genres helped me

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that she called while we are talking about my college years, isn’t it? It kind of is haha! But why didn’t you consider studying music at the conservatoire or other music schools? I thought about it but of course the influence of the Egyptian culture kicked in. My parents told me to study something and keep practicing my talents on the side, as a hobby. I really didn’t regret my decision to study at a nonmusical college. It developed my personality and gave me necessary skills that benefit me in many ways today.

become versatile and able to work on different projects. And was that the plan from the start? My original plan was to study dentistry. I even took the test to apply and everything but ended up not going. I went to a French university here in Cairo. I started playing with bands and was a TV presenter all during exams and school. People kept telling me to focus on school and get perfect grades but my idea was to get an average grade yet develop my talent and skills. Actually the dean just called me and she mentioned how I was right doing what I did all along and not give up on my dream and talent. Actually we haven’t talked in years, it’s weird

That’s great! We know that “3agamista” was your first movie soundtrack, how did you land such an opportunity? I didn’t continue with the band I played with at college and started playing various pieces on my own. I bought a high end piano back then that allowed me to compose. This piano was the reason I got the movie. I composed various tracks and eventually my friend Sherif Ramzy, who’s also an actor, asked me to compose music for his website, which was a big deal early 2000s. He really liked my style and composition and advised me to work on movies. He set up a meeting with the movie director who kept skimming through my pieces without interest at first – which was discouraging for me- and finally he listened

to a track he really liked and I got the job. After that I started working on commercials for big corporate companies and finally TV programs. The song “Qatari habibi” that was played on Bassem Youssef’s show was a big hit! What do you think makes a song catchy? Some people don’t know that I work with Bassem Youssef on his show (El Bernameg) in general. I compose all of the show’s music for him. I think that “Qatari” was such a success because of the show itself and the production. The show, the choir and Bassem conducting in a maestro suit along with the music is what really made it pop! Speaking of El Bernameg TV show… Tell us about your experience working with Bassem Youssef... Aside from his charisma and talent, Bassem Youssef is a star. The show’s success as it seems depends highly on him. However, he always makes sure to mention everyone who worked with him. Whether on interviews or even when asked casually he would give everyone irgo the credit they deserve Star Sign: V tionship la for the work they do. re gle? In a in S in your He is not just one of vourite item r and Fa the 100 most influential rtswea closet: Spo people because of sweats TIME magazine; He is usic you Favourite m because of his respect : The one I composed to others. for Moez composed Massoud Yeah we think so too. Tell us Halawany, what or who inspires you as The Dark Knight, Gladiator while composing? and Inception. Zimmer’s work is If you see me in the process of phenomenal and unexpected making music, you might consider and that’s why I really enjoy his me a freak! I have to be isolated music. and keep moving back and forth and maybe sleep on the couch Would you ever consider making and then jump back up till the music for theatre? inspiration really kicks in. I even Actually, I have been getting tweeted recently: “#Music, where many offers recently. I guess the do you come from?” trend is really taking over! I would love to work on a musical whether We know that Michael Jackson is theatre or even a movie but it one of your idols, but who is the is still not an entirely understood music composer you look up to? concept here in Egypt. It also Omar Khairat, for what he requires high quality production, achieved in Egypt so far. He made direction and acting and there a name for himself and has many aren’t people who are specialized fans who appreciate his music. in such a category. Hans Zimmer, an international composer who worked on many Do you think composers’ talents big Hollywood movies such are understood and appreciated

www.halawanymusic.com in our country? It’s not easy in general to penetrate the media industry. No matter what your talent is, the big stars take most of the spot light. Composers are very few and so getting noticed in the field will be even harder. Working on your skill and in various venues to get the exposure needed is the best way, till the right person spots you. That’s a good advice for any aspiring composer. So what do you hope to achieve in the next 10 years? Ten years??! My plan is a lot shorter than that! Let’s say in two or three years, I would really like to produce a CD full of my own tracks. I have an idea for a concert but I want it to be cutting edge and of a very high production. I would also like to receive several awards in recognition of my work. IDENTITY JUNE 2013

KAY NASSEF “THINGS I WRoTE” KAY NASSEF IS A MULTI-TALENTED YOUNG MAN WHOSE LIFE IS FAR FROM ORDINARY. HE LEFT BEHIND THE CORPORATE LIFE TO CHASE A NEW LIFE, A DREAM HE ALWAYS ASPIRED TO. SINCE HIS JOURNEY, HE HAS RECEIVED A 3RD PLACE BILLBOARD AWARD, 2ND PLACE IN ATB INTERNATIONAL REMIX COMPETITION AND HE WAS ONE OF THE THREE EGYPTIANS CHOSEN TO PARTICIPATE IN THE REDBULL MUSIC ACADEMY BASE CAMP IN BEIRUT. NOT ONLY DOES HE MAKE MUSIC FOR HIMSELF BUT HE ALSO WORKS ON TV COMMERCIALS AND DOCUMENTARIES.

ell us more about who you are and what you do… My name is Khaled Nassef, I’m a musician, I like my steak medium, I love nature & outdoor spaces, boots, scarves & visors.

I love boots and scarves too! And how did you come to find your talent and love for music? I’ve always been into music when I was young, I used to take piano lessons and I listened to all genres. I used to do mix tapes for my friends and eventually started mixing very early in the days using just two Discmans. My friends bought me my first mixer for my 17th birthday so I started mixing at home and at small parties. But this never satisfied me. I wanted to express myself through my own productions and not just by playing tracks of other artists, that’s when I decided to go further. Many people say they always felt like they are “made” for something, is this how you feel? That’s for sure; music defines me. What do you think of the music industry in Egypt in general? I wouldn’t call it industry if you’re referring to the underground scene. But its definitely growing now and many of them are very talented actually. They just lack persistence, I can’t blame them much because the culture here affects growing artists greatly let alone the very limited portion of society that appreciate home grown music. Speaking of the underground scene, was it a challenge for you to start as a young singer? I actually started my music career abroad, I’m not sure if I would have taken that step if I lived here.

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Freedom & the opportunities abroad definitely helped shift my life towards an artistic direction. What advice would you give young beginners who want a career in the music industry? I hope they are brave enough to face the challenge because it’s a tough one! They have to let go of all limitations and barriers and go wild, be different. Nothing is ever wrong with that. They need to know that they should live their life the way they want to live it, no matter how far away it is from the normal. If not they will end up regretting it when they are older. Living in an Egyptian culture, did your parents try to push you away from the music industry? Like to ask you to just take it as a hobby and find a “real” job? Yes, I don’t blame them though because it’s in our culture to be in a safe zone rather than experience anything new so I’d blame our culture. I couldn’t agree more! What about facing any personal challenges? Yes when I decided to quit the corporate life and let go of all the luxuries and went totally against the typical flow to chase my dream. That is very inspirational! I always love how people chase their dreams instead of settling. But you know, sometimes people’s feedback can be a little bit harsh, how do you deal with the feedback you get from people whether positive or negative? If it’s positive I really do appreciate it and show respect, people don’t usually do that for some annoying reason. And I honestly don’t do well when it’s negative because it’s usually never constructive. At the end of the day it’s a matter of taste and opinion. What do you think sets you apart from any other singer or song writer? I’m not just a singer/song writer; I also produce

Cartoon Character: You know Bakkar? Star sign: Taurus Single: Yes, and please tell me that this is still part of the interview! haha. Favourite song that you keep listening to lately: “Roscoe” by Midlake (Beyond The Wizard’s Sleeve Remix) “Four Three” by All India Radio Idol: Schiller

“I wanted to express myself through my own productions and not just by playing tracks of other artists, that’s when I decided to go further.” www.facebook.com/KayNassef www.kaynassef.com

my own tracks. I think that’s what defines me the most; I have a combination of things that as an artist allows me to stand out in the electronic music scene. So you produce music too, tell us more about that! Well I started my career by singing, I’ve worked with a few bands here and abroad but since I didn’t really play an instrument I couldn’t implement my taste in music. That’s when I decided to learn music production to make tracks entirely based on my own taste. Do you define yourself with one talent? You know such as “singer/song writer/ composer”? When working alone in the studio I’m all of them! When working with female vocalists for example I’m just a producer or a song writer depending on the case.

What are your aspirations from this point forward? I would like to increase my fan base and have more people listen to my type of music. I wish people here would be more open to that sort of music and appreciate it. What’s your proudest moment so far? Listening to my first original release titled “Things I Wrote”, on the radio for the first time and getting texts from my friends without me knowing its on air was definitely a proud moment. I bet it was! Did anything embarrassing ever happen to you as you performed? My first performance was by the pyramids in a huge international event called The Great Convergence; it was a total surprise we weren’t prepared and the equipment wasn’t set up properly for singers, I couldn’t hear myself… just imagine! IDENTITY JUNE 2013

IDENTITY’S NEW SINGLE RELEASE

AMRo & RAZAN Breaking me down

ABOUT A YEAR AGO, WE INTERVIEWED THE TALENTED AMRO EL MELIGY AND TALKED ABOUT HIS FIRST SINGLE. TODAY, WE COULDN’T BE MORE PROUD OF HIM AND HIS SUCCESS THAT LED HIM TO RELEASE HIS 3RD SINGLE THIS SUMMER! NO WAIT, YES WE COULD BE MORE PROUD OF HIM, HE’S SINGING WITH THE AMAZING RAZAN! HERE AT IDENTITY, WE ARE VERY EXCITED ABOUT THE RELEASE OF THEIR NEW DUBSTEP SONG “BREAKING ME DOWN” THAT’S COMING OUT THIS MAY, SO WE HAD TO MEET WITH THE YOUNG DUO AND HAVE A LITTLE CONVERSATION WITH THEM. How are you guys? Are you excited about your new duet? Razan: I am very happy to be part of this new project. In fact I have always loved trying new things for a change and this English song seemed just the perfect thing to do. I can’t wait for the clip to come out, I am positive about it and hoping that everyone loves it. Amro: Yeah I’m extremely excited too and looking forward for everyone’s reaction when they see the video and can’t wait to hear it at clubs and watch people dance to it! We are excited for the release as well guys! Let us start off by telling us what you have been up to lately… Razan: Well I’m still shooting my scenes in the upcoming Ramadan series “Hekayet Hayah” with the beautiful Ghada Abdel Razek. I love the character I’m playing; it’s completely different than any other role I’ve ever played. I am also preparing for a new kids song which will be shot in Turkey 48

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FUN Q&A RAZAN: If you were a cartoon character who would you be?

hmm... it has to be Smurfette from the Smurfs . What would you regard as a perfect day?

A day at the beach with my friends is more than perfect! What’s your star sign?

I’m a Leo woman. I’m always on fire and I never give up! What clothing item you are obsessed about/ always enjoy buying?

I’ll have to say: SHOES, a lot of them! You would never leave home without…

We wish you all the best, both of you. But how did you come to know one another? Razan: Amro reached out to me and proposed collaboration. I admired his persistence and determination. I’ve always wanted to do an English song and it was just the perfect time for it.

My purse of course and my phone. and released in the near future, In addition to working on a new single and reading a lot of scripts hoping to find what suits me the most. That’s great! What about you Amro? I’ve just finished shooting my new

3rd single with Razan, and now I’m back at studios working on the remaining tracks on my album, and hopefully would get it ready by the end of this year.

So it was Amro’s idea to collaborate on a duet? Amro: Yeah, Razan was the first and actually the only one who came across my mind for this duet, she kept coming across my mind with lots of different ideas, I think the best thing about Razan is that she is flexible with all kind of ideas and she clicks with any level of fun and madness. After all this is why everyone loves her. Amro, you mentioned this was a Dubstep song. Why did you choose this genre? Amro: Well I’m the first electronic singer

FUN Q&A AMRO:

If you were a cartoon character who would you be?

Aladdin!! he’s been my childhood hero ever since I can remember. What would you regard as a perfect day?

A sunny day lying on the beach with my 2 best friends “Dina and Mostafa” and lots and lots of music and madness. What’s your star sign?

Aries!! I’m a fighter and I take no for and answer :)

What clothing item you are obsessed about/always enjoy buying?

I’m obsessed with shorts, once I had an interview at a national channel and they refused to let me in because of my shorts lol, had to go all the way back home change and go back. You would never leave home without…

Ipoddd!!!!!

here in Egypt so, I mainly sing house, so since dub step is the new best thing I wanted to give it a try and be the first to have my original dub step song. Where did the inspiration behind the lyrics and music come from? Amro: All lyrics to all my songs are actually things I’ve experienced;

my music is just bits and pieces of my life. And can you both relate to the story of the lyrics? Razan: I guess whoever listens to the song will relate to it somehow. Amro: Exactly! Each one of us has been broken or hurt at least once in their life, right? What are your favorite genres in general? Do you have a favorite song lately? Amro: I love all kinds of music except Metal! Recently I’ve been listening to ‘”Kelly Sweet - Ashes of my paradise” it’s on my repeat at the moment. Razan: I witnessed the early beginning of Dub Step back in the United Kingdom and loved it ever since, I’m also a fan of RNB. But my all-time favorite song has to be “FAME”; this song never dies. I also like “Girl on Fire” by Alicia Keys & “Diamonds” by Rihanna. Both of these songs have the Girl Power factor which I like. Tell us what’s the vision behind the “Breaking me down” video? Razan: Breaking Me Down is a classy energetic alive dancing hit. The whole clip revolves around the love stories people go through and how they deal with their loved ones; one moment they are deeply in love, the other moment they want to kill each other. It’s always great to follow your dreams and aspire for more. What advice would you give for others who are starting up? Razan: What matters the most is to never stop trying and to never give up. People might fall and fail and this should only make them stronger and more determined. Believe in yourself and your dreams, work hard, do your best and you’ll, sooner or later, reach your goal :) Amro: Never give up on your dreams, never say never, and always take risks; you never know where they’re going to take you until you take them. IDENTITY JUNE 2013

IDENTITY’S MUSIC LYRICS

KILL ME WITH WORDS!

BEST LYRICS EVER By: Sandra Rizk

LYRICS MATTER. WE SHOULDN’T HAVE TO SAY THIS; IT’S A WELLKNOWN FACT THAT A LYRIC OF A SONG HAS A GREAT IMPACT ON THE WAY YOU FEEL. NO MATTER WHAT STATE OF MIND YOU ARE IN, YOU WILL ALWAYS FIND A SONG TO RELATE TO. HERE IS A COMPILATION OF THE BEST SONG LYRICS WE FOUND FOR YOU! “You are the last drink I never should drunk, You are the body hidden in the trunk, You are the habit I can’t seem to quit, You are my secrets on the front page every week, You are the car I never should have bought, You are the train I never should have caught, You are the cut that makes me hide my face, You are the party that makes me feel my age.” Pulp - Like a Friend

“I can’t erase it from my mind. I just replay it, over, think of it all the time. But I don’t want to imagine, words you spoke to her that night. Naked bodies look like porcelain, you both knew I’d be bleeding inside.... Did she make your heart beat faster than I could? Did she give you what you hoped for? Oh, nights of loveless love, I hope it made you feel good, Knowing how much I adored you.” DaughterLove “A

thousand miles seems pretty far But they’ve got planes and trains and cars I’d walk to you if I had no other way.” Plain white T’s- Hey there Delilah 50

IDENTITYJUNE 2013

“Who am I to need you now, to ask you when, to tell you no; to deserve your love and sympathy, you were never meant to belong to me” The Smashing Pumpkins – Crestfallen

“Blowing out the candles from my cake I choke on the smoke as I look around the room Everybody’s wishing for no more mistakes And all that I can think about is you” Angus and Julia Stone- Chocolate & Cigarettes

“This love she feels Everything she’s ever known Or ever thought was real Seems like it’s been thrown away Now how’s she gonna live It’s ok, she don’t want the world Those words he never spoke Haunt her life, the memories Of all the times before She tried to show him love While he would only ask for more But it’s ok, she don’t want the world.” 3 Doors Down- She don’t want the World

“seems like everyone’s an actor or they’re an actor’s best friend I wonder what was wrong to begin with that they should all have to pretend we lost sight of everything when we have to keep checking our backs I think we should all just smile come clean and relax” AnticipateAni DiFranco

“Then it comes to be that the soothing light At the end of your tunnel It’s just a freight train coming your way” MetallicaNo leaf clover

“I want to say I lived each day, until I die And know that I meant something in, somebody’s life The hearts I have touched, will be the proof that I leave That I made a difference and this world will see” Beyonce KnowlesI was here “I have nothing left to give I have found the perfect end You were made to make it hurt Disappear into the dirt Carry me to heaven’s arms Light the way and let me go Take the time to take my breath I will end where I began.” Breaking Benjamin- Dear Agony

“I’ve come undone But you make sense of who I am Like puzzle pieces in your hand.” Red- Pieces “When you try your best, but you don’t succeed When you get what you want, but not what you need When you feel so tired, but you can’t sleep Stuck in reverse And the tears come streaming down your face When you lose something you can’t replace When you love someone, but it goes to waste Could it be worse? Lights will guide you home And ignite your bones And I will try to fix you” Coldplay- Fix you

“Hey dad look at me Think back and talk to me Did I grow up according to plan? And do you think I’m wasting my time doing things I wanna do? But it hurts when you disapprove all along And now I try hard to make it I just want to make you proud I’m never gonna be good enough for you I can’t pretend that I’m alright And you can’t change me.” Simple Plan- Perfect “Everything’s so blurry And everyone’s so fake And everybody’s empty And everything is so messed up Preoccupied without you I cannot live at all My whole world surrounds you I stumble, then I crawl.” Puddle of Mud- Blurry

“People killin’, people dyin’ Children hurt and you hear them cryin’ Can you practice what you preach? And would you turn the other cheek Father, Father, Father help us Send us some guidance from above ‘Cause people got me, got me questionin’ Where is the love?” Black Eyed Peas- Where is the love?

“And who do you think you are? Runnin’ ‘round leaving scars Collecting your jar of hearts And tearing love apart You’re gonna catch a cold From the ice inside your soul So don’t come back for me Who do you think you are?” Christina Perri- Jar of hearts

IDENTITY JUNE 2013

IDENTITY’S MUSIC CHART

HOTTEST TRACKS This Summer...

By: Ahmed Hassan

SUMMER IS HERE! (WELL…ALMOST, WITH THE CONSTANT WEATHER CHANGES, WHO KNOWS?!) AND WHAT IS SUMMER WITHOUT THE HOTTEST MUSIC TO SET THE MOOD JUST RIGHT? WE’VE COMPILED FOUR LISTS OF THE TOP SONGS FOR THIS SUMMER FOR EACH OCCASION AND EVERY TASTE. MAKE SURE TO DOWNLOAD THESE TRACKS TO YOUR IPOD OR MUSIC PLAYER BEFORE YOU HEAD TO YOUR DESTINATION, STARTING WITH…

ON THE ROAD:

Nothing beats the feeling of being on the road towards your destination, feeling excited and dreaming about all the fun you’ll be having! Paired with friends and the right music the ride will be a party on wheels!

BEACH MUSIC:

Usually the sounds of the waves are more than enough to please any stressed ear. This chill-out compilation will help relax your senses as you sip those delicious Pina-coladas under the warmth of the sun!

Can’t Hold Us – Macklemore & Ryan Lewis

So Good to Me – Chris Malinchak

Here’s to Never Growing up – Avril Lavigne

One Day – Reckoning Song

I love it – Icona Pop

You Don’t Know – Mister Paul

Get Lucky – Daft Punk

Ibiza Beach – No Panties Allowed

Cruise – Florida Georgia Line

You’ll See – Micha Mischer Remix

Thrift Shop – Macklemore & Ryan Lewis

Tainted Jazz – Poncho Warwick

Suit & Tie – Justin Timberlake ft. Jay-Z

Sand Sharks – SunFriends

Hey Porsche – Nelly

The Only One – Andre Crom

22 – Taylor Swift

Om Namaha Shiva – Butch

Downtown – Lady Antebellum

All I Need – Air

Get Your Shine On – Florida Georgia Line

Cinnamon Toast – DanoWorks

Shake it – Kat Deluna Ft. Fatman Scoop

Falling Hard – Chris Reece Ft. Britney Serano

What About Us – The Saturdays Ft. Sean Paul

Windmills – Dinka

Scream & Shout – Britney Spears ft. Will.I.Am

Surfin’ – Tube & Berger

#ThatPower – Will. I.Am Ft. Justin Beiber

You Make Me Float – Nora En Pure

IDENTITYJUNE 2013

SUMMER LOVIN’:

Summer has a different taste when you’re in love! Whether it’s a long term relationship or a summer fling, this list will set the mood pour l’amour! Closer – Tegan and Sara Just Give Me a Reason – Pink Body Party – Ciara Motivation – Kelly Rowland Heart Attack – Demi Lovato Mirrors – Justin Timberlake Stay – Rihanna Come and Get It – Selena Gomez Young & Beautiful – Lana Del Rey Next to Me – Emeli Sane The Way – Ariana Grande Beneath Your Beautiful – Labrinth & Emeli Sande Ready or Not – Bridgit Mendler Daylight – Maroon 5 Let Her Go - Passenger

PARTY ROCK:

Partying, clubbing and dancing your worries away; that’s what summer nights are all about! Play this list as you get ready for the party and you’ll be busting some killer moves on the dancefloor! WOOHOO!!! Feel This Moment – Pitbull & Christina Aguilera Live it up – J-Lo A Little Party Never Killed No Body – Fergie, Q-tip and GoonRock We’ll Be Coming Back – Calvin Harris Ft. Example I Could Be the One – Avicci & Nicky Romero Sweet Nothing – Calvin Harris Ft. Florence Welch Turn Up the Love – Far East Movement Ft. Cover Drive Don’t You Worry Child – Swedish House Mafia Ft. John Martin She Makes Me Go – Arash Ft. Sean Paul Drinking From the Bottle – Calvin Harris Ft. Tinie Tempah Acid Rain – Alexis Jordan Let There be Love - Christina Aguilera I Need Your Love – Calvin Harris Ft. Ellie Goulding Glowing – Nikki Williams

TOP-SELLING ALBUMS Golden – Lady antebellum The Great Gatsby: Music From Baz Luhrmann’s Film NOW 46 - Various Artists To Be Loved - Michael Buble Annie Up – Pistol Annies The 20/20 experience – Justin Timberlake Time – Rod Stewart Life On a Rock – Kenny Chesney Based On a True Story – Blake Shelton Unorthodox Juke Box – Bruno Mars

Play Hard – David Guetta Ft. Ne-Yo & Akon

Team

FAVOURITE SUMMER TRACKS: I will Survive- Gloria Gaynor (Rola- Managing Editor) Je veux – Zaz (Sandy- Senior Editor) Thong Song – Sisqo (Moe- Graphic Designer) Let Her Go - Passenger (Nourhan- Marketing Coordinator) Your Body – Christina Aguilera (AhmedAssociate Editor) IDENTITY JUNE 2013

IDENTITY’S PIECE OF WRITING

EMBRACE YOUR

DREAMS, EMBRACE YOUR

LIFE

hen I was first asked to write a feature this month, my excitement for having my words published was so overwhelming that thinking of an idea for the feature seemed like a real challenge! The theme behind this issue and the interviews we have conducted throughout the month inspired me about this topic. It seems that with every successful talent there were challenges at first. It’s not surprising that many face different circumstances before they get to where they want to be. However, I found that there was a common challenge faced by many Egyptians; the challenge of facing a deeply embedded culture. It is very common for young Egyptians to have their path laid ahead by their parents. Whether

IDENTITYJUNE 2013

By: Ahmed Hassan

choosing a certain sport for them to play, all the way to choosing which university major they study. It seems that very little decisions –if any at all- are left for the growing teenagers to make on their own. Not only does this affect their ability to be independent but tramples their dreams and aspirations. The conditioning of parents are being passed down from one generation to the other to the extent where you find a whole family of doctors, engineers or teachers. What about individuality? What about talent? Interviewing many talents this issue, I have come to realise that they all share one thing; they stuck for what they believed in. They didn’t give up on their talent, their dream of becoming something other than what their parents had foreseen. Whether their parents were behind their decision at first or not, they developed their own individuality and learned what they really wanted and what they can offer. Now imagine if they hadn’t done that and went with their parents path… Let me tell you a rather personal story:

Mahmoud, a young boy with a beautiful strong voice and a dream of becoming a performing artist. As he expressed his desires to his parents, they shut him down completely and dismissed any ideas of pursuing a career in the music industry. He didn’t give up though, he went ahead to take classes and develop his talent to become one of the lead Egyptian opera singers. The road to getting where he was wasn’t an easy one and the field he dove into presented many obstacles. Had he listened to his parents and didn’t follow what he believed was his true calling, I wouldn’t have had a dad who is a role model I look up to.

(who will probably grow up to be clones of their parents). “Ya benty mass comm. 3ashan ashal 7aga!” – No only the parents influence our decisions growing up, our friends too. After the dilemma of choosing “3elmy wala adaby wala adaby mot3alem or whatever” you are faced with a decision of choosing which college to go to. Engineering, medicine, business or mass communication, are just some of the obvious choices your friends will probably choose. The pressure of not knowing what you really want to study pushes some people

“BEING GIFTED AT SOMETHING IS AMAZING AND TO IGNORE THAT GIFT IS TO IGNORE ONE’S DESTINY.” The point of the story is not to praise my father or talk about his accomplishments, it’s merely a personal reflection of (I believe) almost every Egyptian household. Many parents just want to have the “Ebny doctor/mohandes” moment and I get it! The allure given by old Egyptian movies to doctors and engineers is a reflection of that period in time which is enough to make every parent want that for their children. Both careers are very respectable but there are also other career paths and industries that are as respectable and prominent. Why just stick to two main fields? Why not have generations of children who go after a field they actually belong to and enjoy? “Study 7aga 3aleha el 2ema w e3mel el enta 3ayzo 3al ganb” - I don’t think the sentence needs much explanation. I believe every young adult heard this sentence as they faced the decision of choosing what to study at college. Actually I won’t throw the blame on the parents here. If you really believe in what you want to do then you can convince your parents. If they are beyond that point then actually the “side hobby” won’t be the best option, but at least you would be doing what you love. But of course the rebellious/hormonal stage of life requires you to slam the door, shut yourself out and forget all about it! Oh How I DON’T miss those days… What many of us don’t consider is that our parents were once children and were raised by their parents in a certain way and so it’s only evident they don’t really understand what you go through as a kid of this time. Some parents stay hip and up to date with the happenings while others have a more traditional approach to life. Either way as a parent, they will always fear and worry about their children’s future and that’s why they tend to push the stable and safe approach to life. Which for them, guarantees the continuation of the family; getting a steady job, getting married and repeating the circle of life by producing children

into just going to a college where most of their friends are going. They usually end up feeling out of place, some change colleges and start over while others just zombie on to get their degree. Why follow the flock when you can find your own path? Go ahead and dive deeper to explore more and find what you like, take time and figure it out. It might feel like you’re wasting time but eventually you will get how critical that “me” time was to your future. Being gifted at something is amazing and to ignore that gift is to ignore one’s destiny. The choice shouldn’t be whether to embrace your talents or not, but whether to choose it as a career or a hobby. Whether you dream of becoming a musician, an actor, a writer or even a comedian the choice is up to you and so are the rewards and consequences. One of the hardest challenges anyone with a talent face, is what we now call “The haters”. Those trying to bring you down and constantly give you negative feedback. The sad fact is that some of them can actually be family members or friends, forcing you to question yourself and your talent. Thing is, in any industry, you will run into people who just break you down for absolutely no reason other than to break you down. Will you let them? NO, you won’t! However, it’s important to listen to all feedback and work to improve and prevent further negative feedback. The key here is to know the difference between constructive criticism and harsh words. “Enta kan 3andak 7a2” – that is probably the most rewarding comment anyone can hear after following their desires. Following your parents or even in some cases your friends path might get you a stable and safe career but at the end is it what really makes you happy? Is it really where you belong? In an era of political reform and increased awareness about one’s rights, I only hope that more and more Egyptians find their own individuality, their own identity. Yemken sa3etha ta2er el nahda yeban! IDENTITY JUNE 2013

IDENTITY’S COVER STORY

what’s

H T

This Summer

SUMMER IS RIGHT AROUND THE CORNER AND WITH IT WE BRING YOU THE LATEST AND HOTTEST SUMMER ESSENTIALS! FROM WHERE TO GO AND WHAT TO WEAR TO THE LATEST GADGETS, WE’VE GOT YOU COVERED! THIS LIST IS COMPILED OF ONLY THE HOTTEST ITEMS SO YOU CAN STAY RIGHT ON TREND.

Rana Greiche: Summer is the perfect time to embrace your party animal and find the perfect outfits. Rana’s new collection is assembled with the most delicate fabrics, exquisite French lace, embroidered tulle, mixtures of chiffon with the tulle and lots of love. Handmade corset dresses with a nude transparent base, compliment the feminine figure with the light tulle fabric floating over the body, embracing the woman wearing it. Each dress is unique, from the colour, to the design of this collection; her passion is making every woman feel as beautiful as she truly is. Rana offers her customers many designed sketches to choose from. You can also choose the colour you desire and she will help you create the dress of your dreams! Contact Rana on facebook: Rana Greiche Couture 56

IDENTITYJUNE 2013

SWIMS: its summer 2013 and you’re about to head to the beach, put on your designer swimsuit, along with your expensive sunglasses, but wait! To complete your look you don’t just wear a pair of flip flops or ruin a pair of TODS on the beach. Nope, you slip on a pair of SWIMS. The Swims waterproof loafers are 100% water-resistant, so that you can wear them on the beach, in a boat or even at your workplace. The fashionable loafers are both practical and sharp looking and can even be popped in your washing machine! You can either head down to Beymen and buy yourself a pair or order a pair off their Facebook page (Swims Egypt) to be delivered right to your doorstep - free of charge.

Seegha: is a fashionable and affordable jewelry line by Dina El-Beltagy. Inspired by different places, objects, and the combination of colorful stones and gold plated materials. What the brand strives to achieve is that its customers can buy a unique piece that can make them stand out. Now Seegha is about to launch its 5th collection for Summer 2013. Seegha’s summer collection is inspired by Meenakari, the art of coloring and ornamenting the surface of metals creating enamel pieces that attributes to Seegha’s dramatic wardrobe. This collection reflects the connection between black and coloured enamels and the variety of multi texture stones. The collection goes some way towards expressing this extraordinary tradition on a much finer scale in the form of exquisite jewels. facebook.com/seeghajewelry Mint Boutique ME: Launched in 2012 for the ultra-chic, Mint Boutique aims to bring the world’s most creative jewellery brands to the fashion conscious culture of Cairo and Dubai! Founded by sisters Heba and Hanah Sherif, MINT offers an eclectic range of upcoming brands to suit every taste. Having inked their first deal with the UK’s hottest jewellery brand, “Butterfly”, MINT jewellery will launch online and in select retail stores across Cairo and Dubai making its way through the Middle East. The brand’s regional debut collection will boast stylish designs embellished with Swarovski crystals intertwined with silver-plated chains and semi-precious stones that complete a stunning collection worthy of even the most exclusive of dressing tables. Facebook.com/mintboutiqueME Nada Akram Designs: A vibrant, funky, feminine and bold Egyptian brand specialized in creating practical & comfortable outfits to suit everyday life without being marked as a usual shopping mall outfit. Nada loves how her clients feel special wearing her designs as she believes that the chances of running into someone wearing the same outfit is rare; her designs are one of a kind to make every girl feel special. Her summer collection is a contrast of crazy, funky, childish and yet simple styles. Nada’s collection is inspired by her belief in “simplicity is beauty” and she believes that the streets are the real runway and this summer you’ll see her collection on the beach too! Get it while it’s hot! facebook.com/Nadaakramdesigns IDENTITY JUNE 2013

MEMA El-Shafey: Complete your look this summer with MEMA’s Jewelry. The 2013 summer collection is inspired by nature and is full of colours and flowers to compliment any summer outfit. MEMA’s jewelry is a must-have to spice up your accessories collection. Her collection is even getting recognized internationally at Rome! Where to find MEMA you say? By 21st of June a booth at Arkan mall will display the summer collection and you can also find it at Basha Boutique, BOHO gallery and Weeka Anteeka. MEMA will celebrate the brands 5th anniversary this July so make sure to follow all updates on MEMA ELSHAFEY Facebook page or twitter.

Menna El Badry: Menna’s accessories are a blend of colourful, simple and trendy items. Each item is hand-crafted to perfection to suit every unique taste and style! Menna’s collection exude positivity and soul, she’s all about creating items that stand out and feel personalized to the woman wearing it. Menna keeps up with the latest trends in fashion worldwide and makes sure to deliver them to you with flair! You can select from a wide range of modern and oriental accessories. Whether your taste is more funky, edgy or classic you’ll find that Menna’s accessories are the right addition to your collection. Visit Menna’s page at facebook. com/MennaelBadry.Accessories

La Coupe: We all love summer but we don’t love what it does to our hair! Thanks to La Coupe, you no longer have to worry about dry or damaged hair. With several natural hair treatments, your hair will look and feel better than it ever been! You no longer have to worry about chemicals damaging your hair, since La Coupe’s hair treatments are all organic with no side effects. No Thio, No sodium hydroxide, and No formaldehyde! This system uses pure amino acids, minerals and clay elements that transform hair texture, both inside and out. For a fresh and exuberant summer hair, try La Coupe’s treatments. Your hair will thank you for it! Facebook: La Coupe

Ebony & Ivory: One of the hottest design studios right now, Ebony & Ivory works on several interior projects that originate from various concepts. The latest collection, Alphabet, is inspired by modern life and local tradition to blend perfectly into a young oriental designed furniture line. Initiated by Ebony & Ivory, the concept was originated as parts of projects while tailoring furniture pieces for specific clients. The collection features objects with diverse art directions; some pieces are inspired by music instruments, others by architectural elements, Arabic poetry or calligraphy. Due to the mixing of character and motifs the collection became quite versatile without conforming to a particular style. Attention to quality of workmanship is a key factor in their production techniques. For their latest collection, visit www.eiinteriors.com or www.thedesignstreet.com

Dolly’s: The one and only boutique convenient store, open in Pyramid Hills compound to serve the Cairo-Alex desert road area. Dolly’s top quality products are hip, chic and include all what you might need for the summer. From beach wear, bags, accessories and flip flops to home accessories for your summer house. What else could you ask for? Some sweet treats perhaps? Dolly’s Munchies offer all your favourite international branded treats that you can’t help but crave! Follow up with all their latest surprises and gifts prepared for you this summer on their page facebook.com/DollysStopShop 58

IDENTITYJUNE 2013

Mince Burgers: Nothing says summer like a beachfront or back yard BBQ with friends and family. If you are not grilling the meat yourself then the next best thing is Mince burger! Expertly prepared with no preservatives, colorings or additives. At Mince, they use only the freshest, quality ingredients sourced from the best suppliers in Egypt. The burgers are made using chilled imported Angus beef that is freshly minced before being shaped by hand each morning. They offer three types of bread to compliment the burger along with 14 different toppings and an additional 8 different dips & sauces on MINCE’s menu, allowing you to choose, experiment and create your ideal burger. So pop by or order from Mince as it’s got to be the closest thing to the home BBQ burger experience. facebook.com/MinceBurgers

SASHO Bistro: This darling Italian bistro offers extravagant healthy breakfast dishes, appetizers, soups, salads, pastas and specialized main dishes. Enjoy their delicious food with its unique presentation and the amazing Lavazza Coffee in a cozy atmosphere. The Omelets wrapped with smoked turkey and cheese is great for a savory breakfast and your taste buds will thank you for the apple goulash topped with ice-cream. If you are up for a nice placer right in the heart of Zamalek that offers quality food and great atmosphere then SASHO Bistro is the place to go. From Monday to Saturday, breakfast to dinner, SASHO got all your needs covered.

Minnie’s dried fruits and vegetables: Their products are 100% natural, no sugar added, no preservatives and no flavor enhancers. And the best thing about them is that storing them requires NO power, just a dark cupboard away from ants!! Perfect food for daily electrical power cuts! Minnie’s are very versatile products. You can eat them directly out of the bag as a snack, or you can cook with them, add them to salads and soups, in baking, on cereal, yogurt and ice cream. You can take them to north coast, or to the Red Sea. You can take them to a ball game, to the beach, on a trip or in front of the TV. You can pack them in a lunch box or even a handbag. Find out more here: http://cut-and-dried.blogspot.com

Feteera: The name does not leave a big chance for confusion; Feetera is a new place that offers one of the best “feteers” that we’ve ever tasted! They provide a local & modern food experience, so you can choose from a variety of different Feteer: traditional, oriental & western prepared in several ways. They use oil instead of ghee for cooking for it to be lighter and easy to digest making your experience all the more enjoyable! They have a small yet cozy place in Zamalek where hygiene seems to be of the most importance. The atmosphere matches the oriental theme of the food enhancing the entire experience. Visit their page at facebook.com/Feteera

Carousel Cupcakes: Cupcakes are all the rage right now and the hunt for a delicious treat is on! This summer, Heliopolis is getting its fair share of pastries and sweets with Carousel. True to its name, Carousel is a bright and festive shop that promises you “pastries and beautiful things” It’s not only about cupcakes with this one. “Carousel” offers pies, cakes, tarts, brownies, pops, and most pastries that you’ve heard of and a bunch that you haven’t! Their custom-designed cakes for any special occasion can take any form, color, or size you can think of, so let your imagination go on that one. Pay them a visit on 57 Horreya st. and check out their Facebook page at facebook.com/CarouselCairo. IDENTITY JUNE 2013

Hilton Pyramids Golf Resort: Experience a relaxing weekend by the pool away from all the traffic jams and release everyday stress at Hilton Pyramids Golf Resort. The spacious resort offers many facilities to satisfy your every whim and desire. Cool off by the pool, Relax in the spa or enjoy the delicious buffet! You will also enjoy a daily Hilton breakfast, complimentary dinner and attractive discount on Dream park tickets. Book 3 nights and get 1 additional complimentary night. Hilton Golf Resort, Where indulgence and hospitality is redefined. For reservations or more information please e-mail them on pyramidsgolf@hilton.com Radisson Blu Heliopolis: Where better to cool off from the summer heat except by the pool? Radisson Blu offers an exquisite rooftop pool with a poolside bar that offers refreshing beverages, healthy “light bites” and snacks. A ‘Day Use’ package at Radisson Blu Cairo will get your holiday season off to a flying start and there is plenty more at the hotel to add an element of ‘escapism’ from the hustle and bustle of the noisy city. Enjoy some pampering in the splendid ‘7ème Ciel Spa’, where a package of treatments and massages will be devised to optimize your health and wellbeing. The Spa includes Jacuzzi, sauna and steam bath with a comprehensive range of treatments for face and body. Complete your idyllic stay at any of the hotel’s fabulous restaurants.

Ladies Health Alliance: When it comes to health check-ups, we’ve all suffered at some point from endless visits. This summer our distress is about to end; with the much-anticipated launch of LHA we finally have one destination for all our health and wellness needs. LHA is Egypt’s very first state of the art medical center dedicated exclusively to women. Top-notch experts deliver full-range luxury healthcare via three distinct specializations; Cancer Care, Health Clinics and Lifestyle. For just about any health concern save your time and energy and head for the best; from consultations to x-rays, nutrition plans to recovery, LHA defines the concept of one-stop shop for every woman’s health needs. LHA opens this June. Visit www.LHAwomensclinic.com 60

IDENTITYJUNE 2013

First Curls Baby & Kids Photography: One of a kind photography studio dedicated for newborns, kids & families. First Curls Professionals will make you celebrate every stage of your life in elegant photography that reflects your own style. From your newborn at day “1” until your kids have families of their own. Choose From several packages from 1st birthdays personalized Photo-Shoots to personal intimate family shoots. Check out their website www. firstcurls.com. Just remember, they stay little for such a little time!

IDENTITY’S CAIRO HAPPENINGS

Cairo’s Happenings The Charms Bazaar at the JW Marriott Cairo!

JW Marriott Cairo hosted a magnificent bazaar for the Charms JW Ladies Society members where the exhibitors showcased unique handcrafts designed and produced specially for handcrafts lovers, such as shimmering Jewellery, silver accessories, handmade carpets, Scarfs, paintings and antiques. The ceremony was held at “Cheops” ballroom known for its elegance and luxurious decoration. The ceremony was attended by the elite society where they enjoyed the fascinating ambiance and stunning music, Also a raffle draw was done by JW Marriott for the attendees as they were surprised and astonished with the spectacular gifts. The attendees were delighted with the unique Charms event and the unprecedented JW Marriott Cairo hospitality.

Radisson Blu Hotel, Alexandria announces the summer opening of Stanely Pool and Restaurant.

Dalia Amer General Manager of Radisson Blu Hotel, Alexandria recently announced the summer opening of Stanely Pool and Restaurant. “Stanely” is the main hotel’s swimming pool, overlooking king Marriout Lake and the Hotel’s Golf Course featuring children’s pool, built in Jacuzzi and in-pool bar offering wide variety of fresh juices and cocktails. Moreover “Stanely” restaurant presents a selective menu offering tasty snacks and drinks, to create a refreshing and energizing ambience to all the guests.

Radisson Blu Cairo on App Store and Android

Opening up the five star world of Radisson Blu Hotel Cairo Heliopolis is just a fingertip touch away now, with the hotel’s facilities and services on App Store and Android. The Radisson Blu Hotel, Cairo Heliopolis App is compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPod touch (3rd generation), iPod touch (4th generation), iPod touch (5th generation) and iPad. This app is optimized for iPhone 5.

Paris Famous Street Music Festival At Sofitel Cairo El Gezirah

Dusit Thani LakeView Cairo Congrats for the Highest Revenue Growth Award for 2012!

Over 80 General Managers (GMs) and key executives of Dusit International’s hotels and resorts had participated in the annual GMs Conference held 24 & 25 April. The year’s theme was “Play to Win,” a light-hearted take on the company’s approach to what they have termed their “Year of Expansion.” Dusit Thani LakeView Cairo has been awarded in recognition of attaining the Highest Revenue Growth Year – on Year 2012.

“La Fête De La Musique” is a lively street music festival held annually on 21 June in Paris, and is one of the most popular events in Paris, the city of light. Hundreds of musicians gather in the streets, bars and cafes of Paris, performing various kinds of music from jazz and rock to hip-hop and electronic music. Live the real Parisian atmosphere and celebrate “La Fête De La Musique” at Sofitel Cairo El Gezirah. Enjoy a day full music entertainment, starting with the harpist at Sud during breakfast, continued by piano music and accordionist with a lavish brunch. For Oriental music lovers, Kebabgy is the place to be for lunch and dinner, while La Palmeraie is the ideal venue for Moroccan dinner. IDENTITY JUNE 2013

A Sparkling Night... The Kempinski Way

Kempinski Nile Hotel invited 100 guests to join in the magic with a glamorous night of special surprises for its top partners – guests were greeted by champagne flutes that hid one genuine diamond among their sparkles at Kempinski’s stunning roof top with a breath taking Nile view. In addition to the amazing performance of Nilecrocs who kept the crowd entertained all night, there was also a draw on a complimentary stay in the lavish Kempinski Soma Bay.

Spring Moroccan Festival Sofitel Cairo El Gezirah

The hotel launched la Palmeraie’s Moroccan Restaurant newly designed menu by Alyaa Kamel from her Moroccan carnet de voyage aquarelles. Mr. Laurent Betourne , Sofitel Egypt Area Director & General Manager Sofitel Cairo El Gezirah welcomed His Excellency Mr. Saad El Alami, newly appointed Moroccan Ambassador to Egypt and Mrs. El Alami. Guests from the Diplomatic corps in Egypt, Corporate, society & media were welcomed by traditional Moroccan costumed staff who offered the refinement of Moroccan welcome courtesy, orange blossom scented towels, dates and special drink . Moroccan Lady Chef Diaa prepared the authentic Moroccan flavoursome specialities from the heart of Marakesh to the Nile Bank in Cairo to the praise of all. An evening to be remembered!

Eagerly Awaited Samsung GALAXY S4 Finally Hits Egyptian Stores

The Samsung GALAXY S4 is set to revolutionize the hand held appliance sector in Egypt, providing users with everything they need to live a smarter and more efficient life. Developed specifically to address the ever changing needs of their growing consumer base, the Samsung Galaxy S4 was designed to support users in four key areas of their lives; health and lifestyle, entertainment, relationships and business; providing a phone that truly caters to the needs of all. 62

IDENTITYJUNE 2013

Le Meridien Announces Comprehensive Renovation Strategy for Middle East and Africa Portfolio

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announced a significant commitment to its Le Méridien hotels in the Middle East and Africa (MEA) region through a comprehensive renovation strategy. Le Méridien and its ownership groups will invest more than $200 million in the renovations of 13 hotels and resorts in the MEA region over the next 3 years.

Enchanting children with cancer Sheraton Montazah Hotel Alexandria

Sheraton Montazah Hotel Alexandria was closely observing the disease fighting progressive efforts of cancer. Being part of the Hotel’s ongoing plans to support sick, less privileged and homeless children and other needy ones, the hotel has put children with cancer in its permanent social responsibility agenda and lately organized for them a special entertaining event that introduced gay, fun and happiness into their little hearts.“ We’re proud to be part of this mission and ask everybody to sincerely give a hand . We assume this is what labels Egyptians who have a great heritage of culture, humanity and civilization” said Azza El Desouki, Director of Public Relations.

Eat As Much As You Can! Endless Shrimps Promotion Windows On The World Restaurant

Indulge in our Shrimps promotion cooked with different ways and flavors and enjoy the unlimited soft drinks of your choice all served on your table at Windows on the World, Roof-top restaurant overlooking the stunning panoramic view of Cairo and the Nile River while listening to your favorite tunes performed by our pianist and guitarist. Only LE 199 all inclusive of service & taxes.

Head & Shoulders takes women by surprise

Let’s face it: women are often drained by their compiled duties and full schedules. This is exactly what Head and Shoulders Egypt had in store for them. With the launch of the new H&S Head & Shoulders Itchy Scalp Care Shampoo and Conditioner with eucalyptus extract, that gives you instant itch relief and 100% flake free hair, women can enjoy their life without interruptions.

Ladies Health Alliance (LHA): Celebrating Women’s Health in Egypt

Assi Al Helany Charity Concert At Concorde El Salam Cairo Concorde El Salam Hotel Cairo held its annual Charity event for the 6th consecutive year starring Assi Al Helani. Public figures, businessmen & movie stars who attended the concert appreciated the outstanding organization of the event. Soha Nassif Regional Director of Public Relation & Communication at Concorde El Salam Hotels-Egypt gave an award & appreciation shield to Assi El Helani.

This summer Cairo welcomes Egypt’s first medical center dedicated exclusively to women. LHA is a full-fledged health and wellness institution catering to the modern woman’s every concern. From vital health issues to less worrying lifestyle concerns, LHA’s experts will relieve your worries via three distinct specializations; Cancer Care, Health Clinics and Lifestyle. Dr Norran Hussein, LHA CEO, says “We understand women and how much their health means to them from the minute to the major. We are tremendously proud to be the first to cater exclusively to them, our facilities and services are perfectly tailored to match their priorities and preferences. LHA offers much more than reliable medical support, it’s an entire experience.” Not only is LHA a premium medical center, but it’s also a comprehensive one, with all that the word entails. From consultations across all medical specialties to a complete range of check-up facilities, LHA brings you the best of everything under one roof for your ultimate convenience. Under the Cancer Care Department, a devoted team of oncologists, surgeons, and experts support women from diagnosis till recovery and prevention. LHA’s Health Clinics offer consultations and check-ups to ensure every worry you have is cleared up, including specializations in gynecology, osteoporosis prevention, Internal Medicine, dermatology, general surgery consultations, rheumatology, drug rehabilitation, and physiotherapy. Finally, LHA Lifestyle is dedicated to helping women look and feel their best by offering plastic surgery consultations, laser and cosmetic treatments as well as nutritional and psychological counseling. LHA opens this June, call 16436 to book an appointment or visit www. LHAwomensclinic.com IDENTITY JUNE 2013

IDENTITY’S AY KALAM

T N E L A T For the mindless

By: Ahmed Hassan

FOR SOME REASON, EACH SUMMER I GET THE URGE TO GO TO ALL SORTS OF DIFFERENT PARTIES, EXPLORE NEW TALENTS AND ENJOY GREAT MUSIC! AS I STARTED CONTEMPLATING WHAT OPTIONS I HAVE, I WENT THROUGH DIFFERENT SCENES AND TRENDS THAT ARE IN RIGHT NOW AND I CHOSE TO FURTHER EXPLORE THEM. “El 5abt”: Y up, that’s right. You’v haven’t th e heard a en…mesh bout it and fayetko ke around de if you te er! The ide ep progre a here rev ssive house repetitive olves and techn bass along o music w with…well additives. ith all sorts of The thing is mind num , it’s alway of scene b bing s been an ut we hav undergrou en’t seen it does now nd kind it spur up a . What rea s prominen lly baffles m manage to tly as e is how c do it almo ertain crow st every w a week! W eekend if ds hen asked not severa , some said “Losing yo l times that it’s just urself” com the sense pletely in th they are ju of e music w st riding th hile others e wave wit me wonde said h their frien r, is it really ds. That m about the trending sc akes music or is ene that p it eople feel more abo ut a compelled to be a pa Ya 7aram… rt of?

s to be at seem th t n le ta of years d of st couple ther worl a o p n a e s th t’ gyptian ha . Through Bands: T sorts of E ing. rm ll o a st f o y r b u st airo on; the sp er intere taking C real e revoluti l and raw” is rath th te r a e ic ft d a and “rea s to in it m g e n se si t ti ty a ec on, lari bands th loser insp ng popu si c a n re O c . k in r ut are t thin Their eve ving abo ty or ne migh ra o re t, a n le le ir p o write d hidden ta t the bands peo unch wh a litical b o th ” p d d f e n o it u ir I fo a time Free sp e “ b n a ld u th ears to sho no more lend our rics. This ly to it e lic m p ti x e ta la eh? sexually reness no et fel I5wan” wa a w a d n reform a n “ta5be more tha nothing

“Artists/Designers”: Mesh kol wa7ed ye3raf Photoshop w yersem aw wa7da bete3raf t7ot beads f fatla 5alas ba2o artists and designers! The amount of groups on Facebook to sell “Unique & Hand-made” clothing items, stationery, accessories and even household items is just over the top. Every time I log on Facebook lazem ala2y one of my friends raving about his/her friends new collection of ay kalam! Don’t get me wrong, I’m all for supporting and promoting people with real talent and who have something to offer. Other than that you can enjoy the “Hide further stories from this friend” button, Don’t you just LOVE it? 64

IDENTITYJUNE 2013

FINALLY! THE SECRETS that “apparently” have been withheld from many but fret not, Magazine is here to help. Here are the MAIN steps to prepare before a party during the summer (Or winter even!):

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Get excited, Call your friends and day dream about an amazing night! Figure out an outfit depending on what type of party you’re going to. SHOWER, use shower gel and for heaven’s sake spray some deodorant before you head out! Did you spray that deodorant? Are you sure? No? DO IT AGAIN. Get dressed, let go of all your stress and head out for a great night! Feel fresh and proud that you’re not scaring everyone out of the party because of your smelly aura. That’s it! The secret is out. Spread the word and help prevent more horrifying stories about bumping into someone as you make your way into the crowd.