OCTOBER 2014 - 15 L.E. VOLUME 10, ISSUE 1 WWW.IDENTITY-MAG.COM
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TRACK CHEEROBICS, YOGA FIT, POLE FIT, JUMPING FITNESS, HERS GYM
and
FASHION WEEK HIGHLIGHTS
THE NEVER ENDING GOODBYES
LifestyleISSUE
THE
SOME MEN ARE CAPABLE OF BEING IN LOVE WITH MORE THAN ONE WOMAN
SEE PAGE 10
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EDITOR’S NOTE
O
On The Cover
PHOTOGRAPHER KIUIKSON COVER DESIGN MOHAMED MAHER
ctober, an unidentified month. Every October we struggle to find an interesting theme to avoid clichés. Sometimes we succeed and sometimes we can’t avoid them. Apart from the usual Halloween costumes and decorations, we highlighted the fashion highlights of this season’s runways, along with a lot more on autumn trends and fashion horoscopes.
Our main cover story includes interviews rounding up what’s new in fitness; pole fit, yoga fit, cheerobics, jumping fitness and hers gym. Read their stories and find yourself in one of these activities. Learn how to de-stress, improve your posture and sleep cycles...etc. Enjoy the ride :)
Rola Kamel
FOUNDER & CEO FOUNDER & CEO ROLA KAMEL EDITOR-IN-CHIEF NAWAL ISMAIL SENIOR EDITOR SANDRA RIZK ASSOCIATE EDITOR AHMED HASSAN JUNIOR EDITOR MENNA EL KADY, SHADDEN EL BANNA RELATIONSHIP EXPERT MARWA RAKHA SOCIOLOGY EXPERT MICHAEL RYAN CONTRIBUTING WRITER NEVINE A. ABAZA NUTRITIONIST & LIPTON’S CLEAR GREEN BRAND AMBASSADOR FAYROUZ NASSER EID INTERVIEW PHOTOGRAPHER ABU SAMRA GRAPHIC DESIGNER MOHAMED MAHER DESIGN INTERN LOBNA KHALED MARKETING AND ADVERTISING MANAGER RIHAM YEHIA MARKETING & SOCIAL MEDIA EXECUTIVE NOURHAN YEHIA WEBSITE COMPANY QPIX SOLUTIONS DISTRIBUTION COMPANIES SKY NET & AL AHRAM PRINTING HOUSE INTERNATIONAL PRINTING HOUSE (IPH) IDENTITY MAGAZINE DISTRIBUTORS ASHRAF FOUAD & ESSAM IBRAHIM Identity Magazine was founded in 2005 by Rola Kamel to enhance every aspect of a woman’s life style helping our female readers to discover and improve their own identities. Published by Beezarre Publishing Ltd. Themistokli Dervi, 6 Papyros Building, 4th Floor, Flat/Office D5 – P.c 1066, Nicosia, Cyprus. The Subscription rate to Identity is 180 L.E. for one year (12 issues) by Al Ahram, Tel: 02-27703190 Contact us at: 26A Montazah St., Zamalek, Cairo-Egypt. Tel: 02-27361187 Mobile: 0122-9401071 email: sendus@identity-mag.com www.identity-mag.com
IDENTITYMAGEG 8 IDENTITY OCTOBER 2014
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Lebanese ambience • Live entertainment • Uplifting mood • Shisha selections Belly dancer on Tuesdays & Thursdays • Authentic Lebanese cuisine Open daily from 6:00 pm - midnight
CONTENTS
HOW TO…
INTO THE DEEP
FASHION REPORT
8 HOW TO IMPROVE YOUR SLEEP CYCLES
20 ARE YOU BEAUTY OR THE BEAST? 22 ACCEPTING OTHERS
LOVE ADVICE
HALLOWEEN READY
34 NYFW HIGHLIGHTS 36 LFW HIGHLIGHTS
10 LOVE TRIANGLE TIPS
12 THE DEFINITIVE GUIDE TO DESTRESSING
14 BETTER POSTURE, BETTER LIFE INTIMACY
24 EASY TO DO HALLOWEEN DECORATIONS
28 MAKE YOUR OWN HALLOWEEN COSTUMES HEALTH MATTERS
30 EAT YOUR WAY TO A HEALTHIER LIFESTYLE WITH FAYROUZ
16 IMPROVE YOUR PERFORMANCE
BEAUTYHOLIC
IN BED
32 NYFW HAIR & BEAUTY TRENDS 10 IDENTITY OCTOBER 2014
FASHION TRENDS
38 PREPARE FOR FALL - TIME FOR SOME SHOPPING
40 INTERVIEWS POINT OF VIEW
50 THE NEVER ENDING GOODBYES 52 REVIEWS 58 OUT AND ABOUT 64 FASHION HOROSCOPE
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HOW TO IMPROVE YOUR SLEEP CYCLES CREATE A BEDTIME ROUTINE Following the same routine every night before bedtime gives your body the heads up that you are ready to sleep, aiding you to relax, and wind down. Take a shower, read a book, brush you teeth, dim the lights, listen to music, or whatever other soothing routine you would prefer. BE COMFORTABLE Make your sleep area comfortable, right temperature, comfortable pillows, lights off, or whatever makes you more comfortable. GET UP If you cannot fall asleep after 15-20 minutes of going into bed you should get up, staying in bed can actually make it harder for you to sleep, making you more anxious, and unrested. Get up, do something relaxing, read a book, take a hot shower, relaxing yoga, meditate, or pray, then try to go back to sleep.
After a long day bed time is something we look forward to, needing that relaxing deep sleep to help recover from all the day’s exhaustion. But often enough you could find yourself in a state of insomnia. Even the little time you do sleep, is usually a very bad quality of restless shallow sleep. Certain things can aid in improving the quality of your sleep cycles. BE ACTIVE Being active through your day or doing some kind of physical activity can actually aid you to fall asleep faster and get good quality of deep sleep. Make sure you limit your activity closer to bed time, it might cause you to be over energized for bedtime. WATCH WHAT YOU CONSUME What you eat or drink can affect your sleep tremendously. Don’t go to bed hungry or stuffed. Avoid stimulants close to bed time such as sugars and caffeine. SLEEP AT THE SAME TIME EVERYDAY One day you find yourself ready to sleep at 10 pm, other days you sleep at 3 am. The inconsistent hours can actually make it harder for you to go into deep sleep. Sleeping every day at the same time will give your body the chance to program itself on your daily routine.
DO SOME YOGA Yes, you should limit physical activity before bed time, but certain yoga poses can aid your sleep. You can include bedtime relaxing yoga to your bedtime routine, or do it when you can’t sleep just to help you relax and fall deeper into a restful sleep. NO ALARMS ALLOWED Waking up every day with an alarm clock simply means that you are constantly sleep deprived. If you sleep on a regular schedule, your body will have its own clock that will wake you up at the same time every day without the need for an alarm clock to shock you out of it. SLEEP CYCLE FRIENDLY If you must use an alarm clock, then use one that wake you up between cycles, not during, so you wouldn’t wake up with a headache and in a grumpy mood. You can download an app for that. PHONES OFF As hard as it might be, set your phone on do not disturb, silent (no vibration), or airplane mode, or even better turn it off completely. Phone signals can actually make your sleep quality worse.
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Nevine A. Abaza
CONTRIBUTING WRITER
ALWAYS REMEMBER TO
SMILE Dr. Mohamed Emad Tel: 01110551777 - 01066777295 Address: 123 Hassan El Ma’mon st., in front of El Ahly Sporting Clup, Nasr City, Cairo
LOVE ADVICE
Dear B utterfl y , Relationships are very complex and feelings are never identified in black and white. Breakups are also difficult and the surge of emotions that follows a breakup is impossible to define in one rule of thumb for people to follow with ease and clarity. There are times in a relationship when you are definite that it is over then something unexpected happens and you witness an ultimate rebirth of what you assumed dead. There are also people who are capable of a form of universal love; it does not have to be one person.
LOVE TRIANGLE Lately I have had this problem where my ex has been calling me few months after he left his girlfriend. It seemed friendly at first but then he start apologizing for what happened during our breakup and saying stuff like he is in love with us both and not to get him wrong as he doesn’t want to get back with me. This is very confusing; I don’t understand what he wants. I was totally over him recently as I consider him the love of my life. What do you think this means? Is it an attempt to get attention or is he hoping for more?
A monogamous relationship between a man and a woman is the most common form but it is not the only option. Some men are capable of being in love with more than one woman and if he gets married to more than one, then this is called bigamy. There is also the poly amorous relationship where a woman could be in love and fully committed to two men, a husband and wife could be involved with another woman, man, or couple. My point is that the options are infinite but every choice has its consequences and ailments.
“SOME MEN ARE CAPABLE OF BEING IN LOVE WITH MORE THAN ONE WOMAN” My advice is not to confuse yourself; he might be in love with the two of you as he said, but how acceptable does that sound to you? There is also a risk factor if you accept this scenario; he might find out after some time that he wants to get married to the other woman – not to you! I would also advise you to think of how you will handle jealousy, possessiveness, insecurity, and pain. You said that he is the love of your life, but are you willing to invest more time and feelings in him? Are you willing to take such a risk? Will you be happy? According to your answers to my questions, decide if you want to pick up the phone the next time he calls or not.
B utterfl y 14 IDENTITY OCTOBER 2014
Marwa Rakha
RELATIONSHIP EXPERT
Enjoy triple cheese in a bite !
TIPS
THE DEFINITIVE GUIDE TO DE-STRESSING Living in a city like Cairo can undoubtedly frazzle a few nerves, especially during a time where the scorching heat and heavy humidity are everywhere. Having a handle on your emotions can prove to be difficult from time to time, and yet it’s absolutely imperative that you find as many opportunities to destress as possible. Studies have shown that an increase in stress can actually result in an increased likelihood of suffering a heart attack. It’s also been said that while stress itself might not affect your health, dwelling on it can. Furthermore, an increased state of stress is associated with a higher risk of diabetes in men.
will have an effect. Not to mention that taking the time to organize, quietly, will most probably sooth your overworked mind. 3. ME TIME Make an effort to take some time off and focus on yourself. Finding the time to disconnect and clear your mind will make a huge difference. Try doing something that ultimately soothes your nerves, like painting or listening to classical music. Take a solo trip, or go bird watching, it doesn’t matter as long as you take a break from stressful thoughts to be able to focus on healing yourself.
9. SPEND TIME IN NATURE Take the time to plan a leisurely stroll in a park, or a relaxing dip in the pool. Surrounding yourself with nature will result in a fresh outlook on life.
Finding the time to destress will not only lift an undoubtedly heavy weight off your shoulders, it can also potentially save you from suffering a multitude health issues.
1. SMILE Studies have shown that a simple smile can infinitely alter your mood point, especially during a stressful time. 2. DE CLUTTER Having an organized life can work wonders. Organize your thoughts, declutter your office, tidy up your room. Having peaceful looking surroundings
7. PAMPER TIME Find some time to schedule a nice, long massage or a sensual bubble bath. By putting yourself in situations where you’re surrounded by calming sounds, therapeutic aromas and soft environments, you’re ultimately giving your body a long, well deserved treat. 8. BLOCK-OUT BAD NEWS When you find yourself stressed, make an effort to censor yourself from bad news. Don’t watch the news channel, and put down the newspaper. Tune into a sitcom, or pick up a light read in order to have the opportunity to destress.
Stress can also affect people based on their age. Millennial’s, people between the ages of 18 and 33, suffer a higher level of stress.
We’ve compiled a list of our favourite, tried and tested, ways to de-stress.
6. GO OUT Gather your closest friends and plan a night out. Being in the company of friends will work wonders, especially when it’s during a fun night out. Dress up, and spend some time with people who are guaranteed to make for some good times.
10. LAUGH As they say, laughter is the best medicine, especially so if you’re ailment is a stressful environment. 4. GET PHYSICAL Having a stressful day at the office? Find time for a quick exercise. A quick stretch can, relieve muscle tension, and will in turn lower the amounts of stress you’re suffering. 5. FURRY FRIENDS Studies have shown that taking the time to snuggle with a pet can significantly lower stress levels. It can also sooth-overworked minds.
16 IDENTITY OCTOBER 2014
These suggestions will definitely ease the burden on your heavy shoulders, and leave you feeling much better. And while most of them are definitely much needed during stressful times, nothing says you can’t indulge in a little destressing even if you’re not stressed!
TIPS
BETTER POSTURE, BETTER LIFE You’re slouching now! Well, aren’t you? It’s alright though, we all do it. The thing is, in the midst of all our chores especially at work, the last thing we need is to focus on an additional thing. Although bad posture can increase feelings of depression zap your energy and cut off your circulation, we can actually help prevent all these things using some simple steps.
1 2 3 4 5 18 IDENTITY OCTOBER 2014
Always keep your ears in line with your shoulders. Practice some shoulder and chest exercises (eg: lift and lower your shoulders up and down), while getting coffee or simply taking a 3 minute break. Uncross your feet; the optimal way to sit is to keep both feet on the floor. If this is uncomfortable for you, a small laptop stand or a few old, thick books could work as makeshift props. Pull back your shoulder blades. It will prevent you from having rounded shoulders. Using a Lumbar Support Pillow. This is an excellent way for those who do not want to think too much. You will be forced into the correct position every time you sit down.
INTIMACY
Improve your performance…
IN BED!
Many women –especially in Egypttend to shy away from learning about intimate details of their future love life. There is no proper education and only a handful of families talk to their children about this. As a result, some women fear their performance might not be enough. Here are a few things that will guarantee a healthy and enjoyable love life…
YOU DON’T NEED KNOWLEDGE OF THE KAMA SUTRA All you actually need to do is gain knowledge of your own body. Sex is one of our basic needs and it comes natural. You just have to listen to your body and learn what you enjoy and what you don’t. Having some time to explore will greatly improve your love life and ensure that you too enjoy it. You will be surprised what a little imagination can do! NO JUDGMENT Love making is an intimate experience between lovers and there is no room for judgment there. Put in mind that it is all about satisfying each other and connecting on a different level. Not because you desire certain things –or he doesthen it means you are sinful. You are human and you have desires, communicate them to your partner and find what suits you best; without judgment.
EXPERIMENTATION IS KEY Shutting down on new things to spice it up is not a good idea. It will harm your love life and eventually you will wish you had tried. Think of it as a new experience and whatever makes you uncomfortable just don’t do it and communicate that to your partner. In time, you will start understanding each other and how your bodies work. LET LOOSE Lose yourself. Let go of control. Once you do that, your emotions will take over and it will supercharge the whole experience! Ever heard of out-of-body experiences? This is what happens when you let go.
20 IDENTITY OCTOBER 2014
APPRECIATE YOUR BODY Being self conscious about your body is the biggest killer when it comes to love life. If you don’t love your body, no matter what your size or shape is, then you will be bidding goodbye to a healthy and good love life. If you are not comfortable in your own skin, then start working on changing that. Same thing goes for your partner. Maybe you could work out together or watch what you are eating or even gain a little healthy weight. It may not be the easiest thing to do but it’s in your hands; so take control and get where you want to be. Be it in bed or in life!
INTO THE DEEP
ARE YOU BEAUTY OR THE BEAST? Is there anyone who would deny the sex appeal of Sean Connery and Harrison Ford or say that Elizabeth Taylor ever really lost her looks? I doubt it. Standards of beauty are also dependent on where you are. Stereotypical images of beauty in the West in recent decades have favoured the heroin chic demure look while the preferred look in much of Latin America is a woman with a few more curves. And the Middle East presents an interesting hodgepodge of beauty images – everything from the more Western influenced blue-eyed blond to the beautifully veiled Arab knockout. And even these wide ranging images are too broad to capture the real nuance of geographic diversity. The image of a beautiful woman in Cairo, for example, is no doubt different than one of a beautiful woman in Aswan.
What does it mean to be beautiful? To the Kayan Lahwi peoples of Burma it means having an elongated neck. To the Masai of Kenya, it means having elongated earlobes. To many of the tribes in the remote Amazonian jungles of Peru it means being what us outsiders would call being transgender. A Japanese engineering firm has even claimed to have used computer images and model composites to have created the “perfect woman” so it seems beauty is also to be found in the digital as well. And if that isn’t specific enough, so-called scientists have also determined that the “divine beauty ratio” is a facial symmetry of 1 to 1.618 (though how to measure facial symmetry remains something of a mystery!). Like most things, what it means to be beautiful is entirely dependent on who you are, where you are, and, odd as it sounds, when you are. We do not hold the same beauty standards for a 14 year old girl as we do a 30 year old woman or an 80 year old grandmother and yet each can be considered beautiful. Sure we don’t see too many elderly people showcased on the billboards we drive past or the magazine advertisements we flip through (which is a shame!) but we do recognize their beauty nonetheless.
Marilyn Monroe is one of the undisputed greatest sex icons of all time, and yet any modelling agency she would walk into today would quickly dismiss her as too short and too fat. Although her exact dimensions are of some debate there is no question that, again by today’s standards and not those of her time, she would be considered “plus sized”. And at just 165cm tall, she was a full 15cm shorter than typically need be to walk today’s top fashion runways. The when, it seems, as just as important as the who and the where when determining standards of beauty. Beauty, like too many other things, has become a commodity – something to be bought and sold. It has shifted from the realm of aesthetics to the realm of our pocketbooks and bank accounts. The market is rife today with companies, doctors, and other “specialists” telling us all the multitude of beauty defects that they feel we have (hair not straight enough, eyelashes not long enough, skin not light or dark enough, body not smooth enough) and how they can make us more beautiful (for a fee, of course). A quick look at the advertising world of just a few generations ago would show no such montage of diet pills, face markers, and hair modifiers all meant to entice us to modify our appearances. So with all these conflicting messages about what it means to be beautiful, what, and who, then, can we say actually is beautiful? The reality is that perhaps the best explanation of what it means to be beautiful is to be found in the age old adage, “beauty is in the eye of the beholder”. While the corporate world can set standards of beauty for marketing and advertising, what they can’t do is set standards for us as individuals. So the best thing any of us can do is to open our eyes and behold that beauty that is to be found in each of us and, just as importantly, found in each other.
24 IDENTITY OCTOBER 2014
Dr. Michael Ryan
ASSISTANT PROFESSOR OF SOCIOLOGY THE AMERICAN UNIVERSITY IN CAIRO
INTO THE DEEP
ACCEPTING OTHERS Thinking about it? Well, if you think you are the non-accepting type, go ahead and follow these simple steps to achieve serenity.
5 WAYS TO HELP YOU ACCEPT OTHERS THE WAY THEY ARE
1 We all have our insecurities; our utopian world where we wish to live, be happy and make sense of our mere existence. Some people live in their thoughts more than others, struggling to see and accept others the way they are, and some are fighting real hard to survive. We all struggle to be happy. I have been one of those unfortunate humans who tend to deeply analyse every word, action or breath by others or even myself. Living in constant agony made me think: maybe I am to blame! I realized I am actually! Shamefully I admit it! Struggling with accepting others. Struggling with feeling unhappy because of all the hurt felt from others. Struggling to feel content because of day-to-day communication with others. Wish things were different. Wish people acted or thought differently. Struggling between what’s right and what’s wrong. That’s me!!! Of course, I do not judge people on race, religion, ethnicity, sexual preference, etc. But when I think about the people closest to me, my co-workers, friends and family, and the way I feel about their choices or even decisions, I realized I do judge! I also realized that I’m not exactly a hero here… I am not a symbol of acceptance either! In essence, I might have a wrong belief that everyone should make me happy... This sounds crazy but maybe close to everyone should feel for me the way I feel for them. Or more accurately, everyone should think and act like me! Whether we admit it or not, we all are in a way! We are all judgmental one way or the other. We all have zero tolerance to others. We all think we are right! Daily pressures are not making it easy either.
You are not always right. The world is not only black and white with a right and wrong way to do things; it’s a rainbow full of colours. Things don’t have to be right or wrong because you do or don’t do them.
2
Be easy on yourself. Judging yourself day and night will result in judging others just as hard. You are human; you make mistakes! There is nothing wrong with that! That is the way God has created you and there is nothing you can do to change that. Accept yourself to accept others.
3
Check your thoughts. Stop the thought as it plays itself in your mind. Don’t let it visualize into existence. Think about what you’re thinking about. Work on being non-judgmental and accepting from the very start.
4
Search for the positive. Focus on each person’s positive side. Don’t give the negative a room to grow. Not accepting others is a result of seeing the negative in them. Instead focus on what’s good about that person; their choices and actions included.
5
Think only of the present. Don’t think of the past grudges and don’t worry about the coming days, just focus on today. What is happening today, what is being said today, what reaction should I take according to what is happening today. Past and future will only generate anxiety and accordingly a lack of acceptance.
26 IDENTITY OCTOBER 2014
Rola Kamel
FOUNDER & CEO
HALLOWEEN READY
EASY TO DO
HALLOWEEN DECORATIONS The scariest day on earth is almost here! If you are a fan of Halloween and love throwing your own parties, here are a few ideas that are easy to do‌
Get a black chart paper and cut it to make your own scary shapes like spiders, bats and cats. Glue them to the wall or place them among candles on a table.
Looking for a little touch of creepy? Hide eyeballs (Golf balls can be used) in flowers or other places. 28 IDENTITY OCTOBER 2014
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HALLOWEEN READY
It’s always scary to feel there is something right outside the window. Cut out different shapes and glue them to the outside of your window and dim the lights.
Candles are important in setting the mood. Be a little creative and create things to place the candle in like this container with words or shapes that will light up. If you have a garden, then make those easy white ghosts by sticking a stick with a white sheet on it.
A great way to use an empty wall is to put up frames with scary pictures. It will scare most if it’s in a candle lit hallway. 30 IDENTITY OCTOBER 2014
Use your old bottles and print out scary labels on them. You can also add coloured water, small plastic human parts or anything disgusting inside.
31 IDENTITY OCTOBER 2014
HALLOWEEN READY
MAKE YOUR OWN HALLOWEEN COSTUMES
SPIDER WEB MOTHER AND SPIDER BABY Black yarn knitted to white skirt with light black stitches is the perfect foil for a crawling baby spider. The best mother-baby costume!
TULLE GHOST Ghosts might seem a little cliché for a Halloween costume but well, you can never go wrong with a ghost! Assemble several layers of white nylon tulle gathered at the neck. Oh, and don’t forget you white undergarments!
CAST AWAY’S CHUCK AND WILSON FOR COUPLES This pretty much explains it all. All you need is fuchsia water color, some wicker and a long, hairy beard and you’re all set! CHRISTMAS TREE GIRL Plain green shirt or sweater with Christmas decoration all the way up to the sleeves. Loving this!
32 IDENTITY OCTOBER 2014
HEALTH MATTERS
EAT YOUR WAY TO A HEALTHIER LIFESTYLE WITH FAYROUZ Many women gain weight during pregnancy but not all women turn their life around after such an experience. Fayrouz however did that. Out of desperation to lose the excess weight she managed to find her passion and is now a nutritionist who is capturing the attention of Instagramers and those interested in a healthy lifestyle. She is the author behind ByFayrouz. com and a brand ambassador for Lipton Clear Green. We sat with her for a quick interview and asked her to share some of her delicious yet healthy recipes... TELL US ABOUT WHAT YOU DO AND HOW IT ALL STARTED... It all started after I gained 30 kg during my first pregnancy. I found myself stuck with all the extra weight so I started being more aware of my health. Instead of going to a dietician I decided to become one myself because after reading many books I found that I have a passion for nutrition and health. My dad believed in me and my husband supported me so nothing was going to stop me from reaching out to my passion. I took the decision to study food science and nutrition and take it as my career. I started on a small scale sharing a lot of tips and recipes on my personal Instagram and Facebook accounts. Everyone started calling me “the nutrition girl” then it was time to launch my blog with the help of my friends at epic media and then we developed one big happy nutrition team to start making a lot of videos and then I signed with Lipton and the rest is history. DO YOU OFFER PERSONALIZED NUTRITION PROGRAMS? No, not at the moment. I am more focused on “fooducating” people and helping them undo a lifetime of bad habits on a large scale through my blog, social media accounts and by being a permanent guest every week on Lipton’s radio show on Radio Hits. WHAT IS THE ONE MAIN ADVICE YOU WOULD SHARE FOR THOSE SEEKING A HEALTHIER LIFESTYLE? Take it one day at a time, one change at a time. Don’t overwhelm yourself by sudden changes and deprivation of all your favourite foods. Be kind to yourself and set a realistic goal and commit to it by setting a time frame. So Instead of thinking “one day I will run a marathon” think “this Friday morning I will run for 20 minutes” and so on until the day comes that you run a marathon.
DO YOU MAKE YOUR OWN RECIPES OR ARE THEY GENERAL ONES? I am mostly interested in making recipes that work for us in Egypt. I sometimes will take a recipe and tweak it around or “healthify” it. I play around in the kitchen a lot to get a final recipe out. WHAT IS THE ONE MAJOR MISTAKE YOU THINK EGYPTIANS MAKE WHEN IT COMES TO NUTRITION? When we think of nutrition we automatically think of “weight loss” We are always waiting and hoping for “the magic pill” but then again the entire world is guilty of this not just Egyptians. We are more interested in quick and unhealthy fad diets than taking our time to change our lifestyle for good. We only start to think of nutrition if we gain weight or if we are forced to eat healthy by our doctors due to chronic disease (diabetes, cholesterol...etc) I was guilty of this and that’s why I am so passionate to help people change their life around by choice before they are forced to change it by the “doctor’s orders”
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AIRPOPPED CARAMEL POP CORN: (LOW FAT, LOW CALORIE SNACK) Ingredients: 1. Corn kernels 2. Raw brown sugar 3. Non-stick Tefal pot Recipe: *Add the corn to a heated pot, put the lid on and shake the pot occasionally, let the corn cook over low heat until the popping slows. Caramel sauce: In another saucepan over medium heat, add the sugar with a bit of water until the sugar dissolves then add the popcorn to it and ENJOY!
KALE CHIPS (INCREASE VEGGIE INTAKE) Ingredients: Kale or Cabbage leaves Salt Olive oil DATE POPS (SATISFY YOUR SWEET CRAVING) Ingredients: 12 medjool pitted dates 2 Tbsp raw cacao 2 Tbsp unsweetened shredded coconut (optional) Recipe: *Add the dates and cacao in a food processor and start mixing until it forms a big piece of date paste. *Start making dates pops and other shapes *Cover the pops with cacao or coconut. They both are heavenly. But then again (sigh) chocolate <3
Recipe: *Preheat oven to 180 degrees *Wash and thoroughly dry the leaves *Remove the leaves from the stem brush the oil into the leaves (a little goes a long way) season with salt *Spread the kale or cabbage into a single layer on a baking sheet and bake for 10 minutes then rotate the pan and bake for another 10 minutes.
Fayrouz Nasser Eid
NUTRITIONIST & LIPTONâ&#x20AC;&#x2122;S CLEAR GREEN BRAND AMBASSADOR
INSTAGRAM, FACEBOOK, YOUTUBE CHANNEL: BYFAYROUZ WWW.BYFAYROUZ.COM PHOTOGRAPHY: YOUSSEF EL-GARHY & MOHAMMED EL-AASA FOOD STYLING: SUZY EMAM
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BEAUTYHOLIC
NYFW HAIR & BEAUTY TRENDS The trends to look out for come S/S ’15 all waltzed down runways during New York Fashion, from that of Donna Karan to Mara Hoffman. This time around, hair and beauty trends scaled the spectrum, from soft and sensual, to hard and edgy.
Hair
Beauty
Purple eyeshadow ruled the runway at NYFW. Hair trends go from plaits, to buns to textured ponytails for S/S 15
Nars Albatross - Ramfa Stores
Makeup Forever Uplight Samir William 36 IDENTITY OCTOBER 2014
Maybelline Color Tattoo - La Beauté
Models were sporting luminous skin all over runways at NYFW.
M.A.C. Coppering Ramfa Stores
Smoked out lids are a trend to look for come S/S â&#x20AC;&#x2DC;15
Powerfully rimmed eyes were a big trend at NYFW
Benefit Smokin Eyes Palette Ramfa Stores
Brows played a big part during NYFW, ranging from nice and groomed to edgy and ostentatious.
Models were sporting bold and beautiful eyeliner. Revlon Colorstay Eyeline - All major department stores 37 IDENTITY OCTOBER 2014
Essence Brow Mazaya Egypt
FASHION REPORT
NYFW HIGHLIGHTS With New York Fashion Week at a close, we couldn’t help but list our favorite looks to walk down the runway. From Oscar de la Renta to Hugo Boss, the runways saw some spectacular clothes this season. Look out for the trends that will undoubtedly be on the rise come Spring/Summer 2015!
BIBHU MOHAPATRA Bibhu Mohapatra’s S/S ’15 collection was invaded by a flurry of geometric patterns and shapes.
CYNTHIA ROWLEY Athletic inspired garb was all over Cynthia Rowley’s S/S ’15 collection. The flared silhouettes were as vivid as the designer herself.
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HUGO BOSS Clean, sharp lines adorned the runway, and a masculine air could be felt at the Hugo Boss runway show.
NAEEM KHAAN With silk features and sheer ferocity, Naeem Khaan wowed us with his feminine collection
OSCAR DE LA RENTA Inspired by the serenity found in nature, De La Renta sent some lush, soft pieces down the runway.
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FASHION REPORT
LFW HIGHLIGHTS Straight off the heels of London Fashion Week, our head are reeling from all of the beautiful designs to walk down the runway, from those of Tom Ford, to House of Holland. LFW saw some intricately beautiful clothes.
HOUSE OF HOLLAND Ostentations prints, loud colours, and beautifully adorned fauna were all over House of Hollands runway show.
MARCHESA Infusing elements of nature with beautiful silhouettes, Marchesa put on one of our favourite LFW shows.
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MARY KATRANTZOU Opting for a more muted palette, Mary Katrantzou’s S/S ’15 collection featured some very soft pieces
MATHEW WILLIAMSON Infusing business and boho, Williamson was on the right track at the S/S ’15 London Fashion Week
TOM FORD Thigh high slits, leather detailing, sequins,, pasties and metallic’s are what make up Tom Ford’s S/S ’15 collection.
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FASHION TRENDS
PREPARE FOR FALL:
Moschino
Fendi
Gold
Sports Chic
Summer is over and it is that time of the year again when we bring out our winter wear. This season has many trends that you will need to add to your wardrobe; such as statement outerwear, Gold and sportswear. Letâ&#x20AC;&#x2122;s take a look at some of the best items to spice up your fall wardrobe!
Emporio Armani
Alice + Olivia
Drome Shorts
Vivienne Westwood bag
Stella McCartney Altuzarra for Target
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Tailoring
TIME FOR SOME SHOPPING! Fur
Sixties
Diane Von Furstenberg
Carolina Herrera
Lulu & co Christopher Kane
Balmain
DKNY
Chanel Lanvin
Capes 43 IDENTITY OCTOBER 2014
Stella McCartney
Elie Saab
Vivienne Westwood Anglomania
Outerwear
INTERVIEW
PHOTOGRAPHER ABU SAMRA
BE FIT & CHEER ON!
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heerobics® is the latest fitness program that combines aerobics and cheer leading. It is an exercise to music fitness program with the unique characteristic of using cheer leading inspired moves and techniques, using Pompoms! We had the privilege of meeting Cheerobics instructor, Samira Khalil.
cheerleader, and all the while you’re having fun and getting into great shape. Also the class requires a lot of coordination, which makes it more exciting and fun.
WHAT IS CHEEROBICS? It’s a form of a cardiovascular training program with elements of muscular strength and endurance mixed with fun cheer leading techniques.
DO YOU OFFER PRIVATE SESSIONS OR IS IT MORE OF A GROUP THING? I offer choreography for private groups (wedding dance) & I give group classes in several studios.
DO YOU THINK PEOPLE ARE MORE LIKELY TO TRY SOMETHING NEW? Yes of course. With the rise of health and body awareness in Egypt, People are eager to try new workouts. HOW DO YOU KEEP A CHEEROBICS GROUP MOTIVATED THROUGHOUT YOUR WORKOUT? Good music, good choreography & spirit are what keep my class active & motivated.
MIXING CHEER LEADING WITH AEROBICS, THAT’S GOT TO BE VERY INTERESTING! HOW DID YOU COME ACROSS SUCH AN IDEA? I had the idea of adding pompoms to my class and planned to learn some basic cheer leading moves & the minute I searched online, BAM! I found Cheerobics® I fell in love with it the minute I watched the video. I contacted the founder of Cheerobics® Jessica Zoo & travelled to London to attend the workshop to become certified. WHY DID YOU CHOOSE TO BE A CHEEROBICS TRAINER OVER ANY OTHER TRAINING PROGRAM? Its fun, dynamic & challenging, not to mention the ton of calories it burns per hour. WHEN YOU STARTED TEACHING CHEEROBICS IN EGYPT, WHAT KIND OF OBSTACLES DID YOU FACE? At first no one believed in Cheerobics® for adults, all the studios that I have visited only requested to give Cheerobics® for kids. Until I had an opportunity to sub for another instructor & I gave Cheerobics® a try for adults and everybody liked it ever since. IS THERE A CERTAIN AGE GROUP THAT WOULD ENJOY CHEEROBICS MORE THAN ANOTHER? Cheerobics® is open to anyone at any age and that’s the amazing thing. You don’t have to be an old cheerleader or know anything about cheerleading to attend the class. The moves are very simple & choreographed for you whether you are a beginner or a pro. SEEING AS FTNESS IS A TREND IN EGYPT NOW AND THERE ARE MANY COMPETITORS IN THE FIELD, WHAT DO YOU THINK CHEEROBICS HAS TO OFFER THAT IS DIFFERENT THAN OTHERS? The aim of the class is to teach you how to become a
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class e h t f o im a e h “T to w o h u o y h c a e t o is t r, e d a e l r e e h c a e m beco e and all the whil n you’re having fu t a e r g o t in g in t t e and g shape.”
CONTACT Facebook: CheerobicsEgypt Email: cheerobicsegypt@gmail.com
INTERVIEW
PHOTOGRAPHER ABU SAMRA
YOGA F.I.T NOT YOUR TYPICAL YOGA CLASS
YogaF.I.T. stands for Yoga Fitness Interval Training. The program takes the tradition poses of yoga and fuses them together with interval body weight training. The class is set to beautiful fun and inspiring music and is specifically designed to tone the whole body. We spoke to Rebecca Smith, the woman behind it all!
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IS IT TRUE THAT YOU CREATED THE PROGRAM? I think a better word would be “developed”. What I did was take elements from Ashtanga and Vinyasa yoga and blended it together with interval training. In just one hour a client can get the full benefits of yoga which include, increased flexibility, improved balance and long lean muscles while growing in strength and endurance from the interval training. WHEN YOU DEVELOPED YOGA F.I.T, WHAT EXACTLY DID YOU HAVE IN MIND? I wanted to develop a program that was time effective and inspiring. I love cardio, toning and yoga but I don’t have time to attend all those classes, so I started putting together one simple routine and searching for music that brought purpose and intention to my life. I began teaching the class to just 8 women. We loved it. As we progressed I just knew that this was a program I could develop further, and could really make an impact on the lives of women. HOW DOES YOGA F.I.T DIFFER FROM REGULAR YOGA? I take the traditional yoga practice and amp it up about 10 times adding reps to postures instead of breaths. Most of the class is body weight training but we also use light weights too. There is a great deal of cardio in Yoga F.I.T you are nearly always in motion as I walk the class through a variety of posture series that hit nearly every muscle group in one hour. EGYPTIANS ARE NOW COMING TO TERMS WITH THE WHOLE HEALTH INITIATIVE THING, HOW HAS THAT IMPACTED YOGAF.I.T? I have seen more women very interested in yoga and Yoga F.I.T, it’s important for women to not just go to the gym to “get fit” or “lose weight”, they should go to feel healthy mentally, spiritually and physically. WHAT ARE THE BENEFITS OF YOGA F.I.T? Wow, I love this question because I think it’s the crux of what I want to do. Physically Yoga F.I.T can transform your body but everything about the class is guided toward the spirit and mind. Every song, posture and instruction is about empowering each woman. My hope in each class is to inspire and encourage women to live life to the fullest.
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IS THERE A CERTAIN WEIGHT, BODY TYPE, AGE FOR YOGA F.I.T, OR CAN ANYBODY PARTAKE? Anyone is welcome to attend. The class is designed to be in cycles so as we progress through the cycles the ladies can see and feel themselves changing. There are modifications for every body type. WHAT TIPS CAN YOU OFFER TO THOSE WHO PRACTICE YOGA AT HOME? Be careful! Yoga can be tricky if you don’t have proper instruction. So I highly recommend attending a few instructed classes before doing one at home. Listen to the limits of your body. Move and breath in ways that benefit your soul and your body. There is no such thing as a perfect pose or practice. WHERE DO YOU OFFER YOGAF.I.T CLASSES? At Hers Gym.
osture “Every song, p and instruction is g about empowerin each woman.”
CONTACT Facebook: Yoga- Fitness Interval Training
INTERVIEW
PHOTOGRAPHER ABU SAMRA
LIBERATE YOURSELF WITH POLE FIT EGYPT!
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Pole Fit Egypt, a new and exciting concept, has been in Egypt for a short while, and yet has already acquired a fan base. PFE relishes in the concept that a woman’s body is beautiful and that it should be used to empower her, and while pole dancing isn’t the most conventional form of dance, it certainly had us intrigued! We spoke to Manar El Mokadem, the young lady behind Pole Fit Egypt. HAT EXACTLY IS POLE FIT EGYPT? PFE is the first pole studio in Egypt. It is a space where women can connect with their feminine being and express themselves freely and comfortably using their physique.
IS IT POSSIBLE TO PURCHASE POLES IN EGYPT? Our studio only uses X-Pole poles. We only use and recommend them as they are of extreme high quality and are built and tested for acrobatic pole. It is essential that the apparatus is of high quality and a good brand due to the nature of the activity. You can purchase them online. We do occasionally take special orders. HOW CAN POLE FIT EGYPT HELP EMPOWER EGYPTIAN WOMEN? “Pole Fit Egypt teaches you how to get back in touch with your body... express yourself through your body; and NOT as a sexual object” Said one of the PFE Members DESCRIBE POLE FIT EGYPT IN ONE WORD. Liberating
t p y g E it F e l o “P to teaches you how get back in touch . with your body. express yourself through your body; and NOT sa a sexual object”
As one of our members says, “We are one big, awesome, happy family. It is the only exercise that gets you heaped up on smiles.” POLE DANCING HAS ITS NEGATIVE CONNOTATIONS, HAS THIS IMPACTED PFE, HAVE YOU RECEIVED CRITICISM? We have not been directly criticized, however everything in the world is open to criticism. Pole is still a fairly new concept; it is natural for people to automatically relate to what they already know. This is why PFE and the International Pole Community have taken the responsibility of showing people poles in a different form. The Olympics have even recognized Pole as a sport this year.
WE’VE ALL SEEN THOSE AMAZING YOUTUBE VIDEOS OF PEOPLE LIKE JENNYNE BUTTERFLY (ARTISTIC POLE DANCER). IS THAT WHAT POLE MEMBERS CAN HOPE TO ACHIEVE BY THE END OF PFE’S CLASSES? PFE is a pole school. The more you attend, the more we teach you, the further and faster you develop. It is all about perseverance.
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Fit
POLE
DO PEOPLE HAVE TO HAVE A CERTAIN BODY TYPE, AGE, OR WEIGHT IN ORDER TO BE ABLE TO PARTAKE IN POLE? There are absolutely no fitness prerequisites or any age, size or shape limitations!
EGYPT
IS POLE DIFFICULT TO LEARN? It really isn’t, for a beginner. Anyone can pole; you would be very surprised at what your body can already do.
CONTACT Our studio is located in Garden City info@polefitegypt.com Facebook: Pole Fit Egypt Instagram: PoleFitEgypt www.PoleFitEgypt.com
INTERVIEW
PHOTOGRAPHER ABU SAMRA
JUMPING FITNESS: THE ULTIMATE FUN
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Jumping Fitness is a trampoline-based workout, focusing on cardio and abdominal training. The training programme offers a complete body workout, complemented by synchronized dance/bounce music, making it one of the most entertaining aerobic exercises today. Hatem & Malak tell us more about this fun, new exercise! TRAMPOLINES ARE ALWAYS FUN, AT ANY AGE REALLY, BUT HOW DID YOU COME UP WITH USING THEM IN WORKING OUT? To be honest, we did not come up with the idea. We took the decision to bring Jumping Fitness to Egypt after watching a video of it online. We knew that Jumping Fitness would make a useful addition. WE LEARNED THAT YOU ARE ALSO CERTIFIED INSTRUCTORS, RIGHT? We never thought about becoming fitness instructors, yet when we decided to bring Jumping Fitness to Egypt, we knew that we had to know everything about it, so we took the certification as fitness instructors.
IS THERE A CERTAIN AGE GROUP THAT WOULD ENJOY JUMPING CLASSES MORE THAN ANOTHER? We believe that jumping is for everybody, but since we’ve just started in Egypt, only those participating are familiar with what we do. We have plans to introduce different class structures to accommodate everyone’s interests in the future. For example, we plan to introduce Jumping classes for kids and Jumping for seniors. Each age group will have a different routine to follow. DO YOU OFFER PRIVATE SESSIONS OR IS IT MORE OF A GROUP THING? We will be holding group sessions, exclusively with BeFit Egypt in Katameya Heights, until January 2015. Starting 2015, we will be offering classes in many neighbourhoods across Cairo, or even Egypt – you never know. On an individual level, we sell the trampolines with a DVD for home use only to those who wish to do the exercise at home.
WHAT DIFFERENTIATES JUMPING FITNESS FOR OTHER WORKOUT PROGRAMMES The trampoline’s shape gives the participant enough space to carry out different moves and helps them burn up to 800 calories/hour! In addition, the trampoline contains no metal springs, making it safer for the user. It is also important to mention that jumping on this trampoline does not produce any sounds, thanks to the thick elastic bands. People with knee & joint problems will find that using a trampoline is far less stressful than normal ground-based exercises.
“It’s like dancing, getting really fit and feeling euphoric.”
DO YOU THINK PEOPLE ARE WILLING TO TRY SOMETHING NEW? With the new fitness wave hitting Egypt now, we believe that people are now more likely to explore new types of workouts. Offering something effective and fun at the same time will encourage people to give it a try. That’s why the quality of our workouts and qualifications of our instructors are our main priority. HOW DO YOU KEEP A JUMPING GROUP MOTIVATED THROUGHOUT YOUR WORKOUT? The main factor that keeps a class motivated is the instructor. The instructor has to be at a high energy level throughout the class to maintain the group’s motivation. The group will get that euphoric feeling if the instructor is also on the same wavelength. However, we must not disregard the powerful effect that the loud electro/dance music we use to motivate the participants and keep them entertained. It’s like dancing, getting really fit and feeling euphoric.
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CONTACT JumpingEgypt@Gmail.com Facebook & Instagram: JumpingEgypt www.Jumping-Fitness.com
INTERVIEW
PHOTOGRAPHER ABU SAMRA
EMPOWER YOURSELF AT HERS GYM
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Hers Gym, a fitness facility aimed at women’s needs, is making waves in Egypt. Specifically designed for the unique fitness, wellness and beauty needs of women, Hers offers a full experience, equipped with state-of-the-art exercise equipment and upscale spa facilities. The gym offers tailored workout classes like the extraordinary and globally renowned Les Mills. Partnering with Nail Fashion, Raw Republic, and soon Carlain, Hers Gym seems to have it all. We spoke to Caro Doss, Marketing Manager at Hers Gym, and asked her a few questions we know are on everyone’s minds.
WHAT ARE THE RIGHT KIND OF CLOTHES SHOULD A WOMAN WEAR TO THE GYM? While working out, you need to feel comfortable, so you need to make sure the clothes are right for the movements you’re doing, made of the right materials to maximize your performance. Reebok fits Hers’ identity with its functionality as well as bright colours. They are currently powering Hers Gym. CAN YOU ELABORATE ON YOUR PARTNERSHIP WITH REEBOK? As I mentioned, Hers, as well as Balance Gym (for men), are both powered by Reebok. Reebok dresses all our coaches and customer service reps, from head to toe, to ensure they’ll perform at their highest level. In addition we are super excited about this partnership, as we will be teaming up on local events, membership offers, and giveaways.
WHAT SETS YOU APART FROM OTHER GYMS? Despite the fact that we encourage competition as it helps us ensure our top quality services, our focus on the experience is what puts us above all other competition. We offer the largest number and variety of classes in Egypt. We’re one of the fastest growing fitness centers in Egypt, having opened three branches in a span of two years; Heliopolis Branch, New Cairo Branch and soon, Zamalek. FROM WHERE DID THE CONCEPT OF AN ALL FEMALE GYM STEM? We used to offer services to men, women and children of all ages. The concept of segregating our services stemmed from the need in the market. Our clients find more comfort in freely exercising without having to worry about how they look, what they are wearing or who is watching them. AS AN ALL FEMALE GYM, YOU ONLY HAVE FEMALE TRAINERS, RIGHT? Yes. Hers Gym is a women’s only facility so all our trainers and instructors are females. Our trainers are certified and constantly evaluated to ensure they meet the standards that our clients have come to expect from us.
“Our members are not here to be better than others but rather, to be better than the person they were yesterday.”
WHAT KIND OF CLASSES DOES HERS GYM OFFER? We offer different classes from renowned brands such as Les Mills TM Classes, Yoga F.I.T., Cheerobics, Zumba, and many other exciting classes. HOW CAN AN ALL FEMALE GYM HELP EMPOWER EGYPTIAN WOMEN? At Hers, we encourage each member to embrace who they are and how they are. Our members are not here to be better than others but rather, to be better than the person they were yesterday.
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CONTACT Facebook: HersEgy Info@HersEgy.com
POINT OF VIEW
THE NEVER ENDING
GOODBYES 54 IDENTITY OCTOBER 2014
would like you to immerse yourself with me in this article and really use your imagination. Think of your life for a second… What do you see? Probably a series of happy or sad events, some accomplishments and a dream you always had. Now look at all these points together and try to look for a common thing. You will find that all things, good or bad have an ending. This may feel a little too dark but it shouldn’t because unlike the common belief; endings are not always a bad thing! Life is defined as the period between the birth and death of a living creature. And what is life but a grand experience?! Everything that we go through always seems to end. For the longest time, I didn’t like that concept. Maybe because I was too young but the idea of having to say goodbye was very hard for me to accept or even understand. As I grew wiser –and unfortunately older- I started to see things a little differently. As hard as they may be sometimes goodbyes are necessary. Think of every person or job you had that you felt wasn’t right for you. Were the never-ending trials, effort and energy you poured into it worth it? In retrospect, do you feel that a simple good bye and good riddance would have been better than staying? Disney may have messed us up; making us believe that endings are always happy. I see now the difference between maturity and a childish view of life. In truth, not all endings are happy and they hurt but only if that choice wasn’t made out of strong belief that it is a must. Sometimes you are faced with a situation that could seem perfect on paper and presents you with everything you wanted. However, it takes maturity to see that even that beautiful outer shell isn’t always enough. It requires a certain level of foreseeing
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that only those realistic enough could have. That doesn’t imply giving up at all but it merely suggests a new concept of investigation; one that could turn a messy ending into a happy farewell. After all wouldn’t you rather have a happy memory than a dark reality?! This is for all of you out there wondering and questioning. It doesn’t get you anywhere. Trust your guts and believe in your instincts, they are there for a reason. When you feel that it really is time to go then the choice should be crystal clear. Unlike movies, making such a decision won’t magically and drastically make your life better but it will make your past worth way more. It is somehow like founding a building. If you don’t build it carefully, take your time and ditch the “glamorous” exterior that may look good but will affect the whole building negatively; you will find yourself stuck with a destroyed building. This applies to our lives too. If we are not careful with our choices and learn to let go of certain things –no matter how much we desired them- then the future we dreamed of may just vanish. We all say goodbye; to a lover, to a parent, to friends, to jobs and eventually to life! What matters the most is the footprint that you leave. It is never about time or age, it is always about you. You are the lead in your own movie and it is up to you to plot as you see fit. Take control of the story and don’t let it write you. Write and build yourself, your life and always hope that the ending will be everything you dreamed of worked for. With this article, I end a chapter of my life and look forward to starting another. It is scary to say this yet again but I must. Good bye!
Ahmed Hassan
ASSOCIATE EDITOR
CUISINE
TASTY SUSHI AT TORII JAPANESE RESTAURANT CAIRO MARRIOTT HOTEL & OMAR KHAYAM CASINO
It was a particularly low Wednesday. The week was coming to an end and our energy was running low. We decided to shake things up a little and head to try Torii, the Japanese restaurant at Cairo Marriott Hotel & Omar Khayam Casino. As soon as we found the restaurant (which is right next to the bakery) we ran in because we were already too hungry and ready for some fresh sushi! The restaurant is beautifully decorated with –naturallyan Asian inspired theme. The whole place has a very peaceful and relaxing energy that you just feel as you pass through Torii’s door. There is a live teppanyaki station on the right and the sushi bar is on the left. The entire place feels very cosy and the lighting is dimmed and warm. The wooden decoration coupled with soothing music sets the perfect mood for a date night. If you look up to the ceiling, you will be pleasantly surprised with the “sparkling stars” LED lighting which looks so beautiful. We were now feeling excited and ready to order! The menu has a variety of options to choose from. You can go for fried & grilled dishes, rice & noodle dishes, Sushi and there are also set menus for those who want a full course experience. We had our mind set on the Sushi as we heard about how fresh and delicious it was. We settled on four different options; the New Alaska Roll (Cream Cheese, Avocado, & Smoked Salmon Topped With Crabstick & Prawns Salad), Modern Tempura Roll (DeepFried Prawns, Unagi, Avocado, Black Caviar, & Tempura Crunches), Crunchy California Roll (Prawns Tempura, Avocado, Cucumber, Crabstick & Black Caviar In Crunchy Coated Served With Sweet Sauce) and the Crunchy Spicy
Sushi (Salmon ‘Hot & Spicy’ Crunchy-Coated Sushi Served With Thick Soy-Wasabi Sauce). The friendly waiter suggested that we also try one of the dishes, the Tempura Moriawase which is a mix of deep-fried seafood and vegetables plate. It is also worth mentioning that Torii offers all you can eat Sushi and Sashimi every Monday and Friday! The Sushi was nicely decorated and looked as good as it tasted! Our favourite was the New Alaska roll which was very succulent. The spicy sushi is definitely for those who enjoy the sting of spicy food but not recommended for those who don’t enjoy anything spicy. The Tempura and California Rolls were delicious and so was the Tempura Moriawase dish. Over-all the Sushi was fresh, well made and rather enjoyable! It is also worth mentioning that the teppanyaki show is very interesting to watch and the couple who were eating seemed to enjoy what was served to them very much! Torii restaurant is definitely one of the places to keep on your to-go list. The price range is not so high and the quality of the food is great. Next time you are looking for a nice and different restaurant head over to Torii’s for an enjoyable Japanese experience!
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TECHNOLOGY
THE LARGER THAN LIFE NOKIA 1320! THIS IS YOUR CHANCE TO WIN A FREE NOKIA 1320
The trend with mobiles now seems to be going for larger screens yet again. Of course, Nokia being one of the largest mobile suppliers in the world has developed a new smart phone; with a bigger display and larger than life options. The Lumia 1320 has it all! Don’t believe us? Here are the specs... MAKE AN IMPACT. With a 6” display and bright, colourful design that really stands out from the crowd, the Nokia Lumia 1320 makes a statement in any situation. GO BIG. More screen space means more room for the things you love. Enjoy a wider perspective in your favourite games, videos or apps like HERE LiveSight. It all looks beautiful on the big 6” screen. ADD MAGIC TO YOUR PHOTOS. Download Nokia Camera to capture great photos and then use the Smart mode to create a sequence of motion,
add motion blur effects and more. Or create some magic with innovative photo editing tools like Creative Studio and Cinemagraph. TELL A BETTER STORY. Download Nokia Storyteller, and automatically organise your photos, Cinemagraphs, videos and more on an interactive HERE map, so you can share all the details of your story on the big screen. TAKE YOUR STUFF WHEREVER YOU GO. With OneDrive, your photos, videos, notes and office docs are available to you wherever you are. A whopping 7GB free storage space and automatic sync means you’ll never have to worry about losing your stuff. FIT FOR BUSINESS. The Nokia Lumia 1320 is a costeffective business smartphone with built-in Microsoft Office and great applications like Microsoft Exchange, Office 365 and Lync. And enterpriselevel security gives you peace of mind wherever you go.
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WIN NOKIA 1320!! Identity magazine is giving you the chance to win! All you have to do is upload a beach selfie on Instagram showing us how you are saying goodbye to summer! To enter the competition, post your picture and tag @IdentityMagEg and use the following hashtags: #WinLumia1320Egypt #IdentityMagazine Competition starts 1st of October till the 31st of October. What are you waiting for?! Start uploading!! If you get the most likes, you will be our lucky winner!
REVIEWS
YASHRY AND EDFA3LY YOUR DOORWAY TO ONLINE SHOPPING Online shopping has become a popular shopping method ever since the Internet declared a takeover. More people than ever are shopping online nowadays for they no longer need to go through the hassle of going to crowded stores, especially on Black Fridays and big sales. Now, there are two main portals for online shopping in Egypt. Talk about making our lives easier! YASHRY is an online store in Egypt that shops the world for the customer. It is pretty easy to use, really. Just like any other online shopping portal, you just search the website for items that you desire, add it to your cart and within 10-21 days they will be delivered to your doorstep.
Why shop on Yashry:
Free delivery on orders above EGP 499 Occasional Deals Percentage Discounts Only limited to items on the web site. Shop for designer items all in one place EDFA3LY, on the other hand, is a little bit different. Though Yashry and Edfa3ly pretty much serve for the same purpose, Edfa3ly is not an online store. It helps you choose the item you want from any online store, such as Forever 21, Ralph Lauren, EBay, Amazon, or any of its other recommended online stores. You add the link of the items youâ&#x20AC;&#x2122;ve selected along with your desired quantity to the Edfa3ly cart, choose your preferred payment method and finally submit your order. After having done that, an Edfa3ly personal shopper expert would then complete your purchase where you receive your order either within 5 to 10 working days (express service) or 8 to 21 working days (normal service) from its arrival to their US office.
Why shop on Edfa3ly:
Offers & coupons on shipments & customs Insured (refund your order) Delivered to your doorstep Saves the hassle of worrying about delivery to Egypt
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JOB HUNTING MADE EASY WITH JOBZELLA & CANTALOP Looking for jobs can be a very chaotic thing. Most job-seekers are using the Internet to look for another job, rather than spending their time circling ads in the Sunday edition of the newspaper. Online job-hunting can save the expenses associated with pounding the pavement looking for a job and connect you to more employers in a shorter time. Since our main focus is to make your lives easier, we present to you two of the best, online job hunting portals: Jobzella and Cantalop! JOBZELLA is a one-stop shop for all career services to those who aspire for a better career-life. Apart from providing services such as building a professional network, career services, information, advices and consultation and well, jobs, it also has an online blog where it posts tips and career-related articles. All you have to do is basically create a profile for yourself, and start the job hunt. You could also not sign up and search for jobs but you would not be able to contact a desired company for a job opportunity unless you do. CANTALOP is also an online job hunting website that describes itself as the “Google for jobs”. Well if that isn’t appealing, we don’t know what is!! It seeks to revolutionize the way people search for jobs in Egypt. For seekers, they enter a job title, company name or personal skills and Cantalop generates all possible job listings available. Cantalop isn’t just used for job seekers. It is also a good way for employers to recruit job hunters. It then lists the vacancies, and makes them available on the web site for seekers to find.
REVIEWS
TRANSPORTATION AN UNCONVENTIONAL TWIST With Cairo at a traffic gridlock every other hour, it’s pretty easy to lose your mind in the madness. Finding a conventional mode of transportation is hard enough without the added traffic delay. Long hours spent driving can lead to an untimely burst of emotions, heightened stress, and an all around feeling of exasperation! Egyptians spend an ungodly amount of time commuting, and while there’s no way around it, there could be a way to evade the long exhausting drives. Nile Taxi & Budget Cab, two solutions that just might be the answers to your prayers. Nile Taxi, which as the name suggests, provide a water based transportation solution to all your traffic worries. It works like a regular cab would, only difference being that it drifts through the calm waters of the Nile, rather than the bustling streets of Cairo. Most people who tried it had some choice words for the water cab service, those pertaining to the obvious rift in communication between customers and customer service representatives. One customer went as far as saying that the company completely forgot about her appointment! Those who tried Nile Taxi and were sent the cabs on time raved about the service, as well as the novel idea. With such fallible service, Nile Taxi has a lot to prove to Egyptians. Should they step up their game, they might even blossom during this harsh economy.
The cab service offers safe and reliable means of transportation, anytime your heart desires. And while all this seems too good to be true, it probably is. Users have had mixed reviews. People have gone on to explain what a great service Budget Cab provided, yet were phased by the poor car quality, especially the variety of Chinese cars. Some
customers took to Budget Cab’s Facebook page to relieve their pent up frustration with the service, citing delay, cheap cars, false advertising and unprofessionalism. Some have complained about poor customer service, with a customer going as far as claiming she was stranded for a long time, with the company refusing to send a replacement vehicle. 60 IDENTITY OCTOBER 2014
They offer trips to and from most places in Egypt, though a trip might set you back a few bucks. A trip to and from Dahab, for example, would cost 1,900 L.E. Suffice to say, Budget Cab comes with it’s highs and lows, but whether or not the service proves to be in it for the long haul, only time will tell.
AGE IS JUST A NUMBER AT MY GYM The fitness craze is taking Egypt by storm. More and more people now focus on leading a healthier lifestyle and integrating fitness as an essential everyday activity. In order to change the mind-set of Egyptians though, we have to start at a young age. This is where My Gym comes in; a fitness centre for kids with 200 locations worldwide!
The American franchise established in 1983 is now in Egypt. They pride themselves as being the only experts in childrenâ&#x20AC;&#x2122;s fitness in Egypt for babies starting at just 6 weeks old all the way to 13 year old kids. They have developed a program to help children grow physically and emotionally. They offer weekly classes that incorporate music, dance, relays, games, special rides, gymnastics, sports and a lot more. It is all about getting children to have fun while they train and improve their strength, balance and agility. This naturally helps boost the childâ&#x20AC;&#x2122;s social skills, confidence and self-esteem. The facilities at My Gym are state-of-the-art. Their staff is extensively trained and their award-winning class programs gave them the reputation as the best early learning program of its kind! As they focus on development they also have a Building Blocks program that is designed to acknowledge kids for their efforts and achievements. This is a wonderful program that makes the children feel appreciated and can celebrate the milestones with their trainers and parents. My gym has two types of classes; Parent participation classes for younger children and Independent classes for older children. There are also extra classes such as ballet, street dance, karate, zumba and other exciting classes! Whether you are a parent-to-be or have 5 kids, this is the place for you and your children to make the best out of exercising, having fun and leading the way to a healthier future. 61 IDENTITY OCTOBER 2014
OUT & ABOUT
“VINTAGE BAR & LOUNGE” NEW CAIRO’S PLACE TO BE AT RENAISSANCE CAIRO MIRAGE CITY... In a move that will turn New Cairo’s nightlife scene on its head, the Renaissance Cairo Mirage City Hotel opened a brand new bar going by the name of Vintage Bar & Lounge, and launched in style with three huge nights. The newly revamped hotspot served up brilliant bar appetizers, next to an encyclopedia of cocktails, beers and wines in a dramatic setting, overlooking the pool.
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MISS EGYPT 2014 COCKTAIL RECEPTION AT SOFITEL CAIRO EL GEZIRAH Sofitel Cairo El Gezirah organized an elegant cocktail reception and hosted this year’s Miss Egypt 2014! The reception was held at the Opera Ballroom Terrace. Cairo’s creme de la creme mixed, mingled, and enjoyed the music & the stunning view of the Nile.
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OUT & ABOUT
GUERLAIN L’HOMME IDEAL IS NOW IN MAZAYA STORES A special evening with Guerlain at Mazaya store in City Stars celebrating their new L’homme ideal fragrance.
DUSIT THANI LAKEVIEW CAIRO WELCOMES H.E OMANI MINISTER OF FOREIGN AFFAIRS Dusit Thani LakeView Cairo is honored to have recently hosted H.E Mr. Youssef Bin Alawy Bin Abdallah, Omani Minister of Foreign Affairs and H.E Mr. Khalifa Bin Aly El Harsy Ambassador of Oman. Upon arrival at the hotel they were greeted by a welcoming party comprised of the General Manager, Mr. Ahmed El Hady and an assortment of Dusit Thani LakeView Cairo’s management and staff where His Excellency expressed his satisfaction with the Hotel’s services and professionalism of the staff.
MAGDY NAGUIB, MULTIPROPERTY GENERAL MANAGER FOR JW MARRIOTT HOTEL CAIRO & RENAISSANCE CAIRO MIRAGE CITY HOTEL GRANTED MUSTANG AWARD 201. Mr. Magdy Naguib Multi Property General Manager of the JW Marriott Hotel Cairo & Renaissance Cairo Mirage City Hotel has been awarded the “Mustang Award 2014” for the second time. 64 IDENTITY OCTOBER 2014
SHUKRAN LOYALTY CARD EXPANDS OPERATIONS TO EGYPT LANDMARK GROUP’S LOYALTY SCHEME IS NOW AVAILABLE AT OUTLETS ACROSS CAIRO AND ALEXANDRIA The Landmark Group has announced the launch of Shukran, the largest retail loyalty programme in the GCC and Jordan, in Egypt. Rolled out in the GCC and Jordan in 2010, the Shukran loyalty programme currently boasts more than 6.5 million members. Shukran loyalty cards are now available at Orient International Trading’s 19 retail outlets across Cairo and Alexandria. The card offers a host of privileges to members, including an attractive reward system and an enriching customer service experience. Reward partners of the loyalty programme include Centrepoint, Babyshop, Max and Shoexpress.
h W aT’S ON
IDENTITY-MAG.COM
* EGYPTIAN ACTOR KHALED SALEH DIES AT 50
* ATTENTION BARBIE LOVERS: MOSCHINO’S BUY-IT-NOW COLLECTION IS A MUST
* P. DIDDY INVOLVED IN TUPAC MURDER CASE?
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LIFESTYLE Home Decor, health, fitness, recipes, and everything in between.
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OUT & ABOUT
SHERATON MONTAZAH HOTEL HAS LATELY HOSTED THE ORTHODONTIC RESEARCH DAY CONFERENCE HEADED BY PROF. WALID EL KENANY AT TABIA BALLROOM OF THE HOTEL The conference has covered a variety of topics, some of which were the latest technologies used in the field of orthodontics abroad and finding multiple ways to reduce and minimize the duration of orthodontics’ correction.
HISTORIC EGYPTIAN PALACE INTEGRATES HIGH-TECH TOUCHES FOR A HOTEL LIKE NO OTHER When it comes to historic hotels of Egypt, there is only one undisputed king, and that is the Cairo Marriott Hotel & Omar Khayyam Casino. The original building dates back to the 19th century when Khedive Ismail had it specially constructed to welcome royal guests who were in town to witness the inaugural celebrations of the Suez Canal
CITY CENTRE MAADI AND CITY CENTRE ALEXANDRIA CELEBRATE THE BACK TO SCHOOL SEASON City Centre Alexandria and City Centre Maadi recently hosted allday Back to School celebrations for underprivileged students. Both malls are partnered with reputable charity organizations, including Resala, the Egyptian Food Bank, Ampliphone and Sahabit El Kheir to host a total of 300 students.
HILTON ZAMALEK HAS BEEN CERTIFIED BY CRISTAL Hilton Zamalek received a recognition certificate from Cristal International Standards for successful implementation of HACCAP Food Safety Risk Management System.
A COOPERATION PROTOCOL BETWEEN CAIRO GOVERNORATE AND SAMSUNG ELECTRONICS EGYPT Dr. Galal Mostafa Saeed- the Governor of Cairo has invited HE Mr. Kim Young Sou- the South Korean Ambassador to Cairo, to attend the signing ceremony of the Cooperation Protocol between Cairo Governorate and Samsung Electronics Egypt build two Pedestrian Bridges in Ramses Street and Al Azhar Street.
HILTON SHARM DREAMS RESORT & HILTON SHARM FAYROUZ RESORT SHOWCASE THEIR OUTSTANDING QUALITY OF SERVICE Hilton Sharm Dreams Resort and Hilton Sharm Fayrouz Resort were recently chosen to host the gala dinner of the General Arab Insurance Federation in celebration of their 50th regional meeting. The event gathered more than 1,000 invitees who enjoyed a glamorous event on the hotels’ beach side 66 IDENTITY OCTOBER 2014
MARRIOTT INTERNATIONAL AND ETIHAD AIRWAYS TO OFFER CUSTOMERS GREATER REWARDS Marriott International’s award-winning loyalty program, Marriott Rewards®, just got better. By joining forces with Etihad Airways’ loyalty program, Etihad Guest, customers can now redeem their Marriott Rewards® Points for Etihad Guest Miles, as well as choosing to earn Etihad Guest Miles for all stays at Marriott properties worldwide. KEMPINSKI HOTEL SOMA BAYAPPOINTS NEW EXECUTIVE ASSISTANT MANAGER Kempinski Hotel Soma Bay has announced the appointment of Ansgar Schlemmeras executive assistant manager at Kempinski Hotel Soma Bay. A German national, Mr Schlemmer comes to the Red Sea with a wealth of experience gained from international postings within the hospitality industry over the past 15 years. CONRAD CAIRO WELCOMES TAREK EL SHERIF THE NEW DIRECTOR OF BUSINESS DEVELOPMENT Conrad Cairo announces the appointment of Tarek El Sherif as the new director of Business development. El Sherif has more than 25 years experience in the hospitality industry. YOU’RE THE COVER GIRL OF TOP EGYPTIAN MAGAZINES’ WITH SILK.ÉPIL Silk.épil has launched its gripping “Be a Cover Girl “campaign that gives the opportunity to 3 girls to be chosen to pose for top Egyptian magazines’ covers. The campaign relies on coaching girls and women about confidence and beauty secrets and tips.
SOFITEL LEGEND OLD CATARACT ASWAN AND SOFITEL WINTER PALACE LUXOR SELECTED AS BEST HOTELS IN AFRICA According to the French Magazine “Jeune Afrique”, the Sofitel Legend Old Cataract Aswan and Sofitel Winter Palace Luxor have been selected best hotels in Africa within a list of 10 iconic hotels in Africa.
HEALTH CLUB VITAL CENTER AT RADISSON BLU HOTEL ALEXANDRIA Indulge your senses and raise your spirits from the moment you enter, with wide range of inspiring treatments based on organic herbs, gentle flowers and soothing plants to restore natural rhythm, inner balance to the body and rejuvenate your energy.
PLUPERFECT PERFECTLY AT RADISSON BLU CAIRO HELIOPOLIS What would be considered at your interest? Food, entertainment pool and relaxation? Radisson Blu Cairo Heliopolis offers first class service, providing guests with a contemporary, upscale hospitality experience, renowned for its “Yes I Can!” spirit of service and the “100% Guest Satisfaction.
SHERATON MIRAMAR HOSTS LEBANESE FAM TRIP Sheraton Miramar recently hosted the top Lebanese FAM trip & media press in collaboration with Gezirah Travel to support the flow of tourists to Egypt. During their stay at the resort, the group enjoyed the different facilities and activities offered by the resort, and experienced their admiration for the beauty of Sheraton Miramar Resort.
THE EMPLOYEES OF SONESTA HOTEL, TOWER & CASINO – CAIRO DONATE A FULL DAY SALARY TO “LONG LIVE EGYPT FUND” Despite the current situation in the Tourism sector and all that circumstances it is facing nowadays , but the Employees of Sonesta Hotel, Tower & Casino - Cairo In response to the initiative that was launched by Mr. President Abdel Fatah Al Sisi, had donated a full day salary for the benefit of “Long Live Egypt Fund” to support the Egyptian Economy.
JUHAYNA HONORS HIGH SCHOOL HIGHEST GRADES HOLDERS AND CONFIRMS EXPANSION PLAN The chairman of Juhayna Food Industries Eng.Safwan Thabet headed the delegation that received the graduates. He added that Juhayna Group continues its expansion plan pumping more investments within the current year and the coming three years. 67 IDENTITY OCTOBER 2014
MINDSHARE’S “THE ART OF ORIGINAL THINKING” COMES TO DUBAI Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in realtime. The agency brought yet another innovative event to the region with “The Art of Original Thinking,” a one-day event held at Fairmont The Palm Dubai on August 30th.
Introducing Philips VisaPure Facial Cleansing system… Philips VisaPure is a gentle, easy-to-use facial-cleansing device that deeply cleans the skin to remove make-up and dirt, allowing you to take your daily skin care routine to the next level without extra effort. In fact, Philips VisaPure is ten times more effective than cleansing by hand.
IKEA LAUNCHES INTERACTIVE CATALOGUE 2015 Home furnishing retailer IKEA launched its Catalogue 2015 in Egypt. Designed around the theme of ‘Where good days start’, the Catalogue is accompanied by a mobile phone application that allows the user to ‘try’ IKEA products through the feature of augmented reality. Users can now scan specific sections of the catalogue to create furniture settings in their immediate surroundings and match the set up.
FASHION HOROSCOPE
PISCES You may face some trouble with someone or with money. You might be obsessed with something from the past and feel unable to let go. At least you can still look good wearing GUCCI!
ARIES Feelings of harmony and fulfillment will come over you. Be ready for some new challenges wearing this ISABEL MARANT scarf.
TAURUS Things won’t go according to plan this month. There will be some unexpected development in your love life, finances or career. Challenge that in ALEXANDER MCQUEEN.
GEMINI Expect positivity, excitement and happiness! You will be partnering up with someone whether a love interest or a work collaboration. Look your best in this navy blue KENZO scarf.
CANCER You need more privacy and warmth in October. You need to focus more on your home and family. Stay warm in CHRISTOPHE LEMAIRE scarf!
LEO You may be feeling overly sexual lately. Be careful with your impulses and try as much as you can to control them. If not, then you will need KARL LAGERFELD’S scarf to cover up.
VIRGO It’s all about calm seas when it comes to your relationships. Your focus will mainly be about money or work. Look professional in INES & MARECHAL mink fur scarf.
LIBRA This month you will have a natural increase in attractiveness. You will be able to make new friendships and maybe even enjoy a new love. Wear this KARL DONOGHUE to maximize the effect
SCORPIO Not much success in the relationship department this month for you. This month will be very confusing for you but will have an exciting ending. There’s no confusion about this gold ISSEY MIYAKE pleated scarf!
CAPRICORN There’s a little extra charm in your cards this month which will help with your love or social life. Pump up the charm with FINDS scarf.
AQUARIUS Get ready to socialize and build relationships! October is going to be a constructive period on several levels. Always look fashionable with SAINT LAURENT polka dot scarf.
SAGITTARIUS You may face several inconveniences this month but you will gracefully get over them. You will smooth things with a friendly and positive attitude specially in this SHRIMPS fur scarf.
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